10 TIPS TO BE THE BEST ONLINE EVENT MODERATOR. Part 1

welcome back lunacorns all right let's get serious for a second because in this episode I want to show you how to be a good online or virtual host in the last seven weeks I have been lucky enough to be doing about a hundred and twenty live streams online only to Facebook and YouTube I'm used to doing offline events so I know how to be a host in those formats but this is a new format you know presenting to an audience that's in the tens if not hundreds of thousands online but doing it from a studio or home it's a whole different ballgame because one thing to be beneficial about this is that you're not in front of thousands of people now that's something that I love but not everyone loves so that can be quite daunting so you do get a benefit of being online in that that you take that away you're either just facing a camera or you're with a co-host but how do that correctly it's quite an enigma because it's a different format now the world is increasingly moving online more so than ever which means that events now are being cancelled but you can reach a larger audience from an event that was twenty five thousand people that was physical to just going on lines so a lot of these organizations are looking for hosts hosts that know how to manage hosts that know how to be good online because the big difference is number one and this is my first big tip you're looking at a camera right when you have a large audience you can look around the audience and some of the advice I give to that is you know doing a north-south II you know east-west kind of looking around an audience interacting with an audience but when you're online only you're just staring at a camera so my first advice is always look at the camera right and as you have a co-host like I've had earlier and a lot of the streams I've done I will feed off you the audience and I'll feed off her and then dart between the two of you that's because it makes you feel involved you're part of the crew right some recommendation I always use is this look here it's very helpful to do this because if you're just you know looking around and it's like I'll give you an example welcome everyone this is the live event for some big show and I'm really excited to be here you know if I'm looking around and I'm not looking at you you don't really feel follow the conversation do you and especially if I'm like yeah you know yeah okay cool yeah and then I you know it's not engaging right is it so first recommendation has always looked at the camera use a cue like this if you need to just to make sure you always have that point of reference second point is not to move about too much because firstly if you have a camera with a focus or autofocus it might be darting between your shoulder between the mic so if I move out of this now I move back in it'll refocus on my face right you don't want that because the cameras are gonna be confusing your audience you're gonna be confusing your camera right another one with that is also if you're moving around too much then the audience might think that you're very uncomfortable or I don't know what's going on there are you really nervous if you Center your body Center your chest most likely you'll be doing this sitting down that's how most home studios are set up anyway you know find a comfortable position sit back in your chair if you lean forward too much then you might be a bit more mobile because you know you're sort of only really sitting down from the waist below but if you sit down from the shoulders you seem calm you seem centered and that's one of the best recommendations I can give to seeming comfortable on camera now you see what I'm doing you can be animated with your hands your arms anything from the shoulder out is very welcome and the face be either animated with the face use your face use your expressions because if you're not being animated with your feet you're not be able to move around a stage to engage with different areas of the audience you can do that with your hands and you can do that with your face because everyone's looking at your eyes your nose and your mouth so if you're over emphasizing things and really getting to the point using your eyebrows that can be a very strong action to get the audience interested and engage with what you're saying another point you see what I just did there interested in what you're saying I both use tonality and pauses and brakes to emphasize my points because you are not live in front of an audience you can use cheat sheets to remind yourself so that's another recommendation you could even do this in the back wall by the camera look here that's we're gonna be looking and if you have liking it a cue to say slow down pause if you're doing this on a desk like this right now I have a habit of doing this right which means that I distract the audio the audio is now all of a sudden getting crackled because I am making a lot of commotion around me so try not to create too much commotion around yourself another one goes to that is if your your typing the whole time that's quite distracting it's kind of annoying you know you've been on a video call when someone just types away it's quite annoying so try to limit what you do around you I understand if you're running a live stream it can be difficult because you have your laptop open you're looking at your notes so use cue cards what I do is like you large pieces of a4 paper and I write in colorful letters in front of me what I need to do make sure it's out of shot and the last thing you want to do is give away a winner because it's written on a piece of paper in front of you but make sure it's out of shot and I use that I I prefer to write because you know if you're on your laptop then I'm looking down like this looking up looking down looking up looking down all that kind of stuff right but if I just have a piece of paper here I can look for a second it's all written in big bold letters I can cross things out I can make notes because I'm interviewing someone for example and I want to circle back to the points they're made at the end of the chat I'll do that another one to think about is the set design because you know this virtual world we live in now and we get to see what everyone's living rooms look like right which is kind of fun and some people have beautiful bookshelves some people have you know I've actually seen someone do it in their garage but think about the set design what's behind you you know the worst thing you want to see is your bed that's unmade behind you shows you that you were you know sloppy person or something with underwear around the place no one needs to see that and another point is lighting I have a big light facing me from the front right now right it's out of shot but what it's doing is casting some light in my face and shadow behind the worst thing you want to do is have a light behind you because it means you'll cast a light on the back of your head and onto the camera so the camera will think it's in you know overexposed in the sunlight and your face will turn into a silhouette so make sure that you have a light that's facing you not from behind you you can do this by simply having a window in front of you or if you're lucky enough to own a light or you know take lighting like this and just put it in front of you that can work quite well also think about if you have glasses they can reflect light so think if I look in certain ways that's why I never wear my glasses when I'm doing these YouTube videos because you know it deflects the light sometimes which is not ideal also side lighting can also cache weird shadows feuding along you know high-quality broadcasts that you should think about doing front front lighting from above or you can buy these lights they're not too expensive with the big circles they're meant for sort of beauticians and and people who are doing videos and because you can put the camera right through the middle of the lights actually so there's no interference on the camera at all another point is that you're live right now so you should try to interact with your audience try to keep them engaged you've seen some of the streams that I've done I often go tag your flag if it's international people tag right now where you are but also people often are reluctant to write anything so think about other things that they can do now on Facebook you can share a feeling you can post an emoji so maybe you can do that you know hey everyone that's a good one I sure haven't done that yet post your favorite emoji right now tag one of their team members or tag their company or tag someone they think this would be relevant to it means now all of a sudden your stream is getting a lot of engagement its increasing the engagement you hack the engagement and engaged streams get ranked better people are more likely to see your live stream if you're tagging and engaging and all these kind of things so think about engagement in audience interaction also think about before the stream now I want you to think about your live broadcast as a TV channel because a TV channel and like a TV channel and has programs scheduled right and do you think they go live at 8:00 p.m. with the news without promoting that the news is going live at 8:00 p.m. no so you should do the same with for your show so if you're gonna go live streaming on a Facebook or YouTube channel let people know about it don't just go live and expect people to watch if you go live just randomly you know you might get a few stragglers who just happen to be on Facebook at that time who were following you but if you basically tag the right people do the right amount of promotion like anything people might actually show up and go oh that's quite cool I I saw even if they don't turn up at the time you're live if they see it a few days before they might like the post or even like your page and they're more likely to get the notification when you go live and they're more likely to watch it but don't worry not huge amounts of people watch your video when it's live the beauty of our Facebook and YouTube when you're live is that it immediately gets saved and stored in your video library it's straight after the live stream so it's perfect so people can go watch it later which is also means you can reach share that livestream later and say hey if you missed the live show here's the video from it people might watch it whenever they want smart thing think before during and after yeah to finish that one during as well so I spoken up before and after so build up to when you're live and when you run after your library reshare later on different channels but during your live session if you're lucky enough to have some support get them to reach get them to like post you know while you're alive and say we are live right now about to have this session and things like that that's that's quite valuable now there are always tech troubles hopefully not in every stream you have but I've had times when you know you've spoken to a guest beforehand and check the audio check the video of their feed and it's all great go live and you have trouble so if you have trouble don't pause don't go oh okay yeah we'll get back okay and then be quiet and silent if someone's watching this they're expecting a show if the show goes down and talk to the audience and talk the audience through it don't go alright we'll be back in a minute they won't come back don't say that it's you know carry on doing what you're doing they'll leave too so if you just play that it's part of the program but oh okay no worries while he's doing that I'm gonna tell you what I did today or if you're lucky enough to have other people on the call direct conversation to one of them while they fix their problem also I've done things where I'm like look ladies and gentlemen this is live anything can happen and we're gonna get through this together there you're gonna stay with me we're gonna get through this and then you try and resolve the problem while talking the audience through it there are a lot of live streams right now so think about how you can make yours better than the others one way you can do that is by having sound effects playing music at the beginning can be as simple as just playing music on your laptop I've done it a lot now finding a jingle that you stay with so people get used to your jingle thank you for watching this video make sure to LIKE and subscribe so you never miss another business insight video again that's it for me Matt C Smith I'll see you in the next video you

Channel: Matt C Smith

Views: 94,156

Rating: 4.357513 out of 5

Keywords: online event, hosting tips, how to host an online event, event moderator, event host, how to moderate a panel discussion, live stream moderator, 10 TIPS TO BECOMING THE BEST ONLINE HOST, host an online event, silicon valley, livestreaming hacks, be a good moderator, how to be a moderator, how to host a livestream, livestream, livestreaming, live broadcasting, be a good presenter, tech, tech event, virtual hosting, virtual host, be the best, audience engagement, moderator

Id: NTVaE_FTReI

Length: 10min 59sec (659 seconds)

Published: Thu Jun 11 2020