- Do you hold yourself
up to high standards, or are you just derping
your way through life? In this video, Owen and I discuss the importance of having high standards, of holding yourself up to high
standards, no matter what. Pay attention and enjoy. - Part of why you're
here today is to build and cultivate a mastermind group. Part of why you take
Transformation Mastery is also groups that you can be
a part of after the program, because what that does
when you have a group is it gets other people to
push you to another level. Julien has always pushed
me to another level. I have always pushed
Julien to another level. Without a group pushing
each other to another level, you will go off into
your little isolation, you won't have enough people
giving you critical feedback, you won't have enough
people calling you out, you won't have enough
people raising the standard, you've got to raise your standards, you've got to want more,
and you have to have friends that will stay on you to want more, the human mind tends to meander
down these little rivers, get distracted for years at a time, and I hate to say it, but most people are not learning and
progressing fast enough. And you've got to love where you're at, but you've also got to make a decision to educate yourself and move
faster, learn faster. I mean guys will say, "Oh, like, "everything happened for a reason." That's a very powerful understanding that everybody should learn, but there's another
paradigm even beyond that which is to say, rather than saying everything happens for a reason and say, "You know, maybe that
didn't have to happen. "Maybe I could have been learning
at 10 times a faster rate. "Yeah, that happened to me "and what am I gonna do with it now?" Like look at even that is a difference. Everything happens for a
reason, but you could even like, and that's your first paradigm to release, because you're not like
"Ugh, it happened to me!" It happened for a reason,
it happened for me. The next step though is say, "That happened, what am I
going to do with it now?" I've seen this over the years with people that I've worked
with or be friends with where they believe
everything happens for them and they just keep letting
these things happens. It's like dude stop letting it happen. You gotta move up. So you want to move up faster, so the other thing I'd
add then is you need to have people around
you that are holding you and pushing you to higher standards. Otherwise, you will wind
up like the default. The people who you see
at this like high levels, the people that would
be buying the, you know, the $10,000 Tom Ford or
Dolce Gabbana jacket, those people typically are
in mastermind groups, guys. And in Los Angeles there's a
mastermind group called Yo, and entrepreneur organization, you know, maybe 5000 are gonna be part of it, and you're around a lot of
other top entrepreneurs, and you're always collaborating. There's groups like the Summit Series where you wind up meeting, like you know, top politicians, actors, business people, stuff like that, top activists. I've been part of those too. And around these people
you feel very small, like I don't feel like a big
shot that I thought that I was. I'm seeing an example of something more. You guys are sitting here in TM, and for like a lot of you, this is sort of a funny thing to say, this is like, you know, this
cost you real money to be here, and that's a beautiful thing cause you're investing in yourself, but as funny as it might
sound to you at this moment, this is probably one
of the most inexpensive live events you could
take in self development. It really is. Most live events that Julien and I take are like seven grand, price like that, some of them are, you know,
25,000 a year, things like that. And for some of you guys in this room, even just investing a couple
hundred bucks to do this, I bet you that it felt actually hard to do for some of you guys, right? It was like you kind of let go. It's like I'm letting go
of a couple hundred bucks. It's like,
(groaning) you know, right? And I know that feeling,
like I get that right? Because you've got to believe
that it can work for you, and that and that you can make progress, and you're going to invest in yourself. For a lot of guys, just even like, just going to like a free event or spend a couple hundred bucks, that's like really, really painful. But if you do it, and you know, you get a great result from it, you're like, wait a minute,
I invest a bit of myself, can I get an ROI on that? So you always want to be asking yourself like how do you get an
ROI at an event like this? How do you get an ROI at TM? This should be, when done properly a program like this, you should be able to get a 10X, really a 10X, I feel like I'm just trying to sound nice to not be like mean, like really, all that you make is like a couple thousand extra from being here, you should be making hundreds of thousands or millions in ROI over the
course of your working career from what you learn here today. Literally in the millions. This should be unloading
heavy stuff off of you, and allowing you to move forward and begin down certain trajectories. I mean if you're moving like this, if you're a little bit off
this way you wind up over here. This is giving you
degrees of new information where you could be moving forward. But the thing is, what do, you know, what are you gonna do with it? Right? What am I gonna do with it? TM avenue, what are you gonna do with it? So you got to ask yourself right now, what's my ROI in this gonna be? And that ROI can be things like, man, I mean, added focus to get to work, letting go of trauma energy so you don't resonate with
frickin chaos anymore, you resonate with peace and
start looking for, you know, opening up your reticular
activation system for things that will
bring you towards peace, and pleasantness, and
happiness, and prosperity. You should be getting
added workdays from this because you're not getting sick. I mean, again, look at
me Julien sitting here thrash working all
weekend, I won't get sick. I haven't been sick since 2012. Last time I got sick was
my best partner's wedding. So, pretty bad. (Julien murmuring) I haven't had a common cold. (audience laughing)
Yeah. And it's not good to have it, I'm not going to get sick. I might even have a bit of clammy skin and be kind of sweating right
now, and tired and no voice, but I'm not going to get sick because there's a bit of shift inside of myself to where I'm not letting
in a ton of negativity. I can release easily, and I can just release
this crap out of myself. I could you know talk for
20 hours on this topic. But you know I'm kind
of making a very kind of bold claim here so I
don't mean to do that. But it's just basically like, you have to be looking for
ROIs to get out of this, and as you get ROIs out of it,
you start making more money, having a more prosperous life, then there'll be other things
to invest in yourself in, maybe a fitness trainer, maybe
added nutritional intake, right, maybe healthier food, could be getting into
different mastermind groups, could be taking other
advanced programs with Julien, could be anything that is just
going to add to your life. But, again, you've got to be somebody who, like you know, like
somebody who's dirt poor probably doesn't even
want to invest themselves. You give them a little bit of money, they probably rather invest
that into drugs or alcohol, or something stupid
because they don't think they're gonna get anything out of it. It's ultimately it's like a seesaw, right? If you believe that you're
going to multiply back what you put into something,
it's a no brainer. It's not just about investing
in yourself here in this room. It's also equally about what
are you going to do with it. How do you metricize what
you got out of this event? You've got to metricize
it and have a sense of what you want to get from this, what are you here to get
out of an event like this? How can you easily be better
socially, be more healthy, be more financially
prosperous, and be happier, and enjoy those results
and take them in more by doing work like what
you did here today. And that's kind of why we're sort of wrapping on this note here because I want you to be thinking about what it is that you're
trying to get out of this. Okay? I want you to be happier, clearly, you'll be happier
and live a happier life, that's obvious, and in
many ways that's priceless. You can't put a price tag on that. But more importantly, is utilizing it for
something where you can say, (smacking lips)
poof, that's what I got out of it. Guys that are more than the physical, they tend to metricize things like money, or say gym progress. They're more than the physical, right? But then while they're making more money, you'll rarely hear guys like that that talk about how much happier they are. Like I'm much happier. Like how much, like if
you were to kind of do a brain scan on them, how much
more serotonin and dopamine, or whatever is in their
brain throughout the day because they made more money? And in fact I think oftentimes they're more stressed than ever, prematurely aging, making
themselves physically sick. It's very pointless. One thing that Tai Lopez,
you guys know Tai Lopez? He's a friend of mine, he's had like certain
things that he really pumps kind of into my mind,
really changed my life, and one of those things
that he said was, he said, "I don't just want to be rich, "I want to ask myself would I "trade lives with that rich guy?" That's a much better question in my mind. Would I trade lives with that rich guy? Tai really went out of his way to create a life that was synergistic in a lot of very powerful ways, where he could make
money but doing doing it in a way where every day for
him is like a playground. I really admire that. The money thing, like,
I know a lot of guys, and Tai knows a lot of
guys who make more money than he does, and he make a lot of money, but he knows guys that make even more. You know, there's always another level, like you know, Warren Buffett
or Bill Gates or something. And, you know, or some prince
in Saudi Arabia with oil or something like that. So, you know, there's
always another level. But the thing is, you know, we're not going to be, you
know, Saudi Arabian prince but we can make a lot of money. But what Tai did was he was
entrepreneurial and still is, and he said would I trade
lives with that guy? I love metricizing it like that. Is it enjoyable what you're going through? You could argue that
maybe like some really hellish day of eight hours, as long as the other eight
hours was incredible, and you know it was like,
you're so rich or something, maybe that would balance itself out. And I suppose there could
be a life like that, and I don't want to discount that, but I also believe that
you do want to, you know, barring something really
extreme like that, maybe would make sense, I think that ideally you'd want to enjoy, or at least find contentment, or satisfaction, real satisfaction, in what you're doing day to day. And a lot of that is from being aligned to what you're doing, but it's also your state of consciousness
which is something that we work on here today. So, the two sides of it is
that I think that a lot of guys that focus purely on just making money, they fail to metricize their happiness. They're doing narrow metrics. And likewise, a lot of
guys who are focused on spiritual growth, or inner growth, or personal transformation, they don't metricize what
they're learning from it. You know, I've seen a lot
of people who might do, say, hallucinogens, and they'll have a really wild time on that. And they feel that it
really opened their eyes and helped them to experience life better. And one thing that I've
often said is like, well, what did you do different now, like what's different or
what, you know, what is it? And oftentimes what I've seen is people go down that rabbit hole, keep doing more hallucinogens
again and again and again. And everybody should make their
own choice and that's cool. But I just kind of feel sad as you can probably tell by my demeanor when I see somebody that, I'm like, yeah I mean I get it, you know, you take mushrooms, maybe it didn't automatically make you a millionaire, or some people say Steve Jobs took LSD, you know, he gave credit to some of that with his design work, but I see a lot of people do that, they're not metricizing it. You see people in spiritual growth also who do the same thing, you know maybe they, you know, attended Eckhart Tolle seminars, they're more present now. Okay well, that's awesome
you enjoy life more. That's priceless. That being said though, what
are we going to do with that? Like say that you're more present, maybe you can handle
more responsibility now. You can give more, you
can contribute more, because you're more centered, and you can handle more responsibility. Maybe you get sick less. Maybe you have added concentration, you can focus more to read, self educate, and so on and so forth, which, you know, I think that's a really beautiful thing. But it's important, because
I see a lot of people, I live in Los Angeles, often I go to Erewhon, anyone ever been to LA before? Who here has been to LA? You guys, okay, so there's like a grocery store there called Erewhon. And you know, it's one of those like only in LA or New York
kind of places, right? But I see a lot of
these same people there, and they're sitting around
having spiritual conversations and talking about higher consciousness, and it is pretty cool, but I just kind of see
them there every year, year after year at Erewhon. And what I commonly see
is these same people are really struggling financially, and the really interesting
thing that I see also is that that disowning of finance, as an example, also other things too, but let's just let's
just stick with finance, it causes it to come out in these really creepy, perverted ways. A lot of the people who've
done the most kind of scammy, weird stuff to Julien and I, just behave in a really
creepy, scammy ways, have been woowoo spiritual people. The joke that I was giving
to like Napali coast, and there's a lot of
people who are kinda like off the grid there, it's an
island in Kauai, in Hawaii. You walk along the beach, about 11 miles, there's no cell phone reception, it's very hard to get into. A lot of off the grid people there. They're very spiritual. And you know, you meet them
be like, "Hey what's up bro?" "Oh, hello." You're like, "What's up man? "This place is dope." They're like, "It is the infinite." You're like, "Cool, what's your name?" "My name is Harvest Moon." "Sweet. "Where are you from Harvest Moon?" "We're all floating in space." Right I'm like, "Iowa?" "Yes." You know, right? "You don't, so you don't, "is your real name Fred?" "Yes." So you know and like, I'll
just go camp that night, and I've got my food that
I've hiked in painfully, I'll wake up in the morning, like, my granola bars are missing. Like where's my fucking granola bar. I'm like Harvest Moon! You know, you see Harvest
Moon in the corner like, (growling)
"It's mine!" You know, "The universe is abundance, "you brought me the granola bar right?" Like, it's always the guys
that are really spiritual that I brought, in like the back, not the front end of my team, but like the back end of my team where like I look at the
hours they're billing and they're billing like 16 hour days on like a random Wednesday, when I haven't seen them
in a month and I'm like, how do you possibly like, why am I having to
correct billing like this, like you're supposed to
be this like good person about sharing and abundance. I think they really think that like, the universe of abundance like gave them, we have an app called
"Time Doctor" we use, it gave them this app, and it's just like the free money app and they're just like, I would like to order
free money, you know? And they just type it, and they're like, the
universe is abundant, hmm. And I think they really believe that. And, you know, it gets pretty awkward because when you're like, "Hey man, yo, Harvest Moon," say I hired him or something, "yo Harvest Moon, "you know, you just stole $400 from me." And, you know, because they
don't think of it as theft, they think that they're
just punching money into the abundance of the universe app. And ironically, like, for
us to have made that money, where he could have as
a bunch of the universe, we might have had to
miss sleep, grind it out, you know, doing the kind of workload that a lot of people consider
pretty fucking miserable. We love it. We get satisfaction from it, but they would actually find
that kind of work distasteful, not spiritual to work that hard. Like ew, staying up all night
to get a video shoot done. Oh, it's low vibration,
it doesn't feel good. A lot of times, now in books
like "Law of Attraction," for example, the book will
say do what feels good. And it's like, what
feels good to your spirit that gives contentment,
even if it is painful is very different from
just the surface level leisure feelings, and they
I think that they often, people who read books like
say, "The Law of Attraction," is that Esther Hicks? I can't remember, I
read it a long time ago, but what they do is they, I think they take it not
the way that the author intendeds it, in my personal opinion. There's a very big difference between what is satisfying but could be painful. You know, a woman who gives birth, it's very painful but it's satisfying. So there's a lot of things
that you could do that in many ways, a lot of
this inner work that we do lets us do a lot of
painful difficult things, and yet we can summon our own emotion, we can generate our own emotion through it and do things that are harder
and challenge ourselves. So that's where like, when I
say you want to metricize it, that's what I'm talking about. Because otherwise it becomes
a little bit too much like the guy that does shrooms every weekend and thinks he's evolving. And I've seen guys that do this, they go so deep down this rabbit hole. They're disconnected from reality, like, these guys need to go take an accounting course or something. They don't need to go to another
thing again on the weekend, right like, you know, another
ceremony or what have you. You really want to have the ability, regardless of whatever lifestyle you have, you want to have the
ability to create your own psychedelic journey of
life, while being sober. And what that means is
that you're actually looking at life in a different way, you're seeing the bigger game that's being played in your life, there's a bigger game here. It's not just how many points
did you get on a scoreboard, that's too narrow of metrics. There's a bigger game that
involves your own growth, your evolution, your contribution, and events that are unfolding in your life that have a bigger meaning. And when guys don't see those, it's very deadening
and darkening for them. And you know, you might,
say, take a hallucinogen to see like, you know, the
pink dragon or so to speak, or whatever floating around, all you need to do, you're
sitting here in Chicago, all that you need to do
is walk out of this room, and you will see some
of the trippiest shit. I mean I will literally come here just to stare at the architecture. I will stare for hours. Look at my Instagram story this morning, I'm literally running around
till 10 in the morning just looking at the buildings like, "Oh my god, that shit's
fucking trippy bro, "look at it like the fucking bean." Have you guys seen the bean? What the fuck is that. Like literally I walk under, I'm not kidding you guys like
I walk under the fucking bean, there's like, I mean, probably this guy did a lot of shrooms, you know, like the guy that made this fucking thing. Like, have you guys seen, do we have reception here? Alright, like, look at this, like, look at this thing that I'm walking under. There's like multiple of me,
you know like come on dude, like wake up guys. Okay, say that with me, wake up. - [Audience] Wake up. - Okay, wake the fuck up. Okay, like, look, you're in, like, the world is a trippy place. Look at the sky for a minute. Look at the clouds for a minute. Look at the lines in your hands, look at the different spotches of slightly more blood than others. Look at your gums. Have you ever stopped
to just look at your gum and how your gum houses your teeth? Look in your pupil, see the
little lines in the pupil, Look at the little eyelashes, look at those marks on your skin and how they're changing as you got older. You know, smell your actual skin. Like,
(sniffing) like what the, like what's on it, what moisture might be on it? What's there? Right, touch a table,
feel the texture of it, feel into your shoes, wiggle
your toes around, feel it. Okay? Feel it around, feel the fact that you're breathing in some weird gas. Oxygen.
(sucking in air) And breathing it in. And if you don't breathe it in, you're like,
(painful yelling) right, and then you're
constantly doing it by reflex. Consider the fact you jerk off every day. And just pump it and go, huh. (pleasurable groaning) You know, and that your mind turns off, and that you have to clean it up, by a Kleenex, a sock, or a shower. Think of, okay, think of
what's under your bed. Think of the fact, okay, think that you take a
shit and shoot excrement from food that you're eating. You eat the food, like mm tasty, (mocking flatulence)
and it comes out, and it's digested by bacteria
that you need to ingest in your system called that probiotic. Look at the fact that
the sky is a bright blue, the different color variation on that sky. Consider the fact that you're
alive and soon you'll be dead, and that the length of eternity itself. Start thinking about
these questions, okay? Or, you know, look at your bank, see how much cash you made today, could be a little easier. Okay? Because, and why do we do that? Why do we need to look at our bank account or say how much bigger do I
get in the gym or whatever? Because it lets you
obscure the bigger reality. It lets you hide from these
frightening grand questions. It lets you hide from
the massive significance of your life and what you're a part of. And our society so much
trains us and conditions us to be in that reality that often a lot of people do need
to go on some crazy trip, just to look at something anew, to see it for the first time. But you can train yourself
to see that bigger picture, you can train yourself to
learn what is really important, you can train yourself to see your trauma and what's running you, you can train yourself
to look at someone else and have deep empathy for them, or unconditional love for them. You know someone might take, say MDMA, they feel unconditional love for the world for the first time. You can train yourself
to feel, maybe not as, (groaning) as you might be like on
some whacked out trip, but in a more sustainable way, and feel the essence of that. Oftentimes as you open
your eyes to the bigger truth of your life, it's strange, but you can summon down more power. You're not as confined in a box, your thinking is not as contracted. Many people's thinking is
very contracted and stifled, they can't free associate. The average guy can't even walk to a woman and talk in a free associative manner without being shut down. His mind is too much in a box, it's freaking him out. He can't do it. He can't be creative. He can't create new inventions. He can't find some new invention or marketing ways of marketing
to make himself prosperous. He can't look up, he can't dig through problems
himself and find solutions. A big thing that we did with, whether it was dating advice,
or this kind of stuff, is we had to dig through these problems and spend time being creative, there's a mental process for that. Part of that process is waking up, letting go of dead weight,
becoming more expansive, becoming mentally more expensive. And so like I said, I want you to go through an experience like this, but I also want you to metricize it, and we metricize it because
it forces you, again, there's two sides of the coin here. There's the guy who's
more in the physical, "How much money did I make, "how much can I ignore the
bigger issues of my life, "and just look at this one thing. "And (growling)." And it just deadens them to
ignore the greater truth of life and not to be, have their
soul nourished by life, because your soul is meant
to be nourished by life and the bigger picture,
you gain, its food for you. And then in addition from that you see other people on
the other side of it, there's so much focus on the mind, that their, you know, their consciousness, they're untethered, and they wind up doing little scammy things or negative. Like that need for physical fulfillment, like money or things like
that, it winds up coming out. So when we say that you want
to metricize your progress in this, you want to use this, these new expanded ways of thinking, this expanded consciousness, you want to use that
to engage in the world. Think of the cross, like
in Christianity, the cross, you have depth, but you also have breadth, and that crosspoint, that's
where, that's the merger. That's the art of life right there. The art of life is in your
consciousness elevating, and then how that moves into the action that you take in your physical experience. If you're doing public speaking, how can you bring that energy. Like I'm sitting here on four or five, I've been on the road for
almost a month with Julien. I think it was four or
five days that we had to shoot videos, run programs,
all that kind of stuff. I'm about as raw as can be. But in that moment, can
I say I come in here, can I not resist it,
get out of my own way? Can I bring at least some consciousness or light into this room while speaking in some kind of cohesive
manner and sharing ideas? For me as a speaker, that would be my art form or my path. For you guys, you have your
own passion occupation. You may be not in a place
where you quite found that yet. And that you want to find something, in my personal view,
again, it's subjective, that speaks to you in that way
that our passion speaks us. You could wind up being a teacher, maybe a teacher have this kind of content, or some kind of content that
you're passionate about, maybe on social media,
that could be beautiful. Maybe we can inspire, everyday teachers that some of
them are even well known, come up and say that we
inspire them to do that, I'm like that's amazing. But it's not just speaking,
that's just sort of for people that are more extroverted, or like to be a little camera whore. You know, for other
people, it is something that is true to you and
that resonates with you. So like I said, in the same
way that you can see somebody who never metricizes their own happiness, for them it's just all about
the money, or the result, and they're miserable,
you want to use this expanded consciousness,
and you want to metricize your progress, don't just
go into being happier, metricize it and get an
ROI on something like this that is 1000 X what you put into it. What you can do, it really just
depends on how you value it. It's really how you choose to value it. I once did a $5,000 seminar where they picked apart my marketing pieces. That was a lot of money
to me at that time, it killed me at the time. And let me tell you, I spent months after working with the material. Do you want to know one
of the disadvantages of this program not being that expensive? It doesn't really create that gnawing urge to spend months
working with the material. So I would even ask you
is what would you do with this program if you'd
spent 10 X to be here today? How would you think differently? We made this program inexpensive so that you can get it within your means. But how have we in some ways robbed you by making it inexpensive? And if that's the case, how can you give the gift back to yourself,
and even keep the cash? So how would you do that? Simple. What you do is you say what
if I'd spent 10 X on this? What if I'd spent 50 X to
learn this specifically? What if we'd said to you, you've got dead weight holding you down, and it's gonna be 50 X what
you paid today to get it off. What commitment would you make? - Just think of a free
video that you watch online, like you go on YouTube and
there's all these free videos, and I'm sure you get some
good content out of it, at least I hope. But let's just say you spent
100 bucks for that video to watch that video,
what would be different? You probably be taking notes. Yeah, one thing most of us don't do. Like when do we watch YouTube
videos where we're just like, oh, let me just kind of skim through this, is there anything exciting
in this one, any flashes? And you kind of skim through it, eh, it's just all talk. Next, cause it's free. If you spend 100 bucks, you're gonna watch every second of it. What if you spend $1000? $10,000 for that one
little, say 10 Minute video, $10,000, you probably get
a lot more value out of it. And this is a huge principle:
you get what you put in. You get out of it what you put in. Really. Whenever you watch a free video imagine you just spend 10K for that video. Take the notes, you probably
run right outside your house, apartment, whatever, wherever you live, and apply it immediately,
start testing it. Then you go back and probably
watch it 10 more times, 20 more times, you get
out what you put in. So again, how would you
experience this event? What would you take out of it if you just spent $30,000 right now? And really sink into this perspective, look at your bank account
and deduct 30,000. If you don't have 30,000,
you're now in debt. What are you going to do
to make that money back? One thing as I said, is you go home and quickly type out all your notes. And you wouldn't just let it sit. I see this sometimes at
the end of the event, I'll find some notepads where
people just leave their notes. I'm like what are you thinking? Are you insane? Like that's the gold. We've been doing all these processes, writing this stuff down, bringing it up. The fact you just leave that gold behind is absolutely insane. You know? The fact you probably go home, and just, eh I'll sit it on
the counter, eh whatever. Remember the pull right back
into normalcy is strong. You go out this room, right
back into the routine, two years pass and you're like, "Oh wait a minute, nothing really changed. "I just got sucked right
back into the fucking "rat wheel of this life." What are you going to do
so that doesn't happen? Okay, you'd write it down. You'd probably take the key points and you put them somewhere
where you see them every single day as a reminder. Put them next to your bathroom. There's a great thing you can buy too where it's like you attach
it on like your shower door and you can write in there. Write down those three key points, like the biggest takeaway, say, write them down so you
see them every single day. And then of course,
apply it, put it to use. This is the lesson, you know? If you compare this to
even like a music lesson, like I played guitar since I was eight, and I remember going and
taking guitar lessons, and the lessons were fun. I showed up, the guy would show me, okay, this is what you should be doing. I'd try, he's like, "Okay
this is how you're doing it, "this is what you got to
fix, here's some homework. "Go." Now, what's the true value of the lesson? What's going to determine
if you actually grow? If you practice after. If you don't practice,
it's like a fun hour, you learn some, but if you don't practice, you're probably gonna go back next week and be at a very similar level. It's the same here. Here we just jam pack so much
experience, so much content, you have your notes, you
know what to work on, you have the systems, are you
going to practice after this? Or is this just going to be a lesson? And then I'll see you in a year back for lesson number
two at a similar level. You got to put it to use. And that's why we all created
accountability groups. If you don't trade numbers
with your accountability group after this event, if you don't join the free Facebook group after this event, you're already shooting
yourself in the foot. Okay? And as he said, be
careful of binary thinking and divisive thinking, because that's what we're really conditioned on here. You see it in the news with politics, it's like it's this or that. Right? It's either or, we see it everywhere. You got to pick one,
because it can't be both. Why? You see it even in self help, on YouTube. It's money or spirituality. Which side are you? Are you red or blue. That's literally the thinking, right? Why not both? Do you notice how much
blockage there is to both? Each side is dissing the other side. What you see in politics you see on YouTube in the self help world. You'll see spiritual people
saying, "You know what? "Look at all those money
people, they have no soul. "Look at them, they look miserable." Then you see the money people, "You know what, look at
those spiritual people, "they're just in their shitty apartment "with their shitty little camera, "saying they don't need money
but look at that shithole. "Is that what you want? "To live in a shithole?" And you're like, "No." - Do you notice that people who are broke often use moral
high ground as an excuse? And people who are miserable
from working too much will rationalize, they'll
go buy like a Cartier watch, that's really the same
thing as a regular watch, but it's incredibly expensive because they almost need
the watch to be expensive to justify the misery they're in. Like I'm freaking miserable, but I could afford this and they can't, and many luxury goods
actually provide a way for rich people to rationalize
their lifestyle decisions. But likewise, moral superiority. Oh anybody who's successful
had to cheat to get there, the successful people are
doing some kind of scam. Which isn't, which can be true at times, and that's what makes it seductive is cause you can focus on
these certain examples, but then they de-emphasize
all the examples of really great people who found a way and to do it in an ethical manner. - And like I said too, it's like some people will be inspired to not, say, make that much money by whatever standard, and that's fine as long
as it's your standards. But you can usually tell
if you look at the person. If you look at that
spiritual person is like, you know what, I don't really need money. There's kinda like this subtle tenseness underneath that energy. You know, they're kind of disconnected if you just sense there's
a little bit of bitterness, similar to someone who's too positive. Do you ever see that? Especially in the self help world, like ha ha, just really positive, there's like, there's this
undercurrent that's a little off. That's we have to look for, the off-ness. The person who's like
say really spiritual, like "Hey, just align your chakras. "Yeah, I don't have money
for rent, but those chakras." How do they feel under that? Is there like a little off-ness? That person's like, "It's about results," (stammering) like that. It's like, is there a little off-ness? You know? Not about what they're saying. What about both, but is there an off-ness? - You wanna train yourself
to read the energy of who you're receiving from. - And once more, instead of this or that, either or, why not both? And this is wise little side note, I get this question sometimes like, you know, "Julien what's with the Gucci?" You ever asked yourself that? Why just like so over the top, it's just I look like a fucking clown? Why? Because I literally was so
pissed off at this either or, I'm like, how can I just be the
most obnoxious mix of the two? - He's basically an internet troll. - Literally. It's like, what could be like
the most obnoxious brand? Gucci. Because it was like Gucci, like you just read it everywhere, it's like colorful
shit, expensive as fuck. And yet, what do I preach? Let go. And it pisses everyone off. They're like, "But!" Like the spiritual guy
is like, "But the Gucci! "They're Gucci." And then of course the business crowd, they're like, "Yeah but the spiritual, "they don't make money." It's like this weird
mix like, it's like the, it's as if like, it's as if Hillary and Trump had a baby. No, I'm kidding. That would be the worst. - That would an interesting baby. - It's the mix of the two. - We're trying to actually
to create a new niche. I don't know if you guys knew that? This is pretty important
what we're going to tell you, if you want to consider the sources that you're learning information
from, and great teachers, say that you're a teacher, okay, this is something that
you guys probably don't know, this is pretty cool stuff. If you're a new teacher,
say go to YouTube, the way that you build your channel is you specifically look up
what is being searched for. You look up, you do what's called SEO, search engine optimization, you do a title as well as tagging, and it's titles, tags, and a clickbait, and the description, and clickbait thumbnail. And if you do that properly if
you do the right combination, you could have a small channel and have 10s of thousands,
or hundreds of thousands, or even millions of views on your video. - [Audience Member] I'm sorry, Tyler, could you say that one more time? (laughing) - That's a great question. Yeah, it's called SEO, you study it. If you do a YouTube video, you have to understand that
like when we use say clickbait, we understand that if you're a
hardcore fan of what we teach you find the clickbait to be obnoxious, but you have to understand that our video, like those cameras back there
are worth a lot of money, the cameraman flying in
here cost us a lot of money, it's a lot of investment, bro like, it's cool to lay back to be like, well, it's like, Tyler and Julien, like they're like, crushing it, like they can just do that, like-- (Julien murmuring) Yeah, like, it's hard for us too, remember no one's cut
from a different cloth. When we run up huge bills like that, a couple million dollars a
year burn rate on video output it's scary for us too. It's scary to run up a burn rate like that especially with how interesting YouTube is getting these days. So. So what you basically have is that it's scary stuff, and you
want people to see it, right? So I understand the core fan
might see a little clickbait or something, and they say, "Why do they have to do clickbait?" It's like, look, if you're a core fan, excuse me when I spent $40,000 to put this piece of content together
and at a lot of my time that I'd like people to see it. And if you're a core fan,
could you please excuse me and let me hit some new viewers that maybe don't know
me as well as you do. You know me, so you
know the content inside is going to be the best I've got, you know, like, I mean if you
guys understand how many like, how obnoxious I am, if I get a video and I
don't get it the way I want, it is probably the single
biggest trigger that I have. I will start to feel knives
entering into my heart repeatedly being stabbed
when I don't get it to look like how I want. We spent six hours shooting
a video the other night, I told him to delete it. And it's an incredible video. - Six hours in the cold, by the way, like running in and out. So we'd be like filming five minutes, and I couldn't feel my feet
and, it' like, run inside, and the whole team would
sprint inside, we'd warm up, like blast hot water on our feet, run back out, film five minutes. We come back, you'll see the
video, I'm gonna put it out, it looks stunning except
in one to two shots, the panning camera doesn't get the very top of the buildings. And again, what's the reaction? "It's bullshit, this is
trash, we got to redo it. "Let's go." - And let me tell you why-- - And we actually did redo
it, but with another topic. - In a different topic, and it looks so sick. So, the thing, but the thing is, part of why, there's a
couple of sides to that, part of why I have that mechanism, it's a don't let yourself fail mechanism. I think a lot of people don't. Some people care too much, maybe me, but some people also don't care enough. And so what happens is that
I understand that if I, so one rule that I have is
every city that I go to, I shoot the best video
that I'm capable of, in the four days that I have, when I'm in that city, four
to five days that I have. And it is so time consuming
to be doing our free event, our paid events, our
infield coaching events, and video shoots, all in the same weekend. It's exhausting. When I shoot out to any video
shoot that I've ever done, I am dragging myself out there in pain. So I have this strong anchor that says come hell or high water
that video is getting shot before you go home. It's not a should, it's a must. Because I've had it
before, where I was like, man this is just getting crazy, I'm not doing a video this weekend. What do you think happened
the next trip I did? Didn't do it. What do they happen the next trip I did? Didn't do it. Three four months later I
haven't created a video. Wait a minute, it's
probably a very bad idea to let this happen, because
one time isn't one time, one time is six months. So I had that mechanism in my mind. Tools like trauma
release, or presence work, are there as tools so that I can undergo this type of vicious,
vicious work schedule and quickly recover, not get sick, have energy, have focus, be effective, deal with a lot of BS coming thrown at me from every which direction, and stay calm amidst the storm, and enjoy the process of it. With YouTube and SEO, if you're a teacher, you
look up what's popular. So say that you wanted to
teach to spiritual growth, if you don't talk about the
third eye, or the pineal gland, if you don't talk about, you know, how to get rid of psychic vampires, you know, things like that like things that have a high search engine query, then it's hard for you
to even get an audience. Guys like Anthony Robbins, or who can be for Anthony Robbins? It was, sorry, just excuse me. - [Audience Member] Jim Rohn. - Jim Rohn, and even people
like way back in the day, like Werner Erhard who
was very controversial, or people from, say, Mind Dynamics, like like a lot of this, like, this sort of West Coast
self development movement, even people like Joe Wieder,
by the way, in weightlifting, you have to understand that
people like Joe Wieder, people like "Mystery," and
dating advice, things like that, They had to blaze a trail, because they had to create movement, or energy around a movement, to get that initial interest in it. You look at the oldest rappers
that, how are we doing? Are we good over here? Okay, when you look at the oldest rappers, how we doing? We chilling? We looking for a, how you guys doing? - [Audience Member] I'm sorry, sir. - That's all good, I'm just
trying to make sure you're okay. So what it is is that, those are, like take the original
like rappers, right? I mean right now is rock and roll popular? You guys remember like Guns and Roses, Metallica, maybe Smashing
Pumpkins, you guys remember that? (audience murmuring) Well is rock and roll
super popular right now, is it super mainstream? (audience murmuring) No, because they don't, okay, let me ask you this, yeah, look at look at look
at heavyweight boxing. Where is it? Is it popular anymore. - [Audience Member] It's on the rise. - That'd be kind of cool, it'd be cool to see come back, right? But look at the fact
that, you know, take UFC, a guy like a Conor McGregor,
like him or hate him, adds a lot of energy around that area. And you know, when Mike Tyson is, like, not around anymore, or Muhammad
Ali's not around anymore, you lose a lot of energy on that. It'll be interesting as we evolve in different directions
in self development what happens to the old
dating advice movement. It'll be interesting to
see that without people pumping life into it. And, you know, there's,
it's very difficult though, to start a new category. You have to have a lot of energy, you got to be a very
transcendent figure typically to have the energy to
start a new category. That was always our goal
with what we were doing. And the previous category
that we did in dating advice that was very, very hard
to pump energy into it. Well in effect here, what
Julien is talking about is starting a new category. It's a very different category. The average person tends
to be Republican, Democrat, starting a party in the middle,
it's very difficult to do. It's very, very hard,
and you've got to sort of show people on both sides where
they might learn something or gain benefit to themselves, and value to what they want. So, what Julien's talking about here in creating a new category, there's, the types of topics that
are on his mind, or my mind, are not necessarily being
searched a lot on YouTube or on a search engine,
and you have to actually kind of speak to the people
in the existing niche, and then sort of move them maybe a notch. Maybe just a notch. Just a notch. - [Julien] Baby step from there. - Baby, you know right, maybe then show another little notch, and kind of show how there's
even new, or expansive, or broader ways of
thinking that could even have more value to them, right? Because you've got to have
the consideration to somebody to speak to them in their language. And, you know, starting
category from scratch, it's near impossible. So that's what really
Julien's talking about here is rather than than being the, you know, the Wall Street guy that just miserable and sort of feeding it, "The man who dies with
the most toys wins." (evil laughing) You know? Or the you know the Harvest
Moon pineal gland guy. I think that pineal gland
thing's kind of interesting. I don't know enough about it to judge it. I'm just making the point though that it seems to be it almost becomes like kind of like with Republican/Democrat, there's certain talking
points where the person, you see where they start
talking about NPCs recently in politics, right, they would say like, you know, like a left wing person they would describe
the NPC, and they'd say it's just sort of like
the similar talking point. A lot of time you get
people in different tribes they have like these
similar talking points. Like they dress, like a
spiritual person dresses in a certain way, he gives certain tropes, these kind of cliched things that they say that that person doesn't even understand. Like oftentimes people will say like, it's not happening to me
it's happening for me, and I want to slap them
and be like wake up, like, you're right, but you don't
know what you're saying. Like you don't know what that means. Like you say that but you don't live it. You've got to, it's not about saying it. It's about living it. It's not about repeating some cliche. It's about integrating it and living it. - My favorite one, by the way, I do this for promotion, but
if you follow my Instagram, or most spiritual people's
Instagram, what is it? Just a bunch of quotes, a bunch of fun little spiritual quotes. And they consider that
being a spiritual teacher. It's like, I'm spiritual,
look at my Instagram. I post spiritual quotes every day. That's the easy part, like that doesn't mean you
internalize or live by those. Anyone can just look up
top spiritual quotes, add some funny little graphic and just post them on their Instagram. Most people in LA, again,
go in say, to Venice and LA, they consider themselves full spiritual because their Instagram is filled with it. - And they hate Trump, orange man bad. (audience laughing) Whether you hate Trump or
not, that's not the point, but like, it's just the
default, orange man bad. - Or because-- - [Audience Member] It's
also entrepreneur guys on Instagram posting
picture of Lamborghini. - Yeah, Lamborghini,
hustle, little quotes. Like, hey, I'm hustling,
I'm an entrepreneur, it's the same thing. - But we don't, like
hate Trump if you want for your own reasons, but you gotta explain why you hate him. Give me the reason why. Tell me what he did good,
tell me what he did bad, and then give me your opinion, or if you hate Hillary,
tell me what she did well, tell me what she did bad. Don't just go Benghazi, ugh. Tell me the pros and cons
and give your opinion. Now you have an opinion. But you've got to be, you've got to know the
other side's opinion as well as them for me
to take you seriously. - His hair. - Yeah, orange man bad. - So yeah. Once more, what is Transformation Mastery? Trump, Hillary, baby. You. Okay? But no, take it to heart, for real, this is meant for you to really
kill it in the real world, and on the inside, it's not either or. Anyone who tells you give up success, give up money, give up your possessions, go live in the woods and
get some little cheap robe and meditate, fuck that person. For real. Tell them to their face, fuck you. That person's like, "You
know what, no money, "give it up. "Give it up, give up all material." Fuck you. Someone's like, "Hey,
give up all spiritual, "it's all material, you want more toys, "bury yourself in just your
toys, you'll go to heaven." Fuck that person too. It's both. - And by, when he says fuck that person, that's a joke that we make, because to me real spirituality is you don't need to go, okay? You don't need to play an image, you don't need to be like a
hipster of spiritual growth. It's playing it image. It's not you creating your
own lane or you being you. A lot of playful joking around or sarcasm, or just general joking and sarcasm and like not taking things too seriously, just like fuck that,
that's spiritual to me. - [Julien] Yeah. - Okay, making fart sounds
is spiritual in my mind, it really is. - Laughing, being light hearted. - Joking, lighthearted, not
taking things so seriously, making it easy, it
doesn't need to be hard. You don't need to walk around. - Or, like, be present, with like your eyes move,
it's like whack on the hands, like meditate more, (mimicking whip)
meditate! That's not spiritual. Okay? - So make it light, make it fun, and-- - Live in the process. Don't just work, work, work, work, work, externally and internally, it's not just go sit at home and meditate, meditate, meditate, celebrate life now. You do this so you can live right now. And just one more thing I'll say to you in terms of this whole,
you know, this or that. Come at life from a place of wholeness, from a place of authenticity. But remember, you were
not born to remain idle. If you were you wouldn't be here. None of us are inspired to
just be still and do nothing, or we wouldn't exist. You're born to partake in this world. That's really it. Like you bought your ticket of admission, you rented your body,
you're here in this world, go have fun, go experience it. Partake in it and add to it. Create, meet, interact
with it, play with it, this is your playground till you die. But, simultaneously, don't get lost in it. - You remember who you are. - One foot in terms of
who you are, what you are, where you came from, one foot in the ride, don't get lost in hanging on to the ride, trying to make it permanent, gather the toys. No. And not so much that you're
just spiritually like I'm not even gonna do the ride. I'm just gonna stand here, fuck the ride. Do both. - One foot in essence,
one foot in the physical. Say that with me, one foot in essence, (audience murmuring)
one foot in the physical. Okay, and find that
meeting point in the two, and if anybody ever tells
you one way or another, you know the most fun thing to do? For that guy who says, that guy, okay, you know what, for that guy who says, "Oh you
learned about presence work, "lame, I'm about money," make more money than them. For that guy who says just
about spiritual, forget money, be happier than them. And that's a pretty petty
way of looking at it. But, why not hold
yourself to that standard? Why not? Because what they're doing is wrong. If you just look at it objectively, they're not coming with
the right approach. Somebody who's just too myopic and over focused on a narrow, focusing on a just narrow set of metrics that ignores a broader picture. I mean, let's not call it wrong, but let's just say it's not gonna, it yields a Frankenstein as a result. So if you're doing things the right way, you're generally going to
have a really awesome result that people can see. You don't need to tell
someone that's wrong or right, just live and let them see
the result that you got. And remember too, results
is just too general. People are like, results,
results, results, like you need results. I have results. Always ask yourself,
okay, you got results, but did you get the right results? That's your go to, what kind of results? "I got all the money, ugh." It's like, are those are
results you want to have? Get results, yeah, but
get the right results. - Got it guys? Did you guys have a good time? (audience cheering)
