GOOGLE MY BUSINESS SEO 2023 - The Fastest Way to Rank N#1 on Google Maps

first things first unless you didn't know google my business changed its name a few months ago and it's now called google business profile the only reason i use the term google my business in the title of this video is because the number of people searching for google my business seo is way higher than the number of people using google business profile seo since the title of a video is a very important ranking factor on youtube it was a much wiser choice if i wanted my video to rank high and attract more viewers and this is your very first seo lesson if you want to rank high on google maps it's important you understand what truly works sadly the internet is not short of self-proclaimed local seo experts saying they know what works but provide poor advice and so-called shortcuts that will likely result in a total waste of your time and disappointment the google business profile seo tactics i'm going to share with you today have been researched tried and tested across hundreds of google business listings by the top experts in local search who share their findings in the annual search ranking factor report this is the bible for anyone wanting to rank number one on google maps which i have been using year after year to consistently get my clients into the google maps top spots using this report along with a simple google chrome extension i'm going to show you the fastest way to rank your own google business profile number one on google maps if you're ready let's get going with our first step for efficiency purposes and to speed up the process i recommend you install a google chrome extension called gmb everywhere gmb everywhere is a simple tool you can add to your google chrome browser that will provide valuable information about your competitors which you can use to your advantage to download the extension click on the link in the description below once you've downloaded the extension go to google maps when conducting a search gmp everywhere will overlay information on all the listings in the results we'll be using this information to help boost your rankings more on this in just a few seconds before let's look at the local ranking factor report to see what matters the most as you can see from the report they are really only 20 local ranking factors you should consider if you want to increase your position on google maps rapidly since this video is all about helping you rank as fast as possible we're going to go through the ones that will have the biggest impact in a shortest period of time with minimum effort starting with your primary business category your primary business category is the number one influential factor google will take into consideration when ranking your listing in google maps results although choosing the right business category may seem to be a straightforward exercise at first it may not be as simple as you think let's say you run a nail and beauty salon like this business should you choose beauty salon or nail salon as a primary category since both options are available this listing's information shows they've picked beauty salon as a primary category but when i do some keyword research it would appear that nail salon could be a much better option it has more monthly searches and is nowhere near as hard to rank for if you're not sure which primary category you should choose spy on your competitors using the gmb everywhere extension search for a keyword you want to rank for then look at the categories your competitors are using which will be highlighted here the primary one is the one with a star next to it the other categories listed are secondary categories which gmb everywhere will also reveal if some of them are relevant to your business i would suggest you add them to your listing too since secondary categories are listed as the fifth most influential factor in a local ranking factor report finally whichever primary category you decide to choose make sure it is in line with the content of the page your listing links to for example if you're a dentist and deal mainly with dental implants pick dental implants as a primary category and make the content of your page about dental implants specifically the title and the header of the page which are respectively factors 11 and 20 on the list of the report to change or add categories to your listing sign into the google account associated with your business profile search for your business name click on edit profile then on business information you should see a section called business category click on the pencil icon to edit it let's move on to the next ranking factor i've mentioned this time and time again in previous videos your business name plays a significant part in the ranking of your listing on google maps as it stands it is number two on the most influential ranking factor in the report having the keywords you are targeting in your business name will help you a great deal to rank very high and very fast in google maps for those keywords i was able to rank listing number one in less than 96 hours using this technique many business owners are aware of it and that's why it's not unusual to see listings that have very similar names in search results you can use this to your advantage as long as you can legitimately add keywords to your business name word of caution google's guidelines are very clear on this topic including unnecessary information in your business name is not permitted your name should reflect your business's real world name or your listing could end up being suspended as a result but if done carefully you can get away with it like in this example for this business called michigan auto law who use their strap line in their business name auto accident attorneys which i'm sure is giving them a ranking advantage moving on to the next tactic if you're looking for a local business on google maps what is the very first thing you will be checking before calling them reviews of course a business lives or dies based on its reputation this is the primary reason why you must collect positive reviews from your customers in the first place the other critical reason is that google reviews play a key part in how well your business listing ranks on google maps if i switch back to the local ranking factor report you can see how influential overall reviews play as they are mentioned in three instances first review ratings getting positive reviews will give you a clear advantage second if customers include relevant keywords you are targeting in their reviews it will also help you rank for those words third the number of reviews you are getting is also important to capitalize on reviews here is what i recommend you do contact every customer you do business with and ask them for a review this is recommended by google by the way so don't feel like you are begging send your customers an email that will encourage them to include relevant keywords in their reviews i have put together a template you can use to do this in a very subtle way which is downloadable from the description below when you send your review requests make sure you include a direct link to your listing review pop-up so it makes it easier for your customer to provide feedback to get the appropriate link sign in to the google account associated with your listing search for your business name click on the customer button and then on reviews then click on get more reviews copy the link and add it to the email template you have downloaded then send it to your customers make sure you respond to all reviews positive and negative and make them personal avoid copied and pasted answers ideally you want to outdo your competitors to get the best chances of ranking above them to check how well they are doing go to google maps search for their listing and use the gmb everywhere extension to run a review audit on a listing this will show you if they are aggressively using reviews as a strategy and what keywords their customers are using to describe their services which i think is pretty awesome use this information to adapt your own strategy gmb everywhere will allow you to run five free audits a month let's move on to our next point ever since its creation google has always used links to rank websites in search results let's say you run a local cafe for which you created a website and one of your blogger friends wrote an article on his blog in which he included a link that points to your website this would be considered as one backlink since google uses backlinks as a strong ranking signal the more backlinks your website gets the higher it will rank when it comes to ranking on google maps the backlinks that will matter the most are local backlinks that point to your website for example links from your local chamber of commerce websites local bloggers your local church or school website and so on these links will clearly show google your business is an important part of the local community since there is a strong correlation between your google listing ranking on google maps and the website it links to the more local links you will get pointing to your website the more relevant your listing will become therefore the higher it will rank the quickest way to get local links is to engage with your local community and ask website owners at every opportunity if they'd be willing to add a link on their website that points to yours this will make a huge difference to your listing visibility on google maps as it stands at number eight and 18 in the local ranking factor report based on my experience i feel confident these key recommendations are the fastest route to rank number one on google maps i also believe that most of your competitors will not take the time or be willing to do the work making your life even easier to reach the top spot on google maps the last thing i'd recommend is to check your results regularly to see if your efforts are paying off gmb everywhere has just launched a brand new functionality called teleport which simulates a search from a nearby location all you need to do is bring up your listing on google maps click on the teleport option type the keyword you want to check ranking for then click on the location of the map where you want to check if your listing ranks then click on teleport me there it will show where your listing ranks on the maps when someone searches for this keyword at that precise spot and who is ranking above you alternatively you can use more sophisticated tools such as write local which will measure your progress over time and how far your business listing reaches on google maps if you're interested in finding out more information about bright local and other tools i suggest you watch the video coming up next please don't forget to like the video and until next time happy marketing [Music] you

Channel: Ranking Academy

Views: 347,623

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Id: vQD4YAgc7PE

Length: 11min 30sec (690 seconds)

Published: Tue Apr 12 2022