Google Consent Mode for Google Analytics and Google Ads Tag

what is Google content mode what it does how you can implement it for Google analytics and Google ads tag and how it relates to gdpr and other content laws first of all constant mode it's a simple feature that allows us website owners to send some information to Google informing Google about a user consent so we have two values granted or denied when consent is denied Google will not set up cookies on that browser and will not use existing cookies except for fraud prevention if consent is allowed Google will set up cookies and use them to track all sorts of data about that particular user now if you use pixel your site to manage your tags and constant magic to manage users consent it's a very uh simple thing to configure Google constant mode simply go to pixel not pixel just a constant Magic so this is pixel your site Google analytics is installed here and Google as tag is installed here but you need to go to pixel years to constant Magic open settings and turn off these options use Google analysis content mode and use Google ads constant mode if you do this instead of blocking those two tags when consent is not given we will send events but with constant mode denied and I will show you exactly how it works and it's a very very simple thing let me open tag assistant visit no site here this is my testing domain that doesn't really exist don't go there end as you can see I have a constant message it informs me about tracking I have options I can do a lot of stuff but for now I will not yet Grant my permission so in this case constant mode is turned on for Google analytics and Google ads I will see some events here and I do but consent will be denied so Google knows that I didn't express my consent yet now I'm a good guy I don't mind being tracked so I say allow and now consent will be updated to granted granted so now Google Tracks more data about me and everything works great the question is should you use such a feature I don't have a definitive answer because I see the advantages here Google will still get some data even if there is no consent which is fine however under gdpr we as business owners have obligations we need to inform users before tracking them in this case when constant mode is used what we do is we track them we send the data to a third party which is Google and we rely on that third party to respect privacy options for a particular visit so do we fulfill our obligations here actually I don't know and because I don't know I decided to maintain the default um set up to not use constant mode if you want you can enabled constant mode enable constant mode inside constant magic plugin my view I I really don't know really don't I like the idea of being able to track some data while respecting the user privacy but I'm not so sure that if you are very strict with gdpr demands such an approach is viable maybe it is I'm not an expert and I'm not here to give you legal advice I'm just showing you some possibilities and the option is yours so you can configure now constant magic to use Google constant mode instead of blocking the tag completely so Google analytics is definitely an interesting feature and I am glad it now PC your site and constant magic have the ability to implement it and it's not a very complicated stuff to implement it you can decide to use it just for one of these attacks for Google analytics or just for Google ads because as you saw the options are separate and you can enable just one of the two it's your goal so what I'm going to do for some of my websites I will keep blocking uh the tags if there is no consent and for some of my websites I will use uh constant mode don't ask me why I just want to see how things work for a while now if you like this video or even if you didn't like it share subscribe thumbs up it will really really help me to fulfill my secret dream of becoming a YouTube celebrity that's what I want to do instead of developing WordPress plugins I want to be a YouTube celebrity I know I don't make the right type of videos but hey with your help maybe I will make it thank you

Channel: PixelYourSite

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Id: 70oV41V7IIU

Length: 6min 34sec (394 seconds)

Published: Thu Nov 17 2022