If you don't do everything in this iOS 14 course,
things are not going to track properly. And you're going to be at a disadvantage over competitors
who have this set up. Thankfully everything in here is step by step easy to follow. Leave a
comment, if you get lost make it easier for you, I created a checklist document which you can
find in the description. So what did this iOS 14 update from Apple? And why is it so important
for Facebook ads, when people do their update, Apple is going to ask them the next time
they open Facebook, if they want to allow Facebook to track their activities across other
websites. And they'll have two options either ask app not to track or allow and I think a lot of
people are going to ask it not to track bill on desktop, people who allow it to track are still
going to be able to see those retargeting ads. So those audiences are just going to be a little
bit smaller, because they're not going to include people who opted out of being tracked. But they're
still really profitable. And really important, especially on the video side. If you're sending
people from Facebook to your website to watch different videos, you may want to actually test
out hosting that video in full in your Facebook ads. And then you can add that people who really
engage with it liked it commented on it or watched a lot of it into a retargeting audience who's
going to be a lot more interested in buying technically someone giving you their email
and becoming a customer gives you some level of permission to email them in the future. But I
actually recommend on the checkout, having people check a box to opt in to receive future deals,
future emails, future promos. That way they're going to be more engaged and more excited about
actually receiving those offers sending emails can be insanely profitable. And we want to rely
on Facebook less than less to reach our existing customers and clients. It's especially important
now to create ads that are engaging and very shareable, which leads to a lot more shares,
likes and comments. And you can go through and invite all of those people to like the page, that
way they'll continue to see your different posts, you can build that relationship with them. And you
can add them to a retargeting audience of people who have engaged with the page or liked the page,
I've actually turned off all my automations my automations adjust. So based on the performance of
the day, it will scale it up or posit, I'm doing that a lot more manually, and actually comparing
it with the sales data from the website itself. So that I can kind of know hey, okay, sales
are doing pretty well, Today, I am going to turn all the ads up a little bit, or, hey, I'm
getting full doubt on this one ad set, I'm really going to crank the budget of that one. I'm also
looking at a lot of historical data. So if I see a campaign has been running for five months, and
it's done really well, for the entire five months, I am going to be less likely to pause that or
turn it down. If I'm not getting the proper data to know how well it's doing. Because I know
it has been a strong performer in the past, and especially comparing it to the overall
website sales. If sales are good for the day, I'm gonna leave it the same or even turn up
the spend of the ones that historically have done really well. If you still want really good
data of how many people from Facebook are actually making it through the checkout process, what you
can do is actually create a separate checkout on your website that only people from Facebook are
being sent to. So then you can actually look at the different pageviews on like Google Analytics,
and actually know Okay, the people who clicked on that, this is how many actually landed on this
page. Because it's only people from Facebook, if you're sending people from Facebook to the
general website, and then tracking pageviews that will include a lot of people googling your
business or coming from organic social media, the first big changes to attribution window,
you'll no longer be able to do 28 day clicked, or 28 day view now is now going down to seven
days. So you won't actually be able to track for longer than one week. So someone clicks on an
ad buys it 10 days later is not going to show up under your ad account. Now obviously you still
made the sale and that money will still end up in your bank account. So the default now is seven
day click and one day view. So if someone clicks on your ad, for the next week, it's going to
track if they make a purchase and give it credit. Or if they just saw your ad for the next one day.
If they later on go to the website and make a purchase it will give that ad credit. This isn't
only for people who opted out of tracking this is actually going to be for your whole ad account.
It's only going to track for the seven days, you'll definitely want to use Google Analytics
quite a bit going forward because it has such good data on how many people are visiting each
page, how long they're spending on each page. And you can actually compare and contrast
the data you're getting through Facebook with the data you're seeing in Google Analytics.
If you do need to set up Google Analytics, I have a tutorial on setting that up. with iOS 14, you're
now limited to eight different events that you can track per domain. So events are things like view
content page view, add to cart purchase lead, things like that. So you actually want to make a
list of the eight ones that you'd really like to track going forward. I haven't found this super
restrictive. But it is important to think about this in advance. I believe that people who will
be hit the hardest by this are people who are running Facebook ads to apps and want to track
the different behaviors on the app, because you can use deep linking to track like purchases, or
different behaviors on the app itself. However, to my knowledge, you're not able to actually
track the deep linking. For people who opt out, I've heard a number of ads manager say it's more
important than ever under iOS 14 to actually verify your business with Facebook, it's important
to do in general. So if you've already verified you can skip to this timecode up there. Otherwise,
keep watching, I'll show you step by step how to set that up. So you will just go to business
info and do want to set your primary page. Click Save, and then also fill out the business
details. And then business verification status, we can go to View Details, you could
set up two factor authentication, this is usually recommended for security. And
for some people, it'll be blue other people it will be grayed out. So I want to show you
how to fix that. So sometimes it can be grayed out because you haven't
filled out your profile enough. Once you fill all this out, it should be blue. If
it's still showing gray, you want to go to apps and just create a new app ID to manage
business integrations. You will only do this if your verify business is still grayed out
and I'm not actually fully setting up the app. I'm just clicking Next on the first couple
of prompts which will put an app into our business settings, which should make that error
go away. That's what you do. And you can see now we can start the verification. So
you'll fill out all of your details. And then you'll have it I think the easiest is to
text your phone and then enter in the info. Has Apple killed off Facebook ad retargeting, be sure
to stick around into the end, I actually figured out a secret strategy to retarget people who've
opted out of being tracked. Before we jump into that though, it's important that you understand
what exactly is happening with retargeting with iOS 14. So here's how things used to work for
every single user, you'd place a thing called a facebook pixel on your website. And this would
allow you to both track and optimize for all sorts of behaviors. So this could be visiting specific
pages, spending a lot of time on the website, adding something to the cart, initiating Checkout,
all of that. So what you could do is take all that data, and then make custom audiences to show
ads to so you could show as just two people who added something to their cart, or visited
a specific page, you could also create look alike audiences. So find people who are very, very
similar to those that took those specific actions, the pixel was also fairly accurate, attracting
those different behaviors and optimizing for them. So if you had people click on an ad, and then
make a purchase, it would get better and better at finding other similar people who would also make a
purchase. So on Apple iOS devices, people can now opt out of being tracked. And this is coming to
Android devices as well and may impact like 80% of the platform, which is insane. So how does opting
out impact retargeting? Well, for people who have opted out, you still put that pixel on your
website, and it still gathers that initial data and can optimize your campaign because it is still
tracking like purchases and things like that. It's not nearly as accurate as it used to be. And
I've noticed it can have trouble optimizing, but it is gathering that data. But it can't pass it
back to Facebook. So you cannot make any custom audiences based off that they won't be included
in any audiences that are related to that pixel, including audiences of people who visited a
specific page as well as look alike audiences and anything website related part of the reason
this is such a big deal is people very rarely buy it the first time they see an ad, they'll
likely click on the ad and then a few days will go by, maybe they'll go back added to the cart.
It's usually a sale cycle that's like two days to 30 days or sometimes even longer. So someone
could click on your ad almost finished Checkout, but because they've opted out of tracking,
they're not going to get added to any retargeting audiences and they likely won't see your ad again.
That is unless you're using my secret strategy for retargeting people who've opted out. Let's jump
into that now. And then I'll cover every useful retargeting audience You should be using an iOS
14. So we're gonna show them a series of three videos. And for the first video, we're only
going to show this video to people who are on the Facebook page, it's a custom audience have clicked
a call to action button. So we're really trying to keep each call to action as a valuable website
visit. Therefore, you know that each website click is going to go into this audience. But this
is really a part of the Facebook behavior. So you can actually use this to retarget people who have
opted out. And we're going to exclude our website visitors because I have a separate retargeting
campaign specifically for website visitors and add to cart and for people who actually we can track.
So the only people in this audience are people who click the link to the website, and then are not
being tracked as a website visitor. So you can do a series like this on general website sales or
brand. Or you can do this for specific different products where you kind of lead people down
a line based off a specific product that they keep watching the videos. So the only people who
will receive the second video are people who watch half of the first video. So the first video only
had people who weren't being tracked as website visitors, but did click a link. And then people
who watched more than half of that will get shown the second video. And then I am excluding people
who have watched any of the third video because people who watch the third video will
have seen half of the second video, so we want to actually move them along in
line. So you can do this with as many videos as you want. And as many products as you want.
Yeah, just people who watch half of video two. And it's important for the first two to
be videos because then you can do 15% video views with this one can be photos and things
like that. And it can be multiple ads. So this is just for one product. But you could easily
build this out or you have the sequence going for like five products, six different products
bust every objection feature new testimonials, only for people who clicked a link, work tract
and continue to watch videos on that subject. There is actually a kind of complex way to only
show ads to people who opted out of tracking and click the link and then show an additional
ad to people who clicked a link again. And the way that set up. Basically, what you do is show
ads to people who clicked a link two days ago, and exclude people who clicked the link one day
ago. So they click on a link, one day goes by, then they're shown this video ad and you exclude
people who did the website visits. And the reason you want to set it up like that is then in the
next one, what you can do is only show the ads to people who clicked one day ago. So they would
have had to have clicked again. So they had to seen the video, and then clicked in the last day.
So they saw the video that we showed to people who had clicked two days ago. And then they clicked
again. And they're going to receive this special offer or video or photo or things like that. And
then we're going to exclude people in the two to 30 day window just so it's not complex with them
like bouncing back and forth between the different videos and things like that. So if someone's seen
this one, you know, they've opted out of tracking, watched video one even just a couple seconds,
but then done a second click showing additional interest. So briefly, let's look at exactly
what retargeting is allowed and what is not. So anything here this is for targeting new people,
you can do all this detailed targeting location, age, things like that. It's when we get into
the custom audiences where we have issues. So you're going to run into issues if you're
trying to retarget people who are visiting the website or doing specific behavior on the app or
offline activity that is tracking because this is off of the Facebook platform. So you can't
actually retarget people who let's say, took a specific action on your website, you can
do like a customer list or an email list where you can actually manually update that because it's
your data and you're just connecting that person to the profile. There's actually some email
platforms and e commerce platforms where it's integrated with Facebook and able to pass that
data between the two. This was achieved more or less the same thing as you uploading your
customer list and your email list of the platform consistently. If you can include
a conversion value in your customer list. This will really help you for creating
audiences and building out look alikes, Facebook sources so you can use all of these which
is really amazing. The ones I use most commonly is video, Instagram account and Facebook page.
So you can still retarget people who watch specific videos either ones you posted
organically on your page or videos you ran as an ad, I usually want people to watch at least
25 to 30 seconds. So if it's a shorter video, I'll usually do 95%. If it's a longer
one, I'll do like 50 or occasionally 25. So you can create that audience. And if the
videos on a specific topic or about a specific product, you can kind of retarget people with
other things related to that product. I found the leads on Facebook to be low quality, but
you can retarget people from the lead forms, I do think the shopping experience is going to
move more and more on the Facebook platforms where people aren't going to need to leave and can
actually check out on Facebook. And that'll be a big way that they work around this tracking issue.
With Instagram, you can still retarget people who engaged with any posts engaged within the ad
visited the account. So that's still a really valuable retargeting audience. And as we were
using before, I love the Facebook specifically has people who clicked a call to action because
if you make all your call to actions, the website, that means this person is very, very valuable.
Let's jump right into verifying your domain, what you have to do with iOS 14, just start by going to
business.facebook.com and make sure you have the right business manager. If you're just regularly
on Facebook, you can go to as your business manager to get to the same point. So we're
going to click the little gear in the corner. Now you will have to have set it up with business
manager. So if you haven't, I'll have a card pop up on how to do that, we're going to go down
to brand safety and then domains. So then you have the option to add a domain, you don't need
www.or anything like that. I actually purchased this domain just for this tutorial. So we'll click
Add. Whenever possible, you want your own domain, so Jacob le comm rather than Jacob le.my
shopify.com. This builds trust with customers, but Facebook also liked it significantly more. Now
we're given a couple of options. Now I definitely prefer updating the DNS txt on every platform, but
especially on Shopify, I know it sounds complex, but I'll explain it in a second. But I am going
to provide exact instructions for using it in the meta tag with Meta Tag, you're adding code
to your site and on Shopify, you're adding that code to your theme, which could create issues
when you switch themes later on. To do DNS, there's three steps you need to take, you need
to log into whoever you bought your domain with, find DNS records, and then paste whatever we
copy from this clipboard. So let me copy this to the clipboard. I'm going to save it just in
text edit to make it easier to access later. And for Shopify, if I bought it through Shopify,
I can just go to online store, then to domains. And since I bought this one through Shopify, I
can simply click on it. And here's DNS settings. And one more under there, we're going to
add a TXT record. Just leave this at at and then I'm going to paste what I just
copied and click Confirm. And that's all set. You may be using a separate service like
GoDaddy or namecheap. In this example, I have this domain for name cheap, I can
just go to manage. And right away I see DNS and I'm looking to add a record so I can click add
new record. Again go to txt for if it says host just to add, we'd paste whatever we copied. And
if this TTL you can just leave that as it is. final example is WP x if
you go under manage service right there, you'll see edit DNS,
that's what we're looking for. We can choose our domain, then add a new
record. Make sure it's a txt. Again, do at paste and just leave this blank. Be sure you save
the record as well. Going back to Facebook if you were able to follow along it can take up to
72 hours for to recognize it I have found sometimes it takes 24 you can try verifying the
domain. Okay, that happened pretty quick for me. Did you know liking the video helps it reach
other people. So if this was helpful to you, I'd really love for you to give it a little tap.
If you weren't able to do it in my preferred method of DNS, I want to show you how to do it
as a meta tag on Shopify and WordPress. Let me start with Shopify. We're going to copy this bit
of text. Then we're going to go to our clipboard. I'm just going to paste that so I can access it
later. Now on Shopify We'll go to online store. And then under the theme, we're
actually going to add it to the theme. So you want to think about this, if you switch
themes, make sure it's still in the code of the new one, go to Edit code, and then
you go to theme dot liquid. Now we need to paste this just somewhere in the head section
I'll usually do right before the end. At the start, make sure you save it. Now you can go back
to business manager and make sure you verify the domain for WordPress, I still recommend DNS. But
if that's not working or confusing, you can go to add a meta tag, and then just copy this meta tag
to your clipboard. We're going to save it here as well to make it easier to access later. Then
I'm going to go into the WordPress dashboard. And go to Plugins go to add new, and
the one I like is called head footer. And post injections. If you just do head footer,
it should come up head footer and post injections, you can do Install Now and then
activate I already have it in mind. And once it's installed if you go to
settings, and then header and footer. Now you can add this to your head section.
Now you can actually see it says just to put it on the home page, not every single page of
the website. So we're actually going to go to only on the homepage, and you can just paste
it right in there. And make sure you save it. It can take up to 72 hours for it to
take effect. Let's see if it worked. Okay, it did verify it pretty quickly. Did you
know liking the video helps it reach other people. So if this was helpful to you, I'd really love
for you to give it a little tap. Let's jump right into aggregated events measurement with iOS
14, you must do this in order for things to track properly. If you don't set it up correctly, you
could have 100 purchases come in and have it show zero purchases. In order to complete this
tutorial, you do need to have installed a pixel and have set up events. If you haven't done
this in the pinned comment, I'll have the exact tutorials for how to do that, then come right back
here and start by going to business.facebook.com make sure you have the right business manager,
go to all tools, and then events manager. So we're going to go down to aggregated
event measurement right here. And then we'll do configure web events. So we'll do manage events. Unfortunately, it
can take up to 72 hours for these changes to take effect. And it can pause your campaigns
that are using these events with your pixel. That's unfortunate, but try to plan accordingly.
We're going to add the events and you can see that we can have up to eight, although if you're doing
purchases, and you turn on value optimization, which I highly recommend, that will use up
four of your slot. So keep that in mind. So we'll add events and choose the correct pixel.
And it's ideal if you've actually received that event in the last 28 days. So you may want to
actually go to the website yourself and become a lead or make a purchase that makes it easier. But
you can still select things that have not occurred in the last 28 days. So I'm going to do purchase.
Now normally, if you're generating sales, if you meet these criteria, which is you've generated
30 optimize purchases and have two different values of people spending different amounts of
money, I highly recommend that you turn on this value optimization turning this on will mean that
Facebook can see who's making bigger purchases. And it could get better at targeting say hey,
these people we showed it to made huge purchases, let's find more people just like that. This next
part is crucially important because you have to set the exact priority. And Facebook is only
going to track your very top priority. So before it would track things like this, where if someone
viewed content added to cart to the purchase, they show up on all of them. Well now it would only
show up on your top priority. So if we made the huge mistake of putting view content at the top,
we would show probably zero for everything else, because you're saying this is my top priority.
Only show results for this. And since it's the top priority, they won't show up under any of these
other things. Whereas if purchase is at the top, and view content is at the very bottom. Now if
people only view content, it'll track for that. But if they submit application, it'll track for
that all the way up. So you're actually tracking for purchases. I obviously always do purchase then
I'll do either add to cart or initiate checkout. And then if you're doing lead capture that's
important as well. You content is definitely good to have in there. And the other one will just
depend a little bit on you know what you're trying to optimize for and what's important for your
business, just make sure you're not using up all the slots. Once I turn on value optimizations,
when I'm running ads, these will all be filled. Now click on review. And you want to do yes,
I confirm these changes, and then click Apply. Here's the bonus tip, if you want
things to track better in your ads, start building URL parameters, it can be as simple
as just having the campaign source as Facebook, I'm actually working on a thing where you can see
the results of every single ad and ad set. But that's a little more complex. Right now you
just do campaigns on Facebook, click Apply. I found this to be a little bit more accurate
than the pixel right now and a useful data point. So when you go into let's say, Google Analytics,
you'll actually be able to see what purchases it's attributing to ads from Facebook. We are now
going to set up conversion API. This really helps with sending data from your website to Facebook
and helps with tracking especially with iOS 14. So we're going to cover Shopify and then jump
right into WordPress, jump to this time code. If you're setting up on WordPress, this gives it
the option to gather additional data using the server so it doesn't replace browser events,
but add in additional server side events. Okay, so we're in Shopify, and you'll want to
make sure you have the Facebook sales channel, if you don't have it already, you can
find it and just add it right there. And we'll go into setting it up. If you've
already set it up, I'll show you how to do it on the app itself. So you're going to go to create
free and paid ads on Facebook continues setup and just select the right ad account, the right
business manager ad account, the correct Facebook page. And under data sharing. This is where we'll
select maximum, which uses the conversions API, then we'll also want to select the pixel
for that website. Make sure that's correct. Finally, we can just do our target country. And
that will let us finish setup and conversions API is good to go. If you already have the
app, you can go to settings, data sharing. And then here's where you select maximum and
make sure that you have the right pixel selected. So you can get there a number of ways usually
I'll just click the first one that's connected with the business manager. And then I'll just
click all tools, go to business settings. Choose the right business account. All right, and then scroll down to data sources
and pixels. Make sure you select the right one, then we're going to go to open an events
manager that's where we'll set up the conversion API. If you don't have your WordPress dashboard
open, you'll want to do that in the background because we're about to go over to WordPress. Okay,
so select the pixel. Then you'll go to settings and scroll down here we have conversions API.
So for this one, we're going to choose a partner integration. And we'll choose WordPress if you're
using WordPress and WooCommerce, I'd suggest going to the WooCommerce integrations since that's
where most of your shopping is going to be. So it'll guide you through the steps we're about to
go through those together. So I'll just show you on the platform itself what we need to do so yeah,
you go to your plugins and then go to add new and then search for Facebook for WordPress. And it should be the very first one
that comes up then click install now. It takes a second then click
activate. Now we're going to go into the settings so I'll just scroll
down and go to the settings right here. And we're going to do get started to connect the
pixel and we'll continue click Continue again. And then you want to make sure you select the
right business manager add an account and pixel. So let's do she could barely
set the right ad account. Then we can select the pixel we want to set it
up for click Continue. And we want to have on automatic advance matching and I generally
will turn on all of these Then click Continue. And yeah, you want to make sure that
both of those are on click Next. If there's any other steps, click
next mine says that I'm all set. So click Done. So for me, it continued to say
it's pending. But if we go back to Facebook, it may take a couple minutes. But under connected
partners, it should say active once it's all set up and ready to go. Next up, we'll set it up for
WooCommerce. Now from the homepage, you can do ads or business manager or anything in that business
suite. And if you have WooCommerce on WordPress, I recommend setting it up for WooCommerce. So I'm
going to go here, go to business settings. Okay, so make sure you have the right account
selected, then you'll go to data sources, and then pixels, you'll select the
pixel then to open an events manager. Alright, so make sure you have the
right pixel and then go to Settings. And we'll scroll down to conversions API, and
then do choose a partner, then we're gonna do WooCommerce. And they'll walk you through the
steps I'm going to go through it with you in a second. So make sure you have WordPress pulled
up, now you'll go to plugins and then add new then you'll search Facebook for WooCommerce
it should be the first one that pops up. Alright, so that one now do Install Now. It may take a second then you activate. It
took a second but now I can just scroll down and look at Facebook for
WooCommerce. And do Configure. Now under connection, well this,
click this here and do get started. So make sure it's the right profile if you need
a different one logged into another account. Now we'll do open your shop and you
will want Facebook ads Facebook shop and Instagram shopping. So do get started.
you'll select the right business manager and do continue and the right
Facebook page and do continue. And I do recommend connecting Instagram as well.
Then you'll want to select the catalog also, it's going to be passing this information. And
you can select which pixel you want to go with it. So do continue. And just confirm that is the
right commerce account and do continue again. So you want to just double check, you have the
right business manager, the right Facebook page, the right Instagram profile, the right catalog, and the right commerce account and pixel. You
do want automatic advanced matching. And I like having all of these turned on anything I can do
to match things up and get good data, the better. do continue. And you'll want all of these on
as well. Then you'll choose the website domain, then you will need to submit it for review.
And then once it goes through that process, you should be all set and convergence API
should be fully connected. So I'm going back to Facebook, it does talk through
the steps that we just went through. You want to wait until it's approved, maybe
give it some time and then click Verify to see that it's active. Once it's verified, you
have the option to set up events. I kind of like doing that separately and I have a ton of
tutorials on effectively setting up events even with iOS 14. Next step is setting up conversion
API for Click Funnels. So you can go over to the left side either ads or business manager, anything
that gets you to your business stuff facebook.com. I'm just gonna select business settings.
Now I'm going to go to data sources and pixels. And with the right pixel selected,
we'll go to open an events manager So we'll go to settings and then scroll down until
you reach conversion API, we're actually going to do generate access token and we will copy it to
clipboard. I sometimes like to save it in like a text edit, just in case I copy anything else.
Okay, so let's jump over to clickfunnels. jumping over to clickfunnels you will go to account
settings, you will need your own domain going forward this is going to be pretty essential for
doing Facebook ads. So if you have one already, you can add it or you can register a brand
new domain so you will need that set up. Okay, so now in Click Funnels, you'll get to account
settings, and you'll scroll down to integrations. Then you'll do add new integration and then scroll
down to Facebook. You can just give it a nickname. And this is optional, you can just do connect
integration and you'll need to log in as yourself. Allow it to manage ads because
you've now linked it That's awesome. So took a second to load now we'll go to our
domain and we'll select the domain and click Edit. And then we'll scroll down
to Facebook conversion pixel. Then we'll click Add integrations we just
created Facebook, we can select the right pixel and then you'll punch in that token that we just
copied over and click Save. I recently looked at a million dollars in Facebook ads data to learn
if the learning phase actually matters. What I saw surprise me and really changed the way I run
Facebook ads, watch the video right over there.
