- What's going on, PixlHackers? Christian Lovrecich from PixlFeed here. In this video, we're going to talk about how to set up UTM parameters for your Facebook ads campaigns. But before we get started, make sure to smash that like button, subscribe to the channel, and let's dive right in. So you have finally started
to run Facebook ads, or you have finally started to scale your Facebook ad campaigns. Now, what you're seeing on your dashboard inside of your Facebook ads, doesn't match the sales
that you have in your store. We all seen that happen multiple times because Facebook is not 100% accurate when it comes to tracking all of the sales and all of the conversions on their end. Or, let's say, you're starting
to scale your accounts using multiple advertising platforms like Google Analytics or
Pinterest, Snapchat, TikTok, and you don't know where
the sales are coming from. Sometimes you get, what
we call, organic lift. So you want it to be able
to measure all that stuff inside your Google Analytics. And in order to do that, you gotta set up these things,
that are called, UTM tags. So what are UTM tags? A UTM code is a snippet of a simple code that you can add at the end of a URL. I'm sure you guys have seen it. When you go to URL, you go to "share a URL"
and it's like super long. There's a question mark, and it's super long after that. That's what we call a
UTM tag or a UTM URL. UTM stands for "Urchin Traffic Monitor". And I don't care where
the name comes from, so I'm gonna move on. But it's basically what we
use to track your campaigns, so we know exactly
where it is coming from. So I'm gonna show you how
to set it up properly, how you can see it all in Analytics, and how you can even see it
inside your Shopify stores. All right? So, let's do this. So I have a dummy campaign
here on my test account, and I'm going to go to the ad level. So we get to the ad level and
let's say you create your ad, you set everything up,
your ad's ready to go, like you can see in here. But when you scroll all the way down, you're going to see here where it says "Build a URL Parameter," okay? If you already have your URL parameter, you're tagged, ready to go, you will just go ahead and paste it here if it's ready to go. If you need to build it,
like most of you here, you will click "Build a URL Parameter". Now, it brings up this window and it's asking you to fill out
the fields in the form below to add the parameters to your website URL. To automatically get
information from your campaign, ad set or ad, okay? So I'm gonna show you how I set it up. So the options are "Campaign Source", "Campaign Medium", "Campaign
Name", "Campaign Content". Okay, this is how we break
down each step of the campaign. You know how you have your campaign, your ad set and your ad? This is how we identify 'em. And we can even create
custom parameters here. So the way that I like to do
it, is I will name the source. So in this case, our source is "Facebook". So I will just name it "Facebook", right? Campaign medium, right? I like to do "campaign name" because I want my campaign
name in that order. So I have Facebook, then
I have my campaign name. Then I know it says "campaign name" here. It's gonna confuse some of you but I'm gonna show you
why I do it this way. So here, I'm gonna do "ad set name". So now I have my ad set name. So again, source, "Facebook", what's next after that? My campaign name, my ad set
name and what I want here? I want my ad name, right? And then here's what I wanna know next. I wanna know which of my
placements are converting best. So I will add a parameter here and I will call it "Ad Placement". And I will go here. And I will just click "placement". That way I know if right-hand side column is performing better than the newsfeed, or whatever placement is working best. I want to know which
placement working best. Now, this is the way I personally do it. That doesn't mean that you
have to do it this way. You can actually go in here and you can name this however you want, whatever it's easier for you. I know people who just use numbers because they run so many ad
sets and so many campaigns that they just use
basically serial numbers to identify everything. If you didn't wanna do ad placement, you can do something else. You can add another one here. I mean, you can make
it as long as you want or you can just replace it. So you can get rid of that, add parameter, and then, you can choose
"ad set id", "campaign id", "campaign name", again if you want that, but I don't know why you would do that. So basically I'm tryna tell you that you can do anything
you want here, okay? That's an optional and you can add more than a few if you need to. Now, when you set this up, what you have here is the actual UTM tag. So if you read it, now when you look at other
people's ads in the browser, or when you share a link, you can tell what's going
on by reading the tags. So it's pretty self-explanatory. UTM source, meaning what's
our source, "Facebook". UTM medium, meaning what's our medium, it's gonna be our campaign name. So the campaign name is gonna show here, then UTM campaign, we want
the ad set name to show here, so it's gonna show the ad set name. And then the content is
gonna show the ad name. So you do that. You will click "apply". And then it's gonna add the link here. And then if you wanna
move faster in the future, when you're duplicating
and stuff like that, you can just copy this
and you can just paste it into the new campaign, all right? So now that we have our tag,
how do we view our results? How do we know where
everything's coming from? Well, you have to have a Google
Analytics account set up. So we will go to Google Analytics. You go to "Acquisition",
you go to "Campaigns", you go to "All Campaigns". And now it's gonna show
you all of your campaigns based on the tags that you assign. So now you know which
campaign is bringing you the most sales and you can
have a better accurate viewing of what your sales are actually are. Now, if you're running email from Klaviyo, or you're running traffic
from other platforms, if you haven't properly
tagged with UTM tags, you're going to see that, as you can see here, "Abandoned Cart: Email 2",
"Abandoned Cart: Email 1". So now you have a better picture of what your sales are coming from. Remember how we tagged
where the placements? So we can see the placements. We will click "medium" here. And now I have my placements. Where are they converting the most? So in this case is the mobile feed, in this case is the right-hand column. So you guys get the idea. Not only can you see all
of this stuff in Analytics but you can also see it
inside your Shopify store. So if you go to your Shopify store, and I have one store pulled up here, you go to your "orders", and you go to whatever
order number you want, and you scroll down right here, you're gonna see this little window that says "conversion summary". And you can click here and
hit "conversion details". It's gonna tell you the amount of sessions this person has done, how many days to conversion, and they're telling you
where they're coming from because now we have UTM tags. You guys see what it says "via UTM"? Boom, now I have my UTM. It gives me the campaign name, the source, the medium, and the contents. So now you have a better accurate picture of where all your sales are coming from. So you can put reports together and you can properly scale
all of your accounts, all of your platforms at the same time and know where all your
sales are coming from. Guys, if you liked that video, make sure to check out the links in the description below,
help support the channel. And if you wanna keep
learning about Facebook ads, digital marketing, Shopify, e-commerce, anything marketing
related, make sure to check out one of the boxes of right above me. And I will see you guys in the next video.
