- What's going on, PixlHackers? Christian Lovrecich from PixlFeed here. In this video, we're gonna
go over how to set up Facebook's pixel conversions
events for iOS 14. But before we get started, make sure to smash that like button, subscribe to the channel,
and let's dive right in. All right, so Facebook has
been rolling out updates in order to prepare for the iOS 14 update that's coming anywhere
from January to March. If you're watching this
before it has come out, we have to make sure we do this, as I explained in a previous video, because we're switching to
seven day conversion windows. And we're only gonna be able to track eight conversion pixel events. If you're watching this and
you're new to Facebook Ads, you have to make sure you
set your pixel the proper way in order to be able to
track all the events into your account, and give Facebook that
right data that it needs in order to optimize and get
you the results that you want. So, how do we do that? Well, the first thing
that we're gonna do is, we're inside your account, ads manager. So I have an account pulled up right here. And then we're gonna go
to the menu right here, under business tools. And we're gonna open up events manager. That's gonna open up a new tab over here. And what this is going to do is, it's going to pull up the pixel
for your account, all right? So when you go in here, you're
gonna see all your events, everything is set up. If you have CAPI set up
on your Shopify store, it's gonna give you a prompt here, letting you know how
the matching quality is. So, the first thing you're gonna do is make sure you go to
your settings, scroll down, make sure advanced matching is on, and make sure all of these are on. This is our new client so
I'm gonna have to yell at him because I told him to turn
these on, and they haven't. But anyway, you gotta
have all of these on. It's very, very important
that you do that. Next, we're gonna go back to overview, and you're going to see a
little new tab right here. If you haven't seen it, it says aggregated event measurement new. You're going to click on that, and you're gonna see this prompt here. It says, "These are events processed "through the aggregated
event measurement protocol "which allows for the
measurement of web events "from people on iOS 14 devices." So you're gonna click
the big blue button here that says configure web events. That's going to take you
to your actual domain, so you can set it up, and start tracking all the proper events, in the proper sequence, okay, From most important to less important. Now, since I have a bunch
of accounts and clients, and all that, I'm going to see
a list of a bunch of domains. You get to make sure
your domain is verified. Okay? And when it's verified, it will tell you, will show the events right here. This is the number of events. So this one has two, and this was owned by another business. But it is verified. So I can go in here. Yours should be verified first, And you do that under
business settings, right? So in order to do that, you go in here. I'm gonna show you guys real
quick, where are you do it. So you will go to business settings, you've verified your domain. You're going to go to a
brand safety, domains. That's gonna load. And you're going to add your domain here, follow the instructions. And that's how you verify your domain, if you haven't verified it. So we go back here after
it's been verified, and you're going to click right here. And it shows you the events
that are set up already. So we need to edit those events. And just like that way,
the magic of editing, I logged into another one of my accounts, to make it easier to follow. So this one has the one
event which is purchased. That's my highest priority. So we're going to go in here. We're going to click edit events. And it's going to tell you, it may take up to 48
hours to see your results in ads and ads spend measurements. Once Apple begins enforcing its app tracking transparency framework on iOS 14 devices, changes to event configurations will cause any impact that ad sets and ads to be paused for 72 hours
to allow the changes to take effect. Some configuration changes
could cause ads and ad sets to no longer run. What does this mean? Make sure that you're ready for it. Anything that you're
running might stop running. So get ready to launch
new campaigns, all right? So keep an eye on all your
campaigns and ad sets. So you're going to click on edit. Then this right here is
going to come up, all right. If it's a brand new store, like
this one, it's going to be, this was not running ads right now. It's not a new store, but if you're running ads,
and you have plenty of data you're going to turn
value optimization on. And that's only available
when you're getting a hundred or more purchases
in the last seven days. So you gotta beginning at least a hundred purchases a
week to turn this on. And it's gonna optimize for value, okay? I talked about this in the
release notes for the video. Okay. So obviously this is an
e-com store, for example. So my highest priority is
going to be purchase, right? So purchase is number one. So now we're going to think,
okay, what comes next? So we go to add event, and then we're going to choose our pixel, and we're going to choose our next event. So, which was the next one down? That's going to be add
payment info, and so on. So what's after that? Pixel, choose your pixel. What's before that? So initiate checkout, right? Don't get confused. Don't do add to cart here. It's initiate checkout, it's e-com. And then you work your way down. So add to cart, and then
I've got another event, and I'm going in here. And then we're going to go,
let's see, we got add to cart. Before, add to cart, we want view content, in this particular example, because that's the order that
I want in order of importance. Then I'm going to go in here, keep going. So what's, before we contact? You show is page views, but
you don't have page views. So I'm going to choose leads. because a lead is very important to me. Why is that? Because a lead builds up my email list. I tell you guys all the time the money's on the list,
so I'm gonna choose lead. And then before that I have eight. So one, two, three,
four, five, six, seven. So this is seven, right? One, two, three, four,
five, six, seven, yeah. So I'm going to do this. I'm going to do research. So I have seven. So for standard e-com
you're going to have seven. This is how it was set up
my standard e-com right? The cool thing is that we
have an extra one, right? So we can set up, if you have
any custom conversions set up, you can choose your custom
conversion from here. So if you don't know what
a custom conversion is, just search my channel, there's a there's a video where I explain what custom conversions are. So it gives you their opening here. Now let's say you're
running lead generation. Then your ultimate goal up
top, it's going to be lead, because that's your ultimate. That's your ultimate goal, right? So it will be lead, and then search, or page views, or view
content, on whatever. So keep that in mind. Remember the top option
that you choose right here. It's going to be your ultimate goal, and when you essentially want Facebook to optimize for, because Facebook is going to optimize for the most important one. So it's gonna count the purchase before add payment info,
and initiate checkout. So if a person completes all of these, starting with view content,
add to cart, initiate checkout, Facebook is only going
to register purchase. So make sure your most
important event it's at the top, if you're doing purchases. If you're going for leads, make sure lead is at the top, 'cause that's what
Facebook is going to track. And the same with leads. If you're getting a
hundred leads in one week, then you can turn on
your value optimization. If you're getting a hundred
purchases in a week, you can turn on your value optimization, which Facebook will do even a better job of tracking and optimizing for. Once you get all of that done, you go right here to
submit, you submit that. Make sure you keep track
of all of this, read this. It's basically giving you the warning that ads are going to be paused. It's going to optimized like this, highest priority to lowest priority. You're going to click yes, I understand these changes. You're going to hit apply. And then that's it. You successfully change
event configurations. You click OK, and then you're good to go Guys, if you liked that video, make sure to check out the
links in the description below. Help support the channel. And if you want to keep
learning about Facebook ads Facebook marketing, digital
marketing in general, make sure you check out one
of the videos right above me. And I will see you guys in the next video.
