- In this video, we're gonna be covering
nine super powerful tips that most new YouTube creators miss that will help you grow
your YouTube channel from zero to 1000 subscribers much faster. Hey, it's Justin Brown
here from Primal Video, where we help you grow an audience and scale your revenue with online video. If you're seeing value in this video, make sure you're giving it a thumbs up. It really makes a huge difference. All the links to everything
we mention in this video, you can find linked in
the description box below. Let's jump into it. Now I totally get it. Starting out on YouTube
can be frustrating, overwhelming. And as a beginner,
there is a lot to learn. It takes longer to create videos. And without knowing how
to really optimize them, they don't get any views or subscribers. It's incredibly demotivating, and why most creators quit
before they see any traction. Fortunately, some of the simplest tweaks that we've made to our channel, and our video optimization process have yielded the biggest results. So this video is about
skipping the learning curve so you can get some of those results now. So let's dive right into nine things that you should implement right now so you can set your channel
up to maximize results from your very next video. Okay, so number one, you wanna make sure that you've got your
channel completely set up. So go and log into your YouTube channel, and open up the studio dashboard area. Down on the left hand side,
you'll see customization, and then you wanna come up to branding. Now, first off in here you wanna make sure that you have a profile picture added. So for us, with our channel,
we just use a photo of me, but it could also be a company logo or a channel logo depending
on what you're after. Next, you wanna make sure you've got a banner image added as well. This is the image that goes at the top of your YouTube channel page. So this is a great opportunity for you to get creative
and to create something that really stands out, but also it lets people know
what your channel is about. Now we have a full step-by-step tutorial that I'll link up in the cards, and in the description taking you through step-by-step creating
your own banner image. And you also wanna add a video watermark. This is a little clickable image that appears on top of your
videos that people can click on to subscribe to your channel. And again, I'll put a link
down in the description to a tutorial that we created, taking you through creating
your video watermark image. Once you've checked you've
got those three things sorted, you wanna come across
to the basic info tab at the top, and you wanna make sure that you've got a channel
description entered. This is where you can type in
a few sentences or paragraphs about what your channel is
about, and the types of content that you're gonna be releasing on there. And this text will show
up on your YouTube channel under the about section. If you keep scrolling down,
you can also add in links to your YouTube channel as well. So you could be linking
off to your website, your other social media profiles
or even any lead magnets or free PDF downloads or guides
and things that you've got, you can link those in here as well. From there, you can set how many of those
links will actually be shown at the top of your YouTube channel page. So you can see, we've
currently got five selected. And I'd also recommend you adding in an email address down in the
bottom under contact info, so that people can contact you if they wanna work with
you or collaborate. The other thing you wanna check is that you've verified
your YouTube channel so that you've unlocked
access to all the features. So you wanna come down to
the bottom left-hand corner to settings, then over to channel, and then feature eligibility. So if you're seeing the option there to verify your channel, then you will need to do
it either over the phone, or via a text message to unlock
all of the extra features. So all of that was number one, making sure your channel
is set up correctly. Number two is to research before you create your content. This is one of the biggest mistakes we see a lot of people make, and we made this mistake
when we first started out, and when our channel wasn't growing. So doing this topic or keyword research is gonna allow you to be really strategic with the content that you're creating. It's gonna allow you to
know that there is demand, and know that people
actually want the content that you're gonna create
before you create it, saving you a ton of wasted
time on creating stuff that no one can find or
that no one actually wants. But doing this research
is also gonna allow you to connect and engage with
your viewers on a deeper level, because you'll have further insights into what level they're at. Are they absolute beginner? Are they further advanced, and what do they actually need
and want from your content? So then when you go to film your video, you know exactly who it
is you're speaking to, and at what level, making
it a really powerful video for your viewers watching. Now a great place to start with research is just over on YouTube itself. You wanna go up to the
search bar at the top, and you can start typing in a couple of different words related
to your topic or niche, and just see what YouTube
is auto suggesting. These auto suggestions aren't
just random suggestions. These are things that people have and are actually searching for, showing you that people want this stuff and that there is demand for this content. Now you can take this one step further by using an underscore or the little line across the bottom, and this is essentially
treated as a wild card, or a fill in the blank. So in this example here
we've got how to _healthy. And the suggestions now that are coming out from YouTube are how to get healthy hair, how to make healthy pancakes. So you can see it's actually
giving us suggestions around those words that we've included. So you can see we're
getting all this insight, just from YouTube and just
by typing in a few words around our topic, around our niche. Now to help you even further
with your keyword research, we've pulled together a
free keyword research guide that I'll link at the end of this video. Number three is to engage
as much as possible. Remember, every viewer on the
other end is a real person. The more you can connect
and engage with them, the deeper the relationship
you'll build with them, the more know, like, and
trust you'll build with them. The more they'll wanna come back, and consume more of your content, the faster your channel will grow. So when you release a new video, your goal should be in that
first 24 to 48 hours after, to get as many of the right people on your video as possible, but also to engage and interact with them as much as possible as well. Now I say the right people. I don't mean go and tell
your friends and family to come over and watch to help you out to bump up your views. You want the right people that are actually going to be interested in your content and watch
it right the way through, and also come back and watch more of your content as well. So this would mean promoting
by any means necessary. If you have a following
on Facebook, Twitter, or any of these other
platforms of the right people that are interested in
that topic of the video, then yes, by all means, share it out and try to get them over
to watch your video. Having the wrong people come over and watch your video to help you out can actually slow down your channel growth because you're confusing
YouTube at that point. You also wanna focus on engaging and interacting with your
audience the best you can. In your video content, if
you're able to ask them to leave a comment down below, or encourage them to get
involved in the comments, or to give the video a thumbs up. All of this can help as well. And then it's your goal
again to try and respond to and interact with as many of
the good comments as you can. Another great way that you can build that know, like, and trust, and that engagement with your viewers is by running a live stream
occasionally as well. Don't worry, it's not required
but it definitely can help. Number four is thumbnail strategy. This one is super important. You could have the world's best video. If no one clicks it,
no one's gonna see it. So you need to get their click, which means you need
to have an attractive, an engaging, an attention
grabbing thumbnail so that it gets clicked. So for us, we use bright
colors and graphic elements. We'll use big bold text. And we usually have my face
on there pointing, smiling or doing something silly. Again, just to grab people's attention. But the best case scenario
with your thumbnail images is having people easily being able to know what your video is about just from looking at the thumbnail image without even needing to
read the title of the video. Number five is to keep people engaged and watching your videos. It's no good to you or to the viewer if someone clicks on your video and then they leave right away. That's a bad signal, and YouTube is gonna stop promoting and pushing your content. So you wanna be hooking your viewers into your video immediately
letting them know that they're in the right place. Letting them know that
you're actually going to cover off on the topic,
or to entertain them, or to do what you said
you were going to do in the title and in the
thumbnail of your video. So don't drag out your video intro. Make it short, sharp, punchy, and let people know
they're in the right place. Now to help you with your video structure, we've got another video which
I'll link in the description, taking you through a framework that you can use for
each one of your videos, and that we use for ours to help keep people engaged to the end. Number six is to utilize playlists. Playlists are an amazing tool on YouTube that will really help you
guide the viewer journey, and have people watching
more of your content. So essentially what a playlist is, is a group of YouTube videos that you get to specify
which videos are in there, and what order they're going to play. You can create as many
playlists as you like. And each playlist has the potential to rank and show up on YouTube as if it was its own
dedicated piece of content. So just like a regular video, a playlist can have a title or a name, and it can also have a description, where you're able to put in some keywords and key phrases to help people find and consume that content. You can also use playlists
on your YouTube channel page to help group and separate
different types of content that you might have on your channel. Number seven is to think
of the viewer journey. We wanna be mindful that we are creating a good experience with our content for the
viewer and for YouTube. So one of the things that
YouTube is looking at is how long a viewer
stays on the platform, how long their YouTube session goes for. And if we can help the viewer
stay on the platform longer by them watching one of our videos and then flowing through and watching other videos afterwards, that is a good indicator to YouTube that we have kept a session going, and that we're not a session killer. No one wants to be a session killer. If people are leaving your videos, and leaving YouTube altogether, that is a bad indicator to YouTube, and YouTube's probably gonna
stop promoting that video and pushing that video out if
every time people watch it, they leave YouTube and don't come back. So what we wanna do here
is take a step back. And we wanna consider what
is the next best video for our viewers after they
have watched one of our videos? So you're gonna look at
the individual topic. If I was watching this
specific video on this topic, what is the next best video for me? And if you don't have that next best video on your channel, then link them off to
another channel that does. This is going to create
ties between your content and that other channels content. You could do it to a much bigger channel especially if the
audience overlap is there. This is going to associate
your channel viewers with their channel viewers, and you're much more likely
to show up in suggested and recommended off the back of them. But, you're able to also
keep that viewer happy, keep that view of having
a good experience. So if you don't have the next
best video for your viewer, then link off to a channel that does. You can always come back later
and swap it out for yours when you've got yours made. Number eight is to build an email list. This is something that's not only gonna help
you grow your YouTube channel, it's also gonna help you build
that know, like, and trust, and deepen that relationship,
and deepen that conversation with your most loyal fans and followers. But it's also something that can help you build
your online business, and bring in new revenue streams as well. Building an email list is so powerful, because it's your direct
line of communication to your most loyal people. The people that are choosing and wanting to hear more from you. And at any given moment you
can directly communicate with them without any algorithm or any notification system
stopping that communication. Now, if you wanna find out more about growing your email list and you wanna know how
to do it with YouTube, and how to use it to grow
your YouTube channel, then check out the video linked
in the description below. Number nine is to implement,
learn, tweak, and evolve, and repeat. By adopting a growth mindset, you're going to have success
on YouTube much faster. YouTube is not an overnight thing. YouTube is the long game. So by taking the approach of what can I improve
on every single time? That's gonna stack up. That 1% improvement on
each little task over time is going to add up and add up, and you will see results, you will see growth much, much faster. So always push to be
implementing, learning, tweaking, evolving. And then, going through it again. And trust me, it does get easier. So now, if you're ready to
level up your keyword research and come up with topics of
videos that you know people want, and help you get your content to the top of Google and YouTube, then make sure you're
grabbing your free copy of our YouTube ranking guide which is linked on the screen now, and I'll see you in the next one.
