- Welcome to the complete
tutorial on how to film, edit and upload a YouTube video
from scratch step by step. Buckle your seat belts and get ready because maybe you wanna grab
a journal to write something if you're shooting videos on your phone, or if you got your gear
with you, gather it up, grab something to drink, because in this video I am
gonna be walking you through how to prepare your gear
and do your camera settings and shoot a YouTube video that gets views. We're gonna talk about thumbnails and doing thumbnail photography and how to edit your thumbnails. How to step by step edit your videos and then upload them on YouTube in the most comprehensive free tutorial on how to create YouTube
content online, period. And in between each part of
this four part mega video, I'm gonna be answering the top questions from the THiNK Media community
about each of these topics. But if we're just meeting,
my name is Sean Cannell, I'm the author of YouTube Secrets, and my passion is helping
purpose driven people build their influence with online video. But now, it's time to start with part one of setting up our gear and
filming our YouTube video so buckle your seat belts
and let's just jump into it. When you're getting started in video, it can be frustrating cause
there's a lot to learn when it comes to the camera settings and what gear do you need, so in this video, I'm gonna
be going through step by step how to create a YouTube video
with the gear that I'm using, the exact settings on this Canon M50 but it'll be relevant for any kind of DSLR or mirrorless
camera that you're using. And then ultimately how to edit and put it all together, coming up. (upbeat music) Hey, what's up, Sean Cannell
here and this is THiNK Media bring you the best tips and tools for building your influence
with online video. And on this channel, we do a lot of tech gear reviews as well strategy videos on how to build your
influence with social media so if you're new here,
consider subscribing. But hey, we're starting a four part series where we're gonna be going through how to shoot a great
YouTube video with a DSLR or a mirrorless camera like
the Canon M50 or the SL2. I'm gonna be talking about
how to shoot thumbnails and go from shooting the
photos to editing them, then how to edit the video
and then also upload it. So we're gonna take you concept to completion of creating YouTube content so let's just dive into it right now with the gear we're gonna
use to create this video. So for the first part, let's get started with the
exact gear we're using. And actually, we just put
together a brand new guide that you can grab at thinkgearguide.com, where we'll list out everything, I'll link to that in the description. But our main camera for
this shoot is the Canon M50. And the reason I love this camera is because at around
$600 with the kit lens, it's really the best all
around camera for YouTube, in my opinion still. I mean with the flip
screen and the mic input, and we'll talk about some of those things. But in the gear guide, we cover all types of different cameras for different budgets so
definitely check that out. But for the gear we're
using, we've got the camera. The main lens I'm gonna be using for the video I'm creating
for my other channel, Sean Thinks is the 11 to 22 lens because it's wide, really
good for small and tight shots to get a really wide shot
and good for vlogging. Using a Takstar Shotgun
mic right on top here, a little bit later in the
shoot, we'll use this Boya mic. And then I also have the kit lens, we're not really gonna
be using that today, but we are gonna be using our
22 millimeter pancake lens a little bit later on for a nice crispy shot with a blurry background. And then finally, I've got
a KNF concept tripod here that I'm gonna be using cause I'm going to be creating this
video as a solo creator like many of us are in the
Think community, right? And so this is the full kit,
I've got an SD card in there and all together you can pick all this up for a little bit under $1,000. You don't need all of this to get started, but these are sort of like
the ultimate kit I think to create some killer YouTube videos. So we're gonna start in just a second, but now let's talk about the settings before we start shooting. All right, now go ahead
and grab your camera, no matter what camera
you have to follow along, but if you've got your M50, grab it. And normally when you get
started shooting video, you probably pick video mode
on the top of the camera and that's a great way to start. When you do that, you can
actually go into that video mode and you can put it on auto exposure. If you want the fastest way to get your camera set up and running auto exposure is gonna be auto everything, it might not look the best in some motion and in some situations
but it's really nice. Now you could also do
manual and we love manual and if you want every single
detail to be adjusted, that's a great option too, but we've kind of
figured out a hybrid mode for a simple way to do auto and
we'll show you what that is. So we're actually gonna start with TV on the top which is shutter priority, and you can look that up for your camera. When it's in shutter priority,
that allows us to prioritize what will make the video look the best so let's talk about it. In shutter priority, what
we're gonna do is hit the queue and we'll go through our settings. Now first of all, we're gonna do auto white balance just
so it's quick and fast. We're then we're gonna
do auto picture style just so the colors look nice. If we were gonna color gray
later, I would shoot on neutral, but because we want this to
be a quick edit and export, drop it on YouTube, we just gonna have auto white balance, auto in that picture profile, and then I'm gonna choose an
autofocus mode of my face, at least initially when I'm
vlogging and I'm on camera. I'm gonna be shooting a video
for my Sean Cannell channel have a home office tour, and so when I'm on camera,
I'll do the face focus and then when I'm shooting room shots, I can do kind of zone focus
and tap certain areas. But then the biggest thing
here now is our frame rate. And so if you want 24 frames a second, which is kind of a film
look, you could choose that, if you want more slow motion or faster if you're doing
sports or something, you could do 60 frames but typically I shoot it
29.97 or 30 frames a second. Now, once you pick your frame rate and so pick 29 frames a
second, 1080p is perfect, is then your shutter
follows the 180 degree rule, which means if you're
shooting 30 frames a second, you want your shutter speed at 60, if you're shooting 24 frames a second, you want your shutter speed at 50. Again, it's double whatever
your frame rate is. And so the cool thing
about shutter priority is it's going to always
keep our shutter at 60, therefore the motion will
always look good in the video. And then finally, we're
gonna go over to ISO here and actually put it on auto. So that way, the camera
will adjust the lighting brighter or darker accordingly. Now, the final thing to note
here is that this lens is, we're picking it because we're shooting these wide room shots and
it's really good for vlogging, it's the 11 to 22 Canon lens, but because the aperture is at
four, it's a little bit dark so the ISO might go up a little bit high but we're just gonna live with that. I mean, it is what it is and ISOs where we're
gonna get that lighting. And here's what I mean, is that if you want your video
quality to look the best, you probably don't wanna go over ISO 400 or 800 on this camera. If you want to just kind of
vlog and take people with you and you don't have extra lighting, well then it might go higher and it's just going to
affect the image quality. One thing to remember about ISO is that lower is gonna be not
as much light being let in but it's gonna be a better image quality if you can get enough light
or you can shoot outdoors. The higher you go, the
more grainy the images and the more it falls apart. So sometimes you need to
go higher to get the light but keeping it as low as possible will keep your image
quality as high as possible. And with that, we're ready to shoot. Okay, so I'm about to get started doing my home office tour shoot here, but let's talk about
the mic settings last. Now because I'm gonna
be vlogging like this, the Shotgun mic is perfect. It's a $25 Shotgun mic and here's one setting that I love on it, is it has +10 db. Now some mics have +20 but a
lot of times that's too much and it'll make the audio
too loud but +10 is perfect. So I actually have the mic on, I've got just the high pass filter, just at normal, just normal, and then I've got the +10 db so it's cool. And so then I just go into the menu, head over to eight here
on the camera settings and we can go to sound recording, and we make sure the sound
recording's on manual. Here's the thing, if it's on auto, it has this kind of
AGC, auto gain control, which brings in a lot of
noise and even hiss sometimes because it's searching for voices. So when it's on manual it
means the audio is locked. And so what's nice here is I can then take this setting right here and just get the gain
perfect for my voice. And so if I'm right in
front of the camera, I want it to be never hitting red and only really hitting
that kind of 12 db, that's our target. So if I'm in yellow, I'm
in front of the camera, I go, okay, that's nice and clean. If I get a little bit further... And so that is gonna be
really crispy audio settings. Our Shotgun mic is setup,
our audio levels are ready, all of our camera settings are ready so I'm ready to shoot my video. So a couple reasons why I love this setup is of course the flip
screen so I can always get a good shot composition
of myself on camera. I love the wide angle lens especially for like a room tour video
because it gets very wide shots. But then I also have this Joby tripod because I cannot just vlog
with it and take people with me but then I can quickly set it down and get a nice shot like this. So throughout this video, I'm gonna be moving from room to room and this is a very versatile
setup for all that content. (upbeat music) If you're looking for some
home office design ideas, you're gonna love this video. My name is Sean Cannell and I've been a full time entrepreneur for over four years now, freelancing well before that
and working from a home office. So in this video, I'm
gonna be breaking down some of my favorite design
and inspirational images and various posters and things like that as well as my charging stations and a couple other cool features
that I think will give you some great ideas for your
home office, coming up. (upbeat music) Now after shooting a lot
of scenes in vlog mode, I'm actually gonna be getting
behind the camera now. And so a quick tip is you can
just flip your Shotgun mic, so that'll keep the audio obviously going the right direction
and clean and crispy. And then I also like to
actually use the Joby like this where I tighten it down and I
get an added point of contact. So now the camera can
actually be a very steady shot if I wanna walk people
through the home office, give kind of a tour, I can zoom in. And the one other thing I'm gonna do here is switch the focus mode from
face focus to zone focus. So now I can just tap on exactly
what I want to be in focus and it's not gonna be hunting for faces and potentially having focus issues. But over here, that's
also an Ikea bookshelf, and so you can see, I think that lifelong leaders
are lifelong learners, I read a lot of books, I love to always be leveling
up and working on myself. Alright, so let's talk about a quick tip to help you organize your footage when you're creating YouTube videos. So I've been shooting
this home office tour, I shot it in here, in the
loft, in the other office, I shot behind the camera,
in front of the camera, but what I'm considering all of that is a term to remember, it's called A-Roll. In editing, it's gonna be the
base layer of video footage and the A-Roll is typically
the person on camera, it's where my audio is, where the main kind of
narration is, et cetera. And then you've probably
heard the term B-Roll. The reason it's called B-Roll
is then it's any extra clips that we would layer on top of the A-Roll. So maybe while I'm sitting at
a chair describing something, I can lay over a clip of
the thing I'm describing. And so for the next part of the shoot, now that I've basically We
finished shooting the A-Roll, I actually want to switch lenses. And so the reason I mentioned
all the gear at the beginning was so that we can use a different lens and that is the pancake 22 millimeter f/2. Now there's a couple reasons to do this but one of the main
reasons is the aperture. And what I mean is that f/2. This guy is f/4, this one is
f/2, that is a big difference. What a faster aperture and
faster is the lower number, with an f/2 aperture will do for you is allow the image to be
better in lower light, it basically as a wider aperture, it lets more light into the camera and so in these darker scenes, like when I'm filming over here on f/4, and remember our auto ISO settings, there's actually not a ton
of light in these corners. This lens will make that look beautiful and be able to do better
in lower light situations, this lens not as much. And then the other thing
that f/2 is gonna do for us is it's gonna give us a
shallow depth of field and a blurry background. And so actually before I finish out this video shooting some B-Roll, what I'm gonna do is put
the camera on this tripod and that's what I'm gonna use this for, I'm gonna use this tripod to get some smooth panning shots of the room, again, this is a room tour,
kind of home office tour. And so what I can do on here is this KNF tripod has
nice smooth panning, I'm gonna get some smooth panning shots and I'm gonna get a shot where
I mount the camera on here, I'm much further away and then that's what we're
gonna use this Boya mic for. This mic is around $20,
it's a lavalier like the mic that we're recording
this THiNK Media video on and so that way if I get further away, I can get that blurry background,
I can get the good audio because if I'm too far
away from a Shotgun mic, the audio is not gonna be as good. So thanks for coming along with me for a quick tour through
the THiNK Media offices if you wanna see any of the various decor. Now, could you skip
past these other lenses and even this mic and still
finish out this video? Of course, but I just
kinda wanted to give you the complete kit that I would
use so that I feel ready to create all the content necessary to tell a great story on YouTube. (upbeat music) Alright, and so I just
finished up shooting all of the B-Roll clips
that I wanted to shoot, of course I shot all the A-Roll. And so that pretty much covers it, we have the gear right, the settings, we went shot all of our clips, but there's one thing we need
to do before we get to editing and that is create the thumbnail. One of the biggest things
people miss on YouTube is being like oh shoot,
I'm just gonna pull a clip out of the video for the thumbnail. I recommend actually shooting
specific thumbnail photography and then I've got some tips in Photoshop for editing your thumbnail. So that's part two of this video. If you wanna watch that,
click or tap the YouTube card or we'll link to the entire
series in the description below. In part three, I'm gonna go
through how I edit this video and then in part four, we'll talk about the best export settings and actually getting it
uploaded on to YouTube so check out the whole
series and remember, you can actually download
a complete gear guide with other tutorials, tips
for smartphone accessories, not just the Canon M50 but
all kinds of different cameras we recommend here THiNK Media. Grab that for free at thinkgearguide.com. Now let's jump into some
questions from part one in the series from the
THiNK Media community. So Sarah asks, what are some shortcuts to make the filming process
quicker and more efficient? I think there's a couple tips that I have and the first one is outline your videos. You know, prior planning
prevents poor performance, like the more you plan out
your content ahead of time, the better it goes when you're filming it. I think also just having a
checklist for your process. And throughout this entire mega video, there's gonna be a mega list of videos and resources in the description below. One of the top videos I have
is on my YouTube checklist, where I talk about batching. I try to shoot more
than one video at once, I try to shoot two, three, four in a day and so I have a couple of shirt changes. I've outlined all those videos, I make sure the batteries are charged, all those kinds of tips. And so if you wanna learn
more about that Sarah, check out that checklist
video in the resource guide and thanks so much for the question. Dave asks, do I really need
4k or am I okay with 1080p cause my PC struggles
a lot editing 4k clips? Well, two thoughts Dave. The first one is I think
1080p is still fine, I mean, we're shooting
this video in 1080p. Secondly, new information has come out that going into 2020 here in America, over 50% of homes now have
a 4k TV in their home. You know most of our
smartphones have 4k resolution, even though they're a smaller screen and so 4k is becoming more mainstream. Do I think you need it? No. I agree with you as well,
it's harder to edit, it takes up more space on your
computer, it can be a hassle. But if you really wanna future proof, then it may be something you
either want to invest in now or at least start thinking
about and steering your content and your strategy towards for the future. James asks, can you do a little more on the custom settings for the M50, my first efforts with it were horrible. Well James, first of all, no matter what camera you're shooting with if you're watching this video, you gotta give yourself patience. Your first videos, they're
gonna be your worst videos. And yes, we actually have a video where Omar on the THiNK Media Team broke down some deeper
custom settings for the M50, so we'll put that in the resource guide. M-Tech Accessories asks, are you using a Takstar microphone? Yes, for the M50 setup
and the Shotgun microphone that I talked about in
the video we just watched, it is a Takstar, great microphone
that won't break the bank. Kath asks, how do you
let your voice get heard on this overpopulated
platform called YouTube? Great question and not really
the topic of this video but what I'd recommend is
our free YouTube masterclass. It's actually at thinkmasterclass.com and I actually have a little spot that you can watch about it right now. Are you ready to start or
grow your YouTube channel? Do you feel stuck and need
help connecting the dots? Join this free web
class where you'll learn the step by step playbook
for YouTube success. We've helped thousands of
purpose driven entrepreneurs just like you grow their
influence with video. Register today for this exclusive training at thinkmasterclass.com. Next question, Mike asks,
when creating tutorials, is it best to shoot a short intro on what you're gonna be doing in the video or should you just get
straight to the tutorial? Would it be beneficial
to upload two versions, one with an intro and one without? So I would recommend actually
these days here on THiNK Media we're trying to get to the point quicker. Attention spans are getting
shorter and shorter on YouTube so if you do just dive straight into it, it's a lot of time what
people are looking for. Maybe they know the title and the thumbnail has
described the content, so you can just get into it quickly. However, it is also good to
give some sort of an intro, set the context of the video, and eventually, you might
wanna introduce yourself. So my tips here Mike, is
to experiment, number one, get to the point as quick as possible, whatever that means for you,
and don't upload two versions. I think that would just kind of be weird for your subscribers
to have the same video, two different versions. What I would do is test
different styles of videos, see which one performs best and then double down on what's working. Jerome asks, is it
necessary to always upgrade to a professional camera
when making YouTube videos or is there no problem from recording from your mobile device? I find it a lot easier
and less time consuming editing from your mobile phone. Well Jerome, it's a great
point that you make here and I have two thoughts. The first one is the
best camera to start with is always the camera
that you already have, which is probably your smartphone. And I know we're talking about the Canon M50 in this mega video, but a smartphone is a
great way to get started. In fact, we have a four part
series here on THiNK Media where Heather breaks down how to shoot, edit and upload just with your phone. So we'll make sure to link
that up in the resource guide. From my perspective, one of the reasons why I like using a separate
camera is number one, I don't like filling my phone with data. I mean, I already take too many pictures and videos and Instagram stories as it is so I like capturing to an
SD card and keeping it clean so I can shoot the footage, capture in a laptop or a computer and have editing be quick
and keep the content separate than the content that's on my phone. Number two, if I'm gonna vlog at all, the front facing camera on our phones is typically not as good as
the forward facing camera, like especially like on the
newer iPhones or whatever, these cameras are amazing,
the selfie camera's okay but in video mode, it's not the best. Still perfectly fine for YouTube but there's this something powerful about I think a separate camera that can get you good quality
that has a nice selfie screen, you can capture it an SD card
and have a separate workflow and then have your phone be a separate part of
that content process. But here's the deal, always start with the camera that you have and in no way think that your camera is gonna limit you from
success on YouTube. In fact, the rest of this video is still gonna help you
shoot thumbnails and edit and you could do all of that
just editing with the content that a smartphone or an iPad
or something like that creates. So the best camera to have is
always the camera you do have, punch fear in the face and get started. Don asks, I'm curious whether the cameras you recommended have clean HDMI outputs. Now, for context, this is
in case you would wanna use the Canon M50 or an SL2, a 90DS Sony camera for live streaming. You wanna use the HDMI port
to plug it into your computer and livestream to YouTube or
Twitch so it's great question. I bought an SL2 before I even knew what a clean HDMI output was. I knew I wanted to expand into streaming, but it just didn't have all
the information I needed so I just ordered an SL3 for that feature. Going to be streaming at an event on Wednesday as a test drive of my setup. I love the question John. Here's my best recommendation. There is a really cool device
called the Cam Link by Elgato and there's a Cam Link 4k by Elgato. It's a little device that
plugs right into your USB port and then allows you to
plug in an HDMI cable to capture a camera like the SL2, A6400, Sony, Panasonic, whatever
brand into that HDMI input. The reason you want a clean HDMI output, because if it's not clean, then maybe on the screen
when you're live streaming would say like 999 photos and
show you the battery meter, it show you like brackets,
it wouldn't be a clean image. And there's a few other
issues that come up as well. Does it have unlimited record time or can the power stay on continuously? Cause if you're live streaming off of a camera to your computer and the battery dies in the middle and you can't like plug it into a wall or get an external battery
or anything like that, again, the camera is not gonna
be ideal for live streaming. So if that's one of
the priorities for you, go to the Cam Link website, I'll link exactly to the
page in the resource guide of the Cam Link recommended
cameras with clean HDMI outputs and then you can predetermine if your camera will be
ideal for streaming. For example, the M50 works but
it actually has some issues if you don't use third party software. So if live streaming
is a priority for you, definitely check out that page first before you invest in a camera. Martin asks, aloha from Honolulu,
Hawaii, I got a question. I'm still debating on what
camera I should get for vlogging, the M50 or A6400. What is the best microphone
solution for the Sony A6400, thank you very much. I appreciate the question Martin. I still think that in 2020 and beyond, those are still two of the
top cameras on the market. The M50 for definitely more budget, you can get these things refurbished off the Canon website for around $470 now, it's pretty crazy, that comes
with a one year warranty. And then the A6400, it's just
gonna be a bigger investment. I think now, the A6100 by Sony
is a more accurate comparison feature for feature to the M50 and even that's a little
bit more expensive. It basically comes down to this Martin, when you invest in Sony, you're gonna pay more for the lenses if you get that wide vlogging lens, you're gonna pay more for the body when you're investing in that but you're also gonna get 4k and be a little bit more future proof. I think the M50 is still great, that's why it's the main
camera this series is based on. And so definitely check
out the resource guide and we'll link to our main
comparison of those two cameras, the decision's up to you. Here's the thing, in both cases, you're going to probably have
everything that you want. Unless of course, you
really wanna go deep in 4k, then it's definitely going to
be Sony that I'd recommend. Okay, we're gonna be
answering some more questions in just a second after
part two in the series, which is all about thumbnails. But if you're getting value
so far, smash the like button. And now in this next
section of the mega video, we're gonna talk all
about shooting thumbnails from a photography standpoint, and then editing them step
by step in Adobe Photoshop so let's just jump right into it. When it comes to getting views and growing your YouTube channel, thumbnails are a huge deal. So in this video, I'm gonna be sharing a few tips from my thumbnail process, and we're gonna be covering
the actual photography of shooting the thumbnails, and then we're gonna take
them over to Photoshop and just go through some basics about making your thumbnails pop more so people click on them so you can get more views on your videos. All that's coming up right now. (upbeat music) Hey, what's up, Sean Cannell
here with THiNK Media bringing you the best tips and tools for building your influence
with online video. And we're actually in a four part series, all about how to produce YouTube
videos that get more views. In part one, we covered how
to shoot a YouTube video and I just finished up shooting
with the Canon M50 here, a tutorial that if you missed
that and you wanna watch it, I'll link to it on the YouTube card and put a link to it in
the description below. And really it's something
you can follow along with with any DSLR or mirrorless camera. But before we get to editing
which will be part three, we need to create our thumbnail. And the reason we have a dedicated
video just for thumbnails is because it's that big of a deal. Now one of the biggest
mistakes people make i think is they forget to actually
shoot intentional thumbnails, have you ever done that before? Let me know in the comments. You like finish up editing and then you go oh shoot,
what should the thumbnail be and you look for a screenshot. I recommend shooting intentional
photos that you think about what are my emotions on my face? What am I doing in the image? What would people wanna click on? And so let's just dive into it right now. All right, now I should
mention that if you wanna watch the final video from this tutorial series, it's over on my Sean Cannell channel. And what it's all about is
a home office walkthrough with some home office decor ideas. And so what I want in the thumbnail is some way to show that off. And so what is cool about, if you're shooting thumbnails by yourself, I recommend having a tripod
and using the camera timer and maybe you put yourself in front of like a simple background or
whatnot and start the timer. You could also use the app. So if you use your phone, you can fire off photos from your camera. In case you're creating as a solo creator and you need to go shoot
your own thumbnails, in this case, I'm gonna put
this in kind of a selfie mode. So I've got my Joby 3k on here, and we are actually gonna
set this in aperture priority which is gonna focus on the aperture. That's gonna be as low as it can go, f/4 because the 10 to 22 lens
that's as low as it can go. And then on top of that, we're just gonna pretty much do ISO auto because that'll get the lighting perfect. And I'm going to go to the
queue here, go to the timer and just put it on the
selfie timer, two seconds, 10 would be fine but
that's a long time to wait so it's nice that the M50
has this two second timer. And then I'm going to,
with the flip screen here, be able to compose the shot. And so as it is a home office tour, I'm going to be thinking
about where am I looking? I wanna make sure I'm looking at the lens, not the selfie screen, or maybe I want to look
to the left or the right. So when it comes to thumbnails, one of the biggest things
I think about is emotion. A couple tips on thumbnails. Usually people in the
thumbnails is stronger. On YouTube, tests have shown
that if you see people's eyes, you see emotions on their face,
it can really pull you in. Now, that gets exaggerated
and we've all seen those really bright
thumbnails with crazy faces, but I think there's something to it. So always include your own style. So my goal here would be to think about where am I in the shot, and think about kind of the
background of the office here. And then all I gotta do to
start firing off some photos is do that two second timer, it's got the crispy photo on there. Now another tip here is
shoot multiple photos. For big videos that are
very important to us, sometimes we even shoot
photos in different places, like maybe I wanna shoot
one out there or here. I think this is gonna be perfect
for this particular scene. Additionally, if you
wanna keep things simple, just having your camera
set to a JPEG image which is your most basic
type of image is fine. And basically you're gonna be able to use the photo right out of the camera. Sure, you can make some edits to it. But because I've got
the Adobe Creative Cloud which I highly recommend as
you evolve in your journey, I use Lightroom, Photoshop,
Adobe Audition for audio and Adobe Premiere for video editing and then After Effects is
needed for motion graphics, but I usually don't take it that far. And so all of that comes in
the Adobe Creative Cloud, if you actually wanna do a trial, I'll throw a link to it
in the description below. You can, I think, try it
out free for a few days. And what's cool about that though, is I wanna make sure I shoot in raw. And that way, if the image is too dark or I wanna change the white balance, it just gives me a lot
more flexibility later. So that's another setting I have it on, I'm actually shooting large JPEGs and I'm shooting raw as well. So it says that's the
large JPEG right there, and then you've also got raw, this new one is actually
a Canon creative raw, that'd be good too if
you've got your Lightroom or your Photoshop updated. Again, to keep it simple,
don't even worry about this. But if you want the best quality possible, I've got it to raw. So now let me shoot a
couple different versions. I'd like to probably
shoot six to 12 photos cause you can always delete them, but once you're sitting down
later to edit and you're like, you know it's dark out
and the lights all gone, and you're like crap, I don't
really have any good options, I've never regretted over shooting. So let's get a couple more right now. All right, nice, clean light. I like it with the eyes looking over, I can always crop the image. Last thing I'm gonna do
here as we get towards our, we're shooting about 12 different photos, is I wanna actually
really go rule of thirds. And so when I think
about shot composition, there's all these nice posters over here, over here is the chair
and some other clutter. So what I'm gonna do is get my focus right and then kind of shift the shot
so it shows off the office. So basically, I'm framing myself up behind all this stuff I don't wanna see, I love the cameras lenses over there. I always like to put myself as close to the edge of the thumbnail as possible, really thinking about the framing. And again, I don't mind having options. So here we go, let's
just do one final one. Okay, so we shot our
thumbnails on the M50. So now let's pop the SD card
out and capture those files. Okay, now that our files are captured, let's look through our options and then we'll pull them into Photoshop. And so here's the full shoot, I can open these up, and
then kind of click through, that one's a little bit out of focus. And that's why it's nice
to shoot multiple, right? You have different options
that you can go through to look for the one that
you ultimately want to use. I really like this one, I kind of would crop it right through here so maybe we'll go with that but let's look through these other ones. And remember, by having
lots of thumbnail options, you can potentially get
like that perfect emotion or facial expression that you want. I really like the eyes looking
cause it directs attention to maybe some words
that we can put on here. So let's go with this one,
it's eight, eight to eight. This raw file, drag this
over here to Photoshop, and perfect, loving this photo. And now I've got camera raw settings, which again, when you shoot in raw, you're gonna be able to have more kind of micro adjustments to maybe... I actually kind of want the background to be a little bit darker because it's all about emphasizing
me for a thumbnail, the face really matters, eyes matter, if you can include the eyes, have those. There's just been studies
done that have shown that eyes and human faces perform
really well in thumbnails. So this photo is looking
pretty great right as is. And, of course, we can do a lot of adjustments and things to it, but I think we're pretty good
to go with it the way it is. So what I'm gonna do is
actually press Control + J, I'm using a PC that duplicates the layer, and so that I can change our canvas size. And this is gonna allow me to go to the exact thumbnail
size of a 1080 thumbnail. And so 1920 by 1080 is the resolution. If I click over here,
I'm gonna hold you Shift to maintain the resolution while I do this or maintain the so the image
doesn't get stretched weird. Control plus to zoom in, and this gives me the ability
to sort of adjust the image inside of the frame
that will go on YouTube. And kind of got those cameras behind me, I don't know if anyone
would notice what those are, so those lenses might be unnecessary. The main thing people are gonna maybe see is this kind of cool light. And alright, so we've got that. Next thing I wanna do
is add some text here. Now, the title of this
video, I like planning ahead, if you can research
before you press record, is gonna be 10 Cool Home
Office Design Ideas. But one mistake people
make is trying to include every single word in their
title and their thumbnail. You don't need all of them, but sometimes it's nice to put
some words in your thumbnail. So I'm using the text tool,
and I'm gonna go with one of my favorite fonts
which is Helvetica New and then there's lots of
niche fonts inside of there. So I'm going to go Helvetica
New, black, italic, that's one of my favorites. Perfect, okay. So do that, change that over to white. I've got my toolbar here,
let's zoom in on our Photoshop. Alright, cool, and one
of my favorite things is just keeping it really
simple and readable, so I'm gonna drag a little rectangle box. Now Photoshop works by layers. In the lower right hand
corner of your screen, you could see that there are layers. So cool is above this little box now, and I think what we'll
go for is if I go cool, I can stretch this up, I can
make this larger, really easy. I'm always holding Shift to make sure that everything doesn't
get stretched weird. One of the big mistakes people can make is skewing their image like
stretching a face wrong or something can look really, really ugly. So we're gonna go Cool,
and put this kind of above. Because the way the image is looking, I'm gonna fit sort of
my text right up here. Now I'm gonna press Control +
J, that duplicates the layer. So I was selected the layer cool over here and now it's cool copy. And so I can change the word to office. So go office, stretch this out, Cool. Office. Now for some contrast, I'm
going to make office black so it stands out a little bit more. Between the cool, put my Control bracket, left or right to make the
layer go higher or lower. The other way you could do that is you can just drag layers over here, above and below your words. So there's the Office word, there's the white rectangle below it. I can tilt that grabbing the edge of it, rotate it a little, shrink
down the box around it, perfect, cool office. And then finally, we'll go ideas. So same thing, right? The full video title in this case is gonna be 10 Home Office Design Ideas but you don't need to
repeat every single word so its just what is the main
thing people are looking for? They're looking for home office stuff. Duplicated my white box, I'm gonna switch it back to black now, I think I did that accidentally twice so I'm gonna delete one of those layers. Control bracket to lower that layer down. Delete one of those extra
rectangles, perfect. So now Ideas is got some emphasis. Your style, I will encourage you of course always have your own style and not that my style is right or wrong, but one priority that I have is clarity. Like I really believe online
that if you confuse, you lose, and so I like simple fonts,
I like readable fonts, sometimes if things get
kind of more too cursive, too Comic Sans, it is so hard to read. And so, you want, I like
clarity over being clever or being kind of even cool, right? So nice and simple, right? So we've got cool home office ideas. I still got my layer here, if I wanna move me a little
bit over here, whatever, I'm looking right at the ideas and beyond that we're pretty much done. But there's a few things
that I also like to do. I do realize that think
about your thumbnail when it's online, sometimes
the title is over top so if you can move text away
from the edges, that helps. Also avoid putting text in
the lower right hand corner cause that's where the time
code is on YouTube, right? Just thinking through
those best practices. My final thing that I like to do, I'm gonna put a layer right above my photo and it's gonna be levels. And levels gives me three
sliders over here on the right that will really see, it
can make the image brighter, and I can also pull it from this side and make it much more contrasty
and make it kind of darker so what I like to do is really
get the thumbnail to pop. Something with when it comes to thumbnails that people have studied
is that you usually wanna go a little bit of extra saturation, I can do another
adjustment layer for that, I could go vibrance on here and I could add a little
bit more vibrance, it's gonna make it a little extra, maybe more than you would normally do if you wanted your skin tone
to be more matte and natural, but again, a thumbnail is
so small, you want it to pop so that's a little bit of
extra vibrance and saturation. The levels can kind of pull
it up a little brighter, but if we want the background to be a little bit darker kind of. And we're pretty much there. Sometimes this is a
little bit more advanced, this is kind of just a
beginners thumbnail tutorial and I encourage you, check
out some training links in the description below if
you wanna go deep in Photoshop and really master it. But one of the things I like to do, I'm gonna add a blank layer here and I'm going to use the Gradient Tool, make sure my gradient's
on black, and so it is. And so if I drag from here, I can do a gradient just like that, that makes it and I'm
deleting it just to kind of, and then I can use
Opacity here to come down and just sort of even darken that edge so maybe this stuff pops
more, cool home office ideas. But, at some point you could
endlessly tweak, right? The details of something like this. So I think that really we're good to go and that this should be
a super solid thumbnail. So now, our final step here is to just go File, Save
As in our final format. What I like to do is I keep everything organized on Dropbox by
month and that way we can, I can get to it easy for
my phone and whatever else. But what I really like
to do is save the PSD so I can always reopen it and
edit it later if I need to. So I might tile it, 10
cool home office ideas, and then I save that Photoshop file in case I wanna open it later to reuse it, and then I'm going to say Save as JPEG and that is the exact file that we will upload later
to YouTube as our thumbnail. Okay, so a few other things you need to know about thumbnails, and the first is, again,
if you wanna use Photoshop, I understand this was not like a super exhaustive tutorial on Photoshop, there are free ones of those on YouTube or you can check out a site like Linda so I definitely recommend scaling up if you wanna use Photoshop, but I think that some of the
concepts can be applied here. Also, we'll be covering
more thumbnail tutorials in the future here on THiNK Media because we shoot them definitely outdoors, different variety, whether you're shooting by yourself or do you have someone helping you. So look forward to those
videos in the future and make sure you're subscribed. Also, if you've been getting
value out of this video, can you smash the Like button
and here's what is next. The next video is now about editing. In part one, we shot all
the footage with the M50, in part two, this video, It's all about getting
the right photography and editing up your thumbnail. But then in part three, I'm
now gonna edit the footage that I shot into our final video. This is all going into a video that you can watch on
my Sean Cannell channel so you can see the final product, so I'll link to that on the YouTube card and put it in the description below. And then of course in part four, we're gonna be talking about exploiting it with the best settings for YouTube, helping walk you through
concept to completion for creating content with
whatever camera you have, but especially if you have the M50. Okay, hey, if you're
still in the mega video, let me know in the comments section below. We just finished up part
two, all about thumbnails and now I wanna take the top questions from the THiNK Media community. And the first one comes
from Zachary, asking, I'm not sure that mine do
the best job captivating. My question is, how can I figure that out if I think that they're good? And you're right, Zachary. Sometimes we need to get feedback when it comes to our thumbnails. And so a couple tips, I
actually like to design at least two thumbnails for each video, if possible, like two options, and then share those on social media. So a lot of times, I'll post on Twitter, thumbnail one or two, and if you're followed by
10 people or 100 people or maybe you have more
people on Instagram, just ask people which one
they would click on first or which one stands out better. And that can help you narrow down what people would actually click on cause when we're just
creating content by ourselves, it's hard to get feedback. My friend Jeremy also has
a thumbnail Facebook group, and every week he says,
hey, post your thumbnails, where people can give each
other feedback on thumbnails, so I'll make sure all of this
stuff is in the resource guide that I put in the description below. And other than that, I
think keep testing and try to get as much feedback as
possible from your audience. The last tip, is it's all
about click through rate. At the end of the day, YouTube
in your studio beta analytics will actually show you the click through rate of your videos. Now, a lot of things actually
go into determining that, from the title to the topic itself, but thumbnail is a big determining factor of whether or not your videos
are gonna get clicked on so make sure to study your analytics and of course, subscribe
here on THiNK Media for more tips about growing your YouTube Channel in the future. Tim asks, what size should it be? I make all my thumbnails
in 1920 by 1080 resolution, that's a standard 1080p resolution. I do that for a couple reasons. Last time I checked, it's
what YouTube recommends. If you wanna be future proofed, you could design your thumbnails in 4k but there is a size limit on the file size where YouTube would reject your thumbnail so 1080p seems to be good. And I also don't like
to do smaller than that, a lot of people will do
like a 720 resolution, but I wanna be as future
proofed as possible and use those same files
to share on Twitter, to share on Facebook, to
keep archived on my computer so I can use them later and have them in their
highest quality possible so 1920 by 1080 resolution. Daniel asks, how do you
determine the right style and thumbnail for your videos and channel? Its a great question. I think a couple things come into play. Number one, what is
your preferred branding? You know what I mean? Like if you think about it, a lot of times people just
copy other people on YouTube and they're just
influenced by their style. But if you wanna be different, like do you want your branding
to be clean and modern? Do you want it to be chic and stand out? Do you want it to be very hip and cool? Or do you want it to be cartoony and kind of gamer-ish and futuristic? Think about your branding, not just for your thumbnails,
but for your channel overall. Secondly, if you do want
to kind of ride the trends, ask yourself, what are other people doing in your industry that are winning? Like what are the top ranked videos? What are their thumbnails look like? If you're in fitness, what are the top rank thumbnails
look like for fitness? If you're in cooking, what do the top rank thumbnails look like when you search certain search terms and you get ideas from the
videos that are performing well, you can take a few clues that may be your thumbnail should be
similar to those videos. However, it's sometimes smart
to do something different than what everybody else is
doing so that's you stand out. And then the last tip is just to test. You know what I mean? I think it's a combination of
testing what your branding is mixed with what's working and what's getting the
best click through rate. You know here at THiNK Media, we've been evolving our
thumbnails a little bit. We're doing less texts lately, we're doing more cameras and
less people in the thumbnails, but we're testing, you know? I can't even say that
that's better than the past, we don't have all the data yet, but I think keep it fresh,
always try something new and don't forget to test and
double down on what's working. My man Jaden asks, how do you
add colors around your face? How do you add cool colors when you make thumbnails
around camera tips? Just generally, how do
you make your thumbnails have color, it sounds like? Well, besides the tutorial
that I just shared, which was kind of a one on one basic going through Photoshop
type of a tutorial, I have another video
that's a little bit older but it actually talks about how to use free software on canva.com. And there's a paid version too, but I'm pretty sure you
can do at least a trial or use limited features
in the free version. I'll link that video
in the resource guide. And it's hard to explain
in a Q&A like this, I think they're in some
of our advanced trainings that we have in our
members areas and whatnot, I do have some deeper
dives of how exactly I make the thumbnails of video
influencers and THiNK Media, I still do all of that
thumbnail design myself. And so my biggest tip if you wanna go into that kind of stuff would be to learn
Photoshop at another level. I think it's the most powerful software and you could use something
like LinkedIn learning, you could watch free
YouTube videos about it, you could look at other
Photoshop tutorials or a mini course on Photoshop, Skillshare, and I'll put some resources in the resource guide of things like that. If you go through a couple, take a weekend or take a couple
weekends to really go deep in Skillshare or LinkedIn
learning on Photoshop and then you're gonna
have the skills needed to not just design powerful thumbnails, but to also design powerful graphics for your business overall. As content creators, come on, we need to be doing social media, graphics for our email,
newsletters, maybe, graphics for our websites, and some of you as business
owners are gonna hire that out, but some of you, that's a skill that you're gonna wanna learn. So either invest in the
training to learn it, if you wanna go deeper
in some of our stuff, of course, we'll have information
in the resource guide. And other than that, check
out that free Canva tutorial cause remember, done
is better than perfect so keep it simple and
get your thumbnails out. Little Sparrow Redbreast
asks, text or no text? Man that's the ultimate thumbnail question and I'd say a couple things. First of all, in my opinion,
design aesthetics matter. So if you are using text or
not, don't use too much text, don't pack the thumbnail
so that it's unreadable, don't use fonts that are
hard to read or confusing or that just disappear on the background, don't restate your title
in text on your thumbnail. But if you are gonna use text,
use as few words as possible. I like to use under five if possible, if not just one, two, or three, like some kind of a
emphasized type of a thing. And then I will also say that lately I've been trying to use no text. Of course, you can look at
someone like a Peter McKinnon, who's like famous for these
beautiful thumbnails, no text and he uses his title to tell the story. Alternatively, you need
to study your niche because again, look at
the top performing videos in your particular channel topic. Sometimes text is very important because if you're doing a tutorial, or a workout, or some cooking video, and maybe the text on the thumbnail is actually gonna be instructive or help bring clarity to what
someone's about to watch, it has less to do with aesthetics and more to do with practicality. I think these are some of
the things to consider. And then last of all, test everything. I think that's what we're
doing here on THiNK Media, we experiment, we test, we wanna find a design
aesthetic that works with also a practicality and
something that gets results, and so we're always testing and we're always experimenting with both, my little Red Sparrow friend. Save Jesse Couch Crew asks,
I just started doing this, would there be any
benefit to going backwards and adding thumbnails or
updating the thumbnails to older videos as well? I do think there's benefit to this. When I was partway into
my journey at THiNK Media, I had some early videos that
were pretty good content and the thumbnails I just didn't put any energy into them at all, So once my design skills up leveled a bit and I wanted to kind
of refresh the videos, I took like a Saturday morning and I just went back and
I updated my best videos, I didn't do my whole library, I think that might be wasted energy, but there was a few that I
wanted to not only update, but then I re promoted them, because then I had a new thumbnail which gave me a new graphic
to share on Facebook, to share on Twitter and say,
hey, go check out this video. Video might have been two, three years old but now it kind of had a fresh look to it with the new thumbnail and
that also gives it a chance to rank and perform more in the future because thumbnails are a big deal. If you can get people to
click and watch your videos and increase that click through rate and that average view duration and all of those important YouTube metrics in 2020 and beyond, it can be a game changer
for your YouTube channel. So Ben asks, letting go of perfectionism is the hardest part for me. If you change your thumbnail
later on down the road, does it affect analytics? Well Ben, I love the question. First of all, I can totally relate. I mean, there are some days, some nights, where I spend probably way too much time over analyzing my thumbnails. I keep tweaking them, I keep testing them, I change them, I lay in bed and I think, I wonder if I should have
done it a different color or if the logo should have been bigger. And then I like sometimes we'll
get up and change it more. At some point Ben, you
have to just let it go, Frozen 2, I don't think
that song is in the movie, let it go and release it to the world, just put it out there. Now is there benefit to changing the thumbnail down the road? There can be. And there's two things here. Number one, it won't affect your analytics or it won't affect the algorithm. YouTube won't really know the difference, what they will know is if it gets more click through rate on it, if it gets better engagement. And so friends of mine that really want their videos to perform well, will test and look at their analytics after three, four or five days, see if their click through rate is something they're happy with and then they will go back
and change the thumbnail if they think it could be improved. I never do that. I at some point make it
as good as I possibly can, release it to the world and
then think about the next video. I really believe that for a lot of us, it's your next video that's
gonna be your best video, not worrying about over
optimizing your past videos. So done is better than perfect. Get it to a good level, don't
overthink it, guess what? Something's probably wrong with it, would blue have been better than yellow? Maybe. Would red have been better than pink? I don't know. If you did this face instead of that face, you kind of never know at some point, forward action and massive action is always where the action is, and so, yeah, do it as good as you can and then put it out there in the world and onto the next video. Jay asks, I think I make an
okay thumbnail for my videos. What would you say is the
one element that can take it to the next level to be
suggested by YouTube. Jay, the top elements for me are number one, it's gotta stand out. Now that might seem obvious, but I mean, it literally needs to pop
off the page in some way. If the colors are dull, if it's messy, if the story the image is
telling is undiscernible, like it's just kind of confusing,
then it's not gonna work. What you want is it to leap off the page. So one thing to consider is also if you're trying to like rank for a video, you want your video to probably be different than the other videos, or just in some way unique so
that it leaps off the page. If you said what's the one element? Well, there's a few, I
think color is a big deal. Doesn't have to be crazy rainbow colors, like some YouTube, just
super bright and crazy, but I think some pop of
color helps it stand out. We've also learned that emotion
really helps it stand out and I know as YouTubers, a
lot of times we can go extreme and we're like with our faces and then people just imitate that, and I'm guilty of that as well, but there's science behind it. People respond to emotion, just no emotion at all gets less clicks. If you're happy or sad or confused or suspicious or there's drama,
and you do the scared face and then you talk about
the coming doom and gloom cause drama is popular
and drama gets clicks, then you tying all those elements together and those can make your
thumbnails much more powerful. So I think emotion, I think
color and then I think clarity. At the end of the day, I think that less is more on thumbnails. If we try to get too many
words, too many things. I try to think about ways to tell a story, if I wanna say how to
build a YouTube studio, I probably can't show the whole studio. You know what I mean? Cause if it's too far zoomed out, unless it's a really clean shot, if it's too messy, if it's too busy, if you confuse, you lose. So how can it be colorful,
have emotion, be very clickable and how can you make sure it stays clear and tells the story that
you want it to tell? This is a big challenge Jay,
but if you could pull that off, then you've got a winning thumbnail. Okay, so take a deep breath,
this YouTube thing is no joke, a lot of work goes into it, but YouTube is one of the
most powerful platforms on the planet for getting
your message out there, for building a life and a
business on your own terms, and so learning this process
and mastering, shooting videos and creating content is a big deal. And so now we're gonna be
going into the third part of the series which is
all about editing, right? We've shot our video, we've shot the photography
for our thumbnails, we've planned all that out, and now we're ready to
take all of our footage, we're gonna capture it on the computer, drop it in Adobe Premiere and edit. And here's the thing, if you have some kind of a
different video editing software, I think that you're still
gonna get a lot of insights out of the editing psychology, as well as if you wanna use Adobe, that's what I use, I use
the Adobe Creative Cloud, I use Photoshop and Adobe Premiere and Adobe Audition for
audio all under one roof, Lightroom for editing photos
that I use for social media. And that's what our
whole team uses as well, we buy different seats, and that way we're all able
to be on the same software. And so we'll include links
to all that kind of stuff in the resource guide. But now it's time to get into
the third part of the series, all about editing so let's
just jump right into it. So if you wanna level up your content, editing is one of the best ways to do it. And in this video, I'm
gonna be going through a beginner tutorial on Adobe Premiere about how to edit a YouTube video. I'm also gonna be sharing
a few tips from my workflow and even some advanced insights so let's just dive into it right now. (upbeat music) Hey, what's up, Sean Cannell
here with THiNK Media, bringing you the best tips and tools for building your influence
with online video. And right now we're in the middle of a four part video series, all about how to shoot, do a thumbnail, edit and then ultimately
upload a YouTube video so you can put out better content, grow your channel faster
and get more views. And if you actually wanna
watch part one or two, in part one, we did a whole
video on shooting content with the Canon M50 or similar
DSLR or mirrorless camera. In video two, we talked all about getting the thumbnail ready and
we're already done with that and now it's time to
actually edit our video and so that's what we're gonna be doing right now in part three. If you missed out on the
beginning of the series, I'll link it up on the YouTube card as well as post a link to that playlist in the description below. But with that, let's dive right into how to edit a video in Adobe Premiere. Alright, so step number one is take the SD card out of our camera, plug it into our card reader, in this case, I've got an extra long one plugged into my computer
with this crazy cable so I can just easily get to it. But whether you're on a laptop or you have a PC or some kind of a tower, you definitely need an SD card
reader, capture your footage and right now I've already actually downloaded it into an external hard drive and here's how I organize
some of my files. I've got my footage folder, and this is all the footage
that I shot in video number one, including the A-Roll and the B-roll. I've actually got the music folder and we'll talk about that in a bit. The thumbnails, and we
already created our thumbnail but that's where I would
save all the image files. And then I've actually
got my intro bumper. Now if you don't have one
made, you don't need one, but this is just my little bumper for my Sean Cannell channel. And if you actually wanna
watch the final video, I'll link to that and post in
the description below as well. If you kind of want to see
it either before or after, definitely check it out so
you can see the final result. So what we're gonna do is
we have Adobe Premiere open, and if you've ever used Adobe Premiere, it's a little bit more advanced
but I highly recommend it. So if you wanna do a trial, I'll put a link to it in
the description below. And I use Premiere for editing video and then I used Photoshop
to edit my thumbnails. And so we're gonna do a new project here and we are going to name it, right? So this was a Sean Cannell is the YouTube channel I'm posting this on and it was a home office tour. So I'm gonna do that
and everything else here is pretty much good to go. And what's cool about Premiere lately, is that it really will understand, in the past you could select
certain sequences and projects, and this might sound kind of crazy, but you'd have different frame rates and you maybe need to know some technical details ahead of time. What's cool about Premiere now is you don't need to know
those technical details, you can just drop your footage in and it will know how to
interpret it for you. So here is the Premiere homepage, it says right over in the lower left, import media to start,
that is our first step. Or we ultimately could drop the media right on the sequence place here, and then that's gonna
fill in these windows up here with other
content once we do that. So I'm actually gonna
select all of my clips and just drop them
straight into the sequence because right now it's
importing all of our footage from what we shot the Canon M50. Alright, so now the footage is
actually all in the timeline. Right now in the lower
very left hand corner, you can see that it's
conforming the audio, which actually means that those waveforms are kind of showing up on here. So here's what I mean. If we wanna make our two main kind of visuals here a little larger, this is our first layer of video and audio and here's what I want you to think about. Right now on the screen, we can see some of the preview footage, and if you remember in video number one, we talked about A-Roll and B-Roll. And so essentially, if
this is your A-Roll, which is your layer video number one here, maybe we wanna pull in some B-Roll, here's all of our B-Roll clips, but we don't need the audio on there so I just unlink the audio, now I've got that clip released. So I could be talking in the A-Roll here, but then it could show the
B-Roll while I'm talking. This makes sense? So there's the B-Roll clip,
there's the A-Roll clip. And I'm able to just drag and drop and move things all around
here in the timeline. And so I'm actually gonna
delete this because of the order and I'm going to sort this by name to get all of the files
in the order I shot them cause they were in some
kind of crazy order when I first dropped
them into the sequence. So now when I take these
all into the sequence, here's the cool thing, the main video should just
be all the way through here until this is all the
main video that I shot. Here's my outro, and what I'm
doing on the timeline here is I'm using the hotkeys minus and plus to zoom in with plus, minus
to zoom out, see that? So I can zoom into the Edit. And so now if I actually go to here, this was all the B-Roll clips, I'm gonna move those off to
the right, and here's the deal, I actually don't need any
of the audio on these clips, and so what I did is I right
clicked, I clicked unlink. And so just to clean it up,
this is the way I do it, is I just take in this waveform
to delete all that audio. This is all B-Roll clips, make sense? So those will go in later,
and what I'm gonna do is start with the A-Roll, the audio here. And so I'll turn this up a
little so you can hear it and... Creating all right,
setting up your home office in a way that, all right, setting. Now one of my biggest tips
when it comes to editing is watching the audio. I've learned so much by being able to, obviously, none of this matters so I can just drag and hold
and trim that clip down on the left because I'm
restarting, I'm messing up. And now it looks to me like I'm actually starting like right here so let me see. Hey, what's up, Sean Cannell
here and in this video, I'm gonna be doing a home office tour with a bunch of cool
home office design ideas, whether that's ergonomics from the various chairs and ways of... All right, messed up again. So, now I'm gonna look at this one. If you're looking for some
home office design ideas, you're gonna love this video. Now check this out,
there's a hotkey called L and I realized this is a beginner tutorial but you're kind of seeing
inside of my workflow so ways I go faster is pressing
the L button to speed up. Now, a tip there is having
a strong hook in your videos and that was the hook,
that was the opener, right? So now I'm actually gonna drop in from my file folder, the bumper. And if you've got one of these created, what you can do is just have it start right after your intro ends. Boom. So there's the intro, very nice. And now I can cut into the video itself. And the main thing I do
is I just work through from left to right basically on the edits and I try to look at the waveform to see when I maybe got the intro right so it looks like I probably
restarted, hey, what's up? Hey, what's up. There you go, okay, four tries. Alright, so I'm getting rid of all this stuff going back to the but. All right, boom. Little tip right there is
one of my favorite features is I can right click in
between and say, ripple delete, and then just boom, bring
it all back nice and clean. So if we replay this, boom, and now we're going
into the actual video. And so now you can see what I'm gonna do is go through the rest of
the edit of the A-Roll, I'm gonna be just trimming
through all of the clips, bring them back, and then
we'll do B-Roll after that. Alright, so now let's... Okay, so one note... All right, now one of the tips
we shared in the first video was when I'm in front of the video, I had the Shotgun mic pointed at me but when I got behind the camera, I had the Shotgun mic pointed back at me but I was speaking like right into it so the audio is a little bit louder. So what we're gonna do here in Premiere is I'm just gonna go audio
gain minus three for now and that'll let us go a
little bit more so quiet. So as we're getting through
this, a couple things to know, I'm cutting a lot of things out, I'm also trimming
restatement of some things. I mean, I noticed that I
keep rambling on and on and I think how far back can I go? Like if I can cut it, like if
it doesn't add to the story, you might as well cut it out. Videos should be as
long as they need to be but as short as possible, so always look for ways to slim them down and to try to honor people's time when it comes to the viewer. The hotkey I'm using is space bar to stop and space bar to... One of the hotkeys that I'm using is space bar to start and stop the video. So I can do to space bar + L to speed up and plus and minus to zoom
in and out on the video. All right, okay, so for a quick update, you can see on our timeline
here we have basically, from the intro, we have from the hook, we have the intro right there, and we've gotten through
all of this editing so far. Now at this point in the video, I kind of make a joke
about this little plant so what I'm gonna do
is add a bars and tone. This is gonna add so that it
goes into my project files right over here, I can drag it in here. This is my favorite way to
add like a quick comedy beep and this is just built
right into Premiere. See that? And then right after I
say succulent essentially. That's a nice succulent, beep. And then it kind of resets
attention, a little bit of humor. My goodness, delete all that. That's a nice succulent, comic beep. Got that? Alright, we'll keep going. So that's just a little... Alright, so quick check in here, we basically have all
of our A-Roll, right? I told the story from beginning to end of walking people through the office tour so now it's all laid out in the
timeline up into this point. I did shoot the outro
with a different lens, a little bit of a blurry background to kind of switch things up, just to show kind of the
full use of the M50 as a kit, and so let me just cut to that outro, I think I can see it right on here. Again, I'm looking at the WAV file, you see how much I messed up
like one two or three times, and then eventually I
know that when I start, the last time is the time
I got it right, right? So I can always just
get rid of the beginning of all that stuff and then. Boom, and there's the little video. So look what we've done, we've got the whole A-Roll laid down. And then the next thing
I'm gonna do really quick is create the End Card. So I'm gonna open up Photoshop to do this. Now I've already spent the
time building a template which allows me to have the
Subscribe button up there. Remember that when you have
an End Card on YouTube, it can be a maximum of 20 seconds. So I already have this template created so I'm just going to change
the top video call to action that will end up on this video. I'm gonna give a link to maybe
a different video I've done so how to make money on YouTube. Great, and then watch another video, that one will be recommended by them. So all I have to do here is go Save As. I'm gonna drop JPEG on that guy and throw it in a most recent file, how to make money on YouTube. And watch how cool this is. Now all I have to do is
drop in this End Card into my timeline and that'll
be the outro of the video. Now, so I've dropped
the End Card in there, it doesn't need to be up
there for the entire time, I usually only want it up
there like 10 seconds or so. And so now I actually wanna do music next. And so there's a lot of
different options for music, I actually have a video
here on THiNK Media with some of the best free option so if you wanna watch that,
click or tap the YouTube card and I'll put it in the description below. But if there was one site
that I feel like is the best all around for most YouTube
creators, it's Epidemic Music. And they just have good pricing, it's very affordable if your
channel's not very large. If you have a large channel,
it's still affordable but of course you can afford it as your start making more money. And so I already pulled up as we saw in the beginning, the music folder and so this is some of the songs I already looked up on Epidemic Music. And so one of the reasons
why I love Epidemic is because you can really get clear on what music you want fast by just doing something like this, maybe you say, okay the
mood I want is hopeful, the movement of it, like
the pacing, busy, frantic, no, I kind of just want it to be smooth. And then the genre is
electronic and dance, I want like beats. So now what it does is
it only is showing you hopeful, smooth electronic and dance, so we have old school,
hip hop, beats, disco. You can see the tempo,
the beats per minute, you can actually see that as hopeful and smooth here, the energy level. Just Epidemic gives you so many details. So I spent some time
picking out some good music. Okay, and for the outro, I want that end song to like drop heavy. So I have this song that
actually has some lyrics in it and that is copyright free
though because it's off of a site once you're paying for
it, you're all good to go. So now when I'm also editing music, I like to do something similar. Remember how we were
looking at the waveform, I can see where the drops are based on the waveform visually, right? And I've been doing this for a while so you kind of get used to it but... (upbeat music) So that's the build. (upbeat music) Build. (upbeat music) So there's the drop and that's exactly what we want for the outro. And so it's a little loud, I'm actually gonna go
minus five on this guy. And then what I wanna do
is see the exact drop, there's the exact End Card, waveform wise, there's the exact drop light there-ish. Go back a little, and this
has kind of some beats. (upbeat music) Nice. So I'm gonna fade that up. So we're gonna jump over here
into effects in Premiere. Audio transitions and constant
gain, it's kind of weird, you think it'd be like
crossfade or fade in, it's actually called constant gain. (upbeat music) So I'm not in the song complete so I'll finish the End Card there. And that's kind of it, right? So we got the music in the end,
what we're also gonna do now is now drop some music in the beginning. And for this edit, I'm not
gonna go super in depth, I would normally go back through,
maybe take out dead spots, do more editing, you
can do music throughout, but we're probably gonna do music in the beginning and the end, and so let's drop a little
intro song and we'll mix it in. Okay, so you also heard it there, there's like a little swooshes,
little ramp ups or whatever. And if you actually
wanna see the songs I use and check out Epidemic Music, I'll put some links in
the description below so you can see those. But again, visually here we can see this. (upbeat music) So my opinion is work
backwards from the drop. And so if we want the drop
right when the logo hits, I'm going to go minus five again cause its coming in a little strong, then I can just pull this
out backwards, make sense? And then what I'll do is I'm
gonna do a little cut there, right click audio gain,
I'm gonna go minus 18. So I don't want this music
to overpower my vocals. So then watch this, here we go. if you're looking for some
home office design ideas you're gonna love this video. My name is Sean Cannell, and I've been a full time entrepreneur for over four years now, freelancing well before that
and working from a home office. So a couple things here again, in editing, I'll probably go
in and mix the audio more, I'm gonna turn this audio up a little bit. This could probably have like a four. And keep in mind, one thing
you wanna look at on Premiere is on the right side, there's waveforms. So see these waveforms right here? You don't want that to ever peak so you wanna mix that and you want, you can even get deeper into your audio if you click the audio tab and
see how loud your music is, that's audio three compared
to how loud your voice is. And then you think about the human ear, if those levels are the same,
dude people can't hear you, the music's overpowering, so
you may pull the music down. And I always like to
default towards the audience being able to hear the video so I'm actually gonna make once the song gets a little bit louder, I'm gonna take it down
to like minus 22 here, and I'm gonna mix, we'll go back to our editing
layout here on Premiere, fade those together. Great, nice though music
and then here we go. (upbeat music) So as that fade went up, I already had the sound
effects on my intro, boom, the drop happens, and then I made the fade a
little longer as you can see, by you can just stretch
it out, slide it around to get exactly where you want the quieter part of the song going up. You could also do this with key frames, we don't even need to worry about those in this particular tutorial. And so then audio gain over here. Now I'm gonna go like minus 25. I want it to just kind of be a nice bed but more about the vocals of
me talking and so here we go. Little too fast so I'm
stretching out that transition. (upbeat music) I'm actually gonna turn
the intro down a little bit because of how loud it is compared to me and maybe even turn me up
to like without peeking, I'm sitting a little further
so I'm going to go seven, all right, there we go. (upbeat music) Okay, so at this point, we could be done, we could just export the video right now, but there's a few other
things I might wanna add in. One being maybe like a title. So let's just create one and
I'll add a couple others later. I'm gonna go Legacy Title, I know there's a new
titling thing on here, but I'm just gonna go easy, fast, and so a really quick way
I like to title things is I just create a little
black box here on Premiere, and then I'm just gonna
go at Sean Cannell, and this way, if you wanna give a call to action to your social media, right? And I'm gonna use the
font that I love to use, it is black italic, and there we'll just
go white on that font. So now you can see that right in there. Boom, super cool, and that was it. And now that is over here
in our media library, our project and we can pull Sean in. So hey, what's up Sean Cannell here. I could add a sound effect same way cause now you're seeing
how layers work, right? So you could add sound right
here, these camera clicks. Watch me, I'll on mute this. That's a sound effect, right? It's edited in. So if I want a little
swoosh in, swoosh out, that's a lot of times what we do. (upbeat music) So then over here, I
actually do have a plugin, it's called Impact Push, I'll link to it in the description below. It kind of gives you like a
nice, not just like a heart, see it gives you like a motion
blur on your animations. And if I click effects here, I want it to come in from the left. (upbeat music) That's wow, that was a
long journey all the way, I want it maybe from
the right the, I guess. (upbeat music) There you go. So okay. (upbeat music) Okay, so you see that guy, and then I can make him push off as well. So he comes in from the
left, leaves the left, I dunno why it actually
says right so whatever. (upbeat music) Okay, so that is basically the full edit, which brings us to actually the export. And so what I'm gonna do
is mark out I'm saying that I want everything
underneath this to be exploited. But we're actually going to do that in part four of this
video so I'll tell you all about how you can watch
that in just a second. Alright, so a few other things that I did after I finished the edit here was I added in some B-Roll, right? So the A-Roll is on that video
layer one inside of Premiere. And then what I did was I
added B-Roll on top of that at the points where I talked about it. So I just took a few moments to do that, made a few tweaks to the audio. And besides that, our next step now is to export the video
and upload it to YouTube, and that's what we're gonna be doing in part four of this series
so if you wanna check out the whole playlist and that next video, just click or tap the YouTube card or post it in the comments below. The mega video of all time continues. Man, if you're still here, let me know that you made
it this far in the comments and let's talk about
some of the top questions from the THiNK Media
community all about editing. Corey asks what's the
most efficient workflow such as preset configurations, templates, having your intro B-Roll et
cetera organized and accessible? You know, a couple things Corey, I think number one, it's all gonna start on your
actual hard drive itself. I like to make sure that
I stay really organized as far as all of my music in one place, all the B-Roll in one place. I like to have my assets for a project, whether that's the intro, sound effects. When I say intro, I mean like
the bumper, I use End Cards, we call them End Cards at THiNK Media, well, that's what YouTube calls them, and it's just a little Photoshop image that we put at the end of the video that we can layer over
the end screen elements that YouTube gives us access to. So keeping it organized
on your hard drive, and then remembering that
most editing softwares will allow you to save a template of one of your projects or a sequence so that if your videos always
have some of the same things, same bumper, maybe same intro
song, same few sound effects, same lower thirds of your name and social media icons
popping up on screen. You may only need to build that once and then always open up that project and then just drop in the elements that you shot for that video. But I also wanna recommend a
video in the resource guide from Omar on the THiNK Media Team, he's got a really cool
training about video podcasting and how he does it really
fast in Adobe Premiere and keeping like a template for basically pumping out YouTube videos, and he's got some new
videos coming up as well so make sure to check
out the resource guide. Anne asks what is equivalent
to iMovie for PC that is free, I need something that
allows you to connect all the clips together when
it gets cut off by the camera, preferably as easy as iMovie
when you just drag and drop. Well, a couple to check out are Blender, Da Vinci Resolve, HitFilm Express, and of course, I'd recommend maybe Google and see what the top recommendations are. In fact, let us know in
the comments if you use any free PC video editing
software, keyword that's easy. And Anne, even the ones I recommended, I don't know how easy
they are really to learn. I know you're asking on PC but I think the best
video editing software to start with is iMovie if
you can get access to a Mac, because it's simple, it works
fast, it works with Mac, but check out some of
the ones I recommended and then read the comments below and we'll highlight any comments of some of the best recommendations for free PC video editing
software that's easy. Brackston Nutt, good to see you, man, thanks for the question. I use Final Cut Pro 10 and I'm struggling with
Adobe Premiere Pro and AF, I think you mean after effects, do you have any classes or which classes would you recommend? The two I'd recommend are
LinkedIn Learning or Skillshare. In both cases, there are
tutorials and training on each, they both have free trials and so you can always
jump into either of them, we'll put some details
in the resource guide. And then eventually it
becomes a paid trial. If you really wanted to be crazy, you could probably sign
up for the free trial, crush it in a weekend, take
a couple days off work, learn it and then you can always cancel or just stick with those programs because they both have a lot of tutorials
about all kinds of great, important software that we
need as content creators. So Skillshare or LinkedIn Learning. Biscuits and Tea Gaming asks, I always struggle with sound editing, I never know whether my levels
are right, music or no music, any tips would be appreciated, Well, I definitely recommend first off to always edit with headphones
or good studio monitors so you can be monitoring your audio because audio is one of the
most important parts of video. But the problem is, it's not just like what
it sounds like to you, what you need to measure is the levels. The way to know your levels are right is to actually look at the levels. So in Premiere, what you will see and any editing software should have this is the audio level whenever
you're playing your footage. Now, you may have recorded the audio too quiet in your camera,
maybe it's too loud, hopefully it's not too loud cause that's when the audio
is blown out or distorted, but then you bring your
audio and you're like oh shoot, all the audio
is like minus 24 db, it's very quiet. Here's where you want it to be. You want it to be in
this range of minus three to minus six, really minus 12, but I like to be right
in here without peaking. If you go too high,
then it's called peaking and it'll hit this red. So here's Premiere again,
showing you your levels, right? And if you're hanging out in this area, in this kind of orange yellow
area, then levels are good, and if you go too high, then you need to reduce down those levels. And the next thing I'd say is, make sure that you just mix
your audio based off the A-Roll, typically the voice of your subject, that's the most important part. I think it's the storytelling,
it's the teaching and music should be
complimentary, never overpowering, we call it the grandma
rule here THiNK Media. And for us, that simply means that if grandma was watching the video, that she would not think that the music is too loud and overpowering the vocals. And so we'd rather play
it on the safe side, all you Zoomers out there, you might want your music
pumping a little bit harder, but for us we just think is
it a little bit too loud? Let's go even quieter than that. Is it a little bit music is
kind of overpowering the vocals? Let's go a little quieter. Now, when the vocal
stop, ramp the music up, music provides energy,
music provides momentum, music provides emotion, but we never want the music
or any other elements, sound effects or anything to overpower or any element to
distract from the message and the story that you're trying to tell. So edit on headphones, edit
on some studio monitors, watch your levels and
practice, practice practice, cause audio editing and
video editing is an art. All right, Mr. Dhan asks, how do I do time lapse and split screen? Well actually, Mr. Dhan, we've got a video on how to do time lapses simply and so I'll put that in the resource guide in the comment section below. Split screen is gonna depend
on your video editing software and so for specific tips like that, without the time in
this Q&A to go into it, I encourage you do that search and here's how you would
search it on YouTube, the thing that you wanna do, and the software that
you are editing with, and Google as well, right? So you might do Premiere Pro split screen and then see if there's
any tutorials out there. And if there isn't a specific tutorial on what you wanna learn, then definitely check
out a deeper training from like LinkedIn Learning or Skillshare. My friends, we've come this far, but our journey is not complete yet. We've learned how to film our videos, we're learning about thumbnails, we've learned how to edit our videos, but we've got another step, and now we need to export that video and upload it on YouTube, and that's what part four
of this series is all about, and then after that, I've
got more questions to answer. And so I hope you're still buckled up. I hope you've got your
second or third drink or lunch by this time or dinner, depending on what time zone you're in. And now, let's get into video
number four so here we go. So one of the best settings for YouTube? You know, it can be kind of confusing and frustrating to figure
out the best settings from your video editing
software for your video export so in this video, we're gonna be looking at the best recommended YouTube settings, plus, I'm gonna show you
exactly how I export a video from Adobe Premiere and upload
it on YouTube, coming up. (upbeat music) What's up Sean here with THiNK Media, bringing you the best tips and tools for building your influence
with online video. And right now we're in the
middle of a four part series about how to shoot a
YouTube video with a camera like the M50 or similar
DSLR and mirrorless camera, how to do thumbnails, how to edit, and now the best export settings. So if you actually wanna watch one of the other videos in the series, you can click or zap the YouTube card or I'll put a link to the whole playlist in the description below. But I just finished up editing the video that I shot on this M50, and we're taking you
through the whole process. Now the next step is to look at YouTube, we're gonna look up
the best settings first and then we're going
to go through Premiere and I'm gonna show you
exactly how I export videos, step by step with a few pro
tips, let's dive into it. So how do I actually know that these are the best settings for YouTube? Well, the cool thing is YouTube tells us it's recommended upload encoding settings. So I'm gonna link to this page I'm about to show you in
the description below, but let's go through it
kind of line by line. And the first thing it
says is the container, it says that it should be in an mp4. And this is something
a lot of people miss. A lot of times people put out like MOVs and other files, which will be fine, but sometimes they take longer to process, they might not look right, so you might as well upload
like the best format, and so it's an mp4 format. Next is the audio codec. We're not gonna worry too much about that but that one is recommended there. Next is the video codec and
it's kind of fancy stuff. Here's the thing, you don't
need to understand it, just like use it as a checklist, right? So the video codec is
H.264 and then it gives you some more stuff but we can
collapse these windows. Now the frame rate is one of the most important things we wanna talk about. Because here's the thing, if you remember back to
part one in the series and if you haven't watched
the full series, again, check it out, we'll link to
it in the description below, we talked about how to shoot a video. And when we started
out shooting our video, we shot it in a certain frame rate, it's important to keep the frame rate consistent through the whole process. And so what I mean is, if
you start in 30 frames, you wanna edit in a 30 frames project, and then you wanna export in
30 frames a second as well. And sometimes when the video looks sketchy or weird or there's weird motion, it's because something was done wrong, like if you shot it in
30 but export it in 24, it might not look right. If you shoot it in a certain frame rate and mess with the process. And so right here it talks
about common frame rates, YouTube's cool cause it will
accept other frame rates, but it tells us what those should be and then it gives us a few
other details about it. But here's the probably
the most important thing that we need to know,
and it's the bit rate. This is actually how
large the file size is. Now, when it comes to YouTube,
a big mistake people make is they export super large file sizes, not necessarily realizing that YouTube is gonna compress it anyways. What does that do? Well, if you export your video and it's like a gig, a gigabyte, it's gonna take you a
lot longer to upload, especially if your internet speed is fast, it's gonna be down processed, it's gonna take your computer
longer to export, probably, and so it's really gonna slow
down your whole workflow. So when we toggle bit rate, what we want is to
actually make the file size essentially the minimum
amount of file size that we can have in our software, and I'll show you what I mean in a second. So for example, if we
were editing a 4k project, we would want the video bitrate to be 35 to 45 megabytes per second, mbs. We shot in 1080 and we
shot at 30 frames a second, and so what it's saying
is that our video bitrate from a standard form rate should
be 10 megabytes per second. If we had a higher frame rate like 60, and why would we do that? Well, if we had a 60
frames per second project, maybe it's because you
just like the vlog in 60, but maybe it's because
we're doing action sports, we're doing some snowboarding footage and we want you to be able to see all of the motion in that video, well then, you wanna make sure
that you give the file size enough megabytes per second to
support all of those visuals and those extra frames that
are happening in the video. So now that we know all of this, what we can do is jump over
to Premiere for our export. So I'm gonna go to File,
Export, and I'm gonna say media. And we'll go through this line by line but here's what's cool, format
H.264, why did I pick that? Because YouTube told me too, right? And then the preset it says match source which is a high bit rate. There are some presets here,
we could go YouTube 1080p HD and that could solve
it for you right there. If you look down 1080p,
and here's what we can do, we can scroll down to the
bit rate, it's actually 16, and maximum bit rate is 16. But guess what? YouTube just told us that actually the bit rate for 1080 only needs to be 10. Now 16 is gonna be fine, it's gonna probably just look better, like in YouTube might down process it, but if you wanted to
speed up your workflow, what you might do is you might
say just match the source, which is gonna be really high, and then I'm gonna scroll
down, this all looks good. All of this is pretty much locked in cause there's matching the
source so Premiere makes it easy. But what I can do down
here is there it is, see there's 10 right there
and here's what I like to do, I take the maximum bit rate, I just max that out as high as it goes. Here's what that means. It's basically saying
that the target bit rate is 10 megabytes a second,
the file for various, the main for the bulk of the video, it'll be 10 frames a second,
but by having a maximum, lets say there was some
scene where you uploaded from after effects and
there's crazy motion or all the sudden there was all kinds of dynamic stuff happening, and what you needed was a
little bit more file size to keep all of those graphical
movements looking sharp and not breaking down and
becoming pixely or ugly, then by maxing out your max bit rate, it just gives Premiere the
permission to basically do that. So if we wanted the
leanest export possible, knowing that there's really no reason to put out a higher quality than this cause YouTube's gonna make
it 10 megabytes per second, then we're basically good
to go with just that. Now, sometimes I'll jump
over to audio as well and just make sure that
the audio quality is high cause I want people to hear me. If we look back at the export settings, we can see that for stereo, it's actually 384 kilobytes a second, if it's mono, you want
128 kilobytes a second. And so in this case, we actually
have it on the highest, 320 so that's great, that'll sound amazing. Keeping in mind that
something like a Spotify or a lot of mp3s you might
download are more like 128, or sometimes even lower. So 320 is a really good
bit rate for audio. So now that's already been set up so there's really nothing
else we need to do here except for export it. Now we could queue it if we want and use Adobe Media Encoder, I like doing this if
you have multiple videos that you've edited in your timeline and you wanna stack 'em all up. And before we do that, we're
gonna do one final thing and just pick where this
video is going to live. I'm going to go to our most
recent folder in Dropbox and I'm going to title it up. So I'm gonna say 2019-06-12, and this will be the home office ideas on the Sean Cannell channel, version one. And again, sometimes I
maybe export a video, watch it and I'm like,
oh, something was wrong, I need to go back and make an edit, but it should be good with
that and then here's the deal, boom, we're gonna hit export, and now it's going to
render through that video, process through that video. Now let's actually just
take a quick step back before we click that Export
button and that is this, when you wanna export a video
from a Premiere timeline, you wanna make sure that
this area right up here is starting at the beginning of the video and it's ending right as the video ends. And so another way to do that is you can actually right click right at the end of the video and you can say mark out,
this is your outpoint. So there's an inpoint,
there's an outpoint. So here's what we're
gonna tell Premiere to do, we're gonna say anything
underneath this selection area, we want that to be in the final video. If you've ever had a video with
like extra black at the end, it's because this was like this, and this would just be dead space. Or if you've ever had a video with like unnecessary
stuff in the beginning, it's maybe because of not having those in and out point set right. And actually, let's say
I was to move my file, let's say you had like
some weird B-Roll over here and a bunch of other footage over here, if you just put your in and out points basically at the front, no matter where your
content is on the timeline, then it's gonna export
this video, makes sense? So I'm gonna just ripple
delete that again, take this back to the
beginning of the timeline, and so that is the area and I'm pressing plus and minus to zoom in to make sure I'm right
at the end of that video. Great, and then I can go to the beginning, zoom in and make sure that
it's right at the beginning. So now we're fully ready
to export this video. All right, now that the
video is fully exported, we're ready to upload it to YouTube. So I have my file folder
here with the final files. You also see this is the thumbnail that we designed in part
two of this video series. If you actually wanna see my process where I show how to do this in Photoshop, just click or tap the YouTube card and you can go watch that video. And then I also mentioned
that sometimes I do an export and there's maybe something wrong so I actually ended up with
two versions of this video. So just a tip, I played this
back and then I was like, okay, lemme tweak some things. So I changed that, I made version two. This is our final video
file here on my desktop of the computer or rather in
this folder, so now I'm ready. Inside of my YouTube's Studio Beta for my YouTube channel here, I'm gonna click the
little upload video icon up here at the top and it's
pretty straightforward, all you need to do is drag this video right over to the upload and it's gonna upload it here on YouTube. Now, a huge thing that I would recommend that we don't have time
to cover in this video is this is where everything starts. I mean, the title, the
description, the tags, of course the thumbnail that
we talked about in part two, this is everything if you wanna
get your video discovered. Remember, content is king, but marketing is queen
and she runs the household so if you actually wanna learn about mastering the marketing of YouTube, the title, the description,
the tags, even topics and some of the best ways to
get views and subscribers, check out my free masterclass
at thinkmasterclass.com, or I'll also link to it
in the description below. Boom. All right, now our video is
exporting and going on YouTube. But here's the thing, this brings us to the end
of our four part series but really the beginning of what I believe is the most important
part of our you journey and that is the strategies, that's the kind of things that you do after you upload the video, the titles, the description, the tags, and all of that kind of stuff. So if you've been loving this series and you want some more training about how to actually get views, optimize your videos and
some of those next steps, I have a free masterclass
and it's about an hour long and I walk you through
exactly my strategies for how I title videos, position videos, so they get massive views and that's how I was able to quit my job and go full time on YouTube. So if you wanna watch that
it's at thinkmasterclass.com or I'll post a link to it
in the description below, you can watch it free for a limited time. Normally, it's a part of
some of our advanced courses that we have students that go through to learn YouTube at a higher level, but you can watch it
free for a limited time so check it out in the description below. What a journey we've been
on together, what a saga, the THiNK Media chronicles
of YouTube video production and we've got more
questions to answer from you in the THiNK Media community
all about uploading and the process of getting
more views on your videos so let's just jump into them. Avishaa Vlogs asks, I
use Shotcut and sometimes it takes 50 to 60 minutes
to export a 10 minute video. While when I export a video
of one minute or less, it takes less than one minute to export. Thanks so much for the question. I checked out some of your videos and you are a great artist. And here's a few thoughts when
it comes to exporting videos. There's a lot of factors,
first of all your software, I don't know much about Shotcut, that's another free
software recommendation by the way THiNK Media, but sometimes the software itself might be slower when exporting videos, that doesn't probably
explain the discrepancy but that's one thing to consider. The next thing is the
video file size itself, 4k can take longer to export than 1080p. And the actual video codec
can slow down exporting. So some cameras shoot in AVC
HD sometimes GoPro footage, old school GoPro footage
used to be hard to export than a smoother footage from DSLR or mp4. And I know that's all
kind of confusing terms, but like the file format itself
can slow down the export. Next, if you stack different layers of clips on top of each other, if you've got different B-Roll or effects will slow down the export. If you make something blurry
or you add color grading, all of that can slow
down the export as well. My thing is that maybe Shotcut doesn't have a problem
with the quick export, but when you throw 10 minutes
at it, maybe it bogs down. When it comes to exporting,
you really just need to test and if you wanna speed exporting up, think about everything I just mentioned in terms of your video workflow,
the file size, the Codex, think about investing in a
faster machine eventually if you want faster exports, and then think about your software itself, just changing your software
could lead to a faster export. And one other thought about that is I've learned that Mac
is oftentimes the fastest when you combine like a Mac
computer with Mac software. Why? Because the computer company manufacturer also made the software so iMovie Final Cut Pro
10 meets a Mac computer, together fast, where even if you go Mac
computer Premiere Pro, it's not as fast. It's still can be fast, but like it's a different
software producer than the hardware producer. So I threw a lot at you just now, it's a combination of a lot of things. Test, experiment, read
forums, watch YouTube videos, and make sure you're subscribed here at THiNK Media for more tips and we can do some dedicated
videos on this very topic. Sebastian asks, I shoot on the EOSR and I heard Maddie say
when he uploads on the ER, he films in 1080p, edits
and 1080p, but uploads in 4k because of the ARS nitrate or
something, how legit is this? Also, can it be done in Final Cut Pro? It's easy to do from
Premiere Media Encoder but I wonder on Final Cut since
it's not my primary editor. Thank you. First thing, I'm not sure
about the art nitrate. However, there is some intelligence to actually uploading
in a higher resolution even if you didn't shoot
in that higher resolution. One reason why is YouTube will actually give you a higher bitrate, meaning theoretically,
and even truthfully, your 1080 will be better
in 1080 and even in 4k if you export it in 4k when
you upload it to YouTube. The same is true about 1080 60 frames a second versus 1080 30. YouTube gives more of a bit rate to the file when it's larger. Bottom line, that it's kind of a hack. It's also kind of a hack to trick YouTube into the fact
that the video is 4k, they're not gonna know the difference. It is 4k, it's just
1080p up processed to 4k. And so besides the Nitrate question, I think that it's a smart move regardless for those that are still tracking with me. Next, can it be done in Final Cut Pro? I don't know, I am not
a Final Cut Pro user so I'd probably Google that
and see if it's possible. It's certainly possible in Premiere. But here's another alternative,
edit the video in 4k. All you'd have to do
is, scale the files up. In Premiere, it's pretty easy
to say scale to fit the frame or you could just stretch
them and then copy paste that effect across all the different clips to just actually edit the file in 4k. Reason for doing this, again, it's not ultimately
gonna make it look crispier, but then if you put titles on it, those are going to be 4k titles. If you maybe pull images in, the images, they're all
gonna be stretched to 4k so that final export will be in 4k, then you throw it on
YouTube, it's gonna be in 4k, but a lot of people are
gonna probably watch it in like 480, 720 or 1080 and
it'll look better overall. We just got super geeky so
if you're still with me, smash the like button. If you're this far in the
video, tell me in the comments that you're this far in the mega video and let's take a
commercial break right now so you can check out Grow With Video Live, our annual event that we have here in Vegas cause guess what, Live in Vegas with me is gonna be the whole Think Media team, we'll have Kyle and
Omar and Tony and Nolan. And we use different software, some people are editing on Final Cut and they know these tips and some people are editing on Premiere. So if you wanna network with other purpose driven creators and entrepreneurs, and you wanna kind of take your
video game to the next level not just technically but strategically and what's working to
get views on YouTube, on LinkedIn video, on
Instagram, all those things, check out growwithvideolive.com. Roll the ad break and I'll be back for some more questions in a second. - [Narrator] Tickets are on sale now for Grow With Video Live 2020. Get all the details and claim your ticket before it sells out at
growwithvideolive.com. - Jenny asks, are the YouTube export options in Adobe any good? Jenny, I'd say yeah, they are a shortcut to just get The best export
settings for YouTube, Adobe's probably looked into that. And what Jenny is referring to here is that Adobe tries to
make it easy for you by on the drop down window
saying select 720p for YouTube, 1080p for YouTube, 4k for YouTube. And so if you wanna just keep it simple, you could select those. However, in the video I just showed, all the settings that I did, if you wanna follow those
step by step in Premiere, then those are really good as well, they're based on some of my other research and just kind of coming up
with the ideal export settings based off of YouTube's
recommended settings. So I'd say this Jenny, in either case, your videos should look great. Sahsplishsplash asks, do you backup all of your exports even after uploading? Even so how many hard drives do you have? Yes, the original exports of
all the videos are somewhere. Do I know where they are? I don't know. These days we are a decentralized unit of Renegade media creator
savages at the Think Media team. Over here if you look,
we've got, you know, I don't know piles of hard
drives, I've got these three, this one came from LA,
Nolan uses that one, we got all these ones. In the other room we've got a
NASS network attached storage that we're supposed to use that to drop all of the collective
of our backed up footage, that means our original footage as well as our export footage on there. We got a Dropbox, we got a
lot of stuff on there as well but not necessarily those final exports. We do think of YouTube as a place where a lot of times when we're editing, we'll still download the file off YouTube just cause it's faster and edit that in but of course there's
some quality loss on that. And so I think that where
we are at THiNK Media, I started this channel 10 years ago shooting videos in my bedroom, and now fast forward a decade, and it's grown into
like this crazy company with like a bigger team
that's kind of decentralized and so how many hard drives do you have? A lot. How many hard drives do you need? As few as possible. I think what I would recommend is probably have some
kind of a working drive. You know, if we edit on a laptop, we really love the Samsung SDs
that are light, they're fast, and you can just plug
them right into USB C or the new Thunderbolt PC,
they're really fast as well. And that's a drive that you
can really edit off of fast, especially if you're doing 4k, but then maybe you wanna drive, I just sent a six terabyte
older kind of Western Digital basic drive to LA with Nolan
just as a backup drive, just as a place to like have redundancy. And then eventually you
want even more redundancy meaning if it's only in
one place, it's a no place. If you got one, you got zero, if you got two, you got one, what? And that is in terms of the locations. Why? Because if you have a hard drive fail, what would happen to that footage? And so think about redundancy,
think about backups, think about do you even
need it in the future. That's a lot and we actually
will put in the resource guide some of our recommended videos about network attached storage and
hard drives with more tips. Domingo asks, how do
you get the right tags, names and description? Well Domingo, that is a great question, we'll link in the resource
guide some of the best videos we recommend here THiNK
Media, check those out. But again, the best resource
we have on that is my free one hour YouTube web class
at thinkmasterclass.com. This video of course is
about the production side, the filming side, the gear side, that free masterclass
at thinkmasterclass.com is a one hour training all
about what you're talking about, how do you title your videos, optimize your video so
they get more views. So if you haven't seen that
yet, definitely check it out. Jasmania asks, which video resolution do you personally recommend
exploiting in, 1080p or 4k? Is there a substantial
difference in either? So we've already touched
on that a little in Q&A but a few additional thoughts. There is a substantial difference, I mean 4k when we shoot
with our A73 Sony camera, which is our higher end favorite camera and we did a video of like
what's in our camera bag right now for 4k shooting
events and whatnot, we'll put that in the resource guide, that looks just beautiful,
4k is crispy, it's beautiful. 1080 looks great, we're shooting on the
A73 right now in 1080p and it also looks good
but there's a substantial difference in sharpness and detail. If you think about it, 4k is
four times bigger than 1080p, like you could fit four 1080p
clips in your 4k footage. And so yes, there's a difference. Now, is it a deal breaker? I mean, you tell me in the comments. How do you think about this video? This whole video has been in 1080, the M50 footage that I shot for the four part series was in 1050, and so I think both are are really solid. Of course a lot of people are gonna be watching on their phones, but then other people are gonna
be watching on their 4k TV. So use what you have now, if you've got a 4k camera
and you can edit in 4k, then you might as well do it cause you are gonna prepare
yourself for the future. If you don't have it yet, don't get stuck, keep creating content
now with what you have and then as you generate
income, as you create moment, level up your gear, your computer, your editing, your software as you go. Linz, why does it take so long, 4k? Yeah Linz, the reason 4k
takes so long to export and do everything is because
as we just mentioned, it's so much bigger, it's
four times bigger than 1080p, so it takes longer to edit, takes longer to backup the
footage, file sizes are bigger, if you got to send it to
an editor or something which definitely, if you
ever plan on hiring an editor or you're a business owner that's gonna work with
the virtual assistant, it's things to consider
because 4k will take longer to upload and transform
and put on Dropbox. And I think those are the reasons. Here's the deal, if you have a fiber
connection on your internet, your internet home speed, as 5g rolls out, as computers get faster, 4k will be more practical and this is a good point to bring up, this is maybe one reason why
even if you have access to 4k, it's nice to stick with
1080p, is for speed. And in 2020 and beyond,
speed matters big time for building your brand,
building your channel. It's never just about one video, it's about quality but also quantity. And so think about if
you've got the assets to support a fast 4k workflow, and if you don't, you might
wanna stick with 1080. Alright man, just clap it up, come on for yourself, for
your family, for your future. You made it this far, let
me know in the comments. The mega THiNK Media, how to shoot, edit, upload
video has reached part four. But guess what? We're not done yet. Yes, we've come a long way but we're really just getting started. Because once you release a YouTube video, then it's all about getting views, it's all about connecting
with people in the comments, it's all about building your brand so that you can impact people, so that you can make money online so, that you can build a legacy, and that's what our passion
is here at THiNK Media. And so the question of the day is, did you make it this far, there's been a lot of questions, definitely take advantage
of the resource guide in the description below. And then what I want you to do next is check out our video
here on THiNK Media, all about how to get
more views on YouTube. There's three specific tips for how to come up with good
video ideas, get more views, that will go deeper into the
content that you just learned, so click or tap the YouTube
card to check that out. And I will see you in
the next video, peace. (upbeat music)
