Hi this is Daniella from Daniella.io and today
I am going to show you how to make an online store for free. There are a lot of store builders out there,
but most of them are complicated, expensive or take high fees on your sales. Ecwid is free, easy to use and takes five
minutes to set up. They never take any fees on your sales and
allow you to sell in multiple places online, including through your Facebook page. In this webinar, I am going to review Ecwid
and compare it to other solutions such as Shopify, Woocommerce and Volusion. I am also going to show you how to create
and setup your Ecwid store. I’ll show you how to add your store to your
Facebook page, how to create a free website with Ecwid and how to add your store to a
bunch of other platforms allowing you to sell in multiple places online at once. Eh, just think of the business opportunity
this represents if you work with affiliates or partners. Ecwid is free for up to 10 products and 2
categories, but offers some incredible extra features in their paid plans, which I will
also review, so you can decide what is best for your needs. I will also tell you about how you can increase
your business’s revenue thanks to Ecwid. Quick links to all these sections and more
are available in the video description with access to more in depth tutorials. Feel free to access specific parts of the
webinar by clicking on the timing buttons on the description. Here is a quick overview of Ecwid’s greatest
strengths: I love the fact that it only takes 5 minutes
to set up a store and get selling online. If you do not have a website you can use Ecwid’s
default starter site to sell online without having to set up and pay for hosting or a
domain name - and all that for free. I will show you how to create your modern
site later on in this webinar. Ecwid offers a free version allowing you to
add up to ten products and two categories. This also includes a free website builder,
integrations to your Facebook page and the ability to add a store to as many websites
you own, or, are affiliated with. Since Ecwid is omnichannel, you can sell in
multiple places online while everything is synced in real time to your seller Control
Panel. The free version could do the job for some
sellers, but if you wish to offer coupon codes, view abandoned carts, offer downloadable products,
sell on other marketplaces such as eBay or Google Shopping, then you may want to check
out Ecwid’s very reasonably priced plans. Their plans are clear and transparent and
Ecwid does not take any transaction fees on your sales. More about that later on in the webinar. I have dealt with Ecwid’s support team many
times for questions for my clients or myself. I always received quick and professional service,
may that be on their forums, through their live chat or through email. The product is slick and easy to use, as Ecwid
has put great focus on design, therefore offering an incredibly user friendly product. Ecwid is especially great for business-focused,
non-techy users. No need to be a developer to use Ecwid, literally
anyone can sell anything online with their store builder. I would suggest Ecwid to any non-techy, small
business owners looking to sell online. Ecwid is adapted to sell any type of physical
product, but is also an excellent solution for anyone selling digital goods like eBooks,
music or any downloadable items. Here is a comparison with some of Ecwid’s
competition. This information is valid the day this video
was made: Ecwid can integrate any website, and multiple
websites at the same time allowing you to sell in multiple places online while managing
all your sales in one spot. Ecwid offers automatic shipping calculations
for Canada Post, USPS and UPS among others, at no additional cost. They also offer automatic tax calculations
in their lowest priced plan. Ecwid offer stellar support and an extremely
user-friendly platform. Ecwid can integrate POS solutions such as
Vend or Square. And they do not charge any transaction fees
or charge bandwidth overage fees. Now, let’s have a look at how to create
and setup your account. So let’s begin with creating your account. Start by opening an account following the
link in the description. Click on Sign Up. And then enter in your information. Then add a password. So the first thing Ecwid is going to do is
ask you for some more information. You can either skip this form or fill it out. I do recommend that you fill it out because
it will tailor your experience in Ecwid for the future. Once your account is open you will wind up
in your Control Panel. This is the onboarding module. It can help you setup your store easily if
you do not know how. Of course you will be following these tutorial,
so I will guide you through how to setup your store yourself. But if you want, you may also use this tool. We are going to close it for now. Hey, by the way, if English isn’t your first
language, scroll down to the bottom of the page and change the language of your Control
Panel in a quick click. So, you can add up to ten products and two
categories with the free version of Ecwid. For this example are going to imagine we are
selling electronic products. The first thing we are going to do is create
our Categories. Under Catalog, click on Categories. Add Root Categories and Subcategories depending
on your needs. You can illustrate your category with an image
and a description if you wish. This is where you can add products to your
categories in bulk once your products are created in the future. Next, we are going to setup Product Types
and Attributes. This information concerns most, or all of
your products. Click on Settings, and Product Types. In our example of Electronics, we are going
to add a Release Year, Storage Size and Color. You will see why this is useful very soon. You can add as many product types and attributes
as you need. Once your categories and attribute types are
all created, under Catalog, click on Products. You can create products individually or import
them in bulk from another eCommerce system if you would like to quickly migrate to Ecwid. I’m going to show you how to manually add
a product. Click on “Add new product.” Start by adding the photo of your first item. You will be able to add more photos using
the Gallery tab later on. Then, add a title, a compelling description
and the base price. You can also add photos, video and more. Add an SKU that corresponds to your inventory,
and do not forget to add the weights of your product if you plan on shipping it. I will explain why weights are very important
later on. After having filled out all the “General”
fields, click on the Attributes tab. We will setup these attributes earlier on. They save you time when writing out product
details, as this information will be featured at the top of the product description underneath
the photos. The kinds of Options we can setup in Ecwid
are really cool! I explain this more in detail in another video. Please see the description for the link but
here we will simply allow our customers to choose the color they would like to receive. I will also allow them to choose if they would
like to gift wrap their purchase, and add a special note. I will show you what this looks like for a
customer on your storefront later on. If you have a paid Ecwid account, you can
also automatically sell digital products. It’s an awesome feature that is worth the
low monthly cost. This represents a great cross-selling opportunity
if you would like to offer eBooks or other forms of digital goods to your clients upon
purchase. You can add custom shipping options under
the shipping tab. Anything configured within a product will
override general shipping options. I will show you how to setup general shipping
rules later on, but let’s imagine that this specific product has free shipping. You can also setup custom tax rules for the
item. I will show you more on how to setup taxes
and shipping options later on. Enhanced SEO is also offered in any paid plan. Related products are just like Amazon’s
“people who purchased A also purchased B.” However, they are configured by you and not
automatically suggested. Once you have more than one product, you will
be able to setup cross-sales here. Learn more about cross-selling, up-selling
and down-selling in Ecwid my free eBook available in the description. To add more photos to your products, go to
“Gallery” and add your photos. Save your changes. Would you like to see what your storefront
looks like? Go back to your Control Panel home page, and
click on “Visit Your Site.” You could also click on Starter Site > Starter
Site URL to see your site’s front end like a client who is going to purchase from you. I suggest you always keep this window open
to track the progression of your work. By the way, if you do not have a website,
you can use this link to sell online as if it were your own website! I will show you how to design your Starter
Site later on. Now that you know how easy it is to create
products, we are going to work on configuring your store. Head over to Settings. Under General, enter all your basic store
information. Then click on the Regional Settings tab to
set your unit preferences such as currency, weights, dimensions and languages. Ecwid is available in 51 languages on the
store frontend, and 21 languages in the backend. That means that if Ecwid can detect your traffic’s
language preferences, it will translate everything written by Ecwid in the storefront. It’s really awesome. Click on Cart & Checkout to configure more
checkout options. There are many possibilities here so I am
not going to go into detail, but I have a specific video that covers this. Please see the description to access the link. Then go to the “Legal Pages” tab and add
your legal terms such as Shipping & Payment information, Terms and Conditions and your
Privacy Policy. Under Tracking and Analytics, you can add
your Google Analytics tracking code and Facebook Pixel to track website traffic and conversions. However, make sure to disclose that you use
cookies in your legal info. While still under “Settings” click on
“Taxes.” Ecwid offers automatic tax calculations if
you have a paid plan. You can also configure them yourself by clicking
on Manual. For a demo on how to manually setup taxes,
please check out the video in the description. Now click on Mail. This is where you can setup automatic emails
that will be sent to your clients. You can activate, deactivate or preview them. Scroll to the bottom of the page to add your
logo to your emails and to add your email if you would like to receive these notifications
at the same time your client does. Upload your Logo and add your tax ID under
the Invoice tab. You can create customer groups if you have
a Business plan. Customer groups will allow you to segment
and categorize your clients in order to offer specific programs or rewards. Learn more about configuring Social Tools
in the video in the description. Ecwid is constantly updating and improving
their platform. Click on What’s New to activate awesome
new features. Once you are done Setting up your store, click
on Payment to add payment methods. It takes two seconds to add your Paypal account. All you have to do is enter your PayPal email. This astounds me because just a couple years
back setting up Paypal for eCommerce was complex, but Ecwid made it super easy! Learn more advanced Payment setup options
in the video in the description. Once you are done setting up your Payment
methods, head over to Shipping & Pickup. There are tons of shipping options in Ecwid. What is really cool is that they offer automatic
shipping calculations for UPS, USPS and Canada Post among others. This is where the weights of your products
are essential. Ecwid will calculate the cost of shipping
based on the weights you entered on the product page. You can use default shipping costs or add
your negotiated company rates. You can also configure specific shipping options
on specific products. If you change the options on a product, that
configuration will override the global shipping rates that you setup here. For example, this product will have free shipping,
because we specifically configured it to have free shipping. If none of the shipping methods you use can
be automatically configured, set your Postal Companies rates using the table. Reload your store page and check out the changes
that were automatically made for you! It looks awesome and is super user friendly. If you would like more detailed information
on how to setup Ecwid, please feel free to watch the detailed video tutorials on my Youtube
channel. Also subscribe to my channel as I often add
new Ecwid tips and tricks to increase your revenue. Now I’m going to show you how to create
a free website with Ecwid, and then add your store to your Facebook page! Don't have a website? Then you are going to love this feature! Ecwid offers you a free, SSL protected website. In your Control Panel, click on Starter Site. Click on the Starter Site link to see what
your store looks like before you modify it. Pretty cool eh. You can add a Cover Photo, Call to Action,
Logo, Testimonial, About Section, Contact information and access to your Social Media
accounts. To customize these sections, head back over
to your Control Panel. Let’s start by changing your Starter Site
URL. Edit the subdomain name to match your brand. If you decided to keep a free account, your
URL will have .ecwid.com in it, but with a paid plan you can change the link to your
own business URL. I recommend this to make it look more professional. Now, let’s edit your site’s content. Click on “Edit Starter Site Content.” All you have to do is edit all the fields. Replace images and texts by clicking in the
highlighted sections. You can hide sections by clicking on the Hide
Section button on the right. Save your work once you are done. Refresh the page and enjoy the beauty of the
new website you just created! To add your store to your Facebook page. Click on Sell on Facebook, then click: Login
and Launch Facebook Store. You will be redirected to the Ecwid Facebook
App. Accept to connect your store to your account. You will wind up on a page that looks like
this. All you have to do here is select your store
and configure options. You can choose how products are displayed,
and a specific category, or your entire storefront. Then head over to your Facebook page. You will see you have a new tab called “Products.” Your clients can now purchase your products
through your Facebook page. Now I have had quite a few clients who have
asked me to change the tab name on their Facebook page, because of language issues or wording
preference. If you would like to do so, go into your Page
Settings. Scroll down and look for Apps. Find Ecwid. Click on the settings and Edit the tab’s
name. Refresh your Facebook page and there you have
it. If you already have a website and want to
know how to add your Ecwid store to it, please check out the tutorial videos in the description. In the videos linked in the description, you
will find access to how to add your store to a Wix, Wordpress or Weebly site. I also made a general video showing how to
add your Ecwid store to absolutely any website. Feel free to share these video tutorials with
partners or affiliates you work with to show them how to add your store to their website
so you can expand your online reach. Here is an overview of the plans available
in Ecwid. A venture plan currently costs 15$ per month,
and includes some incredible features making it the plan with the highest value for small
business looking to increase their online revenue. One of the Venture plan's top features is
the ability to view Abandoned Carts. Abandoned carts are orders that were started,
but then abandoned by customers. In the following example we can see that there
are over 325$ of unfinished sales just sitting there. You could let those 325$ go, or be proactive
and make some easy sales. You can approach this by sending your client
a personal email. Be genuine and ask for constructive feedback. Check out the article in the description for
a free template. You could also automate the process by upgrading
to a business plan and activating the Automatic Abandoned Cart Email feature. Another awesome feature in the Venture plan
is the ability to offer discount coupon codes. Offering coupon codes is great way to reward
loyal customers, to encourage action or to encourage offline buyers to purchase online
for example. To create a discount coupon, head over to
the Promotions tab and click on Discount Coupons. Click on New Coupon and start adding your
offer. Choose the name of your coupon and the code. You can offer a percentage discount or a currency
value. Click on no limits for an extensive amount
of extra options that will allow you to refine for whom your discount code is available,
which products or categories it is applicable on, and for how long. You may also chose to limit the use of your
coupon code per product, or per category, and this for all customers or repeat customers
only. You may have noticed you can sell downloadable
products with any Paid Eciwd plan. You could sell eBooks, your own icons, logos,
templates, bits of code, software, photos, music, video files, video games and customizable
products. You can pretty much sell anything you can
download! Click on the Files tab when creating a product
in Ecwid and upload your downloadable product. Your client will automatically receive their
product once their payment is sent to you. Want to test this out? Head over to daniella.io/store to download
some resources on Ecwid. A business plan currently costs 35$ per month
and includes features that can help your Ecwid store gain even more traction. This plan has the highest value for small
or medium sized business looking to increase their online exposure. On top of all the features in the Venture
plan, you can enjoy selling on other marketplaces, and offering wholesale pricing to customer
groups. A few other awesome business plan features
include the ability to edit already placed orders, inventory tracking, employee accounts
and priviledged phone support. An unlimited plan currently costs 99$ per
month. This offer goes far beyond small business
needs and is mostly interesting for medium to larger sized companies looking for high-end
customizations. As the name of the plan suggests, your business
can upload an unlimited amount of products to Ecwid and sell them in multiple places
across the web. This offer also includes 12h of custom development,
a custom App for your store, and POS integrations (like Square and Vend). Don't miss out on these incredible opportunities
that you can enjoy by having a paid Ecwid account. Save 15% buy upgrading to an annual plan. Having a well-built, online store is not enough
to increase your revenue. You need to learn how to drive traffic and
convert that traffic intelligently. Head over to daniella.io/store and check out
my eBook that contains 30 Actionable Ways to Increase your eCommerce Revenue. For example, I will show you how to setup
FOMO alerts, display compare-to prices, cross-sell, encourage social shares and remind your customers
of how awesome your business is with push notifications. This book is an essential resource if you
would like to maximize your online revenue and sales potential. Use the coupon code WEBINAR to save 15% on
your purchase. You can copy/paste the code from the description
of this video. Ecwid is a powerful, free e-commerce platform
that can allow you to sell online quickly and easily. I do believe Ecwid is one of the best solutions
to sell online, especially if you are a small business owner with no programming knowledge,
and notably if you want to be autonomous and manage your online store on your own. Freedom has no cost. As a teacher and entrepreneur, I believe that
the most valuable thing Ecwid offers is your online independence as you will not be dependant
on a web agency or programmer to create, setup and maintain your store. Such people can help you with design if you
would like, but you are absolutely capable of managing the rest. And that independance truly has no cost. Ecwid is cheaper than Shopify, simpler than
WooCommerce, much more versatile than Wix eCommerce and offers excellent paid plans,
at a fairly low cost. I suggest you a Venture plan and then upgrade
once you are ready. If you are satisfied with Eciwd, which I’m
sure you will be, select a yearly plan and save 15%. If you liked this webinar, please subscribe
to my Youtube channel that contains many other Ecwid tips and tricks. This is Daniella from Daniella.io, thanks
for watching.
