Hi guys today, we're going to see
how you can run Facebook ads to increase traffic to your site. Let's say you have a site and you
want more people to visit your site. You can do that easily by
posting an ad on Facebook. So after watching this video, you will
be able to post an ad about your website on Facebook like this, and Facebook will
automatically show your ad to people who might be interested in your site's content. And if they click it,
it'll take them to your site So in this way, you can get more
traffic and customers to your business. You can also tell Facebook
exactly which types of audience that you want to show your ad. For example, you can choose people of
a particular age or gender or their interests and more so you can literally
pick the audience you want to attract. Okay. I'm Bryan from Website Learners
and let's get started, This is the site for which we are going to create our ad. Now to create our ad in Facebook,
we're going to do five steps. The first step is to choose
the type of ad you want. So to choose it first we need
to log into our Facebook account. So to login, let's go to facebook.com/adsmanager. Here enter your account details And click login and here, click accept. Once you have logged in just click create now here, Choose the type of ad you want to run As I want to increase traffic to
my site, I'm going to select traffic and click continue now here, give an name for your ad I'm going to enter Pick naturals blog traffic ad and click next Now here you need to choose where
you want to increase the traffic. As I wanted to increase traffic
to my website, I'm going to let it as website and scroll down. Once you have selected the type of ad ,we can now go to step two, which is to set a budget for our ad. Now in order to run the ads, you need to pay some money to Facebook. And here you can set how much money
you want to spend on your ads. So to set it, click here now, you can either choose daily
budget or a lifetime budget. I'm going to select daily budget and here, enter your budget I'm going to enter a daily budget of $5. So now Facebook will charge
$5 every day for showing your ads to people. You can start with the minimum
budget and after seeing the results, you can change this later. Once you have set the budget for your
ad, we can go to step three, which is to select the audience for our ad. No, by selecting the audience,
you'll be able to reach people who will be interested in your ad. So to select the audience
first, we need to select the location of our audience. So just click here. And enter the location you want. I want my site to reach
people in Bangalore. So I'm going to search for
Bangalore, then select it and here select the age
group of your audience. I'm going to select up to 30 Next you need to decide who
will be visiting your site. Now let's say you have a site related
to beauty products and it has content related to beauty products, for women Then you can choose women here. As my site is about health and fitness. I'm going to let it as all Next, You need to choose the people who
might be interested in your products. So let's click edit And click browse then select interests. As my blog is about fitness. I'm going to select fitness and wellness, and here I'm going to select weight loss So now our ad will be shown to people
who are interested in weight loss. No, if you want to target a
similar type of audience, just click here and here, you can find
options related to your interests. Now I'm going to select diet food. Similarly, you can select
as many options as you want Now, If you want to narrow down
your target audience, even more, you can use this option. Now using this option, you
can prevent your ad reaching a particular type of audience. So for example, if you don't want to show
your ad to people who already like your page, you can use this button to exclude
those people from your target audience. Now, this option is useful, If you're promoting your brand and
reaching new people. Next, if you want, you can also target people What interested in other
business like yours. So let's go to Facebook Here search for weight loss now, select pages and enable verified here and you will get all the
official pages related to weight loss Now, if you want to show your ad to people who are interested in this page, just copy this name Now go back to ads manager and paste it here Similarly, you can do this for any page You want to target that audience. Once you have done that, just
scroll down and click here. Now here you need to choose what
results you want from your ad. As I want people to click
on the ad and visit my site, I'm going to select landing page views and click next. So now we have successfully selected our audience Once you have selected your
audience, we can go to step four, which is to design your ad. So to design our ad, first you need to create a facebook page for your website Now, If you already have a Facebook
page, you can just select it and start designing the ad. So I'm going to create a Facebook page. So to create a Facebook page, click create page here enter a name for your page I'm going to enter pick naturals Next, you need to select the category that matches your business. So let's search for health and you
can see we got options related to health I'm going to select health and wellness website And finally, we need to add a
profile picture for our page. So let's click here now select the photo you want I'm going to select this and click open And the profile picture will be added
once you have done this, just click create page And your Facebook page will be created.
Once you have created your page, we can start designing our ad. So to design our ad, just click here now, if you already have a post on your page, you can select this option And you can use any post for your page to run your ad. I want to design a new ad from scratch. So I'm going to select this. Now, just scroll down and we can start
designing our ad. When designing your ad, you can use the ACCA method The ACCA stands for
attractive connect convey and action These are four important rules. You need to keep in mind while designing. So let's see these types one by one. Okay. Now people usually scroll
through Facebook quickly. So in order to make them stop and
see our ad first, we need to attract the people with our ad. We can do that by showing an image
which can attract people easily. So first let's add an image or a video,
which we want to advertise. Now to do that, Let's click add media and select what you're going to add. As I want to add an image,
I'm going to select add image, then click, upload. Now select the image you
want to add and click open And then click next Now here, you can see the preview of how
your ad will look like. Once you have created an attractive visual, people are more likely to stop to see your ad Next. We need to connect only with the people
who will be interested in your content. You can do that by explaining
their needs in a positive way. So let's enter the text. which you want to show here I'm going to enter my text Next you need to convey how
your ad will be useful for them. So let's enter that in our
headline and description. So now we are providing holiday diet plans which will be useful for them. And finally, you need to provide
a call to action for your ad. So here you need to enter your
site's address, where you want your audience to be taken, When they click on your ad. I'm
going to enter the URL of my blog. So let's go to our site and copy this address And then paste it here Now, click here and select the text you want to appear here I'm going to select this So make sure you always add
a call to action on your ads So now we have designed our ad
using the ad rules we had As you can see, we have a image which attracts and here we are connecting with the people, explaining the need, and then
we provide a solution for their need. Now finally, we are providing
an action, which will take them to your site. Once you have designed your ad we can
go to the final step which is to publish your ad. So once you have made sure your ad is good You can go ahead and publish your ad So to publish your ad let's click publish now choose a payment method and click next Here enter your card details and then click save and your card details will be saved. Now Facebook will automatically take the daily budget you have set from your safe payment method. And your ad will be published
after being reviewed by Facebook. Now, if you see here our ad is in review. So now Facebook reviews your ad
which usually takes less than an hour. And once your ad is reviewed, it will
be posted on Facebook. And you can see this status as active like this So now we have successfully published our ad on Facebook, which means, our ad is now live on facebook So to see how our ad looks
like, just click here and select share a link, then click copy Now open a new tab and paste it here And then press enter, Now if you scroll down, you can see that we have got our ad So this is how your ad will
be shown to other people. And if someone clicks on our ad,
it'll take them to your blog post. like this Now, we have successfully created and published our ad on Facebook, but how do you know whether your ad is working successfully? So next, let's see, how you can check the results of our ad. So to check the results, just click close and here, you can see all the
performance metrics of your ad. Now this is the number of people. To whom Facebook has shown your ad. And here you can see how many
people have seen your ad. And the number of people who have clicked on your ad Now if these numbers are low You can try making changes to your ad,
like increasing your budget or using a different image, which can attract more
easily all by providing different offers. After doing this, you
can run the ad again. You can repeat this process until
you see better results for your ad. Also, if you don't want to run your ad,
you can disable it here anytime you want. Okay. No, as you can see here, Facebook
charges money for each click. This means that when a person
clicks on our ad, Facebook reduces some amount from our budget And when the budget limit is decreased,
Facebook automatically stop your ad. So this is how you can see the
results of your Facebook ads. Okay. So let's say someone comes to your
website through your ads, but leaves your site without any conversion. How you want to retarget the same
visitor and send them ads in the future. You can do that by creating a Facebook
pixel. Facebook pixel helps you track the actions of visitors on your website and using these details You can retarget the same audience,
which will boost your conversion rate. So next, let's see how you can set
up Facebook pixel. Now to setup pixel, We need to connect pixel with our site. So to connect it, let's go
back to the ads manager. Lets click here And select Events manager now select connect data sources here, select web And click Get started now select Facebook pixel and click connect Now here, just give a name and then click continue, Now to connect Facebook with our site, We need to install a
plugin on our website. So to install the plugin, let's
go to our WordPress dashboard. Go to plugins And click add new Here search for Pixel FB Now, instead of using Facebook's plugin,
we're going to use this plugin since it is smaller in size and works better. So to install it, just click install and click activate So now we have successfully
installed the plugin. Once you've installed the
plugin to connect your site with Facebook just click set up now here enable this option and click Facebook connect. Now click continue and click ok Now click here, select your account and click apply and you can see, we have successfully connected our site with Facebook. Now, Facebook will be able to collect
the data of the visitors on your site. So to test it, Let's go back to events manager, and then go to test events here, You need to enter your site's address. So let's go back here. copy this Then paste it here and click open website, as you can see, Facebook is receiving activity from our side. And here you can see
the events on our site. No, if you want to know how
many people have visited your page just click here and here you can see how many
people have visited your page. So now we have the activity of
the visitors who visit your site. Once you have set up Facebook pixel,
next, we can start using the data in our ad to re target our audience. So to do that, just click here and select ads manager. And here, click edit now select the ad which we created then scroll down Here select website events then click publish And your ad will be
published after review. So now our Facebook ad will be able to
use this data to narrow down our audience even more. Similarly, you can run as many ads as you want, along with the data from your site, to reach your target audience. So that's it guys. This is how you can run Facebook
ads to get more traffic to your site Now, If you want to know how to run Facebook ads, to promote your products and grow your business online, just click the
link below this video to checkout this complete course on Facebook ads on Udemy, where they will cover how to run different types of Facebook ads
and how to create better content for promoting your e-commerce site. So just click the link below this
video to check out this course and also make sure you subscribe to Website Learners to get more videos like this one. Thanks for watching. I'll see you in the next video. Take care, Bye-bye.
