Easy Digital Downloads Tutorial 2017

[Music] what is that what is that people my name is Darrell and today I'm going to teach you all about the easy digital downloads plugin it's kind of a long name so we're just going to we're going to show it to EDD but EDD is basically a platform just like cool commerce except it focuses more on digital products now the great part about EDD is that it's free it's easier to use in blue commerce and it actually gives you a little bit more control and flexibility over your store now you guys can be selling something like ebooks or files or plugging their WordPress themes or anything digital I would recommend using the EDD plugin because it's really really easy to use and a lot of big notable companies use this same exact platform like email Gmail uses the EDD plugin for the there are other WordPress themes so does WP forms comm and also Yoast Yoast also uses the EDD plugin because of its flexibility and its ease of use it's really easy to use this plugin so in this tutorial I'm going to go ahead and go through all the options I'm going to talk about all the products and different things to look out for so we're using this theme right here this is actually an EDD theme and I'll talk more about why I prefer this theme rather than any other theme I've actually purchased it it's a you know I'll talk more about that at the end of this tutorial so if you're interesting that I'm using right here we'll talk about that towards the end so let's go ahead and go first install the plugin so on our dashboard right here I'm gonna go to my plugins and go to add new and we're going to install the easy digital downloads plug-in kind of a tongue-twister should know you you can't say too many times without kind of stuttering easy digital downloads and this is the one that you need right here so this is a alternative to WooCommerce and it's much much easier if you're selling digital products so go ahead and activate it and all that alone they got a lot of third-party plugins like you know pixels that's actually really helpful because a lot of people complain about that for loop commerce but this is more for like Facebook conversion stuff like that but once you've actually activated it and installed it you're going to see this download section up here right here now this is basically products so when they say download they mean products so right here I click on downloads and these are all of my products now you see all these options we have right here so we have add new categories customers settings etc I'll go through all these options but first let's just go ahead and create a product let's just show you like how this works so I'm gonna go to add new so go ahead and give your downloader name so I'm going to be selling dog training software so my store is all about dog training so my download is called paddywhack now this is your description of the product so I'm going to put the number one best selling training guide of course I want to capitalize that now how much does this product cost or I'm sorry download how much does is download cost well I don't know what people pay for dog training nowadays I want to say 50 bucks $49.99 so my product costs 49.99 now if they purchase this what are they going to receive you want to go ahead and upload your file right here so upload a file and I'm just going to put a now this would be the product that they receive when they purchase it guys so this is just for turtle purposes I'm just using just a random image so if they purchase it they will then receive this file right here now you can add as many files as you would like so right here I'm going to add one more and say ok you know we actually have our sale this week where we gave you our free you know future sales guide or whatever people sell it nowadays and this is the other the other file right here alright so if they purchase it for $50 they will receive both of these products right here download notes so let's say for example they buy if you want to give them instructions like saying hey you know we have a 30 day money back guarantee if you don't like it or you can give them something else like a thank-you letter or whatever else now scrolling down here demo URL this is a very helpful URL so let's say for example you want to give them an example of whatever you're going to sell them so for example you're giving them like a wordpress theme or you're giving them it like a selling them an image you can put the demo URL right here I want to put my website alright my website just for title purposes an excerpt this is more for SEO you can allow comments etc now the right side right here we have download image so you got to give your your download an image so you have to click on this and I'm going to put this one right here all right now grid image so if they go to your websites this is the image that's going to appear so I'm just going to add it and give you an example of what I'm talking about so set grid image how much luck they'll do this one what does that one okay now how many times can they download this file well if you leave 0 that's unlimited but let's say for example you only want to give them a one-time download which is not a good idea because you know it something happens you know they lose the file they want you know they want to get it again but you're more than welcome to put whatever you would like but for me I'm going to put 0 you can give it your your download a tag so you know put the dog training and you can also give it a category just like mu commerce so I'm going to dog software and it's going up right here it looks like we are ready to go so I'm gonna click on publish now now I'm here I'm gonna click on View the download and right here we have our purchase our demo we have the image and we have the description of the product right here now it looks different from our grid image so I'm gonna go to my website right here now remember this product is called patty-whack so I go to my blog and I scroll down right here you're going to see patty-whack has a different image that's because we change the grid image alright and if they click on it they're then going to see this image so if you want to change that or if you like it or you don't like it remember the grid image is what they're going to see on the website and the download image is what they're going to see when they click on it now you can just click on remove this and it will be the same image for all of them all right let me click on update now let's just go ahead and buy this product you know we can go ahead and buy it right now so I'm gonna go to view download now also we talked about the demo so right here click on demo and voila they're given a demonstration of the product now of course this is going to be you know a demo of your of your product so you know this is just for tutto purposes don't dig into my website alright and over here we have purchased they can click on and going to checkout now there is an option to change that later so basically they click on it once it'll take them directly to check out but we'll talk more about that towards the end and we have discount codes but we don't need it or I'll talk to more about that a little bit later it's pretty standard pretty self-explanatory so here test payments I'm gonna put my name right here and click on purchase and that's it so that is exactly what your customer is going to see now scrolling down here we have the two products so we have our two products for 50 bucks they click on it right here and they can download it and they can see it right there okay so whatever you are doing before or I'm sorry putting in there that's exactly what they're going to see for their arm sorry they're going to receive on their products okay so I've shown you guys how to do just a basic product now let's kind of step it up a little bit and let's show you the variable one which is very simple it's actually a little bit easier than the one from WooCommerce so here I'm gonna do a dog training kit and this is the only two products available guys so it's not like it's not rocket science it's very easy to understand so dog training kits the ultimates dog training stuff all right so now let's go ahead and click on enable variable pricing so right here we have one option so let's just say this is like the standard one so this is like the standard dog training standard dog training now this is to $19.99 yeah $19.99 but we're going to go ahead and add in a second one so this is the advanced dog training guide advanced dog training and this one cost $39.99 alright and of course you can leave this as default or you know this would be your default one or not now the enable option I'm going to talk about that after we do this but it's I don't recommend it but I'll show you what it is anyways you know right so over here we have the product types now you can also have bundled or you can have defaults so basically the just going to be the Downloads itself so right here we have our products all right so we have all of our products right here and let's say for example we have patty-whack so we just did patty-whack now what else will they receive well they can also receive this right here or whatever you would like for your bundle downloads now you can do this either way I don't think it's that big of a deal to change this but let's say for example patty-whack right here is the standard dog training which is the $19.99 so basically what that means is let's say they purchased this one right here for 1989 they're only going to receive this download right here that's it and then this one right here is the advanced dog training guide so if they purchase this one right here it's going to cost them $40 that's it that's that's verbal products super easy right so that's not really too hard to understand now you can also do Stu default and it's basically the same thing except right here you're going to create new products so same thing upload a file just like we did before enter to download then this is your new standard dog training and then you can add in the second one of course what you have to because you have another option right here so I'm going to upload a file I'm just going to grab this one and this right now is our advanced dog training guide so that's it that's barrel products so basically again I'm run down is if they purchase this one right here they're going to receive this product if they purchase this one right here they're going to receive this product and that's it so it's the same exact thing guys it's just a simple product I'm going to give it an image right here and I'm going to show you the product itself so dog training kit all right use the download all right and scroll down right here and right here we have our standard dog training for $19.99 and we have our advanced dog training for 39.99 so remember we have those two separate files so if they purchase one or the other they're going to receive one or the other file now let's go ahead and show you the last option so right here click on edit download and we have this multi option now I do not recommend this other talked about and I'll show you why so we're here me click on updates and go to view download all right so let's go down here now we actually have the option to select both so the customer can actually click on both and purchase both of the products now the reason why I don't recommend this because let's say they do this by accident let's say they're saying why would I want the standard and the advance you know like isn't this all included already so by going to check out they're being charged for both of them and this can be a headache if you know they email using hey that's not what I wanted etc so you're like okay I'll send you a refund and you know it can it can be a headache you guys it can it can totally be a headache so I don't recommend doing that okay so that's basically guys all the downloads so that's all the features for it pretty easy pretty self-explanatory so let's go ahead and go to the settings right here I'm gonna go to my downloads now we have categories we talked about we have tags which we talked about now we have payment history so these right here are the payment histories so we have all the orders right here so you can see that all these are all test products by the way so these aren't real and right here we have completed we have pending refunded or vote failed abandoned etc now remember these are all in test mode so these are just you know all just you know for just all purposes customers now I do want to talk about this so right here we have our customer right here alright so we have this person right here and we have all of our information we have the email etc now right here I'm gonna click on view details for one of these downloads so you see right here they have download purchased right here but let's say for example your customer says hey you know what that was the wrong one I didn't need to get that one or hey I don't like this can I exchange it etc I'm gonna show you how to do that so right here we click on add a new download and let's just say they wanted the dog training kit instead of paddywhack so I'm gonna say okay look man I'm going to go ahead add it to your cata to your account for zero dollars and remember we have the variable product right here so I'll just say we'll give you the advanced dog training for free for zero dollars add that to his accounts and now in his account he's going to have the dog training kit available in his account for download so here we click on save payments and there you go now let's say you want to remove it so let's say for example the guy decides to say I want a refund I don't want to be a part of the store no more etc saying okay no problem dude I'll just go to remove your products you can remove this one as well and once you're done with that equals going to a payment there you go so now he's no longer he still has to count however he does have access to his products anymore so that is an example of how you can remove and add products for a customer because I know from a commerce I don't think you can do that it's a little bit more complicated for blue commerce you know and over here you guys can you know change their billing address or you know mess Rahlves all these you know miscellaneous settings so that's a quick rundown of customers that's actually a very important issue because I know people download products or I'm sorry they they buy the wrong products all the time so right here we have discount codes so that's just like you know just like WooCommerce it's the same exact thing sorry here I'm gonna do add new and I'm gonna give my coupon a name so patty one and code this will be actually be the code of it okay so I'll do patty patty 50 and a percent or you can have a flat amount but I'm gonna do a percent of 50 percent download requirements you can go ahead and put those there right there so these are the ones they're getting the discount for or you can go ahead and exclude certain downloads and of course you can set a start date and expiration dates you can put the minimum out and then the maxes and one per customer so you can go ahead and set that if you would like saying yeah you know what I'm going to do one per customer alright so we've basically created a coupon code so we can go ahead and test this out by going to our shop I'll turn to this really quick so right here so right here I'm going to go ahead and click on this enter and alter patty 50 and the price is $59 and if I apply it it's now $29.98 so it's just a straight floor coupon code pretty self-explanatory right so let's go and finish the rest of the options downloads now we're gonna go down to we have our reports which are basically just like you know showing you how much money you made etcetera so right now I made $160 in this month are the last 30 days and settings so this is we're going to talk about all of these settings and everything else so I like to steam because it automatically creates all the pages for us but let's say for example you need a checkout page you're going to have to go ahead and add and you're going to add this shortcode right here so download checkout code to that page all right so let me just give you an example of one of my pages to show you what it looks like so if you're brand new you don't really know what to do just going to go and show you my checkout page so checkout CI to add the shortcode right there so download - checkout that's it so that's basically the short codes you would add so you go to create a new page and then simply just add in that show code and that would be your checkout page downloads and settings alright and success page of course you're going to you know make that right here a fail page a purchase history and a login redirect so basically once they log in to their accounts where are they going to go what page they're going to go so I want to take them to let's see popular items so I kinda wanna upsell them saying once you log in I want to throw up rocks with them right away so yeah you know buy this buy this buy this you know because they're there to buy right so you might as well you know sell them if they're there to buy and right here you can put your country and my state and click on Save Changes alright so I've basically run you through this page headings these are just basically where the pages are so currency settings you want to go ahead and mess with this of course I think this is crazy and I would never mess with this but you're more than welcome to change the currency position if you would like and API settings if you need some sort of API keys as well alright so the next one is payment gateways so by default this one only allows PayPal standard but it has a really cool feature for Amazon so you can actually check out Amazon as well on your website now you can also do test payments to sort of test out your websites while you're kind of working with it and you can also put these cool little icons right here now I will be having a tutorial on stripe and also recurring payments for this platform so be sure to check that out alright so Save Changes and PayPal standard now here you're going to put your your email so you have PayPal up right so you need to put your paypal email just right here and then you know you can add in your API now this is only for refunds so if you want to go ahead and read from people you're going to go ahead and put in all your API information right here however you can also refund them through your processor so let's say they buy something on PayPal you can just go and log in on PayPal and then just refund it there as well so this is only if you want to refund through WordPress all right so emails and I like to emails because they're really easy and you know I can give you a good example of it so I'm gonna give you an example of a purchase receipt right here so right here we have hello Daryl and then you know thanks for your purchase see you later and then we have a date so you want to change this it's really really simple so I'm gonna go to the let's go to our purchase receipts and here I actually edit it a little bit so right here I put hello which is the name and then thank you for your downloads here are your downloads and I put in the shortcode now a list of all the shortcode guys are right here so if you want to change it you want to put like your site name you can click right here put site name so the site name will appear right there you can like put after that like banks or something like that you know it's sort of you know you can get decorative and all the show codes are right here so all you to do is simply enter in these short codes anywhere on this page and that's what's going to show up so you can also you know put this information up here you know it's pretty self-explanatory so all right here I'm going to put like your websites and then you know you guys you guys can just go through all this this is pretty self-explanatory so email subject email heading etc so this is what they're going to see in her inbox you want to put your your websites you want to put your reply to address your subject line and your heading right here so new sale notifications same thing right here so this is for you this is for you so if you want like a notification like a specific one that goes to you you can go ahead and put it in right here and also put it in right here you can put like their first and last name etc okay so you can you know customize that I'm not going to you know make one because it's kind of it's kind of redundant you know it's it is what it is you're just going to put like you know these shortcodes it's so easy it's just like you get it you get it I don't need to do this alright so we have purchased receipts email setting all this stuff and again styles you can go ahead and you know change the the default button style the color or you can disable styles but you know I would leave all this standard for the styles because it's pretty good and I don't mess with it taxes so this is actually really interesting guys depending on your states there is no sales tax for digital downloads so I'm in California there is no sales tax for digital downloads in fact a lot of the states don't have sales tax for digital products only in maybe like a few states in the United States they do have sales tax for digital products so I've actually included a link in the description to tax jar calm it'll talk all about what state is taxable and what state is not because I'm in California so if I start talking sales tax on these products I give me in some trouble because I'm over taxing people I'm sorry I'm charging them a tax that doesn't exist so I want to make sure that I don't do that so I'm just going to you know for me I'm in California I'm not going to put anything right here okay so you guys can you know mess around these settings now let's just say for example you're going to say that does have tax let's just do this for just for you know too-tall purposes so here I'm gonna do United States and I'll do Delaware I don't know if they have and I don't know if they do or not but here I'm going to do I'll do what's 8 percent all right so let's say you put all your states right here or you put your countries in etc and let's just say for example someone buy something on your website but it doesn't apply to them like maybe this is like in some like District of Columbia or something like that but we don't have a rate for it so for the fallback rates I'm gonna put 5% so anybody not in these categories right here they're going to be charged of 5% tax rates now I don't recommend that because you don't know where these people are so if you don't know where there are how do you know what sales tax is hard to them so I don't recommend the fall back tax rate because you don't want to charge people attack that they're not subject to whoo right like it's out to be pissed off as they dude what is this like I'm living in like you know some random country that has a random sales tax and you know it might be lower or higher we don't know but I don't recommend the haulback tax rates and right here we have prices enter with tax you can say yes or no display taxes on prices I'm going to I'm going to put no but again it says some countries are required to put a notice on products including tax I did not know that but not for me so I'm going to leave that blank and then also you can include it or excluding the tax at checkout page so you're more than welcome to do that Save Changes and lastly miscellaneous so right here redirect to check out immediately redirect to check out after adding an audit of the cards if you're selling more than one product maybe I found a good idea but if you're selling just like one or two products yeah I would do that because then they're being taken to our page faster more money more money quicker you know get them out as fast as we can right also the item quantities right here we can allow them to be changed but I think that's crazy because why would you want to have why would you want to give them like oh you can download nine of these downloadable products it's the same product no we're not doing that so don't do that if you're doing like ebooks done like that now there could be situations where you could use this I don't know any I really don't know of a reason why you would have someone download multiple products so let's go to checkout settings now force SSL on checkouts I would go ahead and leave that standard now if you're hosting already has that you don't need it but that basically you know forces it but you must have an SSL in order for that to work require login do you want users to log in and make an account before they purchase the files you can click on that check box if so if not right here we have the show register login form so you have the login form only registration form only and the registration and login forms so like we talked about those short codes you're just going to put that shortcode anywhere on the website to create those login forms all right multiple discounts do you want to give them multiple discounts remember we created coupon codes you can do that but I most people don't do that no one does that you know we're 2017 we don't do that no more all right and then you know check this to enable card savings at the checkout as well you can click that or not if you'd like so that means later like let's say for example they put a coupon code they come back for a later after it's expired well that still have the savings to you as to you but in text now most plug-ins for vous commerce actually have like a additional plugin for this but this kind of comes with EDD so let's say for example you want to have like instead of Add to Cart you can say something else you know or buy now or something like that you can go ahead and type those in right there but by default it's just going to you know have it like you know how it comes standard file downloads right here we have you know the select the download method right here now this won't work on all servers but generally want to leave it as force you'll want to redirect them if you if you redirect any but I have someone to take them so I would just leave it as forced for most people now download limits so how many downloads can they use well just leave it as zero because that gives them like unlimited downloads for that product now this is a very important one download link expiration now by default they're given an email when they purchase a product and that email will have a link so when will that download link expire I'm going to say 72 hours or 84 hours or something like that 84 hours or something higher because you know if they bought the product maybe they're not going to use it right away they'll come back tomorrow maybe they're going to a party or something like that so you want to give them enough time to use that and also remember that their files will always be available in their accounts okay so this is just for the email that was sent out but this does not apply like forever okay so disable redownload if you want to do that you can click on you know you don't want them three downloads but I'm not going to do that accounting settings right here you can go ahead and enter in all your you know your school information your sequential order numbers or whatever else but for most people who are using WordPress for the first time you probably won't need to use this and lastly a cool feature is terms of agreements so let's say for example there buy something and you want to say look if you buy this you're not getting a refund you're not getting one so by checking this box before they purchase the product they're going to see this page right here and this page can be something of whatever you want so you're going to say look by the time you're on risk or no refunds or something like that nature where you want to tell them before they purchase this this is going to be their agreement settings right here and you can go ahead and put in whatever you would like all right so that's basically the agreement settings right there so are you gonna click on this and go to save because I don't want that yeah I don't want that and again right here we have tools so right here you can actually ban emails a pretty cool feature so if you have a trolls who are trolling you you can just go ahead and ban them right here and that's actually really cool they have like a recount thing you know if you want to recount your store so let's say for example you had like a bunch of fraudulent sales and they weren't really accurate you can go ahead and reset it right there API keys so again for any IP API keys you need it's going to be right there system info right here now they will need this for your website if you have problems they're going to want you to download this and you know send you know they want to see all this to find out what's going on okay so if you have an issue with your website you need supports they will need to you know go through this and import and export content so you can actually import products and actually export it so that's a really cool feature so if you have like a bunch of products or some like that you can just import and export them now for WooCommerce they charge for that you have like a separate plugin but EDD does that all for free so that's really really really cool all right and lastly they're trying to sell you on extensions so right here we have like stripe we have software recurring there's all these different extensions for it these are like additional add-ons for your websites okay and lastly I want to talk about the theme that I'm using so I'm actually using the market buy seen from Envato and I'm going to be very honest I don't recommend a lot of themes from Nevada because I don't like the refund policy I think that it's really not fair for people to actually participate without trying it first but I've actually purchased probably like four or five EDD themes and markup I was by far the best there is a link in the description it's an affiliate link so if you guys decide to use it or not I get a small commission if not don't worry about the end of the world now let me just show you guys why I like this so much so I'm gonna go to my test website right here alright this is my test website and this is a brand new site now I like this scene because it just basically creates all the pages for you it does everything automatically everything's done so once you learn how to use the page builder which is basically like the widgets it's just it's like dump proof like anybody can use it so let's go ahead and go over here and I'm going to go ahead and upload a theme and show you an example of how fast I can make that website so here add new upload a theme choose the file and I'm going to go ahead and select the market by one install now so I am installing the theme all right activate now right here we have like our you know you need your your your key if you want like automatic updates but you don't have to you know put that in installed plugins I'm gonna go ahead and solve the recommended plugins for this alright apply you know I wish Envato really did offer refunds I think that's probably the biggest flaw of the company because I bought so many themes from them and then after I got the theme I used it and I was like this theme sucks and they don't care if they're like well we have your money we don't care and you ask them for a refund and they just say no so they don't really have a lot of customer loyalty and they're not really known for that but um the theme is good they have really talented developers so I basically activated all of the plugins right here so I'm click on plugins again I'm guessin see that all these now are downloaded or installed so right here under getting started I'm a click on that go to import content so right here I'm gonna click on import content and now it's basically creating the entire website for me it's creating all the pages it's putting the plugins you know everything is going to be just like I showed you guys and it's actually really fast so we have like the menu items we have the content and we have the widgets so this kind of theme works with the widgets so over here I'll show you after this is done but kind of like how Debbie had like that visual builder this has the same thing sort of but you create the page with widgets instead so each section is like a widget and that's basically how the theme works so I'll show you guys that after this is done it's almost done uh ma'am I don't know how did you guys do these long to toss them my voice is like done like talking for talking for like two hours or an hour it's like it's you can hear your voice like die like oh would it go all right so I imported all the content and let's go ahead and take a look at our website now voila our entire website is done and created really really cool all the pages are created everything is done sign in join now everything is done popular items it's categorized everything pretty amazing so right here customize and this is basically how the page will there works so right here we have widgets and we have home and they basically just added in widgets so each of these correspond to a section right here so you want to add a new section to click on out of widgets and they have like all those little mark apply sections right here you need to go ahead and add them to that part of the page okay and also templates they all have templates for all the pages so it's really really really easy to use all right so that's different tutorial guys I hope it's been helpful I'm going to have more tutorials on the stripe and the recurring coming soon because EDD is a very easy platform to use so I'll see you guys all later [Music]

Channel: Darrel Wilson

Views: 66,664

Keywords: easy digital downloads tutorial, easy digital downloads, easy digital downloads wordpress tutorial, wordpress plugin, easy digital downloads setup, easy digital download, wordpress ecommerce, wordpress, wordpress tutorial

Id: 4hTI0_2CPCs

Length: 32min 35sec (1955 seconds)

Published: Thu May 11 2017