Did Ai Kill Lead Gen Campaigns? (+5 More Questions Answered)

we got a Hot Topic we're debating is lead generation actually dead or has it really just been transformed by the AI era we're going to break that and a lot of other things down on today's episode and some other big questions in the marketing world today let's get into Today's [Music] Show all right we're doing a slightly different show today and we're doing a mailbag where we've got questions from folks in the community and if you are watching on YouTube or if you're listening to us wherever you get your podcast you may not know that we have a community over on connect.com we've gotten a great group of communities when we started the podcast Karen one of the things that we had the hardest time with was feedback we were like are we talking to ourselves and is anybody listening and so we wanted to get a community together so we could get real feedback from people listening to the show so we could make the show better yeah I think that is always the hardest part of doing a podcast as you're here in your room talking about things and you don't know you know people are listening because we can see them the stats but it's hard to like you know really communicate with them I think one of the cool things that we did is we spoke at the main stage of inbound this year and that's when we got to meet some listeners but it's kind of cool that connect.com Community allows us to interact with them I was in there over the weekend putting in some cool prompts so I appreciate all of the people who give us such great feedback we have a stellar episode of cool marketing questions that we can actually start to go through um can I'm I'm going to kick us off with with question one Karen comes into us from listener Evelyn Costa and it says in an increasingly digital AI world how can a small business strike the balance between online and offline marketing strategies to create a cohesive brand experience for their customers what what's your take why would what would a small business do [Laughter] offline no but that's the point make make the point make the point like I I I could potentially see in one of the things I potentially could see you do as a small business is small community meetups something like that to like actually interact with customers or there was a startup I spoke to once um you know when I do preed and Seed I always ask how do you how did you how did did you get if they're like seed like how did you get your first thousand customers or whatever number of customers and preed how do you expect to get that number and there was this company and they were horizontal SAS product and they were like very small preed I think maybe 10 15 people but I actually thought they could be um a a real product at some point like they had some of the right things in place and I was like how are you getting customers today and how do you expect to get your first X number of customers to get you to your seed R and they were doing they were going to like offices and actually doing like pizza meetups so they were going into the office to these kind of companies and just buying people Pizza hanging out demoing the product showing how it could make their lives better and it was really working for them like people loved the fact that they came around visited them it's obviously not a very scaleup tactic but really good for a small startup and there so there are some viable ways that you can use offline to accelerate your business to grow your business because I think so many people don't do it because we just Veer towards digital we start in digital I have a hard time thinking about when you're a really small business do I give do I really care that this is a cohesive brand experience no I really just care that I can like have one or two things one or two metrics that I truly care about and do anything I can to move those metrics I don't really care about cohesion of the brand I only care that I can move the needle on like whatever metric is the most important metric to me at that time and if there's something Offline that can do that then I double down in that if there's something online to do that I double down in that I don't really think too much like are those things cohesive in terms of like the way people experience my brand I don't think that's the thing you should care about yeah a couple things I've jump in there with K one it's like brand cohesion is directly correlated to Brand Equity if you have a lot of brand Equity you should care about brand cohesion if you don't have a lot of brand Equity you're just getting started you shouldn't your job is to build that equity by accomplishing great results delivering a ton of great value for your customers right and I think that's super important the the other side of this is what you're basically saying is online is about scale and if you're just if you're a small business you need to spend 80 90% of your time on scale you're going to be doing content creation of some sort you're going to be doing some type of automated marketing be doing some type of online lead sales motion that's what you're going to be focused on and that offline motion I think is just like you're saying Kieran it's to get good feedback or if there are key points in the customer Journey that you know are outsized important and you can have some offline component to really Place emphasis there like you know if you serve a given region and you can actually visit customers like a month into them being a customer for like an hour like that's very interesting and that might be the only offline thing you would consider doing right before we get back to Today's Show here's a quick word from HubSpot if you're a marketer one thing I know for sure is you love data and boy we have data for you the 2024 state of marketing Port is chock full of data and insights around the current trends that are shaping the marketing industry today things like artificial intelligence you know I love AI tools personalization influencer marketing all of the topics that are key to getting a competitive Advantage this year it's going to make sure you're not stuck in Old strategies and old tactics so click that link in the description and go get your free copy of the 2024 state of marketing report today now let's get back to Today's Show yeah if you can hang out anytime you can do things that you can hang out with customers is worth doing like spending time with customers is number one on your list just as a small business it's hard to do all the things it's definitely hard to like go do offline things cuz they take up so much time I'll tell you like when we first launched HubSpot in Mia like Europe when HubSpot were still like relatively small like 300 people obviously at this person that's going to be a large business for most people but we we did do a bunch of events in that first 12 to 18 months to go meet customers to go actually interact in all these different regions because it was the best way to go in and figure out like how these regions were different from each other how they experienced hopspot how they thought of hopspot I think I did about like 30 events within the first year not something I ever want to repeat again but was like fun at the time and uh so but but the reason we did that is because we were brand new to Europe and we just wanted to like meet customers right talk to customers and I think that is like the number one thing I is a good use of time offline in the absence of a lot of data anecdotes are really important right and anecdotes are easier to get in person exactly tell you real you were the story you just told Kieran you were able to get a bunch of anecdotes on those events that could inform decisions in the absence of of a lot of data right people tell you the real the real real when you're in person over dinner over lunch uh Evelyn had a second question that we should answer cuz I want to answer it maybe in a different way but like it's is Leen campaign dead and this is is somewhat broad so it could mean a bunch of different things but let me talk a little bit about something I do think is happening which is you know you and I have had this first Principle of Marketing really is just a game of value creation if you can create 10x of value of competitors and create things and put them in Market that people would pay for then you likely will win what's what I think is happening and maybe is related to this question is the line of what's free is moving constantly moving right the the things that are free are const that line is constantly moving and so people's expectations around what they they get for free it's constantly moving so there's a you know all my all my time spent in AI so obviously the entire Easter weekend spent on AI all right so one of the places I was looking at in AI I think I you and I are whatsapping about it is I sent you this person had basically scraped the entirety of Fiverr and then use claw 3 to categorize all the services into like categories like what are what are the top categories of services that Fiverr offer right and there was another site I went to which is just a bunch of AI agents again very much like a Fiverr but a bunch of AI agents you just click on and they'll replicate they'll do a task for you and one of those tasks was creating lead gen magnets right it just you can put in any topic and it would create a lead gen magnet it would create a legion magnet for people listening or is the thing the person wants to give your details for and download the reason you call them magnets is because that that's how you create demand for your business right someone will fill out a for a form to get that leak magnet and you know HubSpot really you know started the trend in B to be of offering lead magnets to create demand for their business whether that's an ebook template course and over over time we would continue to increase the value of those things because again the free line keeps moving so now we're at a state where it's it's like a click of a button to create these things right like we had incredible writers and we put a lot of time into figuring out how to create valuable lead magnets back then today as a small business like any solar preneur or small business or business of any size can click on an AI agent and because it's informational content the template the course the ebook and I'm going to give our listeners a free course uh very soon compl completely created by AI to show how it works boy the freeline has moved a lot right like I I you know the crazy I where the free line is my friends let me let let me tell you this crazy thing just people realize how crazy this is going to get I wanted to find Chun a model I wanted to teach myself how to find T Lama and I went into Google and I was Googling things like had I had a very specific set of tasks right find T the model do this do this do this I wanted to learn how to do that and I went on to YouTube and I went on to Google and I was searching for the exact course of the things that I wanted to do and learn and I was like I can't find the ideal thing and I would pay for this right I was looking to pay for it totally so I basically created the outline and had Claude 3 create the course for me and it's awesome it's personalized to me I'm I'm a chapter 2 I'm going through it I fine tune some stuff on llama it's running on my laptop what do you what what do you do to create Leen campaigns when my you can't create for people because people don't know what to do what you but I can create some as when users know how to do this I can create a course for me better than you can create it for me so I would ever download your a course right like I I I want on a huge tangent there I let you jump in but I've been thinking about this a lot so the second question I would love to spend some time on again comes from Evelyn and it's is Leen campaigns dead Kieran uh we've got a question coming up from from Claire Bouvier um who is a Founder I'm going to ask you in a second but first just one quick I don't think we red out that question we didn't actually say you you you ended with the freeline is moving all the time and that's where we ended it but we should probably talk about what we mean by that like your your your argument is of course like your business is dead if you can't promote programmatically generate leads but how do you programmatically generate leads if like what will be valuable in a world where you can create your own personal League magnets yeah so even though that the free line is moving the thing that has always worked here and I think for you and I is we go out there and we look and see what our prospects are paying money for right we list out everything they're paying money for today and then we say is there a way we could give that to them for free and have the economics of that work and that exercise is incredibly about you and I jammed a little bit this weekend on some ideas around that because it's like always a very valuable thing to do and normally what you say is like oh these people are paying for this course so I'm going to create this course for them or these people are paying for this type of tool so I'm going to get this tool to them those are the things that while the the free line is going to move people are always going to be paying for something you just have to continue to stay agile every quarter every year around what you can give them that is of real value you agree with that yeah I agree I think people will always pay for like no not everyone is going to do the thing that I would be able to do go create a custom course for me so people pay for the ease of access and it's it's why like a udmi is so successful right like no one actually takes any of those courses but they they you know they they don't want to go and do the work to get that knowledge themselves and so I agree I think there's always going to be things that people pay for but you're going to have to be a really creative and very good marketer to be able to generate Legion campaigns that stand out from the crowd when you have ai able to do kind of like the bottom 80% of things that we used to do I totally greate all right before we get to my next question k i i i got I got two quotes for you that blew my mind over the weekend that I wanted to just share with you get your reflection you you ready for quote number one yes this one's a real mind Bender you sure you're ready hit me okay the magic that you've been seeking is in the work that you've been avoiding the magic that you've been seeking is in the work that you have been avoiding yeah tell me what you take from that because if I think about the things that I avoid I don't know there's magic in there well I think there there are two interpretations of this one that is interpersonal which is like oh I'm avoiding like some type of emotion some type of trauma some type of of something negative and I want a different life and I can't get to that different life until I deal with that and then I also think there's like a work interpretation of it which is like well I want this promotion I want this thing I want to start this business but I can't do it until I do this hard thing to get the skills and wisdom to do it and both of those things work and I think it it's to me it is like everybody spends too much time in the comfort of what they know right it was like my interpretation of it there there's a great I'm not a believer in like large complex productivity lessons like I think actually there's only small thing number of things you need to do and you can be much more prod productive I think one of the ones that really is really simplistic and does work really well is like do have one thing that you truly try to do per day rather than having a big to to list and make it the hardest thing like whatever is the like make it the most not even the hardest thing the most significant thing right yes so I look I look across my list for the Monday and I say you know I'm only going to like have one thing in my do list and if I get that done everything else is a bonus what's the most significant thing and that that to me is like one of the best productivity tis have doing something significant every day and starting with it it's I think is yeah or something like that make some of that magic happen Okay the second I was listening episode of the founders podcast that I keep Rel listening to over and over again I don't know why but this particular one is called the lessons in history and it's a about a book that talks about like what has always been true without his throughout history and it's a book written like 40 years ago but it is like super precient and there was a quote in there that this ties back to the episode we did about the regional marketing approach to Starbucks which is why I want to call this back cuz you're going to feel excited about it and the quote is is essentially the significant of regional Nuance diminishes as technology increases yes 100% And and it was like this was written like 60 years ago right like a and what it means is like he he he's talking about it in the sense of like if you read Napoleon's biography right you read that recently right like how much time did napole and spin like figuring out operations of moving people and things like that was like the majority of his time right technology comes in and solves all that and so like the borders get much bigger the applicability of how you solve problems get much bigger which is why we're moving to kind of like a global by default and we've said that a few times I thought that was a cool quote that kind of leads us into that technology makes the world smaller and smaller like I I you know we've seen AI with the translation tools there was um a guy I follow on Twitter I know you know him Nathan who is in the AI space um not to put his business out there he did tweet about it that he was getting married I think to a Japanese woman and they don't he he speaks English and she she speaks Japanese and they don't speak each other's language and they are communicating through AI right that is that is incredible like AI is going to continue to make the world smaller as in much more the same and less Nuance for all of these different regions and I think we're only going to see this continue to happen with AI and I I we'll probably talk about it separately open AI have not released I don't think they've released the they have a voice cloning tool have you seen this which is like very dangerous I actually think this is one of the things where I'm a very Pro like that technology will you know find find a home and we don't need a lot of Regulation and then you're like wait a second maybe I was wrong this this is a a but but again talk like you can basically talk in any language talk like any person you know so I think the world becomes much more over technology I completely agree okay now getting to clar's question for today's mailbag which is I'd love an episode or response around how you can scale a oneperson personality driven business versus a larger operation she's like I think it'd be fascinating to see what K andiran think uh would be the differences in tackling the two so like if you were like hey I'm a fa it's just me I want to start scaling and building a personality Le business how do I do it what would you tell her pick one platform one point of differentiation one topic that's related to the thing you sell and try to excel at that I I I've told the story before W that was that was so good and so clear I've told this story before about G Gary V who's coming on where you know him and I had a debate about like he thinks you should do all the things from day one and I just don't see how you can do all the things from day one and I think about it like through myself and I have I'm pretty time per at the moment but I love content I love playing with AI I try to do all these different things along with any kind of work I do and I'm trying to master LinkedIn right like that that allows me to just get the I have to write content like I just have to I've had to write content my entire career like I I have to write something so I have to put it somewhere and I have not tried to I don't know what what what you're trying to do right now but with social but I haven't tried to get back on and figure out X again like completely changed and yeah that's fine I'm there is nothing against X but the kind of content it rewards is very different than it used to and I can see that cuz I've crossposted stuff that would have done well on X when it was Twitter and on LinkedIn and perform is much better LinkedIn than x so they're kind of differentiated now and that means I have to I have to learn how to create content on X that would actually start to perform really well again it's a pretty time consuming thing to do and so because these platforms are quite different in what works across those platforms I think like pick the one near to your nearest to your core audience you have to pick something that you can differentiate on have a clear perspective on be different you know get get a lot of engagement on and then have it make you know the thing that most people make the mistake on is okay well I can create content around this and that's working really well but there there's no real bridge to your product like there's no relevance to your product and so those three things I think are the most important well first of all I think that's great advice second of all B basically what you said is personality driven business you have to have a personality you have to have a personality it turns out that that's actually very important and it's a hard thing you can't fake you actually have to have some perspective on things yeah you have to have real deep conviction and and those that deep conviction can be loosely held you could be open to changing your mind but you have to have deep conviction in to be this take this personality of reproach my favorite James Dyson quote is different in everything different for the sake of it right like when you were telling somebody to be different Kieran like you were telling them to be capital D different like not a little different like as different as possible and if you feel grossly uncomfortable you are then probably different different enough yeah I've talked about it before right content is a great I don't uh try to relate content creation to being an entrepreneur like being an entrepreneur is a really tough life to lead but there's like one thing that actually you have to experience in both of those things like content you have to be okay with continually feeling like you're failing right because you put something up and oh like it's no one actually likes it no one reads it and that's a real public humiliation because I put it out there and people are like looking at my stuff and no one's even and then you have to pick yourself up and go okay the next one the next one the next one the next one there's people I've met who are really successful now uh multi-millionaires from their own personality Le businesses it took them like four or five years of grinding to really start to like get traction on that content and so there's like real you have to really kind of show up each and every time to get better just that little bit better like tiny a little bit better tiny little bit better I don't think I've met any I've met very few people maybe a couple who are just like out of the gate they have they they have something and it hits out of the gate and they're just like very R you got you got to be be different and you're you're saying you got to be ready for the grind you got to commit to it and do it uh a grind pick I would pick YouTube and I'd use a tool like Opus to cut shorts for I don't think Opus and shorts cut it if you want to if you want to no I'm saying you focus all your time on YouTube and then I would and and I would distribute some shorts on YouTube and Tik Tok and reals using Opa so you because you don't have a ton of money this is a solo operation to help promote my YouTube channel um the the Kieran you want to hear something Twisted though like you were just saying all this and I I was just thinking I was like I was like you know what like I'm glad we're doing we do the show and like I'm glad we committed to doing it and I was like you know worst case if it doesn't if it if it doesn't ever get huge huge like at least there'll be enough content of me that like when I die my son can build build like a good model and like interact with me and I'm like what is wrong with me this is where we are we going to put enough stuff out there so we can be we can be model I think we have enough content now we're like you could make a nice like video AI bottle and like have conversations with me even if I wasn't here and like that's I think that's kind of nice we well we have a markting against a great bot that we are also going to give to listeners I just wanted to uh play around with it and find you a little bit talking to personality I want to like shoehorn this in here because I don't think we've talked about it on the show love Kier brings just a pet rock it's like so I know this isn't really related but I'm going to talk about it we have to talk have you I'm obsessed with this I I was obsessed with the first series I'm obsessed with the SE second series have you do have you ever watched the physical 100 no what is it so it's like this Korean show about the they take the hundred fittest people and I I don't want to get it wrong like South Korea I think the and they basically you know have these competitions but the thing I want to call out is you should watch that and just see when we talk about personality like their personalities if the entire world acted like these people acted the world would be a better place they are the PO see tweet this they so polite they are so like encouraging to competitors when they get put out by a competitor they're like you did so well they always feel like they should have done better they're like oh I failed I could have done more I could have supported my team more it is like unbelievable how different it is from like the west and how that show would good they should really create it for the West because what what happened in the west is I don't know if you watch squid games where they replicated squid games on Netflix and did like the competition and like within like the first episode everyone had formed clicks and were trying to kill the other ones right and then you watch this show in uh in Korea and like everyone is like encouraging each other complimenting each other I just thought it was like an it's an incredible show to like it's just it was such a breath of fresh air in terms of personalities like so people will want to see the positive side of the world a little bit more that's I think a good reflection of it uh first of all I love I love that you just found a way to just shoehorn in your favorite show you watch right now I love it uh there's no real transition from that but I do want to go on to question four this is great going on to question four uh question four comes to us from yusan usof and he was like how can you keep yourself motivated in starting as I know it takes time for anything to get noticed whether it's X or Instagram or YouTube or Tik Tok everything everything takes time but during the first like 6 months I feel like giving up how can I stay motivated enjoy the process and that is the number one thing you have to do like yeah if you're if you're even thinking about the first 6 months you've already lost the game you just like you have to you have to I think I think with these things you have to like doing it right you have to be kind of obsessed by it right I I just don't think you can have a career in this space it's really hard to have a you can have a career in this space like I've met people in this space who are like indigital and do things and they're fine they're like you know average and average is fine like you you'll make an okay live and being an average but they're average because they don't they're not obsessed right and that's fine they have other they're probably prioritizing other things and I would never say that like that's not the lie for them but if you want to be truly great you have to have like weird Obsession you have to like just have care like be so curious about every detail of how these things work but and you Havey but it's not just Obsession right like I know a lot of people who are obsessed with consumption right like they love movies they love playing games whatever you have to be obsessed with making stuff make but how things work how it all works like oh like I did this thing and this got better I did this thing and this didn't get better like the Curiosity of like why some things work and other things well how it works and you have to you have to be to a point where you're like I have an idea and I can't wait to get it out right right it's like oh I just thought of this it's like you know like there are times I'll just like slack Kieran and producer Darren and be like we got to record right right like we have to talk about this thing like I have so much I want to talk about right and you feel like yourself vibrating because like you have to get it out and if that's not how you feel you're not going to be good you're going to be average you have to find the thing that this is why I decided not to be a software developer anymore because I knew I was going to be an average software developer like I spent a couple of years I read books I coded I built some things and I was like boy my life is going to be this going to be a long boring life a long average like just showing up and being average because it just didn't click on me it wasn't resonating it didn't get me fired up like it what fired me up is like the idea and then the thing was built and then like oh how can I actually get people to use this but the actual building of it just didn't get me fired up so I think you have to in that first 6 months if you're to your point thinking how do I get through this for 6 months that's a wrong that's that's a wrong thing now if you're if you're if your question is how do I convince my manager or boss or fer to continue to go keep going like the first 6 months you're not going to see much traction that's just your ability to build conviction around your ideas like it's your you know everybody has their own personal brand and a lot a lot of times when we talk about that we think about the external brand a lot of your successes depended upon your personal brand internally within the company and how people how much like trust people give you in the conviction and ideas you have and by the way in 6 months you should have some growth like you will start at zero you won't be very big in 6 months but you'll have something more than zero right right on places like Tik Tok you'll have and if you don't have any real audience in six months then you're just bad at it I tell you a fun story actually over the weekend we had visitors come over a couple of friends and I oh yeah you you're in that stage of life where everybody wants to come see the baby the baby's just now getting old enough where everybody can come visit everyone's coming bring a guest been very kind and I brought I I so I don't know much about I should actually look into this because I know it's me to be a great markting story the Stanley Cup right how you don't understand this Mark it's going to blow your mind I I need to look into it I saw Elena posting about it of the weekend so I'm going to actually dig into it do you know who do you know the guy who's the CEO of it Stanly who made it take off do you know what I don't know anything about it I have I have to admit I haven't even looked into the story all right so I'm going to give you the this will make you want to go look it up the guy who's the CEO of Stanley who took this like old thermos brand and made it this amazing in consumer goods company was previously the chief marketing officer at Crocs so he is 242 on taking things that have no business of being hugely popular a legend and making them hugely popular he is probably he is for sure in the marketing Hall of Fame he may be getting closer to the marketing Mount Rushmore if we are going to update our M marketing Mount Rushmore he's at least in the conversation of you're like oh we got to at least talk about him a little bit be up there so I will go with my AI weapons and do do the Deep dive and then you're going to message me and we're going to end up doing a whole show and it'll be great do you so basically they said hey like I didn't know you were a 14-year-old girl like is that the is that the is he managed to make this like really uh the demo I think the I think the primary demographic is 14 to 24 year old women awesome great I feel young cool just to just to let you know on the stanle side of things at least in the US I'd say all right might be internal where do we want to go next cuz we can probably only do let's do one more question can I just let's we'll do two because I can answer one of them very fast go this is like Prime uh from iili Matos who basically want wants to know I really do like this oh this hasn't a question for us but I want to actually answer it so they were actually put in in a prompt and the reason they put in the prompt there's two I'll quickly answer actually because I can get through them in like one minute so they put in a prompt and the reason they put in the prompt because they were like can anyone test this because it's given I want to see if it gives different results right so here's the thing um one of the things that I'm working on for our listeners because you all are going to be in the 5% not the 95% that gets automated away with marketing is I'm going to we're I talked about it have a EMA free email course it's like pretty it's it's not like set the world Al light but it's a free email course with a custom GPT to help you do homework assignments and it's all done through Ai and then I'll talk through how I did it at the end of the 7-Day course and so I built the custom gbt it's the longest one of built so like it's 8,000 characters and then it's like a c lots of documentation and the reason I'll just talk about it is because it it is not consistent right so like I have like a menu of options and you can click one and do your homework assignment and each time you click it sometimes it will give you like these kind of dramatically different responses for some reason and so you have to continue to refine the prompt to make it really strict and let it know that it shouldn't deviate away from what you've asked so for ailio you probably will find for this prompt because I looked at your prompt it's really broad like there's no restrictions around what the chat chvd can give you back it will give you different answers if me and Kip did it it would give different answers and then the only other one I'll quickly answer for someone is there's one here from someone who works at a freight company or something uh let me see all right so Sarah hppy who has who basically is asking um hey I work in a freight forward or highly competitive marketed marketer and she wants to basically know what subject line she should choose from email so obviously we don't know what email it is hey here's the thing use AI like this is like the entire reason that marketers need to start to if you are start competing with someone who's using AI that person could have hundred I would basically go to Claud and I would say hey here's the email campaign here's the buyer here's the purpose of the email create me 50 different variations of a subject line and then I would go and do the same thing in Gemini and Chachi and I would pick the best headlines uh test them right this is the whole this is it like these are these are the use cases if you were a marketer and you were doing this yourself you you like right for disrupt between marketers who are doing this um with AI and I would say Sarah the free the free email course is coming teaches people some of the Timeless principles from the past 100 years and three of them are around call actions from people like David alavi AR hbert like some of the incredible copywriters of our time so make sure you sign up for the course when it comes out uh look at Kieran are plugging a course he's working on I'm so excited and proud of that uh soon there's just going to be an episode that's just going to be a 20 minute Loop of Kieran saying use AI use AI use AI I I I I can't stress enough how deep I am into Ai and how much better I am as a worker lach worker hold on let's let's let's we got we got like a couple minutes before we close out here how much better are you cuz I mean I'm in it too what's your estimation I I would say that I'm like 30 40% more productive I I was going to say I was going to say 20 to 30% so yeah that seems right I I don't do I rarely do anything but I use an AI in some way I I don't I don't use search anymore I don't I do I do AI for most first when the last time you Googled something did I Google something recently um I don't know I I Google so I what I do actually which is really interesting because it does speak to what we talked about 18 months ago you know what I use Google is to check what did AI is giving me back so I so I do do extra validation and that's fine because like I'm like oh I wouldn't have thought of these things and I can just Google to make sure if they're right or wrong you're using it as a verification tool not a discovery tool yeah like one of the things I I did some really cool prep work for Sophia who's coming on from nasty gu cuz we're excited to have her on the show and I realized that like she's I was getting some really cool quotes from her because she said a lot of great things about building a brand she built one of the best fashion brands uh on Ecom and she had a great quote and I was like okay you you know the I think the average person would just take the quote and say hey Sophia this quote was great did you say this thing she probably won't remember because you know she's given a lot of interviews but I I double checked and she didn't say those words and so like you have to like really check you know the you know I I think you want to have an extra air of caution because the thing people don't realize is chubbt isn't a search engine it's meant to be creative and so it will creatively answer things right like this is the entire reason I was saying the prompt will deliver different results each and every time because there's creativity in the answer it's given you and that's why you have to put some real restrictions around it so the way you could restrict it on quotes is say only give me the ones where there's a site a source sided right so you have to like start to figure out how to build in these restrictions okay we didn't have time to get to the entire mail bag of questions today but we got to a bunch and I think we covered some great ground we gave some advice especially for the small teams solo teams out there we've been hearing a bunch of feedback that we wanted some there so I I feel good that we got there Kieran we've talked about quotes we talked about how how to use AI more Kier and plug the upcoming email course we have covered a ton of ground today and we covered a ton of ground leave us a comment send us a message on connect.com if you like the Q&A show format if so we'll do more of them we're going to test this out we'll see you real soon on Mark against the great this data is wrong every freaking time have you heard of HubSpot HubSpot is a CRM platform where everything is fully integrated W I can see the client's whole history calls support tickets emails and here's a task from 3 days ago I totally missed HubSpot grow better

Channel: Marketing Against the Grain

Views: 1,503

Keywords: ai marketing, marketing against the grain, matg podcast, kipp and kieran, hubspot, hubspot podcast, lead generation, lead generation strategies

Id: lIdUkqnhdvk

Length: 34min 21sec (2061 seconds)

Published: Thu Apr 04 2024