How I Use ChatGPT To Grow My 54,000+ Subscriber Newsletter

on today's show we're diving deep into the everyday practical use case of AI I have an amazing AI expert Dan shipper Dan hosts a podcast where he talks to everyone from all walks of business on how they use chat GPT so you know we're going to break down some of the best chat GPT use cases we're going to talk to Dan about how he uses AI in his business and we're going to break down what the different large language models are best at and how you should think about using them actionpack show let's get into today's episode welcome to marketing Against the Grain I'm your co-host Kip Bodner CMO at HubSpot I'm flying solo with my guest Dan chipper today Kieran Flanigan could not join us he is on new dad Duty and we'll be back on an upcoming episode I'm so excited to welcome Dan to the Pod Dan thanks so much for joining us on marketing Against the Grain today I'd love to kick off if if you could explain to everybody like what you're working on right now it's called every but like what the heck is it like give everybody the back well thanks so much for having me so every is a daily newsletter we publish long form essays about business technology and the examined life so every day you get a really great high quality um essay that's sort of like the stuff that you get on substack or medium but we have an editor it's highly curated we care a lot about the craft of writing we care a lot about um writing things that are really useful for people who are building in technology I specifically write a column for every called Chain of Thought where I cover uh AI stuff um I sort of drill into chat gbt and specifically thinking about chat gbt and other sort of chat models for creativity for thinking um for personal productivity for personal development for understanding yourself all that kind of stuff so that's the like core of every um we have a bunch of writers who work for us or work with us and then we have a podcast I have a podcast it's called how do you use chat gbt where I talk to really smart people about how they use chat gbt and uh we even go like over the-shoulder where you can watch someone use it or see their historical chats and we've done that with everyone from um The Economist Tyler Cowan to uh Reed Hoffman the co-founder of LinkedIn to film directors to writers um and so it's a really really fun way for people to um get ideas about how to use AI in their work and in their life we also uh run courses so I run a course called um maximize your mind with chat gbt that I run with a clinical psychologist uh Dr Gina gorland so that's another part of the every business and then we have a consultancy where we work work with companies to help them implement Ai and we also incubate software products so there's a lot of there's a lot of stuff going on um and happy to dive into any part of the business you want to talk about you've got a modern media Empire going on which is a topic I love we we we've got something similar going at HubSpot with the hustle and all of our properties one of the reasons I was really excited to talk with you today is I was at South by Southwest a couple months ago and it was a very interesting climate where like there was a real tension between the creat creatives and the kind of what I'd call AI optimists people who are really interested in AI positive about AI versus the music the film The the graphic design those folks like Peter Deng who is who runs chat GPT at open AI got massively booed because uh there was just like this very anti- AI sentiment at this event but what's interesting to me is like you are living at the intersection of those two worlds like you you care very much about the CFT of writing and creativity and all the things that those folks care about but you also are a huge AI Optimist and proponent can you just explain for us why and like help decode this like confusing thing for me and maybe everybody listening today it's a it's a great question I mean I think that it's totally legit for people to be worried about it and to be afraid and to ask tough questions about how it will affect their jobs or um or how it will affect art or creativity going forward I think for me fundamentally just like I'm just curious about this stuff it's like it just lights me up I'm just like holy this is amazing like I have magic powers right like now I can I can build an app I can like uh I can make a film I can like uh draw something like all this stuff that like I might have had Ambitions to do before but maybe not all of the skills or maybe not all the resources to do and so I am like I feel like a kid in a candy store and I just like can't help myself but I think also when I think about how to deal with like new techn Oles um what's the most interesting question for me is not like what does this destroy but like what opportunities does it create for us to make things that we couldn't make before and I think there's tons and tons of opportunities the fact that people are afraid of it um and that there's a little bit of like a stigma to using it actually increases my um belief that there are opportunities because it means that fewer people are going to be like going there and like finding the low hanging fruit and I think anytime there are new technology revolutions there is the ability to like create foundational works of art and creat creativity with those tools uh that sort of defined that genre and that era of creativity you know there's a reason we still watch like Hitchcock films like he's the first he's like defining that era of filmm which hadn't really been done before so that makes me that makes me kind of kind of excited um to to to be playing in this Arena before we get back to Today's Show here's a quick word from HubSpot if you're a marketer one thing I know for sure is you love data and boy we have data for you the 2024 state of marketing Port is chock full of data and insights around the current trends that are shaping the marketing industry today things like artificial intelligence you know I love AI tools personalization influencer marketing all of the topics that are key to getting a competitive Advantage this year it's going to make sure you're not stuck in Old strategies and old tactics so click that that link in the description and go get your free copy of the 2024 state of marketing report today now let's get back to Today's Show yeah so it it almost strikes me that the exclusivity of making things is going way down right because you get access like you you just said it's like oh wow I I have magical powers I can do things that I couldn't before so if you were this highly specialized person who could do those things I can totally understand why you might be scared concerned frustrated different things CU you're like wait a second what makes me special in the world is changing in some way and like I think you and I are here as optimists basically being like Oh we think that change is really positive because it opens up the world to make and create way more things way better things and do more firsttime things Blaze new trails which I think is really valuable in all this which is which is great my my followup question to you is like what is the thing that happened to you that gave you conviction cuz there's a lot of people listening out there that are like still kind of skeptical still kind of worried like what what was the moment where you're like oh okay I got to I got to go and I have to really do this that's a great question um I think it was really at the at the very beginning of like sort of gpt3 era AI I just started seeing people tweeting about it and at the time me and me and my co-founder we've always like thought about um like incubating software apps we've been a lot of things like that in the past and at the time he was um interested in incubating a uh like a Google Docs replacement and so he was sort of building that on nights and weekends you know it' be really interesting if you just like put this gpt3 thing in there and when we did that you know pressing a button and having having it write something for you was like holy I cannot believe that it's doing that right uh and AI like you're like it is a literal magic trick it's crazy it's totally crazy uh and we eventually uh launched that it's now spun out it's its own company uh Nathan Nathan is running that as the founder um which is which is really great right and but I think that that moment was like a big light bulb of like wow this could be like really really cool for Creative work um and it also it was really interesting to like be on this on this ride from from that point because I've had so many of these like up and down moments of like when you first see it writing you're like oh my God it's going to totally replace me and then you like really look at its writing and you're like no this isn't this isn't that good um and then you're like no actually but there's all these like little micro skills or micro tasks that I can have it do that now I'm like way more efficient than I would be before or it can like help me do things that I might not have been able to do at all but it's not going to totally replace me and so I've been through all the like emotional ups and downs and I kind of like feel like I know the ride that other people are on I'm just like a little bit further ahead and probably I'm like just maybe a little bit more like techno Optimist or or whatever where I feel like I can take advantage of this and and do fun things with it and that makes me like more excited than than afraid same here on the Techno Optimus side so if you guys are looking for for two people who are not that this is not St for you it's cool to play with something and learn something and be optimistic about it but like you're running a business like and that business is about writing and content and I want to know we're going to get into the chat GPT stuff and how to use chat GPT soon but I want to know like how has it changed how you make what you make you're making a daily newsletter with a team of writers like how does AI made that better tons tons of ways um so I can I can take you through every part of my process and also the process of of of other people at every yes and it has like really changed every part of that process so if if you want to start with like the beginning of the writing process which is just ideating it's like finding interesting ideas right I think AI is like incredibly good for I go uh take a walk and I just like blab about whatever's on my mind and it I have whisper which is from open Ai and it will trans transcribe everything that I saying um and then I go take that out and that's transcribing it into the chat GPT app uh you can do that you can do it into chat into chat GPT I also so what I will often do is just take it use it do it a voice memo um because sometimes the chat PT app crashes and um if you have a particularly long uh ramble you don't want to like lose your lose your work um but uh but yeah then I transcribe it and then I then I throw it into chat gbt and um when I throw it into chat gbt like it's incredibly good at just like doing a bullet point summary of like here are the things that you talked about or here are the interesting things like that kind of stuff which is really helpful for me to like find stuff that I want to write about so so Step One is it like it takes the nuggets out of like the kind of stream of Consciousness you're giving it right like hey I'm just clear my mind dumping all this stuff and it's giving me kind of my own insights back to me yes um and then another part of that process which is more on the ideation process is like I think it's an incredible like reading companion right like if you want to write good stuff you have to be reading good stuff you have to be running into ideas all the time and there's so many books and and and things like I love uh Vicken Stein like uh this you know 1950s era philosopher and or maybe he's a little earlier than that but uh but his writing is incredibly dense and hard to read and I've always kind of felt like okay maybe I need to go back to a um maybe I need to go back to like a graduate level philosophy course and like take it in school but I don't really want to do that I can now just like go read Vicken Stein's tractatus and take a picture of of a passage that I'm like unfamiliar with and then have it explain it to me like a college level or a PhD level Professor would and that's really amazing right like one just cuz like I'm a curious It's just incredible actually it's such a simple use case you don't think about it right unb yeah it's unbelievable and I think one just as a curious person that's like so fun but two I can write things that I wouldn't be able to write before because I can have ideas explained to me that I wouldn't have access to and that's like so important without having to go take a class or or whatever and and you know a really simple example was when I interviewed Reed Hoffman he's a pH he uh he almost was a philosophy professor and he loves Vicken Stein so like in order to prepare for that interview I was just like pouring over Vicken Stein with chat chbt and like I did a much better job than I would have ordinarily um yeah uh so so that's sort of like the ideation phase and then the next phase for me is like often when I'm writing something I will have like a running document of notes where I'm just like throwing stuff in there I don't know exactly what it's going to be about but it's all in this like this mish mash of of things of ideas quotes like sources like whatever uh little sentences that I like and what I'll often do is I'll just like take that and throw it into chat gbt and be like can you find a structure here can you like find an outline and it's like really good at doing that um which is great because I think that's one of the hardest things is like especially for pieces that are really important the working on for a while figuring out what the structure is is like really hard and you have to start you have to often you have to start there and chat BT is really good at finding the like really simple structure that's been like that's hidden in there that you just couldn't see because you're like too stuck in the weeds and it has like taken things that you know it would have taken me such a long time to like find the right way to write this piece and it's just like here it is that's the that's the structure and then I can just start writing which is amazing the the the kind of almost inverse use case that that I do it's like you know how you're writing something sometimes and you're just like you get in love with like a line or an idea that's in there and you're like oh this is so good but then you're like I don't know if this actually goes here in this thing I'll often like ask and be like does this actually go with the rest of this or should I parking lot this and like keep it but like use it for something else and I I have found that that just makes whatever I'm working on so much better cuz either helps me reframe it or it's like no get that like K one of the things Kier and I talk a lot about on the show is that AI is a very good editor especially because it doesn't have the emotional con connection to what you've been writing in the way you do that can like help give you that Clarity 100% yeah and I think like we we'll get to editing in a second but um but I I think it's I think it's really great for that I think like when I'm in the writing process so for you maybe it's like it's helping you figure out yeah is this is this sentence right another thing that it's really helpful for in the writing process is helping you figure out what you're trying to say or what you actually think so an example is like sometimes I'll be like uh I was writing a piece like maybe like 5 months ago um and I needed I needed the right simile and so I just like ask chbt like okay here's what I'm trying to express here's my idea for a simile um and then it and then I was like come up with more options and it came up with options but I realized that the simile that I was making was like the wrong kind of simile like it didn't fully express the idea I was trying to express and I was like actually that's not the right thing and I was like can you do a simile in in this new way and so like just being able to chat with it um it can come up with ideas and sometimes the ideas are gold and that's like really awesome but also being able to talk to it you sometimes realize what it is you're actually trying to say or sometimes It'll point it out to you and I think that's really really helpful cuz like it's really helpful to also talk to writers or editors like we have a lot of those those people at every and I love that but they're not always available at like 2: a.m. when I'm like trying to figure out a piece on a deadline um and so that is like super awesome too is just having that always available partner that can help you figure out what you're trying to say and it's a partner that's like it's not distracted working on its own thing that's on a deadline for it's like it's kind of there at the expressed purpose of like helping you 100% so you kind of went through ideation thought organization kind of the editing and crafting of an article anything else that you all are doing in terms of like creating a daily basically a daily newsletter daily long form with AI a ton of things um so what what I find is that as an editorial organization I think probably HubSpot a similar and and there's just every company has these kinds of tasks is there's some core amount of creative work that we're doing and then we are Translating that work from the formats in uh the original formats in into lots of other forms so an an example might be we have to take an article and turn it into a headline for that article or another example might be we need to take an article and turn it into a summary for we send out a d digest email every Sunday we need to send send it turn it into a summary for that another one is take an article and turn it into a uh a tweet um another one is take a podcast and turn it into an article or turn it into show notes and all of these are like fundamentally summarization tasks but they're hard to do well like they require taste and expertise and experience and you have to have the tone and personality of the publication of the writer to do it and we use we use ghost writers for that those ghost writers are amazing they're hard to find they're hard to train and it's hard to get it right all the time and for them it's a little bit of like a drudgery task a lot like it's sort of it's not ex no one really wants to do that that much um at least not over and over again and what I found recently is Claud is actually a good enough writer to basically get like 70% of the way there for any kind of task like that and so I built us this internal tool called spiral how the tool works is if there's any kind of like task like that where you're taking an input and turning into an output reliably it helps you build a prompt that um just works for that kind of conversion task so if if I want to convert an article into a headline for example uh I can create a spiral and I give it a bunch of articles with their headlines and say this is an article and this is the headline and that was good these are these are good examples it will pull out the patterns in those examples and then it will create a spiral that anyone can use um and I can share with the team and they can just paste an article in there and it'll come up with a bunch of headline ideas um same thing for like podcast transcripts to tweets or you know so we have this like library of spirals now and the the kind of amazing thing is for the for those writers it sort of starts them at like 70% so they can in instead of doing the like facing the blank page and like you know figuring out okay like what's the main idea of this podcast and how do I turn it into an article they are starting with like an article that's like pretty good and they can spend their time like really polishing it and really taking it to the next level or doing like net new creative and I think organizationally the like really incredible thing about it is it helps us like imbue our taste and voice into every part of the organization without necessarily having to retrain people because it's all legible inside of the Spiral right like the spiral pulls out patterns and the examples we give it we can always change those patterns or change those examples um and everybody has access to that whenever they need to make something and I think that's really really cool and it's it's definitely changed how we make things and and So for anybody watching it's really like if you have a repetitive task that you know you're always going to do if you can find a way for AI to do any part of it even if it makes even does 30% of it versus 70% like Spiral like that's hugely valuable because it's saving you a bunch of time especially time from folks who really don't want to do it and the work can be kind of inconsistent or you might be in between people or those types of challenges right and that's pretty remarkable like I I was just thinking I was like oh you know what I want to do is like I want to get a group of my team together and just take like a day we can be like let's go through all the work we do and the like why can't we do that with AI right like is there a reason we can't do this thing with AI okay but if not like how do we build some lightweight prompts or workflows to basically at least do part of it with AI and that's like one of the big Inspirations to me and in this conversation with you is like AI is going to get 10 100x better over the next few years but it's still good enough today to do a lot and I and I think also if you're using it today you will be much in much better position to use it well tomorrow and that's I think that's really important and I think people there's this weird trade-off right like if you are doing your job and you have a limited amount of time in the day and you have a choice between like doing the job in the way that you know how where you know it will go well um and you know you won't waste time versus like using an AI tool you're probably going to just like pick just doing your job so that you can like actually get the work done and I think it's really important for people uh maybe people individually or maybe companies to like give themselves permission and space to just like mess around with this stuff yes because if you like you said like if you just take a day and you're like we're we're we're off the daily publishing grind like it doesn't matter if this doesn't work like all I want you to do is like play around with this I think it's very likely for people to get to those like wow moments where they're like oh my god I didn't even realize I could do it with this and then there's like all these possibilities going off in their head that um that they wouldn't have run into otherwise but they just need some space to get curious and creative that is like sort of risk-free you got to get out of the grind and they got to they got to get out of doing like hey I'm doing this high stakes thing and I can't afford AI to mess it up for me so I'm just going to like keep doing it the way I've always done it right which is the the mindset and you wake up three years from now and you've never really adopted Ai and the whole world is going to start moving You by because AI is going to be the thing that facilitates how we all work and get more productive totally and I think um a way to think about this I think the good the best sort of mental model for it is um in a lot of ways uh the way that creative work is changing is we're going from sort of sculpting to gardening so if you're a sculptor oh I like this yeah if you're a sculptor every single thing that happens in the in the transforming a block of marble to you know the David or whatever you're doing that with your chisel um if you don't have a team of assistant but you're doing that with your chisel right it's like you have control over every little thing and that's how creative work has been for a long time um but now that we're sort of becoming model managers uh we are moving to a world where a lot of what we're doing especially at the start is gardening where a gardener isn't like creating every pedal on it on the flowers or every part of the tree or every part of of the shrub right what the gardener does is the gardener sets up the conditions for a seed to grow into a plant so you're paying attention to like what's the soil like um does it have enough light what's how much water is there all that kind of stuff and so model managers are like what what you have to become good at is creating the right conditions for the AI to do to do the work get that like first draft and then what you can do is you can go back into sculpter mode and be like okay now I want to like get all the fine details right but I think that's a bit of a different like mindset for people that they have to get used to and it's actually a lot more like managing a person so the more you can think of yourself as having hired an intern that sometimes brilliant and sometimes not and you have to get used to like what the intern is good at and they get they get upgrades like every six months the more successful I think you'll be okay I love the sculptor versus Gardener metaphor but I I have to ask have you seen the AI sculptor thing going around today I have't no all right hold I got I got to show you this this is a total detour but so stripe had their big event this week and they unveiled this big marble statue I did see that I did see that yeah yeah and well so sheal who's a VC on Twitter here I'm going to uh I'm going to butcher his last name uh Mohan um basically said that that statue was carved by Monumental Labs which is an AI robotic sculpture and here's the video of it you can get a marble life-size bust for $6,000 a life-size figure for $32,000 or a Monumental figure for $95,000 and I proceeded to slack Kieran and I was like Kieran once we get to 100,000 YouTube subscribers we are going to get a marble bust of the show made and in the background uh of one or both of us but I thought this like you just brought that metaphor up and I was like this he has to se this if he hasn't it's it's pretty I love that you know it's it's Marble busts for everyone democratizing marble busts you know and I think that it's the same Trend we're seeing with writing with uh with film with all that kind of stuff and I think um there's a there's a world where you're like oh that's bad like we want you know handmade sculptures to exist or or hand you know hand handmade carved objects to exist and I think that that's totally true I just think in a world where this robot exists you can buy one robot made when your show hits 100,000 subscribers which you wouldn't have been able to do and honestly wouldn't have been able to do otherwise exactly like and human-made um uh sculptures are still going to be more valuable like people care about things that humans make um so I think there's I think I think it probably expands the market for sculptures rather than uh rather than contracts it also I could not have told you how much a sculpture actually cost but if so if $6,000 is 85% cheaper than handmade like bust sculpture of of a human like that's sculptur turns out really expensive who knew who knew I didn't I I should have but no just no idea but it's it's fun to live in a world where I could afford a marble bust of my own head I just like that I think that yeah like if people were to ask us why we're optimists on this stuff like this is a great example where it's like I don't know that I need this but it's fun that that's a possibility now in a way that just wasn't possible before totally um and I think that that is also this the fact that creative work is less expensive to produce um it's there's an underappreciated aspect of that um which I which I've found in a lot of people I've interviewed so for example I interviewed a filmmaker his name is Dave Clark he's amazing um and he's like a traditional Hollywood guy who has he hasn't made any like huge Blockbusters or anything but he's been working in Hollywood making commercials and short films and all this kind of stuff for a long time and he started making a AI movies and I was asking him like what the benefit of making an AI movie is and he was like well if I have an idea for a movie I can just make it I don't have to get it funded I don't have to convince anyone and he's done that where he's made movies that no one would have wanted to fund they've gone viral on the internet and then then he gets meetings with the Hollywood producers to be like okay maybe we could fund this thing and so it creates this world where anyone can like make make something to prove that the idea is good without having to like ask for money or without without having to have years and years of experience and I think that is like super cool and super a super underappreciated benefit of like lowering the cost of producing this type of work yeah your your whole point here is like the cost to prototype or test is approaching zero yeah right and if that's the case you get more ideas out there which is awesome and then we basically of those ideas that go out there we can actually fund and pick the best ones and we're likely going to end up with a better overall quality of ideas because we just have a bigger pool to choose from which is pretty awesome 100% okay you host a podcast all about how to use chat GPT if we didn't do a real segment of this show to get like the best five to 10 chat GPT tips people would be really angry with me so I'm got I got to go there you you've had a whole host of guests on you've done the over theh shoulder thing like what is the master class of chat GPT wow um it's it's going to be a little hard to just to do all of all of what you need to learn uh in in 10 minutes but I think we can do we can do a lot so we can do a handful that I think will help illustrate what's actually possible for cool yeah I think I mean honestly like I would start with the basics right so one basic thing that people tend to do is uh is they don't press redo so you should be pressing redo whenever you do a prompt and like just go through the space of possibilities cuz like the first response that you get from it it's only like one one response and it's going to be like statistically it's going to like produce new things and so sort of traveling the the space of possibilities I think is like really important um and people feel like bad about doing that or they don't even realize it's a thing but I think it's I think it's really really important part of of of prompting I would say like prompting chbt you want to um you want to start really simple you want to add complexity over time so you don't want to go and be like um okay like I want to turn my uh my tweet into a novel and I'm just going to be I'm going to put the tweet in there and then I'm going to like uh I'm going to like write a whole long prompt about exactly how to do that and then I'm going to press enter because you're just going to get a bad result right you want to like start with a very very simple quick and dirty thing as quickly as you can to see the result that you're going to get from chbt you want to you want to um press redo a couple times to like sort of travel at space of possibilities and then what you can do is you can refine so you can go back and press edit which people very rarely do and try again with a slightly updated version of your prompt giving it some more DET so instead of a follow-up prompt you're saying like go back and make that original prompt exactly um you can add nobody I know does it literally no one I know like you can add more details you can be like um if you notice it making a particular kind of mistake you can start to like um add something add a rule into the prompt being like I don't want you to do it this way I want you to do it this way right um another thing to do is aside from adding like adding rules is giving it examples of what good looks like so um uh and that's those are specifically like input output examples so if I wanted to uh take a podcast and turn turn it into a tweet or take an article and turn it into a headline what I'm going to do is I'm going to find a bunch of examples of that that look like the thing I want it to do so I'll get um articles and and those headlines and I'll put those into the prompt and do it like one at a time like don't put 50 because doing it one at a time you can see what changes and you can start to learn like what's working what's useful what's not so giving it examples giving it rules for what to do and not do doing it incrementally hitting redo pressing edit all those things are like I think the like sort of like the first step to like really good chat gbt usage all right once once you once you figured out the basics like what should people actually be using chat GP for the majority of people that I talk to they're like oh cool yeah yeah I've I've used chat GPT but I don't really use it on an ongoing basis I've tried it like it's fine it's pretty good and I think you've you obviously and a lot of the people you interview on your show have had a different experience than that so like what are the what are the other things that people should like maybe try to do every day for a week to like really understand the value there that's a good question I think that's a very that's very contextual um so I can I can give some like high Lev things that I think are really cool that a lot of people get value out of and I'll do that but I also think it's like it's a super contextual thing where um I would notice times in your day where you're doing something repeatedly that's like sort of wrote chat gbt can often do that so all the summarization thing we've been talking about I would also notice times in your day um where you're like kind of confused you're like I don't know how to do this thing um that's a really good thing to ask chbt about um even sometimes I think a lot of people get stuck because they're like well I don't even know how to ask chat gbt for this thing like I'm confused about what to say or what to ask asking that is enough um to get started um and I think that's really really important um and for me like one of the things that I think chbt is most underrated for is understanding human behavior and human psychology um and that can be other humans and it can also be yourself um so uh on the other humans front Chachi PT has like incredible theory of mind it's very good at uh understanding and simulating how other people think and feel and so if you're like in interpersonal situ or you're making like high stakes decisions um feeding in uh the information about the different players in the situation or the emails or the text messages or whatever it's like actually really useful for like unpacking those situations and helping you make decisions um uh it's very underrated I think uh it's also quite good for helping you understand yourself so uh and and therefore like make better decisions and achieve your goals and all that kind of stuff so when when I you know I teach this course maximize your mind with chubbt we think of chubbt as being two things one is a really good mirror and two is a really good Mentor so on the mirror front it can really help teach you like um what are your strengths what are your weaknesses uh what are your psychological patterns um what are your values all that kind of stuff which I think is really important because you know I think in a lot of in a lot of ways um you are not what you build you build what you are and so knowing who you are is like a really really important like step to um making anything in the world um and then on the like Mentor front it's just really good at um if you're in a particular situation like helping you understand okay like what are what are my psychological blockers um uh how do I normally make mistakes in these situations and how can I like how can I move through it or how can I stay focused on my goal and one of the big things for me in that in in that is chat gbt's custom instructions feature uh which basically like gives chat gbt context on who you are so what one of the things I use it for a lot is there are certain kinds of situations that I struggle with so I'm a I have like people pleaser personal uh personality type and um and it's hard for me to say no um and I I've noticed in in therapy that a really good uh question for me to ask in a situation to try to sus out like am I doing this because of like people pleasing or not is to ask myself um what would I say if I was not afraid of feeling guilty um and so like removing the fear of guilt from a situation with people makes it easier for me to say no but sometimes it's like it's just like it's a realization that you have and then you just like lose it it's like hard to remember um but I just throw it in my chat gbt custom instructions and I'm like anytime I'm in an interpersonal situation I'm making a decision please ask me this question and I use chat gbt all the time for that kind of thing um and it's really good at at just the right moment it's like by the way what what do you think you would do if you weren't feeling good Y and I can't tell you like just that simple little nudge is like so helpful um so stuff like that is great well what's what's interesting about that that's fascinating me is like there's a lot of talk when it comes to AI about how we as users can prompt the AI and what you're basically saying is like hey use special instructions to have the AI prompt you and that can be just as if not more powerful yeah um 100% And I think that that's coming coming more like I I imagine that it will be more deeply integrated into browsers and into our operating systems and all that kind of stuff and the opportunities for it prompting you are going to be uh much much more frequent okay before before we we close out Today's Show we've talked a lot about AI we've talked a lot about workflow chat GPT I heard you talk about Claude earlier and how you use Claude to write summaries could you give give the people give give the marketing Against the Grain listeners your summary of kind of where the llm out there sit for you that you use because it's more than just chat GPT and kind of what you use different ones for and like what you think different models are better at so that like if folks are like looking where to where to maybe go for a specific task they can get some clarity there that's a great question it's really important to know your models it's changing all the time so this is like a point in time um yes this is a today we're recording in April of 2024 yes um I think for me like Chach BT is like my sort of go-to it has a really really good mobile app it has custom instructions it has some of these like UI features like the redo button and and stop generation button and the edit button that like Claude for example doesn't have um so I use chat gbt like probably most often uh because I think it's just good enough for almost every like day-to-day task um I also use it for coding specifically um I really like chpt for coding I have a custom gbt that a friend of mine made that I think is is has a lot of good defaults for um using it to build simple little little apps um so I think it's the best coder right now Claude is really fantastic for writing um and it also has the longest context window or not the longest but it has a long context window so um it's quite smart it's really good at writing and you can put a lot of text in it I think you can put like 300 pages of text or something in it so like uh I was on the phone with uh my lawyers like before this and we had a question about a contract and the contract is like I don't know 100 pages and um they were like we're going to go check and I was like no I will just ask Claude and I just like put it in there and Claude answered the question you know and that saves a lot of time everyone's happy I mean maybe the lawyers maybe the lawyers aren't as happy but uh lawyers definitely wanted to bill you that hour but they they don't get to now so Claud is quite good for that although obviously you always have to be careful like it it can still hallucinate it gets things wrong all that kind of stuff this is not legal advice but uh and then Google Gemini Gemini is really cool uh cuz it has like a million million and a half uh tokens in its context window so it's by far the longest context window and that's sometimes useful for like I don't know really crazy stuff like um if you want to take all the journal entries you've ever written and like throw them in there and ask a questions like you can do that so I I use it let's let's let's break that down just a little bit so because I think not everybody's going to understand that when we talk about context window and what we can put into prompt an AI or large language model in this case it's kind of like the short-term memory memory for that model right it's what that model can know about you and the situation kind of in that moment and if you have a complex task or question you need it to to know a lot and if you don't have a very big context window it's kind of like hard to get the depth of response that you're looking for is that like is that the right way to think about it or do you think about it that's sort of that's yeah that's that's basically right um so the context window is um it's what you put into the chat box um plus the length of the response and and the what you put into the chat box is usually like the the the vast majority of the context window usually the responses are capped at like I don't know a a couple hundred to a couple thousand words um so uh so the vast majority is is uh is the is the prompt length and yeah I think it's it is sort of like the um sort of like the uh the short-term memory for for the model um it's like that's the hard information it has about what you want it to do or or what you want uh it to summarize or or whatever it has a bunch of like latent information which is like sort of stored up from its its training um which is sometimes a little bit less reliable so if you want to ask about uh if you want to ask it a question about something you want to put as much information about that thing into the context as you can to like make sure that it does a good job but if you have limited context you have to decide okay like what's going to go in there how do I pick which sources of information all that kind of stuff and that lowers the response quality basically and so you're saying you use G back to back to Gemini you're saying like Gemini has a extra long context window so if you're doing things where you need that that's really the use case in which you're yeah and like I don't know one of the cool tricks of Gemini is it's it's multimodal which means it it can convert um uh text to image image to text video uh video to text that kind of stuff um so you can like throw in a YouTube video and be like can you an annotate this and it will like annotate the video in whatever way you want it to or or output a transcription or um tell you um you know uh for each scene in the video what was on the wall behind the person uh who is who was in the scene it will do stuff like that which is kind of crazy um uh I I have not found like very many day-to-day uses for for it um but I think they're out there we've we covered all all types of ground Dan I really appreciate you joining us today on marketing against the grain before we go is there anything else that you feel like we didn't cover that we need to hit or do you feel like we we hit it all today I I think we I think we hit most of it um but I really do want to sort of like underscore the the thing that we started with at the beginning is like how important a spirit of like exploration and curiosity is to these things um and and how kind of how just like cool it is that I can go and like make an app in like an hour that would taken me days and like people who couldn't make apps at all are making them like I have I have someone on my team he's not technical at all and he built an app for us that we use internally um in like two days he has no idea how it works um but he just built it with chat gvt because he knew what he wanted and he had enough kind of like stick tutiven to to to to do it and I think we're just on this like we're just in this incredible time where if you have enough curiosity you have like an an exploratory Spirit you can make any kind of creative work that you want to make and I think that that is like so awesome so I hope that the people who are listening to this um just you know take some time to try it out because it's it's really worth it set some goals for yourself of things you want to learn or like hey I want to do you know one thing with chat GPT every day what have you and then kind of your other point is like if you have a clear goal kind of grind it out work with it iterate on it till you actually get what you're looking for because that is like the aha moment of like oh this is actually possible and if you expect like to just put in a few sentences and get the perfect thing like that's not what's going to happen 100% um I think um I think it's really important to remember that what you put in is what you get out and so if you're if you're putting good stuff in you're going to get good results um and also these things are changing very fast like what was POS what's possible now was not possible a couple months ago and so I think that there's this tendency to to have a little bit of capability blindness where you're like I tried that before and it didn't work um and so as new models come out like keep trying things because in a year or two some of the things that were totally impossible are going to be possible and I think that's really really important to like to know and stay on top of I I love that and it's like you can even just set a reminder like hey once a month I want to try this thing and it's eventually going to be possible right and and it get and that and even if if it's years before it's possible it gets you out of the mindset that like oh this technology can't do what I want or I don't need to pay attention to it yet it gets you in that exploratory mindset which I think has been one of the core themes of the show today and I deeply appreciate that from you Dan and thanks so much for joining us on marketing against the great today it's it's been a blast thank you so much for having me this is awesome I really appreciate it this data is wrong every freaking time have you heard of HubSpot HubSpot is a CRM platform where everything is fully integrated who I can see the client's whole history calls support tickets emails and here's a task from three days ago I totally missed hub spot grow better

Channel: Marketing Against the Grain

Views: 2,984

Keywords: chatgpt newsletter, how to use chat gpt for newsletter, how to uise chat gpt for newsletter, newsletter chatgpt, chatgpt for marketers, how to grow a newsletter fast, marketing against the grain, matg podcast, kipp and kieran, hubspot, hubspot podcast

Id: qro15Qbcg1E

Length: 44min 2sec (2642 seconds)

Published: Tue Apr 30 2024