Complete RankMath Tutorial 2021 | SEO Tutorial For Beginners

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Do you want your WordPress website to be found better on the internet? If that's the case, then keep watching because, in this tutorial, I will show you step by step how your website can be found better using rank math. My name is Trudy and right now I will show you what we will cover. In this tutorial, I will show you how to download and install the free version of rank. Then we will configure rank math and create a Google Analytics Google Search Console accounts to see all the essential statistics in the backend of your website. Using the 404 monitors, we will make sure that your broken links are detected and fixed. With rank math, we can create a sitemap as well enable Google to index or website you know faster. We will optimize the way our pages look in the search results of Google and other search engines and how to go from this to this. And we will make sure that all our upcoming pages posts, product pages whatever kind of page you have optimized by default. When we have done that, I will show you how to optimise your individual blog posts and pages. And using rank math you can see every step you need to take in order to be found better, we just have to follow all the suggestions from rank math and that will walk you through them step by step. There's so much more we will cover how to read the website statistics, how to analyse and optimise our website even further. Even though we already get so much with the free version of rank map. At the end of the store. I will also talk about the features of rankmath Bro. In the description of the video, I show you everything we will cover in this tutorial, they fail to go to specific place in the tutorial, you can click on the timestamp go directly to this part of the video. If I go too fast for you, you can slow down the speed of the tutorial. Or you can use the left arrow on your keyboard to go back five seconds and time. Nothing real life. But in the YouTube tutorial. We apply everything I teach in this tutorial, your website will rank better in the search results. Do you like what you see so far and please like this video, subscribe to this YouTube channel for more upcoming WordPress related tutorials. Having said that, let's get started by downloading the free version of Brank map. So the first thing we need to do we need to go to 30 Corp does comm forward slash rank math, we hit enter. And then we will be redirected to rank Matt. And I want to tell you, this is an affiliate link. So if you go for a pro version, I get a commission for that you don't pay more, but I get a commission. So thank you for that. Right now we're gonna focus on the free version. And if you want to download this for free, it was somewhere where it was it's Yeah, I don't know. Of course, it's just here, click on it. And there as well go. So now I go to my website. And I want to use my own website as I said before, and it's a little bit stupid, because after the website already for a long time, but I never really took a good look at optimising the website, I was just having fun making video tutorials and linking them to my Ferdy Korpershoek COMM website. But the great thing is that now I can show you the progress I will make when I use rough math. So if I go to google.com and I search for HTPS Ferdy Korpershoek COMM And it will show all the pages on my website. So over here Ferdy Korpershoek Everyone can learn how to create our own WordPress website, I will show you step by step how it is done. And I promise you I will teach you the best I II, there could be a better text over here. I also don't like is that the title of my website is Ferdy Korpershoek. I want people to find me when they search for how to make a website. People do not search for Ferdy Korpershoek when they want to make a website and they don't know me so there's a lot of room for improvement over here. Tutorials share on Facebook, that's not what I want to show over here over here how to make a WordPress website in Dutch just a link it's it's ugly and with rankmath work on make it so much better. So I go to my website Ferdy Corbett comm there's redirects to Ferdy Korpershoek COMM I'll go to my dashboard. I know I need to approve an answer love comments. And what I want to do now is to go to Plugins Add New. I want to upload plugins and I drag this one SEO va rankmath Over here, I click on instal now also activate plugin. If this somehow doesn't work, there's something else you can do. You can go to plugins add new and search over here for Arranque neath. And there we go. We can also instal over here a lot of installations a lot of likes, updated five days ago, and it's compatible with my current version of WordPress. So actually I want to see the the setup right now and I don't see that. So what you can do if you don't see that set up, I can go to the dashboards. I can go to rankmath dashboards I can go to the Setup Wizard. And if you open the rankmath for the first time you have no account that you can create a free accounts. So you can click over here. You can log in using those four methods and the way you do that you don't need to set up a new membership. Just click over here I use Facebook at this moment. Or you can use email address. So connected continuous fairly Awesome. Okay, I went back to my website and now I need to link them. So I went to the setup setup again. And I activate my free plan now. Okay, there we see those options over here. And we can use the easy wizard already advanced my while to show you the advanced one and I'll show step by step, what you need to do. So I click on Start wizard. Sometimes you see this area over here, import that, you will only see that when you already have certain plugins that are not necessary anymore. When you use rankmath. For instance, Yoast SEO, you don't need it anymore. When you use rankmath redirections. You also do not need it anymore when you use rankmath. So what we can do, we can import that information by clicking here. And that way, I can get rid of Yoast SEO and redirection and as well keep my site cleaner. If you don't see this, no problem. Okay, my website how to make a WordPress website pretty corpse look. That's the title. And then the question is what kind of website is it? Well, there are two types of websites, a business website and the personal website. So right now I say personal. And then below, I need to upload a logo for Google. But if I make it a business website, I have another option. What kind of business is it? So for me, it is I can define it as a personal blog. But actually, it's a business website. So I say it's all a business website. And it's actually about education. So I choose that one, the company name, it is the name you want people to see when they search for you. So if I search for Ferdy Korpershoek. Visible, they will see Ferdy corpse we have this one I want. So I leave that Ferdy Korpershoek squared logo for Google is preferred to see a squared logo, I use this one, I don't want to use this one, I want to use an image if I if you're an influencer, I will go with an image of yourself. If you have a business and you offer a certain service, you can go with a logo, it's personal preference, I prefer to show myself. So I go to upload files. And I go with this one open reasons valve myself. I call this 130 core first hook, I always copy the title and paste it in the alt text is also a way to be found better on YouTube or on Google. I mean Google uses fell social media, same one. This one is from 2014. This one's through 121. There's a difference. And then we can click on save and continue. This is really important Google Connect services we are going to make use of Google Analytics. So we can see all of history on our website and what they're doing their behaviour and Google Search Console. And we can use Google Search Console to see how well we are find on Google. And the information from those two platforms will be displayed using rankmath in our website. So we have all the information we need at our fingertips in our own website. And that's why we need to connect our Google services, you can skip it if you want to. I do not. And if you don't have Google Analytics or Google Search Console yet, through this service, we can create it, let me show you. We need to select an account. So I use this form. Because with this one, I don't have Google Analytics. And I don't have Google Search Console, right click over here. So it says ranking and SEO wants to access your Google accounts. And I want to show them all the information. And that way you make sure you trust rank, man, I trust them. And I click on continue. So with Google Search Console, now we need to select a profile. That is my website. And that has been created just a second ago. Thank AdSense. And then over here, somehow I already have Google Analytics, but you need to select your account and your property. I have them already. So I go back to my website where I have that. So I click click on Connect rankmath accounts. Yes. Nice like this one I use for all my Google Analytics in Google Search Console accounts. And I just click on continue. So if you already have Google Analytics, then it will go like that. So here my website is created for the corporate realtor comm. And over here, I select 30. I select my domain name and my property. I don't see all that information. What you really need to do now you need to instal the analytics code on your website. So Google Analytics can start tracking the visitors on your website. If you have an SSH encounter or making advertisements, you can select the account over here, but it's a pro options. You don't have a free version. I don't use it. So I don't need to select it. But it's how you do that and if able to get email reports once every 30 days or every month. Select is in there, I can see a lot of interesting information about your website. So I click on Save and Continue. And we're going to the next step. And here we are at sitemaps. What is a sitemap sitemap is an XML file that is sent to Google, which helps Google to know how many pages you have on your website. And that way, your website will be indexed faster and better. So I want to enable sitemaps. And I want to include images. And here are the public post types. What I prefer to do, I like to keep by with the default, landing pages are from Elementor Pro custom nails are also from Elementor. Pro, and they don't need to be indexed. So if I create a template I want to use multiple times, I do not want those templates to be indexed in Google. So here, I want to select the posts or the blog posts or pages and all the products have those three. And those three, I want to be selected. And those two are not public taxonomies. I want to have categories and product categories, because I've bookmarks activated. So I turn those both on in the field, select mode, click here, select nothing. So you can toggle that something important arrangement will automatically submit the signup only if the Google account is connected in the analytics step. Otherwise, people need to submit the sitemap xml file manually. I'll show later how you can look at the file to do it manually. So for this is perfect for me, and I click on Save and Continue on what rankmath will do rankmath will submit the sitemap to Google SEO tweaks more settings to optimise your website over here, the first one no index, empty category and tag archives. What does it mean, if I have a category with zero books with no contents? I don't want that to be indexed. Because then people go to the page, they see nothing. And they go away from the page. And it's bad for the search results. So for instance, over here, I have a lot of posts. And if I go to categories, I see I have two categories that I do not use. So I don't want to index those. I don't want to add next blocks or online business, because they have nothing in it. So if I click on the pages, it looks like this. We don't want people to go to a page like this. And that is why over here, we turn this on. So it will not be indexed when it has no content. I don't want that link to be a follow link. What is the following a nofollow link. If you have a nofollow link, that means that when I refer to an external website, it doesn't get authority from that link. So my website has a really high authority because I've a website with a lot of visitors, like millions per day, not that bad. A lot of visitors, and that gives my website authority. If an important website links to an external website, that gives it other website. Also a little bit of authority, like hate a big website is linked to a smaller website. So the smaller website should get a higher authority. If you turn this on, you will not do that. If I go to one of my blog posts, over here, and I scroll down, I see an external link. Over here, I see an external link. And over here, I see an external link. If I don't want to give those external websites, some juice from my high domain ranking, then I should turn this on. And that's what I want to do. So I turn this on. So every link does external will not get any authority from me, I'm sorry. And a third one open External links in a new tab. So if people go to a certain link on my website, and they click on it, it will be opened in a new tab. So over here, I go to web hosting. And I click here, and it opens in a new tab. This way the cookie crumbles. So I save it and I continue. And now it says your site is ready. We can optimise even more. And before we do that, I go to the Advanced Options. Click over here. Okay, the Role Manager this only needs to be applied or configured when you have multiple users in your website. So for instance, if I hire a few editors or authors, what's the difference? An editor can edit my blog posts, an author can create their own blog posts on my website. So I can hire some people to write a lot of blog posts. And then I can give them a certain authority like they become my editor, what should be possible for them to do? Should they be able to use the link Biller, adjust the sitemap settings. So that's what I can do over here. So I can say an author should have all all the options over here. But if that's the case, it can also mess up things. So this what you can do over here, you can give a lot of different kind of users different access to certain areas in the website. So I'm an administrator, and I want the administrator of course, to be able to adjust everything. Well. I don't use the Role Manager because I'm only a one man show. So I save it and I continue but that's what you can do. Then there's the 404 redirection. And it's really simple. If I go to a website that does not exist or a page on my website that does not exist. So I go to Ford slash This one, or maybe it does like this, I don't know, it says this space doesn't seem to exist, it looks like the link pointing out is faulty, maybe try searching, I can search for name hero. Okay, is also looking really bad. So there's a lot of things to improve over here. But I don't want people to go to a broken link, it's called a 404 website when people go to a link that doesn't exist. So this is a 404 page. So what I can see now if I turn on this monitor over here, I will get a report that this link or search for somebody tried to access this link. So when I see a lot of people doing that, I can make sure it redirects to the right page. However, in WordPress, and then rankmath, when you change the URL, so I go over here, I edit the post, if I would change the title, and I would change the URL slug, so I say free access. And there's something else what WordPress and rankmath will do, they will automatically redirect those pages. So that's great. But when somebody enters a page, that is absolutely not exist. Then is what we've seen on the monitor. And that's a great functionality. So I will definitely turn this on. Later in the tutorial, we'll take a deeper dive into the four formats, I will show you exactly how it works. I can also create automatic redirections. So they go back to the right URL, try both turn them on. And we can decide which URL they should go. We'll talk about this later. But right now, this is the right setup, save and continue. And then we have schema markup Well, as I shown you before. If I go to Google, SP s Ferdy Korpershoek COMM you see that this looks different, although saplings over here, and then normal links below each other. And if I search for whether my sleeves just 60 degrees Fahrenheit, which is of course 6064 916 Celsius, this is the weather. It's the thorough weather, that's the only thing I like about it. But you see, this is a schema markup, it's displayed a different way if I search for book a hotel in Sydney. I see a different setup over here and also over here. And that's called schema markup. And we can turn it on. And then that way, we can display the information on our website better. So schema type for posts. Normally, you can say what it is over here an article and blog post an article. But my posts at Ferdy Corp souk. There we go again. Mamma Mia. Here, again, do you okay editor, you can leave this in. I think it's amazing. I have videos as blog posts. So what I can do schema type for posts. I just can say, a video schema type for pages, articles. And then the article type is an article. It's not a blog post is not new news article. It's just an article. So if you have just static pages, you can select articles. And then for every different kind of pages you have over here, you can select something. Well, my landing pages, I don't want to display them. So I say none. For my product pages. I of course want to show products. Let me show you that. Let me show you that if I search for Luis Vito back like that, you see, it looks like this. Why? Because there's a product schema. So that looks different than a blog post, we see the price we see the shipping, it goes to Netherlands. So we see stuff like this images for that. So depending on what product kind of product you have on your website, you can give it a certain schema type and for products if his products, schema type for custom layouts, none because I don't want to display those, save and continue. And ladies and gentlemen, this is this was the first part of the tutorial, it took me so long that there's a new update for a plugin. Now what we can do over here, we can turn off an on module. So I wonder if the 404 monitor. That's why we turn it on. But I don't use advanced custom fields. So I turn it off. I don't create apps on my website. I do use Google Analytics. So I turn it on. I don't have maybe press. So again, go through everything. What I definitely want to turn on is image SEO. So I turn it on, and then we can configure it later in the settings. Okay, the link down there also local SEO. I don't want to use local SEO because I'm a local business. I'm a worldwide business. So if you're local, definitely turn it on because that will also help you in the search. results. I don't want to use redirections a schema. Overall major SEO analysts and the less Lola sitemap, Google App Store is no and WooCommerce. Because I turned that on. And if you turn it on or off, it's automatically saved. So I don't need to save anywhere. Otherwise, you can be searching all time. Where do I need to save this? But don't need to do it. Yes. Right now we'll take a look at rank Matt analytics. But since we have just configured rank, Matt, there is no data yet. So I will show you a recording that is two weeks later, so you can see how the analytics will look. And in this part of the tutorial, I will also show you the analytics when you use rankmath. Pro. Are you ready to watch as part of that store? I am? Why? Because this is all pre recorded this already on YouTube. You know, that's the great thing about YouTube. I remember when I was five I was. So right now we can go to our analytics and see how we are doing. We have zero pages in our website that are good. We have one that are four, and we have 240 pages with no data does that doesn't mean that they're 240 pages and posts needs to be optimised. Now I'll show you how to optimise it. Right now we don't see that much information. So what I've done, I've waited a week. And now I've information over here. So now I can talk more about analytics. So first, let's go to the dashboard. And now I see some information. So let me take you to the dashboard to the overall optimization. So there are seven pages in my website, there are ranking with rank MedStar optimise those pages, and there are ranking goods. There are also five pages that are optimised using rank math. But there are a fair that there can be room for improvement to optimise zero pages that have a bad SEO ranking. And 238 pages or posts with no data yet. So there's a lot I have to do. So my rank map SEO score is two, which is not that good. That is maybe also the reason why in the second tab over here, things are not going too well. I have less search impressions and clicks and keywords and average click through rate than the 30 days before the last 30 days. But if I take a look at the last 90 days, by the way, I want to show you that you can change the number. You see the last 90 days I gained search impressions, clicks, yours and CTR. So I can use this to keep track of the progress. So my goal, of course is to have green numbers, not read numbers. So that's the second step. And the third step is the keyword position. So the top three keywords, I have 16 keywords that are found in the top three positions when in Google. There are 72 keywords that are in number four to number 10 in the Google search results, and 236 between then and 50. So I can open the report. And when I do that, I actually go to the second third or fourth tab. So if I click over here, I go to the second tab. And we can see more information over here. But then we need to upgrade I'll show in a minute what you'll see over here, when you upgrade. Then, as we when we click over here, I go to the third tab, and we see more information when a nice graph freshens the clicks. So what I want to see, of course, is that it is growing, it's going up. So if I would go through the last 90 days, it changes with a nice animation. So with those statistics, I can see which words are ranking well and I can work on that make it better. Over here I see the content on my website and how it is doing so all those pages, I can see that here. I see what kind of page of this a page, a boast a beige, beige or both. I can see how many people will go to our website if it's improving in position so ConvertKit tutorial went from number hundreds in search results to number 22. And NFL to see the best winning Best losing or the worst losing both I can upgrade. I'll show you in the middle how that will look. Then at the dashboard, there skewers position, I can open the report. So I see the top three results ating the four until then 58, then 250 5200. And then every month I see the increase or decrease. So if I change it back to 30 Looks like this never changed back to seven. I see these results per day 1690. So it can change per day. I can use this information to make sure I will be found better. So when people search for Ferdy Korpershoek. I'm at position number one, people search for Ferdy Corp and position number 130 Number three, and over here and fold number 42. And I also see if there are more impressions or less more clicks or less or if the position was increased or decreased. They want to know more information about that I need to go to the pro version and I will do that in a minute. then that's the Rank Tracker, I also need to have the upgraded version. So what I did, I bought the business version because I think it's best for my business. And if I take a look at my dashboards, I see I can rank for six on the 73 words, and if I would go to 34, that's come fortunately, rank math. I go to pricing, I can go for the pro version, and I can use on unlimited personal websites, but I can track until 500 keywords. So if I want to find extra information about all those keywords, I cannot do that because I'm limited to 500 and then I'm only talking about one of my websites. So I go for the business version later in the tutorial, I'll show you how to get it but it's pretty straightforward click on Buy, then fill in your information and then download again. So what I do I go to my plugins. So you see an in depth overview of all the plugins I have on my best website and I activate fate rankmath SEO, bro. Now if I go to brain meth analytics, everything is unlocked. Over here I see what kind of package I have. So now I also see this information over here the top winning keywords Astra theme, image size ocean WP themes and if I think about that ocean WP okay, I'm found better on that. My latest blog posts about ocean WP ocean WP 32 a product or ocean WP video series I don't even show the videos. So I definitely suit shoot Blazers videos over here, I only have one video over here. So that gives me information on what to focus on Croco block gallery if I see that I'm found on this. I see the the search result is 24. So if I search for this, I should be on page three that can change everyday. So let's go to page two. So at page three, I should see my so it's 23 Croco block tutorial. And over here, I've so many video tutorials, I think are worth of 20 hours. So there's not a blog post. But this is our videos. So I should have more text over here talking about all this stuff. So I can rank better on a lot of keywords on this page Croco block tutorials. So it gives me a lot of information. And if I want to know more, I can open this of course, I go to the fourth area. And now I see more information. So I see the position is three, it was on 20,089. And then I can work on that, adjust my blog post, or replace my information. The rest of the keywords, if I click over here, I can select that keyword. I can track it even better. Shopify tutorial, people are searching me but the latest tutorial or blog post was two years ago. So I think it's lower, it's getting lower. I should make a new tutorial or a new blog post or adjust the blog post or make it better. Make sure that I optimise everything but the first step of course is to go through the dashboard and optimise all the pages I've not done and it takes a lot of time. But in the long run, it will definitely helped me. In that way, I'll make sure I'd be found better. So the Rank Tracker, I just selected a few keywords as f2 sufc. And then I see more information about it. Like the position I can I can compare them to each other. And if I want to auto import keywords, I can click over here. And they will this from the posts or from the pages from the products. I save it so it will automatically import look at this, all those keywords. And I can find more information about those keywords. So what I can do over here, I can even throw in a click through rate. So how many people that see the result are clicking on it. So the click through rate is almost 5% over here. So one in 20 people click on Ferdy Korpershoek when they search for Ferdy Korpershoek or click on this result. If I click over here I see which pages are ranking for on these people search for Ferdy Korpershoek. While they're all getting lower, so I definitely need to work on my website. But that's what you get you get more information. But you also can do you can sort them out which one do get the most impressions or the corporator by far which one does get the most clicks. And with this data we can find out how we are doing well. What of course over here you see those 10,000 keywords, I can track all I have 14 years 14 Over here, but I want to track as much as possible. So if I want to track everything, those keywords I see over here, more than 500 words, I want to track them all automatically, then I need to have the business account. So that's why I use the business accounts. Also when I will use other websites, where I will be found on multiple keywords. That's why I went for the business accounts. But you can do something else if you have less keywords. Okay, I go back to my plugin, because I want to remove the pro version, because in this store, I want to focus first on the free version, so I deactivate rankmath SEO Pro, then I go to rankmath analytics. And then if I go to the Rank Tracker, I need to upgrade again. And then we can go to the General Settings. Next up arrangement, general settings and important part of the tutorial. With general settings we can decide how the information on a website should be optimised by default. So the general settings start with links, you can also search for specific things. And what I like to do this is my first recording in 4k, I say come on plus and plus. And plus. So if you look on a smaller screen and still see everything the right way, otherwise, it becomes really hard to see, especially when you're watching on the phone. Let me know if this works for you. If I do this on 150%, I want to give you the best experience when watching my tutorials. So the first thing over here, if I go to posts categories, I open it in a new tab. And I feel block over here, what I see in the link is for the group discount for this category for slash block, I can get rid of this category thing, I think that is better link get rid of it, it has no influence on the SEO score. But if I want to strip the category base, so I go from category to category just block by clicking here. And it will look better. So if I would save this, I go to boasts categories. And I feel the category is gone. So again, it's not an advantageous advantage in SEO search results. But it looks better in my opinion. The next one, redirect attachments, I definitely would turn this on. That means that when you have an image on the internet with dot jpg, and people go there through the search results, they go directly to the post where the image is displayed. So people don't go to the image, people go to the post that contains the image. And that has a lot of SEO benefits. But then we turn his arm and there are images that are not related to a post. So those images are not shown in any post. Where should they go? Well, in that case, I can redirect them to my website. The follow External links, this is what we already have configured. The follow image file links, yes also images, the same principle. I don't want people to get authority from images. And if you have turned those both off, they can blacklist certain domains. So you can say links to this domain will always be a nofollow. And I can always say links to a certain domain should also be follow so they get the authority. So if I have a second website, for instance, a CBS SF income with 30 at GM, that's a new project I've started and my website links to the website there is a follow so passive income with 32 COMM will get authority from my website. Open External links in new tab we already discussed that I turn it on. So that's the first step off the general settings. Let's go to the next one. Well, how do we want to display breadcrumbs, it also depends on the theme you use. If this is enabled, I turn it on over here. And in my case with the Astra theme, it says this option cannot be changed since your theme has added support throwing my breath dump restaurant. So this added this line in the functions dot php file. So I can not turn this off, it is turned on now I can just separate and now I need to configure it. But not every theme has this. If you turn this on AC code, you need to place it code, copy it, then go to Appearance Theme Editor, open it in a new tab I understand that I can completely destroy my website and then you need to go to functions that PHP scroll down and then place it over here below. There's a better way to do that. You need to create a child theme. There are different tutorials for that. My theme has support for this I need to do that and then so I don't need to do this. And then I can configure how I want this to look well what I prefer. When I see Brett Crump. I like this arrow for it so people can see where they are in the website. I want to display the homepage link. The homepage label is home, the homepage link goes to Ferdy Corp, so good calm, there's no pre frames in the breath ramp and everything else is fine, I save the changes. Now if I go to the website I go to Durrells WooCommerce. I can decide that I show breadcrumbs over here. So it would say, home tutorials WooCommerce tutorial, create an ecommerce store. And then I can go to the homepage, I can go to the category tutorials. And that's how you can display breadcrumbs with again, I have not edited in my templates. So that's why it is not displayed. Images. What I can do, I can go to Media Library. And it just grep and a random image is it for over here? Well, first of all, when you upload an image, never upload an image like this. Because that's just ugly, I call this the Volkswagen waggon ID or 2021, something like that. Because then it can be found on the title. After that, oh, here we see the title, we can change this to Volks Wagen ID for copy the title, bring it to the alt text. But what we can do, we can add the missing alt attributes automatically. So when I upload an image, that's called Fosun ID four, it'll also automatically be displayed over here. That's what we've just done. And then over here, I just want to link to the title or even better to search for file name, or I can type it like this, but I prefer to go to the to this list and search for fell name. So now, salaries analysis will be the title at the alt text automatically. So over here, too, we automatically be placed at the missing title attribute. Well, that's not necessary, because it already look at this, if I upload a new image, or let me go, let me upload a new image. It's called 01. So if I open this, and I click on it, it's ultimately called 01. So you don't need to turn this on unless you want to take it to next level. So you can make this title. And after that, you want to add a separator. And after that you want to add the site title. So then it would say 01 separator out to make a WordPress website. So if you want to play around with that, you can do that. I personally turns off, just use the title of the website. So if I search for folks waggon ID for I go to the search results, I just disappear. If I click over here, right mouse click Open image in new tab I see is called WV ID four. So really important to rename your images. Okay, command w, w, w, w, w, save the changes. And now we can go to the webmaster tools which are already linked. Switch console, if I want to verify this again, I will they have but I can click over here. I can copy this. I can paste it here that I save it. And then over here, I can verify it. And now it's verified. So now they're linked. We can do the same with Bing Webmaster Tools, click over here Baidu. Alexa, yum index interests. If you're ready, you can save every thing. Edit robots dot txt. Okay, let me make something clear. A robots. txt file tells search engine crawlers which URLs the crawler can access on your site. This is basically used to avoid overloading your site with requests what people sometimes think but it's not the case, it is not a mechanism for keeping a webpage out of Google. To keep a webpage out of Google, we need to block indexing with a no index or password protected page. I'll show you how to do that. So it's actually used to manage the crawler traffic so you don't get too much traffic on your website from crawlers. So actually, I leave it as this or I can do if I don't want the page to be seen in Google. I go to pages I open in new tab. I go to the About page. I go over here to rankmath and over here a general the second step And then I say, no index and you see it unchecked automatically, or does it say, prevent pages from being indexed and displayed in the search engine result page as well, I don't want that. But you also can do, like over here, make it password protected page and then use a secure password. And then also, Google cannot show the content of this page on your website. Or if you want to know more about this, you can click over here. And it will be explained over here, I normally leave this empty. So um, I suggest you do the same. If we go back to the Google Search Console, and I go to legacy tools. Learn more over here, I can see the robots txt there. I can select this one, honestly, is exactly what I see. Over here. This allows WP admin allow dopey admin, admin, Ajax, PHP, and then below this one, so this automatically created I'll leave it like this if you want to learn more, and follow that tutorial over here. So when we go to others, this is what we will see a show SEO score to visitors have optimised your whole website based on this tutorial, they can show that and then you can leave split the show beside where and then can decide where you want to display this on all the posts or all the pages all the landing pages, landing pages. And you can use a circle or a square and show above the content below or both. And when you do that, it will be displayed automatically. Or you can display decide where you want to display on certain pages and they need to copy and paste this code on this specific page. And I need to add this shortcode in your function to be felt bhp fell. Yes, I don't use this I only use it for myself. So if I go to a certain website, I see how well it's ranking and then I can optimise it even further. So let's talk about RSS before and after the content. So what does it mean? Well, people can click on an RSS button and then follow information from your website. And there's another way if people go to news.google.com and I go to sports for instance then I see an overview of the latest sport news articles and this is RSS, so we can see the information and if we want to know more we can click over here and then we go to the Repost. So over here, this is the RSS code so we can decide how we want to display our RSS when people are interested in news from your website. So we can create it over here before content and after content. So above the content I love that I want to have the title the blog link so I copy it I also want to display that featured image above the content and I want to have a description block link of block description link over here it says says over here a link to the site which are name and description as an anchor text okay and then below the content I want to say the post and then post link first appeared on and then the blog link and is written by and then the author link point so when people somehow follow us through as RSS they will see a nice overview of all our blog posts on our pages. I can save the changes and then we go to WooCommerce and this is available because I have installed WooCommerce if you don't see that it means that you don't have WooCommerce so here you can again remove things like shop category baseball I like this one but I turned off this one so let's let's see how it looks right now I go to the website and there are resources I have the Divi thing right now says product the Divi thing. If I turn this and this off and I save it and I go to Resources I go to different theme which is Divi, for our the man, I'm way behind on my website, and you only see the Divi theme. Well, I want to see them both, I can always always I can also remove the parent slugs. That means if category and the subcategory and another sub category, you can remove those all, I leave it as it is, I save the changes, then we go to the most boring part of the tutorial. Edit at the AC axis, I leave it as this. Then there's the 404 monitor. There's the most simple advice for if you have a normal website with not 1000s of pages, you can use a simple one. If you see a lot of errors coming up a lot of four or four errors in the monitor, then can use advanced. Right now I would go for a simple one. And then there's lock limit how many locks should you see how many four four arrows with with a URL with the date and the time? Well, 100 is enough. And again, if your website is bigger, you can change it to 200. But if you see the latest 100 for four hours, you should be able to fix those. So that's okay, if I decide to change all the titles and URLs in my blog, I can decide that everything that contains forward slash blog forward slash should be excluded from the 404 monitor. I don't use this I always want to see where my arrows come from. And then I can use redirections to put them back to link them to the right URL. So if I have the Divi theme over here, and I change it to the Divi thing, then when people go to the Divi theme over here, they go to a 404 page, and I can redirect them to the new and better URL. This is all fine. I click on save the changes. And then we go to redirections. What should happen really read debug redirects display the debug console instead of being redirected as for administration while I turn this off, I don't need it. Then there's the fallback behaviour, what should happen, when somebody goes to page that does not exist, we can show the default 404 page, as I've shown you before, if I go to this page, I see the page, this page doesn't exist, I can also redirect them to the home page. Or I can create a custom redirection and beautiful 404 page, hey, I'm sorry, you cannot see this page because it's not linked correctly, we'll fix it as soon as possible. I read our controller, default 404 page, and then the redirection type, it's permanent, I like it to be permanent. So what I will do if people go to an old page that doesn't exist anymore, and I will redirect them automatically to the new page, then it's permanent, it's not temporary. Now it's permanent. So I like to use a 301 redirection type. And this is what I really like, if you turn this on, you save it. And I go to a certain blog post. So to this one, completely filled market Tutorial for Beginners. And I changed the URL, the permalink. I changed it over here. Somehow, what rankmath will do it will automatically use this old link. When people go to that old link because they see that on on the internet, they will be automatically redirected to that new link. And that's what I really liked because it will save you a lot of time. So that's great. And then again over here we have the analytics. This is what we have already configured later if you want to get the pro version at AdSense, you can get more analytics. So you see every 30 days you can change it make it the pro version. So those were the settings we will set up the default titles are made of data. If we set it up correctly, it will save you a tonne of time in the long run. Are you ready? I am, are you? You're probably waiting for me. But I'm waiting for you. But I think we're both ready. So let's get right to it. Come on. Let's go. Yeah, okay, let's do it right now. Now it's time to take a look at the Titles and Meta data. I will close this and this and this. So over here at global made up we see some settings the first one is a robots made up and all the index files all the files we want to show to the world should be indexed by robots, so by Google by being other search engines, so it turns off the rest of them. I leave them off. As fast robots made up you need to make a couple collision with buy and stuff. Now, this is just okay as this, we don't need to do anything about the filter no more about it, you can hover over it, also leave this one checked. And then oh, here's a separator character. So a character. So if I go and search for how to make a website, and I skip all the ads, how to make a website, and then you see this area, and also this one, the separator, how should it look? A dash like that, or small dash or this one, but you can decide how it should look for all your post by defaults. So there's the post title, and then there's the title of your website. So how should it be shown? I prefer personally, this one. So there's the post title, then how to make a WordPress website and then Ferdy Korpershoek. And what I also like to do, every first letter of every word should be capitalised. And I can do that over here. And the OpenGraph thumbnail. So if my website is been shared, this will appear. Wow. And on Twitter, I like to show a big image. So when somebody shares my post on Twitter, I have a big image. That's what I prefer, big image. Then, if you have a local business, you see local SEO over here. And really important to fill in all the information well, I don't have that much information. So if you search for a store in my slice, a store of my brother, that door slicer, a slicer slash, you see more information over here, like when they're open the address. And then they definitely should also use rankmath. Because it's not optimised. Yet. There's nice information but could be displayed better. Oh man, I will help them with this. Because man, there's so much more to gain over here. Save the changes. And then we go to the next one social media, please your Facebook URL Facebook authorship, Id the same one. And I will leave this as this Twitter username verde Corp. Save the changes. So just fill in all the information about your facebook twitter URL, then we have the homepage. And if we want to edit the settings, we need to go to that specific page. As you see, we can do that over here by clicking here. We'll talk about this later. Let me go back to rankmath titles made up. We're at the homepage. Let's go to both formats. So from the archive titles, for me, personally, I don't like this, it says nothing example term archives page to a format what I prefer, I use the term, but then I don't use the archive. And the page. I just use example term. And then I say Ferdy Korpershoek. Term description. Well, that's what I want to happen. If you want something else with with a date after it for instance, date or year. You can also place it or leave it with this format archives robots made up, I turned it on. And also here. I leave it all as it is save the changes. It's a little bit boring, maybe this part is getting better. This more fun. Let's go to authors. If you have one author, only yourself, then disable it. If you have multiple authors, you can turn this on. If you want to display how an author is displayed. You can say 30 or the name. And then like that author at his website. And over here, you can search for author, description and turn it all on I disabled because I only have one author. And if you turn that on, we only have one author that can cause some confusion at Google. And we don't want Google to be confused about our website because that will not be beneficial to us. The Miss pages also over here, how should we display the archive October 4 It has went to one page to a for this website. Yeah, let's do that. And I leave this empty with pages not found. I leave it as it is. Save the changes. Now let's get to the fun stuff. Really important. This one the post types How should They displayed well, over here, I have this title, complete Affiliate Marketing Tutorial for Beginners and when people search for this on Google, but they will see by default, we're gonna optimise this page later. But if we do nothing let's see how it looks. I go to Google enter, and says Complete mark a fifth market or for beginners and then Ferdy Korpershoek. Well, it's the old results yet with this with a dash. But, um, right now I want to change it to only title complete Affiliate Marketing For Beginners, for instance, as the latest post, so not Ferdy Korpershoek. After that, not just complete Filip Marketing Tutorial for Beginners, and then learn step by step how to start with affiliate marketing today is also what I want to show over here, the excerpt in the schema type. In my case, it's video because I show videos, any headline, I just want to add the SEO title, and description is SEO description. I want to index the page. And I leave everything else as it is, save the changes. And then we go to the Pages and I want to do actually the same thing, not complete the field market or for beginners page, blah, blah, Site Name, now only the title and you know what, since the titles are shorter, onto the site name, so homepage Ultimaker website excerpt is also fine. And this also all fine. Save it so does really important. So by default, the settings will be applied the title, the separator, and then the site name. But we can change it on any individual page. That attachments we configured it already before landing pages only use a title, this is not indexed, because this is from Elementor, I don't want those landing pages to be indexed. I say title excerpt schema type nothing. I need to go to landing page robots made sense. I don't want it to be indexed ended to open this landing page robots made up and then change it to no index. I say the changes. Then below landing pages with products, I do want to be found on products. So I say the title, separator and then the site name and the excerpt product archive title, products archive. And then the name of the website. Now the scription bookmarks product is actually pretty straight forward all the stuff. So I leave it all as it is. And then the custom layouts, I want to do nothing with this because it's not indexed. So I again only the title, no index. Save it's okay, then the categories. I don't want to be found by my categories. So I put them on no index, so they will not be indexed. I want to be found on blog posts and pages not on categories. So I do the same with Tex. No index. So I don't also don't have to change that stuff over there. And then there's a trick you can apply. We go to the posts, and I write a review about ConvertKit for instance, I can have the title, then I can have the separator and then I can have the month, grand month. And then after that I can have to year well, what are they'll say it's a long time over here, but they will say October 2021. So when people see it on the Internet review ConvertKit they see it is from October 2021 You are like you'd like to click on it Well, I do not update my blog post every month so I cannot claim this. But I can place the year over here and even what other separator so completely Field Marketing throw for beginners and on the first of 2022 first of January 2002 It will change and then Google will also pick that up and that will also change and then I need to make sure that all my blog posts are up to date. Same we can do with pages but what pages not I prefer not to do that. So those are the settings product categories the same no index and product decks. Oh you No index, save the changes. Let's talk about sitemaps. A sitemap is a file with important information about all the pages or posts all the products, all the pages on your website. And when Google gets access to that Sitemap sitemap file, it will have helped Google to index the posts and pages on your website. I'm storing a bit, but it doesn't matter. I continue to record because I'm in a flow. Let's continue. Okay, so far, so good. Let's take a look at the sitemap. How many links links do we want to submit per sitemap? While depending on how many pages you have, I already have a lot of pages. So I will say 500 Words. Do I want to add images to the sitemap? Yes. Because that also can be found on images. If I search, I go to images, and I search for a speedy Ferdy korpershoek.com. Look at this, I want to be indexed. All those pages. Sometimes you do this, you see nice images. I've never seen this image for instance, from SiteGround. That's funny. I have no ID. Funny maybe it may be I just wrote something. I don't know any more about lies. That's how you can find interesting things. Google yourself and see what will happen. So five hundreds, including featured images. Yes, I don't exclude those are terms being the search engine. So now and then this will be resubmitted? Or if we will let Google know that this is updated. Okay, that's it about sitemap. If there's something Google does not like it is URLs that do not exist anymore, also known as broken links. It's not as bad as a broken heart. But it's still not good. So with the 404 monitor, we can monitor everything that is not working correctly. And then we can fix it using the 404 monitor. Let's dive right into it. The 404 monitor it is really interesting. Look at this right now. I created the test test page today I created it. But right now I removed it. So if I go to test test, it doesn't exist anymore. So that's what I did. Because now it says five hits. today. It's not working all I can do now I can redirect this manually. So all the test test people they go to this page, they should go to HBS 30 or pursue comm or it's a permanent move, or when I rename I'm blog post and I see in the monitor that is not that is not working anymore, I can redirect it to the right URL. So it went from the Divi theme. If that base doesn't access because I changed the URL, I can send it to this one and then they will be redirected automatically right now to redirect them to the homepage. And a redirection. Great. So now if people go to test test, they go to the home page. It is working. I'm happy. I hope you are too. If you like this video, please like it and feel free to subscribe for more upcoming videos. And because I do my best to create the best all about WordPress related topics, how to start your business, online business and stuff. Really nice stuff, if I can say so myself. Let's go back to the 404 monitor. So I can see I can go to feeds. And I see it's not working. So if I go to Ferdy Korpershoek COMM four slash feeds. I can redirect that page to the home page. I can use the code content is deleted at a redirection. And then I go to the monitor again. How to make a website for free. Yeah, that link that link over here. It's not working over here. So privacy policy. If I click over here, it's not working. So what I can do, I can go to the to the footer and fix it. So I go to the customizer. I click over here, and I need to make sure that the link is working is working because I did not add it's the BS Ferdy Korpershoek COMM privacy policy, so now it's working. So that's what you can do with the 404 monitor. Shop plugins. Okay, look at this, when people go to this page, they don't find it. So I go to resources to the WP ml plugin. Here's the right link. So I can redirect it over here and the redirection if people search for culvert kids, copy, paste, some not working. I go through the 404 monitor. I search for covers get redirect this one for the corporate comm four slash covert get the redirection. So when I go to Ferdy Korpershoek, let's downforce let's convert get I go to overskirt. So really important. So keep keep track of what people are doing over here, I can clear the log now. See if things will happen again. And then I can make it better. And then what I said before, I can use redirections. The 404 monitor shows you which pages are not being found. And redirection helps you to redirect the broken links, broken links to the right posts and pages. Let me show you how you can use redirection in rank math. So what I also can do, I can create a new one. I can say when people go to apples are cool. So they go to free corpses calm first, s forward slash apples are cool, I can send them to apple.com. I add the redirections redirection. So when I go to Ferdy korpershoek.com For slash episode cool, I go to Apple. So you can also use external redirections. I use this too all the time, because I don't want to send people to a long affiliate link, I just want to come to go to Ferdy korpershoek.com forward slash and then my affiliate link. I can bring them to thresh. Enter the Thresh. There's the Dorian rank man that scans any page on your website and gives you feedback and how you can improve your website. And this goes with the free version of rankmath which is in my opinion, really exciting. Let me show you how we can use SEO analysis, MLS, MLS MLS analysis and LLS to, to make your website better for the search results. So next area, the S E O analysis. We can start started, we can start our analysis. So I click over here. My webs website will be analysed. So the score on my website or my page, my homepage is 84. And what I see that a lot of things are going great. There's zero warnings, but there are four things that really need attention. So what I can do, I can scroll down and then I can see the priority automatic updates. That's okay. Then we see the next thing, the basic SEO below that we have at fast SEO. Below that we have performance. And then the latest one is security. So we can walk through them. And of course you want to get this as high as possible. So if I go to the priority, that seems to be fine. If you don't have this turn on Auto Update for rankmath. Then the basic SEO the common keywords are website, make menu tutorial, WordPress tutorials, toggle theme, affiliate and mentor. And it's just information is not a warning. It's not a past test. It's all field test. It's just fine. This is just informational, then the SEO description, learn how to make a website by following these, this best step by step doodles on the internet that seems to be boots 89 characters long, but then over here it says h1 Heading and can have only one h1 tag on your website. It says there are too many. There are two. For the best SEO results there should be exactly one h1 tag on each page, or you can click over here on how to fix it. What I will do I will go to my homepage. So this mainly analysing my homepage. I will show you later how we can analyse different pages on your website. So I click on edit with Elementor and as you've seen I've updated my page already a little bit is recording is a little bit later because I want to optimise this tutorial so I want to give you the best. So what it says over here, learn how to make a website using WordPress. And then subscribe to my YouTube channel. So I want this to be the only h1 title. And then there's a comma, that means this the second one, subscribe to my YouTube channel. So I scroll down, I click over here. And I need to change this to h2, because it's h1. So this amazing this often in the free version of rankmath, it just shows me Hey, you need to fix this, because then you can be found better. So this was a really big error, and I fix it. Everything else, everything else seems to be fine. All those titles are, it's still. So we need to have only one h1, and the rest needs to be h2. And it looks pretty good. And then this for the whole website, folks, keywords, there are 64 pages and one of the 54 posts and 19 products with no focus keyword set. So if I click on it, I see all the pages over here without a keyword. And what I also see some pages that should be removed, I use it for personal things never do that. About me three is probably not interested. So check it out. But I need to optimise my page. So it serves the purpose of my business. And it's to help people to make a website. So they should not see pages about F outreach or the breezy biller. Well, I don't even have a tutorial or a blog post about that. I need to make my website clean. So that's a I have some yeah, there's some homework I have to do. Great good folks, keywords for all those pages and products and posts. And the post days are missing. There are two pages, one post published post, but a focus group does not appear in the post title. So I should also fix that. Then the advanced SEO How is your website looking how to make a website runs only one I think that's perfect. And I will show you later in the story of how you can make it like this. The mobile snapshot. I already fixed this. So there's a little bit more space over here. I have to say I'm doing pretty well what it says over here, your website makes 78 requests more than 20 requests can result in slow page loading. But I've really fast web hosting provider. Or it's 78. And you should not have more than 20. Or it's better not to have more than 20. So what I can do, I can go to my plugins in a new tab. Let's see what I do I use this one. Yes. Do I use Astra Pro? Yes, do I use ConvertKit I'm not sure I should check it out. But if I don't need it, I should be activated. Over it gets for WooCommerce can be activated. can also deactivate this one. Delete them. Don't use things in your website, you don't need see as a big back, the more stuff you have in your back. The harder it is to walk is a social feed now the activate lead I also some salts or something about Facebook for WordPress, I don't use it anymore is what I use is what I use Recent Posts widget with thumbnails, I don't I use it in the in the footer of my website. I should get rid of redirection because rankmath can do it for me. But I need to fix it first segment optimizer ultimate add ons for Gutenberg. I say deactivate but I needed. And WooCommerce I also needed that I could get rid of it because I can find a workaround on how to work with that. So let me close that. And then over here, I see all the available or visible plugins on my website. So if people want to know what kind of plugins I use taken serious, so nice. I adjust a few things. I click on Start analysis analysis again. And probably it needs some time to see the results today. I updated Yeah. So now if I go to my website to the homepage and I inspect this season h1 Over here. I see it still. So what we'll see over here says I changed it. h2 So it was working but probably the site analyzer need some time to figure it out. Yeah, because it definitely should have less request since I removed a few that so do it again in a few days. But this is mainly about the homepage. So what if I want to go To the page, web hosting, I want to be tracked or analysed well I copy the URL. And I go to 30 Corp COMM For slash rank neath. And then I scroll down all the way to the footer. And then over here at the useful I go to the SEO analyzer, and I can implement or type in any link on my website or any website and click on analyse. So this one is 85. But there are two fields test, no h1 tag was found. So then I can edit this with Elementor. And I can make this an h1. If I go over here, I can also use SEO over here, best web hosting this one I want to be followed on best web hosting. So best web hosting is an h1, which is good for the search results. So now, if I would go up, I think it's not adjusted yet. But then I only have one error yet. So I scroll down. I see the same thing as within our WordPress website. And then again, those requests are already less. I think it's still not updated. So that's what you can do with every page. That analyzer I think is great, too. And that brings me to the following. If you want to optimise our website, we need to optimise our posts and pages and product pages. So I go to the homepage. And in order to optimise a blog post for instance, I go over here to convert get this beautiful thumbnail of course I can do better. But I don't want to impress you too much with this tutorial is already so good. Now just getting. So this is a review about ConvertKit. And what do I say in the title? You don't see the title, but title says about ConvertKit. So we're gonna optimise this post. How can we do that? Well, I click over here on edit. Suppose if you want to learn how to create a post either tutorial about that, you go to YouTube and you search for affiliate marketing 30. Then go to this one. And there I'll show you step by step how to write a blog post how to make it better, even if you're not native English speaking like I am. What I mean by that is that I'm not native English. But now, since we have rankmath Look at this, we see a score. So what we can do, we can make this a much better blog post. And the first thing I want to do I want to create my focus keyword. Well, there are a few ways to find out what is a great keyword to find use for ConvertKit. So this is a ConvertKit review. But if I would search for ConvertKit and I do space over here, I see what people are searching for ConvertKit versus MailChimp. So that gives me not not ID for another blog post covers pricing. So hey, what did I do? overs, good pricing. US head over here. The titles are really important. h2, you kind of have only one h1 title that's automatically over here. And then only other titles needs to be h2. And when you use a title, Google knows, hey, it's more important than this text over here. But you can also do you can make more words bold, Command B, Control B, which one we want to be found on it's okay to make them bold now and then create a plan. So if I search for ConvertKit creator, pro, create a plan. So make sure you find the best keywords to rank on. And if I take a look, I use a refs you don't have to use it, I use it. There's a seven day trial for $7. As you see over here, I use Pro version if I go to keywords explorer, I go and search for covert get and I go to the matching terms I see what people are searching for and if I go for a global amount of Search searches for the word, I know ConvertKit is good funkoverse good pricing offers gets versus MailChimp. So that gives me an idea on how I should write my blog post. Also here when you type something, you get suggestions also with the free version. So pricing login affiliate. So what I want to be found on is Calvert kit review. Because when people search for that, aren't we found and then it says the total score is just 33. Well, how can we make this better? How How, how can we make this better? It's we don't need to guess we just need to take a look over here. It says the focus keyword does not appear in SEO Title, oh, well, what is the SEO title this over here, I can edit this snippet in this but you will see in Google, so I click over here. Now we can make it look better. But this title is based on the title and the current year. So what I also can do, I can change the title. So over here I can say avert kit, review. And then over here automatically it will be changed. And now I go to 72 endpoints, Hey, I like where this is going. So let's take a look at what else array you're using your focus keyword in SEO title folks keyword not found in your SEO meta description, it's this area. So I edit the snippet This is fine covered because review and when you see the focus keyword over here it will be bold. So also here is not good. So what I will do I will go over here sorry, to this area and then I go to the permalink and I change it to overt good review now it looks like this for the group triggers comm forward slash ConvertKit review, updated and now it's 77 Nice click over here again, edit the snippets and RCS bowl over here and bold but it's not here. So I need to create a text small text that contains converted review in this overt kit review I show you pros and cons about ConvertKit and how you can get started for free with Convert Kit sometimes I forget to t so first let's review is now is bolt the title is really short over here so I also can say current year over as kids review and then separator get started for free if this can be removed yeah I see it's getting better get started with covers get for free let's start with covers get for free I don't know get started for free is okay but first let's review this okay, I want to be found on that link if I go to competitors I search for convert get review I want to talk about so many things right now but I need to keep in mind that it is a converse get that is a rank math tutorial or not a complete SEO that or I have one and I will link to it. So if I click over here it says overt reviews and covert gets if I go a little bit further Jeetu offers gets review so keep in mind that you need to have those covers good review in your URL. So we're getting to 81 So what else can we do we can also add more keywords there's only one focus keyword that's the first one so keep in mind that you first have the first one you cannot drag them around. When I say covert get over it gets rising and I should not say ConvertKit versus MailChimp because I don't talk about that don't want to get people to my blog post and then they're disappointed they bounce they go away and that's best for the search results so but I can get IDs hey I can make tutorials or reviews or blog posts about all this stuff. So I can also get suggestions ConvertKit and as also with the free version Come on Where are you? Yeah, come on I need to be landing page I talk about landing pages. So 87 good time to update and then we can follow all these steps again folks keyword doesn't appear at the beginning of your content covers it is an email marketing. In this convert in this covert kids review, I show you how you can send broadcast emails over kids review. Okay, so now it's in the first paragraph. So this is looking good to basic SEO organic to 96 Wow. An additional focus keyword found in the subheadings So make sure it is also in the subheadings. Those are subheadings over the pricing, keyword density is one point 81. So it appears 32 times. And if something is missing over here, you can just fix it. So now, this is really well optimised. Why is it not 100%, you can read it over here, maybe the title should be a little bit longer. But I would not not take it too far. Of course 96 is perfect, this one is green, it's perfect. In order to optimise all the images, we can go to the backhand or to the to the dashboard. And I go to media library, I uploaded all the images over here by clicking Add New, I click over here, I removed dash of t, so I should re upload it, copy it, paste it, and base it. Then I go to the next one. And if I go back, it is there. So next one, Copy, Paste. Really important description is unnecessary, while just trying to show off, you know, case, study or mentor copy, paste, creator. Plan, copy, paste. And that's how I go through all the images. And that way I will be found better. So it's worth the effort we put into this. Copy, Paste. Okay, I close it, I go back to my first overfit review. Let's take a look at a few more things. If I scroll down over here at the focus keywords below, there is a stacks this post is pillar content. Well, when is this post pillar content when the content of this is evergreen, like in about three years when people read this blog post? Will it still be relevant? If that is the case? I turned us on updates. Okay, so basic SEO, additional SEO, title really readability, content, readability. It's all good. Now there are four types over here. We talked about this one already. If you click over here, you can go to social, make sure everything is exactly as you want it to be. You can even change the image if you want to. So when people share this on Facebook, that image will be displayed. You have an I can overlay play I can achieve I can like that. It's a video. But it's not so I turned it off. You can take a look at Twitter. There's also a second step. Do we want this to be indexed? Of course we want to be found on it don't want to be found. You can say no index. All the settings are okay. Then there's the colonial URL. If I would have double content, we want to let Google know that this is the right URL, because it can be that you have a SPS and then the blog post or HTTPS www, and then what we duplicated in the search results. And that's not what we want. So you can say HBs 34 per scoop.com For slash, convert, get review. That is the right? URL, the breadcrumb title, I would just say over it's good review. Okay, let's have a redirection. But we don't need that. Okay, let's update it. And then over here, the schema. Let's talk about schema markup for your pages. With schema markup, we can tell Google how to interpret how to interpret against Harvard, interpret our pages in Google search results. For instance, when you have a blog post, Google shows you the title, the URL and a small text about that page, by way of a product page, you can let Google show the price of the product review score, the amount of reviews discount. So with schema markup, you can tell Google how to show your pages the right way. Configure schema markup for your pages, search engines use structured data to display rich results in search engine. Right now it is a video. But I want to change this to a an article so I can change it or I can delete it. Yes, I delete it. And I can also use the schema generator and then I can choose one or I can create a custom schema but then I need to upgrade to the pro version of rankmath. So what is it? Well, this is a review. So it falls under the category article, I click over here, I can use the SEO title, what is called overscan review 2021. So I will leave that as this. I also want to use description and keywords, I will get the keywords I have created. And it is an article and I save this for the posts. Let's click on Update. That's it. But now let's go to a product. A Nike T shirts over here, unlike t shirt I based the few times in the description, like the shirt bolt, I also use it over here below in the rankmath SEO, the focus keyword is Nike shirt, I can edit this snippet. And I'll take a look at the schema. So it's a WooCommerce product, we can take a look over here. So there's a certain structure right now for every WooCommerce product. But what we also can do remove this and use a schema generator and then search for product. And now we can adjust everything to our wish as well. By default, everything is already pretty good. The review location, I have a review, I can have a review, I want this below to content. I want it to be fetched. Then there's SEO description. And here's some extra information. And if I search for, like, Nike t shirt, look at this, the title, the price, the website, the shipping costs, so there's extra information there even reviews over here, what I see nice shirts with the rating, reviews return policy. So that is what is this what rich content is you have more information to display, same address over here. See your phone number is not what you see, when you search for how to make a website. As you can see video or just this a few different links. So based on what you show a video, or an article or a product, you can have rich snippets. And there's still only the free version. So if there's a product SDK you can place over here. brand name, Nike to price $19, the currency Euro, is it in stock? Yes, place valid until Yes, always, the rating is between one five and 4.5. All that information can be shown and save it for dispose. And if not even talked about the price over here, I should say $19 etc. And what happened now that information will be originally displayed the Google search results. And that's what is great about this function when we go for rankmath Pro. So let me do that. Activate it. I go to the posts. I go to the ConvertKit review. Schema is article over here. I go to the third tab. And now I can go to the code validation is how it looks. I can test it with Google That's the code there's a warning. image object is a missing field the author. So what I can do, I can go back. Go to the article. Take a look. It's missing so I can go to the advanced editor. Yes, I'm sure. And now I can go for author just Ferdy Korpershoek Ferdy or pursue Ferdy Korpershoek. I can add more stuff over here. I can save it for this post. Well, if you go to rank math, or in better rank, myth, documentation, schema markup there's this is a whole video on itself. There's an article over here and this how it can be displayed depending on what kind of article you have or an article or a product or a video. So this blog post will show you a In Depth, what you can do, look at this how, how it is displayed. And if I would go for let's say, one of the Pro versions, movie, for instance, or let's go for article. You see there are free feel free options, and then speakable in the pro version. And that's more about what you can adjust for books for horses. And then that way things will be displayed better in the search results will help you to get more views. And now when I go to my website, or let's go to the older posts what I see over here is that it's ranking right really well. And this one is ranking. Not that good. This one is not ranking at all. So what I need to do I need to optimise all the pages and maybe think but it's so much work. Well, it's hard work and hard work will pay off. So how bad do you want this, it's a matter of working really hard for hiring an editor that can do this for you. So you can always do also do just two pages, or there can be slight problem. Because if I take a look at my homepage, there's not much much text. So let me edit this page. So it's a little bit harder to rank well for this but it does no harm to optimise a little bit so I want to edit the snippets learn how to create a WordPress website if I want to have the year I should do so this current year learn how to create a WordPress website and then what I can do I can go to a refs do people search for that Keyword Explorer do people search for how to make a WordPress website and this is about the Netherlands I want to focus on the United States 1000 people what else we can do learn how to create or preserve site here's 3.5 This is 2.2 So I should not use the word create but make if I would say how to make a website so not WordPress but just a website people are searching for it it's so much more so what I should do learn how to create a website 2021 Everyone can learn how to create your own website okay, let's close this for now updated and I'm definitely gonna spend hours and hours fixing my website using rankmath So it's not like put a few things into practice and you're good to go. So I remove all those is what I've created a long time ago I think how to make a website that's how I want what I want to be found on it does not appear in SEO title. Here I say create so now I say learn or how to make a website not learn I just want to have because if I say learn I'm sure I'm using this again learn less people are searching for this 300 so that that word can I want to be found on this exact keyword and then I go okay over here again how to create a website how to make and that was in the snippet and you see my ranking goes up Wow learn how to make a website by following the best step by step tutorials on the internet Yeah, I can be bold about that. Maybe it's not true. It's my opinion. Do my best to create the best tools learn how to make websites so it's bolt is bolts and only here it's on bold because it's the homepage show we don't have a URL over here I'm excited text better with Grammarly. Yes, I really liked Grammarly. Update, so it's 64 Already What can we do to make it even better? Well, first keyword doesn't appear in the beginning of your content, because actually, my homepage is just an overview page. But what I can do, I can have a small paragraph with text. Here below for instance, if I do that, and I talk about how to make a website are good to go. So that's what I should do. But 64 is better than zero. And then that's why I can go through all the pages. And optimise my website like crazy, so they'll be found better. Thank you, ladies and gentlemen, for watching this tutorial, we applied everything I told you, you have an optimised website ready to be found on Google. What you can do now you can come back now and then to the analytics of rankmath. So you can see what is going right what can do better within your website. So this is it for now for the free version of rankmath. What I will do, if you're like okay, this is enough for me. Thank you that you have watched this tutorial, feel free to like it and subscribe for more upcoming WordPress related tutorials. If you want to take it to the next level from now on in the tutorial, I will talk about rankmath broke, there are more options. Now we'll talk about them and show you how you can apply all those settings. So you can watch the video just for fun. If you do that, and people will have a longer time that they watch my videos and I will rank better on YouTube and more people will find find my videos, which will help me to be found better on YouTube. But then if more people watch my tutorials, there is also a problem because then more people will apply everything I teach and more people will be found better and more people will be found better the more competition there will be. So it's up to you. If you want to continue to watch this tutorial, you can also download this video and then watch it, I should not have said that around. Some people still do to do that already. So that's it. Let's talk about rankmath burrow and get rid of all the broken links. So in order to get ranked with pro, let's go to 30 core.com for slash rank math, hit enter. And then we can go to pricing upgrade. So I can show you this feature. I go for the business tree actory accept the terms and conditions. I enter my fifth ID so that I don't have to pay the $41. And I want to pay with PayPal 30 and Anna media. And then I pay 199. And that opens up the world of ProTools within rankmath. So awesome, I can continue. Now I can download the files over here. And there it is bring my SEO business downloads. And there goes I go to my websites, sorry that I'm doing this in the middle of something. It's not smart. I keep on learning. Okay, I've updated it, I go back. Then I go to plugins, add new. Upload Plugin, and drag it over here you need to keep the file you already have the free version of rankmath and then on top of it you instal rankmath Pro, they activate it. Me closes. Now if I go to my accounts, and I go to websites, I see collected and wow, I finally lost some weight, how this how I want to go to life, you know, let's talk about that. Now, let's not so regular Pro, I can export all the settings on my website to a different website. And that will save me so much time. So in order to do that, I go to rankmath status and tools. Then I go to the fourth step, important exports. And over here I can import the settings or I can export them. So the general settings titles are made as a site map settings, Role Manager centres and redirections. I think we took quite a bit to talk about all this and now we can export it and import it. So we don't have to do all that on a different website. I do not want to export the redirections and the Role Manager settings. So those three aren't export, I click on Export. There it goes as a txt file. Now I can go to a different website. I go to the back end to rankmath. I can do two things. I can go to the dashboards and go to Setup Wizard and use custom mode and then I can drag this file over here. Or I can go to tools and status, status and tools Import and Export and drag it over here. Import, make sure that you make a backup, thank you import those settings and it will save you tough time. So what else, what you can do, you can go to rank meth lab comm go to pricing. Okay, they change the pricing. Again, they're doing it every time. So you can see what is added over here. So if you go for the free version, as far as Google Analytics integration with bro, it's their rank worth keyword Rank Tracker, you can see all those options over here. There's also great documentation. So I go back to the homepage, I go to help. Knowledge Base. I can say, SEO analysis, for instance. And I click over here, it will look at this the text but images really comprehensive. And then I can go back to the knowledge base, take a look over here. Import exports, score 100 with rankmath, post test, view all and then we can see all this information analysing your site's SEO with rankmath. You can watch a video. But I want to cover a few things. So we can go to the dashboard. And what you'll see now, we already talked about the four a four monitor, we're already talking about analytics. But now there's a pro area. And since we have the Pro version, it means there are more options at the 404 monitor. And then with the free version, how can I check that or how can I adjust it, I click on the settings. But everything looks the same over here. If I go to my free version of rankmath, it looks exactly the same. So in this case, it's not shown in the settings. But if we go to the 404 monitor over here, free version and the business version over here, I can export those settings set into my web developer, if I will have one. Over here, I don't have that option. So I can click on export from a certain date. First off, until today. And then I can send it over to someone else. Or I can keep track of all those URLs that are not found or people trying to hack me. I don't know. Let's take a look at redirections I love the redirection option, you can let people go to certain link and redirected to another link. You can keep track of everything. Over here you can create categories and events where you can keep things organised. I have a lot of redirections if I take look at my tools, redirection a lot of pages with redirections it will be great if I could put them all into categories. So I know what are affiliate links, what are redirections and it's what you can do with rovers rankmath. So I go to rankmath redirections at New Sergio or Alice Ford slash new tutorial and it will go to HPs. Okay, let's go to my latest tutorial overthe gets based over here, and then I can give a category blog posts. Okay, at the redirection, but if I have an affiliate link, add new source zero is overt get discounts. I can send it to my affiliate links, or let's say ConvertKit. So if I like that, I can put it into the category blog posts or affiliate links, I can edit over here, save it. Now if I click on affiliate links, I see all those redirection. So you can bring some structure in your redirections, which is handy if you have a lot of them. When we go to the free version, I go to my posts, I can do bulk actions. Three of them. When I go to the pro version of rankmath. And I go to my posts. Look at this. I can select blog posts, certain to no index and to no follow to follow being moved a custom Pannonian URL, I can redirect them. So there's much more possible with the pro version when it comes to blog posts and editing them. And over here if I want to do some quick edits. I can change the title, the slug the categories and the tax. But I can do more the pro version of rankmath clicking here, look at this. I can change the SEO title the excerpt. I can change the robots, Anita and I can change the primary keyword, the colonial URL. So there are a lot of pages as you see over here, which have not been indexed yet. So I can go to the quick edits. I changed it over here. So I can say the primary focus keyword is WordPress website updated. Go to the next one. So it's not ranked as well, but it's better than nothing. So in that way, I can do some quick edits, buddy, boss tutorial. Update. Look at this, if I go to the ConvertKit review, and I click over here, and I go to the schema generator, it's an article. But if I decide over here to import a video, YouTube I searched on the internet for my new tutorial. Let's see if it's bringing us four days Well, number three, not bad. Copy the link, paste it make sure get rid of this area. And if I base it, I embedded and I update it. Look at this, a new schema is automatically created. If that doesn't happen, go to the back end to rankmath Titles and Meta. And then I search for posts. Then over here I need to turn on auto detect a video. So one of the what are what we just have done. I'm close this is in this. Okay, so let me go back to the posts, all posts of Earth gets review. I go over here to the schema as video I can also adjust it. So embedded URL, the content URL, if there's an mp4, something else headline a description shortcode we can adjust a lot of things. So if there's a rating in the website, it can be fetched over here. And I can save this template or save it for this post and then update it. There's already cookie crumbles, what else we talked about already, but if you go to rank math, analytics, you can see all the analytics of the keywords. So I talked about this already. Steps give you a lot of information that can help you to optimise your websites. So I want to dive a little bit deeper with schema markup within rankmath. Bro, I go let me first go to the dashboard, make sure that schema markup schema structure and data is turned on en esta pro label. That means it's working. So then if I go to posts all posts, I go to the ConvertKit review. I can go to the third step. And there's the schema markup, we see that it's an article schema, I can take a look at it. Wow, totally makes sense. While this This already shows me that I'm happy to rank Matt is doing this for us. Otherwise, you need to create this by yourself. You can edit it over here or click on the article edit over here. You can change the SEO title description keywords, you see it's it's okay what you can do over here 12345 Things you can change. But what if you have a video, but I have over here for instance, then there are different options based on video, embed URL shortcode, the upload date, the duration, video clip the with more information, that's what you can do with the schema. So I can have multiple schemas. So I can go through the schema generator. I have two already. I can search over here. Maybe it's an article or a book or a course or an event. For instance, I can make a recipe and then I can show the preparation time 20 minutes, the cooking time, then minutes. What is 20 plus 20 plus 10? I think it's 30 to 30. Let me know in the comments I know the type is the desert or so we get more information and when people search for how to bake a cake. Look at this. How to bake a cake, a subtitle category, how long the preparation time is how good this reviews. So you see those are rich results. And that's what you can do with schema markup. Same goes with book a hotel in London Look at this. How is this displayed? The price reviews. A few nice features of that hotel In this schema rich content, and that's what we can create over here. So we can select a recipe. Let me close it, I don't want to have this, but also can have something else. So take a look over here, what comes closest to the content you create. And then choose that schema, and then fill in all the information. And with the pro version, you have more options. And you can have multiple schema markups, or more thing, you can also create your own custom schema. Other property, other property group. So if you really don't find one, over here, you can create your own one. So if you have a local business, maybe you're a local web designer, you focus on people around your neighbourhood, so you can drive by help them, then you can go to rankmath dashboards, I mean, no no titles made up, sorry. And then we can go through local SEO, look at this, there's so much more information we can fill in over here. If you have multiple locations, you can change information per location, you can show your email, you can show your address should be shown address region area don't show the region locality. The opening hours four months 24 Hide opening hours no label when they're closed. So when people go to all birth I in my slides, that's where I live, I can see right away that this open right now and it's closed at eight, this is the address website directions to the overtime. So that's how it is displayed. And that's what we can create over here with the local SEO which is extended using the pro version and change the kilometres or miles. However you want to show the map over here from which countries it's so fill it in and in that way you can be found better. So if I search for a web designer slaves can be displayed like this. And if you have all that information over here, it will be displayed. Also here when people research for you. So let's say studio rd from the mirror this Dutch name studio on their mayor. This is also how it is displayed. So make sure you fill in that information. So that is it. Thank you for watching the store. I hope you learned a lot of stuff and you applied everything and you will be found better on the internet and you get a lot of clients, a lot of customers, a lot of viewers a lot of more people through your website, you can help more people raise the prices of the service you offer. And then that way you spend your time better serving more people making more money not serving more people. You'll serve less people if you raise your price because you can help. And let me think that's true. And then I don't know. Let's end this video by telling you thank you for watching, and feel free to subscribe for more upcoming videos please like this video. And then you'll see me in the next video. Bye bye
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Channel: Ferdy Korpershoek
Views: 40,774
Rating: undefined out of 5
Keywords: Ferdy Korpershoek, Wordpress, RankMath, SEO Tutorial, seo tutorial for beginners, seo tutorial for beginners step by step, seo tutorial for wordpress, seo tutorial for beginners to advanced, wordpress seo tutorial, wordpress seo plugin, search engine optimization, seo, basic seo tutorial, seo for wordpress, seo for beginners, seo training, search engine optimization tutorial for beginners, rank math seo plugin tutorial, rank math setup, rank math pro, rank math plugin
Id: CE4NkhMdABM
Channel Id: undefined
Length: 118min 43sec (7123 seconds)
Published: Tue Nov 02 2021
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