Carl Pei Reacts to MKBHD, MrWhoseTheBoss, LinusTechTips, JerryRigEverything...

I mean we might actually have a new OnePlus back Lana said something that you know OnePlus has gone downhill since you left [Music] Carl what do you know about what we're doing today man I'm gonna watch some clips from YouTube and respond uh um I probably have seen most of the stuff you'll be sharing today or not let's do it I've been quiet for so long yeah August here I'm part of the co-founding team of nothing hey I'm Carl I'm the CEO and co-founder of nothing and today I'm gonna react to YouTube clips oh no it's this guy he destroyed the air stick so this is definitely not a real life scenario we already put him on a blacklist we're not sending him any more products and then he puts that in there right so the next one is making sand in the does he destroy like Apple products as well I'd like to see that we have all of these tests in our own factories we do it ourselves there's drop test liquid test temperature test environment test there's a lot of tests that we do as well and of course if it's there's a rotating mechanism we will do it x amount of times like 100 000 times oh really so it's not targeted okay then it's then it's okay let's get into the nothing event though because that was I'll be honest when I wrote the outline for this week's podcast I was like oh there's been nothing event on Wednesday we'll just record right after we're gonna have a ton of information I've never been so mistaken this event was the definition of could have been an email we also had other things that we wanted to announce during that keynote but uh we didn't get across the Finish Line on time so yeah there was less content than we originally planned for but I mean I think it's still better to to have done that than not because if we hadn't done that March thing we would have gone from July the previous year to July the next year without existing um in a lot of people's minds so it's a trade-off it wasn't the best but I believe we had to do something I keep coming back to the nothing year ones because they fit my ears really really well and I I think the airpods pro would also fit in my ear as well but I use Android yeah I also like how they look yeah I think they look pretty nice yeah they look good um I've switched between a bunch of them though because people send us earbuds all the time and I just keep coming back to them but so the last two weeks I've had started good the worst experience ever with them and I just want to kind of talk about it because I find it hilarious that after another day of going to the gym and not being able to listen to music I see that these air these earbuds are now 50 more expensive yeah and I think that's crazy well we raise the price of the year one because initially our margins were very low we had those really low margins because we really wanted to scale because if we don't scale then we're not going to have the supply chain working for us so we had to price it very competitively so we can reach a certain level of skill to its inflation it's the recession so those are the two reasons why we had to increase the price Mr who's the Boss Iron Man love his content actually this guy has spent nine whole months slowly teasing out details of this mysterious company how they've rethought everything and come out with nothing and it all culminates in this this pair of earphones is nothing's one chance to blow people away it determines the trajectory of the entire company whether they fly straight to the top or just get labeled as yet another tech firm who will say anything to just get ahead of it yeah we're thinking about it how to minimize the situation find the sort of wide violence um kind of keep maintaining a level of excitement um but yeah I guess it's us also you know buzzing a bit around like we haven't got so many products so many product launches just yet you know so it's maximizing everything we have to say about our products versus kind of blasting everything at once I mean we might actually have you know a new OnePlus back I mean I guess that was kind of the point right if I had to guess based on the direction One Plus has gone since his departure I would say that he was the one who made OnePlus good double click to open the camera app obviously wait that's not a thing like that's not on Old Androids oh I mean yeah something I got used to I guess double clicked open the camera Lona said something that one plus has gone downhill since you left can you speak on that order uh I haven't really been paying attention all right Jerry rig everything let's go thumbs up to nothing for making their batteries removable I do hope Samsung is watching for some reason both ribbons underneath the battery say Pokemon but I guess if you want to be the very best like no one ever was you gotta look in some very unexpected places to catch them all it's good that somebody noticed this to be friends [Music] uh Pokemon the product team having a bit of fun did you guys know about it well yeah if you want to be the very best you gotta mind the outside and the inside sure nothing is a brand for people who like Tech but it's not for people who want to obsess over a spec sheet it's Target audiences people who might love their iPhones or PlayStations and nice design not people who obsess over flashing custom ROMs on their Android phones or overclocking their CPUs on their custom built PCS yeah I mean it reminds me a bit of a conversation I have with a friend in uni he was trying to tease me for buying a MacBook Pro for like double the price of his Windows laptop but he was just comparing the spec sheets he wasn't looking at the overall build of the product my product was all metal here's what his was plastic and kind of flimsy like the the screen wouldn't kind of not sit still if you're only looking at specs you're gonna end up kind of forgetting the big picture is it a good product what's the experience like we're definitely not creating products for that former type of consumer that only knows numbers but doesn't have a a sense of what a good product is from a user experience perspective if you could pick what nothing would do next what would it be I think those are the two I was most curious about actually smart speaker would be kind of interesting tablet would be cool yeah why not I guess yeah we're exploring a lot of like different product categories we could enter but also that kind of makes sense well kind of not rushing as well when you're searching when you're buying products online and searching for nothing a lot of consumers they wanna they're like guessing in the search bar nothing tablet nothing whatever they want to see what's already out there and what's going to come I think we're super lucky to have that we're designing a lot of products should you really talk about future products in a video like this just let us know in the comments okay last one okay this did get a lot more attention than I was actually expecting what was it I think in the first two hours it had doubled The View count it's still where the our wwgc video is which is always a very very popular video I mean this thing was yeah for many hours it was literally doubling the performance of the Apple videos performing well with nothing product I was also super surprised when the MKBHD phone one video got so many views I don't know how much it's at right now maybe 8 million when a team does something different like like we tried to do with the phone one I think you know that really resonated with some people well people thought were crazy to just think about it during such a crowded space from the day one where we started to talk to a few kind of friends in our network uh potential kind of investors and so on like they weren't that excited anymore about what was out there and how we felt as well and as we've been kind of developing products and and and and launching more and more products we felt that actually a lot more people um are feeling like us um so it's been great to see all that sort of excitement um that has been gradually increasing launch after launch and as a sort of uh the nothing Journey started like progressing give us a bit of a Vibe on how that was for you yeah this was kind of hard I mean I think when you watch people that's one thing but when you have to respond that's another level of uh inner cringe especially if it's difficult topics but I don't know I think it's good to good to have that two-way communication was it too skating I mean most of them I had seen it except the Pokemon one that took me a bit off guard I expected to just like make some funny faces and make some funny comments but if we build a company with a more open culture we're more open-minded to feedback ultimately that's going to help us create better products so let's try this and I'm excited to see where this goes it off cheers okay yeah yeah

Channel: Nothing

Views: 1,589,898

Keywords:

Id: iBEB5nB64u8

Length: 9min 8sec (548 seconds)

Published: Thu Dec 29 2022