Ahrefs Tutorial Part 2 - Site Explorer

hey guys in this video we're going to deep dive into the ahrefs site explorer i'm going to show you all of the great features ahrefs has to offer stay tuned so the site explorer is really the meat and potatoes of any seo research software so let's just dive right in let's look at ahrefs.com let's be a bit ironic right away you're going to see a lot of information there's a whole lot going on here most of this is backlink information but at the top you can see uh the monthly organic traffic according to ahrefs the number of referring domains the dr which it basically implies the quality of your backlinks uh the you are which is the importance of this particular web page to the overall website so the home page obviously has a very high ur and you'll see things like the ahrefs rank which is a rank of all of the websites in their index uh based on the on the quad their ability to rank their a number of factors will affect your ahf's rank um so just a quick note the organic traffic you see here and the number of referring domains it's not 100 percent accurate what tool really is because they're all limited by their crawling resources but what i found is that ahrefs is the most accurate when it comes to reporting backlinks and organic traffic for my website and competitors websites so i like to use ahrefs even though it's not exact i still use it to get a general understanding of my competitors so let's take a look at what we see in the backlink profile we're looking at the referring domains over time that's the first thing that i like to look at so if this is going up typically that means that a website is getting seo work done and so i know what i'm working with if this is flat or going down that means that they're not having any seo work done they might be easier to outrank so let's look at each one of these segments and let's just talk about the important ones ctld's distribution is a very important one this is going to tell you where the majority of their backlinks are coming from it's really going to imply it anyone in the world can get a com but uh only certain parts of the world are gonna get one of these urls below that so this will give you an idea of where these backlinks are coming from if you see a lot of dot i n backlinks uh then you know that that backlink is probably from a website that is hosted in india so if your competitor has a lot of um in links and they're a us company then you know that maybe their backlink profile is fairly low quality because their united states company and their backlinks are from india something is wrong there they should be seeing more.coms uh and another uh sign of the quality of a backlink profile are the anchors if you see anything other than the brand name and their website uh then in the in the first couple spots in the anchors then typically that means that uh there's some fishy backlink going on backlink work going on and the seos working at that company are back linking to this website with their primary keyword which is very spammy and google looks down on that these days so that is another sign that it's a poor backlink profile so these are the kind of things that are useful if i head over to the organic search tab you can see the traffic over time i can sort it by year by 30 days and uh it is very helpful you can see in the last 30 days they've actually actually gone down according to their own index by 200 000 visits so uh well per day on average by 200 000 visits you can also see their organic keywords went down and the 11 to 100 range that's what's visible to me what i like to do is remove the 11 through 100 range because that is less telling in fact really the one that you want to pay attention to is the one through three if uh the four through ten is going up and the one through three is going down then uh you'll likely see a correlation to their organic traffic you'll see this plummet as the one through three begins to plummet as well uh the other things you can see on the organic search tab are the top five organic keywords the top five organic pages and if you want to dive more in depth to organic keywords you can click on this tab here and you can see all of them and you can sort them by country and there's a lot of great filters up here but typically you're just going to want to look at the top keywords to find out what is driving traffic to this site uh the next important tab obviously is the top pages that i mentioned earlier uh so you're gonna see what pages are driving traffic you're gonna see a lot of things being echoed between the organic keywords and the top pages report those are the things that i like the most about the site explorer if you want to dive more in depth to your anchors you can do that here but a lot of this is a bit of overkill by ahrefs i appreciate it i i like that they do this but it is it is um overkill in some regards which is a good thing so that is really it for the site explorer the last thing you can look at is the paid search tab uh there are a lot of uh paid keywords you can look at you can analyze your competitor's advertising strategy this way so ahrefs is advertising a lot for seo keywords and that's driving 51 of their traffic uh in their paid search traffic and you can see their landing pages here for smaller websites that don't advertise that much you're not going to see much data here let me show you an example my website is much smaller correctdigital.com and i'm going to show you that really you don't get a lot of information it says 12 traffic here um i get a lot more than that but i don't get much more than that uh it's a very competitive niche that i'm in so uh you know this is this is typically what you're gonna see for a small website um a lot less information but let me show you the paid search tab uh it does show me some things but it doesn't show me very much at all i advertise for a lot more terms than this and you can't see that here also if you go to organic keywords uh you're gonna have to upgrade to see uh certain positions i have the light plan if you have a higher end plan you're gonna see these positions they aren't very important 21 through 100 it's not important but uh the keyword movement may interest you so you may want to upgrade your plan if that's something that's important to you anyways i hope you got something beneficial from this video in my next video i'm going to go over the keywords explorer if you like this video please like comment and subscribe and i hope to see you in the next video [Music] thanks

Channel: Correct Digital

Views: 656

Keywords: correct digital, correctdigital.com, site explorer, ahrefs site explorer, ahrefs site explorer tutorial, ahrefs site explorer tips, how to use ahrefs site explorer, ahrefs training

Id: UXbcCmjM63Q

Length: 7min 28sec (448 seconds)

Published: Fri Dec 18 2020