Welcome to Adobe MAX. Thank you for joining us. While I miss the energy
of an in-person event, this year's digital experience allows us to engage with more people
across the globe than ever before. Since we came together
at this time last year, we've faced a significant number
of challenges. And through it all, we continue
to experience the power of creativity to sustain us, unite us and inspire us. At Adobe we've relished the opportunity
to bring communities together through creative expression. Our creative residency program has supported hundreds of creators
from 45 countries through resources, mentorship, and grants to bring their creative projects to life. We've been inspired
by how the global creative community has united around causes of diversity, equity, and inclusion. As a part of our long-standing commitment to elevate underrepresented voices
and create greater equitable access, we launched Diverse Voices
on www.adobe.com, where everyone can engage
and share their stories. We believe that hearing
diverse perspectives can help us evolve what's possible
for the next generation. Of particular note
is our Create Change series that bridges the divides between cultures
and creative disciplines through the shared activity
of bringing unique stories to life. And you continue to bring urgency
to climate change awareness to create waves. Over 12 million people have shared
absolutely breathtaking photos, videos and illustrations to depict the importance
of ocean protection. You work has inspired the world during the times
when we've needed it most. It's what motivates us at Adobe to keep innovating
and inventing the future. When we launched Creative Cloud, our vision was
to reimagine the creative process, providing new features
and capabilities continuously, and enabling you to create
wherever inspiration strikes. I'm tremendously proud
of the dedication and resilience of our team over the last year
to deliver new breakthroughs. Super resolution in Lightroom that makes low resolution photos
suddenly detailed and crisp, added text and images functionality
in Acrobat Web. Creative Cloud applications
running natively on new hardware like Apple's M1 chip and Microsoft Windows'
Surface and Pen, boosting speed and performance. The new Substance 3D collection, arming you with the same tools
and materials that are used
in movie and gaming visual effects to elevate your 3D creation
for marketing, product design and more. Adobe Sensei continuing to learn
from your usage of Photoshop neural filters, and Acrobat Liquid Mode. Finally partnering with all of you on our content authenticity initiative, which provides attribution functionality
to help us trust content and enable artists
to get credit for their work. Adobe's 25,000 employees
around the world are rallied around this vision to create products and experiences
that move the world forward. Technology has enabled
more people than ever to create, distribute, and monetize their content, and content powers art and culture. It's the fabric
of education and entertainment, and truly the engine
for economic growth and social impact. With content creation,
consumption and monetization happening across all surfaces
and media types, we're delivering new ways
to express your vision. We've delivered our flagship applications
across PCs, desktop and mobile to allow location independence and the ability to collaborate
with stakeholders, this includes Photoshop
and Illustrator on iPad, Lightroom across all these surfaces, and Photoshop Express
an easy-to-use mobile app that allows you to tell your story
in fresh and compelling ways. Our vision is now to aggressively expand
Creative Cloud to the web and make it a first-class platform for both content creation
and collaboration. We believe this will enable
millions of first-time creators to tell their story. Millions have already benefited from innovative workflows
that we've delivered on the web, such as Acrobat Web,
which now supports 21 frictionless verbs, including Create, Export,
Extract, and Edit PDF. And we're excited to share more about our vision of the web
as a transformative creative surface. We're also continuing
to push the boundaries of new and emerging mediums with Adobe Aero now in public beta, which gives you
an intuitive way to build, view and share immersive AR experiences. Collaboration is fundamental
to the creative process, and the new frontier where technology
will enable millions more to participate and create. Cloud advances allows storage, manipulation, and machine learning
to deal with all data types and compressed timelines are increasingly the reality
for all contributors. We're extending the collaborative power
of Creative Cloud Libraries, Cloud documents,
design systems in Adobe XD, Adobe Stock and Adobe Fonts
to video artists. Our acquisition of Frame.io combines our industry leading
creative video editing software, Premiere Pro and After Effects, with Frame.io's review
and approval functionality to deliver a powerful collaborative platform
for video editing. With Adobe Workfront, we connect
creative and marketing professionals to manage all creative workflows
across the entire marketing lifecycle in a single application. This year marks the fifth anniversary
of the introduction of Adobe Sensei. Our artificial intelligence
and machine learning framework and engine, and our brilliant engineers and scientists have delivered some incredible magic
over that time. Today, Adobe Sensei is powering
hundreds of features and capabilities across our solutions in Creative Cloud to eliminate tasks like skin smoothing, colorization and superzoom,
that used to take a lot of time, and specialized knowledge in reducing them
to just a couple of clicks. By bringing artificial intelligence
to creativity we're accelerating your ability
to create in 3D and VR with features like Fluid Motion,
and realistic lighting. And as machines get smarter, Sensei will enable our applications
to be more accessible and fun. While I'm an engineer at heart
and the technology amazes and motivates me, real reason we come together during MAX is our commitment to creating the future
with all of you. Our collaborations
have never been more rich, or more inspiring than they are today. Through our creative challenges, we have collaborated with some
of the world's most creative musicians. Over 28 million Bēhance members are now sharing
their incredible portfolios online. To all of you
who are actively engaged with us, with our product teams
to develop new tools, offer direct feedback, and get early access
to cool new technology, thank you. It is these incredible collaborations
that rally our teams all around the world. As we continue to bring
transformational technologies to market, we're committed
to playing a leadership role in ensuring its responsible use
for the good of society. We're working to advance
digital literacy in Inclusive Design through our products and services. As part of our Content
Authenticity Initiative, we published a draft specification for an open standard
to combat online disinformation. If the past 18 months
have taught us anything, it is that the power of creativity
can unite and change the world, by please do keep telling your stories, learn from each other, inspire each other. The future belongs to those who create. Now let's create tomorrow. Together. With that, I'd like to welcome
the host for MAX and our Chief Product Officer,
Scott Belsky. Thank you, Shantanu. Welcome, everyone. And thank you for joining us
for Adobe MAX. Before we jump in, let me remind you
that following today's keynote, the MAX team has curated sessions
over the next 3 days that you are going to love. We'll have conversations
with some of your favorite artists like Oscar winning director Chloé Zhao and actors Tilda Swinton, and Bryan Cranston, along with workshops
and leading designers, visual artists and Adobe's
own passionate experts and evangelists. Please explore the options
and build your own schedule to make the most of it. Now, let's face it, it has been quite a year
since we last got together filled with moments
of both optimism and struggle. As I think about my own ups and downs
this past year or so, I am struck by the role artists and their creations played
in lifting my spirits and helping me cope. It's amazing how creativity helps us
make sense of the world, keeps us inspired, and heals us when we need it most. It is fueled by emotion and suffering, but it yields healing and hope. Take for example, the early 1500s when Venice was emerging
from an earlier wave of pandemic, a group of city elders
constructed this magnificent building dedicated to San Rocco. The Saint is seen
as a protector against the plague. They commissioned Tintoretto
to provide the paintings, masterpieces that ultimately
set the course for the Renaissance as we know it. And in the centuries since, from the Renaissance
to Picasso's Guernica, we see it again and again, with the Japanese tsunami, the AIDS epidemic and the ongoing fight for civil rights all the way up to our current pandemic. Over and over the cycle repeats itself, a period of despair
spawns a creative rebirth. The art created reflects our suffering, but it also projects our hope. And this time is no different. A new renaissance
of sorts is upon us right now, a resurgence of making
in the form of creative side projects, artistic collaborations
using new technologies, content driven small businesses, and a deeply felt desire
to take creative risk. At Adobe, we firmly believe that the coming years
will be about renewal and reinvention for creative careers, for broken industries
in need of re-imagination, and for society at large. So let's all rise
to this occasion together. And we at Adobe are honored
to be on this journey with you. So our team has spent
much of the last year thinking about our responsibility
to outfit you for this creative Renaissance. The roadmap ahead for Creative Cloud is designed with three goals in mind. First, to really enable
connected creativity. Second, to unleash creative potential. And third, to empower creative careers. Let's start out by imagining what's possible in a vastly more connected
and collaborative era of creativity, where everything you make
is in the Cloud accessible to anyone, where teams work together
without version conflicts or bureaucracy, where any asset you need is always
at your fingertips and up to date. Well, today marks a major inflection
in the journey of Creative Cloud. We're making Creative Cloud
as much about collaboration, as it is about creativity. We're making Creative Cloud
more accessible on the web. And we're incorporating Frame.io, the industry leading
Cloud native platform for collaborating on video production. I can't wait to share with you how Creative Cloud is advancing
connected creativity later this morning. So let's talk about
unleashing creative potential. Our teams across Creative Cloud, from imaging photography to video and 3D are innovating to help you
create in ways you have never dreamed of. Many of these breakthroughs
come from Adobe Sensei, our artificial intelligence engine that makes it possible for you
to do with a few clicks, what previously would have taken hours
of intricate work. You will not believe
some of the magic coming to Photoshop, Illustrator, Premiere Pro and other Creative Cloud apps. And we will be showing you
those this morning. We will also spend some time this morning
on major breakthroughs in the area of 3D and immersive design. Our team is on a mission to open the world of 3D creation
to all creative people. Not only those with the new
Adobe Substance 3D collection of tools, but also by integrating the industry leading
Substance capabilities and materials into apps like Photoshop and Illustrator. Towards the end of the keynote, you will see some absolutely
mind-blowing superpowers of our 3D immersive tools that I guarantee you will stretch your brain
with the new possibilities. Finally, I want to share
a number of initiatives to help you thrive
in your creative career and journey, an essential part of Bēhance's mission
is to grow the careers of creative people. Over the last year, more than 160 million people
visited Bēhance to view creative projects more than 2 billion times. And now in addition
to the hundreds of hours of tutorials and workshops streaming on the Adobe Live platform
each week, Creative Cloud members on Bēhance can now offer a subscription
to their live streams and assets. And we at Adobe take zero cut
of whatever you earn. Through our new Hire Me button, 1000s of Bēhance members every week
are getting new work. And we're adding the ability
to display and publicize the NFTs you create on Bēhance no matter where you've chosen
to mint them. If you're not already on Bēhance
check it out. Let's get started with collaboration in the future of connected creativity. There's one ambition we all share. We want our creative work
to have an impact. Now it's tempting to think that impacts spring solely
from the creativity of our ideas. But that's only half the equation. Your impact as a creator
is the product of your creativity and how organized you are. Creativity x organization = impact. For decades, our teams
in Adobe focused mostly on the creativity side of this equation. But as creativity
becomes increasingly collaborative, more critical to every company's
digital experience, and more complex, it's not enough for Creative Cloud
to help you make a stunning composite or illustration. In the era of connected creativity, Creative Cloud must also function
as your creative system, keeping you connected to everything and everyone you need
to make a project successful. There are three pillars
to creative organization, your assets, your apps, and your team. Let's start with your assets. The best way to keep them organized
is with Creative Cloud Libraries. Bria Alexander
from our design team is here to share the very latest. Hi, I'm Bria Alexander from Adobe Design, and I am super excited to share
some of the newest features and updates to Creative Cloud Libraries. CC Libraries are the central place
to store all of your creative assets, color palettes, fonts, common illustrations, versions of your branded assets, and even audio files, all live in harmony in CC Libraries
everywhere you need to access them. And this year,
we've made it easier than ever for teams to work in Libraries. First, we've introduced
nested groups in Libraries to make it easier to stay organized, create subgroups,
and even subgroups for your subgroups to keep everything where it needs to be. Libraries have always been a great way
to organize your own assets. And today,
we're introducing Team Libraries so you can share your collections with the teams across your organization
without limitations. Finally, I'm excited
to give a sneak peek of versioning that will be available soon. View what your Libraries looked like
in their past life with the time machine capabilities
of versioning find old creative elements, rediscover previous states
of your branded assets and watch the evolution
of your design system come together all over again. And all these features and more are available across Creative Cloud
including Creative Cloud Desktop and creative tools like Photoshop
and Illustrator, as well as some of the most popular
non-Adobe apps like Microsoft PowerPoint
and Google Slides. Thanks Bria. Now let's talk about your apps
in the era of connected creativity. A truly connected creative application makes collaborating as easy
and frictionless as creating. As you spend time with many of you
watching your day-to-day work, two things became clear, first is the importance
of Cloud documents. With Cloud documents,
you can access your work across devices, make sense of changes
with version control, and easily share a file
with anyone you're working with. Second, is the vital need
for you and your collaborators to create together anywhere. Our teams embarked on a bold journey starting with Photoshop to unlock frictionless
creative collaboration. Get ready, folks. You are in good hands
with the one and only Terry White, who by the way, just celebrated 25 years helping the creative community
learn how to use our products. Congrats. Thanks, Scott. I'm really excited. I can't wait to show this. Let's get to it. Photoshop is a great tool
for graphic designers and photographers
and just about everyone. But what makes it even better now
is I can send my Photoshop files out to my stakeholders, for review,
for markup, for comments. With the new Share To panel, I can just go ahead
and click right here in Photoshop in the upper right corner,
and I can get a public link. This way I can share via email, Slack, social media,
direct message however I want. Now if I head over to my web browser, you'll notice that the link loads
in the browser, this is exactly what my clients would get. So they get the ability
to see the information about the document. But best of all,
they get a Comments panel where they can go in
and leave their comments. So for example, I can say: "Looks good." But they want to get very specific, they can click on the Pin Tool, I can click right
on the astronauts' face shield, and I can say something like:
"Remove the reflections." Now what if they need to do more
than just dropping a pin, they want to illustrate something. So here's an actual Pen Tool. And I can draw right on the canvas. Flip over, okay, these comments
have been left and they're tied and associated
with the Cloud document. That means they travel
with the Cloud document anywhere that goes
whether it's Photoshop on desktop, or even Photoshop on iPad, I can click right on the brand-new
Comments panel. I'll see those comments come right in
as they just did. So I can see not only the comment, but I actually see the markup
right on the Photoshop document which is awesome. But what if I actually
need to share this file with someone who needs to work on it? I need to share it with another retoucher
or another designer. Well, if I go back to the Share to menu, you'll notice that I have the option
to also share this via email. So I can key in the person's
e-mail address, send it to him, and be very specific with the kind of link
that they're going to get. And it will load into the same view
that you saw before for the reviewers, but you'll notice
in the upper right-hand corner, I've got a choice for Open In. I'm very happy for the first time
to give you a look at Photoshop Web beta. This is an extension of Photoshop
that allows users to do reviews, markup and quick edits
on the fly in the browser. We can see some familiar tools
on the left-hand side, especially if you've used Photoshop
on the iPad. I see my Cloud document
front and center ready to go, I see all my layers on the right-hand side,
and I still have the Comments panel, so as I click on
or hover over the various comments, we can actually see them on the canvas. Again, this is for doing quick edits,
so let's get to it. I'll go ahead and move our astronaut over,
let's go ahead and pick her up, Let's move her over a little bit. And to address one of those comments,
I'm going to do a little bit of a scale, proportionally, of course, and let's do a flip over. And I want to remove those reflections, So I grab
my Content Aware Spot Healing brush, and I need to make my brush bigger, and without thinking about it,
I just use my bracket keys, just like I would in Photoshop on desktop. We go ahead and remove those reflections,
quickly and easily. And again, this is great
for doing these kind of quick edits. Next up, I'm going to grab
my Quick Selection Tool, let's go ahead and make a quick selection
of the face shield because I want to add
a little bit of color to it, so we'll use our Hue
and Saturation Adjustment Layer. And in that way, it's non-destructive, And I can make my adjustments
just like that. Now again, all of these adjustments,
everything I'm doing, all the layers on affecting
are being saved as a Cloud document. And best of all, if I need to do more, I can always open this in Photoshop
on the desktop, to get access to all the power
of Photoshop, all my tools, all my filters,
everything I would ever need. So that was a quick look
at Photoshop on the web. Your eyes did not deceive you, you can now access
Photoshop files anywhere. You can get feedback and even make edits
anywhere with a web browser. This opens so many possibilities. Now keep in mind, bringing 30 years
of Photoshop features and code to a new platform like the web
is a journey, but we are starting now. And starting today
we're extending Photoshop to the web in public beta. We'll be adding more capabilities
over the coming months guided by your feedback. You know, for more than two decades,
you needed a pretty powerful computer to use a product like Photoshop. Then two years ago,
we launched Photoshop on the iPad, expanding creative power
to a mobile device. So we are thrilled
to now make Photoshop available to millions more people
around the world on the web. This simply would not be possible
without our partnership with the Chrome team at Google. I'm excited to have Hiroshi Lockheimer
from Google here So we can talk more about
how we're working together on the future of web apps. Hiroshi, thanks for joining us. So I know many people at Google
have jumped in to help us extend Photoshop onto the Chrome browser,
and this is an ongoing journey, we really appreciate the help. So why are these efforts
a priority for Google? Scott, first of all, thanks for having us, and thanks for the partnership,
really appreciate it. So this is so important, because when you think
about the evolution of the web, we've gone from pretty static new sites, web pages, things like that,
to maybe cat videos, and then maybe
it was slightly more dynamic applications, remember the first time
you used the map on the web and it was dynamic and responsive, And now people want to create documents,
they want to create things and so, an app like Photoshop
is so important for the web. Now with changes to web technology,
processing power, or just generally the way software
is developed these days, the scope of what people will be able
to accomplish on the browser is really growing. What do you see as the future of web apps? Where are we going? Well, a number of things. We we've added a lot of capabilities
to the web, which you're now using,
like web GPU or web Assembly, these things make it more performant, these very complicated things,
complicated behind the scenes, but as a user, of course,
you're just accomplishing more. And then also, sharing I think,
is such an intrinsic part of the web, everything's a URL,
everything can be shared, and we think
that could really change the workflow of how people use Photoshop. So a big part of our mission at Adobe
is to bring creativity to all. How do you see the shift to web apps, empowering all kinds of people
around the world in new ways? Well, I think, with the web, because the device you're using
may not need to be as powerful as the thing that you're trying
to accomplish, I think there's a big sort
of democratizing aspect to this, different capabilities in the hardware,
but the web apps still work. Maybe you can do more things
in the data center, so that opens up the possibilities. Also, the fact
that you don't have to install an app, that takes away friction
that I think a lot of people feel. Hopefully, this really opens up Photoshop
to so many more people. Well we're excited
to work with you Hiroshi, and thanks again for joining us at MAX. So we've discussed the first two pillars of connected creativity:
Your assets and your apps. Now, let's talk about your team. Whether it is a big campaign,
a new publication, or the end-to-end
of a new product experience, how well your team is organized
and aligned will determine your impact. In the old world of creativity, teams got organized using a printer,
gallons of ink and a wall. Teams printed out all the latest iteration
of their work and posted it all up. And of course, these versions
were outdated from the moment they were printed. Creative teams got aligned
by walking around together with red pens and Post-it notes. That system worked, sort of,
but the world has changed. Now creative teams are frequently spread
around the globe. There may be a handful of people
working simultaneously on a single asset. And everyone from the C suite to legal
may want to review a project. Organization for creativity
is in dire need of an upgrade, so we spent the last few years
imagining a better way. A way that brings all of the content
and people involved together with a shared context,
all without leaving your creative tools. We call these features
Creative Cloud Spaces and Canvases. They are coming to Creative Cloud
early next year, but we're going to give you
a sneak peek right now. Here to demonstrate Creative Cloud
collaboration in action is our Director of Product, Zorana Gee. Zorana, ready to show everyone
what your team is working on? Yeah, let's do it. I'm working on my Microsoft Surface Pro
here, in the browser in a Space. And a Space is essentially
a shared project that allows me
to have all my content together, as well as all my team members. Now, we're working
on this very MAX campaign here, and I have content
that really spreads across bitmap images, as well as Adobe native files
like PSD and AI files. And even here, we have web links,
web links that link out to different resources
that we're working with. At the top here, we have Libraries, I can go ahead and click into the library
that you just saw Bri show, and you can see I have the font types,
the brand assets, the colors, etc. Essentially, I have all the content
together in a single place. Now, let me go ahead and add Brian here,
Brian Yap, who's working on our social posts. And remember, as a member of this Space,
he has the ability to access all the content
and get started quickly. And this is where I'm excited to introduce
the new Creative Cloud Canvas. Here you can see Creative Cloud Canvases
are essentially an infinite whiteboard that allows me to visualize
all these assets in a single place. You can see there's Photoshop content,
Illustrator content, as well as projects
that are in different phases, comments, stickers, whatnot. And essentially, my entire team
can stay aligned. I can, of course,
access that shared project the Spaces that I was just in. And I can add any of the files here. Let's go ahead and add this PSD file, And the really cool thing
about Adobe native files is that when I placed them on canvas,
these are actually linked files, which means that they're always linked
to the source. If they get updated,
I'll get the updates here on the canvas and I can always be assured
that I have the latest and greatest. But if I want to access
deeper editing tools, that's easy enough to do:
I can just simply right click on this and open this in Photoshop
on web or the desktop. Now if I don't have files
in Creative Cloud, that's certainly not a problem,
as you would expect. I can easily drag-in any content from my local drive
directly onto Canvas, like so. For this next part, what I want to do is actually carve out
a little section here so that Brian can add his social posts. On the left-hand side here you can see
I have a bunch of everyday tooling, you can see I can use this tooling
to really lay out visually my content and organize things in a pleasing way. A really cool thing with fonts
is that we're integrated with Adobe Fonts, so we have thousands of fonts
to choose from, really important for different levels
of expressivity. But for this particular part, I'm actually just going to duplicate
this text layer. Let's go ahead and call this social posts, And the other thing I'm going to do
is add a comment and let Brian know, "Brian, please add your social posts." A really cool thing here about comments
is that we have pins, and the pins can be associated
with any object on canvas. So when Brian joins,
he'll know exactly where to go. Now as I mentioned earlier, this canvas is created inside of a space. And in fact I see
that Brian has already joined. You can see his cursor here,
his presence here. He's moving about the canvas
and looks like he got that comment and he's adding his social post. This is real time co-editing
with Adobe files. These are looking pretty good here. Let's go ahead and let him know
that I'm aligned with what the direction that he's moving, drop in a sticker here. And again, this is all live. So he's going to get that comment and know that things
are looking pretty good. Now I'm looking at this
a little bit closer. I'm realizing that he forgot to add
one of the social posts that I want him to include. And another really great way
is I can invoke a call, and anybody who's a collaborator
on this canvas can join. Hey, Brian. Hey, Zorana, what's up? Do you think you can add that post
that we're working on last night? Oh, yeah, sure, no problem. I'll have it up for you in a second. Awesome, thank you. Bye. So while Brian is adding that I can see that things
are looking pretty good and at this point I think
I'm ready to share this out with Scott our stakeholder. All I need to do is click this Copy link
and I can share that with Scott and when he's ready he can join, and he can be always assured
that he has the latest and greatest. And that's the next generation
of collaboration with Creative Cloud Spaces
and Canvases for all creative teams. Thank you. Thank you Zorana. So I hope it's now clear what we mean when we talk about the future
of connected creativity. Your assets, images, fonts, brushes
are always in sync and at your fingertips within Creative Cloud Libraries. Your apps are able to save cloud documents
that are accessible anywhere, on desktop, mobile devices,
and starting today in a browser with the extension
of Photoshop to the web. And your team will be able
to get organized and aligned with Creative Cloud Spaces and Canvases launching next year. As creative people
we make our greatest impact when we are connected
and working together seamlessly. Next up, let's talk
about unleashing creative potential. We're excited to show you
some of these many innovations throughout Creative Cloud. Let's start with finding
great component parts like images, video footage and audio tracks. This is where so many
creative projects start and where we squander so much of our time. Shambhavi Kadam is here
to show you how Adobe Stock
is making it incredibly easy to find just the assets you need. Shambhavi. Hi, I'm Shambhavi Kadam
from the Adobe Stock team. Today I want to share with you
what's new with Adobe Stock. Adobe Stock is the most
comprehensive collection of high-quality creative assets, including photos, vectors, illustrations, templates, 3D assets, videos, and audio tracks. Today we're launching
some new AI powered search features that make it easier
to find the right videos and music for your projects. Now I'm searching for videos, you can filter by Shot Size or Shot Angle. We've also made it easier
to find the perfect audio track for your project. Just upload an example song and Stock will find results
that are similar based on traits like genre, mood and tempo. Our AI search tools can also be used
to find similar images, upload an image and search
based on its Color palette, Composition or Content. You can even move
and resize the objects in it. With almost 1 million free assets
to choose from, it's easier than ever to start creating. Get started for free
inside your favorite Creative Cloud apps or on www.stock.adobe.com. Thanks Shambhavi. You might have thought that bringing
Photoshop to any web browser would be enough innovation for the year. But that's not
how the Photoshop team rolls. So Terry White is returning
to show you some amazing new ways for using Adobe Sensei
to make you more efficient and provide some new creative superpowers. After that Jinjin Sun will join us to show some really
cool new features for Fresco, including how to add motion
to what you create. But we're going to start by hearing
from members of the Photoshop community about how they've navigated the past year
and their optimism for the year to come. This is my work, the butterfly. We look blurred. Is it normal? It's been the year
that has taught me the most about getting in touch
with myself and my community. I did a poster that I sold
to raise money for bartenders directly and service people in my neighborhood. People seeing that drawing
and being like "We will stay strong." I started streaming on Bēhance this year and having a one-on-one connection
with so many people is just a more friendly atmosphere
than I think I've ever had. Everything is changing fast and it's really important to me
to where the world is heading and see where you fit. We've started to think about what is our ownable story
that we can create and have complete control over rather than just create work
for somebody else. I want to make sure
that every day when I create, I'm changing a life, I'm inspiring someone. What I'm doing now is doing what I can
with my unique skill set, my personality in order to make the world a better place. I want to heal people with my artwork. What I tried to do
is to offer a little bit of peace, love and positivity to people who need it. I think it is important for us to try to find levity
in the worst situation. Nicole. I can get this feeling of... maybe trying to take a moment
to just... and to breathe, and to just be with ourselves
and each other in a newer way. I'm really excited to show you some of my favorite
new features in Photoshop. Let's get started. Making selections is a big part
of using Photoshop. And you might go back to the days
of using the Magic Wand Tool where you click,
and it selects based on colors. Last year, we introduced
the amazing Object Selection Tool. And this year,
we're making it even better. So if I take the Object Selection Tool
and you drag around an object, it will just basically
make that selection for you. However, you'll notice
that when I deselect and I just simply hover over the objects, it identifies them
and all I have to do is simply click. If I want to add to that selection,
I can hold down the Shift key and click. And if I want to subtract
from that selection, if I hold down my Option or Alt key,
for example, I can subtract the flame. Now that I got the flame subtracted,
the next thing that I want to do is adjust the color of these candles. So I'll head over to my Layers panel where I've got the ability to add a Hue
and Saturation adjustment layer. Like that. Now that's great. But wait, there's more. If I go to the original background
and I right click, I get a new option
called Mask All Objects. So when I click on that, it will calculate and figure out
all the objects in the scene as if I'd gone through them one by one with the Object Selection Tool
and clicked on them. And it generates all these masks for me
in the Layers panel saving me time. And that's going to be a great addition
for any Photoshop user, the new auto masking
in the Object Selection Tool. Next up, let's head over to one
of my near and dear favorites for people that work with Illustrator. I've got an empty canvas here. and I've got an Illustrator file
created by artist Victoria Pavla. And you'll notice
that she made lots of layers in this file. So I'll just drag my Selection Tool
around everything, and I'll just do a copy. Now when I head over to Photoshop
and I do a paste, I get something new. I get the option to bring it in as layers. So when I click OK, it brings over all my layers
from Illustrator, nicely organized in the Layer groups. And if I go to, for example,
the Base layer, and I go to my Direct Selection Tool
here in Photoshop and double click, I even get the ability
to edit the vector shapes that it creates. So I don't have to go back
to Illustrator to do it. So that's the new interoperability
between Illustrator and Photoshop, which would be great for anyone
doing design work between the two. Now last year, we made a big deal
about AI based neural filters and this year, we're taking it up a notch with not only new filters,
but improvements as well. I got this landscape
that's kind of barren in the foreground. I wish it were a little more green. So, if I go to my Neural Filters,
I've got a new neural filter called Landscape Mixer. And when I click on Landscape Mixer,
it gives me choices. I can use one of the Presets photos. Great! I can click on Custom
and use one of my own photos. And I even have Season sliders
at the bottom. So, I see a nice green photo
in the Presets, I just click on it, and it takes my photo and calculates
and adds all that greenery into it. And that's great! But wait a minute. It's fall. I don't need it to be this summer look. Well, now I can just drag Autumn over I would say in a 30-40% range. And it will calculate what's there
and give me those fall colors on my scene. Next up, my personal favorite: My mom and dad. A black and white picture,
an old picture of my mom and dad. And I would love to colorize this. I've spent hours, weeks, months
colorizing old photos before. Well, now if I go to Neural Filters, I get the option to choose the new,
improved Colorize neural filter which figures out skin tones. It's better for portraits now
than it ever was. So, just with one click, I get a great head start
to my colorization process or it might even be the final result. Either way,
I got a layer to continue working on if I want to do more. Now, Colorize isn't just for people,
it also works great for landscapes. If I go into this landscape, for example,
and I go to my Filter menu, come down to Neural Filters
and go to Colorize, it will, again,
identify everything in the scene and apply colors to it. But, in this case,
it guessed a little wrong in the sky. I don't like that brown color in the sky, so all I have to do is use the new feature
in the right-hand corner for focal points and I can click in the sky
and up comes the Color panel allowing me to choose
what color that area of the sky should be. So, I just choose the color that I want,
and it instantly changes the sky to that color. And those are just a few
of my favorite features in Photoshop. Be sure to check out my breakout session
where I go through a lot more. Cheers everyone! Hi, I'm Jinjin
from Adobe's design team. Today I'm excited to share
the latest updates to Adobe Fresco, our drawing and painting app
for iPads, iPhones and Windows 10 PCs. Let's see what's new. Fresco now has adjustment layers which make it easy
to non-destructively adjust the colors and values in your work. These can be modified whenever you want, including in Photoshop, making it easy
to harmonize your color palette and tweak it however you like. We've also added Perspective Grids which make it easy to draw in one-,
two- or three-point perspective. Once you set your vanishing points, your brush marks
will automatically snap to the grid. And you're not limited to simple lines. Fresco's drawing aids are also traceable
in perfect perspective. Next up, Fresco's making simple animation
just as easy as drawing and painting with new motion features. It's simple and intuitive. Make motion frame by frame
by using the timeline with onion skinning. Or put your work on a path
and take advantage of tons of options like adding multiples,
scattering, and more. Combine frame by frame motion with paths
to get some amazing effects. Join our breakout sessions
to learn even more about Fresco. Thank you. Thank you, Jinjin and Terry! Among all the innovations in Terry's demo,
I hope you noticed how quickly those complex,
AI-driven transformations happened. As Shantanu mentioned,
over the last year, we worked hard to get apps like Photoshop, Illustrator,
Premiere Pro, Lightroom and more running natively on Apple's M1 chips. And the results have been incredible. Photoshop is running
more than twice as fast than it did on the older chips. Which means you can go almost instantly
from inspiration to expression. And I hope any of you
who haven't tried Fresco yet fix that today. Fresco is free to download and use
on iPad, Surface tablet, Wacom MobileStudio Pro and iPhone. And it is the only pro level
drawing and painting app that works in the Cloud. So you can start a project on your phone
and pick up on your iPad or another device. There's a lot more to learn about Fresco
at our illustration and painting sessions over the next few days. Let's keep moving. Design is such a powerful force today. It shapes how we interact
with nearly everything. From the apps we use
to the websites we visit to the companies we do business with. From Accenture to T-Mobile
to Carnegie Hall, more and more organizations
are designing compelling experiences with Adobe XD - our free-to-use product
for experience design and prototyping. Khoi Vinh is here to show
how XD is making it easier to work together
and add new kinds of content to your designs and prototypes. After that, Brian Yap will share
how we are making design in Illustrator more efficient, more powerful
and available anywhere. Hi, I'm Khoi Vinh and I lead the design team
behind Adobe XD. The all-in-one UX/UI design tool
that's tightly integrated into Photoshop, Illustrator
and the rest of Creative Cloud. Let's have a look at what's new. On the collaboration front,
Adobe XD now has first class support for Creative Cloud Spaces. So now it's incredibly easy
for your whole design team to share work, manage your design system and invite clients and stakeholders to access just what you want them to see. We've also been hard at work
to bring you more motion goodness into Adobe XD. Starting today, you can now import
Lahti animations which means you can bring in
a ton of great vector animations from the huge community of Lahti creators
working with After Effects. And, finally, video. You can bring full-motion video clips
right into XD, into your design. You can even add interactivity
to these videos making your designs even more dynamic
than ever before. Those are just a few of the new features
that we've added to XD. So check out our breakout sessions
to learn lots more. Thank you. We're really excited to share with you some new
and updated features in Illustrator. Now, starting
with Illustrator on the iPad, I'm going to start off
with the Pencil Tool. I'm going to turn the Smoothing
all the way up because I got a pretty shaky hand. I'm just going to draw directly
over my sketch. I can start and stop when I need to. And Illustrator
really smoothes out my line as I go. And in just a short amount of time,
I'm actually able to create my sketch as a vector path,
which is just really cool because it's totally editable. So let's use Simplify Path
to really smooth things out and get rid of some extra points
that I don't need. I'm also going to go ahead
and increase the stroke Width And add rounded caps and corners
to really match the style of lettering that I'm looking for. I like this, this is a great start. So, what if I want
to actually recreate something that is a little
more complicated than that? Like, say this drawing I did
of a flower graphic. But instead
of actually drawing it out manually, I'm going to use Illustrator
and iPad's newest feature Vectorize. With just one button,
it's going to actually analyze my sketch and turn it into a vector graphic. So I'm going to change the color. Let's rotate this a bit. I'm going to use the Double Modifier. Just to duplicate it a few times
into my design. This is starting to look good. But I definitely want to add in
some shapes to the background. And we're bringing over
some familiar desktop features one of which is Custom Brushes. So, with just a few simple shapes,
I made a vine brush and I'm going to use that
to add in some decorative elements to the background. Now, drawing with a brush in Illustrator
really isn't that new to anyone. But doing it on iPad
is a completely different experience. So I'm going to grab the lettering here
and bring it forward. And I think I'm going to change the color,
so it pops a little better. Let's go ahead and move to the desktop. So, my file is open on the desktop. The first thing I want to do is just add a little feature
to the vine brushes themselves. So I'm going to grab the Spiral Tool and add a few little fun curly Qs
here and there. Let's see. Maybe one over here. And another one over here. Looks pretty good. But what if I want to explore
a 3D look in Illustrator? Well, we've been rebuilding and enhancing
the 3D features in Illustrator, and I'm going to show you
some of those features that are available today
as a technology preview. So, you can actually go in
and take your 2D object, you can add dimension, create depth, use really precise live,
on-canvas controls to move and rotate. You can add lighting effects. I'm going to go ahead
and add a drop shadow here. But I'm actually going to raise
the height of the light source so it's a little less dramatic. And I'm going to turn on Ray Tracing. So you can really see
those high-fidelity 3D effects in action. This is a vector object,
so it has a fill and a stroke. So, just by simply changing
the stroke color, you could see that it adds
a cool dimensional effect to your 3D object. I'm really digging where this is at, so now, at this point, I want to share
and get feedback. So I can just copy a link here and send it
to anyone I want to see the file. They'll be able to view this project
on Creative Cloud on the web which is just the perfect tool
for previewing and giving feedback. I can add comments,
there's a Comments window here. I'm going to go ahead
and use the Drawing Tool to actually circle a little section here I'm just going to leave myself a note here
to fix the spacing. And once I hit Submit,
that comment is actually attached to my Creative Cloud document. So, anywhere I open up a file,
I'll be able to see the comments. And when I go back to the desktop and open the New Comments panel
in Illustrator, I can see the comment. But now, what if I want to share the file
with someone else to work on it? So, I can go up to Invite to Edit and I can actually
add another collaborator. You can open it on a desktop or you can also open it
in Illustrator on the web, which I'm really excited
to show you a sneak of. And we'll be launching
as a beta this year at MAX. It's got a modern UI
similar to Illustrator on the iPad, and you could see
because it's the Cloud doc, my comments are
actually in the file still. So, I'm actually going to go ahead and fix
the little spacing issue I saw earlier, I’ll just move this up a little bit. And actually, I just noticed
that one of these curlicues, I need to adjust a little bit. So, you can see that I'm actually making
edits to vector paths in a web browser. So cool. So, now you can see
that Illustrator is really evolving and you work in exciting new ways that allow you to really push the limits
of your creativity and work super-fast. We're really excited. Can't wait to see what you create
with what's new in Illustrator this year. Thanks Brian and Khoi. Adobe XD keeps getting better and better. And there's so much
to be excited about in Illustrator. We are setting this iconic,
creative tool to the web, so you can work on your designs anywhere. And with Illustrator available on the web, it is so easy to share your work, gather comments and collaborate. Illustrator on the web
is launching as a private beta. So, please sign up today and you can help guide us
as we add more tools and features. Let's shift to perhaps the most
ubiquitous form of creativity today Photography. Our smartphones have turned all of us
into avid photographers. And now the challenge is to do more
with every photograph we capture. Well, the rallying cry
of the team that makes Lightroom, our cross-platform app for editing,
organizing and sharing your images is to make all of us better photographers. We do this
with the world's greatest editing suite and with Sensei powered tools that help you make sophisticated edits
to specific parts of your image. And we do it by convening
a community of photographers who share their expertise in ways that make it easy for you to apply
what you learn to your own images. So, let's start out by hearing from some of the members
of our photography community. And then Bryan O'Neill Hughes
and Katrin Eismann will share with us
the very latest in Lightroom. I don't know if you can hear... You heard of this highlight,
blah, blah, blah. Okay. It's been a struggle and it's kind
of been like a rollercoaster ride. For better or for worse, the pandemic has forced everyone
to think about who you're creating for. I love it when people say
“you can't, this is impossible.” That's when you trigger me
to go and do something. As an artist you allow people to escape. From our kitchen window
is this building called The Big Pink. I spent the whole year
photographing this building. It is a really like wonderful and
delightful way to process my feelings while still keeping my creative side. I invented a way
to have a still photograph where the only thing changing
or evolving is the light. The positive emotions
that have lasted the longest have come from when I've been able
to impact someone else’s life. Last year really made it apparent
that silence is not an option. I think for me
that's the purpose of an artist to incite thoughts or to challenge. My work is an opportunity
to be in a position to hear about a story
I haven't heard before and to help folks especially during COVID build digital empathy about those things. As for me and every other artist, we are storytellers but also our community
are also storytellers. This is their spotlight, and this is their time to be able to do
what they need to do in order to shine. Lightroom is a complete
photography system, one that allows you to access, edit,
and share images on any device. And while this system was built to be powerful enough
for professional photographers, it was also designed
to be easy enough for anyone to use. And with that in mind, I'd like to give you a very quick tour
of Lightroom starting on the Samsung Android phone. Now, the first thing to note
is that I can access all of my images. In my case,
that means hundreds of thousands of photos from dozens of different cameras. So, let's talk about editing in Lightroom. I have all of the same power
that I have on the desktop. This is an image that has not been edited. If you're new to Lightroom,
that could be a little daunting. Well, that's where Presets come in. Now, Presets in Lightroom
are uniquely powerful. They're tuned for different skin types, and all different creative intents. And if I don't know what Preset I want, Lightroom can even recommend Presets
based upon the content of my image. Now, in my case,
I do know the Preset that I want, so I'll navigate to that and apply it. As with any Preset,
the image has dramatically changed. Now if we look closely
at the base of my screen, we'll see a few dots that show that Lightroom has made changes
to those areas. I can of course,
come in and override those, make it a bit warmer, add a bit of a tint, come into the Effects where I see
that Lightroom has added some Clarity. Let's add a whole bunch more. In fact, let's go off on our own
and add a bit of a Vignette. So, very quickly, without understanding
much at all about how Lightroom works, we can transform
the image from this to this. That looks great. Now, part of what makes
this system so powerful is that anything I do on one device is synced with other devices. So, at this point,
let's move from the phone over to the desktop to my M1 Mac, and we'll take a look
at those same images there. So here we are on the desktop, and same images, same previews, including the one that I just edited. The preview looks great, the edits are just as I left them. I could continue
building upon these edits, but at this point, what I'd like to do
is share this image. In fact, with Lightroom,
I can do much more than just send a link. So, let's come in here to Share, and I'm going to invite my friend
and colleague, Katrin Eismann, and I'm not just going
to let her view these, I'm going to let her contribute
her own images and edit as well. So, at this point,
I'll hand over my edits to Katrin who's going to pick up on those and show you what's brand new
in Lightroom this year. Thanks, Bryan. I really enjoy using shared albums with my family, my friends,
and of course, my colleagues. And I really like what you've done
with this image, the mood, the color is really beautiful, but I want to feel
as if I'm standing there. And one way to accomplish that
is with a tighter crop. So, I'm going to come in, and I'm just going
to crop in a little bit, scooch that over, that looks better,
I feel like I'm really there. Now, as Bryan mentioned, everything we do in Lightroom
is non-destructive and I can even create a named version that Bryan can take a look at,
and undo, or actually re-crop the image because the entire image is still there. And now, I want to take a moment to show you
the new feature I am so excited about and that is Lightroom masking. And here's a great example. As a landscape photographer, I often want to darken down the skies. Well, up until today, I would take a linear gradient, drag it across the horizon, darken down the sky, and get really upset that the top
of the mountain also got darker. That is not going to work with me. Let me delete that really quickly and show you the new way
of working on skies. Incorporating artificial intelligence, we now have Select Sky to take a few seconds to analyze
- couldn’t even finish my sentence. Look at that. Beautiful mask
with the fine details of the trees and the translucency of the clouds. And now when I darken down the sky, only the sky gets darker and add a little Dehaze
really make that dramatic. That's looking good. Now, I want to bring out that rock face. We've also incorporated Color Range, Luminance Range
and Depth Range masking. So, with Color Range,
I'm going to click on this orange wall. That's a really great mask. And I'm going to warm that wall up
and add some Clarity. And now let's take a look
before and after, really quickly without a lot of effort. Now, I get asked
to do this on a lot of images, could I change the background
color of that wall? Well, let's take a look. Using artificial intelligence, when I click Select Subject, and in a few seconds Lightroom is going to build a mask
with all that beautiful detail. Now remember,
I want to change the background. So, very quickly,
I'm going to invert the mask. And now, which color would you like? Oh, I'm liking this blue. That looks pretty good. But let's take a closer look here. There's a little red peeking through. We can refine the mask
using Add or Subtract with any of the masking tools. I'm going to use a brush and I'll just paint over. Now, it looks like I'm painting blue but I'm not, I'm actually painting on the mask. And you can see the new masking feature lets you work on very specific parts
of your image with incredible control. So, no matter if you're just starting out
in photography, or if you're seasoned pro, Lightroom is a complete
photography system. One that includes inspiration, learning and all the features you need
to make your images shine. Thanks Katrin and Bryan. So, the next time you go
to a vacation spot, a hike, or a concert
with friends and family, they can all be involved in compiling
and editing the album of images that keeps that experience fresh
in your memories. One of the things that makes collaboration
so smooth in Lightroom is that you can use it
on nearly any platform, desktop, mobile and in your browser and both Lightroom and Photoshop
are now natively supported and extremely speedy on both Apple Silicon
and Windows arm based devices. Let's talk about how we tell stories. The most potent
storytelling medium today is video. We see its power in the explosion
of streaming services, the growth of social video and platforms
like TikTok and Instagram, and the acceleration of video marketing from Fortune 500 companies
to tiny, small businesses. All sorts of people are making video today from a rising social influencer
recording in her living room, to Hollywood teams
creating the next binge-worthy epic. We believe it's our responsibility
to build video creation tools for the full spectrum of video makers. Jason Levine is here
to show us the new features that make video production more powerful
and fun for everyone. It's hard to be optimistic
about anything these days because sometimes it feels like, "Oh, I'm over here doing my little tasks
while the world is burning." I said to myself, "I want to get
more Character Animator work." And this year, I was like,
"Be careful what you ask for." The greatest thing about having platforms
and having channels that a lot of creators
and influencers have nowadays is that they can really share
those messages and the things
that they're passionate about, and really start
trying to make a difference. I don't think directors realize how much actors are taking cues
from your face, and you only have your eyes and then you have a plastic shield
in front of it, and it's always fogging up and you're trying to talk
to another human being. So I know a lot of us work from home
most of the time and I'll just be like, "Hey, I'm going to jump on Twitch Stream,
and we can just co work together." And I'll literally just be sitting,
editing or organizing files, people still want to hang out and chat and it feels like I'm connected to people even though I'm still alone
in my little office. Most people who are content creators
are very driven. I find myself telling them a lot, "Have you ever gone on vacation and purposely not thought about how you could turn
that vacation into content?" Go on a vacation, just do it, just do it. Dedicating this past year and a half
really intensely to working on a project
that's about how do we, in community, help one another get through
has felt really motivating. We should be evolving. We should be learning how to take care
of one another better, take care of ourselves better. I have not, for one second,
thought the world would go back to normal. I expect randomness because that's where opportunity
for learning comes. My word for 2021 would be anticipation. Rediscovery. Evolve. New. Ups and downs. Love. Hello, everyone. Today, I'm here to share with you
some incredible new features in Premiere Pro and After Effects. I'm going to start by showcasing a brand-new
import experience that we've been developing as part of the Premiere Pro Beta with you,
the community. So I've been creating this highlight reel featuring some of the awesome guests
that I've had on my various Adobe Live Shows. And in this new import experience, you're going to notice
that it's all about media first. All of our supported file formats
front and center, I've got my connected devices and drives
along the left-hand side here. And as I begin selecting my content here, you'll see that it begins building
a little timeline down below. Directly from this view, I can place all of this content discreetly
into a new bin, I can even build my sequence
directly from here. And when I click on Import,
it brings me directly into Premiere Pro. So I can just begin editing
and telling my story. So, super cool. Now, let's talk about captioning. So as I mentioned,
this is a collection of different guests that I featured
on my various Adobe Live Shows. And if I were to transcribe
and caption this manually, this would take
an enormous amount of time. Let's instead use Speech to Text and the incredible power
of auto-transcription to do this for us. So directly from within the Text panel, I'm simply going to click
on Create Transcription. When I do that, all I need to do
is choose the language that's spoken. I have an option here to even recognize
when different speakers are talking. Click Transcribe. It's going to process that
in the background and deliver to us a fully editable
and time-coded transcript. So if I wanted to verify
where my guest, JB, was saying, "Absolutely true," Absolutely true. Or where my guest, Erin,
was saying something about design, "That design, I can tell you," just like that,
I can navigate to those individual words, make those changes, finesse this and get it perfect. So that when I'm ready
to create my captions directly from this panel, I click on Create Captions. Once again,
it processes in the background. Check it out. Hi, everyone, Jason Levine here. So I thought it would be cool to... Yes. So now, I want to customize these. I don't want my captions
to look like everyone else's. I want to use my branded captions. You can do this easily
with the Essential Graphics panel. So I'm simply going to highlight
this caption block here, go into Essential Graphics, where we can do virtually anything to this
that we have here in Essential Graphics. I can change the font. I can change the fill color. Maybe we want to move to something
like a pale yellow. Something like this. I can add a background bounding box. I can add a drop shadow. I can even use customized track styles
that I built in other projects to, again, bring my brand consistency
and look to my captions here. And there simply
has never been a better way to transcribe and caption your content
to give it the greatest access regardless of where people
are watching it. Let's talk Motion Graphics. You can't have a video these days
without some kind of motion graphics. So I've been compiling
a series of different graphical elements, including things like lower thirds,
which you can see here, some of these provided by Adobe Stock, a couple of different
transitional elements, I even managed to acquire
the original Adobe Live intro, which was created by the awesome designers
at Oddfellows. Now, of course,
I would need to render all of this out and bring it back
into my Premiere Pro project. And this is where really, we spend
an enormous amount of time. This is why I'm so excited to tell you that, today, we are introducing
multi-frame rendering in After Effects. Multi-frame rendering accelerates every part
of your production process, and in many cases,
up to three times faster than before. With speculative preview
as you can see here, it begins rendering in the background as you continue to work
on other parts of the design. If you pay attention
to the bottom left here, this is what we call
the Composition Profiler, which graphically displays
individual layer render times, as well as effects renders within a layer. The redesigned Render Queue
now gives you more graphical information, including showcasing how many frames
are rendering simultaneously. And you now even have the option to send notifications
directly to your mobile device when the renders are done. So once the renders are done, now it's time to share out
for commenting and review. And as some of you already know, we have recently welcomed Frame.io
to the Adobe family. With Frame.io, it's incredibly easy to share your content directly
from within Premiere to anyone. They can then open that content
in a browser. They don't have to have Premiere. And they can start marking it up
and making comments like the ones that my friend,
Serge, made here. I need to check the lighting there. Here, he actually did a little markup and is verifying
what type of synth that is. But here's the amazing thing, all of those comments,
all of those markups, will actually appear
directly inside of Premiere Pro as well. Allowing me to make those changes, finesse that edit,
and share it with the world. And these are just some
of the awesome innovations in video. Thank you very much. Thanks, Jason. Now, video has traditionally been
one of the most collaborative, creative mediums. But the huge file sizes of most videos has made collaboration on post production
tough for any team that's not all sitting together
in the same studio. That is, it was hard until Frame.io
debuted a few years ago. Frame.io's elegant
and efficient Cloud native platform makes reviewing
and commenting on video super simple, which is why we are so excited
to welcome Frame.io to the Adobe Family. Joining me today is Emery Wells,
one of the Co-founders of Frame.io, who I'm excited to work with
as he leads Frame.io and video collaboration at Adobe. So, Emery,
thanks for being with us at MAX. Tell me about the origin of Frame.io
back in 2015. What problems were you trying to solve
with this new platform? Well, first of all, thank you,
I'm thrilled to be here. This is my first Adobe MAX. So back in 2015, my Co-founder and I
actually started building Frame.io as an internal tool
at my previous company. So I owned a post-production company, and I had been in post-production
for over a decade. And so, we started building Frame.io
really just to solve the problems that we were having; collaborating with our clients,
collaborating with each other. We realized that we weren't the only ones
that were having these challenges, really. Everyone that made video
was having the exact same challenge. And now here we are. Well, I've been a huge fan of Frame.io
for quite some time, but I've always loved the product. But also when we talk to customers of ours
that use the product, it's just their love for the detail,
and the precision, and just the elegance of it
really struck us. So can you talk to us a little bit
about where you see all this going? What do you see
for the future of Frame.io? So over the next couple of months,
we have some exciting updates. We have a major security update
coming before the end of the year. We have customers
that are depending on Frame.io to keep their content secure, and so we're adding DRM
to a host of other security features that we have; like Watermark ID
that we launched last year. And we have a bold vision
that the future of video capture is going to be directly to the Cloud. And we're going to be introducing
new partners to our Camera to Cloud Ecosystem
before the end of the year. And in the longer term, we've been hard at work
at building the next version of Frame.io, which we think is going to be the future
of how video gets made. And so, that'll be out later next year. But of course, our team is super excited
to release it to the world. Well, we're really excited
about that vision. Thank you again for being with us at MAX. And we, at Adobe, hope to help you
bring all of this to the next level, and make sure that we pioneer
the future of video together. Likewise.
- Thanks for being here. Thank you, Scott. Hi, I'm Meenu from the Adobe Acrobat team. And today I'm here to share with you
some exciting new features in the latest version of Acrobat. At the center of it all, we have PDF,
the digital documents standard. Acrobat makes it super easy
to create and share PDFs, whether from a single document or by combining multiple documents
from different sources. Now, like most of you,
I'm not always at my desktop. With the expanded capabilities
of Acrobat on mobile, you can truly work wherever you are, fill in forms, scan paper documents
with your camera, and even sign
right from your mobile device. Next, we have PDF Services, which brings Acrobat
straight to your browser. Start online reviews, invite others to comment and create shareable PDFs
from your favorite productivity apps like Microsoft 365, GSuite and Dropbox. And finally, earlier this year, we introduced Acrobat’s new Liquid Mode, which makes reading PDFs on mobile
easier with automatic text resizing, improved navigation
and better searchability. If you work with documents like we all do, be sure to join us
in our breakout sessions to learn more about the power
of Adobe Acrobat. I want to finish up by talking about the most exciting
and revolutionary new creative medium, 3D and immersive creativity. We've all been blown away
by what game companies and movie studios can do with 3D design, their ability to create whole new worlds
completely unlike our own. But for a long time, many in the creative community
felt that designing in 3D was out of reach, too complicated, or way too technical. That perspective is changing quickly. When the pandemic hit and big studio photoshoots
became impossible, many companies and creative pros started experimenting with 3D
to produce product images, TV ads, catalog shots, and more. They found that 3D creativity tools
are easier than ever to use, and that 3D creation
is incredibly flexible, efficient, scalable, and sustainable. And working in 3D allowed them to do things
they never could have imagined before. We believe so strongly
in the importance of 3D creation, that we brought the team
who created Substance, the industry leading 3D material
and texture engine into Adobe. Within Creative Cloud,
as you've seen earlier in the keynote, we're integrating Substance 3D capabilities and materials into our flagship products, so they're accessible
for any project you're working on. And for designers
who want to fully embrace 3D, we launched
the Adobe Substance 3D collection, a separate suite interoperable tools and a growing library
of thousands of assets that support 3D projects
from beginning to the very end. We are really excited
to show you a 3D design and the Substance 3D collection
can achieve. Let's start with a quick video
showing you what 3D is capable of, and a quick note, everything you'll see in this video
was made with Substance 3D. I mentioned that many companies
are now using 3D to create marketing images
and so much more. The best tool for creating
photorealistic 3D scenes is Adobe Stager. Here to share a look at Stager
is my colleague, Jeanette Mathews. Today I'll be using Stager
to have a virtual photoshoot. Let's take a look. I just created some simple walls, then I took some pre-built models, and drag and drop them
to start building out a set. Stager comes with a huge collection
of starter assets. So, I'm going to start
by browsing the models here. I like this coffee cup, so I'll just drag and drop it
to add it anywhere into my scene. For this object, I'll start
by adjusting kind of the height, maybe try out a taper, and even try out
a different style of handle. You can see how quick and easy it is
for me to start customizing things. I also want to change the way
that this object looks. And for that, I'm going to use a material. I really like this ceramic over here, so I'll just drag and drop it
right onto the cup. I'll change out the color
so that it better matches my design, something with the orange theme. Maybe add in some teal
for these bubbles. But I can go much further than that, and even change out
how many bubbles are in that enamel, or even change out
how much the glaze pattern is warped. Now, I'm ready to add my coffee product, and for this I have a custom model. Stager can import tons of formats. So, I'm going to go over
to my Creative Cloud Libraries and just drag and drop that file again
right into the viewport. So, I'm going to go ahead and rotate this, maybe slide it over a little bit
so it better fits in my scene. I'm ready to apply some branding
onto this bag. Here I have my logo
and some decorative elements around it. And again, I've saved this
to my Creative Cloud Libraries. Back in Stager,
I'll just take that Illustrator file and drag and drop it again
right onto the model. And what you'll see is that this graphic is wrapping around
the 3D surface of the model. I can position, scale,
and rotate it in real time to get the exact look I want. Everything's coming together really nicely except I have these coffee beans down here and I just want them
to look more integrated. It would be a lot of work for me
to push every bean by hand. So, Stager is going to help me out. I'm going to select the bag, and I'm just going to enable Collision. Now, I'll select the beans, and I'm just going to move them up
and start pushing them over. And Stager is going to do all of the work of figuring out how those beans
need to collide and rotate and interact. And in just a couple of seconds, I have these amazing looking coffee beans. The most important part
of a virtual photoshoot, of course, is taking my pictures. And just like the real world,
I'm going to use a camera. Here I'll create a camera object. I can change the output size, so maybe I'll do a square aspect ratio. But I can also play
with some new camera settings. For example, I can change
the focal length of the camera to try out something
like a wide-angle lens or more of an isometric view. I can also bring some depth of field. I'll turn that on. And what you'll notice is the foreground
and background elements become blurred. When I'm happy with all of my cameras, I'm going to hop over to Render mode. In Render mode,
I can choose my render settings, choose which cameras I want to render. And in just a couple of seconds, Stager is going to generate
photorealistic images for me. Now, these are multi-layered PSDs. So, as that finishes rendering, I'll hop over to Photoshop. Here I have access
to a lot of different render information, not just the rendered image, but also things like depth pass, material and object selection helpers. And I can use this information
to build up effects. For example, here I use the selection mask
to change the color of the wall. I have access
to all of Photoshop’s features, so I can continue to refine my design. In just a couple of minutes,
I was able to add models, customize them
and generate photorealistic imagery, all from my desktop computer. Thank you, Jeanette. As you can see, Stager is great for putting 3D objects
into photorealistic scenes and producing dozens
of different variations. But that's not all
the Substance collection can do. If you want to design an object with pinpoint creative control
over materials, colors and effects, you can do it in minutes
with Substance 3D Painter. Here to demonstrate
the power and versatility of Painter is Wes McDermott. So, today I'm going to be working
on an HP Zbook Studio. And I'm also going to be using
Substance Painter. Let's jump in and take a look. You can think of Substance Painter
as the Photoshop of 3D painting. So, my canvas is a 3D view
that I can paint directly on 3D objects. Over here on my right,
I have a layer stack. Substance Painter
uses a familiar layer-based workflow. Over here on my left,
I have my Asset Library, materials, and filters as well as brushes
that I can use in my texturing projects. So let's come over here to my robot, and I'm going to just create a new layer. Now, I'm going to jump over here
to my Project tab and I'm going to grab here
one of these material brushes. So, now here in my scene, I'm going to go in and just start
to just paint this material. And as you can see, I'm able to paint this physically
base material in real time right here in my viewport. We're painting across multiple channels
like base color and roughness. Now, we can't talk about painting
without talking about brushes. So, I'm going to come over here
to a Brush tab. Now you'll see here
that I have some Photoshop brushes, you can import in
your own Photoshop and Fresco brushes. And so, here I have some brushes
from Kyle Webster's library. So I'm going to select
one of these Kyle's brushes. I'll jump back over to my Project tab. And then I'm just going
to select a Material. So now I'm going to come in and just start to use this combination
of this brush and material to just splatter some paint here
across the surface of my 3D robot. Now, with Photoshop, you're used
to using filters to create effects. And we can do that here
in Substance Painter as well. So I'm going to come over to my Materials, and I'm going to grab
this Steel Stain material. I can just left-click and simply drag and drop it right here
into my layer stack. You'll see that that renders
this metal material right here in my Viewport. Now, I'm going to grab
one of my masking effects. I'm going to grab this one
called Metal Edge Wear. I can just simply drag and drop it
right here onto the layer group. And just like that,
we start to get this nice effect. Now just like a filter in Photoshop, I can adjust some of these sliders here
to dial this effect up and down and get this looking exactly like I want. And now,
let's talk about painting some details. I have this brush that I created. Now, this has just been created
from the assets that we ship in Substance Painter. I'm going to grab this panel and then I can just stamp this right here
onto the front of the robot to create this panel. Now, what's really cool about this is you'll see that all of the effects
and layers that I've been working with here
in my layer stack, they can interact
with this new paint stamp. So you'll notice that my Metal Edge Wear
just kind of comes along for the ride. Now, I'm going to paint
some additional details. So I'm going to enable Symmetry mode,
so as I paint on one side, it's going to update on the other. And I'm just going to grab just another one
of these little hard surface assets, and then I'll just stamp this detail
down here as well. So the robot's looking pretty cool
and interesting. And so now, what I'd like to do
is to kind of shift gears and talk about a pretty advanced feature
of Substance Painter called Smart Materials. So a Smart Material is simply just a collection
of layers and effects, you can think of it
like a smart object in Photoshop. So let's check this out. I'm going to grab
this Particle brush here. And what this is going to do,
let me activate my symmetry, this is actually going to let me paint
with a particle simulation. As the particles
hit the surface of the 3D model, they're going to leave behind
a paint stroke. So here you can see that I'm actually creating
this really nice and interesting organic kind of effect here
for this rust material, which again, is being built
from that Smart Material that I created. So now, what I'd like to do
is shift gears once again and concentrate here on the face area. So I'm just going to select here
this texture set for my display. And I can take this Photoshop graphic, and we're just going to drag and drop
this graphic here on the base color and the emissive. And here, you can see
we've applied that graphic. Now, I have this transform here
that I can actually use to adjust or reposition
this Photoshop graphic right here in 3D Space. So now, my robot is completely textured. So I'm going to come over here to File
and I'm going to choose to send this to Substance 3D Stager, where I can then continue
to add various post effects, do some color grading, and so on. So what you've seen here today, is just a quick look
at the power of Substance Painter. There is so much more to discover. And I highly encourage you
to jump in and check it out. We can't wait to see what you create. Back to you, Scott. Wow, Wes, that was incredible stuff. And it kind of blows you away
what's possible in just a few minutes with the Substance Tools. The Substance 3D Collection, which includes Stager, Painter,
and other 3D tools and materials is available now. So please check it out. As I said earlier, we believe strongly
that 3D will be a huge force in the future of creativity. And because of that belief, we've also made Substance 3D Collection
available for free to millions of higher education students
around the world so they can develop
their 3D design skills. I want to finish up this morning talking about the Content
Authenticity Initiative, which we launched two years ago to ensure that artists get credit
for their work, and to help people who view content
know which content they can trust. I'm proud to say that starting today, anyone can turn on content credentials
in Photoshop, and ensure that they get credit
for their work by securely attaching attribution data
to the project that they're working on. The Content Authenticity Initiative
is open source. We have a growing number of partners to help us bring more attribution
and trust to media. There are lots of reasons why getting credit for your work
is important. One reason that's emerged recently is the growth of NFTs
or Non Fungible tokens. For those of you that haven't
been following this wild, wild west, many artists are using NFTs to access a whole new marketplace
of collectors for their digital work. And unfortunately, some artists have seen their work copied
and minted by somebody else with no benefit or attribution
to the original artist. Well, we want to help solve this through the work
of the Content Authenticity Initiative. We are working
with a number of NFT marketplaces, including Opensea, SuperRare, KnownOrigin,
and Rarible to ensure that when a project made in a tool like Photoshop
includes Content Credentials, that information is displayed
with any related NFT. This gives collectors and marketplaces
valuable information about the true creator of a work of art. And we will continue to work in this area
with a commitment to improving sustainability
while fostering attribution for artists. We're about to wrap up. I know we hit you
with a lot this morning. That's because there's so much to explore
in the new release of Creative Cloud. We are enabling connected creativity by connecting your assets,
your apps, and your team. For the first time ever, we're bringing two
of the most popular creative tools on the planet; Photoshop and Illustrator to the world's most powerful
collaborative platform, the web. And early next year, we'll debut Creative Cloud Spaces
and Canvases, the most efficient and powerful way
to share every part of a creative project with everyone involved. We are unleashing creative potential
through innovations like colorizing a black and white photo
with neural filters, adding motion to drawings and paintings, automatically adding captions to video,
and so much more. We are also ushering in a new generation
of 3D and immersive creativity with the Adobe Substance 3D Collection
of tools and assets. Finally, we are empowering
creative careers. On Bēhance, for helping creative people
learn new techniques, find inspiration and practical tools, and connect with the people
who value what they do. But all that is not even close
to everything that's launching in Creative Cloud today. Let's take a quick look at some of the hundreds
of new features and updates you'll find in today's release. All those features and many more
are rolling out over the next 48 hours. So please remember to download
the latest version of Creative Cloud. Now, I also want to take a moment
to speak directly to the Adobe team that makes all of these new features
and products possible. Lately, we've been working
to raise the bar for all of our products. And we've been challenged
to do things in new ways, and to be more connected
with the creative community than ever before. It has been hard work. I'm just blown away
by what we achieved this year. So thank you for everything that you do. Now for all of you attending MAX, remember that this keynote
is just the beginning. After this, we've scheduled
dozens of hours of workshops and tutorials with our Adobe evangelists
and some of the most creative people in design, photography, video,
experience design, illustration, and much more. There's so much learning
and inspiration available. So check out the Sessions tab
on the MAX website. And you do not want to miss Adobe Sneaks
tomorrow morning, hosted by Saturday Night Live star,
Kenan Thompson. Sneaks is when you get a look
at some of the coolest new creative tech we're cooking up in the labs. And it's always a lot of fun,
especially when Kenan is involved. I want to end
by asking you one big favor. When you download
the latest release of Creative Cloud, and as we update the apps
throughout the year, please let us know what's working,
what isn't, and what we can improve. We are on this journey together here. Thank you for joining us
and enjoy the rest of MAX.
