(turn audio on for a
world-class experience) - Hi, it's Robin Sharma, author of The Leader Who Had No Title, founder of The Titan Academy. And welcome to this Mastery Session. This Mastery Session is
all about a method to x100, (to increase by a factor
of 100) your productivity. And we live in a world
right now where productivity and in particular, what I
call exponential productivity has never been so important. Here's a brain tattoo for you to consider. "An addiction to distraction will be the death of your
creative production." Here's another brain
tattoo for you to consider: "We live in a world where focus is more valuable
than even your intelligence." I mean if you watch most performers today, you watch most people in business today, you watch most people
in your community today, and they are walking while
checking their social feeds. They are addicted to the
entertainment of video games. They are spending the
best hours of their days watching dancing cats on YouTube. I mean it is incredible right now how consumed people are with
their tiny white screens and yet if you look at the A-Players, if you look at many of the most creative and productive people on the planet, they're doing and working in such vastly different ways because if you want to achieve
the results only 5% achieve, you've got to think and produce and behave like only 5% of
the people on the planet. And the best people on the planet in terms of creativity and productivity are not spending their finest hours addicted to distraction. They are doing work that matters. They're not doing fake work, they're doing real work. And so in this Mastery Session I want to walk you through
a number of protocols that will really help you
multiply your productivity in the finest of ways and I'm going to get
right into the first one which is "The 90/90/1 Rule". Now I've become pretty
well known for this. I've taught it to a lot of people who attend my annual
event, The Titan Summit. And they have used this one tool alone to create vast amounts of productivity that have scaled their businesses, scaled their impact on the world, and created world-class lifestyles. So I really invite you to
pay even more attention to The 90/90/1 rule. And what's that all about? It's pretty simple like any great rule. For the next 90 days, spend the first 90 minutes of your workday on your single most important opportunity to move the needle in your industry. And I'll repeat that
again with great respect because it's so important, I believe, to your productivity. The 90/90/1 Rule is simply: for the next 90 days spend the first 90 minutes of your workday on your single most
game-changing opportunity because what happens? A lot of us get to work and we spend our best hours on our least important activities. We get to work and we start
checking our social feed. We get to work and we check our texts. We get to work and we
chitchat at the water cooler about the latest TV show
that we watched last night. And research has shown
that the morning hours are when you have the most focus, when you have the most energy, and when you have the most willpower. And so you wanna use
that first 90 minutes. That is, that is game time. That's show time. The second piece of technology to create exponential productivity is what I call "Tight
Bubbles of Total Focus". Your environment is so important and if you look at
B-performers or C-producers, they really don't pay a lot of attention to their environment. And so they get very distracted. There's lots of noises, their phones are going off. Maybe there's news in the background. Maybe there's messy
environments all around them. Maybe there's toxic people. What I'm suggesting to you is the second piece of technology to really x100 your productivity is this. Install environments of
Tight Bubbles of Total Focus. The way I run my work
life on certain days, I am very hard to reach. And I challenge you with
great love and respect. Be very hard to reach during
key times of your week. I mean I see a lot of people and it's not judging them,
it's just observing them. Every time their phone rings they check it or they have these loud notifications, so they're constantly being distracted. And we know what the research says. The research says, we spend 2.1 hours a day in distraction. We spend, and it takes 21
minutes to refocus your focus after you've been distracted. So if you are being
distracted by notifications, checking your phone,
checking your Twitter feed, checking your Facebook
feed, looking on Instagram, checking all the different platforms, that is gonna destroy your focus. So the second piece of technology is create these tight
bubbles of total focus and the way I do it, is I have certain days that
I label as creative days and on those creative days, I actually go device free, and on those days I'm very hard to find. And on those days I'm in total solitude. And on those days I go to certain places. I call them my Menlo labs just like Edison had his Menlo lab. And these places are very minimalist and there's no one there and that's where I do my best work. So install these tight
bubbles of total focus and create these Menlo labs where you're sorta, you're completely distraction free. And then you will find
your brain will drop from the beta state into the alpha state. Where you will do your best
work and get your best ideas. The next piece of technology that will help you create exponential productivity in your work life so you truly impact the world around you, is choose your peer
group really really well. There's a lot of excellent
science coming out and a lot of excellent research coming out that says the number one
way to improve your behavior is to surround yourself with a peer group or social circle of people
who are also playing at the level you wanna be playing at. So if you wanna be a high performer in terms of your productivity, populate your life with high performers. Now here's the science behind it. In the brain we have something called the mirror neuron
system of the brain and it dates back to
thousands of years ago when we were living on the savanna. And this mirror neuron system allowed us to model the behavior of the dominant people in the tribe. So if someone figured out a tool or figured out fire or
a better way to survive, subconsciously this system in the brain allowed us to model the behavior. And I think this is pretty
fascinating information. Now here we are in the modern
world and what happens? Subconsciously we are
modeling the behavior of the people we spend
most of our time with. And so if you are around victims, you will start behaving like a victim. If you're around people who
are mediocre performers, you will subconsciously
start behaving like them. If you're around people who gossip, who are not A players, who
do not produce very much, you will subconsciously, because of the mirror
neuron system in the brain start performing like them. Why else is it important
to surround yourself with a peer set or social
orbit of A-Players? Emotional contagion. And that's a scientific
phenomenon that simply says we pick up on the emotions of
the people that are around us. And so if you are around a social circle of people who are inspired, people who wanna do great work, people who wanna be ultra productive, people who wanna be innovative, people who are relentlessly
optimizing their work, their thinking, their creativity. Just being around them will allow you to adopt their energy and their ways of being. And then the final technology for you to create exponential productivity is what I call learned minimalism. So minimalism is often considered as a design philosophy, right? It's very stark, very sparse, sometimes industrial, lots of white, not a lot of things. It's kinda like you go
into a boutique hotel and it's designed by Philippe Starck, the great French designer, and it's very minimalist. What I'm encouraging you to do with great love and respect is to be ultra productive. Adopt the mindset of learned minimalism. Now I've worked with a lot of the most creative and
productive people on the planet. I've worked with billionaires and CEOs. I've worked with true titans. Here's one thing I've observed in them. They understand that the secret to genius is not complexity, it's simplicity. If you look at a Picasso of any industry, if you look at a great artist, they didn't fill their work days and their personal lives
with a lot of things. They filled them with a few things. I guess what I'm suggesting to you is one of the secrets
to iconic productivity is be monomaniacally focused at being world-class at just a few things. And if you look at any great
artist, any great entrepreneur, any great business builder, any great author, any great humanitarian, they were monomaniacally
focused on one thing. They were minimalists. And so what I wanna
leave you with is this. Maybe this year, rather
than having 50 projects that you want to achieve
at the highest level, maybe pick three. This year, rather than having a
thousand Facebook friends, maybe go deepen, develop three
really great relationships. This year or maybe the next few months, rather than trying to read
20 audiobooks, 50 e-books, go to five courses, why not focus on one course and one audio book. And why not study one great autobiography. Maybe it's Isaacson's
autobiography of Steve Jobs. Maybe it's Nelson Mandela's autobiography. I'm going through the autobiography of Martin Luther King, Jr. right now which actually wasn't written by him but it's called the autobiography of Martin Luther King, Jr.. I am encouraging you to really adopt this thinking protocol
of becoming a minimalist. Even your home. Fill it with just a few things, right? Even your work life. Just a few projects. Even your clients, just the
highest leverage clients. And especially your days. Focus, focus, focus on just those few priorities that when you roll up your sleeves and go deep in them and invest what I call the
Trinity of your Assets, your focus, your energy,
and your willpower on those few things, they will allow you to
birth art into the world which will allow the world
to call you world-class. Hi, it's Robin. I invite you to subscribe to this podcast and definitely go over to RobinSharma.com for more information, tools, and resources on mastery, elite performance, and living a world-class life. (upbeat music)
