- Google's worth well
over $500 or $600 billion. Why? It's because everyone is
clicking on Google AdWords ads. When you do a Google search,
what do you see at the top? It's a ad. You get in there by paying Google through their service
called Google AdWords. Hey, everyone, I'm Neil Patel, and today I'm gonna share with you how to improve your Google
AdWords quality score. (bright music) The higher your Google
AdWords quality score, the cheaper you're gonna
be paying per click. The way Google AdWords works
is every time someone clicks on your ads, you pay money. When they don't click on your ads, you don't pay Google money. So if you wanna improve
your quality score, you have to do a few simple things. Number one, target very specific keywords. Don't do broad match. If you go after very specific
keywords by doing exact match, what'll happen is your
ads will only show up for that specific keyword or phrase. When you go to broad, you're gonna end up paying more per click 'cause Google's gonna be showing your ads to a lot of people who aren't clicking. The next tactic that you need to be following is negative keywords. For example, let's say
you're selling computers. When someone types in Apple 'cause you're also a
reseller of Apple computers, when someone types in Apple, you may wanna add in the
negative keyword of food. Because if you show up
for ads related to Apple and someone's looking for the food, you're gonna be wasting money per click, your quality score is gonna go down, and your ad costs are
gonna go through the roof. So make sure you add in negative keywords. Third, group your keywords. What I mean by grouping is a lot of your keywords
are similar to each other. Put those in one group. By grouping, you can
create relevant ad text towards each group. The moment you put all of
your keywords in one campaign and you have the same ad text
for all of those keywords, what's gonna happen is your ad
text isn't gonna be relevant towards each keyword, a lot of people won't be clicking on them, and this is gonna cause your
click-through rate to go down and your cost per click to go up, 'cause the way Google
works is they optimize for their own revenue. So the higher your click -hrough rate, the cheaper your ads will be. And the higher your click-through rate, the better your quality score is gonna be. The fourth tip I have for you is continue to optimize your ad text. If your ad texts get more click-through than the competitors, your
cost per click is gonna go down and your quality score is gonna go up. By testing, you're gonna
be able to figure out what works and what doesn't work. If you're unsure of this,
go look at your competitors. Type in a keyword. You can see the ad texts that other people are using at the top. Usually the people at the top have really appealing ad text and which is getting a ton of clicks. If you can't find a ton of examples when you're searching a
keyword, go to SEMrush, put in a keyword, and
it'll show you the history of all the people who have
been bidding on that keyword and what their ad copy was. Last but not least,
optimize your landing page. If your landing page is amazing when people go click through on your ad, go to your landing page, and buy, your quality score is gonna go up. If your landing page sucks and people keep bouncing back off, well, Google's gonna
ding your quality score. The way you can landing page is, A, put your keywords on that landing page. So if someone Googles
the keyword marketing and your landing page
also shows marketing, you're much more likely to keep the visitor on there and convert. B, continually run tests using Crazy Egg. Using Crazy Egg, you can see where people are getting
stuck on your landing page, what they like, how far
down they're scrolling, and what you can improve on that page to create a better user experience. That's it. Follow all those techniques and tactics and you're gonna be able to improve your Google
AdWords quality score. (bright music)
