- Google Ads are still
one of the best platforms that you can use to grow your business. Primarily because it lets
you reach the right people when they're looking for whatever
it is that you're selling. When they're actively
searching for keywords related to your content, your
product, your services, you can be right then and there. But, a lot of people find it difficult to make their campaign
scale and become profitable. So what should you do? Hi everyone, I'm Neil Patel, and today I'm going to walk
you through seven AdWords hacks that'll make your
campaign scale profitably. (upbeat music) Before we get started make sure you subscribe to this channel, and if you're on YouTube
click the alert notification. That way, as we release
more content like this, you'll get notified. So the first thing I want you to do is create in-depth remarketing audiences. Did you know that the
click-through rate for remarketing is roughly ten times higher
than traditional advertising and CPCs cost are roughly
two to a hundred X less? That's a huge difference. Not only is remarketing
aspect super important, but adding detailed targeting
to remarketing efforts makes it all better in terms
of spend and conversions, AKA, you'll get a better
bang for the buck. So set up campaigns for
people who have already been to your site more than one time. When you do that, that means
that audience is already interested in your products or services. So when you target them,
they already got to know you. They're much more likely to convert. The next thing I want you to do is focus your efforts
on longtail keywords. When it comes to generalized keywords, they're very competitive because
everyday marketers want to go after them just because
they have a high search volume. But they don't always drive
the highest quality of traffic. A lot of marketers make the mistake of going after these keywords. However, the money is in the longtail. For example, the keyword diet
plan has a SEO difficulty score of 52 and a paid
difficulty score of 70 with a cost per click of $4.35 and a keyword volume of roughly
40,500 searches per month. A longtailed version like
diet plan that's low carb has a SEO difficulty of 21
and a paid difficulty of 42 with a cost per click of $1.58. The keyword volume is only
12,100 searches for month but someone who searches that is looking for a specific diet plan and they're much more likely to convert. You're probably thinking, hey,
diet plan has a much higher search volume so I want to go after that. But what you'll find is
you're going to get a lot of irrelevant clicks that don't convert versus going more specific. Start off by going more specific and going after longtail
phrases because you tend to generate more sales from
that, and in many cases, those keywords have a lower cost per click even though they can make you more money. The next ting, you shouldn't
be afraid of using exclusions. Exclusions are a great way to
find hyper-focused audience that's more likely to convert and give you a bigger bang for the buck. So let's say your audience doesn't fall into a category with
people of high income. You can exclude people with higher income. It really is that simple. There are a lot of
different targeting elements with Google Ads and also Facebook Ads. Don't be afraid to use them
because they're your friend. It allows you to spend your money with the people who are
more likely to convert into a customer versus
the people who aren't. The next thing I want you to
do is test different locations. Create audiences based on a location is one of the easiest
ways to create a segment. I can't even tell you how many people just use the default settings,
but this is a big mistake. Now, there are three ways that you can target
location in an ad campaign. One, you can go after a
location-based keyword. Two, you can geotarget to a
radius on your ad segment, or three, you can do both. You want to try a mixture of all of them to see if you can generate the most sales. And when you do that, you'll
weed out a lot of people that were never a right customer
for you in the first place. Next, I want you to add
extensions to your ad. Adding extensions is one
of the most sure-fire ways to get more clicks because they take up more real estate and the serves. There are many different ways that you can add extension to your site. You can add more information
about specific pages on your site or you can list
things like products, prices, sales, phone numbers,
the list goes on and on. According to Google themselves, adding extensions can
increase click-throughs by roughly 10-15%. Next, I want you to
implement UTM tracking. Tracking campaigns and their performance is incredibly essential to
running an ad campaign strategy. Look, if you're not
tracking the performance how do you know what's
working and what's not? Using UTM codes is a great,
easy way to keep track of what's doing well and what's not. And if you don't know
how to code, don't worry. Using Google's URL builder tool, you can literally create UTM codes per page in less than 30 seconds. You can easily track the performance of any of your campaigns
in Google Analytics. You don't even need to
be a developer for this. Next, I want you to start running ads on your competitor keywords. This is one of the most
simplest and practical ways that you can see a really good ROI. Using tools like Ubersuggests, you can see all the
keywords your competitors are ranking for and are
getting traffic for. You can also put in your
competitor's brand name into Ubersuggests, and when you do that it'll
tell you the search volume. Going after competitor's brand name is a really easy way
to generate more sales. Now, when you're doing this, you've got to think about trademark, so you may not be able to put your competitor's
name within your copy. But that doesn't mean that
you can't drive sales. This is why everyone's
bidding on brand names. It's a quick way to get sales. If someone's searching for a competitor, chances are they're super targeted and they may like what
you're selling as well. If you need help with your paid ads, check out my ad agency,
Neil Patel Digital. If you enjoyed this video, like it, share it,
subscribe to the channel, tell other people about it. Thank you for watching.
