I'm going to try to rank four pages in the first
position of Google using a beginner SEO technique anyone can use I've got less than 7 minutes
for each page and for every page I don't get in the first position I'm giving $1,000 to a random
subscriber who watches this and spoiler alert I'll actually be giving away money. If you can press
keys on your keyboard for a few minutes you can copy this simple tactic to get rapid rankings
in Google. You don't need any money or tools, plus it works for website not just e-commerce.
This technique is the Holy Grail of SEO because it is the easiest and fastest way out of any
other SEO method to get to the top of organic search. My SEO team has used this beginner
SEO technique to rank hundreds of Shopify pages in the number one position for popular
keywords and you don't need any skills to copy. [Music] This is a technique and how I discovered it 2
years ago. We have an SEO client Galen Leather, in a highly competitive niche with an article
that targets the word nibmeister. What the hell is that? By adding H1 and H2 tags and making a few
minor content tweaks the page in under a week got crowned number one. The article has stayed first
because the phrase what is a Nibeister has H2 tags directly above the definition making it a breeze
for Google to interpret. Even with a low search volume for this keyword there was an instant
surge in Impressions and clicks from this one page. In 2014 Google made a change to search
results that pissed off a lot of SEO markers. This old Google update is what will let you
rank first in under one week. Google began to show snippets of a web page that gave answers to
search queries directly from search results. The search feature displays a summary of text,
tables or list called Featured Snippets. Many marketers worry that people don't need
to click through to the website but that is not the case because a link of the source is
shown which generates traffic and sales. The Epic benefits of following this video to rank for
Featured Snippets include; increased visibility, improved brand Authority, higher organic
clickthrough rates, and greater chances of driving website traffic. An Ahref study
of 2 million Featured Snippets found it is 99.58% positive that Google only features
pages that already rank in the top 10 so you need to optimize a page ranking in the top 10 of
search results that contain a Featured Snippet. If you're not ranking top 10 for anything
or want to get more pages in the top 10, the study found that you can create in-depth
content for long tail keywords by filling in blanks that searchers might have. This
increases your chance of rapidly ranking. Featured Snippets are fantastic for SEO
because you can quickly outrank competitors, getting into the number one search result.
There's no danger in getting penalized because you're updating your content to better serve
users. This is what Google ultimately wants. You can also get more clicks. The Ahref study of
Featured Snippets found clickthrough rate depends on the intent of the search query. When the user
wants a quick answer like a definition they don't need to click any result. This is a prisoners
dilemma if you don't play the game, some other website will steal the position. A third benefit
of Featured Snippets is that you're optimizing for voice search. A BackLinko study found that 40.7%
of all voice search results come from a Featured Snippet. To show you how to do this,
let's find what opportunities exist for Galen Leather and I'll try to rank four
pages for certain keywords in under a week, all with less than 7 minutes of work. If I fail
you can win $1,000. You can find what search query gets a Featured Snippet by looking at the
average position data in Google search console, then searching those keywords in Google. That is
the free way. The best method I suggest is going to the Ahref site Explorer, look at the organic
keywords, filter results by Featured Snippets, remove first position rankings with another
filter, bam! I have full list of keywords and content that I can quickly rank for with
Featured Snippets. These are all opportunities. If you want to give yourself the greatest chance
of success, it's not about editing pages that are ranked two or three. Featured Snippets have their
own ranking system. I gained this pearl of wisdom from Matt Diggity in his video on the Google
holy grail. He revealed a hidden ranking system queue for Featured Snippets. You can see where
your website stands by sifting through Google so that you can then optimize the right page for
the right keywords. This is the Google holy grail because you can see what's needed to rank. Let's
look at the Featured Snippets for the query 'dopp kit meaning' plug this into Google travelpro.com
has the number one Featured Snippet. What I'll then do is remove the website from search results
with the minus site search query by typing in -site:travelpro.com next I see the number one
ranking so I'll add -site graveltravel.com to the search. I repeat this process until my website
is ranked number one. The number of websites you exclude in your search is the ranking queue for
Featured Snippets. If you're limited in time go after the ones where your website is ranked
number two then three then four Etc in the featured Snippets queue. For this experiment I'm
going to ignore the queue. Screw it right? You only YOLO once! My wife and I just had our third
baby - we're really tired. I'm making it even hard for myself to buy a new crib for the little
cutie by giving away money. I'm going to pick four random queries from the Ahref report that have
the featured snippet in search results and are ranking between the second and sixth position. I'm
going to try to rank at number one for 'What is a patina on leather', 'A4 notebook size', 'leather
grades' and 'oil vegetable leather'. This is a real experiment. It's getting real real. For each
page that I don't get to number number one in one week I'm giving away $1,000 to random subscribers
of our YouTube channel who comment, so, firstly subscribe to the channel and comment on the video.
Tell me something you learned from the video, give me some life wisdom or help me thrive with my
third baby/ I'll check if you're subscribed then message you for your PayPal before transferring
you the moolah. So you've got your pages that you want to rank for and you know the keyword
you're trying to rank for. The first secret is to replicate the format of the number one ranking
snippet. Most pages I'm trying to rank for are a simple paragraph. Other times you will see
Featured Snippets in a table format for prices, years, numerical data. Other times, a list format
is used often for queries that list items or require step-by-step instructions. Videos, often
from YouTube, can be used in Featured Snippets for 'how to' queries, like 'how to remove an oil
stain from concrete'. I tried to do this recently and still have the darn oil stain stuck. Google
said there is no minimum length requirement to get the Featured Snippet, so your best bet is to
be like your top competitor. Copying the format isn't enough though. How can you make your web
page better? How can I make the right changes to these four pages so I don't give away $4,000. In
2022 Google search Advocate John Mueller tweeted that Featured Snippets are algorithmic. A variety
of factors are used to pick a good snippet. Before then and since then, John has been secretive about
what exactly must be done tweeting there's no technical method to achieve it. His secretiveness
is understandable since everyone would be hacking their way to the top. I'm screwed. You're screwed!
So instead of depending on what Google tells us I'm going to depend on data, using large data
studies like the one from Ahrefs to understand what gets ranked. I found there are three other
main changes you can make quickly to get the top place. First is to be succinct. I'm going to
look for ways to use tighter language. If a word is unnecessary it's going to be culled. Ask
yourself, 'If I remove this word, does it still make sense?' Tthe second secret is the inverted
pyramid. This is a technique journalists use to grab attention and keep attention. You share the
most newsworthy info first which is the who what when where why and how. If there's room you
then give the important details followed by further background information. The tactic makes
perfect sense because you're desperate to hook attention as quick as possible then deliver on
it in order to satisfy the people searching. The third best change you can make to rank first in
Google for a featured snippet is to improve your rankings using all the good SEO things like
optimizing images, having user friendly URLs, and getting back links. I won't discuss that in
this video as I want you to get organic traffic quickly. For help here you can watch my YouTube
video on common SEO mistakes. So let's see what I can do. 'A4 notebook size' in search results
has a Goldspot in number one position. Let's compare content. Here's the content on the website
where Google pulls the Featured Snippet from. The Heading is a H2. This is Galen Leather's content.
The Heading is a H4. I can update the heading to H2. I also changed format to notebook format.
There's no perfect way to do this so it's an experimentation. Here's the second page I need
to rank to save my butt. We're ranking number three for 'what is patina on leather'. Here's
what's ranking in search results which has a H2 tag immediately followed by a clear definition
'patina is' - I don't even know if I'm saying that right. Galen leather also has a H2 tag. The intro
sentence kind of acts as a misplaced definition of patina. Also, fine is an unnecessary adjective
that dilutes the title. Starting the with another adjective 'leather' makes the content seem
like it doesn't apply to the broader patina, so I removed that and cleaned up other
parts of the sentence. For the third page, I want it to ranking first for 'leather grades'.
The content has a simple paragraph with general language. There's two possible pieces to modify.
One is in a list format or we can work with the intro. It makes more sense to have a proper
definition first since it's being talked about. Let's edit the intro to be stronger. For the
last page I'm trying to get first the keyword is 'oil vegetable leather'. I've read the top
ranking competitor. Looking over what I've got, I reckon there's some improvements to make. I can
change the H3 to H2. Part of this is removing the redundant H2 tag that targets nothing compared
to the H1 tag. I re-jigged the Heading tags and made the definition more chronological in its
wording. The changes are done. Google must first crawl the updated pages in order for the changes
to have a chance at ranking first. Since I've got money on the line I want results fast, so I enter
each URL in Google Search console then request indexing. I've done this for all pages on Monday
at just after 2:00, so let's check in 7 Days, see how the pages rank. What will be the results?
Perhaps I'm a complete fraud like 90% of the SEO industry? I can't sleep! Wait that's not
because of this challenge - I can blame the baby for my lack of sleep. How much money will
I have to give away to some lucky subscribers? It's been 7 days since I made the changes.
Let's do the first search. what is pantina on leather. The page didn't get the Featured
Snippet and it's still ranking number three. I'm a skid mark. I've spent all
this time making this video and it did, didn't work. Let's do the next check. A4 notebook
size. Yes! This page is in the top position now. This is unexpected... While it's the first
position, it didn't get the Featured Snippet, which is in the second position in
the 'people also asked' box. Well with that one G saving my baby doesn't have
to sleep with me and I can get that baby bed now. Next is leather grades. Ah I don't have this
one either. I'm giving away at least $2,000 now. Unexpectedly the ranking snippet has been
updated to a different format. For another optimization test I could follow the list format
and create some new images like this that visually describe the different Leathers. This is the
big thing about Featured Snippets; like any SEO, there's best practices but nothing is guaranteed.
You study what's best, implement, observe and try again. I can also get more backlinks, improving
the SEO page. If what you do doesn't succeed, try again! That's the big secret to this strategy
that I want you to understand. I'm now checking the last page, oil vegetable [Music] leather.
Got it! So this is one week after recording as my bro David is editing the video and I had to
check all the pages again. I just saw I also got number one for 'Leather Grades'. This beginner
SEO technique really works. but seeing that this didn't happen in a week, I'm a man of my word I'll
be giving away $1,000 each to two subscribers. Go subscribe to the YouTube channel and leave me
a comment with some life wisdom for a chance to [Music] win.
