3 Most Important Things To Become A Successful Designer—Sagi Haviv

what is up everybody it's Wednesday and I just came to contain myself Sookie Aviv is here he's here the man is here we're gonna talk about something that we haven't talked about before we're gonna talk about what what are we gonna talk about oh yeah hold the mic up - yeah I think we're gonna talk about what kind of a designer do people want to be ooh that sounds really deep I think you were talking what right before the show was just saying why is it you were up on stage what's the difference between you and somebody that's in the audience and you had said I think I got it it's these three things so you guys gonna find out how to be segi in three moves this is gonna be brilliant it's gonna be checkmated then the third move so you guys here we go let's rock and roll and welcome to everybody's here live guys make some noise I like that you guys are good you guys have had coffee you're good I like you appreciate make some noise whenever you feel like it okay so keep let's get right into it let's right into it so you boiled it down to three things yeah I think so okay so the first thing is always start with an idea so whenever you whenever you kind of work on a piece of design always start with an idea don't try to make it so that the client will like it don't try to make it so that it's pretty necessarily but do something that makes us think there's something that engages us when we see it do something that people will be like hmm how did you think about that how did she think about that that's the first thing okay now you're saying that like a classic design professor we've heard these things before in school always start with an idea so how do I know I have an idea how do I know I've gotten to a point where something like hmm and what is mm how do you get there well let's talk about an idea what's in there yeah yeah what is an idea it's something new okay it's something that you will get excited about when you come up with it right and it's something that maybe solves the problem in a new way in an exciting way in a way that nobody else can do by you Wow yeah pretty much rules out everything it's a tall order it is but I think you got a stripe for that okay I think some people have thrown this off a bridge right now so guys before you jump off the bridge hold on come back come back don't throw yourself on the bridge yet do something new do something excites you okay so something only you can do yeah before you do anything else can you guys do that can you do something new only you can do and something that really excites you that's really hard I think the way to achieve that is to understand your own strengths right so you have to know who you are and you have to know what you're good at and I don't try to do things that you're not good at yeah so I think slowly when you start off you're gonna have to you know try some things okay but as you go you're gonna realize what is your core competency so I was just talking to somebody who started an agency a long time ago and then they started doing all these things and we don't write for example we just do identity really our business kind of is centered around where you're going it's centered around identity design and that's because that's our core competency and he said to me I'm not gonna say what it is but he said to me I'm a little jealous because we have this huge agency and we do everything but when you do everything it's very hard to do everything well so do one thing do two things and do them well I better ruin his book by doing this okay we'll get we'll deal with this in a second so you said know who you are and know what you're good at who is sucky heavy are we talking about me I thought I'm talking about other people no I'm talking about you it's hot near you guys I'm just walking out of his hand yeah and that's the only part I can tell you about where I am actually sweating there are other parts but Sookie and I we're both hot up here for some reason like where we're on day three you guys the budgets run out they turned off the AC at this point right we're just gonna be like we're all sweating up here it's it's it's not just the pressure of the live stream and like how everybody was showed up and however many people are online right now it's hot okay it's just not that you're hot too right I mean you're are too so okay go ahead who are you no so yes yeah like who are you when I was trying to figure out what am I good at you know I I try to do motion graphics I box our thing well there you know I bought my ax and I tried to do like I I was like I made the dancing pumpkin you know the bouncing pumpkin think that's like the first exercise when you learn Maya yeah and he I made it but it took me like two weeks so I'm like okay if I have to do that I'm not gonna be able to do anything else so I dropped that you know that's how you do it you gotta you gotta experiment you gotta see what you're good at what you really are good at and for me it was creating marks global marks because suddenly I found that I'm happy doing it okay and it kind of works like you know when I was an intern like suddenly I realized like the client picked my design well maybe I'm like that myself oh the client pick my designer not yours so this must be something good I don't even try I mean in a way that's what you're talking about understanding your gifts and your strengths right yes and for that that you're gonna be really happy if you discover it as soon as possible okay how long how old were you when you discovered that you're good at making marks I was older for everything because I only finished college when I was 29 oh yeah because I had to go to military and then I started acting a little bit I think livestream we're gonna talk about acting in the military so you could kill me if you wanted to the Israeli military is like I'm not gonna mess around with you my weapon is not here but these are your weapons but actually the military teaches a lot yes know about responsibility yes discipline discipline yeah yeah if if you make a mistake you're punished really badly so you learn not to make mistakes okay it's all right yeah so but by the time no the second part is the acting career yeah I want to know what out there so I applied to Cooper Union to go study design and I wasn't accepted at first so like what am I gonna do so I went at least Rosberg I studied the method do you know what it was I know the method yes they do so I thought that was a really good idea that the actor actually has to experience what the character is going through there is no acting involved you know when you go there you do a scene in front of the class and the teacher suddenly like what the are you doing are you acting stop acting because you're not supposed to act it's supposed to just be you understand I do it's a very different kind of mind friend so then I realized like you have to be really vulnerable in front of a camera and I sucked I was just really I was a really bad actor so I quit that and then I went again I taught again and I got in so okay yeah so you use that to filling your time to figure out what you're good exactly I love that okay so just a quick recap actor not so good kill people yes you're good at that okay and then you were saying try lots of things and then start to identify what makes you happy what you're good at and they're usually the same thing and then listen to that right listen to that and try to limit your involvement to what you're good at now it doesn't mean and like explore other things and grow into other things but really stay within your core competency because that's a way because what we wanted to talk about right is how to get in front yes are you gonna be in the back are you going to be a leader right so what one way one one thing you need to know is who you are and what you're good at that's the first step yeah second thing is make sure that everything you do is great oh no problem well don't be facetious the that that idea is it is a frame of mind yes because basically where you know you start a business and you just want the client to just approve it by it and pay you right that's basically what that sounds about right yeah but if you change your focus instead of saying well we're gonna make the client happy oh they're gonna like this you know oh this they can do that they can they can swallow that they can be happy with that and instead start with what's the best thing that we can do for this design problem how can we solve it in a way that we will be so proud of it so when we put it out there on our website on our Instagram we in your book Oh in your book yes you'll be so proud that's the mind friend right so then you start with that and I have to say I have to give credit I haven't ramaya who was my business partner he that was his attitude so every time we would look at an array of options to show the client he would always say you know no that's not nice now this could solve the problem perfectly but he said oh it's not nice what is nice meme nice can mean all kinds of things that it has some artistic value maybe it's a special relationship between positive and end of a space that was kind of nice maybe it's contrast between balled geometric shape and and of a delicate serif typography maybe it is especially vibrant color combination those kind of things those artistic kind of considerations are not something that is a demand from the business environment but it's a demand in our office right it's actually the highest order so once you achieve that then we think okay how can we make the client buy this one only after that point only when you're very happy and proud of that thing and that's that's a way of doing things that's an attitude it's gonna ensure that your portfolio as you build it is gonna be unbelievable how long does that take you from go to it's unbelievable and it's great what do you mean how long is it one project no just on one project the average I would say generally like 10 to 12 weeks ok yeah so you know we get an assignment yes we do the interviews we do the audit and then we think about it a lot and then we sketch and then by the time you know maybe 6-8 weeks go by we have like on our walls like a few nice things that we really like and we come in in the morning and we look at them like did it get old overnight or did it get better overnight test yeah and then if we like it after a few nights we send it to the lawyers to get it trademark availability and to search it to make sure because you don't want to fall in love with something and then like there's a company in Europe and it's usually Europe others don't Europeans not the United States unfortunately the level the design level in Europe is really high and a lot of times you know they thought about it and before you but if you have a few more things than you need you'll end up with some good things that are available do you need a lawyer to do this is there a poor man's poor person's version of this yes there is it's called trademark accom trademark white trademark iya trademark yeah trademark yeah yes thank you trademark trivia but it's not really comprehensive yes it's it's um it's a you know it is slower Department but let me say something about that when you get into an engagement with a client yes even if it's not a very big client you have to explain to them that that is something that is necessary and that you should not have to pay for it the client pays for it first we actually explained to them that they should pay for it even though we do it on things that they've never seen and that's sometimes hard for people to get over but but we explain is that if we do the vetting before we present to them that presentation that moment of presentation super important right it's the coming together everybody the client and the designer everybody's looking forward to that moment we only do these in person they will never do these remotely we only do this in person and by the time you sit there and look at the fruit of eight to twelve weeks of work you want to be able a client wants to be able to just fall in love with something and not worry about oh wait a minute we don't even know if it's available right so sometimes it's hard to explain to people because they're like well why should we pay because they paper mark so why should we pay for twelve designs to be searched if we only want one why shouldn't we pick one first and then pay for it only for one and so we tried to explain that it's the cost of doing business yes sometimes people have a hard time with it but we usually convince them I have an analogy I think I'm gonna solve your problem right now how you can explain this is all your clients you're gonna say you don't want to fall in love with somebody only to find out they're married Wow that's simple right yeah I like voice later now yes yeah please trademark guys check mark now right now before siggy gets it okay how much does it cost generally speaking for an attorney to run a search good question it's actually not that expensive so we worked with a great attorney can i plug yes Douglas wolf hashtag he's great our Massachusetts area also has an office in New York and the reason we love him is that well let me talk about why we love him in a minute let me tell let me answer your question what it cost in the u.s. they do it regardless of so basics of trademark your head you can only own something within the business that the class the trademark class that you operated so you know somebody can own the same logo in different classes for example Heineken has the red star Macy's has the red star Sanpellegrino has the red star it's exactly the same so wet exactly the same color and they all live side by side red star happily why because they're in different business they're in different trademark classes so you search within your class okay and sometimes businesses have more than one class because the classes are divided in a very weird way like there's a class for entertainment and education is one class and then yarn is one class so it's like a lot more businesses that share education and entertainment but that's how it works so the idea is that you search within the class that that you're looking for and if it's more than one class usually you pay per class let me know if I get getting to okay I like this so basically we give it to Doug and he searches in the US it's it's not very expensive it's like you know maybe $800 okay per mark it's reasonable okay yeah then if it gets to Europe it's more difficult because they charge per class so if it's an international organization you assume that they have more resources and you know that exercise could cost up to twenty twenty-five thousand dollars wow that's a big jump from 800 bucks in the US and the mark fuhrman remark but you're yeah okay so that's kind of what you have to put in the budget so if you're working with a large multinational if you're working with you know a big prudent investment yeah Animal Planet we did that last year so with Animal Planet we actually they're in 210 countries Wow and you know sometimes you know it's a little bit of you gotta take a little bit of risk you know you can't search every market right so we search the EU we searched the US and we searched Canada and we certainly is a big market for Animal Planet hmm lots of great animals yeah so we searched those specific markets it cleared and then because it also takes time some countries their trademark records are digitized other markets like Mexico it's still paper so it takes like a month to get an answer imagine you make something else wait a month to know if it's available in Mexico that's that's kind of tough so we do that and then out of we always have enough survive but the reason why we love Doug which is what I wanted to tell you is that if we have one design that is our favor okay and we send it to him and he does say well I consider all the designs your favorite but if there's one that is really our favorite he will try to see if he can clear it but you could say well what what does that mean that's a conflict of interest right well you know you find something that is similar and then we would start looking into it more deeply so we would say okay it's in the records but let's search it online and suddenly we see they don't have a website so Oh since they registered it three years ago they already rebranded oh I see where Sam see you you don't just take no right away no we don't take no I get you I have a hard time because people register all kinds of things they don't use them exactly so and in the US for example in order to own a trademark you have to be using it in Europe you can just sit on a trademark of waters start European so strike two on Europe right there okay but let's get back to this okay that was an awesome like rabbit hole went down we just got deep we would know we went deep into the trademark hole let's reimagine to the Sun Life we're talking about how you become segi Aviv how you get on the stage and how you become the known person you have broken it down into three parts the first part that you said was you have to start with an idea you have to be a champion yeah and maybe maybe you don't maybe you don't compromise so much you have to hold on to an idea you have to protect it it has to be your thing and we have to learn to find out who we are what our strengths are play into that what was the second one second one was you know only put out work that you probably do great work but it's not right we explained it yes make sure that you did yes okay do great work okay it's fantastic number three the third the third most critical step to become segi Aviv is the third one is is is a little on a different realm right we talked about the design now we talked about kind of person you are okay and I just if you look around and you see the people that are truly successful I'm talking about designers okay and you'll notice that a lot of times they're really nice and my last advice is to be really nice what it'd be nice you are a very nice guy though always be nice yeah because you know you run into people and usually white why are people not nice because they're afraid because they're afraid that they're walking into a room and and there are people smarter than them so they need to look like Stern and and and serious and they're you know full of anxiety and they're like they can't be nice and I would say they we all have that kind of worries right yeah but if you set out to be nice it kind of gonna dissipate everything is gonna dissipate and you send out the right energy and that was gonna come back so just be be wonderful to everybody okay I like that there's a difference between being nice the law of attraction you're talking about this versus this kind of rose-colored glasses optimistic like everything's gonna be fine always and just faith and belief right yes it's different don't be stupid be nice it is it don't be stupid be great and nice was just that simple that's it you guys you got it roll you know what to do don't be stupid be nice and great and don't compromise but we start with an idea know who you are you got it got it easy this is gonna be like a awesome book is only six pages in it really like 72 point tight okay so talk about being stupid like what is stupid and what's nice and how do we mix those two up have you been stupid before sure but I think that what the stupid that I was talking about is you know having rose-colored glasses is not not free when the truck comes in you know this is not gonna work out I'm gonna be nice it's it's not about it's not about just being just being naive yeah it's about knowing to find the beauty in everybody and I don't want to sound like Oprah but if it's about it's about just finding a reason to smile at somebody okay I just found a reason yes okay so you are Oprah you're like the the white Israeli Oprah I get it and okay how do you find that something to smile about how do you where does that come from I mean we're talking yes and we're talking about you know not just to clients but to people in your office to your team to potential clients to other designers to buddy do you ever find it that you're so nice that people start to take advantage of your generosity never okay I need help moving later is not the same as being a sucker okay don't be stupid sucker be nice and great and don't compromise and know who you are I think these may be somebody vote freestyle beatboxes later where as that it uh this it's beginning to be a song here okay okay alright because a lot of people then say if I'm nice and Johnny asked me to do something I'll do 0 look I'll do your logo for you Mary asked something Jenny asked for something okay let me address this okay when you're nice it actually gives you more space to be very clear about what you want to do and not want to do and never do something that you don't feel like doing okay and I think it goes back to our first advice about only focusing on things that you want to do and things that are meaningful to you and things that you're good at and don't feel pressure to do anything that you don't want to do for example help Chris don't move okay okay all right I'm a large multinational corporation I need to help I need help with an international trademark you submit a price it's too much for me or so I say and then I say back to you sucky be nice do this for half back to you sir it's not about being nice it's about figuring out what are the reasons that we have to lower our price so there's a matrix there okay right if it's something that's gonna be very visible if it's gonna be something that's gonna lead to other work if it's gonna be something that allows us to do a great project and if it's something that's very profitable I think those four things are pretty much it and if it's for a good cause but I'm assuming International Cooperation it's not but maybe so those five things so if three of these things exist we'll take on the project so three of the five half you have to meet the three of the five I like it you see three or five because people just settle for one merely for fourth also every phase a lot more I think it's good for the portfolio and then they just convince themselves different yeah I do and and we do reduce our prices quite a bit to a point where yeah we do we this is the nice thing about being independent right you can do things that you believe in and you can do things that you think will kind of promote the business and you know we are working now with a very very famous brand and I you know hopefully it will come out next year and then we can kind of start again but basically we've been working with them for two and a half years and we like it's by no no fault of our own the the organization keeps changing people keeps leaving and and people in charge keep changing so even after they approve something and we decided that it is so important for us to solve this problem that we would stop charging them so yeah and we keep working with them and we stop charging them because for us it's a little bit our pride we we don't like to leave unsettled business like we want we worked on it we wanted to come to the interval otherwise you spend all the time and you know exactly so it's in our best interest and then we can decide to do it we don't count the hours yeah would you do it that's very nice fairness and it's a good one okay there's a good question roll okay so let me repeat that roll is just reading your comments YouTube what do you do when clients are not nice and you can have as much time to think about that answer without a leonie potential new business I think let's let's go back to the point where you win okay I think that when a client interviews you and tries to figure out if you're the right designer for them it goes both ways you're also trying to figure out if they're the right client for you yes and you know it's easy to set him down and everybody is hungry for work and all that but the wrong client can do more harm than good mmm and if they so I think don't forget that you are you are sizing them up too and that you have to decide if they're the right client for you and if you and I think that you know that's not one of the five but a good client is really great you know can be really great and it could be a great reference for you later but a bad client can cause you a lot of harm so don't take on a client just because they want to work with you yeah make sure that they're gonna be good and there ways to figure that out you know you can you can make you you should be upfront with how you work and what they can expect from you and if they say well but you know we're going to do market research on the logo that you design later and that's going to determine if we buy it or not and you're like sorry no or if they come translife right there but red flag because as we know you know focus groups on logos are meaningless yeah meaningless so it's um it's a little bit of if you feel each other out before you get married and you make sure you're back bring it back to that yes you have the red flags the crazy family history the substance abuse you're like I'm out no thank you and and you know this goes for any kind of project you know big big international corporations a few years ago or like five years ago they started like thinking like oh we can just get designers to do work for free for us we're gonna do it in a little competition right and then it will offer a big reward and you don't have to put up with that either so you guys I know too that we never do that I'll tell you what we do do though we say to them okay if you want us to participate shave off a certain amount from the price and pay us for a time pay all the participants for their time we do paid competitions God and they do that a lot in in Japan actually in Japan first I will say that Japanese clients are our best clients because they really appreciate design they have great traditional design and you really are treated like a doctor yeah it's not like here in the US it's very respectful culture I got to go see Mass oh come on I tried I tried can I go on yes we so your insufferable Chris can I go on yes they they often the culture there says basically they they appreciate design so much yes that they want to make sure that they get the best one yeah and how do you make sure that you get the best one I mean we don't agree with that but that you invite all the best people and if they give us the best you can do and then we will pick one so they know that when they come to us you know it costs them and we actually charge more for competitions than we charge for like that okay so shave part of the budget pay competition is there a minimum price that you would consider for a competition I was waiting for there's more questions about numbers coming but that was just a really why don't you skip through that to that one no you know what answer it's fine I'm a minimum you know it's a little it's so changes you know you you know that when you get a request from a client the first thing you do is you google them so if you need to google them that means you can't charge them the most already okay okay cuz you don't know them yet yeah because they're not that important right right and then you find out that actually you never heard of them but they're like they're huge huge yeah and then you're like wait a minute maybe we should charge them actually more than the others because nobody will ever hear of this right yet yeah so there's all kinds of consideration so it's very difficult to to talk numbers are you that doing the new business stuff when you talk about winning the competition did they send in the wolf are you the wolf you go in there you're like yep so we the way we operate is yes so we don't have any Account Executives we don't have any business development people we don't go off to business actually we only wait for people to come to us it's kind of nice yeah but when they get to us and I'm not taking credit for that honestly those hashtag subtle flecks okay just just a little go ahead get one your hands your hands are your weapons keep on so when you when you get an inquiry yeah I you know myself and the other principals in the office we talk about all these variables that we talked about they will determine what the number is and how did I know that I was gonna sit in this chair with Chris doe and we're gonna end up talking about money totally random oh come Frazee yeah okay so you had another you get you so you're the new business person you went in there and you're doing those conversations with potentially very powerful people running multinational multi-billion dollar corporations how did segi Aviv the 29 year old failed actor method actor ex-military guy go in there was it the military training did you go method did you go method on them tell me how you did that because that's a big step if you think about it's like if I walk in the room God rest his soul Steve Jobs and he's on the other side of the table all my like confidence and all the you know play a cool dough maybe that starts to waver a little bit take me through your mindset like how do you prepare for that what has been instrumental in you being able to do that and I want you to look right into that camera with a long lens and just to be honest yes please I am just so excited to talk about to talk to somebody new that needs a little that seriously that I just I'm looking to make this connection with them and the money is like it's in the back of my mind it's there right it's always there but it's not about that it's about like me connection sizing them up see how they feel see if they respond to us see if they have the same sensibilities enough see if they have good taste how do you how do you know that that's you know I think you can tell that with a very quick conversation because they were gonna just gonna start talking about their considerations what do you know what do you think about your current logo and they say it's gonna tell you everything okay oh yeah good question Oh which logos do you like which you know but you you get that you get that very quickly and then you know you get into a new relationship it's it's a nice thing right so the money is it's not a factor in the beginning it's just not it comes into play when you decided okay how badly do I want to get into business with this person Yeah right and that all the factors and then we kind of throw out a number it's it's never like well how many hours are we gonna have to work on it and you know we don't do that yeah we just come up with a number that we think is fair and it will cover our time and it will reflect you know how much we want this budget great you're like now I'm gonna add a little kind of descriptor to your title not only your will famous trademark designer partner I think you're like the Oprah of trademarks your next book is going to be relationship advice through the lens of a trademark really I mean it's it's really relationship based yes but we have a minimal level of engagement we'll talk about that later all right let's take a couple of questions either from YouTube or from our lovely live participants here you guys have a question for segi about how to win the the love of your life and be great and not make compromises and have great ideas be wonderful to be wonderful don't be a sucker stupid but be nice you have a question all right what's the hi how are you hi good what's the one thing that you make sure you ask about especially if it's a first meeting like the absolute no no forget about it you know so there are many things that we want to know right when we get into an engagement the first question we always ask is what's wrong with what you have now right and that's something that a surprising number of clients don't know how to answer so you need to understand you need to know that there is a need because some people just are not doing it for the right reason so we really want to know that and then we want to know about audiences who is the logo for who's gonna see it who's the most important audience and we want to know about competitors or peers and we want to know about what makes them special so all these questions come up in conversation and I think the way that the client answers these questions will help you understand how much do they think about that how much are they comfortable in that role what kind of partner you have on the other side good question great answer very good roars there's another question how's it go man you want to ask something okay hold on Helen here yeah what's up man my name's Chris Chris I heard you talked earlier too man good job yesterday thank you a question was what's your number what's the number one way you think internally you can show that creative affects the bottom line that's a great question Chris I like the way you think mm I think that's a difficult one I would say you know I was just recently in Lima Peru they have a they have a design competition there that I went to judge and they do something very unusual they when a designer wins an award they I was I was handing the awards on stage and you actually have two statues one because the designer comes up to the stage with the client and that's you know they really are trying to promote understanding of the value of design for the business so you know awarding clients for good design work it's kind of a nice touch that I've never seen before and I think the reason that people have to resort to things like this is because it is very difficult to make to make this point you know a brand like well I don't want to name brands design our own name on the logos but very big brands can exist with very bad logos and do fine right 100% so hard for designers here that you know it's difficult but you know but that goes back to what we talked about in the beginning of this conversation which is you have to care about being a good artist because otherwise it's not going to be evident so much but in putting out good work you will attract the right kind of clients the clients they will seek people that do good work the work with artistic value this is how it works and I've watched this happen with Ivan okay it's it's what you know you put out good work and you're gonna come people seeking good work this is how it's gonna work okay so let me translate that so Chris has this question about how do you communicate the value of good design as it impacts the bottom line Sagi's like it doesn't that's first you get over that but he's like if you do really good work it attracts clients that want good work and if you're really nice I'm not a sucker stupid then they will have money eventually so he's gonna take the high road he's the one percenter he's a one percenter he takes a high road I'm gonna do great work and that's how I'm gonna rest my reputation on that work and then eventually people can afford that go up there and I think it usually takes one or two of those clients and then the rest just keep coming yes and that's you know looking at the history of the company that's what Ivan and Tom did they did the Chase Bank like that was the first big one I just had talked about the other day I said so then everything just kept coming and he said oh yeah yeah and then babied mobile and Mobil Oil had this chairman or just another word about it yeah but they the chairman really cared about good design so he for 38 years at mark by the way yeah and he he basically told everybody in the company had to go through Ivan and Tom to do anything even like what plans to plant in the gas stations every Tom had to approve it Wow because he he had the taste and he cared about design and he establish that relationship now come to him and that is the car client you want yes very easy guys you want to be sucky Aviv get chase or mobile to hire you and the rest will work itself out straight from Sagi's mouth to you the Internet that's all you need to do that's just it all right new boom okay it's like my friend POW who works with high high-powered high-profile celebrities and artists he says Chris every time you want to work with somebody you want to get somebody as a guest on your show do not work from your but from the bottom up just go to the top person in that category invite them on the show and everybody else we'll come because of that that's why that's why we got sucky how beep to come on the show guys come on come on I'm here all night actually it's over half through today but yeah that's what it is you just aim for the stars so we were not gonna have any actor on our show until until we get the rock we just go for the top and then work our way down that's it yeah well you say you can say something yeah okay go ahead oh oh the rock okay I want to get personal can we get personal for a second okay we're not gonna town with money that's my that's a different show for a different time I'd like to talk to you your public speaker and admittedly it's like it's not the funnest thing for either one of us to do what compelled you to go to do public speaking what are your feelings before you get on the stage and what are kinds of things you tell yourself so that you can get through that thing Mike one of the reasons I sucked as an actor is because I have like stage fear I think the things that you're afraid of you're kind of compelled in your life like you're pushed to kind of challenge yourself with them yeah and it's then up to you whether you want to take the challenge or not yeah some people will always stay away from the things that they fear and some people will go and conquer them okay so that's the baseline now for me going up on stage is a huge fear but I realized that you know first of all for the business doesn't need you know to go represent the business and we feel that the things that we do and the stories that you know maybe we have to tell should be told and it's nice thing to do but the first time I went on stage I was so scared that I grabbed some white wine and I put it in a bottle of Snapple and I was like just gonna sip right before you know I opened that conference and they had some lighting issues so there was delayed and delayed and what happens I was confused what am I doing with just my slider who are you guys why are we here I'm trying to forget it no let's go back in history this will be like three years of therapy you got i but i do want to do and i make a point here please is that what rescues you actually from that stage fright it's not whine it's not obviously it's not taking organics because you go out on stage it's that when you actually talk about something and it goes back to the beginning of our conversation when you talk about something that you're truly passionate about you get lost in it and everything goes away you are talking about something that's really important to you that you want to tell the audience about that you think the audience will be able to engage with that it will help them that they will get it and then you're sharing like a treasure and you're sharing something that you're excited about then all this it all goes away nice did you ever try any other techniques go back into your acting days and pull out a method did you do the mouth exercises the vocal warm-ups did you do the power posing could I can I imagine you like backstage like power posing like Wonder Woman I mean Dee do you any of that no I didn't know new Wonder Woman but I I I try to breathe no I'll tell you if you build your talk and this is the thing you know I was just I was just back there at the speaker's lounge and I saw people working on their talk yeah yeah yeah and I I mean I get respect if if you can do that that's great but I cannot do that I work for weeks yeah oh my talk my entire team yeah my office works on my talk and then because why because then when you get on stage you know that again it goes back to doing the best that you can putting the best product out there it's stellar it's the story the best way you can tell it it's engaging it's it's funny it looks good and then you know that you brought the best offering go up there on the stage you deserve to stand there and if you deserve to stand there you can't be afraid okay you are like Matthew and Ben they prepare they rehearsed their right to edit they do all that stuff I'm like the guys backstage like three minutes before okay okay let me finish okay now I'm ready to go and then some of that anxiety really brings the adrenaline out of me and then when I'm on stage it can go one of two ways it'll be an explosion sometimes it's a good explosion sometimes it's the wine explosion okay so you're saying if you do the preparation if you put in the work and that'll get you like probably 80 90 percent of the way there and then if you just talk about the things that you love that you're passionate about that you care deeply within your soul I like the word did you use its power or power in the words it's a treasure you're sharing that's pretty awesome yes and you know I've been asked to talk about things that are not within my wheelhouse or things that are not that I'm I really care about other things that I really feel like I'm good at and I wouldn't do it can you give us an example what do people ask you to speak about that you're like no like talk about how much you charge for project see what else method acting method acting anything else yeah I can talk about method I can I can tell you how great it is it's actually really good yeah it's just not for everybody okay what can we end it on this can we talk can can you do a little method acting for us no I cannot because I'm not good at it but I can tell you that when you go to Lee Strasberg school they put you in front of a television screen and Lee Strasberg in black and white for 45 minutes talks to you about the method and after that you cannot think of any other you know approach to acting because what he says to you is that it's all about being real it's all about and you know the exercises that you do there you know our sense memory exercises so basically every day you come in as all these chairs that are facing front nobody's looking at you you sit down in the chair the first day it's the exercise if your morning drink so what are you doing coffee in the morning usually just warm water tea okay yeah so you imagine that you're holding your glass you know galti and you're feeling the warmth and you're you're you're closing your eyes and you try to recreate the sense of smell a smell of the tea and then you take a sip now you're not miming it's not like this they are not mining your for yourself nobody's looking at you you're trying to recreate this and if somebody's mining suddenly the teachers start screaming are you acting yeah so basically it's for you to exercise recreating a sense and sensual and essential experience okay of an experience of the senses okay and then the next week and you do that all week long and then they're next there's a long couple oh yeah Wow and then and it feels a little okay you know and then the next one is sharp taste so half a lemon record over lemon in your mouth there's no lemon just imagine right and you start just feeling the sense of the taste of it okay and then after that it's like a weather condition so you imagine that you're sitting there and it's raining on you and you just sit there and you feel it you feel it and it's unbelievable how this exercise makes you good at it and you can just recreate this weather condition where there is anything it is nothing and then it's like sharp pain and then after a few weeks you do a personal object so you pick a personal object from your life that means a lot to you and you imagine that it's in your hand and you just you just recreate that sense of that object and suddenly people sitting there and they're like sobbing and you don't you don't even know why if they're not holding anything right and and this is how that works because they try to train you to be open to feeling things that are not actually there that was good Luka Joanie's ought to stop right now look at him he's taken to this wow that's good I suggest we all try to do that not right now but at some point just sit in silence and imagine one sense can you sit in silence I can i seated silence all the time except for when the cameras are rolling yeah I would love to challenge you I'd love to challenge you here's a challenge time no I want you to go full method the next talk that you give I would love for you to channel something and then walk onstage and unbeknownst to the audience and just start sobbing or or just laughing uncontrollably for like five minutes so that it goes through the arc there's an experiment that they do on this you know do you know about this I heard this on Radio lab I think you know radio lab the podcast my favorite podcast no okay radio lab there are two comedians they go on and they repeat a lyric like almost like a nursery rhyme like two lines over and over and over again so first everybody's like huh that's pretty funny and it's like oh my god once it's gonna stop and you could feel that energy change in the room and they keep doing it so much and I keep clapping is to keep saying it over and over and over again and then they start laughing again and it goes down it goes up and down so I was at dinner the other night with the guys from monotype grammy dinner and he said there's a very simple structure you can actually repeat this so two whales walk into a bar one whale says the other well you just keep doing that over and over again and the audience will go what it's not even funny anymore this terrible night it's funny again and they said the key is to stop when it goes the back for the second heart before it goes back down again it's performance art it's an exit and you have to stay in it you cannot exit you have like you can't laugh you can't break you have to stay in it and the way that you finish the joke is in the other whale says what and that's it and you're off the stage I would love for you to do that it's not gonna happen you gotta go out any comfort zone come on what you do I'll try we do something I mean that's one of your strengths I'd love to see that I think it was the four things that I was gonna convince you it's okay guys I appreciate you guys thank you very much for hanging in there with us I know this was a total roller coaster ride we went we're segi aviv is obviously the local master he's the one percenter he's at the top of the hill quickly summarize here don't be a sucker stupid be very nice do great work don't compromise know who you are following your strains what else don't compromise be wonderful and work for mobile or chase and your whole life will be just fantastic that's it for us sticky heavy thank you very much those are real project thank you [Applause]

Channel: The Futur

Views: 87,841

Keywords: sagi haviv, adobe max, logo designer, 3 things, success, successful, designer, creative, advice, how to, become, essential, important, skills, be nice, graphic design, the futur, interview, start with an idea, fight for what you believe, know who you are, 2019, role model, method acting

Id: fncfREB7vhY

Length: 53min 10sec (3190 seconds)

Published: Wed Nov 06 2019