Hey, it’s Marie Forleo and you are watching
MarieTV, the place to be to create a business and life you love. And today you are in for such a treat because
my guest is one of the most insightful and honest and prolific teachers of our time. Seth Godin is an entrepreneur, author of 18
books that have been bestsellers around the world, and a maker of ruckuses. He’s been on the internet since 1976, invented
permission based email, founded two significant net companies, and defines his working life
by the many projects he’s launched, the failures he has learned from, and the people
he’s taught. His latest is the altMBA, an intense workshop
that helps people level up in a way that truly lasts. Find out more about the course at altMBA.com. You can learn more about Seth and his blog
by typing Seth into Google. Seth, thank you so much for taking the time
to be here today. I want to say before we get into the interview,
thank you for your body of work over the years. You have made such a tremendous impact on
me personally, on my team, on so many people that I know, and I think you and I both share
a tremendous love of books and I want you to know that any time I ever find myself feeling
like a little stuck or in self doubt or just any stage of going, like, “Ugh.” I reach into my bookshelf and undoubtedly
yours is one of the books that comes out to get me back on track. That’s so nice of you to say. It’s the truth. And I want you to… Thank you. That means the world to me. I want you to hear it. Now, you said something in your most recent
book that I thought was brilliant. In Your Turn, you think that we’re wasting
the chance of a lifetime. So what do you mean by that and what can we
do to stop? To not do it? There’s the external thing and the internal
thing. The external thing is this is our revolution. We live in this moment of time when anyone
with a hundred bucks can connect to a billion and a half people around the world any time
they want to. We live in this place where we each have more
leverage and a bigger platform than any human on earth ever had before us. And internally, if not this moment, when? Right? That if we’re not gonna speak up now are
things gonna be easier or better a year from now? We wait for things to calm down, we wait for
it to be the right moment, but this is the right moment. That we… we look back a year in our life, 5 years ago,
and we rarely say I’m disappointed that I spoke up. I’m disappointed that I did my art. I’m disappointed that I connected to somebody. We don't. What we regret is not doing that. So here we are in this moment of high leverage
and all we can do is watch cat videos and whine about our boss and I just… I think we can do better than that. I agree. And one thing that I appreciate about you,
you know, we got to spend some time together on Necker Island and I also wanted to say
this. You know, having admired your work for so
long and who you are, you’re one of those people who’s like a hundred times better
in real life than you are even in your work, and your work is freaking extraordinary. And one of the things that I remember most
about spending time with you there was how challenging you were in the best sense of
that word. Like, “Marie, you should sit at the front
of the table. Marie, you should do that.” And I was like, “What’s…? Oh my God, Seth Godin is telling me what to
do,” and I loved every second of it because it was done in such a spirit of, “Hey, it’s
your turn. Go ahead. Go do it, girl.” And I love that. And that’s why I love that book Your Turn. Well, one thing I want to just insert as an
aside because I’m told 5 or 10 of your fans will be watching this? Is in real life, you’re exactly as you appear
on TV. Like, it’s not an act that this generous,
connected person is actually a generous, connected person. Thank you. So I thought people might want to know that
because they didn't get the chance to meet you the way I did. Thank you. So a question that we get often here is from
people who are struggling to figure out what should I do with my life? How do I find my passion or my purpose or
my calling? And you’ve said I’m not sure that anyone
has a calling. Can you speak to that? Thank you for teeing this up. This whole calling, passion thing is complete
nonsense. It’s… as Steven Pressfield would call
it, the resistance. Yes. That van Gogh, if he had been born 20 years
later or 20 years earlier, he wouldn’t have done what he did. It’s not like he... some angel came down when he was born and
said, “You’re going to become an impressionistic painter.” He wanted to do a thing but he didn't know
what the thing was. And if Steve Jobs had been born 20 years earlier,
he would have done a different thing. This isn’t about waiting for the right answer. Because there is no right answer. What there are are challenges we can sign
up for and emotions we can experience. There are kinds of engagements we can seek
out and ones that we don't want to. If you're the kind of person that only feels
good when all the chips are in red 86, well then you need to go find that kind of activity. If you're the kind of person that would rather
have a small circle of people who are committed to you for a long time, find any variation
of those activities. But if you’re waiting for the perfect horse
on that carousel to come around, you’ve missed 3, 4, 5, 7 cycles while you’re waiting. All the horses are just as good. It’s the same carousel. Just get on the damn horse. I love that. I… when I first started my career and I
was starting to do life coaching and I was starting to get into dance and fitness, I
remember feeling when I was in front of a fitness classroom and teaching, you know,
people doing bicep curls or we were doing hip-hop dance. There’s a lot of that same feeling that
I get even doing what I do now. Like, connecting with people. Even, honestly, bartending and making people
drinks and talking to them about their meals and, like, asking them who they are and getting
to know them and their dreams. There was so many threads that I have… now
can see in hindsight where it was me being me. And who knows what’s gonna happen in another
20 or 30 years or… And this is where the grass is greener thing
gets us into so much trouble. Because, you know, you have a sensational
life, but so do some fitness instructors and so do some bartenders. Yes. Your life doesn't get more sensational when
you have more followers on Twitter. That’s not what you ought to be keeping
score of. It’s does this interaction leave behind
a trail that I’m proud of? And does having the interaction make me glad
that I did it and want to do it again? And, you know, so I know people who run nonprofits
and some of them are big and some of them are small and they’re getting equal amounts
of satisfaction because bigger isn’t the point. More isn’t the point. Yes. And when we, you know, are there bad ideas? There are tons of bad ideas. I’m not saying all ideas are equally good. What I’m saying is finding a thing that
works is sufficient and that’s the challenge. So entrepreneurs, for example. Too many entrepreneurs think that there’s
a prize for originality. There’s no prize for originality at all. You should steal a different person’s idea. You should bring something that worked in
Detroit to Cleveland because you don't have to worry about apologizing and saying, “Well,
yeah, I went to a muffin store in Detroit that works so I brought it to Cleveland.” So what? What matters is now there’s someone in Cleveland
who’s engaging with you, buying something from you that gives both of you pleasure. And there are so many places where we need
more of something. No one’s asking you to be that person who
invents something that never existed before. What we’re asking you to do is choose to
matter in a way that aligns with who you want to be. Yeah. And I think it’s also important to talk
about this idea how you do things matters. You know, thinking about the bartending days. We were having lunch before, all the people
on the crew, we’re just recalling folks, like there was a valet person who I met in
Venice in California. This guy was amazing and he brought such light
to what he did and lit up… and I’m still talking about him and this is years later. But the level of excellence and joy. And someone else was talking about these two
pizza guys, like the banter they would do makes you want to go into the pizza store
again and again. It wasn’t even the best pizza, but you just
had this quality of interaction and I think so many people miss that looking for the holy
grail of a perfect purpose. Right. And what they’re actually looking for is
a way to hide by saying I’m looking for the perfect purpose. I went to business school with a guy who said
he was waiting for the right moment to start his entrepreneurial venture. That was 27 years ago. Wow. Right? That I started so many bad ones along the
way, but sooner or later you’re going to stumble into one that you're glad you did. Yeah. So you run one of the most popular blogs in
the world. We all love it. You publish every day and you’ve said it’s
one of the top 5 career decisions you’ve ever made. Why? Even if no one read it, I would blog every
day. I think everyone should do so. And here’s the reason. If you know that tomorrow you have to say
something about something you noticed, about something that might help someone else, about
an opinion you have that might stand the test of time, you will form those opinions, you
will notice those things, you will invent that idea. And if day after day week after week you leave
this trail behind of thoughtful examination of your world, you can’t help but get better
at whatever it is you seek to do. And if as a byproduct other people read it
and trust you more, that’s a jackpot. Right? My goal is not to have more readers. My goal is not to sell more books. My goal is to be trusted in a way that I can
make the change that I seek to have happen in the world. Return on trust. How do you gain permission to talk to people
in a way that they want to be talked to? You don't do that with SEO and with gaming
social media strategies. You do that by showing up in a way that you’d
want someone to show up for you. And I still don't understand why people don't
do this. I think… not that I’ll get the answer right, but
I wanted to ask this on behalf of I know so many people who will be like, “Marie, please
ask him this.” What I know from my interaction with our audience
is sometimes people feel so afraid of being judged or they’re going to run out of ideas. Yeah, they should. Yeah. Those are all the things. Being judged sucks. Right? So write it under somebody else’s name. Right? That… call yourself anything you want. Talan Stone writing this blog. No one knows on the internet if you’re a
dog. You just post every day and you can’t possibly
get in trouble because it’s not you. And after you’ve done it for 6 weeks, you
know what you’re gonna do? You’re gonna put your name on it because
you’re so proud of what you’re creating. Are you gonna run out of ideas? Well, here’s my thought on this. I write like I talk. And nobody I know gets talkers block. Nobody. No one wakes up and goes… unable to speak. So if you write like you talk, don't worry. Because you haven’t run out of things to
say yet, so you won't run out of things to blog. Do you ever in your own mind, because you’ve
been doing this how many years now have you been blogging, roughly? Well, before it was called a blog I would
say the first email newsletter went out in 1990. I love that. So 26 years or so. That is so awesome. I remember when I first started doing email
marketing it was like 1999, 2000 and it was woah and, like, PDFs, ebooks, that was like
mind blowing. It was so cool. Isn’t that great? So few people saw what you saw. That, you know, they went ahead and they bought
stock in bookstores and they went ahead and thought, “This just has to keep going in
the direction it’s going.” In hindsight, once you put words and then
video onto the internet, it has to change everything. Our culture was based on scarce TV channels,
scarce spectrum, scarce bookshelf space, and we blew up all 3 of those. And of course it’s changing. Right? All the way up to presidential politics. It changes everything when you take the scarcity
away. And the amazing thing is it’s happening
in all of our lifetimes. Usually a change like this, Gutenberg comes
out with this thing, Gutenberg’s thing didn't change most of the world for decades. Right? It enabled Martin Luther and ba, ba, ba, ba,
ba. But it takes a long time. This happens like that. Yeah. I’m always thinking in my mind, like what
is 2030 or 2035 gonna look like? I get fascinated with, like, the Ray Kurzweil
and all that stuff and I can go deep down that rabbit hole. But it is, it’s a really exciting time. So curious, if that was one of the top 5 career
decisions, is there any others? Well, I think that I adopted a practice of
intentionally seeking out things I was wrong about. And I learned this the hard way, it cost me
over a hundred billion dollars, which is a lot of money. That’s a lot of money. So I was on the internet before there was
a world wide web and when the web came along I said this is stupid. It’s just like Prodigy, which most people
here don't even know what that was. That was before AOL, it was an online service. Just like Prodigy except it’s slower and
there’s no business model. It’ll never work. And so for months my internet company didn't
have a website, didn't buy up all the cool domains. Business.com went for 7 million dollars, we
could have bought it for 10… 10 dollars. And we didn't do any of the things that would’ve
helped us a lot because I believed it didn't make sense. So I have adopted this practice of on a regular
basis finding a topic that I’m sure about and describing out loud to a trusted person
why I’m wrong. Taking the other side. Arguing in detail what could happen that would
make me wrong. And what it is helping me with is not becoming
wishy washy and never making a decision, but every once in a while feeling that feeling,
and it almost makes a noise when you do it of the brain flipping to a different way of
looking at the world. And that flipping is essential if we live
in revolutionary times, and I think we do now. So an example, I have spent time with people
in the record business. And when you talk to someone 10 or 15 years
ago in the record business about how it was all gonna end and it did end, like 2 years
ago. They would just yell at you and argue with
you and throw you out of the office. I’d been thrown out of some great offices. But every once in awhile you’ll see someone
say back to you your words as if they believe them. And every once in awhile they’ll go, “Yeah,”
and then you can just hear the noise. And that person now can just clear the table
because all their competitors don't believe it and they do and that is a really useful
practice in small and in the big. So do you find yourself doing that regularly
when you’re considering taking on a project or looking at what you want to do next? You know, I am not a good role model for how
to take on the next project. I spend way too much time in the pre-committal
stage. What do you mean? Well, so I wrote a book called The Dip, which
is all about why quitting is a useful tactic, but that you should never quit when it gets
hard. Don't quit your gym in February if you joined
in January. If you’re gonna do that, don't even join. Right? But quit before you start or quit once you’ve
realized it’s a dead end. But quitting in the key moment is the wrong
idea. Well, quitting before you start means outline
the plan, act as if, describe what could happen, and then you’re either in, in which case
you’re in to the end, or you’re not. And in that moment, it’s really easy to
just let it sit. And sometimes I let it sit too long because
I’m afraid because I don't want to commit 3, 5, 7 years of my life to building a thing. Right? And sometimes I lit it sit because I don't
see it clearly enough. And sometimes I let it sit because, in fact,
it was a bad idea. Right? And other people are better at pulling the
trigger and saying go. I used to be better at it, but as the stakes
have risen and as the amount of time I have to spend a decade on a project goes down,
I’m more hesitant to commit, and that’s not necessarily a good practice. I need to get back into that spirit of how
do I pick among three and really commit? And go for it. Let’s talk productivity, since we’re kind
of going right around there, and your ability to devote time to things that matter. So there are times for me, like, for example,
we were talking off camera before we sat on set about how, like, earlier this particular
year for me was crushing. Like, there… I just got buried. There was B-School, we launched a new website,
I was doing this Oprah talk, and I remember… I heard the Oprah talk was great. Thank you. I’ll send you a link. But my email was out of… I felt horrible because I care about people
and it was just like this long, you know, I’m like, “Oh, God, somebody help me.” And I’m curious to hear from you over the
years, even if it’s current or before, how you manage? Because you’re such a thoughtful person,
you create so much, and as our world continues to get more connected and there’s more kind
of avenues in. I know you’re not on Twitter and you keep
comments off, so that’s one thing. But even email, how do you manage to not get
buried by it? And even broader in all your projects, you
know, making sure that you have the time for your creative thinking but also for Helene
and for the kids. Alright, so there’s boxes within boxes within
boxes, so let me try to decode it a little bit. The first thing I’ll say is that productivity
is an economic measure of how much you output for the amount of time and resources you put
in. Some people have figured out how to be naturally
more productive than others per minute, and the way you do that is by having an instinct
to ship, not an instinct to polish, to be perfect, to justify you’re not shipping. That most people hesitate to ship not because
it’s not ready but because they’re afraid. So I did a poster about a year ago called
buzzer management. We’ll put a link to it below. That’s how you win at Jeopardy. The people who win at Jeopardy aren’t better
than the people who lose at Jeopardy except in one thing, they press the buzzer before
anybody else. And the only way to press the buzzer before
everyone else is to press the buzzer before you’re sure you know the answer. So as your brain is thinking maybe I can get
it… now you press the buzzer. And in that last moment you’re going to
come up with something. Right? So you agreed to do your Oprah talk. Was it done the day you agreed to do it? Oh, hell no. But you pressed the buzzer. I did. Right? You pressed the buzzer, which is going to
require… so do I have a blog post coming out tomorrow? I do. I actually pressed the buzzer 10 years ago. So I know that’s gonna happen. So I’m apparently super productive because
I’m good at buzzer management. I’m good at saying I have this much time
and there will be a thing when I’m done. Most people hesitate to do that because they’re
afraid. So that’s the first thing I’ll say. Secondly is once you’ve been busy pressing
the buzzer, now you have to say to yourself, “What am I not going to do in order to be
able to do that?” So this is about making promises and keeping
them. So I’m not going to say to somebody please
go ahead, engage with me in this level and I will get back to you, because maybe I can’t. I don't go to meetings. I don't watch television. So right there I save 7 hours that most people
waste every single day. That 7 hours gives me a lot of space to do
things that make me seem insanely productive. Right? Because I’m not doing these other things. Other people really should go to meetings. Other people really should watch TV. That will make them productive in the way
they seek to be productive. I'm just saying you pick. So Twitter was easy for me because I said
to myself, if I’m going to do Twitter I should commit to it. There’s a dip. And if I commit I should figure out how to
be really good at it. If I’m gonna be really good at it, I’m
going to have to give up something else. So what do I want to be less good at that
I’m good at now so I could be good at Twitter? And I looked at what I thought would be the
upsides of that and I said, “I don't wanna give up anything I’m good at to be good
at Twitter.” Done. And I never have reconsidered it since because
I don't need to. And there are other areas where I have said,
you know what? I’m going to give up this part of my thing
to do that thing instead. But we have to acknowledge we have finite
resources, finite time, finite connection. How will we use them to produce outcomes that
we’re proud of? And the worst thing to do, in the words of
Zig Ziglar, are to be a wandering generality. What you need to be is a meaningful specific. That means you have to claim it, you have
to put yourself on the spot, you have to make a promise and say I do this. You can count on me. That’s what you’re gonna get from me. I love it. Ok, any email tips from you? Because that… The most important email tip. Tell me. Do not send Seth Godin email. Yeah. I mean, you know that… Just don't send me email. Don’t. That’s the most important tip. I love it. Like, let’s just leave it right there. That’s perfect. There you go. Disappointments and setbacks. So they come up with work, they come up with
business, they come up with our life. And I feel like one of the themes that I’ve
seen throughout your work over the years is having people be really comfortable with failures
and setbacks and all the twists and turns. Can you talk a little bit about that journey? We have a lot of people in our audience who
are just starting out. I feel like there’s so much fear about if
they fail or if things are going to flop and you always have such a great point of view
on it. I used to think that Monopoly was a good board
game and I, in fact, invented Godin Monopoly, which you can find the rules for online. But I thought it was good. At one point, my kids and I were so good at
it we could play it in the car without the board. We just knew where all the properties were
and we would roll the dice in our head and do the whole thing. Wow. Monopoly is not a good board game. I’ve come to that conclusion. But there’s a good lesson here and the lesson
is this: unless you’re 4 years old if you lose at Monopoly I think you realize it’s
not personal. Right? It was a game. You didn't get the rolls you needed, maybe
you made a couple of strategy mistakes, but you can play again tomorrow. It's not about you. Don't have a tantrum. Don't turn the board over and don't beat yourself
up. It’s just a game. So what if we take that mindset, which is
very adult and very mature and works for us, and apply it to what happens if your book
proposal doesn't get sold or apply it to what happens if no one responds to the comment
you posted under this thing. In all of these things. You didn't get a promotion. Well, that’s a little bit like landing on
Park Place when someone else has an apartment there. Sorry, but it’s not necessarily about you. We are playing this game with 1.5234 billion
other people, moving pieces around, contributing, investing, sometimes landing on other properties,
figuring out what to roll next. Right? If you can look at it that way, the question
is will you be better at the game or will you be worse at the game? And what we know is, you will be better at
the game. You will be better at the game because you
can approach it with joy and you can approach it without being locked up in intense fear. Right? And so isn’t that the goal, to be better
at the game? Yes. So we can be mindful, we can be present, we
can breathe and say, “Oh, that’s interesting.” And that answer, that’s interesting, is
so much better than, “Oh my God, I’m never getting it and then that’s gonna happen
and that’s gonna happen and that’s gonna happen and then I’m gonna be dead.” Because we all fear being dead, but we don't
have to fear being dead every time the phone rings. Every time we get the little tweet sound,
it actually isn’t fatal. So don't act like it’s fatal. I love it. You have a recent post called The Momentum
Myth and so I want to talk books and launches and consistency for a moment. I loved the graphic, we’ll put it up here,
the cumulative sales from your recent book It’s Your Turn. And you wrote, “Fast starts are never as
important as a cultural hook, consistently showing up, and committing to a process.” So many folks that I get a chance to interact
with, I feel like they’re like I want it now and I’m like you have no idea how long
it takes. So I was wondering if you could speak to… So let’s talk about the worst name ever
for an internet company: Kickstarter. It should be called KickFinisher. Because people, like, come up with some cool
idea, they put it on Kickstarter, and they hassle every single person they know to get
whatever promo they can. It’s urgent, it’s urgent, it’s urgent. That’s not how it works. You actually start 4 years, 6 years beforehand. You build a network. You pay it forward into the community. You are trusted, you are liked. And then the Kickstarter is easy because you
just whisper to people, “Oh, yeah. You know me and the thing I do? It’s ready.” That’s the end. It wasn’t the big launch, it’s the big
finish because it’s the end. So the Kickstarter I did for Icarus and the
others, we hit our goal in 180 minutes because I took 10 years actually before I pressed
the button, not 10 minutes. Right? Yes. And so this approach that we have in social
media of, and we learned it from NPR. Right? So NPR, we’re listening on drivetime and
they come out and basically they say if you don't pull over and send us 50 dollars now
we’re going off the air in 7 minutes. Like it’s an emergency. That’s the only way they know how to raise
money from us on the air. So we think that’s what we have to do with
when we launch anything. When we have a new tweet or when we write
a new book. Emergency! Emergency! Everyone go get it right now. But when we look at the people we admire,
the Brene Browns and the Gretchen Rubins and people like you, that’s not how they did
it. None of them. None of them did it this way. So it turns out the long way is the shortcut. Seth, you have such a fantastic phrase around
raising kids called raising free-range kids. Can you tell us about what that means? So I did a free ebook that turned into a TED
talk, TEDX talk, called Stop Stealing Dreams. And the idea is we fail to ask a key question
as taxpayers, as parents, as educators, and the question is what is school for? We keep running this multibillion dollar operation,
trillion dollar operation, but we don't ask what it’s for. I know what it used to be for. What it used to be for was to train obedient
factory workers. We didn't have enough, so we built this system
on purpose to train kids to sit for 9 hours, to do what they were told, to learn how to
use a number 2 pencil, and on and on and on. And it worked. We got plenty of factory workers who were
compliant, who would put up with all sorts of nonsense in a dark room for 8 hours for
a paycheck once a week. We also taught people how to consume, because
that was the other big problem. In 1920 the average kid owned 2 pairs of pants
and one pair of shoes. Right? You don't know a human being who owns 2 pairs
of pants and one pair of shoes anymore because we needed to train people to fill their closets
with stuff, and we did that at school. So what is school for now, right? Is school to cocoon our kids and to keep them
ultra safe and to make sure nothing bad ever happens to them and to train them to go to
the placement office when it’s time to look for a job and to go to a famous college and
go a quarter of a million dollars in debt? And blah blah blah. I’m ranting. Well, I think we agree it’s not for that. Right. So what is it for? I think it’s for two things: teach people
to lead and teach them to solve interesting problems. And the way you do that is by teaching kids
to fail at solving interesting problems because that’s the only way you ever get good at
solving interesting problems. That this idea of failing. Failing and getting lost on the subway and
finding your way home, failing when you put up a blog post. And if you’re 12 I hope it’s under another
name, but putting it up there and no one likes it. Failing to get your Wikipedia edits approved. Once we get into this habit of realizing it’s
not fatal, then we get back to that whole Monopoly with, like, we are adults trying
to undo the damage that all that well meaning training did. Well, let’s change the well meaning training,
shall we? And instead say what it means to be a free-range
kid is coming home with straight A’s is fine, I’ll accept that, but what I’d rather
have you do is come home and tell me something amazing that you learned in the spirit of
doing something good for someone else. Come home and tell me some really dramatic
failure that occurred as you are trying to solve an interesting problem. Don't come home and say I did the chemistry
lab and it came out perfect. Come home and say I did the chemistry lab
and something exploded. Because now you’ve learned something that
doesn't work and realized that that exploration pays off over and over and over. Love it. One other thing you said before we wrap up
is one of the only metrics you care about when you're considering work you’re doing
is will people miss you if you’re gone. Can you talk about how we can use this metric
or perhaps other questions like that as we continue to grow into our careers and into
our bodies of work to help us keep on track with doing work that matters? Well, so let’s start with email and work
our way into the more serious stuff. What’s definition of permission marketing? The definition of permission marketing is
if you didn't send that email tomorrow, that blast, I hate that word… Me too. ...would people call and complain? Where is it? They would if you didn't send it. The would if I didn't send it. What would happen if Banana Republic didn't
send it? No one would call. No one would say, “Wait a minute. Where’s my 8th savings coupon of the week?” So that’s not permission. Permission is the privilege of being looked
forward to and being missed if you were gone. And we can work all our way up there in terms
of are we showing up with the generosity and the presence that people begin to count on
us, that they look forward to us being there? So the studio is right upstairs from the City
Bakery, which has been there for 25 years. If Mari stopped having the salad bar tomorrow,
there’d be an outcry. Right? There’s 18 places within 3 blocks of here
to get a salad. Those places could get rid of the salad bar,
no one would mind. But his place, it matters to some people. And the key part of the equation is not just
matters, but some people. None of us will ever matter to everyone. Fascinating, I was in a health food store
last night and there was a song from Wings on the radio. And I said to the 28 year old cash register
clerk, I said, “You know who’s singing?” She said no, but I’ve heard the song a thousand
times. I said, “I’ll give you a hint, it was
one of the Beatles.” And she… and I said, “You know who the
Beatles are, right?” And she said, yes. I said, “Can you name them?” And she couldn’t. And, in fact, most people who are 28 can’t
say John, Paul, George, and Ringo. That… the most famous musical group of all
time doesn't last forever with everyone. Our goal isn’t to touch everyone, our goal
is to touch someone, to change someone. Just one person. If you get good at that, then do 5, then do
100. But stop worrying about everyone. Everyone doesn't matter. Seth Godin, you are amazing. Thank you so much for taking the time to be
with us today. It was wonderful. Thanks. Now Seth and I would love to hear from you. What’s the biggest insight that you’re
taking away from this episode? Now, as always, insight without action is
worthless. So also tell us what’s the single most important
action you can take from that insight to put it into practice in your business. Now, as always, the best conversations happen
after the episode over at MarieForleo.com, so go there and leave a comment now. Once you’re there, be sure to subscribe
and become an MF Insider. You’ll get instant access to a powerful
training I created called How to Get Anything You Want, and you’ll also get exclusive
content and special giveaways and insider updates that I don't share anywhere else. Stay on your game and keep going for your
dreams because the world needs that special gift that only you have. Thank you so much for watching and I’ll
catch you next time on MarieTV. Ready to find your voice and sell with heart? We’ll show you how. Get started now with our free writing class
at TheCopyCure.com. Side effects include enlarged profits. I write like I talk. And nobody I know gets talkers block. Nobody. No one wakes up and goes… unable to speak. So if you write like you talk, don't worry. Because you haven’t run out of things to
say yet, so you won’t run out of things to blog.
