How to Become a Fashion Designer with Alexa Chung | S1, E2 | Future of Fashion | British Vogue

this series is a mission to uncover the true depth of the fashion industry than the huge variety of roles that go towards sending clothes down the catwalk season after season with your guidance are we talking to people from all disciplines and levels of the industry to find out what's in store for fashions future okay so we spoke to Google and asked them to give us a compendium of information on what people are most inquisitive about in fashion the most googled career questions it's how do you become a fashion designer how fashion vloggers make money how do fashion blogs make money our fashion designers artists our fashion designers rich no how do you become a buyer how do you get a career in fashion journalism how to get a job at Vogue hey it's not that random it's quite specific so maybe everyone that likes fashion is very serious and pragmatic like me when I was at school I wanted to be a fashion journalist and in Hampshire I went to the careers advisor and when I was like 14 or however old you have to be and I said I'd like to be this piece and they were like oh we don't know it's interesting to discover that it hasn't changed much since I was floundering as a teenager wanting to know how I could become a fashion journalist that that still hasn't been answered even though there's a huge database on the internet now that you thought you could harness but really it still remained this elusive you know thing has perceived as haughty and untouchable I'm surprised that that's still the case [Music] these types of questions are probably most pertinent the thousands of students graduating in fashion and textiles every year in the UK Central Saint Martins Boulevard is home to one of the most prestigious fashion courses in the world famous for nurturing extraordinary creative talent alumni include Stella McCartney John Galliano and Alexander McQueen you know a couple of people each year around 100 students graduate from their ba and ma courses heading out into the big bad world to make their mark on the fashion industry of the future Willie Walters is the fashion program director I said how long has it been that you could actually study fashion like do you know when that emerged as something that you could actually well that's really interesting because I know Sint Maartens fashion started in 1939 with a woman called Muriel Pemberton she saw a need for young people to sketch fashion to go to the Paris shows to disseminate fashion and then to start creating and designing the LCCC wouldn't allow them to do that at first so they're to hide their machines under the table so I just came around and gradually they started constructing garments did you study here I did yes and that's exactly my path when Isis was studying fashion nobody really thought about what you would do afterwards right it was much more limited certainly during the 70's and the eighties being perceived as a designer was not considered very serious but I think things changed a lot in the 90s but I can remember applying for a driving insurance and calling up a company and they said well what's your what's your occupation I went oh I'm a fashion designer we don't teach your fashion designers Oh No what well obviously we were not sober citizens I think they thought we would be driving along with one hand with the bottle of champagne the conception was despite the course having more of a fine art approach the students are under increasing pressure to leave the college with the skills demanded by the contemporary fashion industry having just got their results one week earlier Willy's ma students are preparing to fly the nest so if you've just graduated we are graduating get to where the weed huh yeah we're not way underneath though what about silver unit Chris studies fashion communication Evan women's wear and Elinor designer marketing what was your perception of the fashion industry before you ensconced in this world I completely didn't understand how many jobs there are in the things that you don't see which is actually most of the fashion industry okay I like realize that a lot of my placement year like how many people work in production how many people work and their job is to make sure that like the buttons get flown from Italy for the right day but no one ever really mentioned that side of things people say everyone's gonna be really mean but actually I don't think that's true when I was 18 I read Devil Wears Prada just before the film came here and then I actually read it having worked in magazines for like four years I couldn't finish it reading it because I was like my god why is she complaining so much I what was wrong with her I've had to do all of that kind of stuff and I just got on with it and it's not complained about it and I have to say that film or I do kind of love it cuz it's cold but that has a kind of a bit of a lot to answer for I think how do you feel about the government's of removing funding from helping people do this type of course I mean it's not impossible but it does make it so difficult yes especially when you come from like a background where you know you don't necessarily have money behind you it does make it very difficult you have to buy everything yeah yes sir how much does a collection cost to produce at the end of them yeah I don't even want to work out what am i god I think one of my friends and she doesn't it where and it was somewhere between a four four and a thousand pounds you reckon are you nervous at all about life after this I mean it's really hard I think the best way to work is going into 1e2 collectives where there's different people who were who actually are sort of specialized in certain areas so you'll have someone who is amazing at knitwear he's a really really good pattern cutter yeah she's really and then somebody who's maybe a bit more into the business of like the communication side of stuff I mean most labels have you know someone who's the face of it they are and then there's this or the right-hand man or woman yes like Christopher Kane and his sister yeah she does all of his kind of branding and I think that the importance of having a team around you and having a smoke like having a collective team means there's more people to bounce our ideas around yeah there's also more people to be able to put money into it together because you have autumn winter spring summer collection you also have Resort and pre-fall and that means that you the smaller labels you don't have enough money to put presentations and shows together have to produce four labels every single year and there's a kind of a move towards doing presentations Molly Goddard yeah presentations and being more interesting with your presentation because there's a lot less pressure you don't have to have a lot more people involved in that respect and so there's less money involved and it can kind of have people come and go so so why do they even bother having catalogs I mean that's the question how important nowadays our catwalk shows because it's really important to the ego okay yeah well that's the thing though is the elitist I think a recent student of CSM Molly Goddard is a new den designer who is one of the most notable proponents of the new approach to presentation a tactic that just won her a coveted installation at London's Dover Street Market a place I've recently banned myself from [Music] that's great good to see you this is very nice it's a bit of a mess [Music] so this is your autumn winter yes Dean presentation at Somerset House okay and it was in the most perfect space because it was really kind of grand but dilapidated my mum Sarah as did all the set design so we just filled the walls of drawings and have easels would be borrowed from the RA I think and paints everywhere and and then George turned up and took off his robe and sat in the middle and all the girls drew and then we had another room off to the side where as a still-life and all the girls two drawings and they just switched around and drew for two hours and everyone watched Molly's first show was even more off-the-cuff she simply threw a party in her town hall and got all her friends to wear the dresses but the uniqueness of the display was enough to catch the attention of the fashion press it was fun cuz there was no pressure I didn't know that anyone turn up I just sort of from my friends might turn up I never thought of buyers I didn't really know that buyers existed like that okay and then you have like a meeting and then you did a showroom I didn't really know that so yeah that was all a bit of a shock when people throw money to buy it and then we just had to produce it and then as we started purchasing it more and more people ordered because I think when doechigi order they you know people kind of take notice yeah so obviously here you have a team of people that are actually physically making all your garments but you is that hard to find in Britain moment like you then not many people with that skill set yeah I think it's very hard Phoebe and Rosie her seizures I actually do did costume and I think like you learn so much more than something like costume than fashion really I mean I didn't realize that until I kind of met Phoebe but I think I just making is such a good job because it is creative like we always discuss like cap those things I don't know what I'm doing Phoebe knows about way to finish it so for the next time you have to show do you think you'll keep doing unique presentations are you gonna have a catwalk show I think next time will be another similar thing like are thinking of kind of like a vegetable show a vegetable show yeah like a horticultural okay thank you so much for watching episode 2 there's a third part subscribe to British Vogue YouTube channel and you can see it or you can make up in your head but it won't be as factually correct next I learn how to control people's minds at London College of Fashion duyst course and I talk boobs with the fashion Oracle that is Karen Franklin [Music]

Channel: British Vogue

Views: 876,871

Rating: 4.967515 out of 5

Keywords: alexa chung, alexa chung british vogue, alexa chung interview, alexa chung interview 2015, alexa chung vogue, alexa chung vogue series, behind the scenes, british, british fashion, british style, british vogue, central saint martins, documentary, episode 2, fashion, fashion design (industry), fashion designer, fashion documentary, fashion week, future of fashion, how to, london, makeup tutorial, photoshoot, series, style, vogue, vogue magazine, vogue series, vogue uk, vogue video

Id: feOScd2HdiU

Length: 10min 21sec (621 seconds)

Published: Tue Sep 22 2015