- Hey, Aurelius, hope you're doing well. In this video, I've compiled a list of 21 useful digital marketing tools to help market your
website, business, or brand or while staying productive. So, let's get to the video. This video is sponsored by Hostinger. More on them in this video. Before I begin I've categorised
and organised these tools into marketing, creating,
and productivity. I'll list down all the tools and resources in the description box below, as well as timestamps to help you navigate through this video. Starting with the first tool. Have you ever ran out of content ideas or you needed some inspiration in terms of blog titles
or YouTube video titles? Well, check out this tool
called, Title Generator. It will help you generate
700 headlines with one click. So, enter your keywords. I've entered yoga mats,
click on, get headlines. And in just a matter of seconds, you've got 700 headlines,
titles and content ideas. Scrolling down, let's take a
look at some of these examples. What is yoga mats and how does it work? 12 questions answered about yoga mats. These titles aren't perfect and may not be suitable
for your content piece but at least this will
give you some inspiration. Next up, do you wanna start a website, but you aren't tech savvy and you simply don't know where to begin? Well, that's where Hostinger,
this video sponsor comes in. With Hostinger, on their
premium shared hosting. You can host up to 100 websites and you get a 100 gigabytes
of super fast SSD storage as well as a free domain
name when you sign up. I use Hostinger for several of my websites because it's super fast. In fact, it's actually one of the top performing web hosts in the world. In addition, I love the customer
support. It's world class. Whenever I have any technical
issues, I can send an email. And then within 30 minutes,
typically, I get a response. So rest assure, if you do
have any technical issues, you can go ahead contact them, and they're there to happily help you. The backend control panel of your Hostinger account looks like this. Very user friendly to use. If you need to modify and log
into your WordPress account, you can go here, create your emails here, as well as creating new
domains or Sub-domains, as well as installing a new website, using their auto installer. One of its standouts is
that it's affordable. On its 12 month, that is annual plan. You're only paying about $2.40 per month. Now, if you do go on at
least a 12 month plan, I do have a discount for you. All you need to do is
enter the coupon code, AURELIUS, and then you'll
get a further discount. You'll of course, save more, if you do go on their 48 months plan. Again, user coupon AURELIUS. So for web hosting do check out Hostinger. It's my personal recommendation. Link to Hostinger in the
description box below. As well as that special discount coupon. Next up, have you ever wanted to test between whether design A
is better than design B? Well, now you can do it using PickFu. For example, I ran this
poll not too long ago. I wanted to decide whether to
use option A versus option B. So I ran this test and to my surprise, option B actually got more votes. On top of that, the poll voters
actually leave a response. So it's not just choosing A or B, but they're actually constructive. They're saying I like teal to pink fade for the background of choice B. I like the darker tone
makes it more professional. So they actually give you useful feedback that you can take on. A little caveat though,
PickFu does come at a cost. However, if you do sign
up you get a $50 credit that you can use which is what
I did to run my first poll. So PickFu is great if you want
to do some market research and perhaps validate a product idea before you start spending
thousands of dollars and spending many hours on a
product that may not even sell. Next up, want to write a
compelling landing page that's based on a proven framework? Well, there's this book
called, Building a Story Brand by Donald Miller. Highly recommend you read this by the way but there is a framework, a blueprint that you can download online. It's provided by ClearBrand. Again, link in the description box below but they provide their story
brand website, Blueprint. Simply click on, download
free PDF, enter your details, download the PDF, and then
you'll be given this template. It's in PDF format. You've got the logo, you've
got the navigation bar, call to action. Headline, sub-headline,
call to action again. Some benefits of your service, your brand, or your business, then some problems. So as you can see, it's
simply fill in the blanks. Rather than starting from scratch, simply download this template, follow it and then write your copy
based on the structure. Another great testing tool
is called, Headline Analyzer. This is a tool provided
by a CoSchedule.com. Simply enter the title or the headline that you'd like to use for. Let's say your article, blog
post, YouTube video, whatnot. Once you've entered it, click on analyse. I've already clicked on analyse but now you can see the
headline score as well as the SEO score. This will give you an indication as to what things can be
improved, optimised and tweaked. You'll see some suggestions such as increasing the power words, increasing emotional words, uncommon words and decreasing the common words. Scrolling down, you're
given more information and details such as the word
count, the character count and the type of headline this comes under. This is a how to, and their reading grade. So this headline reads at an eighth to ninth grade reading level. So by using Headline
Analyzer, you can go in there, fine tune your headline. And of course it's not
the be-all and end-all, but at least this is
something you can start with to improve on your headlines. Moving on, do you want
to know some suggestions in terms of what people
are searching for on places like Google and YouTube? Well, there's a tool called Keyword Tool. I've entered some keywords,
so I've got best yoga mats. Let's say I'm targeting that
for my latest blog post. I would enter that and then choose a
location and then search. And as you can see, we've
got the results already. Keyword Tool will give you
some helpful suggestions such as best yoga mats 2021,
best yoga mats for hot yoga, best yoga mats for beginners. So, this will give you some ideas in terms of what types of
articles or videos to create. If you do upgrade, you
will get more data such as the search volume, the trend, the cost per click and the competition. You can also search specific
sites such as YouTube, Bing, Amazon, eBay, Play
Store, Instagram and Twitter. So with Keyword Tool,
you can start with a main or seed keyword, and
then expand from there. Finding those smaller niche keywords or longer tail keywords. Next up, another keyword tool that is useful is called,
Keywords Everywhere. If you search on Google for
whatever keyword you want, let's say best yoga mat, again, in this example, you'll
see their results, right? If you look here, you'll see extra details and data of this particular result. So the traffic per month, if I hover over, Keywords Everywhere is going
to give me these results. So the organic traffic per
month for this particular and specific URL, which is 26,800 time. What's more, Keywords Everywhere
will provide this sidebar, giving you trend data, SEO
difficulty, off pages difficulty, related keywords based on your search term and also what people also search
for and long tail keywords. This is an extremely useful tool. Whenever I go to Google, I can
have that extra information that Google doesn't provide otherwise. All right, let's talk about
another useful marketing tool. And that is called Hotjar. Hotjar, allows you to
visualise user behaviour. Basically, it's a heat mapping tool. You can see and visualise what
people are actually hovering over, what they're clicking on. And in this demo, you
can see the heat mapping. With the heat mapping
data that Hotjar provides, you can then go in on your website and make those optimizations. Such as moving a call to action button that may be too far to the left. So then you can move it to the right. Another feature of Hotjar is that you can actually
see a user's journey. So, once they land on your page, where do they go after that? Do they click on this link or that link? Do they go to this
section or that section? And once you find that out, you can move particular sections or links, things like that. So that you can have a high
conversion for your website. This next tool will help
you shorten long hand, perhaps ugly links, into
shorter and brandable links. That tool is called Rebrandly. I've used this for a
couple of years already and really satisfied with what it does. Here's how it works. So I'm on the back end
of my Rebrandly account. Simply click on new link,
enter the destination URL. Let's take this long URL, for example. This is one of my blog
articles. Pretty long, right? What you can do is then cloak it. So, choose a branded domain. I've already linked up and
used my aurelius.link domain with my Rebrandly account. Or you can simply use the
default Rebrandly link, enter a slash tag. In this example, I'm just
going to use overcome as the slash tag, create the link. And now, instead of this
extremely long link, I've got this short link that's branded. And what you can also do is use a QR code and generate that, save it. So that anyone who actually uses and scans that QR code goes to this link. Want to start your own newsletter and build an email subscriber base? Well, I recommend using
a tool called ConvertKit. ConvertKit allows you
to create landing pages, email sign up forms, integrate
with many other apps, do email marketing, of course, run some automations or
create some automation funnels as well as sending out broadcast messages. The standout of ConvertKit is
that you can sign up for free, build up to a thousand
subscribers until you need to actually upgrade. They've got an easier to
use landing page builder. So, simply choose a
template that you like. Let's say this one here, and then start editing
the landing page such as the images right here,
changing the headline, the call to action, and also
the fields of the opt-in form. Once you're done, you've
got a landing page ready to collect email subscribers. Next up, want to get
alerts of any mentions of your brand or business? Well, there's a tool called, Mention. You may be thinking, is this
the same as Google alerts? Well, it's not because it can track and monitor over one billion
sources across the web. From press releases, review
sites, forums, and blogs. The backend of Mention looks like this, kind of looks like an the email inbox. I've added a new alert for anyone that mentions Aurelius
channel, my brand name. And you can see it found
this one right here, which was a reply to a
recent tweet of mine. By using Mention, you can consolidate all these
alerts of brand mentions and things like that in one location. Right, onto some tools for creating. The first tool I want to
mention is called, Kamua. It'll let you resize your videos into other formats for different
social media platforms. Here's how Kamua works. It not only resizes your video, but it actually focus
in on that subject so that it only crops that area. The backend looks like this. By going to crop settings, you can select portrait or square. Now, if you have a lot of movement and you want to make sure
you crop only the subject, then you want to enable auto crop. What you do then is set the focal point. So set it, choose the actual
area that you want to focus on. Save the focal point. And once you're done,
click on draught render, preview it, see if you like it. And if you are happy with
it, click on download. What I can do now is upload
it as a YouTube shorts, a TikTok video, or even an Instagram reel. Next up, want to present
and record at the same time? And have that little
bubble or circle face cam at the corner of the screen? Well, check out Loom. It'll allow you to do that, as you can see in this demonstration. We've got here on the corner and you can do things like annotate. You can sign off for free but you can create up to
five minutes per video. Let's move on to some graphic tools. The first is called Inpaint. Have you ever wanted to
remove particular objects on a photo? Well that's what Inpaint is for. It's free to use. You don't
need to instal anything. Here's how it works. Get your photo ready, drag and drop it. Now you are in the graphic editor. Let's say you want to erase
and remove this umbrella with the two people here. So I'll zoom in so that
you can see closer. To start erasing, you want
to use the markup tool. You can also use the lasso tool or the polygonal lasso tool too. I'll stick to the marker tool. And now you simply mark it, highlight it. Once you're done highlighting, click on your erase and
you'll see the magic happen. Just like that. It's disappeared
and no longer exists. Let's zoom out so you can
see what it looks like now. So there you go. Really easy to use. You can remove any object
from any photo of yours. Next up, do you want high quality icons that you can use on your website
or even YouTube thumbnails? Kind of like what I do? Well, check out Flat icon. Simply enter a search term, let's say I want to look for laptop icons. I've searched it, browsed
through the icons. I love flat icons so much that
I've upgraded to a paid plan. If you find an icon that you like, simply click it and then
you are given some options in terms of the sizes
that you wanna save it as. Now another great icon
website is called, Lordicon. Here's what it looks like. What's different about this is that you're given animated icons. And in addition to that, you can actually customise the colours. So let's say you choose this book icon. If you look here, you've got colours. You can select the colour that you want. Let's say, red, click on apply.
Now you've got a red book. So if your brand colours are red, then you can match it with that. You can also adjust the stroke. So the thickness of the
lines, as you can see. There's hundreds of icons to choose from. So there's bound to be
something to fit your needs. All right, next up, do you
want to remove the background from an image or photo? Well, Remove.BG is the
tool that can do that. Simply have your photo ready. I'm just going to use this
one of my myself here. And in just a matter of seconds, you'll see that the
background will be removed and there you have it. And from here, simply download it. If you do want a high quality version, you will need to pay for it. You can sign up for a subscription
plan or pay as you go. Now speaking of these
graphic and creation tools, I've got to mention a tool that you most likely have heard of. And that is Canva. I've got several tutorials around Canva. So do look in the description
box below for those videos. But very briefly, Canva will help you
create your ebook covers. You've also got invitations,
business card templates, infographic templates, and so much more. Now let's talk about a
couple of productivity tools that's not so common and
ones that aren't typical. The first tool is called, Taskade. If you want to organise your to-dos, your workspaces, your projects. This is a really simple to use app. Think of Taskade as a
to-do app, but on steroids. Because what you can do is add things like due date, assign, comment,
upload a file embedded, or add a timer to this specific task. What's more, you can view your
project in different layouts. Such as board view, if you
like that visual kind of view or the combine view, you've also got action view,
a mind map view like this and an organisation chart view like this. Taskade is free for the most part. However, I do have a coupon so you can upgrade to the unlimited plan. So, you can use all their
features, no restrictions. Here's how to do it,
under billing, simply go and click on one of your workspaces and then click on upgrade. Where it says, add promo code,
add the coupon code AURELIUS. And before I apply it, you can see that what's due
in 14 days is $60 per year. So once you apply it,
that fee will be waived. So it's all free for life. So go sign up for Taskade to organise all your
notes, projects and to dos. For this next tool, if you
write any piece of content, whether that be articles,
Instagram captions or anything. This next tool may be handy.
It's called Hemingway. It is similar to Grammarly. However, it's not as advanced. If you go to Hemingwayapp.com
you can start writing, right? This is the actual writing editor. If you do want to write
without any distractions, click on write, and now you won't get
any of those highlights but I'll explain more what
those highlights mean. But once you are done
writing, click on edit and then you can see the
readability, the grade. So it's grade six, which is good. Words and you'll see two adverbs,
one use of passive voice. In a nutshell, the highlights
are generated by Hemingway. The yellow highlight indicates
that it's quite wordy. So you could shorter this. Anything that's highlighted
in red is quite dense and hard to read. Any purple highlights mean
that you are using complicated or technical words. Adverbs are highlighted in blue, while green mean that this
is worded in passive voice. The Hemingway app also
includes a desktop version, if you wanna pay that one time fee. So it's available for
MacOS or Windows systems. All right, this final tool is especially for YouTube creators. A populated YouTube creator
named Matt D'Avella, who talks about minimalism
and productivity, created a plugin for Chrome. It's called Goodbye Metrics. So, what it does is it will
basically eliminate the metrics, the analytics, the numbers, how many likes on a particular video. Now you might be thinking, what's the whole point of
not seeing all your metrics? Well, this is one of the
traps that creators fall into. They fall into this comparison syndrome, where they're comparing their latest video or the videos that they create, amongst the sea of other creators that have posted their videos. And what this can lead to
is a lack of motivation. All that hard work and there's
hours that one is putting into creating a video and
not seeing the results that they anticipate. Wherever you are on YouTube, let's take a Matt D'Avella's
channel for example. You'll see the number
of subscribers he's got. And of course, the number of views. By using Goodbye Metrics, if I click here, you'll see
that I can enable the extension. And now all those views
or the view count is gone. And also the subscriber count. This is typically what
YouTube studio will show you, the latest video performance,
channel analytics, the latest comments and other data. You can also disable all these, by clicking on the
Goodbye Metrics extension and then enabling it. If you don't want to
hide all of the metrics, you can individually enable
those metrics that you do want. So let's say under YouTube
studio dashboard it says, hide channel analytics block. You can enable that. And now you can see the channel
analytics block right here. So by using Goodbye Metrics, you can focus more on creating rather than following the algorithm
and feeding what YouTube wants. All right. I hope you enjoyed this video. And if you found any
of these tools helpful, do let me know by giving
this video thumbs up and comment below, which of those tools or services you liked and
will be downloading next. In the meantime, do stick around to watch
this video right here, where I share 11 Google Chrome extensions that you'll absolutely love. So I'll see you in that next video. (gentle music)
