- Hey there, my friend. Adam here. And today I wanna walk you
through 10 marketing tips and tactics and strategies, or rather give you a
framework and a playbook that you can use to create
marketing that works, that converts, that's profitable and helps you grow your business or any business you're working on. What this is going to help
you do is essentially any time that you're sitting down
and you're thinking of ways to generate new customers or
more leads or make more sales or launch a new campaign, it's gonna give you a framework
and a roadmap that you can follow from start all the
way to finish to make sure that you're doing the right
things in the right place for the right people, rather than just randomly
guessing and hoping and praying that this might
all just magically work, which let's be honest, isn't much better than gambling. And that makes no sense at all, especially when there is a far more proven and strategic path that you can follow, one that has been replicated thousands, if not tens of thousands,
hundreds of thousands of times, both for myself and for my
clients over the past 10 years. And one that I know that if
you follow and you work through what I'm about to share
with you will have amazing and positive effects on your business and your marketing as well. So with that said, let's dive right in. Now what you're looking at
right here is the original kind of brainchild behind
all of this, just a mess of words and of thoughts
and ideas all kind of tossed down on the paper, of course, in typical Adam
fashion being slightly a bit of a perfectionist, still working on it. Anyway, I cleaned it up a little bit. I made a better and
cleaner diagram for you and that's what I wanna
walk you through here today. Essentially starting in the middle and then working our way out. See, the problem is when most
people think about marketing, they think about business
planning and strategy and things like that, they view it
as this linear path like, I'm gonna do this and
then I'm gonna do that, and then it's gonna be followed
by this, when the reality is it's often a lot more of this
kind of roller coaster ride. We're gonna try this, we're
gonna get data and feedback, we're gonna look at the
analytics and the metrics. We're gonna pivot and adjust accordingly. Then we're gonna go in this direction, then we're gonna move this. Then we're gonna base those
decisions off everything we've just done and what
worked and what didn't. And it continually evolves
and you need to be able to evolve and adapt with it. All that said, there is a set of steps that you want to take. You don't want to just go
out there and start posting on random social media accounts because then nothing's going to work,
you're gonna get frustrated, you're gonna get burned out
and then you might just give up on the whole thing altogether. And that's not good for you, it's not good for the people
that you hope to serve. It's not good for anyone. So the very first thing that
you need to do anytime your launching a new campaign, whether it's an existing business or you're thinking of
starting a new business, is you need to start
right in the center here with the offer. Now, I could make you struggle
to understand my terrible handwriting like was
mocked up the time before, but I've taken the efforts
to go and let's see if this works, I don't
have perforated paper, but that worked better than
I thought, so here we are. Step number one is the offer. Now there's a bit of a debate
in the marketing community about when it comes to
starting a business, when it comes to growing
an existing business, do you focus on the offer
first or the target market? In other words, do you want to make something
and then find people to sell it to or do you wanna
find people that you can help and then make something
to solve their problems? No one seems to agree on
this, so we've got a solution. If you have a brand new business, you've never sold anything to anyone, you just have this idea in your mind, then typically
you're better off thinking about the people that you seek to serve. Those are going to be people
that you may have been one in the past or that you resonate
with or that you're currently a member of the group, and the reason is because the better that
you're able to understand your target markets and their
pains and problems and fears and frustrations and all
the things we're gonna talk about in just a minute, the better you're going to be
able to position your product or your service or your
offer as the solution to their pains and problems. On the flip side, if you already
have an existing business, you've been in business for any
length of time than the odds are good that you already
have a number of different products or services or
things that you're selling. So the key here is to be
specific and strategic and selective and make sure that
you're choosing the right offer with the best margins,
that is the most fun to deliver, that has the highest
potential for scalability, that's easy to sort of
market and clearly describe. So to recap all of that, if you've got a new
product or a new offer, something you're thinking of selling, do a little
bit of market research, find the ideal segment of
people that you can best serve and then make sure that
there's a match there. If you already have an existing business, the odds are good that you've
been selling something. So find out what it is
about that makes it unique, and then find the best
people that you can continue to serve by 80 20ing
your existing customers. Essentially taking a look at
the top 20% of your customers, what are their
commonalities, their traits? What do they sort of have in
common, where do they live? All of the things that we're gonna talk about in just a second
when it comes to market. All right, so that is our
offer and that's gonna form the core of everything that
we do from this point on, everything is going to be an
alignment with this offer. It's gonna be in service of this offer. Marketing is done and one
single offer at a time. You may have a number of
different things you can do or want to do, but that doesn't mean
you wanna blast somebody with all of your different
offers cuz it's going to lead to overwhelm and to confusion
and to this sort of paralysis by analysis, not knowing
what to do or how to do it and confused customers
don't buy, so we start here. Okay, so now that you've
got the offer in mind, the next thing that you
need to do is move on to this section here, goals. Now here's the deal, when
it comes to setting goals for your marketing, I'm not
a stickler for making sure that you set exact specific
measurable goals like we want to increase our cost of
acquisition or decrease our cost of acquisition by 3% or increase our leads by 22.8%, but I do need
you to have a north star, a guiding sort of area light
to work towards to make sure that you are going on the right
path rather than taking all of these completely irrelevant
paths and ending up somewhere completely different that's
not going to benefit you or your business or the
people that you seek to serve. Good example here is that
most business owners, most entrepreneurs, most marketers, sadly, they do marketing
for the sake of marketing, they were told that, Hey, we
need to do some marketing, we need to make some stuff. So they make some stuff and
then they put it out there and unsurprisingly it
doesn't resonate because it's just stuff, or they may
have the wrong kind of goal, which is creating stuff for
the sake of getting likes or comments or shares rather
than building a community and increasing engagement with
the right kind of people that will lead to leads that will
lead to customers that will lead to sales and revenue
and actual business growth. Now, fortunately, when it
comes to setting goals, the end goal is normally pretty simple. I mean it's going to be an increase in sales or an increase in revenue, and then all you have to do
is start to work your way backwards to assign
relevant metrics and KPIs known as key performance
indicators to make sure that everything's in alignment. For example, if you have a
thousand dollars product to sell and you know that you sell
it by phone and you close one in two sales, well now we figured out, well, we're gonna need two
sales calls to make one sale, and then, okay, well how many leads do we need to generate in order to have those two sales calls? And then how many clicks do
we need to get those leads? And you can start to work
your way back and at least it gives you sort of a right
direction to move towards. Okay, next up we are gonna draw the line, and this one is all about
target market, target market, possibly the most important
element in all of marketing. In fact, the word marketing, right? We've got market baked right into it. That's how important this
is, they are the core, the central component
of your entire campaign, the entire structure, everything you do is
about your target market and what's in service to them, you see, the reality is that when it comes to marketing, the customer doesn't buy when they understand, they
buy when they feel understood, and that's all about empathy,
it's about awareness, it's about being able to
put yourself in their shoes to view things from their perspective. See, the reason that a lot
of marketing doesn't work, doesn't connect with the target
market is because it's not relevant, it's not, it
doesn't resonate with them. They don't understand how this would apply to them and so they just tune
it out, good example here. If you've ever seen a
commercial or a YouTube or a Facebook ad or any kind of ad
or marketing material at all, and you've thought "This is really dumb, like
seriously, this makes no sense, I don't even know what
they're trying to sell." And if you do happen to figure out what they're trying to sell, you think "What a dumb product,
who would ever buy that?" and here's the thing,
the product, the service, whatever it is being sold might
not be dumb and the ad might actually be really good, but
you are not the target market. Now, sure, their targeting could be off. I don't know why you're
seeing the ad that's not meant for you, sometimes these things happen, but the point of the matter is that as long as you're specific
and relevant to the right kind of people, you will
get them to take action. They will be inspired to
want to get the solution to the problem that they have provided, that you've properly articulated this, that you've said the right
words in the right way at the right time. On the other hand, if you
water down your message by trying to appeal to
everybody out there, it becomes very bland and
very boring and very generic and then people just
automatically tune it out and you know exactly
what I'm talking about. Talking about the things or the ads, the marketing that says we
provide better service or faster delivery or we're superior or
whatever it is, first of all, these are not specific terms,
they're very ambiguous. They could mean a lot of
things to a lot of different people, second of all, pretty
much everybody can say them, therefore everybody does say them, therefore they mean nothing. Anyway, I'm gonna dive
into more of the specifics on that in just a second, but first, let's figure out your ideal target market, your ideal customer avatar,
also sometimes known as an ICA. And to do that we break it
down into three different categories, the first of which
is their demographic details. These are the stereotypical
things you think of when you think of marketing
and think of a target market, so age, gender, income,
occupation, titles, all of the things that are
just like the generic customer avatar right there, then
we have geographic details. What city, state, province,
country, principality, municipality, neighborhood,
where do they live basically. This is incredibly important
because there's going to be cultural differences
between not only different countries but also different
cities and sometimes even different neighborhoods
in different cities. And then of course you have the mother of all the psychographic
details, what are their values, their attitudes, their
lifestyles, their beliefs, what organizations are they a part of? Religious affiliations,
political leanings, all of that stuff. All of the things that are not polite to talk about around the dinner table. Those are the things
that you want to know. You want to get into their
head and you want to know kind of like what do they really
think about these things that we're not supposed to talk about. Now, I'm not suggesting
you make all of your ads and all of your marketing
directly call this stuff out, but it still is important
to keep in the back of your mind when you're creating
your marketing materials. What are these people going to like? What are they not going to like? What are they going to find
offensive and what is going to be polarizing but in a good
way that's gonna draw them in and really reject and repel
everybody else that you just don't wanna deal with? After target market, well, of
course we have to drill down into those psychographic
details even more, and to do that we're going
to sort of break apart, their miracles and miseries. Now, miracles miseries are
things that I've coined that essentially make up
the two different areas of your target market. They're miseries being their
fears and problems and pains and frustrations and nightmares
and all the things they're trying to get away from, and
their miracles being all of their wants and dreams and goals
and desires and aspirations and all the things that
they're trying to move towards. Every person, every target market, every business has a way to appeal to someone's miseries as
well as to their miracles. There's going to be different industries that lean one way more than another. There's going to be segments of the market that lean more one way or
another, in other words, if you use messaging that
help someone move away from pain, sometimes that's stronger, on the other hand, you have
more aspirational language, helping someone achieve something
and different markets are gonna benefit more from that. A decent mix of both is
usually the best path. We don't want to constantly
be negative and say, This is a horrible thing
and you need to get it fixed and blah, blah, blah. Otherwise you come to come
off as a Debbie Downer. On the other hand, if all your promising
is rainbows and sunshine and unicorns and all the
magical things in this world, while they're not gonna have
any reason to take action if you don't sort of back
that up with a little bit of pain, in other words, a solution without a problem
is completely meaningless. You need to put the solution in context to an actual problem that they have. Now, here's where things get good. The miracles and miseries
essentially form a gap A gap between where they're at
right now with all of the bad stuff going on and where they want to be with all of the good stuff
that they'd like to have. And it's your marketing's job
to help them bridge that gap away from miseries and towards
miracles and the better you're able to communicate
that and show how if you do these things, if
you acquire this product, if you use this service, if you take me up on this offer, you're going
to be able to have it. Well, the better you're able
to clearly communicate that, the better all of your marketing
and all of your sales are going to be, all right, moving on. Next up, we have present and active. Now, this one is a bit
of a pet peeve of mine. I've got a few different
marketing pet peeves, one of which is when I ask
someone who their target market is and they say everyone or
everyone in the world or people with money, and of course
as we've already covered, you can't be that broad, otherwise you end up
with completely boring and bland and irrelevant messages. The other pet peeve I have is when people, business owners,
entrepreneurs, marketers occasionally hear about
a new platform or a new social media channel or a
new marketing opportunity and they dive right in without
doing all of the things that we've just covered, all of the more important things
that need to happen first, identifying the model,
figuring out the target market, working out their miracles and miseries and all of those details. Instead, they just dive
headfirst into this new platform and make a bunch of stuff, nothing works, and then they swear off
the platform for good. Well, unsurprisingly the
reason this doesn't work for most people most of the tim e is because this may be the
completely wrong platform for you, for your business. Your people might not even be there, your marketing than what I
call the marketing wasteland an area that is completely
devoid of potential prospects and customers and leads for your business. Much better alternative to
identify your ideal target market, figure out their
demographic details like age, gender, income, occupation, and then match it up with
what social media platforms appeal to that demographic,. Fortunately, this is not secret knowledge. All you have to do is head over to Google and type in social media demographics. So get a long list of different
resources and it'll start linking up men between the
ages of this and this are on this platform and women
between the ages of this and this are on this platform
and this platform appeals to these kind of people,
it changes all the time, but there are a few pretty safe bets. For example, if you're in the business to business community, you're
selling to other businesses, LinkedIn is kind of a staple. If you're serving a demographic
that's 35 or 40 and older, Facebook is still probably your best bet. If on the other hand
most of your customers are 35, 30, 25 perhaps
we're looking at Instagram, TikTok being the new kid
on block does skew younger, but like all social media platforms, all platforms in general, it is aging up and doing
so relatively quickly. So you can find people there,
twenties, thirties, forties, fifties, and it's continuing age up. Twitter still skews slightly younger and a little more urban, Pinterest
still primarily women. YouTube does tend to be
kind of neutral territory for all people looking for all things. There's a kicker that you
need to make video content of course, more on that in a minute. And then of course there's
others that are popular in different countries,
different Reddit forums, different WhatsApp groups, Snapchat. If your demographic is much
younger, lots of options, too many options, that's
why people get confused. See all these options, they think they need to be on all of them. The reality is you're much
better off to choose the one or maybe two different platforms
where your ideal target market is present and active and then go there ignoring everything else. So let's draw our line and move on. So now that we've figured all that out, the next thing that we need to
do is we've gotta figure out what kind of content are we going to make and that leads us to content type. Now what I'm gonna suggest here
is that we need to establish a content type that you're
going to start with. This may ultimately be or
not be where you end up. We're gonna talk about that
more in a minute as well. Lots of cliff hangers and
open loops in this video. So keep watching, the point is though, is that there is a lot to unpack
and where we're gonna start is going to be different
than where we end up because I'm gonna give you
a couple different options, but some are significantly
superior to others. So here's what you've got,
you've got text based content, you've got audio content and
you've got video content. Arguably, you also have some kind of visual graphical content like infographics and visual diagrams and things like that, but typically they're paired
with one of the other kinds of content, you also
have different lengths of content, short form
and long form content. My suggestion is that pretty
much every business out there needs one form of long form
content and then you can do whatever short form content
you like to feed into it. So long form content for
text is obviously a blog. Long form, content for audio is a podcast and long form content for
video would be YouTube. Short form content though we're talking about short tweets, we're
talking about short captions for Instagram, we're talking
about Facebook posts, we're talking about LinkedIn posts, anything like that for text,
audio is a little trickier. We're still kind of looking at mostly podcasts, possibly shorter ones. We're taking clips and adding
video elements to them. And then short form video is
kind of the rage right now. Short form, vertical video. We're looking at Instagram reels, we're looking at YouTube
shorts, we're looking at TikTok. So if you don't mind writing, you can start with text if
you don't mind speaking, you can do audio. And if you don't mind
doing video or getting in front of a camera, finding someone that's
willing to get in front of a camera video is by far
the best one, but again, we'll talk about that in a minute. So we'll get our arrow there
and then let's do our next one, which is mandatory
marketing, no exceptions, every business needs to
use this, it's email. Yeah, I know. Hoping for something a
little sexier myself. But the fact is that email works, it works just as well now if
not better than it ever has before because everybody
uses email, I use email, you use email, your customers,
use email, your doctor, your accountant, your lawyer, everybody that you know
has an email address. Not everybody has a social media account. Not everybody accepts SMS or
text message marketing or even appreciates it, direct mail,
still phenomenally effective, but it's hard to find curated lists, especially for cost effective
prices and it's a slightly more advanced and complicated
marketing strategy that I wouldn't suggest starting out
with, but everybody has email. A bit of a fun fact here, but when I'm working with
a brand new business, I'm doing any kind of consulting or teaching, one of the
very first things I do, if not the first thing I do is take a look at their overall email
marketing strategy strategy. If they don't have a good
one, we'll install one. If they have one that's
working, okay, we'll upgrade it. And I kid you not, every
single time we're able to make substantial and significant
increases in profitability, in customer retention, in
the number of sales made, it's as close to a
magic bullet as we have. So where do you even get started, well, the very first thing you need
is some kind of a lead magnet, also known as a bribe or a
freebie or a content upgrade. Essentially something that you
can give away in exchange for a customer's email address so
that they're actually enticed to join your list. I have an example of this that you can check out
in the descriptions below or by visiting adamErhart.com/cheatsheet. This is my version of a
freebie, of an opt-in guide to get onto the list, alternatively, you can offer your more supportive, more loyal customers and
people that are interested in your business, a way to join your newsletter
directly kind of bypassing the freebie, which does tend to
attract a more loyal subscriber, but your conversion rates
are going to be lower cuz you're not necessarily
offering something of immediate value in return. For an example of this, you can visit adamErhart.com/newsletter, from there, you need to decide
on your email frequency, how often you're going
to be emailing your list, whether it's once a week
or three times a week. Some people email daily,
I've done it in the past. I've kind of found a sweet spot around three to four times a week. Once a week is like your bare minimum. Once every two weeks is
unacceptable, once a month, and I don't even know why
you have an email list. I mean seriously, let's just
run the math for a second. If an email open rate
is say 30% for your list and you're emailing once a month, well, it could be months
before anybody sees you. And then when they
finally do get your email, they've forgotten who you are, so they're likely to A unsubscribe or B, worse mark it is spam and
just delete the whole thing. Also, depending on which
statistic or study you read, marketing via email has been
reported to provide somewhere between a 3800% and 4400%
ROI or return on investment. I don't know if my numbers
are right around there, but they wouldn't be too
far off, it's that good. Long story, short email gotta do it. Okay, moving on to the next one. Essentially, once you've
got some of these pieces in place, it's time to start
putting things together and that comes in the form
of a marketing funnel, also known as a sales funnel, also known as a customer
journey or just a funnel. Aptly named because it
kind of looks like a funnel with a whole bunch of
people coming in at the top and then kind of getting sorted out as they go through the bottom with fewer customers
coming out the bottom. And this is a reminder that most won't. I first heard this from Frank
Kern who said, most won't. In other words, most people won't click, most people won't subscribe,
most people won't buy. And you need to factor
that into your marketing and plan accordingly. This is totally okay because most won't but enough will provided
you do things, right. Now, what a marketing
funnel is really about is mapping out the customer journey, Taking someone who has no idea
who you are and walking them through all of the steps in
order to become a lifelong and loyal customer, a brand ambassador, someone that loves you, loves what you do, wants to tell everyone about
just how great you are, and you are pretty great. Now, the opposite of
having a marketing funnel is just having nothing. I don't know what the
opposite of a funnel would be. Like a like a plate. You just pour stuff on
it splashes everywhere. Sadly, most people have
marketing plates, in other words, they just take all of the
traffic and all of the leads and they just dump 'em somewhere
typically on their homepage, meaning that someone shows up
at your website's homepage, they have no idea what they're doing, they don't know where to go. They might click the contact button, but there's a weird form and
they don't know if they want to do that yet cuz they just met
you and it's kind of pushy. Let's slow down here. So they kind of skirt around a little bit and then they bounce, which is marketer term for
leave and never come back. Again depending on what statistic you use. The vast majority of visitors
to a website that click the back button never return,
somewhere around the range of 98 to 99%. "Where are they going?" You might ask. And let me tell you, they're going to your
competitors that actually have a funnel, something that
says, "Hey, you're new here. Let's start here, let
me give you this thing. Let me nurture you and
provide you some value. Let me follow up, see if
you have any questions, and let me continue
offering you the next step in the process in order
to becoming a customer." Now, the best advice that I
can offer in a short period of time when it comes to
mapping your marketing funnel is to start at the end
like we did with your goals and then reverse engineer the process, so in other words, for
someone to make a sale, well, what needs to happen before that? Maybe it's visit a sales page, okay, well, what needs to happen
before they visit a sales page? It's like, okay, well
they need to click a link. Okay, well, what needs to
happen for them to click a link? Are they getting it through
content or through email? And then if they got on your email, how are they getting on your email? And essentially you can
just work your way backwards through the process, and then
once it's all mapped out, that's where things get really exciting. Yeah, kind of nerdy about this stuff because once it's mapped out, now you can start looking for gaps, for leaks in your funnel. You can start finding areas
where you're losing people through some random mistake or messaging that just doesn't quite
line up, for example, if everybody's clicking
over to your sales page but nobody's opting in or nobody's buying, well, now we know we
have a conversion issue on the sales page, on the other hand, if people are joining your email list but then never opening any of your emails, well, now we know we have
an issue with congruence between what was promised
and what's being delivered, or perhaps we're just
collecting bad emails. Or if we map it all the way out
and we get to the sales call and we realize that we're only
closing one in four or one in five when we should
be closing one in three or one in two, well now we
know we can start looking at that and we can look at
all of the steps up to it. And was there a congruence issue, again, were there pricing expectations? Were there other
objections and sales issues that we could have overcome
in our marketing prior? What's really cool about this
is that we make a small tweak over here and we increase
conversions by 2% and we increase that one by
3% and that one by 1%, well, it's not like we're adding these things up just one after another, they compound. So an increase by 3% here could lead to 10 or 20 or 30 more sales, which could then lead to
thousands or tens of thousands or even millions more dollars
in revenue at the end. Speaking of revenue, next step here after our funnel is CLV, which stands for Customer Lifetime Value, sometimes referred to as
LTV for Lifetime Value or LCV for Lifetime Customer
Value, whatever it is, it's pretty much all the same thing, which what is the value of a customer to your business over
their lifetime period? Now, some people look at this in revenue, some people
look at it in profit. I typically like to look at it in profit, but it depends on the formula
that we're looking at. The point is, if you've
never done this before, this is an incredibly powerful
exercise to run through to figure out just how valuable
someone is to your business. And I'm willing to bet regardless of what business or market
or industry you're in, it's significantly
higher than you thought, which means that you now have
permission to do significantly more marketing and invest in
significantly more content because you know just how
profitable and how valuable new customers and new
clients and new sales are for your business, so that's step one, figure out what is your CLV, after that, you need to find ways to
encourage and increase retention. The number of clients and
customers that you're going to keep, the length of time
that you're going to keep them, and then finding other ways
to increase that Customer Lifetime Value, either by
selling them more things, by selling them more things more often, by increasing the price, by providing upsells and
down sales and cross sales, essentially other ways
and other opportunities to solve problems that they have. And that's an important
point to make here. What we're doing with our
marketing and with our offers is we're solving problems that they have and when we solve a big enough problem, we're rewarded in direct
proportion to the value of the problem we solve. This is why some people
make a whole lot of money. It's because they solve big
problems and some people struggle to make any money
at all because they're just not solving enough
problems for enough people, or they're not solving big enough problems for enough people, okay, so that is CLV, and what you may notice is
that is kind of the final ring of our concentric
expanding circles, right, moving all the way out,
but we still have one left. And the reason that I
almost didn't want to give it a ring of its own, but rather have it sort
of circle the whole thing is because especially today,
especially now in moving into the future, it's so
important that it almost needs to overlap and encompass
everything else that we're doing. This is going to support all
of the marketing of your offer. It's going to help move you
to towards your goals faster than you ever thought. It's appealing to every target market. More people consume this kind
of content than anything else. Basically checks the box for being able to clearly articulate
miracles and miseries, it works with almost
every single platform, which means we can put
it in front of people and where they're present
and active online, it's the best content type,
we can embed it in email, it works as part of the
funnel, so on and so forth. Probably no surprise
here that the final piece of the puzzle is video. Essentially, the big question that you want to ask yourself here is how can you supercharge
everything you're doing with a video marketing strategy? Now, clearly for long form video. Youtube is the best place
to do it, that said, I appreciate that if you've
never done video marketing before, if you are just getting started, you're not comfortable
in front of a camera. That's a pretty big ask. So we can put that on
the back burner for now, and there are a lot smaller
and somewhat still very effective steps that you
can take leading up to this inevitable conclusion. Number one, start with stories. Grab your phone, look into it, hit record. Go live for like 15 or 30
seconds and share some kind of valuable tip or insight
or story or something that's going on, very low
barrier, no editing required. Raw and authentic will
beat overly produced and polished every single day of the week. If you feel like taking
it up a step further, do more of them once, twice, three, four times even a day
isn't a bad strategy. You can do them on Instagram,
you can do them on Facebook, you can do them on a number of
different platforms as well, depending on subscriber counts and what rules are coming and going. But stories are a great way
to sort of dip your toes into the water and get started. Next If you're willing to take
it that next step further, and you want to capitalize on
all of the available organic reach right now, short
form vertical content is still going to be your best bet. These are things like Instagram reels and TikTok and YouTube shorts. The length of these varies, different platforms
tend to have preferences for different length videos, but typically we're looking
at 15 to 30 seconds, 30 to 60 seconds, somewhere
around that range. So what's something
that you can talk about for 30 to 60 seconds? I'm willing to bet that if you've been in business for any length
of time or you have any sort of passion or interest
in what you're doing, there's a lot of stuff
that you could share that other people would be
interested in hearing about, of course, if you really
want to dominate your space, become the leader in your industry, then YouTube is clearly going
to be the winner here for longform video content, so
don't be afraid to test it out. Upload a few bad videos at first, I mean, the beauty of just getting
started is nobody's really around to watch your stuff, so you get a chance to sort
of practice and experiment a little bit without all the
judgment of the internet. Looking back on my first videos, they were awkward and incredibly sweaty, and I was super nervous and I didn't know how to use a camera,
so it's kind of blurry, and I didn't know how to use a microphone, so it only came outta one side,
yeah, it was, it was rough. But the point is that practice does make progress and you've gotta start somewhere in order to get
better, all that said, there are still seven more
tactics and strategies and tricks and hacks that
I didn't have a chance to get to in this video. So that's why I've linked up
a video right here with seven of the most proven and
effective marketing strategies for you to take a look at right now. So make sure to hop in there and I'll see you in the next video. Understanding the seven things that I'm gonna be walking
you through here today, will allow you to immediately
upgrade all of it, get better results, more
clicks, more traffic, more sales from everything you do.
