17 Psychological Tricks That ALWAYS Work!

hey everyone and welcome to top think today  we're going to learn about 17 psychological   tricks that always work now let's begin number  one memorizing the bizarre if you want someone   to remember something this easy trick will  make anything stick inside their head just   take whatever you need them to memorize and frame  it in a strange and unexpected way maybe you come   up with a crazy example or use some weird mnemonic  device the more distinct it is the easier it will   be for them to remember thanks to a psychological  phenomenon called the bizarreness effect it's real   researchers noticed that distinct material is  more memorable but it's not just because our   memory gets any better hmm distinct material  just speeds up the encoding process it also   stops your brain from tuning things out so give  your words more sticking power by phrasing them   in the weirdest way possible number two is the  framing effect people will give two completely   different answers to a question by changing the  way information is presented to them the key is   to point your audience in the direction of the  choice that you want them to make okay let's   say you have two different types of yoghurt one  uses a negative frame by saying it has 2% fat the   other uses a positive frame by saying it's 98%  fat-free which yogurt do you think people will   pick mm-hmm research shows that people favor  the positive frame because it emphasizes gains   instead of losses even though both yogurts  are exactly the same this psychological bias   distorts our decision-making number three  the influence of absolute certainty let's   take the framing effect just one step further  people's minds can be changed by creating or   removing absolute certainty the certainty effect  explains that people are more likely to do things   when they believe there's no risk involved so if  you add a chance of something bad happening most   people will get nervous and back out let's say a  friend of yours is doing something you think is a   terrible idea but they're confident that nothing  negative is going to happen you can easily help   them make the right decision by creating some  level of let's call it realistic doubts it'll   be their choice to make but there's a good chance  the risk will change their mind and help them in   the long run number four strategic passivity how  do you communicate frustration and disappointment   without hurting anyone's feelings well normally  when something goes wrong we just say you didn't   do this right this feels like a personal attack  it's direct it's active and it's accusatory   luckily a small change in phrasing can completely  transform your tone so instead you might say this   wasn't done right using the passive voice will  show that you're unhappy without offending or   insulting anyone number five the power of multiple  options what do you do when your friend wants to   tell you something but they can't quite find  the words how do you help them communicate   their feelings you give them two options to choose  from if they seem upset just ask them if they're   stressed about work or if you did something wrong  it doesn't matter if you guess right the simple   fact that you gave them options will make it much  easier for them to express themselves number six   the von restorff effect you'll find that people  are attracted to things that stand out when one   stimulus noticeably differs from the others it  becomes more memorable this bias is called the   von restorff or isolation effect lists are a  common example let's say your boss hands you a   list of things that he wants you to get today you  notice that one item is highlighted now he didn't   say you should prioritize any one thing over the  others but you end up doing the highlighted tasks   first anyway people do this because isolation  creates importance and urgency if something   differs in size shape or color we assume it's  more significant than everything around it so   the next time you're delegating responsibilities  or just making a grocery list find ways to isolate   your priorities number seven the rhyme as reason  effect if you want to make a stronger point try   using a statement that rhymes the rhyme as reason  effect tells us that rhyming improves retention   especially if it feels natural in fact people  assume rhyming statements are also more accurate   than non rhyming statements when you evaluate  how factual a statement sounds logic isn't the   only thing that you consider the aesthetics of  a sentence matter - if it looks and sounds fluid   then you're more likely to believe it's the truth  number eight relieving discomfort under pressure   when giving presentations or speeches what do  you do with your hands you might feel like your   hands really don't have a place which can make you  restless and uncomfortable it's a huge distractor   while you're trying to give a speech so you  should use this simple trick to relieve some of   that discomfort bring something to hold on stage  with you it could be a clipboard a water bottle   or just about anything that you want the point  is give your hands some sort of role or purpose   it'll help you feel more relaxed which makes all  the difference in these high-pressure situations   number nine communicating value everyone wants to  be wanted it makes us feel valuable and important   it raises our self-esteem while relieving  emotional pain in a professional environment   people are constantly searching for value they  want to be helpful members of the team they want   recognition from their boss and they want the  approval of their co-workers when value is on   the line people are willing to push themselves  as much as it takes so by communicating that   you need someone you're not only making them  feel better you're also motivating them to   work harder number 10 instant bonding many  potential friendships fail moments after you   first meet you don't form any kind of memorable  connection so your bond just fades away if you   want to stop this from happening prove that you're  invested in a relationship you can form instant   bonds by doing something as simple as repeating  their name after they introduce themselves find   ways to weave their name into the conversation  this technique will show them they've earned   a place in your memory it's really simple but  it can get the ball rolling on a long-lasting   friendship number 11 the IKEA effect people  naturally over value things that they built   themselves while undervaluing gifts that other  people give them most of the time it doesn't   really matter how good the quality is if you made  it yourself you're going to take much more pride   in it so how can you use the IKEA effect to your  advantage well if you want someone to care about   your project get them involved let them be a part  of the creative process once they start investing   their time and energy into your project while  they're much more likely to stick around number   twelve conditioning with validation whenever  someone uses a specific word or phrase offer   them some sort of validation you might try smiling  or nodding even laughing can work as long as you   don't overdo it each piece of positive body  language acts like reward for doing something   good they'll start unconsciously repeating the  same words hoping for another smile or a nod   in return number 13 calculated bargaining if  you want something in a negotiation you start   by asking for way more than you need they're  either going to seem unsure or turn you down   but that's the point you set this ridiculously  high standard so the real thing doesn't seem so   bad by comparison plus when you lower the price  it seems like you're meeting them in the middle   almost like you're doing them a favor you'll  be surprised how many people will accept your   compromise thinking they got the better end of the  deal number 14 undermining laziness you can easily   motivate unproductive team members by dividing  up their work if you need them to get something   done never hand them the entire project divide  up their work into small manageable chunks each   one will seem easy on its own so your lazy team  mate won't waste as much time procrastinating as   these chunks begin to pile up they won't even  realize how much they're actually getting done   this psychological trick also works when people  are feeling insecure or intimidated splitting up   your work will help you be productive without  the stress and pressure of a giant demanding   project number 15 the supportive foundation how  do you get people to take your opinions seriously   oftentimes people tune you out because they don't  feel heard why bother listening to you if you're   not listening to them so let them know you are  listening before you share your perspective add   something like I hear what you're saying or  that's a really good point if you show that   you're invested in them then they'll do the same  for you building the kind of supporting foundation   that facilitates honest and productive discussions  number 16 motivational expectations what's the   best way to quickly improve someone's performance  explain that you have high expectations of them   say that you appreciate their work and that you're  excited to see more when people receive this kind   of encouragement confidence and productivity both  skyrocket you'll immediately notice them working   harder to prove that they're worth believing in  number 17 the modality effect if you have to say   something important save it for the very end the  modality effect shows that memory retention spikes   at the end of a speech list or presentation but  this only works for verbal language when something   is written down you can go back and reread unless  you're listening to a video or podcast you can't   replay some one's voice so help them help you  by saving the best for last hey thank you for   watching top think and be sure to subscribe  because more incredible content is on the way

Channel: TopThink

Views: 799,297

Keywords: psychology tricks, psychological tricks, psychological facts, psychology tricks that work on anybody, psychology tricks that always work, psychology tricks to manipulate, psychology tricks to persuade

Id: iysu6zZe9ZI

Length: 11min 41sec (701 seconds)

Published: Thu Oct 03 2019