- Hey everybody, what's up, it's Chase. Welcome to another episode
of the Chase Jarvis Live Show here on CreativeLive, you know the show. This is where I sit
down with amazing people and I do everything I can
to unlock their brains with the goal of helping
you live your dreams and career and hobby and in life. My guest today is a former pro athlete turned lifestyle entrepreneur. He is the best selling
author of two books, The School of Greatness
and Mask of Masculinity, he's got a new show on Facebook, I'm gonna stop talking about
all the things he's got, 'cause the list is long. My guest today it the
inimitable Lewis Howes. - My man.
- In the house. - Thank you brother.
(applauding) - Yes.
- Thank you. (tribal music) (applauding) - They love you! Welcome, thank you for coming up. - Thanks man, I think it was six years ago when I was here last. - Six years ago? - I think it was five or six years ago. 'Cause that was one of the first CreativeLive business classes I did. - Yeah, that's right. We'd been doing photography
for about six or 12 months, and we started moving into some design and what we call them, you know, the Money and Life Channel. - Mm-hm.
- And that's right, you did kinda start an online business. - Something like that, yeah. - Someone made like, the-- - $26,000, I think it was. - Yeah, so the concept of your class was you conceive of a business
idea, you strategize, this is like in real time, so the first day of
the three day workshop, you conceive of an idea. The second day you create
it and plan for it. - And the third day you launched it. - You launched it, and
in real time, on live. - Was it 26, it might've been $18,000. It was something over $15,000. - I think it was $26,000. While this person was
doing this in real time, they walked in the door of CreativeLife with no idea and then on day three, everyone is like literally
launching their businesses. And this ticker was going up and up-- - And we did it live, kinda like we're doing live now. It was like a very meta thing. We did a live webinar, on a live webinar. - Yeah, and this person was like making real legit money. You can't create crazy like that. - It was fun. - Was it truth or stranger than fiction? Or something like that. - Yeah. - So, that was six years ago. - I think it was six years ago. - A lot has changed since then. - A lot has changed. - I remember that you-- - Pre-podcast. - It was, it was pre your podcast. And I know we had ya on
the show way back when, and you were doing a really good job. You'd just transitioned, I think your big story at
that time, was going from, I think you were injured from football. - Mm-hm. - Living on your sister's couch, tryna figure out what was going on. - Yeah that was a few years prior, but I'd started building a business and then started about how I did it all. - Yeah, and so that was with the CreativeLive classes. And that was our first podcast, then we did a second show. This is history here
and we're looking back, you know we can only connect
the dots looking back. (laughing) So we're connecting the
dots looking backwards, we did a show in LA as a part of the 30 Days of Genius series. - Yep, that was what, two,
a year and a half ago? - That was two years ago. - Two years ago. - That was random, because you remember I interviewed you and you
interviewed in the same day. We both had podcasts, like okay
you wanna be in my podcast? Yeah, while I'm doing
yours let's do mine too. - We said the same thing over. - Yeah and we're halfway
through the show going was this, do we talk
about this in this show or is the last show? - We shoulda just shared
the same interview. - We should've, and now we would. - Yeah.
- Now we know better. So anyway, that was looking backwards. We're gonna shift gears now, now we're gonna look forward. You have just recently launched Inspiring Life with Lewis Howes, a new show on Facebook Watch. - Yeah. - What's the story there, how'd it happen? - You know, it was always my dream to have a talk show, about 10 years ago. I remember watching Ellen, are there any Ellen fans? Yeah, I remember watching Ellen when I was on my sister's couch. Because she kinda gave me that inspiration for the day that I was looking for. - Yeah, mm-hm. - My sister had a dog,
she was at work all day, and she had a dog named
Lady, a golden lab, that would kinda lay on my lap all day. - ♪ Le lady lay! ♪ Oh, sorry about that! - Yeah exactly and we would watch Ellen. And I remember being inspired by Ellen and thinking to myself,
wouldn't it be cool one day to just like be on her show
and dance with her on stage? And this was 2008, 2009,
somewhere 'round there. And it actually happened last year, where I got on Ellen and I
got to dance with her on stage and I remember saying to her, you know, this was a dream of
mine about 10 years ago. And thank you for
letting me manifest this, and she was like this is amazing. - I remember that show. - Yeah, it was fun. And I also thought during that time, I was like, it would be cool
to have my own talk show, to where I could kinda
do what Ellen's doing, or what Oprah was going. - Yeah. - They were kinda my role models, right? They were the ones that
I wanted to be like, but I just didn't have any
credibility 10 years ago, and didn't have the experience and didn't have a lot of belief in myself, that I could do those things. So I spent the last 10 years
developing credibility, developing experience and skills. I think we gain belief the more
we take action on something, because we develop skills
in that action taking. - Yeah. - So that's all I've been
doing for the last decade, is just acquiring mew
skills, mastering them, taking action, implementing something, putting something out there
and seeing what works. And then going all in on
that thing, if it works. And the first thing I tried was, I was teaching LinkedIn early on and I launched a webinar on LinkedIn and it brings it full circle back to my CreativeLive classes. I did this webinar after about two years of being on my sister's couch, and I made $6,200 in an hour
and I was like, this is it. Like, I will do this
for the rest of my life, 'cause I was broke at the time. - Yeah. - And I went all in on that, and then went all in on the next thing and just kept mastering things until I had so much credibility in it and so much belief in myself that I could then use that energy and say okay, now I wanna launch podcast. I have no clue what I'm doing, but I just did this other
thing for three years by going all in, so I think
I could figure it out. So I did that the podcast,
I did that with a book. I was like, I have no clue what I'm doing, but I think I can figure this out. And let me find the right people
and take the right actions and just do what I did the
last time in this industry. And then I was like, I
think I can do a talk show. You know, I've done five
years of this podcast thing, with me in a studio by
myself and a camera person. I think I could do this
with a live studio audience, with like a big production crew and like, a lot of money on the line, right? Like a whole stakes on the line. - Yeah. - And, so a year and a half ago, I had the opportunity
to pitch it to Facebook before they launched their content network and it took about a year and a half for us to go back and forth, because they're figuring
out their platform. So I'm not used to waiting that long. (laughs) (cross talking) Let's launch it and let's
actually sell something, before we create it, right? And that's what we did
on the CreativeLive show, we were like, sell this,
see if people want it and then go create it.
- Yeah. - Pre-sell it, right? You did that with podcasting week. You said, hey guys, if you want
this, like, you could buy it but we're not gonna give
you anything right now. - Yeah, and then the interest is high, you're like, yeah this
is really happening. - Now people want this, now let's deliver it, let's create it. If no one bought it,
you would still do it, but I wouldn't do it.
- Yeah. - If no one bought something
that I put an idea out there, I wouldn't go create it. - Independent-- - Independently, I'd be like, okay, that saved me six months of my life, of not having to create something and create a logo and
presentation and videos, just saves a lot of time. So I always like to launch
something or sell something first and then create it once
people tell me they want it. - But let's go back to
the Facebook Live show, so now you just wrapped your fifth-- - Just wrapped it, yeah, five episodes in the first season, it was once a week for five weeks. - Congratulations.
- Thank you. - That seems so fun.
- Yeah, it was fun. - How does it feel? - You had this vision.
- Uh-uh. - More than 10 years ago. - How does it feel?
- Feels good, man. It feels really good because, I think a lot of people have these visions and dreams that die,
like, they always die off. I hear this from a lot of my friends, they've been talking about
launching a book for 10 years, and they're still working on the outline. They've been talking
about doing a podcast, not to put anyone on the spot, how many of you have been talking about doing a podcast for a long time? But now you're here and
you're gonna launch it, so it's good you're taking the action. But I think a lot of people
have these visions and dreams that they don't even try because
the fear of three things. The three common fears,
the fear of failure, the fear of success and
the fear of judgment. And those three fears, I
think hold a lot of us back. My whole life, I was never
afraid of failure or success, because I knew those were
the foundational blocks towards achieving what I wanted. And I knew I wanted to have a
success and the achievements, because I could handle that
responsibility and pressure that a lot of people are afraid of having. It was the judgment, what I was afraid of. That I would take action on something, but the criticism I would
get would eat me alive. So I was very defensive. Like, any negative review on my book, I was like screw you, you don't know what it's like to write a book, you know, all these things. And, where was I going with this? But the Facebook show-- - Just say what you fell.
- Feels good, because for me, every time I
bring something full circle, it just confirms that I'm
capable of doing anything I want. It doesn't matter how
small or big the project or idea or dream is. Like getting on Ellen, that
was a big moment for me, because it was like this
huge stage, that I was like, only like the biggest
celebrities in the world get on, so why would they let me? At 23, busted with a broken arm, like, why would they have me on there? And so for me it was a
great confirming moment. Like man, you've worked
your butt off to even get to the position to have the
opportunity to be on the show. And the same thing for the Facebook show, like whether or not, it goes
another hundred episodes or nothing happens. It's a confirmation that, okay Lewis, you did a lot of work for 10 years and you're capable of doing
what you say you wanna do, you're capable of manifesting the thing that you have a vision around. - Yeah. - It may not be exactly
the way you want it to be. It may not be this perfect thing that everyone celebrates in
the world, but you did it. And that for me is a huge thing, bringing things full circle, because I just feel like that creates so much momentum for me. Like, I just am
unstoppable feeling inside. And self doubt is the killer of dreams. If we don't believe we're capable, then why would we even try? - There's something so
prudent and powerful about actions and actions realized. Like, you have it and
then action to do it, doing the thing is, as
you said, it's just key to unlocking that personal
power that we all have. Just to be clear, a lot of people, their big goal is making
their bed everyday. And yours is having a talk show and being on Ellen, these are huge goals. You ever feel afraid
that you're setting goals that are too big for yourself, or? - No, I feel scared if the
dreams aren't big enough. I feel like I'm playing too small. Like if I'm not scared of
the dream I'm going after, I'm like I'm just wasting my life. That's just me, personally. - That's sounded tweetable, someone's tweeting that right now, they're at home in their
underwear in Ohio-- - Yeah, I just feel like
that's my personal feeling based on my upbringing, and feeling like that we all
have the potential to do things that we don't want to think are possible. - So did you go from zero to 100? Or did you go from sitting
on your sister's couch to, this is tongue in cheek
'cause I know you didn't, but what are some of the things
that you did along the way? You mentioned a couple of them, but I would consider those highlights. And I'm invoking what a
mutual friend of ours, Britney Brown, she calls
that goal pedigree. Like yeah it was tough, I
was on my sister's couch but then I was on Ellen! - Yeah, right, right. - You just go from like
you're broke and tired to super famous and successful. So, tell us some of the
things that happened behind the scenes that were hard and trying and an uphill battle. And these are the things that I let go. You know, I like to
think about like, what, it's what you do when no one's watching that prepares you for
when everyone's watching. - I had a lot of fears
and a lot of insecurities. It's funny 'cause I thought
I was like the man at 23, I thought I knew everything,
but I knew nothing, right? But my ego was so big
that I was just like, I faked confidence, you know? I like faked the projected,
like I got this figured out, but really deep inside I was so insecure and afraid of being judged, that was my big thing of being judged. And, I remember creating a list of the things I was afraid of, 'cause I had a lot of time
to sit there and reflect. Me and Lady the dog were
just sitting around all day. (laughs) And I started to a read blogs at the time, this is, you know, 2007, 2008. It was when Twitter kind
of have it's moment, and people were doing tweet-ups and then there were just like bloggers and people who were writing
about personal development. And so I just started to
like dive in and research. And some blog was talking
about overcoming fear, and I was thinking to myself, what are the things
I'm the most afraid of, that I'll never tell anyone,
but I'll tell myself? 'Cause I wanted--
- Make a small quiet list-- - But no one's gonna notice 'cause I'm too like cocky
to like let anyone know. - Yeah. - But I wrote those fears and public speaking was one of them, and actually making money was a fear, 'cause I'd never made money before. I got paid to catch a football, but I wasn't like an entrepreneur
and I never had a job. My job in the summers in
high school and college was to play football, to
prepare for the season. So I maybe had like a couple weeks jobs here
and there, odd jobs. So I didn't know how to make
money, I was terrified of that. I was terrified in speaking
in front of five people. Crippling, like I couldn't do it. I could do one-on-one well and I could listen well in a group, but I couldn't speak
and deliver a sentence without stumbling in front of a group. And so, I said okay, I'm going
to give myself a challenge. In football and in sports, we had challenges every single day, and we had coaches that would
guide us on how to overcome our obstacles to achieve
the goals we wanted. So I said I need to create
my life like a sport, I need to find a coach who I
trust in every area of my life, and I need to create a season for my life, to overcome my fears and
reach my championship, my Super Bowl or whatever
it may be in that thing. - And in one case that would be sort of public speaking. - Public was one of those things and I met a guy who is
a great public speaker, who is making a full-time living doing it and I was like, how you do this? I have no clue, I can barely
even get in front of a room of people and say a sentence. And he said you have
to go to Toastmasters, and you gotta do it every single week, and you gotta find the one
that scares you the most. And Toastmasters is an
international public speaking group, it's all over the world. Has anyone ever heard of Toastmasters? (cross talking) I never heard about it at the time. And he said go on website,
type in your zip code and there's clubs all around you. And so I said okay, I went on there, it's like 60 bucks for
the year of something. And I went to five different
classes, groups in a week. I went to each one that
I could find close to me. And when I got to the fifth one, it was the one that scared me the most. It was like everyone was in suits, it was all like professional executives who like just could speak so poetically and I was just like
captivated by these people. I was so terrified, I was like
this is where I need to be. The other ones didn't scare me as much but I was like, these
guys scare me the most, guys and girls who are speaking. So I went back there the
next week, I joined the club, I didn't have any money, but I bummed 60 bucks from my sister to like pay the annual dues or whatever. And at this time, I
had a full arm cast on, so I'm in a cast from here to here. walking around with a cut-off shirt because a shirt won't go over-- - It's hard to wear a suit with a cast. - Exactly, so I'm wearing this cut-off football jersey that I have, like a T-shirt that I would wear and everyone else is in suits. And I walk in there, I'm
the 23 year old punk, I've got like a backwards cap on, like just looking like a
football jock dude, right, just walking in here like, yeah. And I remember being so terrified, they had this thing called Table Talks where you get up like
a minute your first day and you answer some questions. I couldn't answer these
questions, I was so terrified. But thankfully, they were all
like, you did a great job. You know, they kinda
have to like lie to you. - We all need friends like this. - It's positive feedback, right, like, we acknowledge you for standing in front of the room type of thing. Right, it's like the things you did well-- - Good job for having a
face, well done, nice job. (audience laughing) - And here's the things like next week, focus on looking us in the eyes, focus on slowing your pace, focus on this. So they'd give like a few suggestions. And after I went in and kind of bombed the first couple times, I was hooked. I was like, I just wanna get better, I wanna get a little bit
better every single week. So I had a coach in Toastmasters that I would film myself give the speech and it was like a three to
five minute speech I would do. Film it, we would watch
it over the next day and he would give me feedback. And he'd say, here's what I
want to try for next week. And I did that every
single week for a year and I started behind the podium with a typed out speech word-for-word. I look down on the podium
at my notes or my pages and read word-for-word the first times without even looking up. To the point where I was like, okay, I had it all printed out but I was looking up like
every minute and just like, you know, speaking and then looking up and trying to pause around, right. - Yeah, dramatic pause. - To try to practice, to
the point where I was like, okay, I'm just gonna have
note cards behind the podium. Still have my safety zone
like behind this thing where I can protect
myself but have note cards and I practiced that. And then I had note cards
in front of the podium and then I had one note card
and then I had no note cards, to the point where the end of the year, I was just delivering
speeches over and over with ease and with confidence. And getting like these standing
ovations in Toastmasters, which they were just kind
enough to do it, right? But for me-- - Like everyone stand up-- - Yeah, exactly but I
think they also saw like, here's a kid who showed
up every single week, who is committed to improving, who wasn't that good and still
has a long way to go but man, they could see the difference. And it's because I created
a season for myself, I said in one year, I wanna
generate $5,000 in a speech and I put it up on my wall as my goal, that was my Super Bowl goal. And I always put goals up either
on my mirror or on my wall and I usually frame them, I sign it and I put the date it's going to be accomplished by. I've been doing this
since I was a teenager. And for some reason, seeing it with a date creates urgency for me
to overcome the fear. It's like, okay, I need to generate $5,000 in the next 12 months,
how is it gonna happen if I can't even speak in front of a group? - Yeah. - And so, it's constantly, I look at it every
single moment of the day when I'm in my room or in the
mirror, I see it and I go, what's the action I'm taking today to get me closer to this by that date? And I think creating that
structure just works for me based on my sports experience
and having seasons of life, where every single day
there was an action plan, there was a game every single week, we filmed it, we watched
it back, we got feedback and I'm just repeating the
process of taking action. And that's how I do
everything, with that format. - There's this structure that I love and I think for just a small
anecdotal personal story, when I bailed on the
things that everybody else, dropped out of medical school, bailed on career and professional soccer and a bunch of things. And the first thing I wanna do
was like I'm a photographer. You know what, a schedule, that's the man trying to keep me down! I'm an artist, you know,
I wake up whenever-- - Creativity. - Yeah, exactly man, whatever. And that worked for a little while, and then it stopped working
because life happens and things get in the way in, and get busy and you get distracted. And then I started experimenting
with sync all schedule. And some sort of framework for me, it was a little bit different
than we had talked about, but this is a really common thread, you know I got hundreds
of guests on the shower, and there's like an action plan. It's not just random action,
it doesn't have to be, like to each their own and
your you had your own way, it was framing a goal and
doing something every week. Whatever the thing is, I found that having some system works. I know you've talked to a lot of people, is this how you have
achieved all of the success? - For me?
- Yeah. - Yeah. - Some sort of a framework. - I create a season and a goal. It usually starts with
a seed of a dream, okay? My dreams to be on Ellen. Okay, well that's not going to happen in this season of my life. It might take three years,
five years, 10 years, 20 years, it may never happen, but if it were going
to happen, that dream, what's the goal in the
next three, six, 12 months, that's going to put me closer towards it? So for me, public speaking, the dream was to speak
in front of stadiums. 50 to 100,000 people at a time. But I was like how is
that ever going to happen if I can't speak in front of five? 50,000, but I can't even
speak in front of five. So, for me it's planting and
just visualizing the big dream but then saying okay, what's the steps to getting my first $5,000? - And I think it's a lot
of folks out there anyway, that's cool, but I
can't possibly chronicle and back out deconstruct the steps from sitting on my sister's
couch with a broken arm, to being on Ellen. So, do you make those things up, do you like fictionalize it? - Make what up, make up the steps? - Yeah, like, I don't know, like-- - I find coaches and mentors. I find people who've already done it, so actually at Toastmasters
there was a guy who had a book that was featured on Oprah. So I'm picking his brain, I'm asking him, I'm learning from him and how he speaks, I'm reading his book, I'm asking did you connect with someone, like talking about building
relationships with publicists and being on local press,
and regional press. So I was like okay, let me
try to get like a blog written on like a popular blog, then let me do, 'cause he was like if you
want to be on Oprah or Ellen, you've gotta be able to perform in front of a live studio audience, you gotta be able to deliver
short bite sized answers, if you only have three minutes on TV, right, three to five minutes. - Yeah. - And I didn't know how to do that, right? I'm learning public speaking
in front of a group, but I didn't know how to answer-- - Television prep, media prep, yeah. - What was gonna like
make it hooky, poppy, what was the thing that they were to say, we need you to come back
every month and talk because you're amazing. So I studied that as well,
so there's many parts of, I knew that I had to
build a credible brand, I knew that I had to
create results of business that were credible. I knew that I had to have an image that looked, you know,
Ellen or Oprah proof. I knew I had to write a
New York Time Bestseller. I like new all the elements. - Sure, and how did you know these things? Like to be clear, what you're really doing is you're just looking at
other people who've been there? - Researching, just constantly. - Yeah, and this is, I think that thing that keeps most people from like, they tell themselves, oh, I don't know and there's no map for being on Ellen. There's no place, like
look up on the internet how to be on Ellen, but
what I'm hearing from you and what I think is what you're saying, is like look at the people who are there, what do they have in common? - Oprah has a book out
called like Sunday's-- - Super Soul Sunday's? - Something else, something Sunday's, does anyone know the name?
- Sunday Vibes? - No it's like--
- Sunday Brunch? - Lesson's of Sunday's
or something like that. It's like her lessons
from Super Soul Sunday's, it just came out like six months ago. And I'm flipping through it, and it's like all of her guests, and kind of like a one or two page story from each one of them,
and their idea for life. And I'm flipping through
this and like man, I've interviewed that
person and that person, and like half the book I've
interviewed the guests, the same guests is Oprah's interviewed. - Yeah. - And so I'm just, again I
was studying these people, that Oprah was interviewing
from an early age, or who was on Ellen. I was studying people who
were getting mainstream press. Looking at their website and I was like, what makes me interested in their site? Why do I want to stick
around on their site longer? And I just would interview designers, I would interview programmers, I would just interview the
people who built the sites, and say why does this work? Why am I fascinated? Why do I feel like this
person is more credible than they actually are? Why do I want to opt-in? Why do I keep going back? Why do I subscribe to their podcast? Why do follow them on social media? And I just started just
saying how do I feel about this person? And what are the elements of their brand that makes them so fascinating? - It's fair say that you're deconstructing the success of the people, right? You don't have to like, what is it in order to know the stove is hot, you don't actually have to burn yourself, you can let someone else burn themselves and then watch them. And say okay, I know
not to touch that thing, it's hot and by the flip side is like wow, when they found the success they had done, you know X, Y, Z to prepare for it. I think that's very simple. - And I was the youngest of four kids, so I watched my older
siblings mess up every week, like they were making mistakes constantly. And I would watch the
reactions of my parents, I would watch their feeling and emotions. When they would get grounded, I would watch all these things. So I was very observant as a kid, 'cause I was like this lonely kid that was just like the brat of the four, that no one wanted to hang out with, so I got very good at observing people and fascinated with what
are people looking at? What are people listening to? What makes people cry in a
good way or in a angry way? What makes people come alive? When I asked this question,
why did they light up? So for me I was always
just studying people. - Yeah, human behavior. I think deconstructing
the success of others is the big sort of unknown commonality that will help in mastery. I wanna go back to
something you said earlier. You talked about mastering, in this case, public speaking, for example. And you talked about
this sort of flywheel, that when you can Master
something that gives you courage, and I think use the word momentum. So like how important is that? Is it about starting small? Is it about doing
something you didn't think you could ever possibly fathom? Like what's your recipe
for creating momentum? - I think it's writing
down your biggest fears, and the one that is the scariest, the one you think you can never do, then it's creating a
challenge for yourself to go all-in and overcome that fear. 'Cause that fear is holding
you back from confidence, it's holding you back from momentum, and until you conquer that fear, I'm not talking about like
jumping out of an airplane or like picking of up
spiders type of fear. I'm talking about like
the fears of, you know-- - Rejection. - Yeah, rejection or like
having that conversation with my husband that
I've been wanting to have for six years, or having
that whatever it is. Speaking for me, as a teenager,
it was talking to girls. I was terrified 'cause I
was rejected all the time, and I was like all my guy
friends have girlfriends and I don't, like what's
wrong with me, right? Teenage challenges, you
know, things like that. And it's always the thing
that I'm most afraid of, that's what I wanna conquer. So, for example like overcoming
my fear of talking to girls. I was a teenager and just never, I think was a fear of
speaking in public as well, I just never felt comfortable
talking in front of people, let alone like girls
that I was attracted to, or had a crush on. So I said to myself, I'm sick
and tired of feeling this way, like I can't keep living this way, it's killing me inside, right, this is like every teenage
boys like struggle. And I said every single time I see a girl that I think is attractive or cute or I have like a crush on, 'cause I would never
speak to them before this, ever, like, no way. I said every time I feel butterflies, I'm gonna go up and say hi. And man did I crash and
burn like the first week, because was just-- - Lewis is on a rampage,
what's up with Lewis? - Crash and burn, but I
created a structure for myself. I said this summer, two and a
half months, here's my season. Every single day, the challenge was every time I saw someone,
whether I'm out in the street, or at the rollerskating rink
or where I was as a teenager. - Nice one, rollerskating rink. - Right?
- Yeah. - I used to go every Sunday
with my mom, it was awesome. - Well that's part of why you
weren't getting any girls. - Probably, probably.
(audience laughing) I was a mean roller skater though. - That's right, no I get it. Shoot the duck, I remember that one, you're like shoot the duck. - On one foot, going around, yeah. I was the backwards skating guy. - Ooh nice!
- Anyways. - The crossover, you have the scissor? - No, the crossover baby. (audience laughing) - Do the electric slide. (imitates music) (audience laughing) Yeah.
- But we digress. - And so I had a structure for myself, and I learned this from sports. I was like okay, what's the goal? The goal is to be able to talk to someone and have them talk back to me. You know what I mean, without like running away
or whatever was happening. And, first week was horrible. Like, just terrifying, you know? It's just like so scared to
just put myself out there. It wasn't about kissing a girl, it was about like being able
to interact with someone and not being terrified. And by the end of the summer,
I was speaking to everyone. Like, I remember my guy
friends would be like, man look at that girl over there, I would just walk up to them, 'cause I was so conditioned. I wouldn't even talk to them about, like, what should we say or
what's this or what's that, I was just like, I'm walking up and I'll figure it out along the way. And putting myself out there like that just gave me so much momentum, because once the fear is eliminated there's nothing holding me back. Once the doubt is gone, then I can go pursue the things I wanted and at that point it was pursuing girls, but I used that analogy and was
able to pursue other things. Same thing with launching my podcast. I remember 5 1/2 years
ago when I launched it, I was going through a
transition in my life. I had just sold a company to my business partner at the time, I was in a relationship that
was kinda like up and down and was essentially
ending that relationship. I'd just moved from New York City to L.A., so I was in a lot of
transitions in my life. I'd just turned 29, and was like what's next
for me, I have no clue. I'm a little afraid and I
was afraid of the transition and holding onto an identity. So I was like, how do I
need to reinvent myself? I need to let go of this thing and I need to put myself
out there, and I'm afraid. But I said okay, I'm going
to give myself a challenge. I think this podcast thing
is going to work out, I just had a feeling, this
was before podcasting was big. 2012, and there was really
only a few podcasters that I was even aware of. No one was really talking about it, but I just had a feeling like-- - I had a podcast.
- You did, yeah. Five years prior, when I
was on my sister's couch, I was interviewing people,
local business leaders, I was using LinkedIn and
connecting with influencers and asking them questions about how they got to where they were. I was doing this, I just wasn't recording it
and sharing with people, but that was the secret sauce that helped me build my
business for those five years. That's the thing to help me become better at public
speaking to get paid. That's the thing to help
me, like, launch a book and courses in all these things, was my interviewing people. And I was like man I really wish people could hear these conversations. I get to hang out with Chase
Jarvis at South by Southwest at 3:00 a.m. in the morning
at some weird hotel room. (laughing) - This is a true story that
we're not gonna go into. - Fully clothed, don't
worry, no, I'm just kidding. And the conversations we
would have and other people, and I was like man, I'm so lucky to have these conversations, 'cause I would take it
and apply it to my life or my business or whatever is happening. And I was like I feel like
I'm doing a disservice by not sharing this with other people. We were talking about this the other night about another thing we'll
talk about off camera, about if we we're not following our gifts, I think we're doing a
disservice to the world, for not pursuing them at
the at the fullest amount. I feel like we're doing a disservice, and I was like I think I'm pretty good at like asking questions. I don't know, I've been pretty
observant my whole life, this is how it's not done it but no one really knows about me. And this podcasting thing
but be the right platform, I don't have to do video,
which cost $12,000 a show. I can just do audio and see what happens. And I remember being stuck in traffic when this idea came off in L.A. I was like man there's so
many people in traffic stuck, and I feel stuck in my life and maybe other people
feel stuck in their life. So let me create something,
where people can get unstuck. And the School of Greatness,
the name came to me because I feel like I didn't
learn anything in school, to be honest, except for studying people. And I was like I wanna share the things that I'm learning now, that I wish they would
have taught in school. How to manage overcoming fear, how to manage communication, how to manage personal finances, 'cause I never learned about that, how to manage anything. And I called two people who had podcasts that I knew of at the time, Derek Halpern and Pat Flynn. And I was like tell me
about this podcast thing, like is it even worth it? Should I do this, is it a fad? And they were like this is the most fun I have in my business right now. The audience is the most
engaged of my audience who listen to my podcast,
and I can't get enough of it. And I remember I told myself, I was like I'm not gonna
listen to a single podcast. 'Cause I didn't want to
be personally influenced by how someone else did
their intro and their show. I was like I just want to create the thing that I would want to listen to. What's that thing? I'm gonna create it. And so I just started analyzing, like how do I want to feel? The energy what do I want
people to take away from it? And how do I make it so
every time they listen, they feel like they have
to share it to 10 friends 'cause it was that meaningful
to their personal life? And that became the essence. I was like, started mapping it out, I was like okay this is
how the intro's gonna be, it's gonna be inspiring, I'm gonna have a quote
'cause I like quotes, I gotta have this, I gotta
say message at the end that speaks directly to people's hearts. I was just like, and every guest has to be better than the last. - I was one of your first guests, so I'm a little bit worried. - Exactly.
(audience laughing) - But that was kinda
like the essence for me, I was like it's gotta be different. You talked about before about like you wanted to be different. You wanna be great but you
also wanna be different. And I was like my show
has to be different, it can't just be another interview show that everyone's doing the same people. I'm sure there's going to be some overlap, but I've gotta keep that
don't go on podcasts. Like, I just had Kobe Bryant two days ago, I don't think he's ever done a podcast. And for me, I almost
spent two or three years texting a publicist, following up with someone
on email every single month for two or three years
to get that one person. That could be the game changer, you know. And for me, that's what
makes it different, that's what makes it unique. There's over 620,000
plus podcasts on iTunes. - Yeah. - Why would someone listen to yours? Why is someone gonna care? And you have to find your
industry or your niche, and see what's missing in that space? And then create the thing that
you would wanna listen to, but that no one else
is doing at this point. I was able to get away with
it at the time 5 1/2 years ago because there weren't that many podcasts. but now everyone's got a similar format of interview show, right? I don't even remember where
I was going with that story-- - No, it's great, I think
we're still chronicling, I think being different and better, and how did you land with
the School of Greatness? And I think just seeing
that you had some friends that were getting off
joy and value from it, and you yourself wanted
to provide a vehicle for this information. - For me it was figuring out what's my next step gonna be, right? I was stuck and I was like
scared of launching a podcast, 'cause I was like well,
what if this is a fad and no one's gonna listen to it? Like, I don't have a platform anymore, so I got to start from scratch. I don't have this audience because I sold it to
my my business partner. What if no one listens? What if, you know all
these things I also felt, but I was like okay I'm
going to get myself one year. - It's back to the season thing, right? - I'm gonna give myself one year and I'm gonna commit to one a week, for a year, which was a lot. - That's a huge commitment. - It's a lot, it's a lot of time. - If you're thinking
about starting a podcast, I do not recommend that
right out the gates, but if you're trying-- - Unless you got a big
audience already, then it's-- - Radical action, you know,
this is a mutual friend of ours, Tony Robbins, like, massive action. (cross talking) - The first one was on my iPhone. Put it down here, was in like a loud room, it wasn't perfect but I had a guest that was like a big name and I was like, I need to record this now
or it may never happen. And I literally just pressed record and was like trying to speak over to him, like, do this type of thing and like people were opening
doors and it was loud. But I was like I've got a piece content and it's really good. I'm going to put it out there. I'll try to edit up the best way I can, but it's going out next week. And I think that's always
been one of my gifts, is like launching and improving as I go. As opposed to this needs to be perfect, I need all the perfect
equipment right now, I need this, I need the logo, I need to design a website
before I can launch my podcast. No, you don't.
- Yeah. - Like just get it out
there and get it started, because probably no one's going to listen to the first five or 10 anyways. But just gotta give you
those practice reps. And it's gonna start building momentum. And you're gonna start to build belief, like, oh, I can do this.
- Yeah. - And it's not that hard after all. And so I did this for
once a week for a year, and I said I'm not gonna
monetize it for the first year, I'm not gonna bring on sponsors, I just want to add value to the world and see what happens. And I remember after year one, sponsors started coming in,
like within three to six months. Because I think the essence of the show and the people I was getting on, they just started coming at me and I was like, nah, I'm good. I didn't take any until after year one, and then at the end of year one, I remember I started getting emails from people saying gosh, Lewis, like, can you do more episodes, because I listened to on Monday's and then I have to listen to a podcast that I don't like the
rest of the week, right? As much as yours or whatever, I have to listen to like other
stuff that's not as good. And I was like man, one a
week is a huge commitment. It was exhausting for me at the time, I didn't really have
the support or whatever. And I was like it's hard to book better guest every single time. It's like, the standard that
I was setting for myself, so I said okay, I'll do two a week. So the second year I was like, Monday and Wednesday's or whatever. And at the end of that year, the same person emailed me and said, I love it that I listen to you
on Monday's and Wednesday's but the other days of the week-- - What about Friday? - Yeah, exactly, he goes can
you do another episode a week? And I was like this is a lot, but I figured out a
way to do three a week, that I've been doing it for
the last three years now, that's worked for me. And I think that's kind of the sweet spot with my type of show,
is three a week's a lot, but I think it's still works. I do two long for 'em, then
I do like a five minute kind of inspirational guest on Friday's. So it doesn't take a lot of time for me but two a week is a lot. You have have eight in a month, pretty much eight a month. But 'cause you're constantly booking and I'm the one booking. So I'm running a full business, interviewing, writing books,
doing events, speaking, you know, doing all these other things. - And you're still hustling talent? - But I'm hustling talent the whole time. Which is really challenging. - But it keeps you real, too. Like if you're doing the outreach, and what I find is that-- - I also have that relationship, you build a relationship, which makes the interview better, but it's just a lot of work. - Yeah, I get it. So I'm gonna go back a little bit, I think you have helped us, you've painted a beautiful picture of starting something small, start with what you have. Launch--
- in a season. - Yeah, with a season in mind and goal at the end of that season, I love that structure, it's amazing. Let's talk about some of the
things that didn't go well, 'cause we talked this very linear success, so, give me an example. And I think there's a theme here also, which I'm trying to underscore, which is probably the more
that you do this stuff, things that don't go right
start to stop feeling like big huge failures and they're more like oh, just a little road
bump and then I adjust. But give me a couple road bumps, 'cause we wanna know you're human. - I think over, I mean, I'm pretty good at researching a lot of things before
I launched something, of like having an like a good intuition, like I feel like this
is going to work well. And I've done enough things now that I feel like I understand, but-- - Have you ever blown the audio, you'd done a whole podcast, and then you realize you
forgot to hit record? - No, but there was one that, like, I recorded and then like
the audio broke or something or like the editor couldn't
figure out how to edit it. And like it wasn't even playing. So I felt horrible, 'cause
I had to ask that person to do the interview again, and that was like the worst feeling ever. So that was like a small thing, but I think, I'm kinda tryna think. You know, I try to over
commit to doing so many things that I get excited about. I think as my audience
and opportunities grow, I'm like let's do that and
that and that and that, and then I have no time and I'm exhausted, and I've burnt myself out. So I think it's learning, I didn't have any opportunities
when I started out, no one cared about me, no
one wanted interview me, no one offer me any money for
anything the first two years, because I couldn't offer anything. - Yeah. - So I think it goes back to like, man I'm getting so many cool things that are just like fun and interesting and there's, you know, and I have to turn down
a lot of money now. So for a guy that was poor and broke and didn't know how to make money, the idea of saying no, I
don't want that $20,000 is like crazy for me
to think about, still. But I also have to
logically say, well okay, saying no to this is going to create a much bigger opportunity over here and an abundance of something else, and more time and freedom. So it's just learning how to
balance all the opportunity and not doing everything average but doing three to four, five
things really, really well. - All right, we've talked
about how to shift gears, how to create momentum,
we talked about Mastery, talked a little bit about
some struggles and failures that might not be up widely
know or written about you. Let's talk about mindset for a second. So, I think implicit in your story about visualization of the goal, and you putting it on the wall and signing your name and the date. I think I'm extrapolating
that there's more to how you make and you
manifest things into your life. So can you talk to me a
little bit about that? Like, what's your process? How do you control your mindset, so they don't have negative self-talk. To me mindset is a huge part of every successful person's success. And deconstruct that for us a little bit. - Yeah, I used to beat
myself up all the time. As a kid and elementary
School specifically, middle school and high school. I think my mind was constantly negative. And I would tell the principal
when I would get in trouble, I was like I wish I were dead. I would say that over and over again and I'm not trying to say it lightly, but I think I would
say that over and over, I was like why am I here, I don't understand why I'm even alive. I don't get the whole point of this, I was struggling in school. Again, the youngest of four, I didn't have really any friends, I was in the special needs classes, I had a second grade
reading level in eigth grade when I got tested. So I just kept thinking like, something's wrong with me,
something's wrong with me. Why am I even here,
what's the point of this? There's no purpose for my
life, I'm taking up space, I'm wasting everyone's time,
everyone says I'm annoying, so why am I even alive? I think luckily, I had some great, I moved to a private boarding
school when I was 13, and I think that was the
turning point for my life, because it was a very positive
Christian-based school, where there was structure,
there was order. There was, you know, we
were waking up at 6:00 a.m., you had to clean the room,
you had to make the bed, you had to study the Bible,
you had to do all these things. You had two hours of study hall, at the end you had practice after class, and I was living in a dorm with
a hundred other boy, right? So I was around this community
of boys that I felt like, I had friends for the first time. 'Cause I didn't feel like
I had friends growing up. I started to develop my mind a lot, I think in high school. And this where I started to
study people and realize, okay, why is this person talking to me? Why are they interested in me? And when I got really good at sports, I realized everyone
wanted to be my friend. And so I was like okay,
let me keep doing that because that's working. People like me now.
- Yeah. - And then when I lost my
ability to play sports, I was so terrified that no one was gonna wanna hang out with me anymore. - Go back to childhood trauma. - The skill that I had,
now I no longer have. Like, my ego is stripped, so why would anyone
want to hang out with me if I don't have this value? I went to a Tony Robbins seminar actually, when I was like 15 or 16. My dad bought me a
ticket and my mom to go, in St. Louis, Missouri. And I remember it was
like a three-day event and there was all these
like Super Bowl winning sports coaches and athletes. And Donald Trump was there at the time, actually it was funny. Yes, this was like back
in 1996 or seven, right? 20 something years ago. And I remember Larry, it's
funny, Larry King was there, too. And I've interviewed Larry
King now so it's like so funny. So all these people were there were kinda like my heroes at the time. Like these sports heroes,
maybe not Donald Trump, but everyone else was like, you know, a sports hero or a coach and
I got to meet these people. And I remember there
was 15 to 17,000 people in this arena, huge arena. - Yeah, Tony packs it in. - But I'm like 16 years old, 15, 16, and I'm sitting kind of like, call it the 50-yard line
of this arena, right? Like a middle-- - Back, the middle back. - Middle back, right, but I'm in the isle, 'cause I'm 6'4 at 16, so I'm like we gotta sit in
the isle so I have leg room, 'cause this is like rows. And at one point Tony, who
is larger than life already, he's on stage-- - He's a huge human, 6'8. - And his energy is so big on stage, like you could feel it
throughout the whole arena. He gets off stage, I'll never forget this, he gets off stage, they're playing the song
Don't Worry Be Happy as he's walking around. He's like whistling,
you know, don't worry. And he comes around like
walking closer to me, I'm like oh shit this guy's big. (laughs) He's walking closer and closer, then he stops like this close to me. He doesn't look at me but
he's looking out about, above my head and just kind
of speaking to the audience. And I don't remember what he said, but I remember the the
way he was making me feel, like the energy he
possessed in that moment, I was like God, I wanna have that, whatever that is, I want that. Because I didn't feel that at the time. I was like whatever that
is that, that calmness, that belief, that presence,
that was just so magnetic. It was like vibrating in my heart. I want to be speaking in front of arenas of like 15 to 50,000 people doing this but I have no clue how
it's going to happen, 'cause I have no clue why I'm even alive. I have no clue what's
happening in my life, I have no purpose, nothing. So, I got to start getting to work, but-- - Was it school, high school, that started giving you that structure? - High school gave me that structure, I mean middle school, I
started in eighth grade, but in high school it
was really structured. Living in a dorm as a boarding student gave me that structure. And was really powerful
because I didn't like the structure first but then I craved it. And I was like wow.
- Sounds familiar. - And I was like structure
allowed me to have more freedom. And it's probably the same with an artist, if you're just like go shoot a photo, you're like what am I shooting it of? But if we're like I want you
to shoot a photo of a mountain, and I want it to be in this frame, then you can be as creative as you want within that structure, right? - Great, a little creative
constraints and context, yeah. And also doing it, not necessarily only when you feel like it, right? You had to get up and make your bed-- - Everyday, I wanted to sleep in everyday. - Totally, the artist
that just makes stuff when they're inspired,
doesn't make very much stuff. So I think there's that structure, to me is really simple
and extrapolatable thing, to every endeavor, you know. We're talking about the
School of Greatness podcast right now and but there's
people home listening, it doesn't matter if I'm
a building a business, losing weight, finding
a new mission and vision for self and a structure. Just sitting down as a writer, you've heard writers
talk about all the time, just sit down and write 500 words a day, or a thousand words a day. And if you write a thousand,
and only 200 of 'em are good, you can have a 60,000 page, I'm not going to do the
math, that's too fast. - Right, right.
- But you get it? - In a few months.
- Yeah, exactly. - I thank you, recovery, recovery. So if I'm in the mindset,
it is been a process, it wasn't like it happened all at once, that one moment in my
life where I was like now I have this mindset. When I was five my dad
never carried a watch, but he was always on time. I don't understand it, he had a clock in his office
and going to clock at the home, but he never had to watch on. And he would never celebrate
my birthday growing up. So I was the youngest of four, didn't get attention as it was. Most people I call you
probably got all the attention 'cause you're the baby,
I got no attention. My brother was in prison for four years when I was eight till 12. So, my sisters were like
getting into trouble. So all the attention was on my siblings. And so I started to get into trouble to try to get more attention, right? And I didn't a birthday celebration when I was when I was a kid, and all my other friends-- - Why, can I ask, can you just-- - Yeah, and my other classmates
would have these birthdays like cakes and presents and
I never got any of that. And I remember one day
asking my dad, like, how come you don't celebrate my birthday? Do you not love me? Are you not proud of me? And he looked me in the eyes, he was like I'm so proud of you, I love you so very much but the reason I don't celebrate birthdays and the reason I don't
have a watch on my hand, constantly checking time, is because I never want you
to be limited by your age, I never want you to feel like you're too young to try something, I never want you to feel like you're too old to try something. And I didn't understand it at the time-- - Damn, dad's a sage. - He's amazing, but he
was like so many people that I'm around say
they can't do something because I'm this old, I'm
just young, I'm whatever, I don't have enough time,
I don't have enough time, there's not enough time in the day. And he said I never want you
to be limited by your age, so never think about your
age as a limiting factor. And so, I still was like
yeah but I want some cake. (laughs) - How about a birthday present? - I was like just give me some cake, just celebrate me for a moment. But I think we learn through
observing our parents, we learn from like listening
to them over and over, whether we think we're learning it or not, but I just, I was like, my dad
said I can do anything I want at any age and I'm going to believe it. And I think I started
to create those results at an early age, where I was like here's an example, here's
proof that it's possible. Let me find more proof that
I can achieve anything. And when I turn 20 to 25 and
I wrote a book before 25, no one else my age was doing that. And I was just like, who
says I need to be 30 or 40 or have a degree or have
this, like who says that? Like my old man says I can do
whatever I want type of thing. It's just like, and I think we can. It's just whatever we believe. So for me, I've always
been obsessed with learning those mindset principles. - Yeah, what do you do on a daily basis? If that's sort of strategic
and philosophical, like what's your day to day look like? - I'm pouring my thoughts all the time, yeah I'm not into the religion that I was went to the school for, I'm not really in the
religion, I would say. But there was a quote from the book that would say stand
quarter at the door thought, and I would always think about that, I was like what's the things
that's going in my mind? Why do I keep saying I'm not good enough? Why do I keep saying I'm
too stupid, I'm dumb, I'm never do well in class, I'm never going to do this, like I would say that over and over again and so I just started
guarding those thoughts, and I was like no, that's
not going to enter the door to my mind anymore. And so I just started
focusing on the things that I was good at. I was like man you're a great athlete, you have amazing vision,
you're a great teammate, you're really good at this, you really cared deeply about people. And so I just started allowing
those thoughts to come in. - This like a two million
year old organ, right, it's not meant to keep you happy, it's meant to keep you alive. And you got to actively
program the positive thoughts, I think that you look at
a world-class performer, that's another really
consistent theme in the show, every world class
performer that's been here, has a mindset a set, a set of principles around framing what's
possible in their mind. - I ask someone at one point,
it was like a health expert, I was like man it's really
hard for me not to eat sugar, like I just love cakes and cookies, like any type of candy. (cross talking) - Can I tell you little side story, this is for the folks at home. So last night, Lewis and I went to dinner, we hadn't seen each other in a while. We have a good time, we had
some steaks and some vegetables, we had steaks, prawns, we both had steaks, prawns, green beans and
then the server came by, the server cleared out plates and came back with the desert menu, he's like what would you
guys like for some desert? And we're like we'll have the
green beans and the prawns and we have an entire second meal. (laughing) And it wasn't sugar. (cross talking) I digress. - So anyways, for me sugars
kinda like my vice, right? I've never been drunk,
I've never been high, I've never taken drugs but sugar is like-- - This is true, when we
ate that second meal, and the food was amazing, I made it through without
getting an ice cream. (laughing) That's it man, that's my drug. Oh man, what was I saying? Oh yeah, so I was asking
this health expert, I was like how do you not crave sugar, like this is the thing
that's the hardest for me. And she goes I just eat more
good things, and I'm just full by eating more things
that are good for me. And so it's kind of like I just add more positive thoughts into my mind. I open the door for positivity, and if there's 100% of the
space is full with good things, like it's hard for
negative things to get in 'cause I'm already full, I feel fulfilled. - I think that the philosophy
is called crowding out. - Is that what it is? - Yeah, you overcrowd whatever it is that you want, crowding. - There's so much positivity,
like I just live in gratitude. A simple practical thing,
like every day I wake up and I say thank you. I just say it to myself, I think it, I say it out loud to my
girlfriend, I just say thank you, I'm so grateful to have
another day to live my gifts, to pursue what I want,
to experience my dreams and to just be alive, thank you. At the end of the night I say
three things I'm grateful for, every single night to my girlfriend. I asked her what she's grateful for first, 'cause I'm always evoking
it out of other people, and by evoking it out of other people, you're being a ripple of positivity and inspiring them to be more positive. And then I'll repeat back
what I'm grateful for. And every time I do that,
I just feel at peace. Because some days I'll
be very over stressed and over-worked, but when
I put gratitude in my mind and in my heart that,
then I feel at peace. Gratitude is the anecdote
to anger, fear, frustration. - You can't actually be grateful
and angry at the same time. - Exactly, so how my voicemail
when someone calls me, I say thanks for calling, tell me what you're grateful for first and then what you want, otherwise I won't get back to you. So I'm constantly just
trying to practice gratitude and I'm asking people all the time, when I do like a Q and A at an event, I'll say tell me your name and tell me what your most grateful for. Will do this year.
- Yeah. - And for me it's a practice for me because I can be very negative
if I don't practice it. - Yeah, go back to crowding. - Exactly. - So, let's play a little
bit of speed round here. We've had a conversation before and it was framed around the perfect day. Give me the 60 seconds on
the perfect day exercise, that you've shared with me before, I think it's great to put
it here on the podcast. 'Cause it was a separate environment where we did this exercise. - Yeah, I do this when
people tell me that like, I'm not sure what my passion
is or I'm not sure what I want, or I'm not sure like,
what I should do next, or I feel stuck in my life. And I say take out a piece of
paper and on the front page, I want you to write down if
you could wake up anywhere at any time, with anyone, eating anything, experiencing it anyway, write that down. Like how do you want to wake up? For example, I wanna wake
up, if this is a woman, I want to wake up next
to the man of my dreams and so I'd have them write this down. And he looks me in the
eyes every single morning and tells me how beautiful
I am, okay, write that down. And he rubs my back and
he opens the curtains to a beautiful ocean view
or a beautiful mountain view or a beautiful tree view. We make coffee together. - I thought you were gonna
say make something else. (laughing) (cross talking) We make coffee, we make coffee, okay? - And it's like writing in
detail, descriptive detail, what would that perfect day be like? And imagining every moment where are you, what are you doing, what are you creating? You get to be the artist
of your day, right? What would that painting look like? And obviously like if you
do that every single day, you're gonna get bored,
so it's going to change but like I imagine what would it be like, in essence of a perfect
day and write it down from the very moment you wake
up the moment you go to bed, write it down, a description. And then read it back aloud
and is there anything missing? If so, write it again, until you feel like man, that
would be an incredible day that anyone would feel proud of, and if that was my last day,
that'd be an amazing great day. So once you write that down on
the page, descriptive detail, then flip the page over and write down that time that you wake up
make it 6:00 a.m., 9:00 a.m. Whatever it is, that time,
and then every 30 minutes, write a schedule, so
this is the structure. So you need to have the big dream, the visualization of like
I want to be on Ellen, I want to be this, I want to
have the man of my dreams. Okay, now what's the structure look like? 6:00 a.m. wake up, 6:10 in the shower, it's not as sexy, right? 6:30 like making coffee. - Yeah, making coffee
(mumbles) consistent. - 7:00 a.m. it's like
meditating, working out, like whatever it is, you structure it out, throughout your whole day until what you do when you go to bed. And now you have order in your life, where you can be more flexible. And you don't have to
stick by these hours, and like a robot every single day. But I learned this way when
we were playing football, my first season, I'll never
forget this playing football, I would go into the
locker room every practice and there would be a piece
of paper hanging on my locker and it would have a
schedule from like 3:30, put your pads on, 3:40, on the field, 3:45, stretching, you
know, 4:00, water break. You know it would be special
teams, offense, defense, it would be like a five
minute for coach's speech, everything was detailed and structured, so that when we were out
there in those time periods, we could be creative, we
could play, we could be fluid, as opposed to see ya out
on the field after school, see ya out there, like,
that's not structure, And everyone's just kind
of doing their own thing, there's no order. But by having a schedule in my business, with my team, with my
personal life, everything, gives me more freedom and flexibility to create the life that I
dream about on my perfect day. - Amazing, we're still in the speed round. - Sorry.
(audience laughing) - No no, no no, that's
good, I love it, I love it. You've mentioned sugar, cake or ice cream? - Whew, I think ice cream consistently, but a good cake is worth it. - You workout in the
morning or the evening? - Right now it's the morning, because when I when I
wake up and make my bed and workout, it's like the rest is gravy. Because health is number one. - Yeah, do you have an eating program that you try to align
with, or is it just-- - I try to eat Whole30 'cause
I feel the best when I eat, kind of Whole30 principles,
which is no sugar, no gluten, no dairy, no grains. - Yeah, we were talking last night, like would you like
the cheese or the cake? And I was like hm, I thought
you were just on the Whole30? (laughs) - Cheese is like that. - Yeah, yeah, it's okay, okay. - It's the hard cheese is the one. (laughing) - This is how we justify things. (laughing) Should have been here last night. Are you a morning person
or a night person? - I'm not a morning
person but I do the things I don't like to do to make me better, so I get up early and I
workout when I'm tired, because it makes me better. - When you go for a run, do
you have music or no music? - Usually no music, but today
I put music on it was fun. - It's a beautiful morning here. - Yeah, it was nice. - Are you more of a
reader a podcast listener? - I have probably read maybe
five books in my entire life, yeah, cover to cover. I'm a skimmer and an interviewer. So I'll interview the author and I try to get the things out of them that they don't even
talk about their book. - Wow, yeah, what's something that you could reveal to us, that you haven't revealed in other places, that if someone was to hear
that, they would be surprised. - About me?
- Yes, no, about me. No, of course, you. - I thought you meant about
someone I've interviewed. (cross talking) Something about me that if I revealed-- - It would be like wow, even the people who have listened to all 400 of your podcasts, would like I-- - 691. - Thank you.
(audience laughing) I would never know that about us Lewis. - I think I shared a lot, that I was like always afraid as a kid and
would tell the principal I wish I were dead. I don't really talk about that that much. Something surprising. - It doesn't have to be big. - I don't know how much I wanna share, but I have a dream of being
on Dancing With the Stars. And it's one of my things on my wall that I've been looking
to manifest since like eight years ago, nine years ago. - Wow! - I was like what are the things I need to do to get on that show? 'Cause I started learning salsa dancing about nine, 10 years ago and
that was another fear of mine. Dancing, and dancing in public, and so I started dancing five days a week. I was why I was a truck
driver at the time, driving from Columbus
to Cincinnati and back, it's about a six hour total thing where I was driving car
parts in a huge truck that was the biggest truck you could drive with a normal license before you had to get a trucker's license. So I would drive that two
hours down to Cincinnati, drop off car parts, drive back. It's about a six hour journey total. And I would listen to
salsa music the whole time, down and back, in a CD
that my friend made for me of the salsa hits. I would watch YouTube
video tutorials every night and practice by myself like
I was dancing with a partner, in a mirror by myself. And I would go out five
nights a week and practice, until the fear disappeared. 'Cause I was terrified to
dance in front of people. So at that time I was like,
man Dancing with the Stars, this would be incredible
but I'm not famous, I'm a nobody, I'm just like
this white boy from Ohio, like what are the steps to getting there? I was like, okay, I'm
going to manufacture this, I'm gonna manifested it and actually thought I had
a chance this time being on, but it was maybe only in my
own head that I had a chance, but you know, I'm working on it. - If what you have
accomplished in your life, is any indication we will
look forward to seeing you-- - You'll see, everyone's
gonna vote for me. - We'll see you on Dancing
with the Stars very, very soon. I'm so grateful for your time, but I really appreciate
you making the journey. Please help me by saying
goodbye Lewis Howes, give him a big CreativeLive shout out, thank you so much, budm
it's much appreciated. - Thank you, I appreciate it. (audience applauding) - All right, that's about
a wrap for the show, I wanna say thank for tuning in and we'll be back again,
hopefully tomorrow. (techno music)