Why This Luxury Candle Costs $660 | So Expensive | Business Insider

[Music] this massive trudon candle will set you back $660 Sylvia uses this contraption to make sure each of the five Wicks is perfectly straight As She fills the glass container with specially formulated [Music] wax that's why Christine will spend the 2 and 1 half hours it takes to straighten 3,000 Wicks on these smaller candles by hand and while these cost less than the five Wick candle at $52 each they're still more than three times the price of a $17 Yankee Candle of similar [Music] size every step of the process at to's Candle factory in Normandy France has been honed over 350 years to create candles that burn evenly smoke free and don't sputter so what made these candles good enough for Marie Antoinette and why are they so expensive goes back to 1643 and back then its product served an essential purpose book you could find the bright white clean burning candles everywhere from the churches of Paris to Marie Antoinette's Chambers in versailes the basics of candle making are simple pour melted wax into a glass with a wick but a luxury candle must take those base components and Elevate [Music] them many cheaper candles use a base of petroleum based paraffin wax while luxury Brands tend to opt for natural waxes up until 2018 trudon used Blends featuring beeswax in its [Music] Candles now the company uses some paraffin wax but relies on vegetable oil for most of its [Music] candles the wax melts overnight and fragrances are added in the morning right before pouring tr's most popular scented candle is filled by machine but its highest end offerings like this $660 great size candle are filled by hand syv L glues five large WIS to the bottom of the jar with a squeeze of silicon and when the Wicks are dry in goes the wax as the wax dries it constricts leaving space around the edges and deformities that require a second por it takes hours to dry completely but there's really only one way to [Music] know but before Sylvie can complete the second poll it's time to pinch the wigs and same goes for the small versions Christine tugs and straightens each WI [Music] crooked or wilted wigs can affect the evenness of the burn and not all Wicks are created equal the lab optimizes Wick sizes based on the chemical formulas of the different sense but not all of tron's offerings are meant to be burned even when they do have wigs has worked at TR for 3 years but she has more than a decade of experience making wax busts the bust collection is is unique to it's a collaboration with the French national museum Council which provided the first molds but even if they'll never see a flame these wax sculptures are still created with the same attention to detail as tron's more traditional offerings but the mold only does part of the work [Music] she can also add [Music] material and if there's a hole too big to fill or some other major [Music] floor the busts are made from paraffin wax sometimes with a little added support a taper candle to hold everything in place [Music] one of the final steps is lightly melting the foot of the bust on a hot plate to flatten [Music] [Music] ital agar is working on improving tron's wax formulas even further here candles burn in all Factory Chambers all day long she periodically evaluates their scent and tests how well they [Music] burn evaluating the smell of new candles is the most subjective part of her job iello [Music] she notes her feedback and works with the company's various development teams to perfect the formula the lab is also responsible for quality control it's this attention to detail that sets luxury candles apart the global luxury candle Market is expected to be worth more than a billion dollars by 2030 [Music] um [Music] for

Channel: Business Insider

Views: 1,144,249

Keywords: Business Insider, Business News

Id: o3oqto7AHIs

Length: 10min 21sec (621 seconds)

Published: Sat Dec 09 2023