Why Rolls-Royce Cars Are So Expensive | So Expensive

[Music] rolls-royce makes some of the world's most luxurious cars known for producing handcrafted automobiles the promise a seamless magical carpet ride for its customers a rolls-royce car does not come cheap these are some of the best-selling rolls-royce models and these are their entry-level prices but with virtually unlimited optional extras upgrades and customizations the true cost of a bespoke rolls-royce has no limits in fact rolls-royce refuses to even discuss its base prices there isn't really a specific base price which we would just discussed because it really depends on each customer's and individual and the bespoke options which they like to design and develop with our beloved spoke team so what are some of these bespoke extras and is that what makes rolls-royce so expensive one of the first obvious starting points probably is the color we have a palette of 44,000 plus colors we replicate people's lipsticks and something from your house something your own something you've seen even we've done the dog of an owner a red setter so we exactly replicate them whether it be by the DNA the chemistry or whatever for us it's unique it'll be registered to your color and you can give it a name and it's yours and if someone else has seen it and wants to use that it's a finish we have to go to that person also permission when we go to the paint shop you'll see it's called the surface finish center because if bit of an insult to say we're painting the car it's more than that you're gonna have at least some layers of coat there's primers there's base coats there's color and unusually we put on two clear coats of lacquer but you could have up to 23 layers of coating which we've done before equating to about 45 kilograms in weight just of coat in addition to the endless variations of color rolls-royce customers can infuse their paint with materials to create special effects one particularly wealthy customer went one step further requesting the addition of a thousand diamonds what is a bit more Sparkle in the finish so it gave us a bag of diamonds we crushed them they were infused into the paint remarkably the detailed paint work on rolls-royce cars is done by hand by just one person my name is Mark Court and I am the coach liner for wrongful smart cuffs a coach foiler means that I am able to put this pinstripe on to the side of the car the uniqueness is the fact that I do it completely friend and I'm the only one within rail force that can do this that's like worldwide within the rolls-royce BMW group so the brushes are used he's made of squirrel hair we found that most brushes nowadays are man-made which tends to leave brush marks within these lines this is a natural hair this natural hair tea that tends to leave no marks at all so we work to one standard which is a highest end so we use one that leaves no brush marks at all and if customers without a coach line decide to add one to their car mark is on hand to travel worldwide with his paint brush as normal with rolls-royce well force never comes back to us when we go to it so if it's Hindu boy so be it that's where I have to go there is several unmistakable features of every rolls-royce exterior the handmade Pantheon grille the self writing wheel centers but ensure the our our logo is never rotated and the Spirit of Ecstasy ornament in fact in 2003 BMW paid 65 million dollars to acquire the rights to the rolls-royce name symbol and the Spirit of Ecstasy but it's inside the car where luxury and cost dramatically increases to create a virtually silent ride rolls-royce adds approximately 300 pounds of acoustic insulation around the cabin it's tire manufacturer Continental even developed special foam filled tires which reduced the noise of the road by 9 decibels the results were so profound that Rolls Royce removed some soundproofing to avoid causing acoustic sensory deprivation the dashboard of the rolls-royce phantom can even become a bespoke art gallery customers of commissioned artists to produce all sorts of designs for this space including this gold-plated 3d printed stainless steel installation that replicates the customers DNA profile another shining feature of rolls-royce is the starlight headliner an intricate series of fiber-optic roof lights that recreate the night sky it takes up to 16 hours to build these unlike headliners we're starting by drilling it and we perforate every single fall to Fred fiber-optic through every single on call we've got up to a thousand three hundred and forty volts we're doing this to achieve the stars yet on the sky so we're going to have the sky in the night cover with the stars as with all things rolls-royce customers can create bespoke starlight designs including randomly generated shooting stars one customer even had their design matched to exactly replicate the constellation of stars from the night they were born the embroidery on the upholestry is also tailor-made to the customer's design choice there's no real standard process that's repeated with embroidery just because every single design is completely unique to the customer it's not just a case of scanning in an image turning it into embroidery every single aspect of the image is thought-out the different angles of the stitch will reflect the light in a different way so rather than it just being a flat image we're trying to bring it out to that next level so it's almost three-dimensional like a hologram effect that you can get from our city the most complex embroidery project rolls-royce is completed is this special rose phantom model which consists of 1 million individual stitches the Rose phantom is the biggest of rotary we've done today we'll have to map out exactly what order we're putting all those embroideries onto the leather so that they will join up to match some of the stitching there's no tolerance you can't be out by a millimeter otherwise it's completely written off just take a small aspect of the Rose phantom this good example of the development of one of the butterflies what seems relatively simple when like an image actually becomes a very complex for embroidery so for the Phantom Rose headliner there's a few techniques that we hadn't used before because of the the scale of the Rose headliner we had to break it down to individual elements so each individual butterfly the flower heads themselves and then all the vines and leaves so you can see here is basically different layering of different colored stitches in different densities and by building those up we can create that sort of fade effect where it's darker to the center fades down towards of wings fine-tune them to the quality that we expect and then start combining it bring it all together for the whole headliner rolls-royce has seen a boom in sales over the last 10 years in 2019 sales increased by roughly twenty five percent to five thousand one hundred and fifty two units with the average age of a rolls-royce owner dropping from late 50s to mid 40s take Drake for example his bushu can model a special edition of The Phantom left the factory at a value of about 700 thousand dollars however the customizations that Drake made such as the diamond-encrusted / owl in place of the Spirit of Ecstasy is thought to have brought the overall price to about 1 million dollars the most expensive rolls-royce model ever built was the swept ale the result of over 4 years work this one-of-a-kind car was reported to cost 13 million dollars previously holding the title of the world's most expensive new car but while other top-end car manufacturers focused on speed manoeuvrability and super lightweight supercar status rolls-royce cars are expensive for one reason luxury [Music]

Channel: Business Insider

Views: 11,321,970

Rating: 4.8970098 out of 5

Keywords: Rolls-Royce, Business Insider, Business News, Cars, Expensive Cars, So Expensive, UK Original Video

Id: NUzDLpSkQTg

Length: 8min 36sec (516 seconds)

Published: Sat Apr 25 2020

Reddit Comments

[u/[deleted]]

it was on trending i think

[u/KiNgOfPaK786]

Phantom is the Flagship of Rollys Royce, starting at £360,000

Cullinan is The Luxurious SUV, basically a Range Rover redesigned and remade by Rollys Royce, starting price at £200,000

[u/tejhammer]

Don’t you think they went too far design-wise with the Phantom VIII? All those gawdy grilles and slashes, it makes it look like an Audi limousine. The 2004 Phantom VII and the DHC from that era are the last truly classy looking Rolls imho

[u/TheDoctore38927]

This is the single most redundant video I’ve ever seen