Why I use Perplexity AI MORE than Google and ChatGPT for Content Research

have you tried using perplexity air yet it's a really powerful research and answer engine and I found is super smart Amazon founder Jeff has invest in a company naid OD and use it daily so in this video I'll share the unique features that you should know about perplexity Ai and how you can use it particularly for Content research or just boost your daily productivity in researching because this is what I found in strength so what is perplexity AI think of it like chat gbt Plus Google perplexity is a conversational search and J power AI using its own a models gbt 4 clock you can AIT anything just like a chat Bard but it's more than a chat Bard it has access to the internet and can put information to give you the answer so in this case it's also like a search engine but what's the real deal so in traditional search or Google you type in your keywords and then you will go through each top search result looking through the pages and find the answer while on perplexity AI all you need is typing a question and then it will start Gathering different operative sources and summarize for you and give you the answer directly and what makes it so amazing is super smart it can understand your questions so accurately and now let's have a corck to of the tool basically once you're on perplexity you can start using it without creating an account but I still encourage you to create an account it will unlock more great features that I'm going to talk about once you type your question or topic then it will pull information from different sources including images videos and structure to response to you you can click here to view all the sources that it use so you can dive deeper into any of them if you want and personally I really like the interface is clean and simple you can also share your response with anyone with a link they can immediately access the response without registering an account so similar to what you can get from Gemini AI you can also simply copy the response and pays to any editor for further editing if you want you can then type any follow-up questions or pick any follow-up questions from a related question section which I found very useful to get inspiration it also let you search for videos on YouTube or images about the question now here comes the best unique features that I really like the first one is PR search whenever you are on PR search it will try to understand your question and sometimes it will ask you more question to make sure it get your question right so compared with a normal sear response will be much more comprehensive detailed and it shows what keywords it use to search from the web you can easily turn on PR search mode by clicking the rewrite function or when starting a new conversation but not that on free plan you only have five Pro curies every 4 hours but I found is not too bad because most of the time I found the normal search is more than what I need so make sure you give it a try the second one is the search Focus Mo it is used to fine-tune the results by focusing on particular sources like academ damic papers YouTube Reddit so the default is all that means searching across the entire internet it is available to both free and pay subscription no limitations and this is so useful whenever you just want your search result to be gathered from a particular source and to use the search Focus feature you just hit the focus option whenever you start a new fret and then click the desire options from a drop- down list for example what are the best place to visit in Vancouver then reddits to focus on the discussion fret and then you can see it will put all relevant Reddit Frets about the topic and give me the response unlike normally I need to go through every fres on Reddit it saved me so much time another unique features is the collection it allows you to organize your conversation into different categories or themes that you define and you can customize how perplexity should structure response based on your instruction so let's say I can create collection AI search collection then I can add a description and now here is the most important part you can customize the prom here so whenever you're doing the search Within These collection it will follow the instruction you define here automatically perhaps it's about the format or particular information you want it to focus on and then you can see is following my instruction and generating a response that I desire whenever you need to start any new conversation for your collections you can just go go back to the library and click the collections that you created and you can also share with other contributors or keep it private which is very useful if you're using it for research project another unique features is that you can access different AI models which is absolutely makes it outstanding like perplexity own model family sonm and the latest gbt 40 model by open AI clo 3 so you can always get the best response but note you must upgrade to the pay subscription to asset these models but I would say if your heavy user is worth it in a PO plan you can even upload images along your cury so perplexity we use it as a source to make the response more accurate now let's talk about the use cases and I found with a strength in doing research it's definitely a really powerful productivity tool for your content planning or creation process a really powerful use case I found is to as it to gener related topics by analyze ready fres and because these are discussion fres and so they're really specific compared to what you would get from chbt or German you can use them to improve the context for content and increase the dep for example assume I'm planning blog about gym intimidation I can ask there to use the r data source with the focus mod and give me a list of common questions that people are also asking related to gym intimidation the response is really good because as you compare with chat gbt they are definitely more in depth specific where you can use them to supplement your content creation not necessarily for blogs but perhaps YouTube or other social media now you can take a step further and ask it to generate a list of top keywords where you can put in to your content to improve the overall context and relevance and I would say the response is really good because they are generated from almost realtime data so it is always targeting to what people are asking so it saves you lots of research time going through the top search results and doing the analysis yourself another powerful way is to use it together with search data to improve your content dep because all these data can help to make your content more insightful basically perplexity is like a powerful research engine you can ask anything related to your topic and it helps to summarize the information for you for example I can ask it to give me a list of relevant statistic about gym intimidation and all said only to use data from repb and authoritative sources to ensure the accuracy you can also ask it to focus on web sources if you want so you can see is instantly returned a list of statistic to support my content and it also follow my instruction to use reputable media sources from news publisher associations so this will help you save tremendous time in researching all the background information that you need to know or right about the topic in your content and not only statistic you can also ask there to give you different leading expert opinion about the topic so you can further supplement your content and make it highly relevant another way is to use it to generate content outlines but unlike using the free chat gbt or German for outline creation you can also ask it to give you the suggested stock image search res page because it can access to the internet and this really sets it apart for example I'm planning an article about the Vancouver trip planning guide 2024 then besides asking it to generate the outline you can also ask it to indicate where I can put images or media and even suggest a stock photo search link to save my time altern L you can also ask it to give you the top search results and do some comparative analysis it's pretty similar but it will directly pull the top results to you for example back to this blog article I can ask it to give me the top 10 search results related to the topic and then summarize a list of topic they have in common in the body content then I can take that as a reference and follow the same and a bonus here is you can create Collections and customize the prom so it will always follow the same format information when you research another way is to ask it to include external links where you can include in your blog poses because sometimes you want to include external link as a useful reference to your readers so you can fully utilize these features now another powerful way is to ask it to summarize any PDF reports images often times as digital marketers we need to do client presentation or reports and putting Market information now you may wonder how we can can upload images to perplexity without going to the pro version and there are two ways to do that the first way is to copy any image orl or PDF report that you can find from the internet for example I have this image about the retailer market share from statista so right click and copy the image URL address and then pay back on perplexity and as it to summarize the image and only use this as the source boom so you can see it just helped me to pull the key findings from the chart very useful if you need to prepare findings from any child's images and I have also tried using multiple images and it works just fine but keep in mind if your images or chat doesn't have much text like title then it's best to provide some more context in prom so it can understand your question better and not only for images it also works for PDF reports for example I have this report and I can paste the link and ask it to summarize all the key findings and it's pretty accurate and precise and now you can even ask it to rewrite with Pros search and it will give you a much detailed response to use in your report or presentation or whatever content you're producing the second way is to First upload to Google Drive for example I have this chart and I can first upload to Google Drive that makes it accessible to anyone with the link and then copy the sharable link and now the trick here is to rephrase the URL in the format that perplexity AI can recog oriz or else it would prompt you with the right format so you will see it will give you what it analyzed from the image but keep in mind that for now I found it works only for simple charts or graphic and you need to give it much more context if you're using perversions let me know in the comments what your experience and if the response will be different because you can upload image if you also have a YouTube channel for your brand and need to consistently create content then another useful way is to ask it to analyze your YouTube videos and summarize the point that I'm mention so you can take it as a reference as you plan the same topic for YouTube content creation because perplexity can retrieve YouTube search results so you should fully utilize this feature for example if I'm planning a video about meditation for beginners then I can ask perplexity to retrieve some top YouTube results and summarize the content in bullet ponds sometimes it may not work for all the videos result but it's the rare case and I found it mainly P those either big YouTube channels with over 100,000 subscribers or video that have lots of views so the response will be pretty accurate and you can also instantly see what are the video titles that they use to get some inspiration but I would say the amazing part is it helps to analyze the content for you in a minute and then you can quickly get an idea of what are some key topics you should cover Before You Dig Deeper yourself into each of these videos it also has a chome extension so you can use it to summarize any key insights on any web page on any page you can just click the SU Miz button and it will immediately pull the key information for you super useful when I'm doing my content research on Google or just doing some self- learning another way is to initiate new conversation anytime you're doing Google search so you don't need to go back to the perplexity platform back and forth you can even specify to search within this domain this page or the entire web so this tool is super handy because you can simply access perplexity anytime if you want if you haven't tried perplexity AI yet make sure you do so it's definitely a great companion a long your day-to-day research to like Google give me a thumbs up if you enjoy this video and consider subscribing to my channel if you want more content like this and lastly make sure you watch my video on how to humanize AI content if you're actively using all these AI tool for your content creation see you soon [Music]

Channel: Grace Leung

Views: 14,691

Keywords: perplexity ai tutorial, how to use perplexity ai, ai tools, what is perplexity ai, perplexity how to use, ai tools for marketing, grace leung, AI for Business, Perplexity AI features, Perplexity vs Google, Perplexity vs, perplexity vs chatgpt, top ai tools for digital marketing, best ai tools for content creator, ai research, best free ai research tools, perplexity tutorial, perplexity ai, how to use perplexity ai for research, perplexity ai vs google, perplexity ai review

Id: IdCNE6XxG_g

Length: 12min 48sec (768 seconds)

Published: Fri May 24 2024