Guys! How are you? One more day in Venezuela and today we are going to do something I am very curious about, it fills me with intrigue today we are going to visit a pirate Apple store Venezuelan. It's no mystery, many of the major international brands have been withdrawn from this country, from this territory
or they have chosen not to open branches an example of this is Zara, who used to be in the country, now retired; Starbucks, in the same way; Sears corporate several years ago withdrew from the territory and within these examples we can put the big technology companies, such as Apple you can't find any official Apple store in the whole country, in fact find mid-range phones, top of the range in Venezuela is a little bit complicated, is not a super difficult mission but you walk into an everyday technology store and you find phones mostly very very simple, in fact the other day I went into one so I could show it to you, here I show you. How crazy, a telephone store, the newest phone they sell, is the iphone 5 Woow, and they sell it for $85 dollars. That's really what tech stores are like, finding a mid-range to high-end phone
is difficult and usually very expensive, however there are who are able and willing to buy an iphone phone and that's why local dealers have found the way to open their own versions of the store; you see them not very often but perhaps in the cities that I have visited I have seen at least one of them, they put names that make them sound very official, they put the apple's logo. I've never been to one and just now we passed, I saw one at the mall and I said: we have to get in, we have to document I'm very curious about what they will sell in there, what models of Apple they will sell, how expensive will they sell them? Will they be orginal or clones? How much variety? How many colors? How many accessories? we will find in there, Luisito technology
Venezuelan edition is about to find out. So let's go, come with me! [Music] Well, here we are "iphone lechería" wow, from what I'm seeing, it looks pretty official I mean, it looks...almost like it's real, I asked already for permission if they'll let me document everything good, all in order. So...well, let's analyze, the store iphone lechería has its own apple's logo here, of course it does and it's located in a little mall, one of these mini malls that have several levels, that are kinda outdoors, it's located in one of these. Well, let's go in, let's be curious and see what we find. Well, let's start. Hey I'm very impressed, really very impressed, this it's a very well made store I don't know, I imagined something else entirely. OMG, look even at the counter says hello like when you turn on your iphone, the font is a little bit flat it's not as round as the original but it's fine,you can buy it. So yeah, the table it's very well, here are exposed the cases, the straps and so on, all very cool, the phone cases too now we'll detail on this ok, I'm seeing some discrepancies with the original stores but it's all pretty well organized by color too even the shades are respected it's good taste; they show you the prices OMG, the workers even have their uniform, here good Enzo is leting me record him can I see your back? Oh my, iphone lecheria it very official, I'm stunned. We have wooden displays, the phones behind glass no no no, truly very real everything I suppose that something that would be missing to make it look more authentic is to put the devices for you to test them, as always it's in the iphone stores but in actually looks very well, lThey respected the tonalities a lot, I imagined another thing I don't know, I thought it was going to be other quality completely, but I'm very
surprised. Check, these are the phones that they sell, that they are telling that for example, these that are unboxed, are used phones, all these are second hand the 10 over here, 11, 11 pro, 11 pro max and all of these that are sealed, these are new phones and well, they have the latest models, this one here for example, this one is the 12 pro max that I thought it was going to be much more expensive, for example in Argentina if you want to buy an iphone is wow extremely expensive, it's costing you like twice as much or a little bit more. Here this one is selled, and I am fascinated, cheaper than the mexican prices. We are saying that an iphone 12 pro max, in the official store in USA, the official price in USA is 1,099 dollars as of the date I am recording this the one with the lowest capacity and this one is sold in less than 1,300 dollars OMG that's cheaper than in Mexico, in Mexico they cost 1,500 dollars approx, they cost 30 thousand pesos the cheapest, oh wow, it's much cheaper here. All my life I've been thinking that buying an iphone here was very expensive, I'm like the emoji of the clown. These ones here that are used, this is the 11 pro max they sell it to you for 800 dollars and the cheapest one you can buy is the 8 which is selled in 200 dollars, for example it's not bad at all, an iphone 8 is still pretty good nowadays. Look, they also sell ipads, all this they tell me that the they import from US containers directly that's why the prices end up being affordable, pretty much. They sell ipads, airpods pro, they sell them at 260 OMG! In mexico I think
they cost the same, like 250 or 270 dollars, more or less macbook air and they even have the new ipads all these things are brought in from U.S. containers. and they raise the price a little bit to be able to have a profit, but I'm amazed...I do not know what is appropriate in that case. And well they also sell more generic products, hard drives, headphones, I like that they sell also alexa here, the echo dot; these are a little bit more expensive, for example this one is 55 dollars, this one at 35 but what about this? is good! these are good alternatives
to get technology in Venezuela. They also sell here the cases for airpods, the straps for the iwatch all of this are products of imitation, but they seem original. The phones are original, these are real phones, these are used, these are bran new still in boxes, all accessories are copies, are imitation but you find enough variety, look the strap for the apple watch, the case for the aipods, chargers, adapters, headphones and they also sell you batteries, adapters, wires, and wholesale cases, these cases I'll say that as soon as you see them, you notice they are imitation, the apple ones don't come with plastic, they come with...the typography look a little bit different and so on, but there is a lot of variety! The originals from apple, usually come in little boxes, these come in a plastic package, but it's not bad at all and look at the variety, really a lot. This is a massive investment I was shocked, I'm completely fascinated; do you have this under concession or do you first buy it and then sell it? Yo buy it, right? Yeah, that's it I'm talking to the owner and he tells me that he has to buy it all, it's a heavy investment it's hard. He's the owner of the store. tell me, how did you get the idea of doing this? First started with my brother, we are big fans of the apple products, it started as something for fun we started to bring a few phones and more and more each time, until we realized that it was a real need in our city, there are people who consume apple products and there's no one to satisfy that necessity,so we started with a store of about ten square meters, more or less and a year and a half we've been here, which is a little bit bigger and little by little we're growing. How do you do to have such a good prices, so acceptable? We have a working system that we import directly, we don't buy from other
distributors here, directly we go to USA we source the products and bring them to bulk, that's why the prices are affordable And everything you sell here is real, original? No, the apple products are, the phones, the computers, the airpods, but the accessories we realized that they are very expensive, the original ones and we decided to import from China a big variety and that's what we offer here, but we always tell the customers the truth Sure, you tell them this one is not the real one Yes, with the accessories we are very clear here, it's our way of doing business, because people recommend us and little by little we are growing Tell us a little bit about how did you achieve this look and feel that seems very real Ok, we observed a lot at the apple stores in USA, because they're minimalist in style and they show their products directly and as uncluttered as possible, so we made a wooden table with a security table here, we need a key to open this drawer and theproducts like the cases we display them directly so that people can have direct contact and see the colors better; as we know, apple work with a wide variety of products and different sizes, we looked a way to make a safe and spacious drawer, as you can see the iMac fits there, and we also put products like the macbook air or ipad, a very minimalist display and people like it. And we always try to make sure that the customer gets human warmth when they come in, here even though this is already prefabricated, already brought from the USA I'm sure that people when they come in, we give them a warm and a very good welcome and the attention. In addition to that, at this place they also do repairs, for example if your phone breaks down, it's a reality that, for example if a part of an iphone fails in Venezuela is difficult, is like OMG where do I get it? What the heck? in this place they can do it, so it's very cool, the truth a place like this is the clear evidence clear evidence of this need, this taste that people have to consume quality technology products and if the authorities are giving the big international brands the facility to come in and set up a store, the people still want to buy it, it is not like people are going to say ok you don't let in the store, so I don't buy it then. No, people will want it and there's always locals distributors that are going to do the task and they're going to cover
this need, so it's brutal to me, it's excellent, a very realistic look to... really everywhere in the whole world there is this need for the consumption of technology and this taste for wanting to have a quality product. George, thank you for letting me record. How great! and congratulations! Really, I'm amazed, your store is really pretty. Now that I have my house here in Lecheria, I know where to buy the cases and the products. We do the delivery, Luis, to the door of your house. It seems brutal, thank you my George Thank you Luis fot he visit And thank you friends for joining me
on this short journey, this brief tour of Luisito technology in Venezuela! Stay tuned as we continue with the Venezuela videos that are really good, they are brutal. You have been watching them, go catch up and I'll see you in a few days with a new video Bye, venezuelan techno-pimpollo
