TOP NOTCH Product manipulation advertising design✅🔥 Full Photoshop tutorial

in this video we're going to learn how to make this design step by step from scratch so without any further Ado let's dig into this hello guys welcome to my channel my name is n and this is n Art Channel okay let's jump straight into Photoshop and let's start so let me just start by telling you what we're going to do today it it's going to be like a visual advertising visual for an orange juice the main message I want to deliver in this visual is that this orange juice is fresh and it's simple pury shot I'm just visualizing the fruit itself the orange the water splashes the orange juice bottle in a fresh eye-catchy way that's it so let's start you will find all the images that I'm going to use in this video in the description so let's start by creating a new file as usual 1920x 1080b and then press create so I wanted to create like a spot effect that is coming out of the top right how can can we do this so I will start by creating a solid color adjustment layer into the bottom and let's choose very saturated teal dark color and the reason why I chose this color is that the orange color which is the main color the orange juice obviously is complimentary to to this teal color and it gives you contrast color contrast whenever you look at this design so let's start by putting or creating the spot effect and the the way I did so is by bringing this image and let's make it bigger like this and then press enter and then let's change its blending mode into screen and I wanted to remove these colors because I don't want the background to be distracting your eye so I will remove the color by pressing control U to bring the the Hue saturation adjustment and then press colorize and let's choose some teal color like this let's make it saturated and then press okay and the next step I'm going to create a mask and using the sof rounded brush I will just fade it from the edges like this very simple next I'm going to increase this Spotlight effect by creating solid color layer and let's choose some saturated bright very bright uh teal color then press okay and then press control I to invert the mask and at the same time let's change the blending mode of this layer into screen and using the brush I am going to use this brush which is called beam brush maybe you can find it anywhere in the internet or Spotlight brush or something this is the brush let's make it big it's basically creating this Spotlight effect okay so let's press shift and press into the arrows to rotate the brush until I get the the right angle and let's make the brush very big and let's put one touch of course this is too much so let's decrease the flow of the brush and reduce the flow and let's just rotate it a little bit to the right very nice let's see yeah put another touch another one and another one I'm just trying to create like realistic and artistic at the same time Spotlight effect very nice now we can remove some edges using the soft rounded brush or maybe fog brush or whatever just fade the edges a little bit like like this and maybe we can put some final big touch with the soft rounded brush something like this very very nice the final thing to create the spotlight effect is to darken the edges so let's create a curves adjustment layer and let's darken it like this and press contr I to invert the mask and using the same soft turn brush I will just paint over the edges like this this will put the focus in the center of the design that I am going to put the orange juice on it very nice the background is ready so let's select all the layers press contrl G and let's name it background and put it into a group okay The Next Step I'm going to bring this image of the orange juice that I'm going to use so let's make it big and choosing the right images with the the right quality at the highest quality you can get and at the same time with a dynamic lighting as you can see right now there is some good reflections of light here some good Shadows right here the quality of the image is very good so try to get the best image you can from the internet so let's go to select object and we can select it with the select object and see if it give us good results that's going to be is fine if it doesn't we should select it using the pen tool let's create a mask and let's check it I guess this is good maybe it needs some refinement because the edges is not sharp enough and in these type of advertising commercials you need to have the highest quality that you can get ever sharp edges very high quality uh elements all right so let's go to select and mask and let's go to maybe contract increase the contrast of the edges this will I guess remove the soft edges increasing the contrast we'll remove the soft edges maybe we can fither it a little bit and increase the contrast let's see that's very nice maybe we can shift the edges a little bit inside and that's very nice press okay and we are good to go now let's make it bigger something like this because it is the focal point and it should be the priority into your visual now let's bring a label for this uh bottle of course it will not be like this so for this I've just brought this demo one you can use whatever the brand you're doing for so this is just a demo one downloaded it from a stock image website so how can I blend it in it into the background I will firstly duplicate the layer and then hide this one the top one and into the bottom one I will change its blending mod into multiply it's now Blended and it looks very nice but of course the highlights now are removed so let's get the top one and let's create a mask and using the soft rounded brush I am going to decrease the flow of the brush and then let's remove or mask these parts that are in the shadows simple as this now it looks very very nice let's put everything here into a group and let's convert it into a smart object very nice now let's press contrl T and rotate it to match the direction and the flow the rhythm of the light it's coming from the top right so let's just rotate it to match its orientation very cool now it's time to paint light and Shadow into this bottle so let's start by firstly putting it into a group and let's name it bottle and the first thing I will create a curves adjustment layer let's make everything darker and more contrasty like this and let's create a clipping mask and this layer I will use to create the Shadow the basic Shadows so the light is coming from the top right so these parts should be in Shadows and whenever you're doing some commercials like this when you shift colors from the yellows to the Shadows try to shift it into this way don't just go from Orange into this dark orange this looks so bad and the the way I like to do it is to shift this yellow into more orangey reddish color like this and start to make the Shadows with this orangey color and this and then try to make it more reddish so this is the gradient that I'm going to use into creating Shadows maybe at last we can just decrease it and paint Shadows like this so start from yellows and go to oranges and reds don't just go straight into the dark Blues okay quick pause if you interested in creating amazing visuals like these step by step I have good news for you because my premium course The Ultimate Guide to photo manipulation is now released and you can find it in the link in the description this course I have explained all these projects in details we have explained everything from putting images together correcting lightness values correcting saturation correcting colors and we have talked about how to paint light and Shadow how to put atmosphere effect and adding the last final griding and color effects you will find also all the stock images used the PSD files and all the brushes used so if you want to take your phot manipulation scals to the next level the link is in the description and let's get back to the video so that's what we are going to do now and that's why I used curves so I will paint with the soft Ed brush I will paint into the mask of the curves like this and it gives me the same results that I was talking about as you can see right now very very nice let's see here is before and years after another thing I like to do is to create the core Shadow and the rim lights so what is core Shadow it's basically the darkest shadow in an element so for example here's an object the light is coming from the right so you should have some highlights here and at the same time Shadows right there but sometimes the the light is bouncing into the walls or the surroundings the environment and then get back to the object again again this creates some rim lights right here and the darkest point in the element will be at this part okay this part should be the darkest uh part of the element because it has the lowest value of light reflected bunch of technical information but let's just do it I will do this using another curves adjustment layer but at this time I will make it of course dark but I will change its blending mode into Luminosity because the um the color is getting very saturated so let's press contr I to invert the mask and I will simply paint over this area and you can notice it right here as you can see this Edge this is the core Shadow okay so we can do this using maybe um pin tool so I will select this area and after selecting it I'll just press control enter to invert it to convert it into a selection and then using the soft Ted brush I would just paint over here very nice let's see that's too much maybe we can shift it to the left a little bit and maybe we can feather it using the mask options I will feather it like this very nice that looks cool and gives me volume okay very very nice now let's care about the highlights and for the highlights I will just keep these highlights that are already embedded into the image of the bottle can you see these highlights it looks very nice and I don't want to lose this information so how can we extract this information out of the image itself I will do this by simply going to the layer going to select and color range and from here I will just go and select highlights this will select the highlights of the image and then let's increase the thousands maybe increase decrease the range something like this and then press okay and see yeah and then we can press contrl J to duplicate this and let's make it into clipping mask and let's put it above everything and let's change its blending mode into screen and as you can see it created these maximum highlights but I don't like how it looks right now because it's very high so let's reduce the opacity and let's create a mask and mask some parts okay so maybe we can mask these areas into the edge so let's increase of the opacity and let's fade these parts cuz I I don't want the highlights to be like exploding like this I just want it to to be shiny that's it so let's see before after before and after very subtle very nice let's decrease the opacity and we are good to go the next step I'm going to add an element that will add freshness to this H bottle which will be these water droplets so let's put it right here and and I the main thing I want to avoid here specifically is to create flat droplets of water and you can see this everywhere in the amuous designs okay so I want to avoid this look so how can I create like 3D bottle or 3D bubble of water so the the water bubble is consists of highlights and some Shadows and that is exactly what I want to keep in this point I don't want these Grays okay so let's start by trying to extract this information out of this image I will start by extracting the Shadows by simply going to blending modes and let's make it multiply and I will keep only the highest or the darkest parts so how can we do this by simply bringing the levels or maybe the curves adjustment so I press contrl M to bring the curves adjustment and let's try to get rid of these darks so I will increase the darkness of the darks and at the same time I will increase the brightness of the Grays which will keep only the dark pixels very nice because the blending mod of the layer is now uh multiply so that's good enough for me then press press okay and at the same time I'm going to contrl J to duplicate the layer and let's change its blending mode into screen and then let's go to the curves adjustment and let's try to do the opposite so I will try to open up the Shadows or try to make the dark pixels very bright and at the same time try to make the Grays into dark pixels like this that's how we can keep on the pr pixels because the blending mod of this layer is screen and then press okay and one final thing we can shift the colors of this Shadow layer this one by simply pressing control U to shift its colors and maybe we can colorize it and maybe we can give it some orangey reddish color increase the saturation not that much and we're good to go then press okay and yeah we have some ultra realistic bubbles very nice let's create clipping mask for these bubbles next we can duplicate this part by simply selecting these two images and by pressing out I can duplicate it and put it right here and we can fade the edges as well so let's start trying to fade these edges so I'll fade it from this layer and then will'll duplicate the selection or the mask by pressing alt and dragging this mask to this layer and we can also erase the edges from the top one very nice now let's bring the next element which will be the orange so I for this I brought this image it looks very fresh and this water bubbles into it is what we already need so let's bring it and put it right here and and let's make it a little bit bigger right click flip it horizontally to match the light Direction and we're good to go let's just select it using the object selection tool and let's see so let's put it into a separate group and let's name it cross control T and let's put it here I can see that the saturation of this orange is very reddish and very high so we can reduce the saturation or even shift this red color into more yellowish orangey color by The Selective color so let's go to selective color let's clip it to the orange and let's go to the Reds so basically selective color is selecting specific color and playing around with with its combinations so I will in this reddish tones I will add cyan which will decrease the Reds and at the same same time we'll add some greens which will make it more orangey as you can see and maybe we can add some yellows and we can as well decrease its contrast so here is before and here is after or after this is better for our Visual and it's matching in a better way so let's start by blending this orange into our scam I will basically uh put light and Shadow that's it but it's a bit tricky so let's focus and how can we do this the first thing let's analyze the light it's coming from the top so we should have some lights over here some lights over this area and some Shadows over there and if we want to make the effect that this orange is touching the bottle we need to create Shadows right here okay so let's start I will start by creating a new layer and let's start by creating the shadow of the orange itself I will do this by choose change the blending mode of the layer into multiply and let's clip it and I will keep picking the color from the orange so let's pick this color and when I paint with multiply blending mode into the layer the color itself will be turned into Shadow color okay so at the same time let's bring some dark desaturated color and let's put it and draw with it like this that's very nice maybe you can make the brush bigger and paint like this and see there is before and here is after it's very saturated so let's just press control U and reduce the SAT saturation of this color and maybe make it a little bit bright yeah then press okay and see very nice now let's paint the shadow into the bottle so I will create a new layer below the orange and I will start by the contact Shadow which is the shadow resulting from two objects touching each other so I will simply with the same color that we took here I will change the blending mod of the the layer into multiply because we want the shadow to have some color okay and then let's paint the Shadow cising the flow and let's paint the shadow over the touching Parts the orange so this is basically the contact Shadow that's it and next we can create another another layer changing the blending mode into multiply and let's paint the main Shadow which will be a little bit taller so let's make the brush bigger and let's paint the shadow right here let's see let make the brush bigger and it will be something like this we can now try to erase or M mask this Shadow by creating a mask and using the black and white we can mask it as we want so this is basically the way I'm painting Shadow and this contact Shadow is very dark so let's make it a bit brighter let's see and we can mask this part as well cu the light will be hitting this part and it will gradually be faded like this this and we can go for the main image of the orange the main Shadow and then we can make it um a little bit darker or tweak it as we want so I will just make these parts darker and we make the brush bigger and then try to paint the Shadow and if you want to know how to draw light and Shadow precisely I have a full tutorial for this you will find it into the link in the description so next we're going to make the highlights and for this I will use a solid color this time some orangey bright color and change its blending mode into screen and let's clip it to the layer and then press contrl I to invert the mask and using the brush I can paint the light let decrease the flow I can paint light softly like this and we can paint some soft lights here as well this part and the same time let's remove this from the shadow part from here let's see here is before and here is after before and after now let's bring another element another orange so let's bring this one it's basically the same process again and again trying to add some freshness into the design using this image so let's select the orange and we will do the same thing let's put it right here I will only use this part and the green leaves part at the right that's it so it's basically the same process um I the painting light and Shadow so let's start by painting the Shadows over this area and next I can maybe use curves to create the highlights some subtle highlights like this so next I will bring another copy of this orange but with different orientation I guess you got the point maybe we can choose this one [Music] now we can add another element to add freshness to the visual which will be some water droplets for this I used these water splashes so let's bring one of them press enter and change its blending modood into screen and another thing I like to do do is to change its color into more of a cyan teal color so let's press control U to change its color and go to colorize and let's choose this color maybe increase the saturation a little bit and then press okay and now I will try to match the orientation of the water splash so the water splash is coming from here so it should be um in the this flow okay and the same thing here so let's try it I will use uh the work but firstly let's make another copy from it and let's hide it for now CU we will use it later so let's start by putting water splashes into this part and then let's use the warp to warp it around the bottle maybe we can erase some parts from here because this is so too much so let's create a mask and using the solid hard rounded brush we can erase some of these splashes so let's bring the other one this one and maybe we can create another copy and hide it and now we can press contrl T and warp it around the bottle itself let's start by creating a mask and using this solid hard rounded brush I can remove all these [Music] splashes [Music] okay that's very very nice now the next step I'm going to create like light and glow effects some final uh effects that will boost your design so let's start by creating this color or light effect that is resulting from the uh Spotlight so I will just select this area and using the softed brush I will create a new layer here and let's pick this color and change its blending mode into screen and now we can create like some light beams like this and let's put this behind everything into the background like this and let's uh go to filter and blur gallery and F the blue blure I will just blur it so let's put one point right here and blur it so much another one here and it should be a little bit sharp something like this very nice maybe you can increase it here and then press okay of course this is too much so let's reduce it like this I love how it looks let's bring another one put it the bottom so the next step I'll try to create like uh glow effects at the top of everything I will create a solid color adjustment layer but at this time it will be in Orange saturated one and let's press okay and let's change its blending wood into screen and then press contr I to invert it mask and using the softed brush with a very low flow of the brush I can put some some touches to create like cool glowy effect maybe we can decrease the saturation of this color a little bit maybe make it a little bit more orangey yeah this is going to be better change the brush shape to match size or the shape of the bottle and then let's put some touches into the outer edges some very subtle touches something like this maybe here as well and let's try here and here see here's before and after we should remove it from some parts next we can bring the same image we got here and we can take some parts like this part so let's select it put this right here contrl T make it a little bit big and we can then right click convert it into a smart object and let's go to filter BL gallery and maybe path blur of course it should be in Shadows so let's put it into a group and let's create a new layer create a clipping mask change the blending mode into multiply and using the brush I can um make it darker like this finally we can put one final touch I will bring this layer again let's make it big huge like this rotate it and let's change its blending mode into screen and we can create a mask press control I to invert the mask and using the soft Ted brush I can paint over some areas like this very subtle touches and finally let's put the text change color into white and let's make it big put it right here and finally we can create a new layer press alt control shift e to bring everything into a new layer and right click convert it into a smart object and let's go to filter and Camera row filter from here we can incre enhance the image in a better way so let's increase the contrast a little bit maybe increase or let's make the exposure leave it as is and maybe we can increase the highlights darken the sh open up the Shadows what about the whites let's remove them or reduce them and incre decrease the blacks let's go to color maybe we can increase the saturation go to effects increase the texture increase the clarity and we can make some final daating effect I guess no I don't like how it looks and maybe we can go to details increase the sharpness and let's see before and after before and after maybe it's very bright so let's go to the highlights and reduce them a little bit and finally let's go to calibration maybe we can shift the colors more toward the reddits then press okay so here's the final result here's before and here is after all right guys as mentioned if you're interested in creating amazing photo manipulations my ultimate course to photo manipulation is in the description you can check it out and let me guys know in the comments what do you think about these type of episodes how can we improve it what can we add more into the next tutorials and don't forget to give us a like And subscribe to the channel to stay notified about the future content see you guys in the next episodes peace

Channel: Nour Art

Views: 496,276

Keywords: photoshop tutorial, photo manipulation, graphic design, photoshop 2024, concept art, NourArt, photoshop art, creative visual, cinematic photo manipulation, Speed art, advertising design, photshop, advanced photoshop art, Photo manipulation course, Art, product manipulation, creative ads

Id: 4uqcF7d0hLM

Length: 34min 3sec (2043 seconds)

Published: Thu Jan 25 2024