The Ultimate Guide to CBD

you've probably heard about cbd products right but what is cbd it stands for cannabidiol the second most prevalent of the active ingredients in cannabis and thanks to the rising popularity of cbd products the cannabis industry is experiencing unparalleled growth [Music] in 2018 alone it was a 4.6 billion dollar industry and the number is expected to grow exponentially in the next five years the positive effects of cbd products have been well documented and people are turning to them more and more of course that means that lots of different cbd products are popping up in stores and online so how do you cut through all the hype and find the best products for you well today i'm going to help you do just that with the ultimate guide to cbd i'm beth troutman and access health starts right now [Music] there are a lot of misconceptions out there when it comes to cannabis and cbd the medical use of cannabis has a robust history with china recording uses as early as 3000 bc also did you know that cannabis extracts were listed in the united states pharmacopoeia for almost a century guilty by association to its cannabis cousin thc the u.s government has been criminalizing cannabis since 1937 however legislation and public opinion are changing people are beginning to look at the other side of the hemp leaf they're looking for alternative approaches to their well-being and cbd products are at the top of a lot of people's minds when it comes to plant-based wellness options but how do you sift through all of the information that's out there so that you can make the most informed decision for yourself i'm here in charlotte north carolina at the headquarters with cbdmd a company that's focused on consumer health advocacy trust and education i'm here to meet with chairman and co-ceo marty sumacrass to find out more marty thank you so much for sitting down with me i'm excited to talk in detail about these products with you thank you for having me let's first talk about the all-important hemp plant which i know has a high concentration of cbd in it and i know that growth really increased after the passage of the farm bill in 2018 and that changed the industry right it really did well prior to that cbd and hemp was a controlled substance so when the passage of the farm bill happened all of a sudden it kind of opened the floodgates and now you could go out there and not be worried about the dea anymore and it was really the big watershed moment for the entire cbd industry so let's talk about some of the misconceptions the difference between hemp marijuana cbd people have people confuse them all right right right first of all cbd does not get you high there's the first thing you know there's no psychoactive ingredient now marijuana which has the thc in it that does get you high second of all you know the hemp plant is used for a lot of things it's been around for thousands of years and you probably know it's used in various things from clothing to carpets to everything else and out of the hemp plant you can process cbd people think that all cbd products are the same and that's just not true right no no and that's one of the biggest issues in our industry is when the when the industry really came out at the end of 2018 there were a lot of companies that came to market you know not everybody did it the right way and then of course in any new industry you have the people that are cutting corners and what that led to is products that are out in the market that weren't labeled correctly we're making claims that you simply can't make and the good thing is the government the fda's really clamped down on that and and cut a lot of that out you know here at cbdmd we've taken the position that this is a long game and i think we've built a company that's delivered the customers a product that they can trust every time they use it [Music] another priority of yours which uh is amazing is that it's important for you to buy american why is that important when talking about cbd products well you know first of all we're an american company second of all making sure that we can control the quality to be here in the u.s you have more control over that the rules and regulations are better our fda is great we feel that putting our efforts here in the u.s where most of our customers are right now and buying us you know we can control it we can deliver a product on a consistent basis for you all for cbdmd it is really truly all about wellness from the science therapeutics point of view you know we're just getting started on what's the possibilities out there for for cbd and then there's a lot of other compounds together with cbd that we haven't even scratched the surface on that have you know we believe uh potential uh real health benefits going out in the future so there's a lot of a lot of room for growth and a lot of products and things that we can provide our customers and new customers really globally to help them with their health and wellness i have so loved chatting with you thank you so much for your time and i can't wait to learn more well thank you very much i appreciate it i so appreciate it and coming up what you should be looking for in your quest to find the right cbd products for you finding the cbd product that's right for you can be a daunting task you have to consider the kind of cbd product you're looking for it's potency and of course quality and all of that depends on the provider and the manufacturer [Music] [Music] thank you so much for spending time with me today this is such an exciting time you're really working for a company that's moving an entire industry forward what's it like working with a company responsible for a lot of firsts we here at cbdmd are certainly known we're certainly recognized as the leader in the cbd category um an innovator think of it this way we founded cbd day we founded cbd month we were the first brand to align with a pga golfer the first brand to align with a major professional sports partnership even our television advertising everything we do in the category is to set the tone for the category and set the tone for the industry as the leader as a company of first our ticker symbol why cbd really starts really with that um it's not just uh a business uh hook it's a marketing hook why cbd it's so great that it is your symbol and it's also the question that people want to know why cbd and you are the chief marketing officer for a really innovative team and you're really reaching people in some creative ways talk to me about that well it really comes down to the the topic that that we discuss each and every day which is education uh farm bill passed a little over two years ago and here we are two years later and i would tell you that understanding and awareness of what cbd is is low and we look at it as an informed consumer is an engaged consumer and an engaged consumer is one that at least provides us with the opportunity to have an advocate for the category and for the brand just to expand upon that if you're trying to reach not only your customers but potential customers with the right kind of information how do you go about doing that well we have a lot of tools that we use whether it's on our website through our social how we engage our consumers through blogs how-to guides our athletes and our influencers we use all these tools in our toolbox to tell that story and ultimately it's not just about educating them about cbdmd but really it's about the category as a whole so when it comes to educating people what is it that you really want consumers to know what should they be looking for ultimately when they do their research they should be looking for a brand that's safe a brand that's trustworthy and a brand that's effective and so they need to be looking for a brand that provides coas certificates of analysis to really understand about what's in their product it's not just the most expensive brand right there's a lot of different layers as you explore what brand is right for you ultimately we hope that they lead themselves to our brand but they need to educate themselves on the category as a whole we like to think of ourselves as the superior cbd we feel like consumers will feel the same way when they dig in so that leads me to really want to know more about the manufacturing process and the science behind cbd md so i feel like i need to talk to uh the right person we have just the guy his name is justin you'll love him okay i trust in you here just like cbdmd [Music] coming up we'll take a closer look into the science behind cbd [Music] welcome back there is a lot of hype surrounding cbd products from them being able to help with everyday anxiety and sending you to sleep sooner to cutting down the risk of dementia or potentially even treating cancer but what does the science say about cbd and how does it affect the body access health caught up with dr carl sparazza a family practice physician with a passion for cbd as a osteopathic physician we've always been trained on the holistic approach to medicine and we have more to offer than just pharmaceutical pills so you need all your wellness you need to sleep you need good nutrition and along the way you learn to find that echinacea has been helpful for your immune system vitamin c has been very effective we learn about melatonin so we incorporate that into our practice as we look at the whole patient when the farm bill of 2018 was passed it opened the door for use of hemp oil and cbd and since cbd is not fda scrutinized or regulated much along the lines of vitamins and supplements it left providers some of them with literally their head in the sand but the way things are today patients are educated they're learning online and it's our obligation to educate them based on the science that's currently available so as i researched hemp oil and the benefits of a hemp plant there's been studies mostly coming out of israel and abroad and to a lesser degree the united states but the plan shows very good promise as far as treating and preventing certain diseases in fact in 2003 the u.s department of health actually has the patent for cbd as neuroprotectant anti-inflammatory and safe the world health organization released a whole thorough report on potential benefits cbd interacts with our body's own endogenous or naturally produced endocannabinoid system and the cbd is called a phytocannabinoid because it comes from a plant so in turn that phytocannabinoid the cbd does much the same thing as our body's own natural production of the endocannabinoids so therefore we get similar beneficial effects we have two receptors we have cb1 and cb2 cb1 is mostly in the brain so that's more your central nervous system it also affects your spinal cord motor movement anxiety inflammation and the other receptor cb2 is more in the periphery or the other parts of your body your skin your gastrointestinal system your heart your immune system cbd has shown tremendous benefits and through studies that we've read it shows that it could be helpful for anxiety for sleep as an antioxidant as a neuroprotectant it could help support your immune system it's good for muscle spasms we're seeing some studies that are showing benefits in treating ptsd and it's just opening up a world of opportunity to be explored so the future of cbd is very promising because it's leading into more investigation into how our body works how it creates that homeostasis how we get that balance between our organs and our other body systems so it does open the door to more research and we have tremendous opportunity to offer benefits to patients in the future as well people are really talking about cbd there's a lot of hype about all of the different products and the positive impact they're having on people's lives coming up i go behind the scenes to get a first hand look at the science behind getting cbd safely into the hands of the public stay with us [Music] we all want to feel our best and many people believe that cbd products can drastically improve our everyday wellness journey but how do we know that we're getting high quality products when there are so many options out there i met with chief scientific officer justin krumrine at the cbd md laboratory to find out exactly what we need to be looking for this space is super impressive tell me a little bit about the the quality of cbd md i mean what makes it stand out from all the rest well it really starts with the ingredients and the hemp that we use for our cbd uh it's grown in america it's non-gmo very high quality standards for all of the ingredients that go into our products and then high quality manufacturing processes and and testing as well of the finished goods let's talk about the testing because i understand that you go through a lengthy process before your products ever hit the store shelves you've got third-party testing lab certification what does all of that mean talk to me about it so we have a very robust testing program all of our ingredients are thoroughly tested and verified for their identity purity and concentration as well as all of the hemp ingredients that we use as well to make our broad spectrum hemp products and really make sure that we're providing the customer the most efficacious and also safest products that that we can produce i love to hear that because you're thinking about the customer now you just said this broad spectrum hemp extract what does that mean there's a few different kinds of extracts there's a full spectrum extract which has all of the cannabinoids and terpenes from the cannabis plant as well as some residual thc which is the psychoactive component of cannabis our broad spectrum hemp extract has still all of the beneficial cannabinoids and terpenes but the thc has been removed so we use very high purity isolates that we blend in a ratio that's representative of what's found in nature but the thc is removed so you can feel safe knowing that a you won't uh have any psychoactive effects or that you're just getting the medicine that you need and that you want it really is an amazing process and i'm super excited because next i'm meeting with micah and i get to try some of these products great i'm sure you'll love them i'm excited okay awesome well thank you cbdmd has quite the impressive team working behind the scenes to navigate an ever expanding cbd marketplace right now i am thrilled to be sitting here with micah siegelman she is the senior director of digital marketing here at cbd md i'm so excited because i've learned about cbd md all day today i've learned about the products i've learned about the process but now i'm going to get to talk in detail about the products maybe even try your products but before we get into that i do want to talk to you about how you because i know this is your role with the company how do you build trust with consumers and how do you get those consumers to keep coming back you know maintain their loyalty to a product it's a really good question and it is the most important question for us here as a marketing department at cbdmd um the the biggest thing for us is to make sure that we're transparent and that we're giving people all of the information that they need so i'm sure you learned about it today with justin and with the lab you know we're one of the most certified labs you can get we try to get every certification we can we also try to be very transparent all of our coas are right there on the website you can look up the batch of any product that you get you can look it right up there and see all the test results on it and then of course we get recognized for that as well which really helps build trust so over the past two years actually four of our cbd md products have been selected as product of the year which we're very excited about last year two of our products were the 2020 cantar project of the year and again two different products won that award um this year so we're very lucky to have that that's pretty incredible and i know that the the gummies are incredibly popular yes i get to try those today right yes let's get you some of those gummies so the gummies themselves this is our most popular product they come in five different uh milligrams so everybody can pick the one that works best for them and i think that you'll find that they're a little bit tastier than some of the other cbd gummies out there oh they're multi-colored multi-color this is a tropical mix so there's four different flavors in here you get all four in every bottle what do you think wow those are tasty i can see why that is product of the year and i can see why it's such a popular product for everybody because you get the benefits and you get a yummy flavor yes and they're kind of fun to chew they're very fun to chew and i'm super impressed about the fact that you have cbd products for your pets because we all love to spoil our pets very much so and and because we come from cbdmd it's a cbdmd brand we have all of those rigorous processes in place for that as well so we are very lucky to have a really robust line for our paw cbd products we have specialty formulas for hip and joint um calming chews of course which are a big award winner for us as well thank you so much you all have been absolutely fantastic today you're welcome we're very happy to have you here we're proud of our product and we're excited to show it off well you should be this stuff is tasty okay folks if you would like more information all you have to do is head to the website cbdmd.com or you can always check out our website accesshealth.tv we'll see you next time [Applause] [Music] [Applause] [Music] you

Channel: Access Health

Views: 20,451

Keywords: access health, lifetime television, nutrition, health, medical, fitness, Ereka Vetrini

Id: awJmMd3s0VM

Length: 20min 10sec (1210 seconds)

Published: Fri Aug 20 2021