The Rise of AI Influencers and Avatars

imagine scrolling through your feed and encountering a personality so engaging so relatable and so beautiful that you can't help but follow nice several days later you find out they're not human but totally AI generated no no no no no no no wait wait wait wait wait wait wait wait wait your whole perception of them changes in a second well this is not the future this is now you're probably asking yourself how is this robot talking to me right now she's the hottest influencer on social media with guys around the world sending her marriage proposals but she's not a real person the AI takeover has been happening everywhere Lately from chatbots to virtual reality it's changing the game for a lot of people out there especially influencers and content creat creators a study involving over 500 marketing professionals found that AI influencers are becoming increasingly important in marketing they're always available offer consistent messaging and are gaining popularity suggesting they'll be a major part of future marketing strategies so what exactly are Ai influencers and how will they change the landscape of advertising and influencer marketing well think of AI influencers like virtual celebrities they're like like cartoon characters but smarter and they can chat with you online it's like playing dress up but instead of dolls you're styling a digital Superstar who can be the next big thing on social media Ai influencers and avatars are designed to be engaging relatable and can operate Around the Clock making them ideal for Global campaigns these virtual figures can be tailored to fit any Brand's image ensuring a consistent and controlled message that resonates with the target audience the the rise of AI influencers is set to transform the advertising and influencer marketing landscape significantly they offer a costeffective alternative to traditional celebrity endorsements eliminating logistical challenges and reducing expenses related to human Talent with the ability to generate content non-stop AI influencers can keep audiences engaged without the downtime associated with human creators moreover the customization options available with AI influencers mean that Brands can create a perfectly curated Persona that aligns with their values and aesthetic something that's harder to achieve with human influencers this level of control and flexibility is what makes AI influencers a game-changing force in the world of marketing they're not just a passing Trend they represent a new frontier in how Brands connect with consumers let's take the example of Lil Mela I did a commercial with her once sweet girl surprisingly mature I I could go either way on this one Millie baby hit me up let me know Michaela is a virtual influencer who's been making waves on Instagram since her debut she's a creation of brood a Los angeles-based startup and she's not just any digital Persona she's a trendsetter with a massive following and a knack for grabbing attention with her Flawless digital complexion and a style that's always on point Lil Michaela has become something of a sensation she's worked with big names like Samsung and and she's known for her music and fashion sense what's really impressive is her ability to connect with people she's got the kind of Engagement that many real life influencers would envy how to make an AI influencer using the hey gen AI tool well AI influencers like itana Milas Sophia and Lil Mela are taking social media by storm they're crafted using tools like stable diffusion XL and Juggernaut XL which are free and userfriendly okay f fine I wanted to set up one GPU hey Jen a standout tool from the US also joins the ranks offering a simple way to create these digital Trend Setters it simplifies video production with its AI assisted features and it's a straightforward process first you have to choose an avatar haen offers a variety of AI avatars to pick from or you can create a custom one that fits your vision then you'll script what your AI influencer will say now this could be anything from PR emotional content to daily updates whatever you want your influencer to communicate to the audience next you need to give your avatar a voice haen has a wide range of voices in over 40 languages so you can find the perfect match for your Avatar's personality after that you'll use haun's tools to bring your avatar to life this includes setting up the voice over with the script you've written and customizing the Avatar's appearance to align with your brand or the character's Persona finally once once you've made all your selections and input your script hen's AI takes over to generate your video it's a bit like sending your film off to the editing room and in just a few minutes you'll have a professionall looking video ready to share with the world I am your favorite virtual Superstar n but what if you don't want to create an AI influencer but want to create an exact copy of yourself you can do that as well just follow Hagen's filming guidelines submit your footage and your avatar is ready to date view in your content it's a mix of creativity and Technology that's making waves in the world of online marketing faceless content creation is now easy creating content without a human face is now simpler than ever with AI tools like murf AI mid journey and chat GPT you can make videos and ads that are not only engaging but also super efficient these tools use AI to generate visuals write scripts and create voiceovers that sound just like a real person but without any of the biases that sometimes come with human content how well with a multimodal approach this approach is all about mixing and matching different AI tools to get the best results for example you can use mid journey to create lifelike visuals chat GPT to write a catchy script and murf AI for a voice that sounds just like a human it's like having a whole team of experts but they're all Ai and they work together per perfectly this stack of AI tools is changing the game in marketing it's not just about making things easier it's about opening up new possibilities for creativity and connection with these tools anyone can create amazing content that really speaks to people no matter where they are or what language they speak but what real influencers should do now in the shifting world of influencer marketing it's understandable to have some worries about ai's growing presence brands are looking for ways to save money and this might mean less work for some human influencers but the influencers who have a huge number of followers will always be in demand think of AI as a partner not an opponent it's a chance for influencers to use AI tools to make their work even better the goal is to create a brand that's so special AI can't copy it what makes humans Stand Out is their realness people are drawn to influencers who are truly themselves showing happiness sadness and their own thoughts on things studies show that people tend to trust robots for very straightforward or highly complex tasks but this trust declines for tasks of intermediate complexity where nuanced human judgment is valued so AI might get people's interest for a little while but it's the real human touch that lasts our imperfections emotions and experiences are what make us relatable they're what make us resonate with others on a that technology can't replicate just remember to use AI for your help so that your time gets optimized allowing you to focus on what truly matters connecting creating and living The Human Experience to its fullest well what's your take are real influencers in danger or is this just a passing attraction drop your thoughts in the comments below and don't forget to check out the videos on your screen for more interesting content related to [Music] AI

Channel: Technomics

Views: 757

Keywords: ai influencers, influencer marketing, ai, generative ai, artificial intelligence, heygen, avatar, avatars, milla sofia, aitana lopez, miquela, ai in marketing

Id: 4SRsgnSJFfs

Length: 8min 45sec (525 seconds)

Published: Wed Apr 17 2024