The Points Guy | Brian Kelly & Nicky Kelvin | Talks at Google

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[MUSIC PLAYING] BRIAN KELLY: I've always been a nerd when it came to miles and points. Like in the '90s, my dad was a consultant, and I basically helped manage his travel and his points. And I was 12 when I first realized-- I said, we have all these frequent flyer miles. And he's like, well, if you can figure out how to use them, we'll go on vacation. And he's like, let's go to Orlando or somewhere basic. And sassy old 12-year-old me was like-- I had just read the book "The Firm" by John Grisham, and they went to the Cayman Islands. And I would just remember-- this sounds amazing! So I called up US Airways and talked to Peggy and became her best friend. And somehow our family of six went on a free trip to the Cayman Islands. And so that's when I really-- that was in the '90s. And then fast forward to '07. I get a job at Morgan Stanley. My job was actually to recruit computer scientists and engineers, and my main job was to convince MIT grads and Cornell grads to not work at Google and instead work in finance, which, as you guys can imagine-- are there many technologists here, like real nerds? OK, good. In any case, my job was to convince computer scientists to not work at Google. So they gave me a corporate Amex. And I was spending like crazy, putting all the career fairs, and then taking people out to dinners. I was 27 years old but spending over $1 million a year on a corporate Amex that Morgan Stanley paid directly. And as long as you paid I think it was $49, you could get all the points. Most of my co-workers didn't even know that. And then everyone hated the expense system at that time. You actually had to fax in receipts. And it was a whole process. So they didn't understand that I was like banking tons of points, and I made it out to be like, guys, I'll take one for the team. I'll do the expenses. And everyone was like, thank you so much! So I really got into points. And I was traveling first class on weekends. And all my friends would always-- like, my co-workers thought I was a trust fund baby. And it was all the points. And so finally I shared my tips, and I would have a queue around my cubicle. And people would just-- even my managing directors at Morgan Stanley were like-- they would come up to me like, I just spent a million points. I'm buying a grill. And I would like smack them. So I really enjoyed whipping people into shape. I almost became a teacher after college for Teach for America, if anyone's familiar with that. So I like teaching people. I love travel, and I just love beating the system. So that was my background. So as I look now-- so I started the blog, just like never in a million years. It was never about monetizing. I didn't even do Google AdSense. People were like, just put Google AdSense on your blog. You'll make $10 a month. It's better than nothing. And I remember being like, no. This is my passion and joy. And I'm not here to make money off of content. And everyone's like, you moron. That's the point of the internet. And I remember someone saying, you really think Google wants to serve you search results just out of niceness? Like, no, they're making bank too. It's OK. You can help people and make money. It's not like they're at odds. LESLIE TOBIN: Absolutely. BRIAN KELLY: In any case. So I started blogging, and I had no idea what SEO was. But my friend gave me really good advice. And he was like, just do good content every day, if you can, and if people like it. So I enjoyed every friend I had. I posted myself to Facebook. I was on forums, linking to my blog. And slowly but surely, people started to like it. And every time I do see a Google employee, I try to give them hugs. Because, I mean, even to this day, last year we hit 4 and 1/2 million monthly uniques. In March we just hit 10 million. And like almost 50% of that comes from Google. So thank you. Thank you, Google, for making me rich. [LAUGHTER] LESLIE TOBIN: You're welcome. BRIAN KELLY: So anyway, I don't know. So I started as a blog, and it really just took off. And I made the decision about nine months in to quit my job. But I really got lucky, because the credit card companies had approached me and were like, you know our products better than we do. And it was at the same time, coming out of the recession, and they wanted the millennial audience that I naturally had an ability to speak to. And also I could market their products in a way they couldn't. Like, Chase can't take out a full-page "New York Times" ad and tell you that the best way to use the British Airways card is to fly American Airlines or [INAUDIBLE].. There's a lot of-- so I was a blogger, an independent blogger, who could break it down right away. It was very effective. LESLIE TOBIN: Absolutely. BRIAN KELLY: Once I started making money doing that, it just took off. And now we just launched in the UK on Thursday. LESLIE TOBIN: Very exciting. BRIAN KELLY: We can clap for that. LESLIE TOBIN: Yay! [APPLAUSE] So Nicky, you joined The Points Guy team much more recently. NICKY KELVIN: Yes. LESLIE TOBIN: But I understand that you have been a longtime points guru. Tell me a little bit about your journey. NICKY KELVIN: So, like Brian, my beginnings was something completely-- our professional beginnings was something completely different. So I started out on a path being a lawyer, trained as a solicitor in the city, in this big, corporate, scary American law firm, then made a jump from there into a record label. So for five years, I was a lawyer for a record label, Virgin AMI, which was very different, but I was still a lawyer. Alongside all of this stuff, I was also a photographer and got very lucky to shoot loads of big artists. And really what I loved taking pictures of was airplanes and me on airplanes, and aviation was my biggest passion, always, since I was a little kid. And so I was very lucky to have a sister who was cabin crew. She worked for British Airways. And so I spent my teenage years and going to student years-- like the time when it was perfect for me to do it-- flying around the world on the cheap, 90% discount, staying in the best hotels, flying with my sister where I'd get on the plane and she would just say-- you know, I'd have an economy standby ticket. And she'd be like, just sit there. And you know, I'd be in business class every time. BRIAN KELLY: Nepotism. NICKY KELVIN: It was-- yeah, yeah. And then she ruined my life by getting married and having children. [LAUGHTER] Actually, I was telling this story at the weekend, and she said that ruined her life too. [LAUGHTER] BRIAN KELLY: Nothing against having kids, we love kids. NICKY KELVIN: She was in the room-- BRIAN KELLY: We have a whole family section. NICKY KELVIN: So I had to find another way because her husband and kids were then on her concessions. And I found miles and points as the way to be able to still travel nicely and get deals. And I guess I always just wanted to learn loopholes or like just learn these programs. It was kind of the geeky side of me really appreciated that. And so that was maybe 10 years ago that I got into this game and realized there was a real benefit to be had even out of the UK and started earning miles however way I could and then started to tell people about it. So I was doing all this stuff and people were like, how are you doing it? And I'm naturally like a sharer and want to tell people about stuff. BRIAN KELLY: You follow him on Instagram, an oversharer sometimes. NICKY KELVIN: No-- OK, yeah, maybe. [LAUGHTER] Like when the stories are like dots at the top. BRIAN KELLY: Time to go to bed, Nicky. NICKY KELVIN: So I start to tell people about it, started sort of writing a blog, and just sharing information, and helping people I knew-- my friends, my family, to just to get into-- BRIAN KELLY: He literally is copying my story. NICKY KELVIN: [LAUGHS] Yeah. Yeah. And then Brian and I, who'd known each other for a number of years from social media, when the UK thing for TPG was happening, Brian and I talked about it maybe three or four years-- three years ago I was in New York. And he said, I'd love to come to London. The UK is the second biggest readership of The Points Guy. So of the 10 million monthly uniques, about 300,000 per month were based in the UK. So we knew there were people here, but we weren't serving them any UK content. So my journey, then, suddenly was faced-- my professional journey was faced with this whole new opportunity. And being a photographer and lawyer was then very quickly transformed into joining The Points Guy last November to really follow my passion and bring all my different skills together in one new job. LESLIE TOBIN: Amazing. Very cool. And so when was it that you realized that this was more than just a hobby and that you really wanted to focus full time on this? BRIAN KELLY: Yeah, well, the first time I realized this was-- the weirdest moment-- so I started June of 2010. And I was at a cocktail party in New York in November, and I had just shared this deal that went somewhat viral, this crazy deal where you could go to Las Vegas for like $12. And I basically-- it was from the bowels of the internet. There were-- before Reddit-- all these weird subgroups. And basically I was able to translate these complex deals, and it went viral. And I remember being at a cocktail party, and someone's eyes lit up. And they're like, you're The Points Guy? Which never happened. I was still an HR associate at Morgan Stanley. And I was blogging. And then I was like, this is a freaking brand. I didn't realize it was a brand. And my mom, soon thereafter, texted TPG, when are you coming home for the weekend? I'm like, what? It's so weird. Like, my mom is calling me an acronym of a blog I started it. I mean, I wish I could say I was super brave and just knew it was going to be successful. But I got really lucky with-- April of 2011, the power of press. So "The New York Times" had actually emailed me. It went into my spam, thepointsguy@gmail spam box for two months. And for some reason, I was bored and going through my spam, and I realized, oh my god. "The New York Times," Seth Kugel, had emailed me. And he's like, I hear you're The Points Guy. But for The Frugal Traveler, which was his column in "The New York Times" at the time, he goes, frugal budget travelers don't need points. Just get the cheapest ticket ever. That's what I'm going to buy, all of my-- I was like, are you kidding me? I was like, that's the dumbest thing. Budget travelers of course need points. And oh, by the way, you can buy cheap flights and do points. You can walk and chew gum. But I was so annoyed. Because in the press, it was always like, points are useless. You can never use them. And that's what all the kind of old school travel-- So anyway. I was in "The New York Times" on a day that there was this British Airways 100,000 point offer. It was April of 2011. At the time, I was making a couple thousand a month. I mean, it's all about luck and timing. But "The New York Times" piece came out on the day this British Airways-- and I was getting paid $150 per approval from Chase. So on a normal day, I'd have like maybe a couple of people getting. But like 1,000 people signed up for the card that day. So I made 150 grand in one day-- LESLIE TOBIN: Wow. BRIAN KELLY: --through the power of viral content. I was doing Facebook at the time, but people started sharing. And I remember people were emailing me, thank you. My family of 10 just got this card-- and you could use it at the time for-- it was 20 round trip flights to Miami, or you could go to Easter Island. BA's old program was unreal. You could stop unlimited amount of times. LESLIE TOBIN: Wow. BRIAN KELLY: And I just remember. This is a business, because people are thanking me for making me $1,000. That's pretty cool. [LAUGHTER] So I was on paper making a good amount of money when I quit the job, although it sort of was a gold rush were all these bloggers-- it became the wild wild west of blogging, where everyone could become a credit card affiliate. And coming from finance, I knew that that was not going to last. And you have to invest in compliance and making sure you're buttoned up. And you can tell people to cancel on open cards because that makes you money right then and there, but then of course lawyers at banks. So I think that's why I've been able-- The Points Guy, there's 100 other points blogs in the US, but we've always had a very-- like, we work with our partners. We see long term, like the real gray area stuff we don't talk about. And that's good anyway, because everyone in the industry reads our site. So there are weird ways to earn miles and points that are borderline unethical that you can do, but that's not what The Points Guy is, and that's why we've been able to grow it. LESLIE TOBIN: Absolutely. BRIAN KELLY: But yes, I got lucky I was making money when I quit. But my mom still was like, how are you going to pay for health benefits? I'm rich. I'll be able to pay for them-- allegedly. They still had to loan me $10,000 from when I quit because I still hadn't been paid. But luckily the check came in the mail. LESLIE TOBIN: Yes. Amazing. So do you actually engage with credit card companies and advise them on loyalty programs and point schemes or other propositions that they're launching? BRIAN KELLY: Yeah. I mean, in the US, we do. We're even doing it here in the UK. The UK needs a little bit of help. Our goal here is to build up and get people engaged in points. In the US, we launch every major credit card. The Chase Sapphire Reserve was a turning point in our business. I mean, we knew about that product for four months before we pitched them the business. And Chase made a bet to launch it with The Points Guys. So there were no ads, no commercials. We were the exclusive launch partner. And Chase announced the Sapphire Reserve. I get chills thinking about it. It's true. It's coming, and the Points Guy has the details. And it was our post. Because we respected the embargo as it started to leak. So as a partner and thinking long term, so they actually gave us-- think about it, the best credit card to ever hit the market they announced on social media with a link to The Points Guy. LESLIE TOBIN: Wow. BRIAN KELLY: This multi-billion dollar public company, but they partnered with us in that way, and then it went viral. LESLIE TOBIN: Can you talk a little bit about what the Chase Sapphire Reserve card is? BRIAN KELLY: Oh, yeah. I don't want to make you guys jealous-- LESLIE TOBIN: --for those in the UK who may not have access. BRIAN KELLY: For the Brits out there. NICKY KELVIN: Hearing this stuff is depressing. LESLIE TOBIN: [LAUGHS] BRIAN KELLY: So the Sapphire Reserve is probably the top all around travel credit card in the US. You earn triple points on all travel and all dining. So travel is every cruise, hotel, Uber, public transit, parking, tolls. It's ultra-- 3x. And the points are worth 1 and 1/2 cents each towards any travel you want. And then when you transfer them to their partners like United, it just gets-- it's so unbelievably lucrative. And for the first four months, it was 100,000 points when you got the card, plus you get 300 a year. It's a $450 a year card, but it was the biggest no brainer. I think like a million people got it in the first year. We were their launch partner. It now is like 60,000 or 50,000 points. But when you think about earning 3x. I mean, in the US, it's not just huge sign-up bonuses. Because the interchange rate, here there's legislation that-- it's allegedly there to help consumers that, you know, 0.3% is what any credit card company can charge to charge of merchant. In the US, it's like 3%. So why rewards are so rich in the US is that merchants are paying 3% on everything, so the credit card company, they make the 3% plus annual fees plus interest. For people who spend a lot of money, they'll give you rewards, usually like 1% or 2% back. So here Amex is the only one that it's 0.3%. They have a little bit higher interchange, but it's still not that great. I mean 20,000 points. Nicky will get into the exact cards. So it's a bonanza in the US. So if you ever get a chance to get a social security number or work in the US for like two months just to get a social security number, because the credit cards are that good. LESLIE TOBIN: It's amazing. [LAUGHTER] NICKY KELVIN: This could be the only reason-- BRIAN KELLY: Is that borderline unethical? [LAUGHTER] NICKY KELVIN: It's like where I reveal the only reason I joined The Points Guy, like I just want a social security number, start taking out US credit cards. BRIAN KELLY: And also at The Points Guy, one of our unique perks, is we pay for all the credit card annual fees of our employees. I'm just very lucky that none of my employers have been able to get the Centurion card yet. [LAUGHTER] LESLIE TOBIN: So you've established yourself as an expert in the US already, and now you're obviously expanding into the UK. What have been some of the biggest differences between the US market and the UK market in terms of points in travel? BRIAN KELLY: I'll let Nicky-- you want to speak to it, because you've spent time in the US as well? NICKY KELVIN: Yeah, I mean, the biggest thing is credit cards. LESLIE TOBIN: OK. NICKY KELVIN: So I think you can have a strategy in the US that is heavily credit card based, and it's pretty much all you need to do very well out of the miles and points game. I think you can earn such huge amounts and be able to have the really great experiences off the back of it. In the UK, you for sure have to work harder. But that harder work is sort of led to a feeling amongst the people in the UK that there isn't even anything to be gained at all, and that's the perception that we want to change. So the main difference is credit cards and that if you want to earn miles and points, you need to also look elsewhere. So credit cards are a start and putting spend through on credit cards is important in a solid way to accumulate points. But you also need to dip into loads of other places. In the US, if you get deep into the game, you can earn crazy, crazy, crazy amounts. But even one credit card sign-up bonus in the US is enough to really show you something great. LESLIE TOBIN: OK, OK. Amazing. So I will admit, the first few years of my career, I was traveling a ton for work. But I definitely did not take advantage of points at all. I didn't have a credit card. I wasn't signed up for any loyalty programs. BRIAN KELLY: [GASPS] LESLIE TOBIN: I know. It's horrible. So what would you advise to other points newbies out there about kind of getting started with travel and with points? BRIAN KELLY: You can do the UK. How many people here are UK residents or citizens? Yeah, so it's a mostly UK. NICKY KELVIN: Does anyone in here have or is able to take out US credit cards? LESLIE TOBIN: [LAUGHS] NICKY KELVIN: Ooh, that's-- BRIAN KELLY: Or married-- I actually met a reader at one of our events who said the happiest day of my life was when I got married because I could start taking credit cards out in my wife's name. [LAUGHTER] True story, in front of his wife. He's like, I fly first class. I have no complaints. NICKY KELVIN: So in the UK, the strategy-- so we have a beginner's guide, actually, on the site that gives you these headline tips that you can start-- these are the things that you need to do to get going in the game. But the main things are take out credit cards. There are various different products in the UK-- granted, not as good as the US, and they've got slightly worse in the last couple of weeks. But there is still plenty to be. We've got some tears already rolling in the audience. But for example, the Amex Preferred Rewards Gold Card still offers 10,000 points as a sign-up with no annual fee for a year. So that's kind of 10,000 membership reward points, which are very flexible. You can transfer them to different airlines to get you going. The British Airways Premium Plus Card still offers 25,000 Avios and the companion voucher which is a really valuable benefit, which allows you to buy one of yours ticket and get another one for free. So credit cards, getting a credit card, is sort of step one, and then conditioning yourself to use the credit card all the time. Just stop using cash. Stop using your debit card. We also say if you can't pay off your bill in full on time every month, credit cards are maybe not the thing for you. But if you can do that, just put everything on your card, and earn a reward for every single pound that you spend. LESLIE TOBIN: Yep. NICKY KELVIN: The other one, which is really great is Tesco. A lot of people don't realize that Tesco Club Card points convert into Avios or Virgin Flying Club miles. So I worked out that if you spend 200 quid a week at Tesco, which your average family probably does if you shop there across shopping, petrol, online, after a year, you've enough for 25,000 Avios, which is another big chunk. Shopping portals, that's the next one. The British Airways shopping portal at the moment-- they're working really hard, actually, to try and reach the public, because people really don't know about the shopping portals. And they offer multiples of Avios on all your purchasing. So Asos has an offer at the moment. Eight Avios per pound when you spend at Asos, which is a lot. Loads of people-- I know loads of people spending 100 quid, 200 quid almost every week. So that's thousands and thousands more Avios. And almost every online retailer has that as an option. There's way more, but even those three things will have you earning-- BRIAN KELLY: Who here shops online and earns airline miles for the purchases? NICKY KELVIN: So that's pretty good. But of the rest of you who didn't have your hand up, I imagine all of you are buying stuff online almost every day. BRIAN KELLY: And by clicking the portal, you literally are just throwing miles in the trash. So always-- it's so simple. You just put your frequent flyer number in on the portal. It puts a cookie on your computer, and then you earn miles in addition to the miles from the credit card. NICKY KELVIN: Yeah. LESLIE TOBIN: OK. So what credit cards would you say are the absolute top three UK credit cards that you could get-- NICKY KELVIN: OK, so I'd say that-- LESLIE TOBIN: --in terms of point schemes? NICKY KELVIN: So that Amex Preferred Rewards Gold is a great starter card because no annual fee, eases you into everything. 10,000 points is not to be sniffed at. It's pretty good. And as I said before, membership reward's really flexible, because you can transfer them out to different places. That card also allows you to double on travel and international spend. Actually, the fees on the international spend may mean it doesn't make sense to use it, but on travel, it's pretty good. The next main one is the British Airways Premium Plus Amex, 195 pound fee, but in return, you get a 25,000 Avios sign-up bonus, 1 and 1/2 Avios per pound on spending, which is a really good ongoing earning rate, and the companion voucher. Once you spent 10 grand in a year, you get this voucher to be able to buy a whole second ticket. You buy one ticket, you get one free. So if you've got a big bank of Avios, you double the value of that bank of Avios. That's really great. And then the third one I'd say Virgin Money have two Virgin Atlantic credit cards now. They're quite new to the market. And the really nice thing about those is they are a MasterCard. So you can use Amex in most places, but another thing people say to me all the time is like, I can never use an Amex. Like, it's so annoying. But actually, you can use it everywhere online. But for the times when you really can't use it, having a MasterCard. And the paid version, the premium version of the card, earns 1 and 1/2 Virgin miles per pound. So that's also a pretty good sign-up, a pretty good earning rate. You earn 15,000 points to sign up. And, if any of you are passing through a Virgin lounge, this is my top secret tip, they have these little cards in Virgin lounges at the moment. And if you sign up via the link they give you on the card, you earn 30,000 points instead of 15,000. So if you find yourself in a Virgin lounge, make sure you ask. They normally have a flying club representative. But that's kind of crazy. I couldn't believe that that was a thing when I was there. LESLIE TOBIN: Yeah. That's a good tip. NICKY KELVIN: Yeah. LESLIE TOBIN: All right. So another great way to earn points is through airlines. What are your favorite European airlines? BRIAN KELLY: I mean, I'll start. I love Lufhansa. Lufthansa first class is my favorite way to get across the pond, and it's a great value. 70,000 Amex points to Aeroplan, and you can fly Lufthansa first class, which is like amazing seats, caviar. Lufthansa is the number one purchaser of caviar in the world. They serve it on every single first class flight, and they give you like a little tennis ball sized-- oh, just thinking about it now. So I like Lufthansa long haul. I just saw the new Virgin Atlantic A350-C, which is a huge improvement. Virgin NBA have had very outdated products for years, so they're finally, over the next couple of years, investing. But yeah, my vote's Lufthansa. NICKY KELVIN: I think this is maybe a controversial answer, maybe obvious-- BRIAN KELLY: Ryanair! [LAUGHTER] NICKY KELVIN: --is Jet2 because I'm from Leeds and so is Jet2. No. It's hard to knock British Airways in the UK. The network is huge. You can get pretty much anywhere. In terms of the air miles scheme, Avios scheme, it's the easiest program to earn with and to spend with. And just the service they provide in terms of where you can get to is unrivaled out of the UK, especially in Europe, where you can pretty much fly anywhere in slight more style and comfort, especially if you manage to earn status. And the airports are nice. I would always rather fly out of Heathrow than I would out of Luton. BRIAN KELLY: And just to be clear, we're not sponsored by any airline. We pay for all of our own flights. We always have. So all of our reviews-- we don't take freebies. I just felt like saying that. Because he sounded like a fanboy. NICKY KELVIN: I get on planes, and straightaway I'm like taking pictures of everything. And the crew are often like, what are you doing? I'm like, I just love planes so much. And I think they got a lot people like that, so kind of-- BRIAN KELLY: They take you into the cockpit, give you a little pin. NICKY KELVIN: Yeah. [LAUGHTER] LESLIE TOBIN: So you kind of made a joke about Ryanair, but honestly, Ryanair, EasyJet, a lot of these-- BRIAN KELLY: By the way, I flew Ryanair Stansted to Edinburgh like a couple weeks ago. We went to Gleneagles, which was awesome. If you ever want a fun Scottish getaway, I loved it. I didn't golf once. I played with their shooting dogs. They have these 10 adorable Labradors. I'm a huge dog guy. And we're literally just in a cuddle puddle out in the field, playing with these Labs. I went skeet shooting. Anyway, so I did a video review of Ryanair, and I did a taste testing of other cuisine in-flight. LESLIE TOBIN: Cuisine. [LAUGHS] BRIAN KELLY: Stay tuned. I loved it. I felt like a king because I paid for the exit row. And most airlines won't police boarding, because everyone's a lead or this or that. Like, Ryanair is like, with like crazy enforcement, and I was the one sucker who paid for the exit row, but anyway. But back to the point of Ryanair, if you can save cold, hard cash, it doesn't make sense to pay triple the price to fly BA on a short flight. Who cares? BA economy is essentially the same thing. It would never make sense to pay $200 more to earn 1,000 Avios. The whole points game is it's currency. And you've got to figure out when you can win and when you don't. And certainly, flying short haul, saving your miles for the really expensive ones, it's all an arbitrage game. Another advanced tactic, especially if you fly to see family in the US or Asia, is buying miles. So Alaska Airlines sells miles for less than $0.02 apiece. I fly first class back and forth from here in New York. But we buy Alaska miles, so it's 70,000 for BA first. So I'm buying one way for $1,400 US. I mean, granted their taxes and fees bring it's like $1,800. But I'm buying BA first for $3,600 round trip, pretty much any day of the year, when it sells for 12,000 or even buying business class is 6,000 and upgrading so that's an option. I know a lot of premium travelers in the UK will buy currencies like LifeMiles, Alaska miles, and then use them to book flights, because you can't earn them as quickly, so just another thing to think about. LESLIE TOBIN: OK. What about you? Ryanair, EasyJet, what's your-- NICKY KELVIN: So I actually really do love Jet2. That was only sort of a joke, because I have fond memories of going to Leeds Bradford and watching the planes. But I prefer-- EasyJet, I actually think it's great. Ryanair, for some reason, I just find the yellow in front of your face so offensive. I don't know if anybody else struggles with that. There's no seat pocket. But EasyJet is great. On the site, actually, we've just launched an ultimate guide to low cost airlines, so EasyJet versus [INAUDIBLE] versus Jet2 versus Ryanair and all the fees and the costs, and the pitfalls, and how to maximize on all those airlines. So on the site we look after that stuff as well. And like Brian says, sometimes it just makes sense in cold hard cash to be flying one way or another. On a 90-minute flight-- BRIAN KELLY: Who cares? But I will add, I love Norwegian Air. When it's good, it's good. It's 787s, free Wi-Fi, and their premium, which is a premium economy-- but it's like first class, what you find in the US, with the recliner seat. It reclines pretty far. I mean, I flew it three weeks ago from New York to Amsterdam, and it was like totally fine. If you don't have the miles-- for what airlines charge last minute walk-up, American Airlines will charge $2,500 coach, because one way is priced so weirdly. Norwegian sells-- I bought that ticket. My flight had been canceled. I ran to JFK, and was $700 US last minute for this premium-- but it's better than premium economy. I mean, it's a pretty stretched out seat. So I highly recommend Norwegian Air, not sponsored. Just pure advice. LESLIE TOBIN: What about hotels? Any particular hotel chains that you are loyal to? Or do you prefer aggregators like Hotels.com. BRIAN KELLY: I love Hotels.com. So in the US, there's the Venture card, and it gives 10 points per dollar on Hotels.com. And each point is worth $0.01 minimum, so that's 10% back for every dollar spent. Plus Hotels.com has a program where you earn one free night for every 10. That you don't need the credit card for. So anyone here can be getting that one night for every 10. So instead of booking hotels on Booking.com, use Hotels.com because they give you 10% back. So in the US, I get 20% back for every hotel by using Hotels.com. Marriott, I was a lifetime SPG platform. The Marriott program, a lot of people are unhappy with it. It's been a really bad integration tech-wise. It's still a pretty good program, especially for super premium properties. So when I can I do Marriott, but I like saying at really unique hotels. I don't like being boxed in with one brand. So Hotels.com is basically every hotel in the world. So I think that's a great program. Unless you're doing a ton of business travel, there's not that many Marriott properties in the UK. I feel like the hotel game isn't as strong here, but I think Marriott is a decent-- Hyatt's OK. I get a little less excited about the hotel programs. What about you? NICKY KELVIN: Yeah, I mean, hotel points are actually much harder to earn here, because there's no lucrative credit cards where you can be earning masses of points. And I think it's something that's just a bit less sexy spoken about less. But actually, one thing I'll add onto because I've used it a couple of times. With the Amex Platinum, you get access to Amex fine hotels and resorts. And actually, they have some incredible properties there with some amazing benefits. And just a couple of days ago, I'm going to Indonesia. And I was looking up Jakarta, and they have two hotels on offer in Jakarta, a Mandarin Oriental and I forget the other one. But the prices, it wasn't that expensive. They were, for what they were, maybe $260 a night at these two hotels, which were super luxury. The price on Booking.com, Hotels.com, was about the same. It was maybe $10 less. But actually, you got $100 spa or food and beverage credit for the stay, so for a two-night stay that was a crazy benefit, plus upgrade, plus 12:00 PM check-in, plus 4:00 PM check out. All these different things-- BRIAN KELLY: The Gleneagles is a fine hotel, and they give two free rounds of golf and free-- it was like 400 pounds for booking through Amex was the perk, which-- LESLIE TOBIN: That's a great deal. BRIAN KELLY: --of course I didn't use. But-- NICKY KELVIN: Yeah, so that said-- BRIAN KELLY: [INAUDIBLE] NICKY KELVIN: --there are all sorts of ways you can extract a little bit more value. I tend to use Hotels.com. Actually, on the BA shopping portal, they have Avios earning through those hotel programs. And actually, one other thing that I really like, which people don't talk about, is BA Holidays, where you can book a flight and a hotel together. And they give you a discount across the whole product. It also allows you to just pay a deposit, and you pay 150 pounds. You pay close to the time. You get bonus Avios. And you see prices sometimes really, really crazy prices, especially for European breaks. I often look at-- you tick just five star, in May, on a weekend, and it filters it all down, European destinations. And you see things like Budapest with flights on BA with two nights in a five star hotel 139 pounds a person or something like that. So there's some really amazing things on there. BRIAN KELLY: Which, of course, we will write about and publish at thepointsguy.co.uk. [LAUGHTER] By the way, we were originally going to do the pointsguy.com/uk so we could have all of our good SEO. For these darn privacy laws, we had to start from scratch on Thursday. So whoever here works in the Google authority department in like the dark room with the algorithm, if you could just pop us up a couple notches, thank you. I hate to ask for favors, but-- LESLIE TOBIN: I don't think it works that way. BRIAN KELLY: No, I know. [LAUGHTER] That was the joke. But if not, if it does-- you never know. LESLIE TOBIN: We're going to take some audience questions, so if anybody wants to line up at the microphone. And before we do that, we'll talk a little bit about travel life. So you seem like you are always on the road. You're hopping from one plane ride to the next. How do you maintain balance in your life? BRIAN KELLY: Well, that's a great question. I think the biggest thing like with jet lag is choosing the right flights. And you can choose horrible flight. So when coming from the US to London, I never, never, never take the 4:00 or 5:00 PM. Who can sleep from 4:00 in the afternoon to midnight and then be on a normal schedule? So I like traveling at 10:00 PM flight. It really makes a difference in terms of just getting used to it. Also choosing the right plane-- if you have a choice of a clunky 30-year-old triple 7 or the new BA or Virgin 787, the 787 even in economy, it's better on your skin. It's a quieter plane. It's just a nicer experience. And those small things-- I actually have been using Dream Water, which is a melatonin little bottle. It's awesome. I try not to use too many like-- I don't use like Ambiens on planes. That's when you hear the news article of people peeing in the aisles, shouting obscenities. Usually that's people taking hardcore sleeping pills that they're not used to. If you're going to, always try them on the ground first. Don't mix them with alcohol. But then getting to a gym and really just pushing yourself. Like in London, I actually stay near Barry's. Because I know the closer I am to the gym, the higher the odds are. So it's tough, but get lag can truly ruin your life. So especially the New York, London's really-- I would much prefer to be on a 12-hour flight than a six-hour flight. LESLIE TOBIN: Yeah. It's not quite long enough to get a good night's sleep. What about for you? NICKY KELVIN: Actually, the working out thing is really a big part of my strategy. I've kind of stopped drinking-- not that I ever really drank much, but just drinking plenty of-- BRIAN KELLY: No, let's be honest. It's really easy, especially, when you redeem for business and first, when it's like the drinks are flowing. I mean, there's something about having a wine buzz in the sky. But there's a very fine line of like it's dehydrated. I mean, there's nothing worse than waking up with like there's no ounce of like hydration in your body, so yeah, trying to limit it. NICKY KELVIN: So yeah, lots of water, and then working out when I land, that always sorts me out, big sweat, blast off the cobwebs, and sticking to local time when I get home. Just forcing yourself to stay awake and going to bed at a normal time is just like the most important thing. Because that dangerous 2:00 PM sleep when you wake up at midnight and then can never sleep ever again, that's death. LESLIE TOBIN: Horrible feeling. BRIAN KELLY: And I actually did cryotherapy my first time in London. So I have a new YouTube series that's launching a week from tomorrow, Being The Points Guy. It's like all my travels around the world, and cool destinations, and jumping out of helicopters, but also the tactical stuff, like how I pack, how to combat jet lag. And cryotherapy was amazing. And I also the other day did an IV drip. It's really expensive in London. It was like 200 pounds. But an anesthesiologist came to my hotel room, and they put in all this amazing stuff. And it hydrates you. Like, they can do a lot of witchcraft. And it was expensive, but if you ever really need a reset-- and I wasn't even hung over. Everyone's like, yeah right. NICKY KELVIN: Brian came in like skipping into the pop-up shop. BRIAN KELLY: Like more so than I am today, so if you can imagine that. Yeah. LESLIE TOBIN: Amazing. So I think we have an audience question. AUDIENCE: Hello. I'm Sara. And my question to you would be, which area do you think will be prone to getting points in the future? I'm not sure if you've seen "Black Mirror" where there's this episode where people can get points through human interactions can get either negative or positive points. So I was wondering, what do you think would be the future point rewarding systems? Any crazy ideas? BRIAN KELLY: The future of loyalty? I mean, in the US, loyalty points you can get for almost anything. But in terms of higher points, I don't know. Do you have an answer to that? NICKY KELVIN: If I'm talking about the UK, I'm hoping that the UK public becomes more aware of miles and points, and retailers, and other merchants start to grow and expand programs. That would be great here, in a way that they are already in the US. Just put more on offer. Actually, and there's things that I find out about that I didn't know that I hope roll out more. So for example, Waitrose, you can put in your Amex card-- any of your credit cards-- into the Flying Club shopping portal, and when you spend in-store at Waitrose, they just pay you Virgin miles. I don't really understand how that inspires loyalty. I guess it would make me spend at Waitrose more in-store and pick that over anywhere else. But if they rolled out more of that kind of stuff, so hopefully that stuff works, UK retailers and merchants become aware of this stuff and realize it can drive loyalty. So more-- more of the same and bigger of the same would be-- I'm not saying that's where I think it will go, but I hope it will. BRIAN KELLY: Using miles, it's just a coupons, essentially-- retailers, merchants, to get people in a store. So people in the UK don't really care that much about points, but we're already talking to people. Like, once we get the audience built up, we think we'll be able to encourage more people to take a little slice of your profit to give to people to get them engaged and get new consumers. LESLIE TOBIN: Amazing. NICKY KELVIN: And actually just on that point, the BA shopping portal, I was having a conversation with the guy who's the product manager for that whole system. And he said, we're in the middle of launching new stuff to try really hard to get into the minds of British people to shop through the portal more. So the people on the loyalty side in the companies are aware, and they are now starting to work harder to try and do more and be attractive. LESLIE TOBIN: Great. AUDIENCE: Hi. I have a much more specific question than that. You sort of touched upon it very briefly earlier. When traveling with credit cards, there's typically-- so for the Amex Gold Card, there's a 3% transaction fee. I was wondering what you guys recommended in terms of like, should you take out a second credit card for using abroad that has no foreign transaction? And if so, which ones would you recommend? NICKY KELVIN: I'll tell you what I do, because I think this is working really well for me at the moment. I have a Curve card. And Curve, I don't know how many of you are aware of it, but you can have all of your credit cards and debit cards sitting behind it. And you can sort of select which one. It's actually quite cool. You pick the card. When you pay with your curve, it charges it to one of your credit cards. And you have 14 days to change which one. So it's called the Go Back in Time function. And seven days later, you can be like, actually, I'm not going to charge it to that card. I'm going to charge this card. Now, they just launched Amex functionality again on that, and it's such a shame. Because they give you a MasterCard, and it means you can spend your Amex anywhere and spend abroad with no fees because it charges as a purchase. You can even take out of a cash machine, and you don't pay interest on it. There are some limits on the amount of cash you can take out abroad from an ATM and some limits on foreign transaction, but they have different pay levels. But what I have is the Curve card with the Virgin Atlantic MasterCard sitting behind it. So at the moment when I'm shopping abroad, I'm paying zero FX, and I'm earning 1 and 1/2 Virgin miles on everything because ultimately Curve is charging it to my Virgin card. Hopefully they bring back the Amex functionality so I'll be able to do the same thing but charge it to my Amex card too. BRIAN KELLY: But it's still 1 and 1/2 Virgin, no fees. It's pretty good. NICKY KELVIN: It's really good. But I agree-- AUDIENCE: You're [INAUDIBLE] passing the fee, basically. NICKY KELVIN: But would I go and use my BA Amex card or an Amex card earning one Avios per pound abroad? It doesn't really make sense. 3% doesn't cancel out the one Avios. BRIAN KELLY: But the Amex is 2x on travel, or no it's 2x abroad? NICKY KELVIN: The Amex Gold is 2x abroad. BRIAN KELLY: So if you get-- like, we value Amex points in the US at like $0.02. If you're close to getting, and you want to top up your Amex, when you think about it, if you value them at $0.02 each, you'd be getting 4% in value back and you pay 3%. It sucks, but you could still win. But you have to value Amex at that level. I mean, I can spend Amex points to get $0.05 per point in value. I really want you to give the tip on-- there's this little known feature of the BA Avios program that can get insane value. He got $0.20 per point in value from this secret redemption. Not secret, it's just unknown about. So I just want you to share it quickly, what it is because I love it. NICKY KELVIN: It's called a multi-carrier award, and it allows you to book a ticket with Avios on two or more Oneworld airlines. So my ticket included British Airways, Qantas, and Cathay Pacific, but it can be any two or more of any of the Oneworld airlines. And it prices on a completely different chart. So instead of paying per segment, you pay an overall cost of whatever the mileage is, and it's in mileage bands. So there's a cost for 0 to 5,000 miles, and then 5,000 to 10,000 miles is another cost. It's amazing because they work on a different multi, across classes. So now if any of you are into Avios, you'll know you pay double for premium economy, triple for business, quadruple for first. But most carrier would still work on the old method of 1 and 1/2 for premium, times two for business, times three for first. So business redemptions can be really valuable. So you should check it out. I'm going to have a post going live on it pretty soon. AUDIENCE: How did you do that because ba.com is awful with different segments and differnet classes and things like that. NICKY KELVIN: You need to block out about a week of your life. [LAUGHTER] Get a friendly agent on the phone. No, actually, granted, those kind of tickets take a bit of planning. I use ba.com to find the availability. BRIAN KELLY: Segment by segment. NICKY KELVIN: So I knew this was there, and I'd write down, OK, it's on this flight number, this date, this class. I actually used the Qantas system to find the Qantas domestic flights because BA doesn't find those very well. And then I had all this big list called up. I said, I'm booking a multi-carrier award. The agent knew what it was often. If they didn't, I would just put the phone down, started again. And we went through the whole thing, priced everything up. I had to do it twice because I booked for me and my friend on separate accounts. And it took a whole hour on the phone. So you have to be willing to put that time in. BRIAN KELLY: $20,000 in value for one hour. Hmm. NICKY KELVIN: So yeah. BRIAN KELLY: And just to tease it, later this year, we're coming out with our new TPG app that's going to track your points, track your credit cards. We just bought a company called ExpertFlyer that actually pings the airlines for availability, upgrades, et cetera. So the grand future of The Points Guy-- today we're a content shop. Our app is going to change the game. We're working with the airlines directly to add value. Because right now, the booking process is horrible. I mean, how many different websites do you have to-- and kind of figure out what's a good hotel? Or how should I buy this airfare? So The Points Guy in the next couple of years is going to really elevate you a whole logged-in experience that will give you your net worth in points, and tips, and curated content, and all of that. LESLIE TOBIN: Amazing. BRIAN KELLY: I'm very excited for that, and I think it's going to dramatically help our readers get that value so you don't have to just sift through a million old blog posts and kind of cobble it together. LESLIE TOBIN: Awesome. Britney? AUDIENCE: Yeah, so I was curious if you are able to get this Chase Sapphire Reserve card, but it's going to involve your making money in pounds, and then you have to transfer it back over to dollars and spend in dollars. It says no foreign transaction fees, but actually, is there a little bit of a cut that the bank is taking or whatever? BRIAN KELLY: You'd be surprised. We're doing tests on that on foreign transaction fees. We bought the same item in multiple countries at the same time. And the actual conversion rate with banks-- now, when you're actually transferring funds, I know that there can be. So I think you have to look into it by your bank. Yeah, if there's like a 3% spread, then yeah that's-- actually, I mean, it could still be worth it if you're really earning tons more. But I know most of my expat friends still use your US cards here. They have no foreign transaction fees. And they're roughly-- they're not going to charge you 3% to pay that. Although, I don't know when you transfer funds from pounds to US. I don't know. Has anyone here had any experience with that? LESLIE TOBIN: I've done that. I have that exact situation, actually. And I transfer with TransferWise, and it's an amazing service. It-- BRIAN KELLY: So you still use your US cards? LESLIE TOBIN: I use my Chase Sapphire Reserve-- BRIAN KELLY: Earn the triple. LESLIE TOBIN: --and work here in the UK. Yeah. So I recommend. BRIAN KELLY: You heard it here. AUDIENCE: OK, cool. Helpful. Thank you, guys. [LAUGHTER] LESLIE TOBIN: OK, one more audience question, and then we'll start to wrap up. AUDIENCE: Hi. Thanks for coming. Mine's kind of specifically about spending points. I know you mentioned you hear it a lot, people are like, I don't know how to spend them. So I've got the BA Premium Black-- you know, the black one. And I've got so many points from work travel, and I've had the companion voucher for like a year, but I keep looking for ways to spend it, and it keeps saying like, there's never availability and same with Avios, like even using them to get money off. So I wondering if you had any tips on like finding the right ways to spend points, specifically airline points? NICKY KELVIN: Where do you want to go? Like, what's your kind of dream? AUDIENCE: I want to spend it on long haul, like I guess Asia, for the companion voucher. NICKY KELVIN: OK, so if you've got a year left on your voucher before it expires, then you've probably got a chance to get this right. But BA releases flights-- they release two business class seats and four economy seats on all long haul flights for use with Avios for redemption. So they release them 355 days out. So if you pick the flights that you want to take, there will always be at least two business class seats on every flight. You have to be there on the phone at midnight to book those tickets, but they are available to you to anywhere. That's most applicable if you're trying to go a busy time of year to a popular destination and to often destinations where they don't have high frequency of flights-- the classic ones like Cape Town or Australia, especially in our winter, people trying to go away around Christmas holidays. If you really just want to use them, and you want to go somewhere, and you're not that bothered, or you really just want to fly first class, places like New York are very easy to redeem to because there's so many flights a day. And I often see on any day of the year, you can pretty much get business and first class availability to somewhere like New York. Other places are just way harder. Because there's 10 flights a day to that versus two to Cape Town. I also think Asia is a little bit more difficult. But I would say open yourself up to flying to different places in Asia and use your Avios. So if you want to get to Bangkok, don't just look at Bangkok. Look at Singapore, Kuala Lumpur. Look at Hong Kong. And then from there, you can even use your Avios. For example, from Hong Kong, fly Cathay to literally anywhere in Asia. BRIAN KELLY: So we actually also have a website, I mentioned, we bought called ExpertFlyer. ExpertFlyers scrapes and has direct connections to a ton of airlines, including BA. It's $10 a month, and you get to up to 100 alerts for award tickets. And what that means is you can set two tickets available for companion on all these different routes, and then every day, multiple times a day, we scrape to see if anything's available. And then when they are, you get an ExpertFlyer notification that emails you. Because things are opening up and closing all the time. The airlines have very dynamic pricing models. They may drop six business class seats because their pricing model tells them Singapore is open next week. It's a dead week or whatever. You would never know unless you were checking every day. So ExpertFlyer does that work for you. And that's what we'll have in the TPG app later this year. But we have blog posts on ExpertFlyer. For $10 a month to help you get two business class seats that are worth thousands, that's more of an expert tool. It's not that hard to use. You work at Google, I'm sure you're pretty smart. But it is sort of for experts, but it's those are my favorite emails in the world to get. Because I'll set tons of alerts, and it's like that Qantas first class, there's only going to be one or two seats ever, but I snatched them before anyone else can book them online. AUDIENCE: Thank you. LESLIE TOBIN: Thank you. All right, we only have a few minutes left, so I'm going to end with one final question. Can you tell us what is the best deal that you've ever gotten booking with points or your favorite experience booking with points? BRIAN KELLY: Well, I'll go. So my favorite way of using points these days, the most meaningful to me, is through our partnership with Rainbow Railroad. So it's an amazing organization. Basically LGBT people are persecuted around the world. We know it's still illegal in over 50 countries, some countries worse than others. If you've heard of reports-- I remember 2 and 1/2 years ago listening about Chechnya. LGBT people are being rounded up. There are actually concentration camps. And I remember reading "The New York Times" article being like-- like, you know, you deny. This can't be happening. It's true. Jamaica, trans people are killed every week. It's horrible for them there. So through Rainbow Railroad, you can donate your airline miles, and they actually fly people out and get them asylum. So I've been working with them for the last three years. We're actually about to do a $1 million donation campaign around Pride this year. If any of you are going to be in New York, it's World Pride. It's going to be the biggest pride ever on multiple levels. But 50,000 miles can help save someone's life. And you may think, oh, a lot of huge charities will take your miles, and they just liquidate them. But what happens with Rainbow Railroad, they're in a huge pool, and we book people. So I had the ability, going to Toronto where a lot of our refugees live-- or asylees-- and I was out to dinner with like 20 of these Chechnyan guys, slashes across their face, everything. And they told me the minute the plane took off from Moscow-- because we have safe houses. We get them places. And to know that my frequent flyer miles-- they actually connected me with the guy. And you know, the minute the plane took off, I just started bawling. And to think my frequent flyer miles-- like, yes, I love going to Tahiti. Help save someone's life, there's no better feeling in the world. So there's a ton of charities you can donate your points to, finding one that you really connect with and getting involved. So yeah, points can save people's lives. NICKY KELVIN: I mean, I should have gone first, I think. [LAUGHTER] LESLIE TOBIN: We can close now. NICKY KELVIN: Here's selfish Nicky with-- [LAUGHTER] --a holiday that he enjoyed himself. I'll give you one that I really loved, which was such a neat redemption was they had an American Airlines card in the UK, unfortunately, not available anymore. And the sign-up bonus for the card plus the amount you had to spend to get the sign-up bonus, you were left with 40,000 advantage points, which then was the right amount to book London to Abu Dhabi on the Etihad Apartments. And that was just the most insane experience, especially because I paid these 40,000 miles that I just received. It was 186 pounds tax. And I got picked up by a luxury car at my house, driven to the airport. I was in an apartment on the plane, and showered on the plane, and then was taken to wherever I wanted to go in the Emirates when I landed in Abu Dhabi. So that was a special and neat redemption. LESLIE TOBIN: Yeah. NICKY KELVIN: I didn't save any lives. Actually, on that trip-- [LAUGHTER] --I-- [LAUGHTER] BRIAN KELLY: Where are you going with this? NICKY KELVIN: On that trip, I ended up driving up to Oman, and I did try to resuscitate a man who had a heart attack on the boat. But he unfortunately died. But I did-- BRIAN KELLY: You tried to save a life. NICKY KELVIN: I was part of-- BRIAN KELLY: A for effort. LESLIE TOBIN: All right. Thank you guys so much for attending. [LAUGHTER] BRIAN KELLY: And with that-- NICKY KELVIN: I love that I just [INAUDIBLE].. [APPLAUSE]
Info
Channel: Talks at Google
Views: 6,611
Rating: 4.4666667 out of 5
Keywords: talks at google, ted talks, inspirational talks, educational talks, The Points Guy, Brian Kelly, Nicky Kelvin, make the most of your airline miles, updagrade credit card points, Wall Street road warrior
Id: m5RhnI3huNA
Channel Id: undefined
Length: 51min 40sec (3100 seconds)
Published: Wed May 29 2019
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