The New GetResponse - The Most Complete Step-by-step Tutorial - Brand New GetResponse

hi I am Brent Markus I am the co-founder and CEO of social Angelica social a SOCOM is a digital marketing platform for the Spanish markets is one of the main places where people come to learn about digital marketing and to know which are the Neal tools that are coming to the market we've got all sorts of users in our community such as agencies and business owners or employees who work with digital marketing in this video I'm going to show you how it works the brand new get response so I'm gonna go step by step to show you one of the best email marketing tools in our opinion that you can find in the market right now and I'm going to show you two things the first one is the tool as it is so you're going to see how get response works from the beginning to the end with I'm gonna explain you all the tools how they work what you have to do to to configure them to implement them so to learn how to use how to properly use get response this is the first thing we're going to see even the even the new integrations they've they've created for the platform like the CRM ok but second thing are and I think it's more interesting I'm going to tell you on the way well well we are talking about get response I'm going to tell you certain email marketing strategies that you will be able to start implementing straightaway as well so strategies like how to get more leads how to get higher open rates higher click-through rates how to how to get how to avoid the spam folders and many many other things we've been working with email marketing since 2012 and since then we've sent more than 10 million emails to our community so it means we've done lots of tests we've done automations we've done autoresponders with all newsletters with on webinars many many things okay so these strategies that I'm gonna tell here I think they are going to be very useful for your email marketing strategy even for your global marketing strategy but before we start with the review let me tell you something if you get access to a paid version of get response to the link you're seeing on the screen or the link you will find below this video we're going to offer you three bonuses the first one is one-hour Skype session one-to-one session where we are going to focus on your business your email marketing problems wherever is that you need to improve your sales improve getting more leads opening increasing open rates and whatever you need for your business this is a personal session and we are going to take a lot of care so that your you will finish the session with a plan to start implementing your strategy or email marketing strategy for the next the following weeks this is the first bonus the second bonus is if you're coming from another tool from an hour email marketing tool we're going to help you move all your context from that tool to get respond it's very easy with care response but there are certain things that you need to take into account before moving your contacts which are going to be useful for segmentation and for other purposes and we're going to to help you so that you will see that this process is really really smooth and the third bonus is that if you get a paid version a pro max or Enterprise version not the email version but the pro max or Enterprise version we will offer you an additional session where we will review your website and we're going to give you our opinion of the things that we would improve we've helped many many users doing this and and they've seen really good results once they've started implementing all the things that we've marked in this session so these sessions are really powerful for many users have been so and and I hope that that if you want to change the move to get response this is an opportunity for you to to get a really really good value so now I'm gonna hide my camera and I'm going to start showing to you everything in get response you're going to find you'll find an index right in the description of this video of each one of the parts that we are talking about in this session it's a long review but you can go straight ahead to the one that you need I think it's interesting to watch all the review because there are certain things that are gonna help you improve the configuration the settings and whatever but but if you if you prefer to go to one of the the sections just go to the description and you'll find these these points and and the minute where where you can you you can go straight ahead okay so let's start this is the new get response dashboard some things have changed from the loop from the old version of get response and one of them is really interesting is that now you can you can customize your dashboard in in the previous version you could you had this dashboard but there were the actions that get response considered that could be useful for you but now you can configure them so I've got quick actions here I can even change these actions just on the widget settings okay and I could add here create webinar create workflow whatever it wants I could remove the widget and as you see it's organized in different widgets you can add more widgets or delete or cancel Norwich widgets from here the widget library right so you've got all your metrics in one place just as when you come in to get response you can see everything everything there right so this is really comfortable I think it's more it's more handy to have the information organized the way you want to have it organized and the second thing are all these elements here right these elements are what in my opinion may get response one of the most powerful email marketing tools as you can see they said II get response is an all-in-one marketing tool why do they say this because apart from email marketing which is what usual email marketing tools do of course you've got for instance automation not many email marketing tools have got automation yet you've got a platform to create landing pages you've got a platform to host your own webinars up to one hand subscribers if you get the pro version some of the landing pages and webinars are for the pro version the automations is the it's for the emailed version as well you've got forms and surveys so to know the feedback of your users and you've got a new tool which is the CRM which is all also included in gear response why do I say this is so interesting let me show you something if I had if I I mean when you do email marketing you do not only send emails and that's it right what you do is you do many more things you you have to create webinars to attract new your customers have to create landing pages for your customers coming from your Facebook Ads to to get into your list you have to do alt emission you have to ask feedback to your users you have to control who's spending more money in in your products or not with the CRM right this is what I like from get response the thing as marketers they think as what someone who's doing marketing digital marketing will need to fulfill all their needs right and if you think about it this is this is this is great because if you go to for instance if I had to buy another landing pages a platform so that to pay for another landing pages platform let's see one of the most known platforms which is lead pages okay leadpages costs from 37 dollars a month so this is an additional cost which is already included in the pro version of get response if you need to make webinars and we go to go to webinar which is it's all that many people the more people use you have to pay for one hundred users for one hundred participants one hundred and nine dollars a month and if you need to create surveys and let's take typeform which is one of the most well known platforms to to create to create service you have to pay from 28 pounds a month in this case about $35 a month and furthermore if I want to CRM and let's go to so high serum it costs well 15 euros which would be about 18 dollars a month so this means $100 37 35 Plus these 18 dollars so it's about $200 a month would you have to spend for additional tools to solve your marketing needs right and the impressive thing in get response is that you got everything inside right so as I said learning peaches webinars and and CRM probably I still don't know because they are in the they are making it public right now but they are in the pro version but you can use surveys you can get forms intelligent forms as we will see and you can get automation from the basic version right and this is this is amazing this is this is awesome because I don't know other marketing other email marketing tools offering so many things well this is the first part of the day of the dashboard there's something else I want to show you which is the account management okay so we've got here we've got here the we've got the account details password and something very interesting the email addresses here you can add as many Sanders as you want why do I say this is super interesting because you can manage all your projects and all your customers projects from the same place you can add as many email senders as you like the only thing they have to do is confirm the the email address right and that's it once it's confirmed you can use it from your same platform so it means you don't have to pay twice you don't have to pay two different get responses you can you can manage everything from the same place and I will show you how to do it once we create the lists and we see how to organize all the information okay there's something else which is which are domains you can see here these mains are for the landing page for the landing pages you can get response hosts their landing pages but you can configure it from through cname to go to your own website and here's where you could use the your own domain to go here then there's a get response page if you want to to get some some credit for any user some some use some user you refer you can get some credit as well and the login history plus there are more things here there are lots of integrations get response is one of the the main tools in the world you know the main email marketing tools in the world which means it integrates with almost everything everyone everyone has caught every whenever whenever someone created tool they integrate get response so as they integrate a weber they integrate Infusionsoft so the main tool so get response is one of those and as a marketer I tell you I mean it's really useful because you always have a solution that's going to go to your email marketing tool and you don't have to go to through de pierre calm or whatever order tool in order to to get what you need right so you can create several api's as well to to integrate with other tools as well and you've got calibre callbacks authorizations etc and as you can see here how many how many other integrations you can have on Facebook to your Twitter ads like Salesforce Magento etcetera etcetera etcetera okay so this is the integration spot and let me show you something else right here's the reference this is the the Help section this is one of the things one another of the things that I love from gate response I love their live chat they've got a live chat 24 hours a day and they are very very fast answering and this is what you need when you do email marketing mean sometimes it can happen that you send an email and you don't know what happened you I mean you made a mistake or you want this to come back or I don't know whatever issue you can have all you have to send an email right now but you don't understand what's happening or how to configure something else you contact them in the chat and in within minutes you've got an answer so many email marketing tools what they've caught is an email just an email so that you send an email and it takes maybe two hours to answer and then you have to reply and after two hours again the answer if it's in there in the time they are at the office right which it doesn't work like that I mean email marketing mix needs to be fast they've got lots lots of people working as customer service and they are very good because when they don't know something the Aster developers and they give you an answer straight away you know so this is one of the things that I love honestly love from get response as you can see in in my tickets area my ticket area is where all your tickets go from any chats any emails that you've sent so you've got everything here so you can see have got like more than 150 tickets among other things because I we help our our referred users so sometimes we we ask for them anything they need especially when they are Spanish speakers live chat is in english the email is in in any language so they they answer in your language and this is something else that I want to highlight from gay response which is the languages if you go down here let me go back to the main panel if you go down here you've got the languages that get response is translated into I mean well now this is the this is a better version and they are still working with the translations but you can change your language here but let me show you I'll show you they've got 30 23 different languages they've got a response translated in 23 different languages this is awesome this is awesome because not everybody speaks English maybe you've got customers or you've got I don't know whomever that what's working with you maybe you hire someone in another country and they need to use get response and they don't speak English so they can use get response right they can use get response in there and this is awesome I haven't seen this in any other marketing email marketing tool either so let's go back to the dashboard and now let's start talking about each one of the sections that you are going to find in get response the first one is the contact section and this is an important one because it will allow us to configure everything related to our lists have you been using get response in the past or your an get response now and you've got the old version or your testing get response and you've got the past version you will see you you will know that get response considers lists as campaigns I think it's the only email marketing tool that has been using campaigns instead of lists okay but it's the same thing I mean I've never liked it but it's a way they used it so now they call them lists finally okay after the feedback of many and many users so the first thing you can see in the context list is that get response each one of these tabs here is organized in soup tops okay in this case everything relates it to contacts so we've got less here first thing then the search what I will tell you how to segment when you are doing a campaign statistics related to contacts list hygiene to clean your lists suppression lists if you don't want to send emails to to certain people custom fields in order to enrich the information you get from your from your subscribers and the import statistics it means when you make when you import contacts is where you see this detects the statistics of this import so let's start first with the lists the first thing you see here you can search people by name or by by email okay right Pinet for instance and you can see emails names and lists where any banette is in right I could write my email address and then it will appear there the other options that you can show all contacts and this will take you to the search sub-top so we'll talk about this later but you can sort as well anything by name by when this was created and the number of contacts on this list okay you can sort by by everything else also here you can create a list you can add contacts and what I'm going to do now is I'm going to show you first the options that you get inside every one of the lists adding contacts which is the same thing as here you can make this list as the default list okay we've got this in this case I think it's important that you decide which list is more important for you for you for your project because it's the first list that's going to appear always that you're going to send the newsletter it doesn't mean that you cannot change that list you can change this list but it's better to get a default list which is important for you then the list settings which I'm going to show you when we create a list you can show the context of this list you can show the newsletters you've sent for this list in which case you would go to it would send you here right it's quite obvious it sends you to email marketing if you click in there then you can show autoresponders same thing or you can delete this list right well now let's see how to create a list and why is this so important I'm gonna get you sir I'm gonna give you some tips that you need to take into account tips that are going to make you a faster list creation and tips that are going to make you a proper list creation okay first thing you can introduce the list name you need to take something into account with get response every list name is unique this means that no one else in the whole get response is going to have this name so when you decide your list name it needs to be unique okay and let me give you a very important advice when you create lists the first thing you have to take into account you need to to name the list with a name you can easily recognize because when you when you make a search of the list view search when we go to the section you will see if you have to search a list you will go faster if you recognize that name okay and and the list needs to have the right name for the right people who are Dudley and you can have two options imagine you've got one project okay it's your project and no one else I mean you're not you're not managing anyone else's accounts so what I would do is to organize everything properly in alphabetical order and as I said a name that you can easily recognize why I say this because when you integrate get response with third-party tools what's gonna happen is that you will have all your lists together and you will have to choose one list to be integrated with that tool right okay if you've got ten lists it's quite easy but we've got for instance more than 100 lists and it's quite difficult if I didn't have everything organized everything alphabetically organized I wouldn't I it would take me longer to find the the right list for the right target where I want to send my new subscribers so you've if you forgot your own project 1 Project just make sure that you take a good name and make it alphabetical but if you've got different types of sections in your projects what I recommend is that you structure the name in two sections the first one would be the type of project you are working in and the second one the name of this project so imagine for instance what we do we sell training in Spanish and recommend software each of our lists have got the customers who buy our training and the customers who buy our recommended server ok what we do here is we write for instance if it's if it's a matter of training we use the word core so in Spanish get cool so under school and then we use the name of the course right core soft block for instance ok that the training block or the training whatever well this this may be taken because block is quite generic word so I would specific I for instance this one okay block means visitors which is one of our trained ok so this is what I would too and the same for each one of my training or each one of my type of project what about when you are working for customers would you would do whatever do in this case is using the name of the customer first you can just write here the name of the customer and then the type of project because you will identify them quickly when you have to send a newsletter it will be much easier to find the list to which you want to send a newsletter right so everything as I say this is a really important part of organizing all your email marketing strategy because if you don't do that it will be more time-consuming for you and you don't need that another important reason is when when your context subscribe to your list they will see the name of the list so it's important that this list is recognizable but by it by the subscribers there's nothing like several numbers or whatever I mean by default I think a response gives you several numbers the first time but you just modify the name of this list and that's it but but it's important for your context to see as well what where they subscribed it's very important to give information to your contact it's very very important once you do this you can create a list or you can copy existing list settings this is the best thing you can do because once you've got I know hundreds of lists right it's very time-consuming as well to have to change the settings every time so what we do here is I would just take block social answer which is our a remain list okay and I just create so I'm taking the settings for blog social answer great it's already created as you can see here it's the list is created we've got this here and what am I going to do now is I'm going to see those settings that I was selling before right so I go to settings and now let's understand what every part of the settings means the first thing is the list name you can change the list name whatever you want is if you see here you get response they say your country will see this when they subscribe I'm subscribed but let's token and the list ID is this one here right you're not going to use this because you're not going to see the list ID when creating your list or when people subscribe there to say this name and you can change for instance let's say Corsa block mil V right you can change the name and there's no problem you can change as long as it's unique you can change it whenever you want and and this will not affect anything in your contacts or anything in your lists the less title this is something that people are going to see ok when they unsubscribe for instance or when they confirm to be part of your list they are going to see the title of the list and the list description look I'll tell you another advice I'll give you another wise about what we do in this case so what we do is that it can happen that people do not remember after couple months they do not remember having subscribed to your list and they suddenly want to unsubscribe and they say ok I mean I don't recall having having subscribed to this list these people are spammers so what we do here is we write a description where we tell them that they are in this list because they subscribe themselves I mean we didn't subscribe themselves ok and so we try to give them a lot of information here enough information at least for for them to know that that it was them it was not me subscribing them so so we tell them you subscribe through our forum to block social answer ok afterwards you've got the category internet marketing I chose in turn I'm acting in this case this is this is an internal classification for get response it's not going to be useful for you I don't know maybe in the future it's going to be useful but it's more that internal statistics so that they can know how many people are in each niche or whatever right but it's ok I mean it's it's fine if you categorize it right then you choose the language that I told you there are loads of languages ok let's choose English in this case why is it so important to have the right language in each case because it says it's here so whenever get response answer confirmation email or the people land to a confirmation an unsubscribe page or even well the pre header and the footer are the templates are in the language that you've configured for this list so it's important that you have this because you as you will see the confirmation messages it's there's a part in the confirmation message which you cannot modify afterwards you can you have to show postal address in the message footer I mean this is very important because you have to follow the can-spam requirements right they are the standards for the sending of commercial email and they require that you've got an address for every list so the people can know who to refer to right then you can add your logo right change file and use up to one megabyte and then you need to enter a website that the logo will link to so that the logo will link to this website and you've got here's well a feat of your newsletters maybe this is not very interesting and maybe I mean I I don't I don't give the feed URL to my subscribers for them to access my newsletters from outside of the email for me it doesn't have many much sense but maybe for you has got some sense so you can let people subscribe to your feet of newsletters newsletters that you're sending every week right so it could be an option so you just copy this link and this is the link where people are going to see all your newsletters with save general settings okay we agree with all the settings sorry we won't save them yet we go to the next section subscription section okay here you have to take into account several things first thing if you want to send subscription notifications every time someone subscribes they send you an email to the email address that you decide right you just do here and you send the email you write the email address you want or you choose actually you choose the email address from the from the email addresses you've got in in the sender section the section we've seen before and this is really important that you know it so do you require people to confirm that they are going to they are receiving your email or not the good thing in get response is that they let you decide if you want people to confirm your messages or not there are tools that do not allow you not to confirm messages why is this important there are people who prefer having cleaner lists if you send a confirmation message to anyone who subscribed to your list they will they will have to confirm that they've received your message they date that they have subscribed themselves but on the other site if you are doing some marketing and you want things to be smooth to be fast you want people to receive a lead magnet straight away maybe you don't need a confirmation because it makes the process quite longer right people have to wait for the confirmation message confirmation message and then they have to wait for for the lead magnet or for whatever you have promised okay in the web subscriptions is something you can decide and it's fine but in my opinion the API subscriptions it's important that you do not ask a confirmation messages I'll tell you why let friends let's imagine that you use facebook lead ads for instance okay to send leads to your get response account you're sending leads from a Facebook ad right so people when people click on the Facebook art and they authorized to give you their email what they expect is to receive your lead magnet or whatever you have promised in this hat right it'd be very weird to to see an ad in facebook and this is my opinion there are people who do not think the same but this is my opinion it's weird if you see an ad on Facebook you react to an ad on Facebook and then you receive a confirmation message from having subscribed to list this is not what you were doing I mean you were you were reacting to or not so you want something fast you don't want to confirm a list why do people talk about lists now that I'm doing face but then I'm following an ad I mean I do not want any confirmation I want what I've been promised in this ad right so in my opinion it's much that API subscriptions do not require extra confirmation you can do whatever you want whatever you decide on web subscriptions but better don't do that in API subscriptions okay and and and I gave you the example of Facebook ads but there are many other examples like people buying your product through PayPal and they would require a confirmation message before receiving the access to the course you know it's it's weird right it's weird well so this is very very important that you know it okay and and get response makes it really really easy then you've got in case you want people to to confirm it okay we'll go to confirmation message but here you've got the confirmation page an example of the page they will they will see the unsubscribe page and subscribe success page and newsletter directory let me show you the unsubscribe page so you will see what I meant before as you see here when people want well I've got this in Spanish sorry but when people want to unsubscribe from my list they will see that they are unsubscribing from the name of the list and we are explaining them why they are in our list so that's why this is super important to have the description right and same thing with other pages and then why do you want to host your confirmation page if you want to host your confirmation page by care response you will get a standard confirmation page as you will as we will see now but you can add as well a custom URL what you could do here if you get get response Pro you could create a landing page nice landing page from from the landing page creator right and just copy paste here the the URL of this landing page so people are going to be in a nicer landing page where maybe you can send a message and tell them okay I'm gonna send you a confirmation message and after days I'm wait for a couple minutes I don't know whatever whatever you want you know and I will send you the lead magnet I promise blah blah blah whatever you want but you can make a nicer a nicer you are a nicer page and also nicer landing page for the confirmation message so here's where that be and finally the confirmation messages as I told you earlier let me tell you something usually when you send plain text messages the probability of people receiving these messages is higher than receiving an HTML most of the people send HTML messages no worries about that so that you get links proper links and images and whatever right so but if you want to send a plain message you will get more probabilities to get into the inbox of this person right off of the subscribe but in the case of confirmation messages it's not a problem because people are waiting for a lead magnet so they will look for anywhere in the spam folder or in in the others folder or whatever right so they will look for your message this this shouldn't be a problem you can use the HTML and this is the subject line that I was I mean this is the what I was telling you before there's a part of the messages that you cannot modify you can you can get one confirmation message from the loads of confirmation messages that you get from get response but and you could add your own confirmation message but or happens here you can add your custom sachet line but what happens here that gear response has to approve the subject line and the similar thing goes for the body template as you can see here what I'm going to do is I've got this in Spanish I'm going to go to general settings and I'm gonna save general settings so that we get everything in English now we move back to confirmation messages and well as you see you have here the confirmation the confirmation subject lines right loads of them in English plus the body templates right here okay databasing database signup default template default template Evoque requires design subscriptions free report subscriptions as you can see there are lots of possibilities for the confirmation messages thank taking into account you cannot change the whole message right so let's say for instance typical one subscription confirmation how would how would this message be okay let's see the confirmation message it would be please confirm your subscription hello firs name right hello and the name the first name of the person who subscribed this you can introduce some text here which is good because it's at the beginning and afterwards you've got this text that you cannot modify this is again for to avoid any spam issues so that people cannot use the confirmation message as something else right so people could go here confirm the subscription and that's it and then your signature right okay let's say we take this confirmation message we just save confirmation message and we are done so as I said configuration and less settings is a very important part of your strategies because it will help you go faster let's move now to this to the next sub tab which is the Search tab this is a very nice one in my opinion because it allows you to segment all your campaigns right let me show you what's in search contacts you can you can just search contacts here like from any of your lists you need to take into account when you when by default all lists are always selected so you just unclick select all right and then choose the list you want you want to work with right you could apply and all the contacts in this list will appear here right okay then when you're when you're making a search you first look for the list then you search if people are receiving out to responders or not receiving them and if they were subscribed at any time and it's either anytime or whichever these options that you can find here but we can look for other options right now okay so this is what I was looking for right people in block social answer any auto responder settings and subscribe to anytime the good thing though is I cannot conditions and this is this is the this is where the magic starts I've got several kinds of conditions first I have to select the condition category which means if I want to segment through the details of the contact for instance the name email custom field that I've signed subscription data subscription method is or isn't or contains or doesn't contain stars with ends with you see you can segment in depth in different in very different ways or you go to contact actions this is this is the interesting one when you are doing campaigns I'll tell you something when you make a campaign let's say you're sending newsletters for you've got five days campaign right so you're sending a newsletter and this newsletter is opened by a certain percentage of your list usually about between fifteen and twenty percent unique opens okay I'll tell you the difference between unique opens and general opens when people open a message they are telling you they are interested in that message especially if they are opening more than one message right so here's where you see the actions of this conduct if I want to send a newsletter to say look I've seen you you've opened this message and I know you're interested in that so please go here and buy right you go to contact actions and you look for the kind of action that you want message opened message not open if you want to engage people who never open the email a very good subject line in these cases like did you see my email or something like that very spontaneous I you know like like it's someone who's writing to you right okay you can you can look for order in which day of the autoresponder isn't in in your list or the last time he clicked link in your newsletters webinars link not click message send message nets and goals and subscribes whatever so you've got all the actions here even the CRM actions right so let's see message opens right and now once it's it says message opened I go to what a newsletter in this case because it's what I'm working on okay newsletters and once I've got the newsletter I need to select which one I want well this is not organized by date right now I've asked them to do it because in the old version was organized by date and is really comfortable but however and I come back to what I told you regarding the name if you use a recognizable name for your campaigns it's going to be really easy for you to segment all the things for instance let's see this campaign review builder right as you can see I usually write we usually write actually a block video builder or video wheeler or whatever in a way that we can recognize that this is us this is a campaign with center our block and you see the first email the second one the third fourth fifth sixth seventh and some of these emails are emails we've sent to people who didn't open messages or people who did open messages or clicked on the messages and so we know they are interested right so what we do here is when we do a campaign we do it life right and life means you first write the newsletters and when you see a campaign works then you take it to automation but this is something that we're going to talk about later so I go here and I say okay how many people opened this campaign that four thousand people four thousand contacts who open video builder oh one perfect now I'm going to add another condition now I'm gonna say again contact actions message open I'm gonna go to newsletter and I will select sorry I will select video builder again right and I'm going to say message number two and I've got two thousand people what does it mean here two thousand people the thousand people means that I would have what of what I've done here is just to match all conditions so people who opened message one and message to of this campaign right so if I want to match all people who open both open either message one or message to I would go here and I would say match any of the following conditions and you would come here and you would have five thousand people who opened either video builder one or either video below to write good just for your interest when you see when you see in active users inactive users the users who are not in your newsletter they are not in your newsletter because they unsubscribed oh because you cleaned your lists and this is something that we will see later but I recommend you to do to clean your list periodically because not everybody is interested in whatever you have to tell them all the time so it's better to have cleaner lists that's why we've got quite a lot of inactive users because we want to have our lists very clean once I've done this I've got all these people I could what I could do with these people is unsubscribe them delete them adding custom fields to these people for instance if I want to add them an action and say ok these are the ones who are interested in video builder so I would go here and I would add for instance a custom field or I could copy them to a list I'm moving to list scoring them right if you've got automation tagging them tagging them I could tag them instead of adding a custom field I would tag them and they would got the tag video builder and they are video builder interested in video builder and this will help me in my automations but we will see all this later I mean I I know it's a lot of information but just for you to know what the options are right or I could export in a spreadsheet all these people right I can export them I can enter file name and select select the exporting file type I would I would recommend CSV and that's it so the search of contacts can help you understand who are the users who make certain actions and at the same time you can do whatever you want with these users ok then what I could do imagine for instance I said okay I want the contact actions are message open now I want to add another condition group I could add another condition group filter the filter group the contact actions allows you to have up to five different conditions but you can add other condition scripts with other five different conditions right so I could say for instance the ones who open plus the ones who clicked on the message it would be necessary but Oh plus the ones who are tacked with certain tag or who attended a webinar or whatever right and one saved on days I can at I can save this as a custom filter right why is this interesting you will see it later I'll show it to you later this is a let's do a test custom filter and I will show you where you can use this segmentation to send a message just to that people so let's save this right and when I send a message it will appear this will appear what I sorry what I'm going to do is there are filter contacts 14,000 well what I should have done is just canceling that and saving custom filter test custom filter let's say Oh - all right and save this otherwise I had 48,000 contacts in there's no there's no there's no filters there right okay so we'll find it later now let's go to the next step well something you something else you can do here you can modify columns right you can put the name email address or to respond the day you can you can drag and drop whatever you want all the information appears in in these columns here once I've done this let's go to the statistics these statistics are in this case for the contacts that I have selected in that list right so for the contacts actually for the for the subscribers these are subscription statistics you've got less size you've got subscriptions unsubscribe people you can decide which date this statistics for and you can see the list growth you can see the the subscription methods which are quite interesting either if they are API or if they are forms or whatever you've got all names here as well then you can see subscriber locations which is very useful as well and this is very useful because another way of segmenting people is by city by region by whatever right so it's one of the options we have there are two geolocation options and this is the information you get for your contacts the interesting thing here is that as you as you can see we were in contacts and we've been sent to email marketing where all the statistics are but we are at the subscription tab which is the one that interests us because this is the one with being word at this very moment so from the context so let's go back to the context and let's keep working on the the other tabs then we've got list machine what is list high-heel here's where you can individually or massive delete subscribers right you can blacklist them or you can just remove them from your lists for instance in the case of duplicate contacts or inactive ones or whatever or whatever blacklisting rules you would like to create right so if we go here well what do you usually do to clean our lists as I said cleaning lists is really important because it will help you to get higher open rates higher click rates and less unsubscribes of course when people unsubscribe is not only because they don't want to be in your list maybe the kind of messages you're sending or they expected something else it doesn't matter but it will help you to keep your lists clean right if we go here this is this is what you can do in the in the list hygiene delete a single contact multiple contact black contacts blacklist them black lists even entire domains if you want and prevent specific people from subscribing to your lists ok so how do we do that let's say we want to unsubscribe people so what we do is we work with a tool which is called bright verify primary file allows you to know how many contacts in your list are invalid and this is the important thing when they are invalid so what we do here actually is when we verify our contacts revive bright verify we check which ones are invalid and we take this list we download all the email addresses and we just copy them here we select a list let's say blog social answer in this case and we copy paste lists here and we just unsubscribe these people because we do not want to have in our lists people whose e-mail address is invalid maybe they stopped working on a company or maybe they changed email address or maybe they canceled their domain so they do not exist anymore these addresses do not exist anymore so what I want to do is from time to time clean these lists ok this is one of the options you access pride verify from the linear' thing on the screen you will get a 10% discount if you are interested to to do the cleaning I recommend doing this cleaning when you are moving from another tool this is always very useful especially because you want to have a good reputation with your email marketing tool right so this is it so it's so this is how you do it really simple we could Bloodless them as well selecting lists and maybe I know you've got a troll or you've got someone that you know you don't want him to receive any of your newsletters anymore you just blacklist it here alright and then we've got suppression lists suppression lists are a way to faster exclude users from your campaigns that be users who you do not want to receive updates about a specific product we do not have any suppression lists because we do not use this feature we do not need this feature we work with the segmentation instead of this but I will show you where the suppression lists appear and finally we've got the custom fields the custom fields allow you to get more data from a subscriber for instance if you want if you want to know the data birth of a subscriber or the phone number of a subscriber to send them special promotions or for whatever reason if you want if you want to segment them in some way some different way you can do it with custom fields as you as you saw earlier you can select one of the options to be the custom field right so there are several custom fields that appear by default in get response for the work phone the URL street state so all these custom views you can use them wherever whenever you want in your in your tree in your forms or in your segmentations or whatever all right and then you can add other custom fields for instance if you want to know something some more information in from from people coming to your newsletter imagine imagine I create a form and I ask for the email for the name and then I make them a question I can make a question in through the custom fields right if I create a custom field what it asks me is the name of custom field same I've told you for the lists you need to have a good naming here this is the kind of custom field we want so it would be text a single text or country currency dates date and time gender IP address you see all these ones here the types of custom fields we are going to need and afterwards once imagine I select the text single line okay so I can use a checkbox a multiple choice list radio button single choice whatever I want okay so this means what I told you if I go to a forum and I want people to give me more information about for instance how many people are in their company or is he a freelancer or works for a company or whatever thing you know you can you can ask it here the single in the single line settings and then the site if you want people to write a paragraph write the single line or have a single choice or multiple choices or whatever alright and then you have two custom field value which is in this case would be the space for the single line you can tell them please right here whatever you want or if you could see the value here we've got a checkbox multi multiple choice you could do like like yes and adding another value no right so this is the custom field name the type of custom field and then the value that you want people to answer actually the place where the answer will go okay so you cannot keep adding values I would recommend that you click here do not show this custom field to your subscribers when they manage their subscription settings so this is something that you want for yourself this is a an internal segmentation your subscribers do not need to know if you if they gave an answer in this case or if you segmented them by something or you gave them some value it doesn't matter because they may have other values along the time so now they've got you've got their phone number or you've got their answers but you can add other values you do not need them to know that of course they need to know in which list they are subscribed of course but not the custom fields right you can decide if you want to or not if you want to show the information or not but by default Ivan show it alright so let's go back to import statistics but before showing you the statistics of your import I need to tell you how to import contacts let's go back to lists and here we are right so we've got this list with which we've created earlier and what we do now is go to add contacts you can add individual contacts or many contacts at the same time the first thing you do is you choose you choose the the list where you want the contacts to be and you decide if you want to add them manually you just write their email address their name you can assign custom fields as I told you you can do it manual if you want and I have to click here I have permission to add this person to my list otherwise get response won't let you add any contents because they want our lists to be very very clean as much clean as possible if you are if you are not subscribing someone with their permission you cannot do it I mean you can you can get in trouble right so let's this one by one manually or upload a file use an external server service or paste rows let's do the most common one which is uploading a file right what I would do here is I would choose any one of these formats here now let's let me choose a file here I've got a list of 400 and something contacts coming from from another autoresponder and what I'm going to do is that I'm going to decide if I want at an update existing context only at new contacts or only update existing this is very useful for instance now we want just to add an update right because well they are new contacts they are coming from another autoresponder tool this is of course for test purposes but they are coming from another autoresponder tool and what I want to do is move them to get response right so I would just add an update is fine that's the default one but if I only wanted to add the new because I've got a campaign and I only want to add new I could do that I imagine that you've got several context where you've updated some elements and you do not want these context to be added or to be updated in that specific list you would only add new but if you want if you've added certain elements to certain custom field or certain tags or whatever to a list or they come from an automation they've got now loads of different tags so what you do is only update existing because you want to update an existing list right you've got two lists one with the customer lists and another one with the the block list right and you want to update you've got the contacts have got many different actions have done some actions and you want these actions to go to the other lists so you would only update existing take something into account at this very moment you can only update if you want to update actions contacts actions you can only update custom fields you cannot update tax in this case right you should convert these tags into custom fields and then you can move to the other leads you could update the other lists with the custom fields and then convert these custom fields into tags right so just for you to know but you could update existing existing contacts I would add I have permission to add these people to my list that's fine so let's let's see if everything is alright I'm going to add them here where I do not have anything I will plot a file upload a file add exist and I have permission to ask these people to my list because they subscribed voluntarily to my block right so I've got the list here I've only only shows 20 contexts because now we're going to sort the columns out right and and to see what are the values of each column that I can import and this is really important this is one of the important parts that you need to take into account right so we're going to import 486 contacts and we'll come back here in a moment I've got 22 columns okay I've got a spreadsheet with many information with a lot of information we've got the email of the contacts we've got the name of the contacts we've got a field which is called message number which get response that's have as a field right if you go here we don't we don't find this feel like message number we don't know maybe it's how many messages this contact have received or whatever in this case it whether whatever it wavered consider right so I'm not going to take this into account what actually what I'm going to do is just sorry just skip and don't import right okay then assign another field the date added date added can't respond to no it doesn't allow you to add let's say by default the date added you could create a custom field and this would be another option right just quickly they tied it and I add the custom field value and that's it and I've it and I would create this field but it's really not that important for us so we're not going to actually not going to do anything here and I'll show you why then there's the birth date this is the well they say birthday the last follow-up date this doesn't work this way so skip and don't import the last follow-up date it's not interesting for me and then sank field sank field stop status where this these people were subscribed from the IP address this is important to me the URL form well we can leave it it doesn't matter I mean we've got more information here get response allows you to to to add a URL that's fine then the country and then the region you could add at the region as well I think there's the region here so we've got company sweet workplace no not the region not the region not the region is fine anyway so you just can add the country design field the city right the cities already has already detected it the postal code this is important as well and the rest of the fields are not important so we're going to skip them right as I said we could add custom fields and get these these information through custom fields so that when we segmented our list we could use this information but the important thing in my opinion for segmentation the most important thing here is the city and the country this is the most important field right so let's see that we've got the 22 columns and what I do here is skip columns mark with a question mark right because get response will not import these columns I click on import right and what response tells me is we are importing your country this can take a moment we need to run a few standard checks to make sure the list won't harm you us and the rest of our customers this usually takes about two hours that's why I told you that bright verify was very interesting as an option because maybe you're coming from another autoresponder of course if you've taken the customers from a forum it should be fine it shouldn't be any problems at all but the first time your important contacts you need to make sure that your contacts that you're importing are clean I've seen many people who may have bought lists in chambers of commerce or other places like that and they are I mean they cannot do that they're not allowed to do that so please do not buy any lists please ask always contacts permission to import your contacts and then you will not have any trouble with care response but if you are not sure go to bribery file and make an analysis of this list okay okay I got it and look at this it's I mean it usually takes up to two hours but we've imported 486 contacts and what's get response telling me that these contacts here there are there are 14 that are invalid so maybe I've got this list for a while I mean it's just just for test purposes that I'm doing this now but maybe the these contacts do not have the email address valid anymore so Galle response has run a super test and read response knows already that there are 14 people who are invalid so these people are not coming to my list are not making my list dirty which is amazing right gear responses daily variability is 99 percent and they take this very very seriously and I can I can assure you that daily variability with get responses awesome just for you to know uses a system called Hydra it's and it's their own anti-abuse system to identify and assess potential threats to their customers reputation and deliverability right so here you can get more information in this in this URL you can get more information about Hydra but this is what it explains basically right what Hydra is and they make an immediate list verification real-time monitoring of message content and maintain the best deliverability possible right that's what this I think this is funny so should I be scared well only if your spammer you should be scared so I need to be very clear here you cannot import lists that haven't got where you don't have any permission from from the people going to your lists and the interesting thing here is well they watch top senders reputation the best in terms of availability 99.5% automatically monitored and optimized top list quality and this is the interesting thing as well that you can get single opt-in API subscriptions without any problem because they take care that your lists are clean so let's go back to the import right update it no one because as you can see here we've not updated any con today we're all new so add it to my list 472 people and the stated is completed and that's it but as you can see here we've done some test is with with with some campaigns and things and you can see here for instance we update it like 1271 contacts right we only updated them we said we're going to update them but there were 20 which were invalid these ones here well this was here we're not valid all of them were tests we were thing so it doesn't matter but what I want to tell you is the important thing here is that get response needs to have the lists very clean MailChimp as a waiver does all major autoresponders - because they do not want to have any problems with their reputation their own reputation with Gmail with hotmail with Yahoo with any email service right so you're compromised you need to have your list clean for get response to have their lists clean and other users not to have any spam problems and that's everything for the contacts I know it's been quite long the contact section but I think it's very important for you to know the possibilities the options that you get when when working with contacts how to segment them how to create the lists where are these statistics how to clean them it's really really important some people do not pay attention to these things and these things are the basics if you do not have them properly don't forget about the rest because your messages will not arrive to your context so all your work will be for nothing let's go now to the email marketing section I'm going to show you here how to create a newsletter and an autoresponder from scratch but even more interesting I'm gonna get you I'm gonna give you some tips about how to get better subject lines how to send emails for your customers how to avoid the spam folders while you are composing the message and how to get a much higher open rate and many other things that I'm sure you will find interesting so in this page what you see here is again the sub tops newsletters autoresponders drafts when you can always go back when you are composing a newsletter and you save it as a draft it goes here RSS to email in case you want to automatically send new blog posts to your email subscribers and the email statistics right okay so the first thing you see here is all statuses all list right you can you can see if some news that's having have already been sent they are sending their scheduled or and then you can select and which lists you would like to see this newsletter from which lists you would like to see these newsletters here messaged by organized by message same status sent on delivered unique open rate and unique click rate let me tell you something about the unique open rate not all email marketing provider will tell you the unique open rates so people usually talk about open rates when you see all those industry starts talking about open rates they usually take the global open rates this means not how many people how many unique people have opened an email but how many times an email has been opened because many are to responders what they do they do not check the specific people who open that email but what they do is when an email is open more than once then they count it as one new open this usually happens with Outlook and applications of this kind where you've got a preview of the message and the preview opens okay so they count this as an open well it's not an a real open but what get response what they do is they they tell you specifically which are how many user which percentage of users have opened each of your emails all right okay we could look for newsletters here we've got search right and what you see here as well if you see that this this club here is the time travel which is a feature really interesting feature that I will tell you I'll talk to you about after doing the newsletters which is where we'll see it write it this news that means this newsletter has been sent with try and travel business letter has been sent with time travel and this one has been sent right at the time well take into account these ones that you can see here are promotions and depending on some elements like the subject line the content if they already knew what you were talking about open rates and click rates can go down but when starting a promotion open rates and click rates usually are higher I see it again these ones are unique open rates and unique click rates okay so let's go let's see how to create a newsletter with get response from scratch first thing you've got here a track and drop email editor which is the one we are going to use and and an HTML source editor I can recommend to use this one maybe for certain things you can you can afterwards you can edit your newsletter with HTML and you can add some scripts or some specific code for promotions or for integrating third-party tools that's fine but what I would recommend is to start with the drag-and-drop email editor view because you get loads of templates for many occasions well the first thing you see here is the list where you want to send the newsletter right so what we are going to do in this case we're going to do just the same thing with it last time okay this this newsletter here we're sending to this this list this is important and I told you I told you earlier because if you do not choose the right list then it doesn't matter I mean you can send the email to the right people it doesn't matter but these statistics you will get you will get them in this list and you want to have the statistics of your of each specific list so do not make a mistake here just link to the right list and that's it now we can use a message name I come back to the naming thing in this case what we do is what I told you we used the name of the promotion right now let's say test email oh one all right and the subject line there are there's there's a very interesting thing about subject line so subject lines need to surprise your customers the subject line is one of the most important things after deliverability is one of the most important things of your email because this is the first thing that people are going to see if they do not get attractive by your subject line they are not going to open your email and then all the work you've been doing will be for nothing right so please take care think about very well about the subject line and you will get better open rate results okay this is important some tips that I can give you but when you make very personal subject line so that people feel identified with with the subject line so feel you're very close those subject lines are winners because the people usually open those emails there are two ways for people to open your emails the first one is the subject line and the second one is the relationship you are creating with your community if people know people are waiting for your emails you got them because that's them that's even more important than the subject line because they are waiting for you to tell them something and this is a relationship that will have to grow with time all right but these are the two main specific things subject line and your relationship people open because you are who you are right but if you want some tips for the subject line apart from being very close there are other things that help like for instance this this sort of Keys like when you want to call the attention let's say if I want to send an e-book you could you could use like download or other kind of words which are not spammy words and when I say spammy wars and be very careful with this is maybe using the word free maybe using the the word money maybe using signs of currencies all these things be very careful whatever these think about your subject line we want people to pay attention to our message in their inbox which is full of messages every single day right so this will help you maybe capital letters and some other signs to call their attention right so I would say download if I say download people are expecting for a gift right most probably that so it's more most probably the people will open that email you can see many example I mean follow marketers see what they the subject lines that catch your attention right those are the the big the good ones and why and then think about why do they catch got my attention why that's specific subject line caught my attention there's always an ingredient and you can use those ingredients for your email marketing strategy but there are other things here for instance you could use with get response you can use as you know now the custom fields okay name first name last name Geo country country called city imagine sending an email like it's happening I live in Edinburgh so it's happening this is going to happen in Jo city Adam right so they will see Eddie Mora and and this is going to happen in Brazil or this is going to happen wherever the subscriber is you know these things are very good too to catch people's attention but let's let's say that we are going to use first name first name a present for you so let's see a present for you well I would leave it like this way okay then I would leave this subject line this way but for you to know you can apart from the custom fields you can add some symbols do not abuse from symbols but sometimes these symbols help I don't know in this case we're downloading something maybe this one here I don't know whatever I mean I'm not a designer but you can you can figure something out right there are lots of them and you can use any of them or maybe someone color some which is colored whatever do not abuse from them but from time to time you can do it you will see your inboxes do not usually have this symbol so your subject line will catch their attention well this is the first thing another important thing in that and as I told you the second the second important is a relationship with you is the from line so it's the sender all right people need to be the sender people have to be able to recognize this and if the center is a person it's even better it's even better because it's not just an entity what we do here sometimes with the here's just we write my partner's name Beatriz Aguilar and social answer so the people can identify both things Beatrice Aguilar like the real person who's writing and social answers the company they subscribe to right and then the email but what you can do and what you can do here as you can see I've got all my email our our email addresses the email the email addresses we use in our for our lists right and if I click here at new from email address we would go to to where you can add new senders that I explained at the beginning of this video right but a nice thing with cat responds is the D can change the reply to email address right so it means like let's imagine that you're sending your email from Beatrice Aguilar because she is the person who was the face of the company so she's going to be recognized by customs but Beatrice Ziggler cannot answer all her emails so what I would do here is I would choose another email address from the sender's I've got registered and approved I would send and I would they would reply to another email address which could be for instance communication or support at social and calm all right and I would have a person answering those emails those emails that whenever someone replied the email would go to that person right so this is really interesting in my opinion really interesting from Gale response then you've got the distribution settings let me give you a recommendation here I would I would just leave the click through analytics because I don't know now it's it's for a while that I've not tested it but when I did when we did our tests when you activate both click-through and Google Analytics it didn't work I don't know if it works now so I can I can tell you not today now but we had some issues with the links especially the affiliate links hey this is another important thing get response allows you to send affiliate links right not all email marketing tools allow you to send emails with affiliate links and this is really important especially if you are selling some products some third-party products you need to be able to send affiliate links right so we had some issues with Google Analytics and click-through analytics I can't say now but what I'd say I mean that's fine the interesting thing here is that you get information from your your click-through and and know what's going on on your email marketing on your email statistics right and what you can do here and I'll show it you to you later now I want to show you the newsletters is you can do a/b tests with care response and the a/b tests are awesome because you can test several things like subject lines and and the poly tags and the sender right and and make up to five tests of each theme which is great and here you can share to Facebook and Twitter I would I should I should at my account here but you know the problem is that what you're sharing is not your post or the content you are sending in your blog or in your website but you're sharing the newsletter and this is as I told you before I mean it's something that I wouldn't do myself right I wouldn't share a newsletter because the newsletters in the newsletter I want I want people to receive the newsletter in their email this is my interest my particular interest maybe someone is interested to that but you know that if you are an account here the newsletter will be shared on Twitter and on Facebook right good so let's go once we've done this let's go to next step and here we get to choose our templates you can either start from scratch right just select one column layout whatever whichever two columns layout three columns layouts whatever you want all right you can start from scratch or you can import your own HTML code right from base coat or from zero URL or use the bread design theme templates well I must tell you their loads I think it works 200 pre-designed templates I don't really I counted them sometime I don't remember right now but I think there were like 200 templates or lots of them loads of them and and the interesting thing is that they are ready for different occasions and for different niches creative agencies are tannin stamen education financial services health and beauty online marketing blah blah blah loads of them alright so what you did here you just choose a template and and then you edit the template and you customize it as much as you want and you will see it's very easy with get response editing templates you can favorite some templates here if I want to favorite this template it would be it will be added to my favorite folder right and or what I can have is my own templates here and this is what we usually do we usually send text only templates which are EML they are not playing taxes you can send plain text from here okay but these ones are HTML so what we do is we save them as templates and we reuse them for new newsletters you could do the same I mean you could start from your gallery and then from here you can add you can then save it as a template and reuse it which is fine okay I think I think we need to find each one has to find the way to communicate with her with our subscribers but for us the best way is sending text and we send quite a lot of text for people to know the message we want to get them right so let's start for instance this one here let's take this one here and now let's edit our template right so there are several things you can take into account here the first one is the ticket to this message wider I mean instead of 600 pixels I could say 1000 pixels sorry 9 9 9 pixels right and this would get wider this one would get wider we don't do it I mean we just keep it at 600 as it is but just for you to know that you can do that you can change the background color you can you can add even a picture to the background and I'll show you the pictures later and and you can do some of the things around them or whatever and sent sent them on going to the left the background we can do this in the background white if we want as well but well I'm not going to do that because the newsletter is white so and add another picture whatever okay and well using a response is very easy I mean you can this is an image you can just upload your your own image or in this case I would use my logo right or what you can do is you can use any of the 1000 pictures from iStockphoto that you can use for free creating newsletters and this is really interesting because sometimes I mean apart from that you can you can search for what you want you've got lots of categories here as well where you can choose the right ones for you right spa fitness for instance bathrobe baths beauty whatever right this is really interesting but if you want to upload your own images just go to images you upload from your computer or upload from a URL and you get here all all the history of the pictures you've uploaded to all your email so that you can reuse them again what I we try to do here is to write names for the pictures that we can reuse for instance if it's our logo so that we can recognize them easily right so this is what you would do we can we could change let's say I'm not going to change this one now but I'm going to change this one for instance right let's change this picture and I'm gonna take okay that one image well nothing to do with that but that's ok that's an interview right and then you can change as well the text very easily you can modify it you can add more text if I want to add more text blocks I think it will ruin this message but you can add text blocks just drag and drop here you can add image blocks you can add image in text blocks and you can add a horizontal rule to divide one part of the message you can add buttons and you can add even the webinars if you are making a webinar with get response you've got here everything of the webinar right okay so this is what you can do is very easy whatever I want to I want you to know that what you can you can you can do more things here let's let's take for instance this picture here right you can make it bigger or you can make it smaller if you want to make it smaller it's fine you make it smaller and then you can even use a background image so let's say this one was here for instance right and I'm using a background image you see apart from the image that I already got I've got this background image in this case it is not the best one but you could see that we could modify it and use another one so but you can move all the elements to one side to one side to another and and do whatever you want once you've done the newsletter you can preview as well you've got a mobile preview so how will this look like for your subscribers in their email and look that it looks nice right it looks very good looks very good in your email as well and you can put it horizontally as well how people will get will see your email well that's that's easy that's nice right okay so more interesting things in this part here you can so the I recommend I recommend that while you write a message you compose a message you save it save it as a draft and it will go to them to the to the menu this to the soup menu that I told you earlier in the newsletter menu in the pick menu the sub tab that I told you this will go when you save as a draft oh you can save it as a template and then will have it where you've seen all my template emails so I usually and I would recommend you to the every five minutes because it doesn't save automatically this is something that lacks in get response doesn't save automatically so you need to be careful to save every time as a template or as a draft right when you save as a template you keep having templates when you save as a draft you only have one draft so sometimes it's interesting to save as a template so you can have different versions however however if you want to have different versions you can see the different versions you've been sorry here in history the different versions you've been working on right in this case this is you see there were the there was no no image no image was changed here so I could go back to this version just clicking there and that's it so if you make any mistake you of course you can go back here in the arrows of going back on forward but you can use this history and go back to the original message right go here to the last one okay so just for you to know there are there are more things that are social sharing here I will use it I mean I didn't use it for the same reason I was telling you know because what are you gonna share you're gonna you're gonna share you're going to share the newsletter yeah you're not going to share a blog post or whatever if you want to do that just take an image of a like and a tweet or whatever and Link it to your post or link it to your web page or whatever you want to link it for people to share it but I wouldn't use this because this put only share using your newsletter okay so social sharing you could integrate PayPal as well and well my snippets here got more things that you've been doing right and the history okay well more interesting things in this in this case is you can test the message you can send a test message of course usually the email where from the sender you're sending it so that's fine you can test it from from this email or you can choose any other email from your senders list okay and you just sent and it gets tested and this is really really nice the well sorry first there's an inbox preview that shows you how will look your email in 20 males providers okay this is the Stig's takes about two minutes to load all email providers but it's a good idea if you want to see how Yahoo or AOL how will people using these accounts how will they see your newsletter it's a good idea if you want to do that but this is a really interesting thing the spam score they give you the spam score of your newsletter what this means is that you can know if your email has a possibility of being a spam and this is awesome because before while you are writing your email you will know if you are reaching the number five right so if you reach the number five it's dangerous because most probably your email may be recognized as a spam but if you are between two one and two we're usually between one point one and two point three maximum that's that's a maximum I've ever seen but if you do that it means that your email will most probably not be recognized spam of course this is not an assurance you know this is a tool that lets you know what the in the email suppliers thing okay but this way you will know where are the issues in your email for instance HTML phone color similar or identical to background that won't give any spam at all almost anything the body message has only text or HTML my mind parts okay maybe there's not it's not well compensated you know from text and each HTML body HTML included in the message fine message has at least one valid the key I am or DP signature which is something I think it's something found something internal from get response so it's fine from envelope second-level blah blah blah so several things you can check to see if your message is going to go to spam my recommendation my recommendation and I will tell you very honestly we've been working for many years with get response only twice our messages we've detected our message is going to spam and this was because we didn't check this we didn't we didn't check the spam score we just send the messages I really remember those ones because there were two days that we were under stress and we were in the rising we just sent email them we didn't check everything so we didn't check the spam score but secondly we didn't realize that when sending the test our messages were going to spam place check all the tests to do and what we do is we not only send our text our test messages to one email address but to two email addresses every single time two or even three email addresses every single time because we want to be sure that the email is going to reach the inboxes and we've we've realized that when a test message goes to spam you need to change something maybe the subject line maybe something in the text once we detected it was because of the bullets there were many bullets and and that was the issue because we did several tests we took the bullets out and and and tried other things and it work so please please be sure that your email doesn't go to spam the the spam score of GetResponse will help you a lot because it will give you wealth you know it will give you a great idea on where the problem may be on the body tags or whatever and secondly test every single message you're going to say we test them lots of times I mean we especially when sending promotions that you're sending affiliate links you want to be sure that nothing goes wrong right and apart from these two times from these two times that we were not aware of sending test emails on all this stuff the rest of the time we've never ever had any problem deliverability with care response is really really good let me tell you a couple more things while designing the newsletter if you see it opens always opens the kind of text we can you can change the font you can change the size you can change the color of the font the background you can change the the separation between between each text right so 5 to 5 or we do more write separation here you can build whatever world typical things you can Center the tags you can you can do many things as well use palette and you can link you can put any link on the text and you can even personalize your message right in this case I could I could talk eggplant puree for instance first name right or eggplant puree from your city and and you put the city or whatever it is right and and so you help people to recognize that more person or using as well some symbol some special characters right okay so let's go now to let's come out the next step segmenting the message here's where the segmentation comes if this is a newsletter for our block we would choose our block social and release that's fine okay but what you can do here and this is great is that you can add and exclude recipients and here it comes what I was telling you in the contacts session right so I can here let's say that I want to I want to choose lace like it I choose this list I'm not going to do this now let me choose the list with only my contacts so that it's not dangers right I've got four people here you'll see now and what I can do as well is to choose saved searches and here's what I wanted to show you earlier right so what we did was we created test custom filter do you remember we created the test custom filter we had filtered several contexts depending on the open rate so here it is the saved search we had done in the context section when segmenting this is what we do when we want to test a campaign when we want to send emails to who open who clicked who didn't open who didn't click whatever so we we do our our life tests and once we've done them then we know if a product is going to work for an automation but here's where we do all our lab or our lab work right so if I choose okay I choose here I chose here the subscribers there were four subscribers if I choose the test custom filter right there are 26,000 sorry I meant I meant the test custom filter Oh two that I made a mistake before and there are the five thousand people that we had seen in our segmentation right this is awesome and what's awesome as well is that you can exclude recipients imagine for instance I want to send an email to the ones who opened and another email to the ones who clicked ok so people who clicked are people who also opened right so I need to send I need to create safe search with the people who clicked and exclude exclude another safe search with the people who open so I will only be sending a message to the people who clicked and this will give me the information that I need from these specific people people who click are always closer to buying your product because they are more interested right so when you do segmentations you want to know all this you want to know who's going to buy and do you remember when I told to you about suppressions here it is where you get suppressions of course we do not use suppressions because as I told you what we do here is we use safe searches and this kind of segmentation but you could use the suppression lists as well so I'm gonna take this out of here and I'm going to send this only to four subscribers you can select contacts manually you've got the possibility to do so but yeah I prefer doing the the segmentation and everything everything right in in in in its case right same thing well I didn't tell you but you can exclude lists for instance you want to send an email to to your to your block list but then you do not want that your buyers receive the same email because they've already bought your product so you exclude those buyers those list of buyers from these sendings right or people who are not interested you can tell them right are you not interested in about I will exclude you and just exclude those people right it's really really easy and it comes to to this point so let's go to the next step and here we are this is the preview okay we need to make sure that with it we used the right subject line we use the template okay that's that that's that's okay just a template the HTML message spam score 1.73 that's perfect we can preview and revealed preview the inboxes in 20 in email service providers okay and we can see how many recipients are going to receive this email and in which to wit in which list are these recipients these subscribers right this is a test list that I have so there's no problem with this and here it comes the magic again with care response so what we usually do is you've got you've got two options actually three options but the first one is sending an email what's awesome with get response you send an email and it takes 60 seconds before sending the email do you know I mean I know you may use Gmail as well so you know sometimes you send an e Oh No I'll go back and you can go back because you've got ten 15 seconds to go back to your to your message right and whoops and resend it again okay so with care response you can do the same thing for 60 seconds you see the 60 seconds and there's a countdown timer that goes to zero so you can think about during these 60 seconds if you want to cancel your message the sending of your message and restart again I mean you restart with with the same information you had you have everything in draft so no problem you just can edit what you did in case you did a mistake right this is the first thing you can do send it right now but what I really recommend is the schedule option and I'll tell you why first thing because you can choose the time zone all right I'm working for the Spanish timezone most of the most of the time because most of our subscribers come from Spain but you can choose here which time zone you'd like to send the email right so you I mean this this is going to be registered on the on the dashboard that I showed you at the beginning right at the time that email has been sent you can choose these and you can choose as well the time you want to send this email right in Spanish time I would send it a 12 or at 7 in the morning I'll send it 7 in the morning but I'll show you right now and there are two options two more options with care response the time travel option you can choose at what time you want to send this email in this case what I would do I would send it at 7 in the morning which is a good time for us 7 in the morning or 7:15 whatever maybe 7 705 because everyone sending the emails at 7 so I'm sending it 705 or 655 whatever right so 705 spanish time drive date and now I do this so I go to time travel and it will send the email to the recipients local time so it's even if I'm programming the message at 7:05 Spanish time people from Spain and people from this time zone will receive the email at the at seven of this timezone but people from this time zone will receive the email at seven oh seven oh five of this time zone and this is awesome because if you know how your community reacts at what time they usually open your emails you need to make some tests of course so in the morning usually works better but it depends on underneath you are working and but it depends on many factors but you need to test your list and see and try at 7:00 in the morning at nine eleven and and do some tests during several weeks and you will know better right and and and the days of the week are very important as well so it will be sent with time travel it will be sent at 7:05 recipients local time so this is this is awesome because this increases open rates by much more I mean maybe you can get from five to ten more points from sending the newsletter at recipients local time because imagine if I send it at 7:00 in the morning what would happen in the United States maybe it would be two in two at night you know - or tweet - 2 a.m. so no one's going to be awakened at 2 a.m. so I'm interested for them to receive it's 7:00 in the morning right ok so this is one option but there's another option another option and this is even greater is the perfect timing it delivers your message when your recipients the recipient is most likely to open and click right and please note perfect timing and time travel are mutually exclusive you can send perfect timing or you can send time travel what is this so gate response has got an algorithm with how all the contacts in the lists of all their customers behave so it's not only how the contacts in my list behave so do a user a user usually opens an email at 10 a.m. or the yep he opens an email at 4 p.m. what time does this user this specific user which is my list opens the email so get response knows but get response knows the behavior of this user not only in my lists but also in other ket response customers lists and this is amazing because the it's it's like sending the email when people are going to read it it's not just sending the email at the time that I suppose or I imagine they will read it but that time they usually read their emails and this is great and this is the perfect timing is a fantastic option but take something into account if you send an email when the time you're sending the email is over for a specific time zone this the people in this time zone will receive the email the day after so be careful if you are making promo campaigns or whatever that's time-sensitive be careful not to use perfect timing because otherwise people will receive the email one day later and you do not want people to receive the email later because of this so this is great you can use this option when you're sending emails that are not time sensitive with with time sensitive emails please do not do it however it's a great option for open ridges even great at a time travel I would say good so I'm going to do time travel right now I'm going to send it 27th at oh five which is already 12 which is already mm over right it says in some time zones the sending time it shows has already past recipients in those time zones if your message immediately if you prefer you can choose a later sending time so take this into account and you see the difference these contacts which where subscribe the distant time zone will receive the email at this time zone and these ones will receive the email at this time zone right so what happens when I send an email I will schedule so I will receive the email immediately for these four people the message is sent and what I want now is to see it live on global view this is another awesome thing from get response because here you see the real-time activity of your subscribers you see messages have been sent straight away and another message will be sent in an hour right for the different time zone well when I send an email and when someone opens an email some images pop here blue images for the opens and and green images for the clicks right so some images Cup keep popping pop pop pop pop pop keep popping popping popping and and and you can see here's well a real-time feed with the email of the person who's open the email and also the device from which they've opened the email and this is really interesting I mean we usually stay for about 3 5 3 to 5 minutes every time we send an email to see people's reaction because many people open the email right when they see it you know they just open email they see they open it they are very fast so depending on how fast they are we see how is our subject line and this is going to be a very relevant information when we ultimate when we make automation because we know to see if many people open the email because they've just seen it and it looked interesting apart from from the sender if it looks interesting people open it faster if it doesn't look that interesting they may open it later right but as I say this is a very relevant information that will help you understand how your newsletters do ok all right so we our newsletters we've seen the newsletters I want to show you quickly how the a B tests work with get response so here we are the email is sending right at this time and it's still sending ok no problem what I could do and I could turn off online view so that no one could access this email in any RSS or anywhere I could preview my message I could go back to global view or I could stop sending it ok good let's create a newsletter very quickly this time and I'll show you how test work okay here I test Oh - and test - right change reply to one do that and what I will do is I will a be test here next step are choose the same template I don't mind I'll go to the next step let's let's imagine we've already edited it and here it comes so what are the a B test types you can do well not three but four the labor time as well you can't as a subject line up to five section subject lines to test in this case I'm going to write just two subject lines but we could add more up to five subject lines we could also test the front field so deciding which senders going to be the right one okay so you can add as well more form fields you can test the content so let's see which message works best the one that I've already written or another message that I can choose from the message I've already got and this is fantastic as well you can test the delivery time I can choose up to five days of the week or even up to five times of the day which may be even more interesting for me right so well both of them are interesting but the times of the day you can choose as well is the time travel that I had explained to you right so you can send the email at this subscribers time zone right so I could choose more time zones more times to to split it let's say - for instance okay good so let's once we've got this we have to choose one of these a B tests right in this case let's say that I want to test the delivery time so I would go i I've done it as well sorry I've done time travel I have not a hand on time travel I'm doing time travel I want time travel to be recipients time and next step once here I choose the right list okay in this case I'm going to choose a big one because I want to show you because otherwise you want to have we won't have enough information here and it won't work so we can do look this one is going to be sent to 4895 people which is a 25% of the people and this one is going to be sent to the other with almost 5000 people and if I want I can make it to be the 20% instead of 4000 like 3900 okay and the winning message is the one which is going to be sent so I say I can tell here send best message automatically at recipients time alright so how will I choose what's the best message by open rate or by click rate if I want to be we want this to be by open rate so I will just choose open rate click rate is interesting when you are in a promotion and you want to know which time of the day or subject line or whatever has worked better or has engaged more people right and you have to decide what test analysis duration write upon each message is delivery so it's in this is important you need to take into account that if you take one day or if you do eight hours whatever time please do not do it with time-sensitive messages because otherwise it will take too long for you right and then you can ask get response to send your notification once the test is complete right so I would click next step and I will go to the preview and all things that you have already seen in when creating a newsletter so I'm going back to get response email marketing and let's see now autoresponders so I'm not going to show you again all the process because they create the creating the message is the same process but what I there is only there's only a slight difference let's see for instance if I want to create a new message just to show you the slight difference right what I do here if I have to write the out responder name this is the name that I'm going to to give to the autoresponders my reference what I usually do is we write follow-up oh one if we know already in which list we are in list block social answer and block social um so we've got three days already sent so we're not choosing this list we're going to choose the one you can see here this is this is properly organized in alphabetical organized in this case so I'm going to choose the zero the zero is the first date it's not they wanna stay zero the first day and y1 I need to choose what I want to do with this follow-up I want to send you immediately send it immediately or I want to send it with some delay of some hours right or I want to send it with no earlier than a specific time of the day which at the same time lets me let allow me to choose the deliver at the recipients local time this is very interesting I wouldn't do that for the first message because when someone subscribes you need to send it immediately but when it's a second message and you know there's for instance people who are not going to see your emails on the weekend because they are companies and they usually see the emails on Monday or Tuesday or whatever so you're sending the email at the specific day of the week and at the specific time so no earlier than 10:00 a.m. for instance when you know people are afraid in the at the office and not Saturday and not Sunday this is amazing because you are controlling the way you are sending your autoresponders okay then you choose the message which which will go to the autoresponders or the newsletters you're ready you've already got created right or even the drafts okay you may have let's close this one you choose a message you save it and once you save the email we go to this page here now let me show you an idea let me show you this okay let's say if I save it just saves if I save and publish it will appear it will it will be sent straight away right let me go back to email marketing autoresponders and here we go let me show you one of the point one campaign which is quite interesting okay there's one here and you will see we've got lots of messages in this campaign we are not using this one anymore because we're sending automations but sometimes you just don't need to complicate automations are more complicated you just don't need to complicate yourself and just send out a response the nice thing from get response and I will take that well I've got two lists here but the nice thing from get response is that you can see your out responders in a calendar and you can add as many days as you like so as you can see here we got like 12 or 13 messages for this for this autoresponder so it's it's a training in Spanish and people and you can see everything where people are where people are not you see here there one there's one contact and and there are more options here I can edit it I reduce it I sent a test message preview it I can see the statistics I can just delete it and the nice thing here is that you can drag and drop your any newsletter any any of these autoresponders right so you just move it here or move it back to the same place right you can you can just move it and I could I've caught them off because of course I told you they are in automation but if I if I activated it people with people who subscribed to that specific list would receive the messages alright so this is the interesting part of autoresponders how to manage them and how to how to see them on a calendar which starts on day 0 remember that it's thousand a zero and it goes long for as long as you as you like you could schedule one year if you want it doesn't matter I don't recommend that but you could you could do that ok the next step top are the drafts it's here is where you've got all the drafts as you can see we've got the test oh - saved as a draft right and it came to this place so I can manage drafts and again edit them send this message preview delete or create a new message no complication see it for just just for you to know when you save a draft you've got a draft here and then there's the RSS to email section ok we do not use this section I mean we do not we used to do that in the past that we sent a newsletter straightaway when we published a blog post but we realized we are not being personal enough if you send a newsletter right at the moment that you're publishing a post and this is a standard newsletter you know it doesn't help we prefer to make it manually especially as I say life tests must be done manually and afterwards you can automate whatever you want but in this case what it does it automatically sends new blog posts to your email subscribers but as I said you can send these new blog posts automatically to your email subscribers that it's got about 30 pre-design RSS to email customizable template and you can also choose when to send the message you want to send this message instantly or aggregate them to a daily weekly or monthly digests so you can do everything from here would you the first here is you must use the USDA RSS feed URL so the URL feet of your plot for instance right so that they can get all whenever you post the blog get response knows and you can send it every time a new RSS articles posted Oh sent as I said a regular they digest daily or weekly or monthly you can even filter by recent engage shared or more commented posts and you can add as many articles as you like from your blog right so this this newsletter would have one article or two or three articles of your blog then the message name as I say the naming stuff the subject will be sent the same subject the title of the ARS as you've got or the title of the URL it's up to you and then you can choose as well the for the sender of the message click through Google Analytics as I told you and Twitter accounts that as I said there's only these would only share the the newsletter so well once we've done this we go back to to the to the preview step right so we go back to the RSS feed URL and there you can leave it on off or edit it or preview or delete these these RSS to email okay and finally email statistics what do you find here as you see we're in in the last newsletter we've sent so we are in this list this is maybe not interesting to see some statistics but I will look for blog social answer and I will show you one of the newsletters and you can see here all the information regarding newsletter total people to whom the message has been sent you see 22,000 people there are people from the blog now I've got 19 because we do keep doing cleaning our lists how many people open how many people clicked goals or social which are other aspects people who aren't subscribed bounced and complaints right so here's where you can see the summary of all opens or the unique open rates the summary is the usual rate that's taken when there are some some neat statistics or industry statistics so it's quite a good one and click rates as well so but I prefer doing the unique ones well when this is a promotional email and people see promotional email and maybe they expected you're not going to promote anything to them so there are more and subscribed people than when it's not promotional email but it doesn't matter because these people people who unsubscribe from your list are people who are not going we're going to leave your lists clean our people who don't want to receive your messages that's great that's awesome just let them go no problem at all I mean it's not the important thing is that your unsubscribe rate is not I mean it's it's it's a very low percentage compared to the people who you're getting into your lists and to the people who open your emails who interact with your emails people who click your emails right and then there's the bounce rate as well so the bounce rate means that the email has enriched recipients email inbox for many reasons may be difficult or inbox full or maybe the the change company or maybe whatever the important thing in the bounce rate is that you see that it's it's a it's a soft bounce rate right it's not a hard bounce rate when it's a hard bounce rate if yeah if you had loads of hat bounce rates it would mean that your lists are not nice not clean so be careful with that because you could get in trouble as well with any other respondent actually more things you can see here you could show the contexts that open the message or the message has been sent to or the didn't open the message of the click or whatever or you could email this group so this this video is it would create a saved search right a safe search for the messages so you just create a newsletter and in the newsletter these people will be already selected right and finally you've got well you've got more statistics here you can see the opens right the time they open this is very interesting as I told you most of the people open when the message has been sent and you can see the clicks called social amounts etc etcetera all these things for four more things from the newsletter world here's the RSS we've got nothing with RSS subscribe subscribers we've seen it earlier email clients email clients gives you an idea of which email service providers are using your your customers right your subscribers so I look for blog social answer I'm just writing the name and it comes right so look for here so that you can see it right and for instance most of the people open the emails on the desktop you know everyone speaks about mobile but when it comes to email and and I've seen it in many newsletters most of the people open their emails on the desktop on their test and look at this in marketing which we are in marketing most of the people have got Gmail so it's really it's a really interesting information of course it will depend and underneat you are and if you're in e-commerce or ever you are right whatever use your business but it's quite an interesting information for you to create the the emails faster emails or less emails or more emails or whatever you know it's it's a very interesting information then the outer responders you would have also the same thing same things we've seen here we've got time base have autoresponders action-based with ISM and all the things and the marketing automation the messages settings and goals that you get with the marketing automation right and you can manage reports as well great so we are done with email marketing you now know how to create newsletters autoresponders RSS email and see all statistics and many tips that I gave you while explaining every single thing let's go now to automation just to follow what's in here this is one of the most exciting part in my opinion from get response what we're going to the here is to create workflows for everything in our email marketing strategy to be automated I've insisted during this tutorial that you think always life first so that you understand what's going on first with your community and afterwards when you find something that works just go ahead and go and create a workflow put it into automatic email settings right let me show you how the automation works well first thing if we can manage workflow workflows here and the automation automation messages are recorded in this place so in case you need to edit them or do whatever you need right let's create a workflow and I'll show you how everything works cool the first thing well you always get these tips at the beginning okay you can see some automation workflow examples how automation can help your business right and you go here and well it explains pretty much what I'm going to give you now with with more with all detail when you start an automation you can start an automation when someone subscribes when someone clicks link opens a message has a special event updates a custom field is sent a message when you send a message okay you can start an automation right the moment you send the message yes when someone is copied to a list and when someone is moved to a list so this is the start to start right we can see as well we can start when someone as school has got some score when someone is stacked with a specific tag or when someone and this is really interesting if you've got an e-commerce when someone makes a purchase abandons a cart and when someone's going to abandon a car you can send them an email to remind them hey I've seen you your ban on this car so but pump and this is automatic okay I'll make you I'll make you another discount that will help you take the decision right or visit a URL good gate response automation is really simple and this is one of the exciting things of get responsive get response automation specifically although automations are more complicated but get response one is really really simple and visual this is something I like again I would say use here naming okay let's do test tutorial right and I'm gonna say okay let's start an automation when someone subscribes right this is the dashboard that you're going to see when someone when you are going to create an automation before starting with everything I need to tell you you should come here where you see this wheel settings will and you've got the workflow name and you need to know when this automation is going to start maybe you want to send it immediately right the moment you create it and publish it or an exact date this will work for if you're doing a campaign and you want this automation to start on a specific date and when this admission ends or never or the same thing for a campaign at an exact date right so you keep prepare you're full automation for specific campaigns is something you can do well the first thing you see here you need to start with conditions you see get responses at conditions then has got actions which is what we are going to do one with static conditions and then there are there are certain filters that you can use as well in your automations well when I say subscribe the way it worked is very easy so I would recommend actually make it make it smaller make it smaller because you can always go to the right you cannot go to the left right so it's interesting for you to start the automation here because in this this case we're going to make a sort of a tree and with branches and if the automation is quite big you are not going to have space decide at the left side so this is something they should amend I think in my opinion but well in this case let's start here let's do it bigger now so we can move to strike top and that's it so when someone subscribes to via any list and via any method now we want to specify to which less than which meant we go to properties right here you select list then you say a specific list when someone subscribes to let's say the one we used this one here by any subscription method either API look this is one of the places I told you it's interesting not to have confirmation messages that's one of the this is one of the places when you've got a form when when you've important imported a contact when you've created a landing page or for an email list right okay so any methods let's say we say when well I would say any method sorry I would say any method because I don't mind sorry any method because I don't mind how the subscriber comes to my list if I'm doing a Facebook Ads campaign and I want to subscribe it to come straight to my list it doesn't matter if this subscriber registered through a forum or came through an API it doesn't matter for this fact right so here what you can do you could delete or you can add some notes to to this automation so to this segment of the automation okay so how could we work so the first thing I would do to the appropriate omission is when someone subscribes to a list I should give them a score right score the same thing as purchase a random card and visited URL only works for the pro version anything else works with the email version as well and well I think I think ranch and ranch an amount I think that that's for the pro version as well these filters but as I said the rest works for the for the for the email version right so I would assign them a scope what does it mean score I want to know how this subscriber is engaged in my lists if I know that subscriber opens a lot of emails this will be I will I will reward the subscriber and I can do it automatically I can start an automation when subscriber reaches 100 score for instance because I know this subscribe is going to be someone very engaged and I want to make him an offer or whatever you know but you can start automatic automations when people reach certain points of your of your campaigns right so I could first choose how to score and I would say okay I'm going to add just for the fact of subscribing to my block it doesn't matter I'm gonna give him a going gift it's these subscribers this subscriber for instance ten points I don't want to run things multiple times if you run things multiple times means that even if they subscriber and in the subscription case doesn't work but if subscriber opens twice a newsletter he would be assigned twice the score right and this is not interesting so I'm going to add ten score points to the subscriber and the first thing I'm going to do is sending this subscriber a message right so I just point click here I have to select the message and I go to automation so I could take newsletter they've already used a draft message that I've got in my drafts folder autoresponder a B test or whatever but whenever you use a newsletter that you've already written that's why when you did life you've got all your newsletters and you just convert them into automation if I write if I click on newsletter and I select the message test email one it will say this message for this to work in my workflow you it will it will be copied to the automation right so it will be copied as an automation message so what I'm gonna do now is just take an automation message because I don't need that one and I will take this message okay what else so now what the only thing we have to do is keep adding elements to know how this contact behaves right so for instance did this contact open my message right I go here and I say okay if this can't open my message what do I do when this contact opens my message I say okay let's wait for one day I'm going to I'm going to wait for one day right and after one day 24 hours I go here I can say after one day this is what's by default but I could choose if I don't want one day I can put three thirty days three days whatever right three days or or zero days and in 30 minutes right so wait for this time or wait until a specific time of the day right and even time travel so the local time of this subscriber which is amazing right and enable it on Monday Tuesday Wednesday which days of the week let's exclude Saturday and Sunday and wait until 12 p.m. or of the until 12 p.m. to send it to send him a message in this case whatever - of course every would wait for one day and I would enable it for every single day or maybe well it's a second message you could do like avoid the weekends or whatever so it wait for one day and then I sent another message to my customer right well before that before that what I would do is if this if this customer has opened my message this means this this subscriber is interested in what I'm offering right so just for opening my message and this is a bit tricky that's that's why it's very important that you before doing what I'm doing right now you should use a paper in a pencil and do it on a paper or you can use the application which is called bubble taught us that can help you manage all these workflows beforehand so that when you come here you already know what you're going how you're going to do your workflow right so I would if this person opens a message I would give them I would give them one point right it would add them one point and then I would wait for one day and I would select a message and I would select another message and send the message to the person right and this workflow would go on and on and on and depending on what what I want to this subscriber to accomplish I would add more things or less things one of the things I would do of course that I didn't do here sorry is that I would attack this subscriber so if this subscriber comes to this list here I would I would just add attack right attack here right and I would add and I would come here and I would select one of the tags and apply this tag to this subscriber all right so just going this way and this is how I would do that so I would add a tag I would add four ten scoring points I would send him send him or her the message and when the message is open if if this person opens a message I would add another scoring point I would wait for one day and I would send another message the day after because I've got a sequence right good but what happens when this person doesn't open the message well gate response gives you the possibility to to think if you want to this action finishes after some time so if I want this action to finish after some time it means if this person doesn't open the message in one day what I will do it will be I will send I will actually I will subtract one point you will remove one point here score let's say okay you've got one point less because you are not opening my message I would subtract one point I would subtract one number and I am subtracting one scoring points that's why I gave the subscriber ten points first right but I'm subtracting now one point and what I would do it has already waited for one day and what I would do is sending the subscriber another message in this case I've it's choose a message which would be like hey did you see my email my welcome email was it interesting for you did you get my lead magnet right if this person opens a message right never go here again did open the message right if this person opens the message what I would do is just put this person here so I would add one scoring point so this person will be zero right won't be 11 by 10 and then I would wait for one day and send you the message and going on and on all the process the important thing in automation is not the tool itself the important thing enough missions think about what you want that's why I told you that sometimes it's easier and outer responder because then how to respond many of the times you can send a couple of emails you know in a sequence and you don't need to make an automation for that you just send an email and you send another email and that's fine it's faster when you think on automation you need to think a bit about this right what you want and what you want that for what do you want the tax for are you going to segment these people are you going to start an other automation another automation with attack are you going to start another automation with ask or what are you going to do but what I want to tell you well you need to think about this like if a contact is copied to list or it's moved to list or if attack is whatever if whatever what I want to tell you if someone makes it purchase in your in your shop or in your page or abandons a card and you start this way you need to configure the card details in this case right and this works is this way so you need to copy this code into your web page so that get response knows that this subscriber that comes from your list to your page abandon the card and it can automatically send the subscriber another email to tell her that she she abandoned the car and you are offering her a discount so just take this into account sender go to your developer he or she will know what to do with that and put it into your into your list right and then you've got the card URL you've got the Thank You page URL and whatever whatever you need apart from these elements the rest of the elements well there are branches there are mounds dynamic segments the amounts are interesting for instance you want something to apply only to the first code or only to 100 people let's say you've got an offer right and you only want these 100 people to get the offer if these 100 people are in the offer then you will send them a message otherwise you won't send that message you wants you will send another message and then same thing goes for Runge's you've got even dynamic segments right which goes to - remember when I was talking about the segmentation right so you can create different segments with conditions groups with with different groups of conditions right so which list are they receiving at responders when they subscribe right and you can add more conditions like the ones we were seeing here name email the categories geolocation is the country is you can say Mexico or United States or whichever country you want and you can create this segment send this thing only to these people to people who are from bully and receiving only you want them to be the only ones to receive the message right so there's loads to see in automation everything is quite logical a get response has got some tutorials as well to explain you each one of the parts so I think it's interesting you have a look at it but well if we had to start with automation we would it would take us one day and this is quite a long tutorial I wanted to do it very specific but automation works with especially with strategy if you get through our link we can do some automation I mean when we do your strategy we can help you with some automation for your strategy so if you are interested in get response I mean you're seeing that you're getting a really really huge tool with loads of other tools to use in your marketing fine so now I would go to save and publish or save and publish and it would start just here if you want to see more tutorials about automation you can you can see you can get here really well it's not it's it's quite fast tutorial about how each one of these elements work here but there are there's other pages in the automation if you look at response automation you'll get more tutorials about the automation right I'm going to just save and exit this case oh sorry yeah when you can so when you've got elements which are not complete get responses and doesn't allow you to save this so what I'm going to do is just I'm gonna go out of here and I'm going to because I want to show you a real automation so although that okay this one here right let me show you this automation just for you to have an idea how an automation works because there's another element okay this automation the specific automation is to clean our lists okay what do we do here we could do it automatically when people reach a certain score certain underscore actually we could start an automation oh this is not a nice contact we need to send them automatically a new but we didn't do that this way because we want to have control of our subscribers what we do is we tack the people who are not opening our messages for three four months right so if not open any message for this time and we assign them attack and when we assign them attack cleaning in this case in Spanish we send them a newsletter we're going to unsubscribe you from our lists if this person opens and opens the newsletter then we check if this person if this person has clicked specifically with give them the option do you want to keep with us or not and what we do is we say if they say no I don't want to keep with us thank you okay we wait for half an hour to see if they click during this half an hour after clicking here if they click the other link and they want to stay with us right maybe they click by mistake so we give them the option or if they click and the specific link we just we just were just fine right if they don't click anything just go away no problem I mean it's cleaning I mean it's good it's healthy it's it's okay it's fine no problem no problem you need to be very aware with this there are people who who liked to collect subscribers right this is ridiculous because this won't help your open rates this won't help your click rates anything people who are in your lists who are inactive or doing nothing or not opening ever what do you want them for mean let them go let them go is fine it's fine no problem but if they want to stay you just remove the tag and they keep being in your list so this is a this is a real example of cleaning lists you could do it automatically but we do it in this case we just do it this way with it semi-automatically because we want to see and we do not delete them straight ahead but we send them to another list and so we check them and we see if they are customers or they are not customers and in case they are we can tag them right in a different way because maybe they didn't see the message but they are interesting for us so I mean automation is fine but you need to be over your list you need to know your subscribers ok so we are ready with Automation and now let's go to landing pages this is another of the tools that get response includes and it's great as I showed you at the beginning I mean you're going to save a lot of money with all the tools that get response includes this one in the in the pro version the pro version includes all the tools webinars and landing pages and the advanced automation right and probably also the CRM so we're going to create a landing page I'm going to show you how a landing pages work the great thing with landing pages is that they contain lots of templates you can use for many situations and you don't have to worry about that let's create a landing page the first interesting thing here is that you can organize templates by most recent most recently added and you can see this one is the template we've used for the newsletter so some of them they convert them into into templates for landing pages that gives a subscriber the appearance that if they are receiving an email from the same source and this is really interesting in my opinion then you can see the most popular and you can tag them by conversion rate right the conversion rate in this case is which ones have got more subscribers it doesn't mean sales it means subscribers but you've got general you've got opt-in pages right you've got lots of opt-in pages organized by conversion of conversion rate in this case you've got promo pages download pages sales pages webinar pages right lots of them and even Thank You pages so as I told you earlier you can create a thank-you page for every time everyone subscribes right let's take for instance one of the Wagner pages doesn't matter the live webinar tastes like like we're fine so when I arrived to this page there is this message here if you want Lonnie get responses landing pages are responsive as their emails are and everything is responsive in Gale responds right but you need to take into account that in order that your landing pages to be properly seen in mobile phones you will need to work with these two previews right so you need to make them much better right interesting thing here you can create several a be test you can create very very anti very envy very in C and very Indy and I think up to five variants or actually more variants than that I don't need we think we I don't think we need so many but the good thing is you can you can create different variants of of one landing page so that you see which one works better and then you've got a thank you pitch which is quite similar to the actual landing page all right and it works the same way it works with the email editor the same way so you just drag and drop anything you just go here I add a button and then when I add a button I just can can add a link here link to here opening new window in important the kind of link you're going to use whatever the button color everything you can modify everything no active whoever knows found at the moment so in this list at least you can add videos you can add a YouTube video and the other thing you have to do is just up here press here and get the URL the video URL and just embed it alright you could also look and this is very interesting you can can hide controls you can show controls right you can how to play you can loop you can show related videos or the title bar or not showing the title bar whatever right you've got several options but you can add the video okay I'm gonna add this video right here just not the best place but for you to see that okay and you can add Twitter and and this in this case this buttons work and you cannot also well PayPal account by now to buy now buttons and these bars horizontal bars here so to to make to split some sections fine um the HTML editor I wouldn't recommend you to use the HTML editor I mean try it sometimes it doesn't let you edit the template they've told us they will improve all these features but at the moment I wouldn't touch the HTML editor same thing here you've got SEO settings title description cookies notification quite interesting and then you can add a favicon or you can add a Facebook image the thumbnail for your Facebook when you when you publish this page on Facebook so that you can choose how this will appear on Facebook right well once we've done this we go to next step and it tells me okay mobile versions for some of the page where brands haven't been generated yet you may continue but we recommend that you generate mobile version okay so return to editor and what I do is I go to mobile preview and I see if everything was fine in this case everything is fine right you just need to take into account that maybe you're using a font size which is too big and it goes out of here so you need to be careful with these things okay this is the only thing you need to but if you use the the template as it is it pretty much works very well all right and there are many templates so you've got no problems you can get preview here in that so let's go to next step and proceed without mobile versions all right and we come to the settings page page title if we did it earlier that's fine description noindex meta tag if I don't want this to be indexed and then you can use one of get response domains or which is required I mean you need to create test dot grade concrete calm or your aren't the main so you first need one of your response to the mains and then you can select your domain the only thing you can do you have to do is to add a cname entry to your subdomain and change the inner setting that explains you here how to do it it's not that complicated so you just have to relate your website to get response and this way it will be M it will whenever someone enters you URL whichever our girls are so order domain so they will come to the page and they will see your URL then publishing facebooking and publish it choose the list in case you got like subscribers you could choose list you said we would say here if there's confirmed opt-in or not in which day of the cycle you would like to add these people right in this case in this list we've got three messages day one day one two and three right starting page 0 and so we send them these messages and we would like to add them in secondly and then there are also remarketing tools like Google Analytics ID or Facebook pixel or Google tag manager KISSmetrics Mixpanel well the the biggest ones right so you can use you can use them for your targeting options and then you can add also conversion ID from Google Adwords or Commission conversion tracking x' and labels and things like that what I do now is I would save or I just put publish one problem is that now I will just well I need to complete require fields so this is a test demo tutorial great calm and I have it safe and I save this and ok let's go let's publish right oh all right in your demo tutorial to sew publish place wait and this page has the landing page has been saved and it's already published so if I want to see my landing page online I just go here and you will see that we've got our landing page ready to use got it the cookies and whatever here so this is really easy as I said it's pretty much the same way it is it works with the email editor so once we're here we go to landing pages again let me go to landing pages to the manage section I could create another page manage to my landing pages and this is the landing page I've got you've got the visit the visits counter right at the subscription rate the context that you've got through this landing page if you've tested get response for a while you you may have a limit of 1000 visits but you don't have this limit with the pro page with the pro version and you don't have to limit of creating as many pages as you like right and same thing we can we can see statistics for all times swap I modified on and searching here the landing pages okay so let's go to this to the next part which are the webinars I love the webinar scheduled response we're winners as I told you with get response you can create webinars up to 100 people with the pro version and up to 500 people with the max version if you want you can add up to 500 people as an add-on right so you just pay for what you're using at that time but or even if you are in email and you want to add webinars you can add it as an add-on as well alright so let let's see now how the get response webinars work in my opinion to get response webinar platform is one of the best platforms in the market honestly we've worked with many webinar tools and while we for the kind of awareness we create we usually need webinars with more than 500 people that's why we do not use get response as the main webinar platform maybe for some smaller waviness gear response works very well so I can also say this is a really good option even because it comes included in your pro version right I'm gonna show you how to create a webinar first thing webinar settings in this case the name is a name that that all your participants are going to see so in this case well I'm going to say test webinar tutorial right that's webinar tutorial and as you can see the webinar URL it's added this test webinar to talk this added to the webinar URL right this is this is the main URL for hosting web right so when is the wagon are going to and here you can choose which day and which time the webinar going to start right so let's say this time is ready stretching required I would recommend you to ask for registration because you want to to get more subscribers right so you want to get more email addresses especially if you are using Facebook ads or whatever other way to make subscribers approach to your list it's interesting that they register furthermore because after the webinar you will be able to target these subscribers then there's a really interesting thing and not everyone does it the same way so you can send reminders reminders are very very important because you want people to be live on your webinar you don't want people just to watch you replay what you will do of course in you have to give them the replay but you want people to come to your webinar so sending reminders like at start time and five minutes before the web in 30 minutes one hour one day before the webinar I would select them all you know because it's interesting that people comes to your webinar and you can even choose a reminder template right you can use one of these templates here well the sharing settings same thing as I told you all the times and axes and subscription here so you can decide if you want your webinar to be open or password-protected right if you are decide password protected you will have to send this password to whomever is going to be in the webinar and in which list are you going to send your subscribers to which list are you going to send your subscribers once they register right so the webinar registrants right if registration is enabled in case registration is not enabled you will send your webinar attendees today's slaves to the same list there's a difference between people who register that's why I told you it's interesting for people to register and people who attend it usually a 40% if you do things properly view things well a 40% of registrants are going to be live in your webinar right that's an average and afterwards you have to decide if you want to send them a message they the message of the autoresponder cycle okay in this list of God one message and the lobby message or agenda it's displayed in the webinar waiting room right so be patient patients will be here in a while right so be patient well be here and well whatever you want or just leave the standard message and finally once they register you can get the default page or you can use a landing page as we have been using and just choose the landing page you have created right from here so as you can see the webinars are integrated with everything with lists with the landing pages and whatever you need for your webinar fine now what I'm going to do is save and send invitation and I got here the list where I want to send the webinar invitation the message named subject line and the same thing as if I created a newsletter so I'm going to do this I'm going back I just wanted to show you okay I have lost all the information but it doesn't matter I will do test webinar again test we have another tutorial and the rest of the information that's accessing subscription days and why not add it default as you can see and just save and exit I want to show you where you go now okay so we are here we are the test webinar tutorial well the other one was saved as well so that was fine and what I'm doing here is I've got here all the options for my webinar so the first one is I could edit the information I've seen I could send the invitation we'd go to the same page I showed you earlier invitation statistics join as a presenter vos participant so that you can see how people are receiving the webinar and this is very good I mean when you make a webinar I will recommend not to be alone I mean if we recommend to have someone somewhere else seeing what people are seeing because maybe you don't realize you haven't got to get internet connection or whatever it can happen in a webinar webinars life so it can happen whatever so it's better to have someone to to help you manage the webinar from another computer you can send a message to registrants so people who have already registered you can delete it you can double long download the chat or download these statistics of the webinar so how many people register how many participants were in the webinar life how many were not live and then from here you can manage all the information and you can keep sending newsletters for people to get engaged to the replay and to buy whatever you have to sell in your webinar so what I'm going to do now is to join as a presenter so that you can see how get response webinars work loading pages is normal this is this is a normal process so don't worry about that and here we go we are in the event room event waiting room is enabled it means that the message that I have written will appear in the for the people who are waiting for the webinar of course it's in one hour more or less but what I want to do now is to prepare the event okay so you've got some instructions here set up your audio and video this is very important of course upload any files you want to present during your event by clicking the presentation icon and when you're ready click start event okay so these are some instructions and let me show you the super dashboard of the the care response webinars webinar platform as you can see here this is a message that we had written so the title of this tutorial here you can see the camera and voice I can activity I'm not going to activate the early because recording the tutorial with another up with another platform but you can see my video here right I can initialize camera and hello you can see me here right okay I'm gonna leave for a while I'm gonna leave myself for a while as you can see people are only in listen-only mode up to 100 attendees okay all auditor I meet it and cannot be unmuted all right so is it's going to be four presenters only Q&A mode or discussions up to 25 in these I have to I can choose the ones to what I want in this case I'm going to leave it as it is right so the next one you can see here the attendee list you can even show statistics of attendee is clear all statuses height for participants not not show participants the attendee list and notify me when someone joins the meeting okay you can get a notification here right and then the chart which is pretty pretty much what it is to use the chart is very easy to manage right this is the this is the left column you've got more things here video settings mute everyone you can hide this part here you can make it bigger right let's make it complete I'm going to exit to go out of full screen mode and what I'm going to do now is I'm gonna show you this part here I love this part here so you can upload the presentation right from your computer 50 megabytes maximum you can also have a whiteboard and you can paint while you're doing your winner right all right whatever you want just a text hello okay and and you can delete sorry it's pain this is this is uploading a picture as well so as you can see you can do many things here you just I'm going to clear page right yeah sure went to clear page I could collaborate with all the people I could explore these pages to a PDF to send it to my attendees as well and I will close the whiteboard then the test right so if I want people to see my desktop you only have to download this once it's a it's it's the app that we allow people to see your desktop you just able to open online meetings I won't do it now but it's it's a well and let me try it okay no problem right there's a newer version of this the desktop sharing application it's a dating or let's a date it okay double click to install guide it and it's already installed right okay so we've got this I don't need to load it a new version and I could share my desktop with other people I could even upload a YouTube video and this is great because as you know when you make it when you do a webinar when you create a webinar all connections are very slow to reproduce some webinars so it's interesting that you can your your internet connection won't be affected by the YouTube video you are reproducing viewing the webinar and this is great and then you can make some polls as well so pause and test you can create sort of surveys let's type the survey name let's type test and and let's test and randomize it on the order of the questions no time limit start adding questions and we are starting any questions and we can make tests during the webinar or we can ask questions to our subscribers during the webinar which is awesome as well because you can engage your audience always that you are in a webinar you need to engage your audience as much as you as you can okay so this is the dashboard there are other settings here which are that you can add and delete some parts and you can change how the you see how the room is going to look like I can change this template here or I can use another template another layout here mini chat or have only video in text right so here I am again and yeah many other things you know it's really Wow fullscreen and I was going to settings okay and you can decide not to have camera voice files show the sharped files here attendee list or whatever you know depending on the layout you're using it will it will dry but you can add more things I'm using another layout but I can I cannot it really is the shared files and whatever I want okay very important when you start an event right you need to remember to record this event okay your Start menu record an event and now it's recording and I would start the event and it would be recorded when get response records I'm going to stop it now you want to stop yes when get response records the events in their own platform and this is great I mean go to webinar you have to record it in your computer so you cannot record it in the platform you have to record it in your computer if you've got a problem with your computer you have no no replay but the great thing here is that you have caught the replay in get response platinum is very reliable good thing is that you can well the good thing is you can record the webinar but you need to be aware that you can record up to two hours with the 100 participants version if you use the the the 500 participants person if you can record up to four hours what does it mean I'm going to go out of the event right now right I haven't started the event so I'm not going to see it so well let me start even just a second unlocking feature is now available starting this and now I would start recording okay alright and well it takes a little bit maybe my internet connection is quite slow now so I'm doing this and now I'm going to end the event it tells me do you really want to end the session yes I want to end this session and it takes me to the Thank You page alright this is a Thank You page that we had written at the other time right so I'll go back to get response I'll go back to webinars and as you can see here is all the information of my webinar start over download recordings I can download my recordings this is the great thing you've seen you see I just record it for 12 seconds and I can already download it I can download this recording as a as a mp4 file right so if you don't know that as an mp4 file it's fine once you've downloaded your recording I would recommend you to delete it because otherwise you won't be able to record other two hours if you are with the pro version of 100 attendees and this is it with the webinars you've got as well all the information here's the Swift shown earlier and all the webinars you've been doing all organized let's go now to set to the next part which are the forms and surveys one of the things I like from get response forms is that you can get the standard forms and what we call intelligent forms let me show you what the difference between standard ones and intelligent ones right so the same the same thing is all the time right you get statuses lists when when the form was created visits contact subscription rate etc let's create a form to create a form with get response you can use the list builder wizard as the first thing write the list builder wizard allows you to use several templates which are ready for you to start working on right we've got general we've got all the newsletter sign-up freak or signup free download leafit but whatever you can see there are loads loads of templates well it takes a bit to to load because my internet connection right now is very slow but what you can see here is that you can also have not only templates for each occasion but also formats different formats predefined formats like sight : mm 20 pixels x 300 pixels or even a wider form which you can use for the top of your block or whichever webpage you use and if you see each of the newsletters has got also a thank you page for when people subscribe let's take one of them for instance this one here test template here the good thing of ket response editor it works is it works the same way for landing pages and for email creation so you can do pretty much whatever you want with the form you can make it bigger you can see here the resolution so many pixels wide and hate okay you've got some predetermined fields like email address first name last name send me your best offers but you can modify everything so how do you modify things you can add the fields on this column okay you can add name would be name and first name so first name and surname write the name you can add a birthdate you can add an address age phone home phone and even the custom fields like city or the custom fields we've created for our campaigns or the origin or you can even create a new campaign and you can add more static elements to the design that you have been that you have you've taken as a template right so I cannot divider here it can make this divider bigger I can even add a counter of subscribers that I've caught in this list a privacy batch alright will respect your privacy so you don't have to do anything else or even if we want to add a box to include to put all information inside this box or maybe another design whatever you want I mean you start from a form and then you can modify the design as much as you like alright so you've got loads of information here and there's more things if I go to the T if I click on a box right for instance the email address I go to the layout and I can modify certain things for instance the label would be email the position of the label would be in the insight and the placeholder email address right I could put the label outside in this case the email address if I if I put it inside it's in the same place as the placeholder so it won't appear but you can put this on the top on the left on the right wherever you want okay you can modify you can move the first name last name as much as you like right and of course you can edit this or edit the label or whatever character writes even instructions for users so give us your email your email name and surname ok and oops and surname that's fine ok and we can say that this field is required of course the email is sorry the first name in this case the first name is we can we can ask this to be required and this is a good strategy I mean in our opinion when we we always require name and first name at least the name why because we want our messages to be or messages to be as much personal as we can and sometimes we have to use the name and on the other side we will know our subscribers and we will we will be able to recognize them as people for instance is very important when someone sends you an email and you and and you ask them please reply to this email if you are interested in this product I need to know what's the name of the product of this person so it's important that I have the I have it registered in my registers right so if I ask it in a phone I will get it if I don't ask it I won't have name and I don't know I won't know who I'm talking to and I think it's very important to know who you are talking to with your subscribers then you more can modify it as well this style you can change the font we were here in the in the template right so you can change the color whatever you want of these of the label then the input will be different you can maybe the hate of the input here right okay hate of everything input shadow you can add a shadow whatever you want as you can see is very easy to use it's very manageable it's like the landing page creator or the email editor and then you've got the Thank You page that you can change as well so whenever someone subscribes to to your to your list you can ask them to go by default that appears this thank you thank you in the same forum oh you can go here again to the wheel and decide what to do with the Thank You page again I would use a proper name use a proper naming here I will choose list okay I would require or not require confirmed opt-in I would decide if I want to send them to an autoresponder or to an automation and I will choose if the Thank You page just do I want subscribe to stay on the page in which case they use this Thank You page here right or if I want to send them to a default Thank You page get response Thank You page thank you for subscribing which will open another another URL or I can use my custom URL which could be done as I said in a landing page creator if they are already subscribed I could do the same so they stay on page they won't be subscribed twice in a list so no one contact will be subscribed twice in one list it can be subscribed in two lists and it will be like two different contexts but not in one list and then I can add a custom custom URL you can you can ask as well for the recapture then you can track the custom field or forward contact data which is something for power users okay so once we've done this we save it oh I'll need to stay in page and stay in page say if it again and we've got a very beautiful form for my subscribers of course I've done it quickly just wanted to show you what the kind of things you can do here I come back to the custom fields here so well you can add them if I want to add the city so people that keep the people to give me the city and I'll go to the rear to the layout and I said I said this field is required well care response gets the city by default but I could make this field required as well so a custom field required so that people give me the right information the information that I need I would save and publish right and this is what I would take to my website so I would copy paste this script on a site column in my website or I can ask my get response to host my forum in this case get response which just gave me a URL which I can use sometimes when I send emails and send the users here for themselves to subscribe but otherwise I just copy paste the script code in my page and that's it great once I've got test I go to the forum list and I've got my webform already created and published which I can unpublish as well if I want okay and everything via online edit form duplicate or delete sometimes it's very useful to placate in forms because if you're using for similar campaigns they work pretty well you just change the settings and that's it but let's see now the other kind of force intelligent forms that I'm in this is I would say another one of the tools that you would pay a part from get response this is what they call list builder apps the list builder apps are the download box is fixed bar that appears on the top of your page an image box a signup box an exit pop-up the exit pop-ups are really really worked really really well scroll forms or shake box you would pay another tool like pop-up domination or opt among or whichever tool get this kind of intelligent pop-ups and you get them with care response from the basic version right so it is great again let's see one let's see one of them how how they are and you will see in the exit pop-ups are these ones that you click you're trying to leave the page and then pop appears a pop up okay the image box is like an image box that appears after certain seconds and let me show you all the ones the shake box plop up with the shake okay the download box if you want to send a free guide and the Thank You page download and the fix bar which goes on the top right and the scroll form that goes on your block and appears when the reader has reached a certain point of your page well the I will just show you one of one of them I will use one exit pop-up these are a bit different these are not as customizable as the normal pop-ups but they are very easy to set up so you can you can just you can modify the the text you can substitute the images in the case they are they appear in in the pop-up which in all the kind of pop ups and then you've got the name email address and sign me or nothing's I'm in hurry or whatever you can change these texts as much as you like so the form name the same thing background lets the background transform but you can do it light dark or whatever display effect you can make it fate or slight or scale up scale down and the display delay when do you want this to appear after one second after one second or after twenty seconds well for for the exit pop-ups it makes sense that it appears as soon as possible right after one second is fine but for normal pop-up you would I will recommend you to leave people to be at least for twenty seconds so that when people land into your block or into your website let them see something you know at least 10 seconds but let them read something so that they can have an idea of what you are offering it's not just like offering get subscribe to you really I don't know what you what I'm subscribing to right I don't know your website let me get me some time so give them at least 20 seconds and really nice thing is that you can display it display display the these pop-ups always it means every time a subscriber go see a page after one day after three days after seven days or even after 90 days right you've got all these options so the pop-up will detect the cookies of this / of this subscriber and will not show until you decide you want this to be shown after 90 days 1 month 7 days or every single day right same thing we choose the list and same thing confirmed opt-in and cycle of the day right if we want to take the cycle of the day okay when we save in publish it's the same process we take the same the same JavaScript and put it wherever we want in our page then we have the plain HTML sometimes it can be useful for instance when you have to integrate with third parties sometimes they do not if they do not have get response integration which is weird but maybe some tools don't have this integration or this sort of integration through API what you can do is just copy paste this form and use it in the third-party tool right you just copy paste for instance I remember there were webinar jam at the beginning of webinar platform they didn't integrate through API so you had to come here and copy/paste the the email right and and this will take your subscribers the list that you decide okay so you just take the castle so in this case could be useful and something else that I like are the integrations you've got Facebook web forms up so people could subscribe from your Facebook page from WordPress PrestaShop Joomla and Drupal and vous commerce right let me show you how the WordPress integration works because it's really cool okay so this is our block this is one of one of the posts I want to create a post and what I do is okay write whatever and then this is the get response plugin for WordPress right what's a good thing here that if you have got everything alphabetically organized and properly named the only thing you will have to do is to take this form here and it's already pasted it so it's a shortcode that goes into your post if I want to get like exit pop-ups only for specific posts what I would do is this I would put this thing here this the shortcode here and this shortcode will make the phone appear in my block so it's really interesting and it's very easy to use I will tell your strategy on this what you could do this is what we do and it works really well because we try to segment users before they come to our lists is we publish we publish several kinds of posts from several kinds of subjects within digital marketing right so what we do is when we talk about email marketing we send our subscribers to a leak magnet related to email marketing this means that we've got a form an intelligent form actually several forms the exit pop-up and and the normal form and and and plus the one at the side so that sending people to this email marketing campaign so that we will sell them something at the end right this makes segmentation great from the beginning before sending people to your lists so we've got several late magnets and each lead magnet sends people to different lists with different purposes right so that's why I think it's great that taking all these intelligent forms and putting them into each one of your posts each one of your pages each one of your content in order to better segment your subscribers before they become subscribers and this is everything from the forms now let's see the service right service is something else that I really like because with service you can get a lot of information the the dis are we creating get response is very simple but sometimes simple things are enough right so what you do here just to create a survey you just put the settings test survey this would be the test title that people will see the scription test and if I want to use reference then I need to choose the single opt-in confirmation or double-acting opt-in confirmation and thank you description thank you Thank You page the Thank You well or if I in case I want I mean this is that this is the thank you description in case you want to give say thank you to the people who participated and it's hosted this page is hosted by a response or if you want send them to your URL as I said landing page an external landing page you can do it here and even your logo you can upload it in your block and then send the URL here okay once I've got this I go to next step and these are the options that you get with care response so you can add several pages right and if I'm page one I can use a multiple choice just drag-and-drop very easy and ask a question and ask and answer some options so the people can can give one answer for the multiple choice multiple answer multiple choice test single line paragraph or even a subscription for once I've done this I save and publish survey and this survey I will get these statistics from this survey in here in survey statistics statistics are very simple but very efficient as well right for instance I've got one of the already created surveys right and finished and you can see here first thing how many people have answered this is this response of response is collected response is completed or and incomplete responses okay so you can see here when people finish there's this survey right you've got all these information you've got the questions you did and who answer these questions and which school they gave you right so people who gave five stars four stars three two and one all right you can see more details for these statistics and here you get who has answered what and this is really really good because not even the tools that are the external tools cannot get this information so there's a way with get response you can know who answer you statistics you can leave them anonymous or you can add a simple code in the HTML when creating your newsletter and you will know who answered what and this is a very very relevant information as well because afterwards you can contact to the people to the right people and and as well offering them something or telling them thank you or whatever you need right and then you can see here respondents when you ask for a specific question and then you can show stats and as you can see here we've got the name of the respondent the email of the person who answered the date when they answer at the time and the time it took them and the status if they finished it or not and the city where the answer from so you've got a lot of information a lot and if you ask questions to the people and let them some place to answer you will gather a very very good feedback that's going to be very useful for your emails and these are the statistics let's go now to the next step and the last step which is to CRM and these are the surveys let's go now to our last tool and the newest tool of get response the new addition to get response which is the CRM so as you know a CRM is a tool that helps you improve your sales and it makes it by managing your interactions with your customers or your company interactions with your customers and your potential customers so let's erm allows you to organize emails sales meetings with subscribers who are potential customers everything in one place so the good thing what can't response again is that you can capture leads with action based forms landing pages webinars optimized all this process and then convert these leads into sales thanks to the CRM and as I say again everything in one place everything organized as you will see right now so let me show you how to create a pipeline from the beginning to the end so we go here we go right here it says feed pipeline and we start a new pipeline now let's imagine we've done a webinar ok a high tickets webinar right this is our the webinar with them and we want to create a follow-up to all the people who came to the webinar so as you can see apart from the title of the pipeline there are several columns here ok I can move it here I can create more more columns and the ones that come by default and if you see here there are two stages an open stage and a closed stage okay so open stages were we are going to work with these potential customers these people who came to the webinar who had interest in our webinar and we turn them into sales alright so we can add more stages here by default get response gives you three open stages and two closed stages but you can add as many as you like and now let's organize our own pipeline so the new leads would be the new qualified leads would be people who attended the webinar so we can say new qualified leads the second stage of the webinar would be I would say a contact alright so contacting these leads what I'm going to do is sending an email to the new qualified leads and contacting them personally and if they are interested to what we have to offer them I will offer them I'll also a meeting or write a Skype meeting once the same has been done I will put them into one write into this column and if the sale doesn't succeed then I will I will just put them into lost and that's it let's start by saving this so what I'm going to do now it's adding deals to this pipeline all right so my deal in this case is going to be a training that I already sold during the webinar alright so the first thing get responder asks me is to add the contact select a list or a custom filter do you remember when we've been seeing the custom filters I could have done some custom filters but what I'm going to do is to take the list which is the list of people in the webinar right so I'm gonna get this one alright and apply what I can do now and this is amazing because I can just import all the webinar participants into my pipeline is just convert all from the selected list I could also add contacts manually but I'm gonna convert all or all of these contacts from the selected list okay it's four contacts here and here it comes now to create the deal profile first thing I'm gonna do is writing here the deal label right it would be email marketing training all right target stage would be the first qualified leads you can see the three stages here all right close by when do I have to close this stage by so let's say that what I'm going to do now is to send an email to all those who attended my webinar right so I'm gonna close this by let's say a couple of days from today right who will take care of these deals it's going to be me right you need to take into account if you get the pro version of get response you can have three different roles in your account so three different people can get access to your account could be for instance people who have to deal with the customers of the CRM level and how much profit will one deal bring let's say that this course this course price is five hundred ninety seven US dollars okay so we've created a deal profile now next right the great thing here you can see is that the four deals we had in our list are already in the first column these lates here are qualified leads now I'm going to see the actions that I have to do so I'll come here and what do I do I can add different deals so I could have apart from the email marketing training it could have other deals in this pipeline right which I'm not going to do I'm just going to create a pipeline per deal and what I'm going to do is sending a message to this list and this is this is another nice thing from get response the CRM is integrated with the newsletter creation the newsletter the get response newsletter creation right and this is great so what I'm going to do I'm going back now right back to back the same point once I've sent the message now I'm going to well I could add export contacts as well I'm going to see how every contact reacted to my newsletter right and what I do now is editing the contact I go to the contact and as you can see email marketing training that's the deal label close by couple of days Account Manager me the value of this deal this potential customer is five hundred ninety seven US dollars and you can change the currency if you want okay just take into account if you put different currencies in the same deal they will not appear as a summary when you've got the the main dashboard I'll show you I'll show it to you later but it won't it won't appear the total result so it's interesting if that if they can be in the same currency then the stage is new qualified late and the origin is not applicable because it's coming from one of our lists so here's where I are the next actions what am I going to do with this okay so what I could do and this would be great would be to write down in the comments the webinar chat so what this lead said do you remember you can download your chat from get response webinars so what you can do here is just download the chat and find what this lead asked for and you've got a lot of information for this lead to in order to convince the lead to buy your product so I would just copy paste here the chat where this lead is saying something and what what are the actions so the first action is the email right this would be the first action and it's scheduled for up to the 31st this is what I have to do with this lead okay so this is the first action I know I want a next action once this lead once this is completed I will call this lead right I've got his phone it's phone number and so I'm going to the next month and I'm gonna give it a couple of days three couple three days all right so call the lead in case the lead is interested in case elite is interested and I call lead I can schedule a call for a couple of days later for instance a Skype call and finally it could add custom actions or whatever I mean this is for you to see that you can add several actions per lead so that you can follow up everything with the single lead everything starts from an email from the email you are sending right so once the email has been has been sent and and the lead has reacted to the email you could have as their phone number at the email or maybe in a custom field that you used when registering to the webinar so what I do is I mark has done this action all right so if I mark this action is done that's fine and I can send the lead to the following stage which in this case would be contact delete right so I've got this and I've put this lit into the contact Wednes once I call the lead I can get some notes here about this lead about the contact so that I can prepare my Skype meeting for once he accepts a Skype meeting all right so it could save the notes if I call here you could see as well the deal history so everything that's been done by the supervisor right so I've been I've added this little is that at the pipeline stage newsletter queued updated new action I did you see all the actions everything I've been doing right now and then you get here as well all the contact details in this case what you get here is all the lists where this contact is in in get response so you can have one contact in several lists and get response right so you get all the information so you can see if this contact has bought any other of your products you've kept all you've got all the information here if he's if he's a good follower you cannot how to respond you can see the autoresponder in the score of the lead and you can add as well you can see as well several custom fields that will give you more information about this contact right so you've got everything even even when when they up one delete update in the location and how a subscribed Andy IP address all right so you've got the deal history this is really interesting now I'm going to close here and I'm going to back here and as you can see I moved this lead into the contact stage right what I could do here I mean I can move them from within the lead but what I can do as well is moving this from here just drag and drop all right and when I've gone delete and I just just move it here or if I want I could delete this lead I could edit it again or whatever if I lose the sale so I put the put the contact into into lost and I know which customers come how much money you can earn with all the deals here's the amount that reflects the stage or you are in right when we were here we had more 1791 potential dollars now we've got 597 real sales and you can also see your leads into a column and you can see the label the email the stage in which this lip is right now in this case one is closed the value of this lead and when it was closed and by whom was it closed so when we go back to the main dashboard at the CRM you can see that everything is here so this is what I told you about the value if you write euros and dollars for instance you will have a non applicable value like you have here okay but again you could open this high ticket webinar pipeline use it as a template export the deals in a CSV or just delete these pipeline and this is everything with get response so thank you so much for having been with me during this whole tutorial it's almost three hours and a half tutorial is the most comprehensive tutorial about the brand new get response that you will find on the net right now so I really hope it's been useful for you if you've been using get response I hope this will help you manage the new accounts and if you're wondering too moving into get response let me remind you something if you do this now through the link you are seeing on the screen and the you will fight you will find below in the description of this video we're going to offer you three bonuses the first one is a one to one session Skype session with you to see what your email marketing strategy is this session is really really useful we are going to focus on your particular problems problems on your particular company problems whatever you think you may need right so it's this session has been very useful for many people we usually charge $300 for this type of sessions so I really think you're gonna see a lot of value and this time only with you you've seen many strategies during the webinar that we've been talking about and all these strategies we're going to see how they match with your with with your problems or with your needs right so that's the first bonus the second bonus is if you are coming from another tool and you see that get response is a match for you don't worry we're going to help you move all your contacts so you're not going to get any troubles you're not gonna get gonna lose any scribers you will be fine in our hands so we've been we've been doing this with thousands of thousands of contacts and have never had any problems you just need to take into account several things and we will walk all the process through with you and thier bonus if you get a pro version a max version or an Enterprise version or even if you get an email version but an annual package which apart from getting a super discount for get response is really is going to be really useful we're going to offer you a review of your website so this is going to be a review from our experience what you can improve and what's gonna help you get more leads and more sales from your website and how to integrate this with your email marketing strategy so I really hope it's been helpful for you if you want to get in to get response please follow the link on the screen or the link you will find you will find below write to us to the email that you are seeing on the screen right now once you've done once once you are in and we will send you all the bonuses once again thank you so much for your time and if you like if you've liked this webinar sorry if you've liked this tutorial please share it and press like or leave any comments that you may that you may have or share it with people that may need something similar even if it's only for the email marketing strategy thank you so much again and see you soon

Channel: Socialancer - Herramientas Marketing ESPAÑOL

Views: 37,318

Keywords: getresponse, getresponse tutorial, getresponse demo, getresponse review, autoresponder, getresponse autoresponder, email marketing automation, email marketing, email marketing tools, getresponse email marketing, getresponse pricing, aweber vs getresponse, getresponse spam, getresponse deliverability, get response, getresponse tutorials, marketing automation, getresponse marketing automation, getresponse free trial, getresponse 2020, getresponse tutorial for beginners

Id: eZ334aDerSY

Length: 204min 56sec (12296 seconds)

Published: Wed Aug 30 2017