The Evolution Of JoJo Siwa

it's JoJo here we go welcome to M Mojo and today we're taking a closer look at the life career and evolution of Jojo siwa in the world of celebrity and to rehash William Shakespeare it could be said that the course of true Fame never did run smooth but every so often a public figure comes along whose ups and downs are seemingly so extreme that the headlines are just so easy to write For Better or Worse JoJo siwa's story has earned her millions of followers all over the world world but how did she get to where she is now B born Joelle joonie siwa on May 19th 2003 in Omaha Nebraska JoJo showed an early passion for dance and performance she practiced from a young age and quickly made a name for herself on the competitive circuit I'm going to totally make Cindy eat her words her first big break came when in 2013 she appeared on season 2 of the reality TV series Abby Ultimate Dance Competition on the show her Larger than Life personality and impressive skills caught the attention of audiences and judges alike you performed like you were an old Broadway Pro as one of the youngest contestants at the time sewa's energy and enthusiasm were infectious and ultimately she finished fifth in the competition making it to week 10 of 12 JoJo today is not your day soon after siwa became a regular in Seasons five and six of Dance Moms nice again she showcased her versatility as a dancer excelling in a variety of styles and consistently delivering standout performances she quickly became a viewer favorite gaining a dedicated following of young fans her colorful outfits upbeat personality in positive attitude became something of a trademark Dancing Studio and it was during her time on Dance Moms that sewa first introduced her instantly must-have bow accessories they'd become a staple of her brand and much to the reported despair of teachers worldwide with some schools said to have banned sewa's hair accessories from the classroom as they were deemed to be too distracting get a bigger blow penny at this point JoJo siwa is on the crest of a wave but that wave is only going to get bigger she left ants moms and signed with Nickelodeon in 2017 the move opened up a long series of New Opportunities mainly in acting and most notably in music I don't really care about what they say I'mma come back like a boomerang SE released her debut single boomerang in 2016 to say it was a success is something of an understatement with more than a billion views on YouTube it catapulted siwa to new levels and the song delivered an empowering message of resilience and self-confidence to boot all of the word you just brush it off subsequent releases included kid in a candy store and hold the drama as the JoJo siwa brand grew again skillfully leveraging social media her fans enjoyed endless updates on her life from dance tutorials to General Vlogs and Q&A sessions in 2019 siwa kickstarted what would turn out to be a massive Global tour known as the dam the tour in Phoenix Arizona we did it it happened and the audience liked it and everything that we wanted to create was created she would go on to travel all across North America as well as heading out to Europe and Australia before completing a return leg in the US in 2022 in 2020 in between tour dates she was appearing as T-Rex on the mass singer I knew it m Platinum Superstar JoJo Sia and probably more bizarrely had even earned a slot as a playable video game character on Nickelodeon cart Racers 2 also in 20120 she was listed in Time magazine's 100 most influential people of that year hey it's Cate hey in January 2021 sewwa came out as a member of the lgbtqia plus Community announcing with a video online in which she danced and lips synced to Lady Gaga's Born This Way since then she's used her platform to advocate for lgbtqia plus rights and visibility while continuing to kick against discrimination the most important thing is that I'm happy and that's what my mom always taught me and my dad always taught me is we just want you to be happy in fall 21 she took part in Dancing with the Stars as part of the first same-sex couple in the show's history partnered by pro-an dancer Jenna Johnson scharovsky [Music] they reached the series final and finished Runners up on to 2022 and it's yet another big year for siwa oh there she is she debuted as a judge on So You Think You Can Dance completing the switch from reality show performer to one of the panel that those performers need to impress what perhaps more notably though she and her dance mom mother jesselyn formed the girl group X OMG pop for the 17th season of America's Got Talent [Music] a they reached the semi-finals before being eliminated but it's reportedly here that the first real Whispers of controversy surrounding seiwa started to circulate following a story that broke in February 20124 in Rolling Stone there have been allegations made suggesting a poor work environment behind the scenes at X OMG pop this new article published by the Rolling Stone is just that truly disturbing among the claims alleged by past members are that their families were made to endure Financial pressure to enable their children to perform that classes at school were skipped and that the performers themselves were regularly and harshly criticized sometimes even through headsets while performing supposedly too jorjo would play favorites and pit the members up against each other which is quite the contra asked to who and what we see JoJo outside of these allegations both Jojo and her mother have since come in for criticism and in a text jesselyn says Angie I'm really tired of it I work really hard I've gone over and above and beyond for you and your kid there's food at the house they're not overworked if you're going to work for me you cannot act like an ass end of story in general X OMG pop appeared to channel much of what had made siwa famous to begin with lots of fun and lots of energy but there have now been doubts cast in terms of the sincerity of that image shortly afterwards siwa made headlines again although this time due to a dramatic change of image and thanks to a new comeback single that divided fans to say the least I swear I did itun with karma in 2024 Sewell released her first official single in four years and long gone were the days of boomerang in place of all the bright colors and Sparkle was an all new and much darker [Music] look commenting on the Rebrand siwa herself suggested that no one else of her generation had ever made such a dramatic change she's also on record implying that she started an allnew music genre with what she terms as gay pop the comment certainly Drew attention most famously she was pared by Chloe feeman on Saturday Night Live I used to be rainbow sparkles and now I'm black Sparkles the sketch also sparked debate with some claiming that it was unfair but in general it marked perhaps the first major turn of public opinion against siwa add into the equation that Karma isn't an original song by or for siwa and public opinion takes another slide Karma had originally been written for Miley CIS who passed so singer Brit Smith recorded it in 2012 while that version was also scrapped an animation studio that worked on the music video uploaded it to Vimeo the following [Music] year in a move that made SE was rebranding even Messier Smith's version resurfaced when SE was was released and by many metrics it actually outperformed its contentious [Music] remake before we continue be sure to subscribe to our Channel and ring the bell to get notified about our latest videos you have the op to be notified for occasional videos or all of them if you're on your phone make sure you go into your settings and switch on notifications it's certainly been a journey to get to this point after initially making a name for herself JoJo siwa promptly soared to become a tween Idol extraordinaire the like in a c St breaking the internet selling out Arenas topping the bill and making it all seem pretty easy but Fame is fickle and celebrity comes at a Cause now more than ever before siwa is under the public glare girl it just doesn't give her Evolution until now has been quite the ride but can she ride out any of the problems and pitfalls that have and might come her way will her Rebrand work out in the long term or has she just plain lost touch with what it was that made her successful to begin with goodbye everybody peace as always let us know in the comments how you see it and if you'd like to shout out your favorite JoJo siwa moment while you're there were do you agree with our picks check out this other recent clip from M Mojo and be sure to subscribe and ring the bell to be notified about our latest videos [Music]

Channel: MsMojo

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Id: Grzv7xwFH00

Length: 9min 54sec (594 seconds)

Published: Thu May 09 2024