The Best Ecommerce Platform in 2024

by the end of this video you will know exactly which one of these you should use to create your online store because we're going to go over the pros and the cons of every single e-commerce platform in this video but make sure you stay till the end of the video because I have the hookup I have exclusive discounted prices for all of these platforms but I'm only going to share that with you at the end of this video and last year over $6 trillion was spent on online websites and e-commerce is growing like crazy but still e-commerce only makes up around 18% of all retail sales which means that right now is the perfect time to start your online store because there's still a ton of room to grow and by the end of this year it's expected that 65% of all Americans will purchase something online but if you want to be one of the millions of people that are making money online you're going to need to create a website and you're going to need to use one of these platforms to do it and let's get started first with Shopify and we're going to go over the pros and the cons of Shopify and let's start with the pros and Shopify is one of the most popular e-commerce platforms out there it's actually not the number one most popular the number one most popular e-commerce platform is woocommerce and we're going to be talking about woocommerce later in this video so make sure you stay for that but still Shopify is the most popular e-commerce platform for professional e-commerce sellers with over 1.75 million people actively running e-commerce stores and that's because Shopify is built from the ground up to support e-commerce they also offer 24/7 support and one of the big benefits of Shopify is you can choose from a ton of different free and paid themes this is going to make it so your website will look beautiful it's also the easiest e-commerce platform to set up in fact you can create an online store using Shopify in Just 4 minutes I did a video on this YouTube Channel showing you exactly how to do that that I'll link Down Below in the description another Pro of Shopify is that I actually have a free 14-day trial that you can use to try out Shopify before you buy it there's a link to that down below in the description as well and when you use the link down below you also get a free SSL certificate and an SSL certificate will make sure that your website is secure so that you can accept credit card payments another Pro of Shopify is they have a ton of apps plugins and integration so whatever you want your website to do there's probably already an app or a plugin out there that can help you to do exactly that back in the old days when someone would have an e-commerce store you'd actually have to hire a developer to Custom Design certain elements of your website but because Shopify has so many apps so many plugins you don't need to hire a developer nine times out of 10 you can just go to their App Store and use one of the existing Solutions however the biggest con for Shopify is it's kind of expensive starting at $29 a month for the most basic plan and going up from there on top of that if you want to use apps plugins or different Integrations you're going to have to pay even more money for those features another con with Shopify is there's limited customization for the product page and the checkout page some of the other platforms that we're going to be talking about later in this video allow you to have full customization like woocommerce which is one of my favorite platforms again make sure you stay for that cuz we're going to talk in depth about woocommerce and even though with Shopify you do have 247 support the quality of the support has gone downhill a ton in the last few years and as I mentioned Shopify is $29 a month but that's only if you sign up for the year plan if you pay month-to month it's actually $39 a month and it's even even more expensive from there so if you are looking for a cheaper option than Shopify stay tuned for woocommerce which is actually a free e-commerce platform but next up is Squarespace and Squarespace helps you to build beautiful websites they also offer 24/7 customer support but the biggest con with Squarespace is that it's not built with e-commerce in mind it started out as a place to build beautiful websites and then later on they added some e-commerce functionality there's also not a lot of plugins or apps so a lot of times there's certain things that you want your website to do that you just can't get your website to do if you're using Squarespace and starting at $16 a month Squarespace is more affordable than Shopify but it's missing so many features that I don't recommend this platform unless you're an artist or a Creator and you're just trying to make a beautiful website and that's your primary goal but then maybe on the side you're also going to be selling some CDs or some art or things like that as well Wix is another platform that's easy to start and to set up they also have a relatively large app Marketplace and it's a reliable platform with good security Wix also has great search functions which can improve your marketing and SEO and for those that don't know SEO stands for search engine optimization and you want to make sure that your website is properly optimized for search and Wix does have this but it's not really any more optimized than Shopify or even woocommerce all that being said I don't recommend going with Wix for a number of different reasons the biggest reason is because it started out as a website builder from there they added on the e-commerce functionality after they'd already built out the whole platform and it shows Wix is not built with e-commerce in mind unlike Shopify where that's the main focus Wix is mostly just a website builder where you can also sell some things if you want there's a limited amount of support and a lot of the features that you would expect as an e-commerce store owner you just aren't going to get with Wix GoDaddy is another one of those platforms I do not recommend that you use they do have affordable pricings on their domain names but a lot of people get tricked into buying their hosting packages and they try to create an online store using godaddy.com hosting and I do not recommend going with them to build your online store because it's just overpriced and they don't have as much features and functionalities as other platforms that we're going to be talking about in this video so stay tuned because next up is Big Cartel and Big Cartel is a free platform you can put up to five products on your online store absolutely for free it's simple to make a small store and Big Cartel is made for artists and creative type people but the Cons with Big Cartel is there's just not enough features and not enough Integrations and I don't know anyone that uses Big Cartel that's actually a serious e-commerce seller and yes I know that there's a lot of people out there that want to start their e-commerce store for free and they think that Big Cartel might be a good option but the problem is as your business starts to grow Big Cartel is not going to be a good option and it's going to be a big pain in the butt for you to move from Big Cartel to one of the other platforms so I do not recommend going with Big Cartel when wooer is also free and keep watching cuz we are going to be talking about woocommerce very soon there's also limited templates and they do not have 24/7 chat or phone support like some of the other platforms that we're talking about do but if you're an artist or a creative type and you're just looking to sell some paintings this actually might be a good solution for you big Commerce is another platform that used to be really popular but they've since completely pivoted and now they only cater to medium and large siiz businesses and I still see people online recommending that you use big big Commerce and big Commerce used to be one of shopify's top competitors but nowadays do not even think about using big Commerce unless you are a medium to large siiz business Magento is another platform that used to be really popular three four five years ago and they've since rebranded to Adobe Commerce and the pros of this platform is that it's highly customizable however there's a lot of cons and the first con is that it's extremely complex to use you're going to need to hire a designer or developer to create your entire website and I've been comparing all these different e-commerce platforms for a long time and every single year I've recommended to avoid Magento and usually people would write down in the comments how great Magento is and it would always come from people overseas that were surely developers recommending this platform and so ultimately I do not recommend this platform of Magento but finally let's talk about woo Commerce and even though there are a ton of Pros with woocommerce there's also a lot of Cons with this platform and the first big Pro with woocommerce is that it is 100% free and it's the only e-commerce platform that is actually 100% free out there sort of if you want to have a woocommerce website you're going to have to pay a company to host your woo Commerce website and there are a ton of different options out there but paying for hosting is way more affordable than paying for a company like Shopify to host your website it's going to cost you around 2 to $3 per month to host your own woocommerce website if you use a site like hostinger and I have the hookup with hostinger there is a link Down Below in the description with a discount code it's going to give you an extra 10% off and once you're paying for hosting you can start as many woocommerce websites as you want with no extra charge and a big thing about woocommerce is it's actually the number one most popular e-commerce platform in the world with over 64% of all e-commerce sellers using woocommerce which is understandable because it is the most affordable option out there so a lot of people that are starting smaller e-commerce businesses will choose woocommerce because it is technically free then make it so you can customize and modify your woocommerce website so we can do anything that you want and woocommerce has the biggest library of plugins out of all the different e-commerce platforms it even beats out Shopify on top of that it's only going to take you 5 minutes to set up your own woocommerce website store and there are a ton of free mobile friendly templates that you can choose from to get your website looking pretty and very userfriendly right away however if you want to pay a little extra money there are some premium templates that you can use as well but you really don't need to because the free templates are that good but probably one of the biggest Pros with woocommerce is that it's fully customizable you can change anything and everything that you want about your website unlike Shopify where Shopify is a little bit locked down they don't let you change certain aspects of your website woocommerce allows you to change the checkout page the product page whatever you want to change you can change but one of the big Cons with woocommerce is even though yes it is fully customizable it's not exactly the most userfriendly e-commerce platform out there Shopify is a lot easier to use than woo Commerce now don't get me wrong it's very easy to set up a basic woocommerce website and get things going but if you want to make deeper down changes in the code and really customize your website you're going to need to spend some money and hire a professional unless you really know what you're doing because if you're not careful with a woocommerce website you could tweak something and break something extremely easily another con with woocommerce is that a lot of the basic features are missing now luckily because they have such a big app in plug-in catalog you can usually find a plug plugin that will fix any issue that you might have but that means that you're going to need to install a few different plugins in order just to start using woocommerce and just doing some of the basic things that Shopify can do right out of the gate another con is that it's not as professional of a platform as Shopify and since it is a free platform there's almost no technical support but usually if you have an issue with your woocommerce website you're kind of out of luck you can go to forms you can hire experts but there's no chat that's going to help you solve your issue right away and since with woocommerce you're having to host your website yourself there's sometimes issues that come up that are really complicated to fix and I've ran into this issue myself my website went down and I wasn't sure what happened so I had to contact the company that was hosting my website and they weren't really able to fix it with Shopify on the other hand if your website goes down if there's a problem they're usually able to fix it a lot faster but now let's talk about amazon.com which is maybe the biggest opportunity to make money online right now and a very easy way for you to start your own online store and that's because Amazon is is a $1.6 trillion company and last year there was over $600 billion in sales on their platform and what most people don't realize is that Amazon allows you to sell products on their website and this is the easiest way I found to create a legitimate passive income business and about 50% of all e-commerce sales happen on amazon.com and last year alone they spent over $10 billion on marketing which means if you sell on Amazon you don't need to spend as much money because they're already spending money to get customers to the platform it's also easy to sign up and it's the easiest platform to get set up because you don't need to create an entire website if you're going to be selling on Amazon all you need to do is create a single product page and get your product listed on the giant website that is Amazon and at the end of this video I'm going to share with you a completely free 8- hour video that shows you step-by-step how you can sell on Amazon and take advantage of what's called Amazon FBA FBA stands for fulfilled by Amazon and the way this works is any products you're trying to sell on Amazon you can send into the Amazon warehouse and anytime you get an order on their website they'll pick pack and ship it out to the customer this makes it so any products that you're selling are prime eligible and if you're selling Prime eligible products you're going to get more sales now there are some big Cons with selling on Amazon and the biggest con is that there is a lot of competition there's a lot of other sellers already on Amazon there's over 9 million sellers on Amazon and 4,000 new sellers joining every single day and that makes sense because this is such a huge opportunity there's over 300 million Prime customers so of course there's going to be a lot of people that are going to be selling on Amazon but don't get worried yet because even though there's 9 million sellers there's only around 2 million active Sellers and of those 2 million active sellers only 1 million are actually selling in the United States and even of those 1 million most of those sellers aren't even that active but the crazy thing about this is that of the 1 million sellers in the United States that's over 400,000 people that have made at least $100,000 so yes there is a lot of competition on Amazon but if you sell on Amazon correctly you can avoid the competition another con for amazon.com is they're going to charge you 15% of all the sales that you make on their website however there is a trick where you can use brand registry to get that down to 5% and I talk about that in- depth in my free Amazon FBA course that I'll give to you link in the description another option is selling on Walmart.com which is growing extremely rapidly last year they did over $50 billion in sales on their website alone they often will reach out to you and ask you to start selling in their retail stores alone and Walmart did over $500 billion in in their retail stores so by selling on Walmart.com if you do well you're going to get access to their retail stores as well so this is a huge opportunity there's also no monthly subscription fee when you're selling on Walmart.com they only charge you a percentage of all the sales that you make the biggest con when selling on Walmart.com is it's way smaller than Amazon it only makes up around 6.3% of all e-commerce sales you can also sell on websites like eBay and Etsy and with all these platforms it's a lot easier to make money on these platforms than trying to create your your own website because they already have customers going to the website that are looking to buy things every single day but there are some cons when selling on platforms like these the biggest con is you're going to have to pay a fee with Amazon it's usually around 15% of whatever you sell but there is a trick that I'll show you in that free Amazon FBA course to get that fee down to only 5% another con with selling on all these platforms is they can kick you off whenever they want however when you create a website using Shopify or woocommerce or one of these other platforms they can't kick you off because you own the website but warning be careful with Shopify because I have heard people getting kicked off of Shopify and I'm going to reveal which of all these platforms is the best to use because I want to encourage you to start your own online passive income business and I'll announce the winner in just 20 seconds but if you are looking for some extra help starting your own online business I do have a complete Amazon FBA course there is a link in the description down below if you want more information on that it has over a 100 step-by-step lessons weekly Q&A calls and a bunch of other bonuses now I'm going to announce the winner and let you know which platform you should use to start your online store and it really comes down to three of them Amazon Shopify and woocommerce depending on what you're selling selling on Amazon makes so much sense you're going to make so much money so much quicker than any of the other platforms but even if you are selling on Amazon you're still going to want to create your own online store your own website and so then I'd recommend either woo Commerce or Shopify and I'll say if you're on a budget and you don't know how well you're e-commerce business is going to do I recommend going with woo Commerce it's a great beginner platform and it's extremely affordable and easy to set up however if you're looking to have a more professional e-commerce business something that's going to be doing over $10,000 every single month I'd recommend going with Shopify because Shopify is built from the ground up for e-commerce and yes Shopify is more expensive but in the long run it's probably going to be money very well spent and if you are planning on signing up with any of these platforms I have discounted links in the description down below including discounted woocommerce hosting and discounted Shopify plans but if you're looking to create your own Amazon FBA business you can click on this video right here it's a free 8 Hour course I put so much time and energy into it so make sure you click on that video and I'll see you in the next video thanks for watching

Channel: Travis Marziani

Views: 10,994

Keywords: Ecommerce, Online Store, Internet Marketing, Online Marketing, Shopify, online shopping, marketing, Effective Ecommerce, Amazon FBA, Private Label, entrepreneur

Id: YebViC4mris

Length: 16min 45sec (1005 seconds)

Published: Fri Mar 15 2024