- ♪ - Once or twice a week,
I try to do good deeds. I'm on my Instagram,
as I usually am, and I got a call from a kid, has size 19,
can't afford shoes, don't know where to get 'em. I know where to get 'em. - ♪ - SHAQ: 1989,
San Antonio, Texas, on an army base, I had one pair of shoes
the whole year 'til I met Bruce. - SAMUEL: A friend
told Shaq's dad to call Bruce, who specializes
in supersize shoes. Bet you didn't know there was a
market for that, did ya? So, good ol' Bruce
hooked young Shaq up with a new pair for free, and that was before
he was famous. - Woo, boy,
let me get some of these. - SAMUEL: Over the years
Shaq has paid him back by buying over 2,000
pairs of shoes, and counting. You got some size 19
for the kid? - We got some shoes for him.
- Okay. - SHAQ: What's up, homie?
- BRITTANY: Hi. - SHAQ: How are you?
What's your name? - BRITTANY: Brittany. - Nice to--
yeah, I'll take care-- I'll take care
of your stuff today. - Thank you so much. - Yeah, you're a team player,
whatever you need. His mom reminded me
of my mom 'cuz whenever I see a single,
black female and a child, that was me and my mama. I use to wear one pair of shoes
for three years straight. I use to wear a 13, 14, 15, but I use to squeeze my feet
in a size 13. Then I'd have to come home
and wash 'em, and make 'em look brand new
so when I go to school, kids don't talk crazy 'bout me
and I have to fight, so I know the struggle
and I don't forget the struggle. And who's that, that's grandma?
- MAN: [unintelligible] - That's grandma? - WOMAN:
Where they're gonna come to us in about [unintelligible].
- Grandma kinda fine, cuz. - [laughing]
- SHAQ: Mess her up. When is prom, grandma,
is it coming up? - WOMAN: Oh, wow, that's right. - SHAQ: And this
what you walkin' in with, I don't care
what you talkin' 'bout. - [laughing]
- Yeah, alright, hook him up. - WOMAN: He like them.
- SHAQ: You like them? Alright, and I'ma give you
some money for a suit, too. I'ma give you some money
for a suit. Yeah, she gon' take care
of the suit. Walk in that thang like this. - [laughing] - ♪ - MAN: Give him the walk. - SHAQ: Oh, let me see him,
let me see him, oh. - TIFFANY: He gon' kill 'em. - Listen, if the dance start at
8:00, show up at 8:15. - [laughing] - ♪ - You got a girlfriend? I was about to say, you will on Friday
when you walk in on they ass. - [laughing] - See me before you leave.
- TIFFANY: Okay. - ♪ - SHAQ: How much? - WOMAN: It's $6,843.28. - SHAQ: For everything? No,
but I bought him 10 pair, too. That's it? Shalom, Bruce, love you. - SAMUEL: Shaq-to-School is a
program with Zappos and Amazon that gives school supplies
to over 5,000 kids in need so they can start
their own journey to dreamful attraction. - Well, first
you gotta tell me what you wanna be
when you grow up. - I will be the best president. - SHAQ: Well, I'mma give you
some presidential music first. [hums "Hail to the Chief"] Kids gravitate to me because
I am the simple gateway. When kids see me,
they was like, "I can relate to Shaq.
He's silly." If you don't pay attention,
you will miss it. Shoo, shoo, shoo, shoo, shoo. You didn't even see it, did you? And I can give them a secret. Huddle up. So, I don't
say this out loud. - ♪ - You know how I made
$900 million? Just by listening to
my mommy and daddy. Make sure you always
listen to your parents. Got it?
- Got it. - Seriously, I'm not playing.
Alright? You don't tell
nobody else my secret. See you next time, alright?
Remember what I said. - ♪ - SHAQ: It's not rocket
science, people, let's go. - SAMUEL: Shaq has come up with
a new marketing campaign for Papa John's Pizza. No phony actors, no fake sets. My man is keeping it real
and reaching directly out to the people. - SHAQ: Would you
like a free pizza? - WOMAN: Oh, my God. - What's your name?
- Terry. - Hello, Miss Terry. I own the Papa John's
around the corner. This is a free pizza
for you and your family. - Thank you.
- You doing okay? - Yes.
- Alright, give me a hug. We have to let the people know
that, "Hey, new guy in town, "changes will be made. This is what's going on." Let everybody know I own
that Papa John's around the corner, brother.
- Alright, thank you. - SHAQ: So we came
up with a commercial. - SHAQ: Yes, let
me try a coat on. Not bad, not bad. - SHAQ: This one? Nah.
- MEN: [laughing] - Nah. Boys and Girls Club,
I got your pizza! 'Cause even though I'm Shaq,
I'm still a regular person when I go home. - Your hands are ginormous.
- SHAQ: I know. So, if I'm sitting, watching a
guy named Shaq on a commercial, how would I wanna see that? - [indistinct chatter] - SHAQ: Get some pizza, man. You know I gotta take care
of the veterans, baby. - Yeah, Superman
in the building! - CROWD: [cheering] - SAMUEL: I need Shaq to get
the word out on some of these movies I'm making. Everybody knows Shaq. Well, almost everybody. - No, I'm better
than Michael Jordan. My name is Shaq O'Neal.
- Hi. - And I'm giving
out free pizza. Is that--is that your mom? - GIRL: That's our grandma. - Ask grandma, can
you take pizza from me? - Can we take pizza? - Okay. - I'm a pizza delivery guy. - Thank you. - Okay, and make sure you
always listen to grandma, okay? - Thank you. - Alright, you
know my name now? It's not Michael Jordan,
it's Shaq O'Neal. I'm way better than
Michael Jordan. You got it? 'Cause I'm handing
out free pizza, okay? - Thank you. - Alright, nice to
see you, grandma. Thank you. - Oh, you're not
Michael Jordan? - I'm better than
Michael Jordan. - [laughs] - Hey.
[speaking Spanish] Shaquille O'Neal. - Oh, Shaquille, oh, my God. Ooh, okay. [laughs] - It's all Jordan. You got that? Wow. Awesome. - SHAQ: This is the Apple Store?
Oh, it is. Oh, Brian! - BRIAN: There's a keyboard. It's all cushy. - SAMUEL: Some down time
can be the right time to put things in perspective. Shaq knows most people
have far greater problems than a bad night
in the DJ booth. - [speaking Spanish] - Alex, what you doing?
Showing him who I am? - Yeah, he didn't
know who you were. - Oh.
- So I showed them a video. - SAMUEL: And Shaq hasn't
forgotten what it's like to be that kid who
dreamed of a better life. - SHAQ: A little black
kid that's struggling and window-shopping, that's
most African-American kids. We don't grow up
with silver spoons. Girl said those
kids come by every day. They look, they have
a quest for knowledge, and they don't bother people. And that was me and my cousin. That was me and
my little brother. Can I get two of these?
Two of these? - SALESWOMAN: Two?
- Yeah. - He does that all the time. - These ones? Macbook Air?
- Yeah, yeah, he's getting that. - SHAQ: Ultimate goal is
to get a school, I mean, with my mother's name on it. I just wanna help people out.
I just wanna do the right thing. Tell these dudes I'm
buying these for these kids. - [speaking Spanish] - [speaking Spanish] - SHAQ: The problems we
have in America are tough. Especially racism. So...I want every race of
little babies just playing. - [speaking Spanish] - SHAQ: Black playing with
white kids, with Chinese, Asian. That'll be--
[whistles] My mother would cry. - That's awesome. It makes me realize that there's
a bigger picture than just, you know,
this whole music thing. Everything we're doing is to
basically bring joy to people. It doesn't matter if it's
just to help someone out or it's just a music festival. It's, like--just, like,
those tiny moments of happiness is what it really is. I mean, that's pretty
much what we live for. At least that's
what it is for me now. - Peace! - ♪ - CASHIER:
Your totals gonna be $2.50. I come from a place
where I had nothing, and just because I have more
than the average guy, doesn't mean I'm better
than the average guy. There's people out here
working their ass off, people that work
way harder than me, who live check to check. Those are the people
who run the country. I'm just a guy
that's very lucky. - SAMUEL: After his
successful show in Sardinia, Shaq was greeted with his
very own welcoming party: a special needs basketball squad
that reps Italy and looks to Shaq
as inspiration. - Hello, hello, hello.
Ciao, ciao, ciao. Take a picture? - [speaking Italian]
- [clapping once] - [speaking Italian]
- [clapping twice] - [speaking Italian]
- [clapping three times] - [speaking Italian]
- [clapping once] - [speaking Italian]
- [clapping twice] - [speaking Italian]
- [clapping three times] - [speaking Italian]
- [speaking Italian] - ALL: [cheering] - SHAQ: They were beautiful. They were just sitting
there, joking, laughing. - They play basketball.
They want to be like you. And there are a lot of guys,
uh, like them in Sardinia. - SHAQ: It reminds me that
you have to fight through the trials and tribulations
in life. I want you to continue
to go out and have fun and play basketball. I love Sardinia.
I love my team. People know me.
They know what I'm about. Makes me feel good.
And, you know, I'm--I'm blessed. - Thanks a lot. - Good job.
Alright, thank you. - [speaking Italian] - [applause] - SHAQ: I don't have to let
you know how many rings I won, how much I made. What can I do to make you smile? Shh. Oh, Papa? Hold up, this Papa?
- Yes. - Okay, alright. - [laughter] - SHAQ: It feels good
to be The Diesel. - ♪ - SAMUEL: Well, look at that. Turns out, people showed. Damn. People love them some
mother [bleep] Shaq. - SHAQ: Good girl, Perry. You're micromanaging, I got it. I go it, we're good. Papa John's and Shaq,
we're having a block party, and I'm just glad that people
came out, and we--you know, we're just having a good time. I got you. I be--I ain't going
nowhere, I got you, alright. You want an autograph, you
gotta eat nine slices of pizza. - Nine? - SAMUEL: Now it's
Shaq brought y'all back. - MAN: One of the things
athletes fail to do is give back to the community. And for Shaq to come in,
pick up a Papa John's, and everything that
Papa John's went through, people shouldn't attack
Shaq at all for that. - Of course, in the moment,
I was done with Papa John's. I mean, Shaq being a franchisee
of it now definitely changes it a little bit for me. - I like Papa John's. You know, you get the African
community back on board, give 'em a fresh new look. You know, get old boy out of
there, first of all. Get him up out of there. - Hey, it brought me back. - Yeah, brought me back, too. It worked. Give it up, Shaq! You the man! - ♪ - You make it, you get $100. Take your time, go. - [cheering] - Wait. Alright, go. [yells] Here. Give it to your mama. Jackson:
For Shaq, family matters
mean everything, and I ain't talking
about Steve Urkel. I'm talking about
the family matters of Shaq providing
for the people he cares most about--
his loved ones. That's for you,
'cause I love you. - Thank you.
- I sold one of my companies,
got some extra change. That ain't for bills.
That's for you to just-- matter of fact,
you want to go buy one of them-- one of them new
Rolls-Royce trucks? Go on. - No.
- Yeah, go and get you one. So we have a Rolex GMT.
It's also known as the Pepsi. Let's have some fun.
I have three people at 15.
Let's start it off. 15, 16, 17, 18. Guys, they're
going for $25,000,
if you can get one. 17, 18, 19. And how many bidding
now at 20,000? And 20, 20.
Thank you, sir. Got 20,000 from the big guy.
21. 21. 21. 21. 21. Jackson:
Don't be shy, son. Your daddy can afford it. Raise that hand high. Right now, 20,000. Oh, it's his watch.
I like that. Sold, 21,000. I tried to raise
the auction prices and ended up buying him
a damn Rolex. Huh? Hey, Shaq, better hope your
other kids don't see this. I can hear them right now. "But why does Shareef get
a $20,000 Rolex and I don't?" Hey, totally unrelated, but if I raise my hand,
can I get a new Porsche? - You came with
an empty wrist, too?
- Yeah. Like you knew
it was meant to be. ( music playing ) Snoop Dogg: Shaq Daddy. Uh, Snoop D-O-Double-G. What's up, big man? I'm here with the person
who's in charge that can get you
that General commercial. - Hold on, hold on.
- "Go to the General
and save some time!" ( laughter ) I had a meeting
with the General, and I've been getting bugged
by my homie Snoop. He's like, "Man, I want to
do a General commercial. I want to do
a General commercial." What's happening?
How can I get in where I sit in? You just gotta keep
singing that jingle for me. - Just like that.
- I'm with you, little girl. I tell the Shaq
I'm a big fan of the General. I love their newest,
so I want to get in
while I fit in. - I want to be down with it.
- Okay. 'Cause I got a lot of people
that been crashing
their cars down here. ( laughter ) Let me know
what the next step is. I'm gonna give her your number,
if you don't mind. - All right. 'Kay.
- All right. Jackson:
I bet y'all could smell
Snoop's wacky tobaccy through the cell phone. - ♪ - SAMUEL:
With Shaq struggling to get the crowd into the show, Shaq decided
to go into the crowd. - ♪ When push comes to shove
hack-a Shaq in the mosh pit ♪ - SAMUEL: Now, now, that's
what I'm talkin' 'bout, big dog. Now, you bringing 'em back. - ♪ - SHAQ: DJing is not about
DJ Diesel, it's about you. I want you to have a good time. You gave me your money, I'ma give you
your money's worth. - CROWD: [cheering] - [dramatic music] - ♪ - A photo.
- Yes, yes. I get a lot of
emails and letters. I appreciate it. That's what it's all about. People gonna wanna take
a picture of anybody. They gonna want an
autograph with anybody. They choose me. And I take it as
a badge of honor. What can I do to make you smile? - ♪
