COMING UP RIGHT AFTER THIS. >>> COMING UP ON 7:40 WITH A "TODAY" COMING UP ON 7:40 WITH A "TODAY" EXCLUSIVE. EXCLUSIVE. MONICA RUIZ’ FACE IS EVERYWHERE MONICA RUIZ’ FACE IS EVERYWHERE NOW THANKS TO HER STARRING ROLE NOW THANKS TO HER STARRING ROLE IN THAT HOLIDAY AD FOR PELOTON. IN THAT HOLIDAY AD FOR PELOTON. THAT THING WENT VIRAL. THAT THING WENT VIRAL. SOME TAKE EXCEPTION TO ITS SOME TAKE EXCEPTION TO ITS MESSAGE WHILE A BUNCH OF OTHERS MESSAGE WHILE A BUNCH OF OTHERS ARE SAYING, WHAT’S THE BIG DEAL? ARE SAYING, WHAT’S THE BIG DEAL? HOW ABOUT THIS? HOW ABOUT THIS? MONICA’S TAKE. MONICA’S TAKE. FIRST LIVE INTERVIEW. FIRST LIVE INTERVIEW. FIRST, A LITTLE MORE ABOUT THE FIRST, A LITTLE MORE ABOUT THE COMMERCIAL CONTROVERSY. COMMERCIAL CONTROVERSY. >> NOW -- >> NOW -- >> A PELOTON! >> A PELOTON! >> IT’S THE INFAMOUS AD THAT GOT >> IT’S THE INFAMOUS AD THAT GOT EVERYONE ALL SPUN UP. EVERYONE ALL SPUN UP. A HUSBAND GIVES HIS ALREADY THIN A HUSBAND GIVES HIS ALREADY THIN WIFE A PELOTON EXERCISE BIKE AS WIFE A PELOTON EXERCISE BIKE AS A GIFT. A GIFT. SHE DOCUMENTS HER FITNESS JURN SHE DOCUMENTS HER FITNESS JURN AROUND GETS EMOTIONAL WHEN SHE AROUND GETS EMOTIONAL WHEN SHE SHARES THE RESULTS WITH HIM A SHARES THE RESULTS WITH HIM A YEAR LATER. YEAR LATER. >> A YEAR AGO I DIDN’T KNOW HOW >> A YEAR AGO I DIDN’T KNOW HOW MUCH THIS WOULD CHANGE ME. MUCH THIS WOULD CHANGE ME. >> CRITICS QUICK TO POUNCE SOME >> CRITICS QUICK TO POUNCE SOME CALLING THE AD CREEPY AND CALLING THE AD CREEPY AND SEXIST. SEXIST. ONE TWITTER USER WRITING, IF MY ONE TWITTER USER WRITING, IF MY HUSBAND BOUGHT ME A PELOTON FOR HUSBAND BOUGHT ME A PELOTON FOR CHRISTMAS I’D MAKE A VIDEO, TOO, CHRISTMAS I’D MAKE A VIDEO, TOO, OF ME ACCEPTSELLING IT. OF ME ACCEPTSELLING IT. >> AND OTHERS LIKE THIS ONE. >> AND OTHERS LIKE THIS ONE. >> SIX DAYS IN A ROW. >> SIX DAYS IN A ROW. I AM, BUT MY MARRIAGE IS STILL I AM, BUT MY MARRIAGE IS STILL INTACT. INTACT. >> "SATURDAY NIGHT LIVE" TURNING >> "SATURDAY NIGHT LIVE" TURNING THE CONTROVERSY INTO A THE CONTROVERSY INTO A PUNCHLINE. PUNCHLINE. >> I WOMAN TRAPPED INSIDE -- WHY >> I WOMAN TRAPPED INSIDE -- WHY NOT IMAGINE BIKE? NOT IMAGINE BIKE? ON PELOTON. ON PELOTON. >> THE BACKLASH CAUSING PELOTON >> THE BACKLASH CAUSING PELOTON STOCK TO TUMBLE AND THE COMPANY STOCK TO TUMBLE AND THE COMPANY TO LOSE NEARLY $1 BILLION. TO LOSE NEARLY $1 BILLION. PELOTON STOOD BY THE AD SAYING PELOTON STOOD BY THE AD SAYING IN PART THE BIKE CAN CHANGE IN PART THE BIKE CAN CHANGE LIVES MEANINGFULLY AND LIVES MEANINGFULLY AND POSITIVELY ADDING WHILE WE’RE POSITIVELY ADDING WHILE WE’RE DISAPPOINTED WE’RE ENCOURAGED DISAPPOINTED WE’RE ENCOURAGED AND GRATEFUL FOR THE OUTPOURING AND GRATEFUL FOR THE OUTPOURING OF SUPPORT. OF SUPPORT. >> I’M EXCITED. >> I’M EXCITED. LET’S DO THIS. LET’S DO THIS. >> THE ACTRESS AT THE CENTER OF >> THE ACTRESS AT THE CENTER OF IT ALL, MONICA RUIZ LARGELY IT ALL, MONICA RUIZ LARGELY STAYED SILENT UNTIL A SURPRISE STAYED SILENT UNTIL A SURPRISE APPEARANCE IN A NEW COMMERCIAL APPEARANCE IN A NEW COMMERCIAL FOR AVIATION GYM, A BRAND OWNED FOR AVIATION GYM, A BRAND OWNED BY ACTOR RYAN REYNOLDS. BY ACTOR RYAN REYNOLDS. >> THIS GIN IS REALLY SMOOTH. >> THIS GIN IS REALLY SMOOTH. >> ALLOWING RUIZ TO POKE FUN AT >> ALLOWING RUIZ TO POKE FUN AT THE OUTRAGE. THE OUTRAGE. >> YOU’RE SAFE HERE. >> YOU’RE SAFE HERE. >> TO NEW BEGINNINGS. >> TO NEW BEGINNINGS. >> TO NEW BEGINNINGS! >> TO NEW BEGINNINGS! ♪ ♪ >> THERE YOU GO. >> THERE YOU GO. GOING TO BE A FUN NIGHT. GOING TO BE A FUN NIGHT. >> THERE YOU GO. >> THERE YOU GO. >> AH. >> AH. REALLY? REALLY? >> UH-HUH. >> UH-HUH. >> YOU LOOK GREAT, BY THE WAY. >> YOU LOOK GREAT, BY THE WAY. >> AND HERE SHE IS, HERE >> AND HERE SHE IS, HERE EXCLUSIVELY. EXCLUSIVELY. MONICA RUIZ. MONICA RUIZ. MONICA, GOOD MORNING. MONICA, GOOD MORNING. WHAT I LOVE ABOUT YOU RIGHT NOW WHAT I LOVE ABOUT YOU RIGHT NOW YOU WATCHED THAT WHOLE PIECE AND YOU WATCHED THAT WHOLE PIECE AND YOU WERE LAUGHING, JUST LIKE -- YOU WERE LAUGHING, JUST LIKE -- YOU ARE -- IT’S JUST LIKE A YOU ARE -- IT’S JUST LIKE A MOMENT IN YOUR LIFE. MOMENT IN YOUR LIFE. >> I KNOW. >> I KNOW. IT’S JUST -- IT’S CRAZY. IT’S JUST -- IT’S CRAZY. I THINK THAT IT’S JUST, LIKE, TO I THINK THAT IT’S JUST, LIKE, TO SEE MY FACE EVERYWHERE THIS MUCH SEE MY FACE EVERYWHERE THIS MUCH AND TO HAVE EVERYONE CONTINUING AND TO HAVE EVERYONE CONTINUING TO TALK ABOUT IT. TO TALK ABOUT IT. I’M LIKE -- I’M LIKE -- >> LET’S BREAK IT DOWN A SECOND. >> LET’S BREAK IT DOWN A SECOND. THIS AD COMES OUT. THIS AD COMES OUT. IT’S BEEN OUT THREE WEEK. IT’S BEEN OUT THREE WEEK. NOBODY SAYS A WORD. NOBODY SAYS A WORD. >> YEAH. >> YEAH. JUST MY FRIENDS AND FAMILY ARE JUST MY FRIENDS AND FAMILY ARE REACHING OUT. REACHING OUT. I SAW YOUR COMMERCIAL. I SAW YOUR COMMERCIAL. SO COOL. SO COOL. >> THEN WHAT HAPPENED FROM YOUR >> THEN WHAT HAPPENED FROM YOUR PERSPECTIVE? PERSPECTIVE? >> LAST WEEK I STARTED GETTING >> LAST WEEK I STARTED GETTING MESSAGES FROM FRIENDS AND FAMILY MESSAGES FROM FRIENDS AND FAMILY AND IT WAS JUST LIKE LINKS AND AND IT WAS JUST LIKE LINKS AND SCREEN SHOTS OF EVERYONE’S SCREEN SHOTS OF EVERYONE’S REALLY UPSET. REALLY UPSET. I’M LIKE, ABOUT WHAT? I’M LIKE, ABOUT WHAT? STARTING TO READ SOME OF IT AND STARTING TO READ SOME OF IT AND SOME WAS REALLY NEGATIVE. SOME WAS REALLY NEGATIVE. OKAY. OKAY. I CAN’T READ ANYMORE. I CAN’T READ ANYMORE. STOPPED READING IT THINKING IT’S STOPPED READING IT THINKING IT’S GOING TO BLOW OVER, BUT IT GOING TO BLOW OVER, BUT IT DIDN’T REALLY BLOW OVER AS DIDN’T REALLY BLOW OVER AS QUICKLY AS I THOUGHT IT WOULD. QUICKLY AS I THOUGHT IT WOULD. >> WHEN YOU THINK ABOUT THE >> WHEN YOU THINK ABOUT THE NEGATIVE -- I HAVE FRIENDS WHO NEGATIVE -- I HAVE FRIENDS WHO SAW IT AND SAID, OH, MY GOSH. SAW IT AND SAID, OH, MY GOSH. IT DID SEEM SEXIST. IT DID SEEM SEXIST. I DIDN’T LOVE IT. I DIDN’T LOVE IT. AND FRIENDS LIKE WHAT IS AND FRIENDS LIKE WHAT IS EVERYBODY TALKING ABOUT? EVERYBODY TALKING ABOUT? >> YES. >> YES. >> DID YOU UNDERSTAND, LIKE, WHY >> DID YOU UNDERSTAND, LIKE, WHY PEOPLE GOT SPUN UP ABOUT IT? PEOPLE GOT SPUN UP ABOUT IT? >> I MEAN, HONESTLY, I THINK >> I MEAN, HONESTLY, I THINK JUST MY FACE. JUST MY FACE. >> WHAT DO YOU MEAN? >> WHAT DO YOU MEAN? >> MY FAULT! >> MY FAULT! MY BROWS LOOKED WORRIED, I MY BROWS LOOKED WORRIED, I GUESS? GUESS? LOOKED SCARED. LOOKED SCARED. >> THE ONE SHE SAYS IS AT THE >> THE ONE SHE SAYS IS AT THE HEART OF THIS WHOLE THING. HEART OF THIS WHOLE THING. >> I’M TELLING YOU. >> I’M TELLING YOU. IT WAS MY FACE. IT WAS MY FACE. THAT WAS THE PROBLEM. THAT WAS THE PROBLEM. JUST, WHEN -- YOU KNOW, EXPLODED JUST, WHEN -- YOU KNOW, EXPLODED FROM THERE. FROM THERE. SHE LOOKS WORRIED. SHE LOOKS WORRIED. I’M LIKE, OH, MY. I’M LIKE, OH, MY. MY EYEBROWS. MY EYEBROWS. THEY MOVED! THEY MOVED! >> I GUESS A LOT OF PEOPLE HAVE >> I GUESS A LOT OF PEOPLE HAVE BOTOX AND THEIR EYEBROWS STAY BOTOX AND THEIR EYEBROWS STAY STRAIGHT? STRAIGHT? >> NOT USED TO SEEING IT >> NOT USED TO SEEING IT ANYMORE. ANYMORE. IT’S TOO MUCH. IT’S TOO MUCH. >> WHEN THIS ALL STARTED >> WHEN THIS ALL STARTED HAPPENING I REALIZED, TMZ WAS HAPPENING I REALIZED, TMZ WAS FOLLOWING YOU. FOLLOWING YOU. THIS ONE WAS FOLLOWING YOU. THIS ONE WAS FOLLOWING YOU. I WAS THINKING A LOT OF ACTRESS I WAS THINKING A LOT OF ACTRESS WOS HAVE SAID, UH-HUH! WOS HAVE SAID, UH-HUH! THIS IS MY MOMENT, AND BEEN ON THIS IS MY MOMENT, AND BEEN ON EVERY SINGLE TELEVISION SHOW. EVERY SINGLE TELEVISION SHOW. WE KIND OF BEGGED YOU TO COME, WE KIND OF BEGGED YOU TO COME, AND YOU SAID, NO ABOUT FIVE AND YOU SAID, NO ABOUT FIVE TIMES. TIMES. AND THEN YOU DECIDED TO -- WHY AND THEN YOU DECIDED TO -- WHY ARE YOU SO RELUCTANT? ARE YOU SO RELUCTANT? SOME WOULD HAVE SEIZED ON THIS SOME WOULD HAVE SEIZED ON THIS MOMENT? MOMENT? >> I KEPT FEELING TWO CAMPS. >> I KEPT FEELING TWO CAMPS. SOME PEOPLE THOUGHT IT WAS A SOME PEOPLE THOUGHT IT WAS A REALLY BIG DEAL AND OTHER PEOPLE REALLY BIG DEAL AND OTHER PEOPLE THOUGHT IT WAS NO BIG DEAL. THOUGHT IT WAS NO BIG DEAL. I’M LIKE, MAYBE I SHOULD WAIT I’M LIKE, MAYBE I SHOULD WAIT FOR IT TO BLOW OVER. FOR IT TO BLOW OVER. >> YEAH. >> YEAH. >> THEN IT WON’T SEEM LIKE I’M >> THEN IT WON’T SEEM LIKE I’M TRYING TO KEEP MYSELF IN THE TRYING TO KEEP MYSELF IN THE PRESS AND IN THE NEWS. PRESS AND IN THE NEWS. YOU KNOW? YOU KNOW? SO WHEN IT DIDN’T BLOW OVER AND SO WHEN IT DIDN’T BLOW OVER AND PEOPLE STARTED ANSWERING FOR ME, PEOPLE STARTED ANSWERING FOR ME, AND I SAW ARTICLES THEY GRABBED AND I SAW ARTICLES THEY GRABBED STUFF FROM VERY OLD INTERVIEWS. STUFF FROM VERY OLD INTERVIEWS. I WAS LIKE, OKAY. I WAS LIKE, OKAY. I’LL LET EVERYONE KNOW. I’LL LET EVERYONE KNOW. I’M FINE. I’M FINE. I’M OKAY. I’M OKAY. I’M NOT IN LIKE A REHAB FOR I’M NOT IN LIKE A REHAB FOR MENTAL HEALTH ANYWHERE. MENTAL HEALTH ANYWHERE. >> HERE’S THE THING ABOUT YOU. >> HERE’S THE THING ABOUT YOU. YOU’RE SUCH A NORMAL HUMAN YOU’RE SUCH A NORMAL HUMAN BEING. BEING. YOU HAVE TWO CHILDREN. YOU HAVE TWO CHILDREN. YOU’RE LIVING THIS LIFE. YOU’RE LIVING THIS LIFE. YOU HAVE, YOU KNOW, YOU’VE DONE YOU HAVE, YOU KNOW, YOU’VE DONE SOME MOVIES AND STUFF LIKE THAT. SOME MOVIES AND STUFF LIKE THAT. YOU’VE DONE SOME COMMERCIALS. YOU’VE DONE SOME COMMERCIALS. >> YEAH. >> YEAH. >> THIS IS YOUR PROFESSION. >> THIS IS YOUR PROFESSION. WHAT DO YOU THINK WILL HAPPEN TO WHAT DO YOU THINK WILL HAPPEN TO YOUR LIFE AS A RESULT OF THIS? YOUR LIFE AS A RESULT OF THIS? DO YOU SEE IT AS SOMETHING -- DO YOU SEE IT AS SOMETHING -- NOW EVERYBODY KNOWS YOU. NOW EVERYBODY KNOWS YOU. IT’S WILD! IT’S WILD! >> YEAH. >> YEAH. I MEAN, I HOPE PEOPLE CAN JUST I MEAN, I HOPE PEOPLE CAN JUST KIND OF CAN SEE ME AS AN KIND OF CAN SEE ME AS AN ACTRESS. ACTRESS. BECAUSE THAT’S WHAT I AM. BECAUSE THAT’S WHAT I AM. I LIKE TO DO MOVIES AND TV I LIKE TO DO MOVIES AND TV COMMERCIALS. COMMERCIALS. SO I HOPE PEOPLE CAN REMEMBER SO I HOPE PEOPLE CAN REMEMBER THAT I’M NOT ACTUALLY THE THAT I’M NOT ACTUALLY THE PELOTON LADY. PELOTON LADY. LET ME WORK OTHER JOBS. LET ME WORK OTHER JOBS. >> AFTER THIS PELOTON THING, >> AFTER THIS PELOTON THING, RING, RING, THE PHONE RINGS. RING, RING, THE PHONE RINGS. EITHER RYAN REYNOLDS OR HIS EITHER RYAN REYNOLDS OR HIS PEOPLE. PEOPLE. RYAN REYNOLDS CALLING ASKING YOU RYAN REYNOLDS CALLING ASKING YOU TO BE IN AN AD. TO BE IN AN AD. WHAT WAS YOUR REACTION? WHAT WAS YOUR REACTION? >> THEY REACHED OUT TO MY AGENT, >> THEY REACHED OUT TO MY AGENT, SHE GAVE ME THE IDEA. SHE GAVE ME THE IDEA. I DON’T THINK SO. I DON’T THINK SO. PEOPLE WILL THINK I’M MAKING FUN PEOPLE WILL THINK I’M MAKING FUN OF IT. OF IT. I HAD AN AMAZING EXPERIENCE I HAD AN AMAZING EXPERIENCE WHICH I SHOT THE PELOTON WHICH I SHOT THE PELOTON EXPERIENCE. EXPERIENCE. I DON’T WANT THEM TO THINK I’M I DON’T WANT THEM TO THINK I’M MAKING FUN OF THEM OR BEING MAKING FUN OF THEM OR BEING MEAN. MEAN. THEY ASSURED ME IT WAS JUST THEY ASSURED ME IT WAS JUST TAKING AIR OUT OF THE SITUATION. TAKING AIR OUT OF THE SITUATION. >> WATCH THIS AD FOR AVIATION >> WATCH THIS AD FOR AVIATION GIN. GIN. TAKE A LOOK, RYAN REYNOLDS’ TAKE A LOOK, RYAN REYNOLDS’ COMPANY. COMPANY. >> THIS GIN IS REALLY SMOOTH. >> THIS GIN IS REALLY SMOOTH. >> YEAH. >> YEAH. WE CAN GET YOU ANOTHER ONE, IF WE CAN GET YOU ANOTHER ONE, IF YOU’D LIKE. YOU’D LIKE. >> YOU’RE SAFE HERE. >> YOU’RE SAFE HERE. >> TO NEW BEGINNING. >> TO NEW BEGINNING. >> TO NEW BEGINNINGS! >> TO NEW BEGINNINGS! >> AH. >> AH. THERE YOU GO. THERE YOU GO. >> OKAY. >> OKAY. SO TALK ABOUT CRAZY AND WILD SO TALK ABOUT CRAZY AND WILD THINGS HAPPENING. THINGS HAPPENING. NOT ONLY ARE YOU HERE, WE NOT ONLY ARE YOU HERE, WE HAPPENED TO -- YOU KNOW WHAT? HAPPENED TO -- YOU KNOW WHAT? YOU HAVEN’T MET HIM YET. YOU HAVEN’T MET HIM YET. >> I HAVEN’T. >> I HAVEN’T. >> SHOULD WE DO IT? >> SHOULD WE DO IT? >> YEAH. >> YEAH. LET’S MEET HIM. LET’S MEET HIM. >> SHOULD WE DO IT? >> SHOULD WE DO IT? RYAN, WILL YOU COME OUT AND SAY RYAN, WILL YOU COME OUT AND SAY HI TO MONICA. HI TO MONICA. >> HELLO! >> HELLO! >> HI. >> HI. THANK YOU. THANK YOU. >> LOOK AT YOU. >> LOOK AT YOU. >> YOU ARE NOT -- COME SIT. >> YOU ARE NOT -- COME SIT. COME SIT. COME SIT. OKAY. OKAY. SO, WAIT A MINUTE. SO, WAIT A MINUTE. YOU SAW THERE WAS BACKLASH YOU SAW THERE WAS BACKLASH HAPPENING WITH MONICA, AND WHAT HAPPENING WITH MONICA, AND WHAT DID YOU THINK? DID YOU THINK? WHAT DID YOU SAY? WHAT DID YOU SAY? >> WELL, YOU KNOW, IT STARTED >> WELL, YOU KNOW, IT STARTED WITH A TEXT TO MY CREATIVE WITH A TEXT TO MY CREATIVE PARTNER. PARTNER. I JUST -- HE SENT ME THE AD. I JUST -- HE SENT ME THE AD. I WATCHED IT, I WENT, OH, WOW. I WATCHED IT, I WENT, OH, WOW. I SEE WHY THERE’S SOME BACKLASH. I SEE WHY THERE’S SOME BACKLASH. CAN WE SEND HER A YEAR SUPPLY OF CAN WE SEND HER A YEAR SUPPLY OF GIN. GIN. SHE DOESN’T HAVE TO FILM SHE DOESN’T HAVE TO FILM HERSELF. HERSELF. THEN THAT EVOLVED FROM THERE. THEN THAT EVOLVED FROM THERE. WE LOVE, WE LOVED ACKNOWLEDGING WE LOVE, WE LOVED ACKNOWLEDGING AND PLAYING WITH THE CULTURAL AND PLAYING WITH THE CULTURAL LANDSCAPE AND THOUGHT IT WAS A LANDSCAPE AND THOUGHT IT WAS A GREAT OPPORTUNITY TO DO GREAT OPPORTUNITY TO DO SOMETHING THAT, YOU KNOW, YOU SOMETHING THAT, YOU KNOW, YOU SEE HOW IT ALL STARTED? SEE HOW IT ALL STARTED? EVERYTHING IS DIVISIVE THESE EVERYTHING IS DIVISIVE THESE DAYS. DAYS. ONE CAMP HERE. ONE CAMP HERE. ONE CAMP THERE. ONE CAMP THERE. >> SO SILLY. >> SO SILLY. >> WE HAD A THOUGHT WE COULD DO >> WE HAD A THOUGHT WE COULD DO THE AD WITHOUT CONTRIBUTING TO THE AD WITHOUT CONTRIBUTING TO THAT DIVIDE, WITHOUT VILIFYING THAT DIVIDE, WITHOUT VILIFYING ANYBODY, JUST COMMENTING ON BOTH ANYBODY, JUST COMMENTING ON BOTH THE PERSON AND THE ACTRESS IN THE PERSON AND THE ACTRESS IN THE AD ALL AT ONCE. THE AD ALL AT ONCE. FOR US SEEMED LIKE A NO-BRAINER FOR US SEEMED LIKE A NO-BRAINER AND A LOT OF FUN. AND A LOT OF FUN. IT WAS A RUSH. IT WAS A RUSH. WE DID THIS THING IN 3 HOUR6 HOU WE DID THIS THING IN 3 HOUR6 HOU >> YOUR SENSE OF HUMOR COMES OUT >> YOUR SENSE OF HUMOR COMES OUT IN THIS AD. IN THIS AD. CAN YOU BELIEVE YOU’RE SITTING CAN YOU BELIEVE YOU’RE SITTING NEXT TO RYAN REYNOLDS? NEXT TO RYAN REYNOLDS? >> THIS IS SO WEIRD. >> THIS IS SO WEIRD. >> WE ARE SO HAPPY EVERYTHING >> WE ARE SO HAPPY EVERYTHING WORKED OUT THE WAY IT DID. WORKED OUT THE WAY IT DID. FUN WITH IT AT THE END. FUN WITH IT AT THE END. RYAN, DID A GREAT JOB WITH THIS RYAN, DID A GREAT JOB WITH THIS TOO. TOO. WE’RE ACTUALLY GOING TO TALK WE’RE ACTUALLY GOING TO TALK WITH RYEN IN A LITTLE BIT. WITH RYEN IN A LITTLE BIT. SHE HAS TO GO. SHE HAS TO GO. SHE’S GOT A CHILDREN’S PAGEANT SHE’S GOT A CHILDREN’S PAGEANT TO GO TO AT HER KIDS’ SCHOOL.