Mission, Vision, & Values: Explained | Business + Corporate Strategy Course

[Music] imagine a ceo shares with you that there is constantly discussion amongst management and employees on what directions the company should take and asks you for help you may quickly find out that there is a lack of clear and common vision mission and values in this module we will discuss each of these concepts how they relate to each other and share some practical examples for better understanding so let's dive into it we'll start with the first element which is vision a formulated vision provides a concrete way for stakeholders especially employees to understand the meaning and purpose of your business it describes the desired long-term results of your company's efforts for example an early microsoft vision statement was a computer on every desk and in every home a company vision statement reveals at the highest levels what an organization most hopes to be and achieve in the long term having a vision in business will help you to align everyone to head in the right direction and give a purpose to what they do so how can one define their company's vision well many companies have their teams brainstormed to come up with a vision statement that summarizes the company's vision in a brief and concise way brevity is key here after all your task is to write a vision statement not a vision paragraph here are some examples of well-written vision statements from successful organizations amazon our vision is to be earth's most customer-centric company where customers can find and discover anything they might want to buy online linkedin create economic opportunity for every member of the global workforce great now that we've discussed what vision is let's move on to the next element mission while vision is about using your imagination and foreseeing your company's future the mission is about rolling up your sleeves and putting in the work it's necessary to understand the difference between vision and mission the vision statement describes where you want to take your company whereas the mission statement describes what needs to be done to turn that vision into a reality and just like the vision statement a mission statement needs to be short and to the point a moment ago we discussed the vision statements of amazon in linkedin now let's discuss the mission statements of both of them amazon our mission is to continually raise the bar of the customer experience by using the internet and technology to help consumers find discover and buy anything and empower businesses and content creators to maximize their success linkedin connect the world's professionals to make them more productive and successful now let's compare linkedin's mission statement with its vision statement that was mentioned before if you can recall linkedin's vision is to create opportunities for professionals around the world and what does it need to achieve this vision well as stated in the mission statement linkedin plans to accomplish this by connecting professionals with each other great now that we've discussed vision and mission it's time to discuss the last element which is values [Music]

Channel: Consultport

Views: 64,677

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Id: Ue6hxaN0YoQ

Length: 3min 55sec (235 seconds)

Published: Thu Sep 30 2021