Mastering the Art of Pivoting: Resilience, Rebranding, and Business Success

so many pivots or relaunches either way have come because what I thought was going to happen didn't happen or something outside of my control was going on so you have to look and go what can I control what can I change here and change really is the definition of both of those things in so many ways welcome to the relaunch podcast and when I meet another another like soul sister that truly is impacting the world and there are many relaunches out there everyone you have heard me say relaunch your life relaunch love relaunch relationships how about relaunch fashion and how that will impact you well today I have the queen of the pivot it herself Steph climber is known for trusting her gut and seeing the next shift that will create momentum and guarantee growth ready for the best news she cultivated the skill in her late 30s proving that it's never too late to create your own pivot it was through a deep dive into our own have we not all had this stuck in a rut attitude and commitment to finally living life to her full potential that left Steph with a fresh mindset unwavering confidence and that Faith to move forward when the deck seems stacked against her oh you can now know why I am so excited about this Stephanie is certain it is her ability to quietly observe trust her instincts that intuition and do the work that has created her success let me rephrase that right there do the work it's so important and sometimes we don't really want to do it we're going to go there with growing retail businesses that are well recognized for Community involvement and unmatched culture plus an online presence that's taking her Brands Global and into the multiple seven figures Steph is committed to changing the landscape of women doing business how we support each other and how we show up for ourselves Steph welcome so excited to have you on Today's show your energy is just I love it it's amazing I feel it I'm so excited thank you well here's something really funny you and I are even connected more than you would know because there have been many conversations where I have been called the queen of the relaunch and what is super interesting about that is that initi I took it like a badge of honor hey that's awesome and then I realized that I was basically setting myself up for more relaunches more transitions more of those things that my thoughts were creating my outcom so I felt like the relaunches were coming coming coming pivots are different than relaunches okay so Queen of the pivot moving moving but I got to ask have you felt like you've had to keep pivoting pivoting because your title said Queen of the pivots I'm just isn't this Yes actually as you're yes and this is sort of like whoa what came first it it's insane right like yes I decided to literally say uhuh I'm not going to own Queen of the relaunch because I'm I'm up to my ears in relaunches right now I'm going through a massive relaunch that started about a month ago and I'm like Mercy I'm I'm you know please I'm throwing my arms up so with that I want to lead into your most significant relaunch and how you had to Pivot and what that really means to you and I'd love to understand how you feel about relaunches being those transitions those things that happen in your business in your life in your relationships and how that impacted the world of fashion and you so I'd love to hear your relaunch story of how and why it really took you to where you are today okay so my first one before I ever knew I had the ability to relaunch or the ability to Pivot before I knew that we could just create this change and go for it was I began my business in 2006 as a maternity Boutique I wasn't married I wasn't having babies this was a business decision it's I thought a great name where everybody knew who I was would be brilliant so I named it expecting and you know as things happen as fashion comes and goes the styles were flow so suddenly we were carrying non-maternity Brands but they worked for bellies then our clients were coming back to us post pregnancy and you know you just follow you follow what the people want and a decade in I'm like wow we are 7 5% non-maternity not pregnant women and it's not attracting new people it's called expecting and I kept saying I gotta stop you right now this is so fascinating you were not pregnant you didn't have children no yet imagine telling that to your boyfriend so you know what I'm going to do I'm G to quit my job and I've got a business loan and I'm starting a maternity critique okay so Steph I I I have to continue down this path this is like I love this why were you so interested in and I love the name by the way expecting I love the name but let me tell you because that and that's and you know what I just got off of a podcast with Seth Goden who talks all about you know your why right and why you're doing things and that and what I'm hearing you say is there's this disconnect right until you don't yes so okay what was it about actually it was Simon cynic who did the whole why thing he was on my podcast too yeah wasn't that good in purple cow purp cow yeah he was marketing and remarkable and then Simon cynic was all about you know find your why and what I'm hearing the disconnect the disconnect because here you're getting 70% Plus or did you say even 80% the of people that weren't pregnant coming into your store and and you know it didn't start like that right like it went this is you're talking I'm saying we're almost a decade in because a decade in I rebranded so eight nine years before that happened um so I'm sorry you had a question about that why in World why did you choose pregnancy clothes I'll tell you maternity maternity I was like it's been a long time since I've worn those maternity clothes yes I'm in Newport Beach California this is 2006 there were boutiques everywhere and I didn't like my job and I'm writing a business plan because I'm like I went and applied for all these other jobs and at every interview I thought I'm going to leave a job I don't like for another job I don't like and I don't want to do that and so I decided I've always wanted to own a boutique I'm going to own a boutique I do say there's something to be said for too young and dumb to know it might not work I mean I was naive and I did not know what I didn't know and that was the best gift in that moment because I thought why not this is what I'll do and as I was writing my business plan I thought there is a boutique on every I mean every street that I looked at every neighborhood I liked and one of my best friends is 5 years older and she was pregnant with twins and I went to visit her and she was in Dallas Texas and I was like these clothes are awful and I was like there's pregnant women where I live and they look cute let me go find you some clothes I'm going to send them to you because you can't wear these and I was like there's something in La there's something in Santa Barbara there's something in San Diego there's nothing in Newport Beach and so I found my Niche and that was how I got in and I wouldn't trade it you know you don't know what you don't know but it was how I got in um and you know had I just waited till 2010 half the boutiques closed and I would have probably just started started differently but I think that everything happens how it's supposed to happen oh I you know what I believe that too I really think that the fact that you had perseverance the fact that you kept going that tenac capity LED you to where you are and every single one of the mini relaunches along the way gave you the ability and I often say you know what this podcast was originally called the silver lined relaunch because everything has a silver lining but when you're going through it it's sure hard to see right so many of them have been hard to see so many pivots or relaunches either way have come because what I thought was going to happen didn't happen or something outside of my control is going on so you have to look and go what can I control what can I change here and change really is the definition of both of those things in so many ways and so my first big change was 10 years in in 2016 probably around 2014 I started saying I think I need to Rebrand I called this expecting and I had so many women saying I my sister loves my clothes my neighbor loves my clothes but when I tell her where I get them she's like I'm not going in there I don't want anybody to think I'm pregnant and um the clients who were coming to me came to me while they were pregnant and stayed right so the relationship was built they they felt a part of it but to get somebody new to walk in was really hard wow had I known what I knew once I rebranded I would not have waited it immediately changed my business I mean it was immediate I mean so goes back to Seth Goden that's probably why you brought right marketing yeah the marketing it really is I mean I had the wrong name and it feels like the why also your real connection you started to really connect with this new audience this new Avatar it was just you could what I've learned now our special sauce our bread and butter is that Community Connection you know if you came in we know your name we know what you bought last week if you're going to a concert with two best friends in the neighborhood we know what they're wear like that's our special sauce and if I only get you for six months there's no Special Sauce there for what we provide totally and how often are people getting pregnant again right maybe two years later and they're pregnant and then they're only you know they only need the clothes for like you said six months so fascinating and I think that when you're starting to talk about what happened next I'd love to hear the growth of what it took to get to where you were when you were when you had expecting and then once you switched over what happened with the revenue it doubled and let me tell you for a decade I did not make $1 million in sales for a decade and then I rebranded and immediately I mean it was unbelievable to me it was so much more than I projected and I think that the brilliant part of that when we're talking pivots relaunches either way is it was my first huge pivot and it went well and it made me go for two years you listen to everybody tell you don't do it don't do it don't do it the night I decided I would change the name I was driving home I reached out to three different marketing companies um branding companies and I didn't tell anybody I don't even think I told my husband I thought I am done I don't want an opinion I don't care what their opinion is I know it I know it in my gut and it was it worked out and you know what relaunches do as you know is they create confidence because you come out the other side knowing what you're capable of and that's everything so let's talk about this idea of intuitively you knew don't talk to anyone about this just do it right I call it your Wise Women and it's all part of the 3hq which is the headquarters of you head your heart and your highest self that best version of you when you're operating and you're actually not only hearing the wise woman inside of you but you're listening to it you're acting on it and when you went to those PR firms you were acting on it right I was I I can't even remember the detail I was just acting I I knew that I was taking action yes exactly like you're saying I can remember the night I can remember the drive home you know there's just moments in your life I can remember it absolutely so then as we're talking about this because there are women right now out there that are thinking about potentially hearing what you're saying relaunching aspects of their business and I know I've had clients who have taken and gone from an online and then moving into brick and mortar I've had people go brick and mortar and move online what what were some of the main standouts that allowed for Revenue growth well I think if you were listening to your customer they're telling you what they want and Are you delivering right they're telling us I want to come back I want my friends to come I want to refer people to you they're not I want more of this I want you to carry more of that I mean there we've pivoted we've relaunched multiple times since 2016 I'm in the middle of a massive one right now and to your point I didn't want this one I didn't want it at all but here we are because things out of our control were happening but I really do think people are telling you what they want okay I need then what is it I need to hear more about this relaunch that's going on right now first off what was the impetus what happened well I decided so in 20120 I didn't decide for it to happen in 2020 we doubled the size of our space so what happened after 2016 as I was like I want more stores I want to be in more communities and I didn't have the footprint right now we've our revenues click in and were, 1400 square feet and I need to be I need to be bigger and so I couldn't own more stores until I had what I was doing right that was how I felt like use this get it right you're in the right City you're on the right Street people know about you and I was on an endc cap so I only had one chance for somebody to move out and me to expand and they were corporate owned and again everybody said to me they're not leaving you need to come up with another plan and I wrote it down every day for a year it was one of my 10 things I like to write 10 things every day because I do really believe in our reticular activating system and that if you're writing it then when the opportunity comes you'll see it like you said we have to do the work but we have to see the opportunities as well and I called the landlord you know I found out when their lease was up and said if they don't want to renew I would like you know to know about this I would love to you know be the first to negotiate and one day they put a note on their door it was about a year later was July 2019 they said they were closing I called the landlord why didn't you tell me they were like we don't know they didn't tell us so this this just gives me goosebumps because this is like let me so good let me tell you my biggest lesson here yes and let me tell you my biggest lesson in writing it down is I don't think that I'm powerful enough to have this business decide to move but what I do think is because I was writing it down I knew I I was doing more than just writing it I was going to the landlord what would my least negotiation be how much would this cost who would the architect be do I have to go to the city sitting down with my husband do we have this much money and savings this is what I would need to take this is how long to pay it back you know it's I had two kids no I had all three of my kids at the time this is how much time it will take away I I knew all the answers I probably sounded insane what are you planning for it's not happening and when it happened let me tell you it didn't go as planned the building was in the middle of a sale my rent didn't double it tripled the negotiation That was supposed to be quick enough to have me open for the holidays instead had me doing construction over the holidays if I hadn't been so committed I would have maybe said it's not meant to be so I think there's so many reasons we write it down and write it down and believe it you know yes we're manifesting but I just manifesting is so much more than like just that word don't you think it's not just like dreaming it and it happens you're preparing and you're finding the opportunity so that when it when it's a little harder it's like how bad did you want it hey I have had the craziest craziest manifestation stories ever and it's interesting I I mentioned you know I just had Simon cynic and Seth Goden on yeah and manifesting that like this these are people I want on the podcast and here's what you said that I think is is so I need to repeat it is that it's also looking at everything that could happen needs to happen how I'm going to make it work that's what you did it takes the secret it takes the Law of Attraction out of just this you know ethereal type of oh thinking and it will happen it was like think it plan for it keep thinking about it keep adding to it I love what you're saying and I'm a huge believer and I literally think and I've seen it literally hundreds thousands of times people that have done this I call it the TuneIn process you know the then if we have time I'll take you through the TuneIn process but it allows you to gain that Clarity see it feel it uplevel vibrationally understand what is involved from a neuroscience and then things start to happen and people are like it's magic it's crazy it's not but then what you also said was it didn't you know I I wanted to be in by Christmas but instead I was doing construction things are happening and unraveling and unfolding for you as they're supposed to we think okay it's not happening in the exact same time that we thought it should so then it must not be working but yet yet you now have been in the store and I know that you have opened up another and talk to us about once you open the doors what happened in the in the one that doubled or the new one because that's the pivot I'm in the middle of so the one I opened in January 2020 of all times right it didn't have a crystal ball and again sales went Bonkers then we closed the doors in March doubling in size was the best thing that happened it immed immediately turned into a warehouse we had an insane online presence like this community we just right away we pivoted again right whoever needed to stay home with their kids stayed home the few of us who could come in we came in we started showing up live on Instagram it wasn't even a thought it was like everybody wants sweats we're going to have the best sweats that there ever were nobody can get out and build an Easter basket suddenly we build us Easter baskets like you're just you're relaunching so fast you're almost not even thinking about what you're doing you're surviving and then you look back and go oh my gosh that was our best month ever and we weren't even open for business so then you open back up for business and now our the it was the gift of Ecom now we have an Ecom business where before it was teeny tiny now we have a warehouse now there's supply chain issues but we can store stuff in our warehouse and you're not kidding it happens how it's supposed to happen and it did and so then I thought okay we're ready we're ready for our next store and in 2022 we signed a lease for it to open in summer of 2023 and we are hopeful that it will open this summer in 2024 it is a giant new build and it is severely delayed so much so that last year I was like well one of the girls who works for me um she started at 18 and so she's known me when we've grown up together she looked at me and said find something and I said I have been looking for a temporary space there's nothing and she said you always find something find something yeah figure it out I know you can I know there it was like this pet talk I needed you know we're out on a walk together and so I did and so we're in a temp space in Fashion Island which is a really well-known Mall here and it's a wonderful opportunity but it's not where we wanted to be it's not where we're going to end up but it's getting us that's like one of those mini right that's like one of those mini pivots it's a little pit stop to get you to where you want to be because for some reason it didn't go as exactly like I envisioned it and I know there's a reason and I just sometimes in these things I think I hope I get to know the reason you know sometimes the reason's super clear and other times we go maybe it was that I don't know why I don't know why it happened that way so that's where we're at oh I lost you can you hear me because I can't hear you I I can hear you can you hear me now okay now I can yes so here's what I want to say what's so cool about where you are so I'm going to be in Newport for the week of 4th of July and I am going to come and see you in person I'm going to bring my daughters I'm gonna bring you know I mean we're gonna we're gonna come we're gonna come and see you and this is so awesome but I want to talk to you about something in our process of relaunch we often say relaunch and Rebrand it's one of our our big relaunch effect steps and for some as we you know as we get into midlife whether it's 35 until you're older whatever it is we have that sometimes that thought of is this really me now right I've always dressed this way these are the clothes I have in my closet I'd like to ask your opinion on if somebody looks in their closet and that that old comment of I have nothing to wear right what do you what do you say to them I love that you said during Co you had that like people are in sweats we're going to deliver a sweat so so how do you help with the whole idea because a lot of times people do need that relaunch of just hey this isn't my style anymore I need to I need to try something new but not spend a lot of money on is this really my style yeah and I do think we have to be careful um at a certain age we know what makes us feel good I I talk a lot about how does that make you feel you know I'll give an example denim Trends they're changing all the time and a woman will come in and go I just don't feel good in these widel jeans I feel so we'll baby step her but I can tell by her face and I don't spend as much time in the stores anymore but the women who work for me are so amazing how does it make you feel and when you say you have nothing in your closet you know sometimes we'll ask just Basics do you have a good white T-shirt do you have a good denim jacket do you have this or that okay well what if you put that with this or they're picking out a skirt and we ask ask questions of what we would put it with do you have this this or this 90% of the time they do yeah oh I never thought of that I didn't know I could you know we even have a a something now where we go locally into people's homes and into their closets and help them figure out what they need because honestly often it's just a few pieces we do have to let go of some things and again because so many women who shop with me are right in my phase of Life they've had kids you know they've hit the 40s I think sometimes we just have to let go not only are we not that size anymore but even if we were that's not in style so sometimes you just have to let it go give ourselves Grace and then go what's going to make me feel good and um sometimes it's what's on Trend sometimes it's not and sometimes we have to go oh I really love my best friend and she looks so good in shorts I don't feel good in shorts so I shouldn't really go buy 10 pair maybe one for a vacation but like let's really think it through um so I don't believe in pressuring women you know if it could be the the biggest must have this season if she doesn't feel good in it she shouldn't get it so let me ask you color we often hear about in fashion you know and there's seasons and things like that there are and there's always a color of the Season there really is and I gota tell you that the chartreuse color it just does not work and so every time I see that one coming around again I'm like oh God here we go or even like there's this lime green color I'm like oh boy oh boy oh boy so what do you say about you know this this idea around colors and what people should wear and what they shouldn't I think we have to focus more on what colors we can wear I mean it could be the color of this season I remember when it was purple and I was like I hate purple and we have purple things and they looked great on women but I hated purple I never bought purple it didn't really matter I mean if you really if it's important to you because they do have women who follow that and they get a little accessory or don't wear it near your face you know you could do depending on your style it could be a headband it could be a handbag it could be something on a shoe it doesn't need to be all over I mean right now what's in is monochromatic and very neutrals and nudes and I mean some of us have to be careful wearing that head to toe or which shade of it because we can look you know you're like me we're kind of light skinned we can look really pale and it might not be might not be flattering so again I mean it could be really fun to know what's on Trend and in style I think finding this is where if you can go into a store and find somebody you trust it's everything you know if the salesperson says everything that you put on looks good on you it's kind of a red flag because none of us look good in every single thing or or if she's not willing to tell you if you say okay fine but I can get one you know or you have two dresses one's cream one's white they're almost the same sh they're both great I mean let's be real you don't need both so which is better um finding somebody like that you know and just saying I I really value honesty and don't be scared I always tell people don't be scared to say oh I won't spend that on a dress my comfortable budget is this I think we get you know nervous or we feel like we're not supposed to say that again if you're in the right place they'll be like thank you for telling me I'm not going to show that to you then so I want to ask so so this is all so important and I do think that clothes really can energetically vibrationally make us feel better why have a good story about that you want a good story about that why do people always keep the you know these clothes that they really don't like in their closet and I need to know oh a lot of time that's attached to Memories my good story well I guess it could be about that because she'll probably keep this dress forever but I do think it can it can make us feel a certain way and be attached to memories and when I'm helping someone clean out their closet if they say something to me like I brought my first baby home in that I'm like Let's Fold it up and keep you know I've had like prom dresses they don't want to get rid of because their mom bought it for them and they lost it let's keep it we're that's special that's a memory whether you put it in a box to show your daughter one day or you just like need a minute with it once a year I think that's special um but sometimes we're just like attached to the stuff and that's a different that's a different question and I'm not always qualified to help with that situation you know because sometimes we're attached to stuff for a deeper meaning that I can't you know I can't push you that's something that somebody has to go work on but if it's not a deeper a deeper issue we have to figure out but some memories are worth keeping they really are and I love what you just said put in a box just don't keep it in your closet that's what I finally did and I also what I love to do with women when they're like you know Hillary I just feel like it's time to change my style I'm I'm more into these clothes now more that you know Carefree or more elegant or more classic or you know Bohemian or whatever I'll say all right do this go into your closet pick your top three outfits that if that that is all you could ever wear again you rock it you feel it you love it and then take a picture of yourself in those and I'm like okay now here we've got something to start with because you love these These are what makes you feel I get color I get style I get like a really good print right but I'd like to ask you you go in and help somebody with their closet do you Maron do it do you say everything out we'll put everything back in that we like or do you have a different process no we kind of go it depends on our closet and how it's organized and honestly when we go in and help it's typically like what's our goal here are we creating a capsule wardrobe are you going to Europe and you need something so it really does depend people might not know what a capsule wardrobe is oh a capsule wardrobe is where you want like we create one for each season for our clients we'll take 10 items and we'll show you how to wear just those 10 items to make 30 different outfits so that for a woman who just doesn't want to do all the thinking and she wants those in there and she wants photos and she wants to be really streamlined and efficient what I find is a lot of women think we want that or we want that plus plus plus because that does get really limited but it's awesome if you're going on a European Vacation or if you are like I truly hate everything I have to start from scratch well you can't start from scratch and build a whole closet most of us that's a huge investment but okay let's start with the 10 pieces for this season and let's go really classic and then let's add from there you know it's a really good base it's a really good place to start so capsule is just efficiency but my good story is about clothes making you feel a certain way because I do think people think it's just clothes but you know what I am convinced like how a woman presents herself on a date with her husband six weeks after she's had a baby and an outfit that she feels good and that fits is different than if she didn't go treat herself and at an interview or she stands up in front of the PTA or whatever it is so I am like we treat these women great they walk out feeling great and then they go do great things and my favorite example that I always remember is this woman came in shopping for her first date and she had gone through a really tough divorce and he had cheated on her and she just did not feel good about herself and she was going on this first date and the the women who worked for me I wasn't there I have the best women who work for me and we always say if a woman walks in with like a four above her head she better leave at a six or higher right and if it's an eight she better leave at a 10 and I always joke if she comes in at a 10 she better roll or skate out of here like we want our goal is to make her feel better whether she's buying something not buying something she's supposed to feel better and they said this woman like she just transformed she found something she loved and she got to the register and she was like I can't do it it was you know things financially were really unknown for her still and so the girl who was the woman who was helping her in the store was like no problem good luck gave her a hug our manager I don't know if she'd been on break or working in the office our manager came out and the woman working for me told her the story and Elizabeth my manager said that doesn't sit right with me who do we know who knows her and they wrapped it up and they they realized we her sister or somebody had referred to her sister-in-law and they called her and said can she come back she left something here and she did and they gave it to her and she came back six months later and they were in a very serious relationship and she talked about how good she felt and it's like do I no the dress didn't make it all but it was one thing she went on that date and she felt good and like we get to be part of her story forever that's very cool and it's so cool and her story is like that constantly great things that happen in life hard things that happen in life what you wear can change how you feel and then it can change how you show up for other people so I have a very funny story actually it's not funny because it was one of those like H moments so my husband decides to throw me a surprise party and I had a dress that I had kept in My Closet forever it was a name brand I bought it years before it was expensive I didn't want to give it away I hadn't worn it in a really long time I put it on and it was that night that I walked through the doors and everyone says surprise and I'm like no so I gotta say everyone that go through your closet and think about if you were being given a surprise party would you want to show up in that outfit that is my litness test now that's that is great that's a lot of pressure for every outfit it is because you don't know if you're single you don't know if this is the day you're going to meet your future husband you don't know if this is like the outfit that's going to be photographed you don't know but you got a plan for like it's almost like setting your day up up for massive success by putting it through this filter I love it it's so good I I literally do that now so okay I want to take you through the TuneIn process because I'm really interested in what you're gonna say about this so tune in is a four-step process that I created it's around like we talked about the 3hq the head heart highest cell but what I do is I ask you because I want to vibrationally uplevel you and you said you know the beginning energy right this is something you can do anytime anywhere it takes two minutes or less so I want to ask you because people are really genuinely interested in understanding what people are going through right what relaunches what challenges what intentions so if I were to ask you what is your biggest business challenge right now what would you say the massive shift in the economy while trying to open a second store it's fine es it's okay that is I you know what I'm sure people are like the massive shift in the economy and trying to not just open a store grow your business scale your business in different areas understand your product Suite all of that okay beautiful so when you think of a challenge it's at a low vibrational level right you get worry you get fear you get um you know this idea of feeling a little stock a little like where do I go from here so that's step one step two is when you change your channel when you uplevel your vibration to a higher level which is where the successes which is where you have Solutions which is where you can start to really think about your business at a different energetic level so I do this with a power song and a song that when you think about this song you can't be low energy it lights you up so what is the song Stu when you hear it it lights you up are you ready it's like hard not to sing it this girl is on fire yes yes my God you Christen who's our producer of this she is right now singing it she is loving you okay I'm a terrible singer but whatever I sing anyways one of my personal favorites too so what I want you to do with this change your channel area is I'm gonna have you think about the song if you were by yourself in a room or at your stores you could do this I want you to think about it put it in your mind have it go from your head to your toes move your body change your state all right move your body here turn it up right this yeah okay you're doing all this moving your arms I love it all the way down and you do it for 20 seconds because that's the Neuroscience behind it okay so keep moving I love Neuroscience stuff all right I'm still going while you talk just keep well you can you can do whatever you want but I thought you were telling me to do it step three is when you now create a mini movie in your mind you're the star and instead of that challenge it's the opposite you have you are inundated with clients they all want what you have the opposite of that you tune into your song again you are literally going through this you're seeing what color are you seeing right now in this mini movie in your mind as you're tuning into Girl on Fire turquoise okay are you you wearing it or are you seeing it I'm seeing it okay see like light light it up 10x it intensify it so now you're hearing your you're seeing the color how are you feeling what emotion is going through you got all these clients you don't even have enough space in your in your store for all these clients I'm excited like my foot's like moving right now like it's like in your gut like excited that's wild this works this is so good right and now what I want you to do is take an internal image of this it's almost like you're taking a selfie I want you to hold up your arm and close your eyes and when I say click you're going to open and close your eyes taking an internal picture of you with the color with the emotion ready I'm ready click click all right you got a picture I got it okay you got this picture now we go into step four which is pop it is the micro action what can you do right now to move yourself one step closer to having an entire new people coming in your people that have already been coming in they're bringing people what could you do to gain more people into the store what pop action tune back into your song Girl on Fire feel it I got it a new marke campaign a new marketing campaign new marketing campaign and do you know the first step of the new marketing Campa what would be that initial like what would that look like I feel like it looks like energy like that it sounds like energy like that it's like how do you scroll by and go there boom I want to go there Step imagine you do tune in around this three times a day in five days you've done it 15 times imagine the pops of inspiration that you would get all of a sudden what is holding you back from economy and this and that it's almost like you know Newport you know the other area has millions of people right and so you just need the right people to hear the message in this marketing right this energetic marketing campaign to make all the difference that's what I want you to start focusing on all the time energetically when you said when I got on hey God your energy this is what I do I tune in multiple times a day 20 times a day sometimes so step and a different challenge for you do you always or just whatever pops in your mind no I have it's interesting so I'll have like oh I'm going um with a client and I really want to be present I want to be able to have that download and be able to help them with their business boom I think of one song I want to go on to my show and I want to impact and bring out your story it's a different song I have about five songs that I always go to all right right so now I want you to share where can people find you this is the one of the first steps of having you know the reach right getting more people to know where they can find you yes so Instagram I'm kind of all over but my personal is shopgirl stuff my store is um shop Common Thread OC and we didn't even talk about my brand which is shop FR feeling so those are on Instagram so where okay again tell me again it was shop commmon threads. just shop Common Thread OC that's on Instagram shop Common Thread OC not there's no s so just no s singular shop Common Thread OC shop Friday feeling and Shop girl staff okay lots of shopping everyone we will have this in the show notes I love talking to you I think so excited you got to keep me posted on your business on you how you're going to be scaling this business it is so great and as a last piece of advice for people that you can give them as you said you know you're the pivot Queen what piece of advice would you give somebody hearing this right now if they're feeling stuck in their Direction carve out time carve out time get quiet and when you have an idea just start it doesn't have to be perfect yet give yourself space and time and then go God Is So True Perfection kills great ideas it's never going to be perfect and it's never going to all work out you can't plan for all of it totally Steph thank you so much for being podcast today and for those listening right now thank you for being here please go give a review tell us what you thought about about this episode and again next week when we come back I want you to be ready set relaunch what did you focus on from this specific interview and again relaunch into your remarkable we'll see you next week if you like this video 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Channel: Hilary DeCesare

Views: 32

Keywords: Hilary DeCesare, The ReLaunch Co Podcast

Id: EZxROeffCeY

Length: 43min 22sec (2602 seconds)

Published: Wed Jul 03 2024