KSM Show- Bernard Avle, Captivating Personality on the KSM Show Part 1

the first in this series that I'll be doing intermittently and I will be introducing guests and I call them guests from my see list so this is my first see guest list and we won't drink back isn't what is the see well folks let me tell you anybody who are cut into my see guest list is somebody that I find captivating man my see guest list is captivating and trust me anybody who captivates me I'm sure is captivating most people nationally this guy very very unassuming brilliant he is a broadcast as a communicator he's an columnist seeds let me keep quite now picture together oh you're the first this is my first are your ceiling I'm a big motto I don't know yeah big why you're my sister really yeah so every nun there you hear me being I'm somebody on case and see list and trust me you're my sanest I know thank you care if you're doing well we're going to dice this me the seamless people is just me and them nobody else has come so today we're gonna have a chat man Wow but by you doing well man let me tell you maybe you didn't know and maybe you haven't told but I'm telling you when it comes to radio right now you're the king man you ruling the morning Wow and and I'm impressed with it in-depth research the intelligent questioning the preparation Wow Sally is that teamwork yeah I mean you know people hear us as the hosts mother yak you know this you know yes yeah don't forget I've been on radio for 19 yes actually no mm so 18 yeah so I've done this for years as a student so and you know radio is my life mmm radio is my first love hmm in terms of my career so it's passion it's strong leadership and it's teamwork and then also know you don't know it all so everyone you don't know it every day so people are like everyday already you don't you get tired like every day is different like don't you get tired of doing the same thing no two days are the same no two shows are the same no two guests are the same so I can discuss the same topic on three different days and it will be handled differently Wow so I and I need to also say that we are lucky because look clears him if I were born in 1959 we're doing this job hmm we didn't have liberalized airwaves mm-hmm so when I went to in a see those universe who trained me when I finish universe that was the universe yes like they're all God how did you fall in love with review at universe stars eyes that so in 2000 my first semester a friend called stagger invited me to come on the air DJ black show on radio new vest accorded weekend teaser so they had this debate segments Friday 2:00 to 4:00 so the last 30 minutes we do a debate so they had a topic myself and a lady a geisha girl ara Bassam Ana and we're discussing men and women who are more promiscuous mmm so he opened the thing I'll talk are about talking to open the phone lines fresh from second b-school when they open the phone lines I got only one core supporting me so I lost the debate but the the the the station people said salad a that they like your fire and like before everybody knows the debate I lost the debate and I got a job so they took me on Asus volunteer broadcast journalist and I think September 2000 a show sometime so for four years Elijah Abu Bakr Siddiq I met Francis Ankara and Co trained me and I sort of discovered that this was what I was supposed to do hmm so really yeah so that's one what was it what would you was just flowing naturally you know when you go to secondary school you want to be an economist you want to be a doctor you don't know what you are saying when I got on radio I realized number one I had the passion for it I liked it and I was good at it I could write stories you could send me to go and do an interview and out in each and I'll be happy to wait for the interview so it is a kind of thing if you don't pay me they even pay us but it was a training ground we liked it so I feel having that opportunity to work in that segment where all students we're doing campus politics reporting on mm-hmm all kinds of things so it was no way back after that after after four years of training when I finished city of Mo starting I did national service day and the rest as they say is history okay so you fill in universe and see what you want to city for your in fact even my economics dissertation was on universe it was radio so it was almost like a divine plan so I was national service I see TFM August 2004 because I graduated in May 2004 and the city of M started officialy if you want in November 2004 so I was one of their first people and I've been with the station since national service Wow with somebody they were talking about what I liked about city was that when they came up didn't go poaching at already-established started with people and groomed them and turn them into we still do that because you see porch and estas the market in every market if you have salaries and wages we need to pay for overtime media agree but if you if you pick somebody and you introduce a culture of I will attract you with money you know media is sacrifice media is passion media's public service so even if you are working in private media every journalist in the world should be motivated by something more than money now if I recruit you and I say I'm gonna pay you twice or somebody's paying it's good to pay people well but it doesn't send the right signal because we full of stories at a risk of our lives a lot of journalists across the world who work at the pearl of their lives if my first introduction to media is money of leader on foundation so we think that if you get people who are young and young people are the best what we've built at City has been built on the backs of young people the average age at city is 25 26 we are passionate the intelligently our passion is the kiyose and in this country if you have 50 years you are still a small boy in certain areas but in media it's not like that you know so I'm 37 and I'm one of the oldest in the station so we have no doubt in our mind that poaching is not our way with groom people we train them on the job as our strength and even if we leave media the skills you get and then the national understanding of your national context and knowing that you are part of something bigger I think that stays with you for a long time I said it if you my mind to it you know that so and like I say they don't put you they take you and then they grow so really think of it that's true wow that's um I you know this the media is very difficult because the business itself is going through a transition you know we've gotten a bank collapse and some media houses that depend dead on the finances are really struggling what people ask me how can media be more effective a couple of things we need better content so like what you are doing even though you don't own a TV station we need people like you independent producers to bring in content we also need visionary leadership people like Chrissy tune and Co who understand that Matic view media is not just a tool for political power but a tool for shipping society but more importantly we need professional practitioners people who give their best in doing their stories hosting their shoes so if you have great ownership if you have good content and then you have professional practice that triangle is difficult to break and I think one of the problems we have in Ghana is that a lot of the owners don't and that's not what they are doing exactly and not there isn't enough space for independent web produced content so but also produce your own content that's difficult and then of course the practitioners a lot of them are not well trained so lots of them are not professional in the way they do their job did not apply themselves well now if you have a team of professional people even if your ownership is political he can't push you to leave your objectivity so I think that the most important thing is having professional practitioners who stand for something that's how standards can arise and we can use media to change the mindset because charism in Ghana in many parts of the world if you want to change society you need Minneapolis the pillar of education is important the pillar of religion is important of faith more importantly now we have the pillar of media because you can enlighten by entertaining for some what you are doing even though you entertaining as you enlightening us you are bringing pull somebody's doing a new shoe somebody's coding somebody is excelling you don't need to always make it like lettuce oh yeah oh yeah people want to be entertained on to what Kumba let them watch it but wait when you what kumkum Bhagya you are telling them that they have to be like the Indian so what you need to do is to produce something that is entertaining for escape but also lets them know that black people are sensible so we need to now reap reap regain the space of culture so you produce so if you produce for example a telenovela it tells you somebody comes one in concurrent to me with the same story have go to America and come back and produce world-class content at the BBC we serialize when somebody who's 14 watches that and says I can also become KSM but if all you show them is Essaouira yeah a porn something on the manga is what it takes I think yeah yeah yeah Wow Wow that's that that's phenomenal cool yeah that's that's my thinking you know yeah yeah watching the things are getting entertained and yeah educator but it's not just educational yeah its education that is including something to them that is beneficial to their country is life selves is LA when I was young if if my mom wants to give me cloaking or comic queen I don't like it yeah but sometimes they list it with something sweet yeah or a pickle a bomb belt little substances inside yeah I want you to take it with what you feel you are taking something and I feel that we in trying to change the minds of the African we shouldn't say we should only do serious programs it's not just news because you look at the people who who watch TV yeah I mean if I'm a market online and I'm sitting in McCollough onto what when I have life intervenes that technically is do even this good but she wants to watch something for escape now that escape is also a route for changing her mind so we think that is only with a book long people who can change mine so we always do press conference type events have oh let people be entertained but let them believe in themselves and I think that if we get the media right if we get education right and if we get faith right I prefer faith to religion co-religionists song yeah we get it right because we have a lot of wrong beliefs case for example to the house and then somebody said oh thing for you never lost we're gonna Barlow saying like you know where you don't used to say that if something is for use always be a sore loser or they said what it's almost like there's this deterministic view that God is in control yeah God is in control but he also sets rules that you have to play - yeah so we are we are we are trained to believe that because God is going to have any role to play design is wrong that that is the danger forgive you you know young men know that you know but you woke up very early in the morning you want this I'll give you a nice gift or an impeachable give a nice Joe all said I am the least of all the Apostles mm-hmm because I persecuted the church this is special second Corinthians he says nevertheless not i but the grace of God but I worked had that done all of them yet not I by the grace of God what does it mean is the brace we know God's Grace's goodbye say he worked harder than everybody else so the grace of God alone cannot make you excellent here so he if he said even though it was the grace of God he ought to act everybody else you gave me yeah so we are given and a half big theology mhm Nami Bay never you know yeah but I usually SES video yeah yeah yeah and and so universe then to see the yes and the whole concept of grooming yes and and that the whole bit fantastic fantastic so did you did you when now like I said early on I mean you you have a team you know but you can have a solid team but the alcohol mmm who is putting the whole you know who's putting the whole thing together and presenting it very very weak they only believe that they have such a strong team yeah so you are there and I think your your strong face as well thank God also a very strong team yeah yeah did did you see yourself like I you know when how since I can be screw I was part of the quiz writers and debaters Club and I remember mrs. a chompin who taught us public speaking you used to teach us things like control and how to utilize your emotion effectively to make a point and she used to say look you have it but you need to take your time relax my point is that I have always been argumentative I've always wanted to put across a point but it was working in media with a team that taught me how to more effectively advocate mmm now that advocacy means that there are times you have to argue but there are times you have to listen there are times you have to let other people do their work there are times you have to speak and take leadership so for me actually this whole media thing is agenda into leadership because to lead in media you have to also learn how to lead yourself so what I'm saying is that even though I have a team that I work with have to show leadership yeah I have to be strategic and thinking about how works today is it all gonna follow what's running on the news today are going to go the opposite track I have to show leadership so when for example journalists are bitten I have to tick on the system and see if the MPP does not issue a proper statement who will not cover their programs leadership is not just talking you have to lead now that doesn't mean a soft you always have to be the one DC but there are times you have to show leadership so for me the media work we do is also a Janine leaders because it has its influence we are saying that for example we think galamsey is destroying our water bodies we have to show leadership do the research advocates go out in the street let people see the effect of golem see they want to introduce a tool levy we've done the research it doesn't make sense we so media is not just passive reportage because you are privileged to have access to information and power you must use that information and power to sometimes take on costs so we will report the agenda you set you set the agenda so a tanker of star Ghana calls it campaigning journalism campaigning journalism and it causes social accountability so where we in the media so sometimes we are very very hostile I see opinionated we believe that certain policies are wrong they don't make sense based on all the information we have so we are doing the interview not be passive we will not simply say come and share your view here so we can actively take a position sometimes in the public interest it is our job because this idea again every era requires the cup of media we should do 100 years ago 50 years ago we were building a nation from the beginning so the media was supposed to unify and bring possible information now we have choices so we need to take a position because we know that we are in a big fight as Africans and as ghanians our economic model is not working so we can simply support everything the government says we can't become just a mouthpiece for the government we have to take on the government when they are wrong and we also take on the establishment which includes the opposition so when people want political power we must subject their policies to strict proof okay so for me I'm right Claire what media is supposed to be useful is a tool for shipping the society so as the government and the establishment do what they do we provide the right information so that we are three things we are gatekeepers we are also the scorekeeper right and then we set the agenda so we decide what must be discussed three SHS but we also keep the score you give promises you said a crab in the Knesset in Africa well it's 18 months into administration hello what's going on right so we are gatekeepers we are score keepers and then we also a platform for the voiceless so if somebody a couple of days ago a man who was shot by some soda when he was 13 he's now 22 no compensation we must give him a voice right because what we also do is balance power people in power they use the access to resources to keep the poor downtrodden so the media must also give a platform not just to politicians so we ordinary market women people sell that's how you balance power because the whole thing is about balance so I'm very clever Media has to be useful so for me even if you are my competitor you need to be excellent because I realized that if all the stations that compete with us raise their game you forced me to be better so I don't want all the best bot to come to the city it doesn't make sense I'll struggle too much noise to say star X Y Z joy the order to do better shows up they gave me a soda if the if the minister runs from me you won't collide with they are oppressing we also deal with him so that last as my personal philosophy about what media should be useful it's very soul fascinating I'm going to take a quick commercial break when we come back there's going to be more of more 5ic guests [Music]

Channel: THE KSM SHOW

Views: 10,505

Rating: 4.9030304 out of 5

Keywords: KSM Show, KSM, bernard avle, ksm show

Id: 5dI4V1QIV8g

Length: 19min 9sec (1149 seconds)

Published: Sun Sep 09 2018