Jordan Peterson on Why Joe Rogan is Successful

that there's no warrant for that from the psychological community so anyways i got up at two in the morning and made these videos i thought well let's see what happens if i make these videos it's like well this is back to the technology issue it's like i didn't know what youtube was when i put my videos on it you didn't know what youtube was well you know what i no one knows what youtube is that's the thing well look at what happened to you you have a million billion and a half downloads a year it's like you're definitely riding a giant wave like what have you predicted this 15 years ago no so so you know you're in the right place in the right time and you're a very interesting interviewer because well especially for long form because you're very very curious but also very very tough like it's interesting watching you because if you don't understand something you will go after the person and you're not doing it in a vindictive way but you're quite a formidable interviewer and and i've been trying to figure out why you're so successful and like you're a lot smarter than anyone might think which is quite interesting so you're a weird combination because you know your persona doesn't shout intellectual but you're damn smart and you're tough as a bloody boot and you ask really provocative questions and not because you're provocative and so your personality and this long form seem to suit each other really well you're also really good at pursuing things you don't understand instead of assuming that you know what you're talking about so you take the listeners on a journey right it's an exploratory journey but fundamentally what's propelled you to superstardom in some sense is not just your ability which is non-trivial but the fact that you're on this giant technological wave and you're one of the first adopters and i'm in the same situation we're first adopters of a a technology that's as revolutionary as the gutenberg printing press and so that's all unfolding in real time it's like look at what's happening yeah well the spoken word is now as powerful as the written word that's never happened before in human history and we're on the cutting edge of that for better or worse that's a very good way to put it the spoken word is just powerful yeah and maybe even more so why because it's so accessible to people that don't have the time to read well or stuck in traffic you know or or and here's another possibility maybe 10 times as many people can listen to complex information as can read complex information in terms of their ability to process it sure could easily we don't know maybe it's maybe it's the same it's certainly easier to listen to a book on tape for me than it is to read a book yeah well so far so the question is for how many people is that true and i would say it might be true for them for the majority of people and then people are doing hybrids you know so because you can sync your book with audible right so they'll read when they have the time but then when they have found time which is also a major component of this that that's the time when you're driving or the time when you're doing dishes is now all of a sudden you can educate yourself during that found time this is a big revolution and blowing out the bandwidth makes a huge difference because well we talked about that at the beginning looks like people are more intelligent than we thought and you and i are both in the rest of this intellectual dark web that's kind of what unites us say is everybody has an independent platform virtually everybody they have an idiosyncratic viewpoint they're interested in having discussions and pursuing for the furthest of their knowledge even though they might have a prior ideological commitment sam does and i suppose i do and and ben shapiro certainly does but they're still interested in having the discussion but more importantly they're capitalizing on the long form and and the fact that that's possible is a reflection of this technological transformation and the technological transformation might be utterly profound it looks like it and so that's you know i've been trying to sort this out because i keep thinking why the hell are these people coming to listen to what i'm saying it's like well i'm a guru you know i'm a sage it's something like that it's like don't be thinking that first think if there's situational determinants first take your damn personality out of it okay what's going on oh yes this is all fostered by youtube and fostered by podcasts what's so new about that no bandwidth restrictions no barrier to entrance possibility of dialogue because people cut up the youtube videos into chunks and make their own comments on it it's a whole new communication technology also a lack of interference by executives and producers and all these different people that have their own bodies that's unmediated yes and mediated as giant yeah yeah well and that's all part part of the reason you're so popular too is like you just put this on like so you've got exactly the right balance of uh competent production because there's nothing excess about it like it's competent but no more than that but i know that's by design but you also don't edit it it's like what you see is what you get it's like everyone's relieved by that we can make our own damn decisions well i think that's very important if you're going to have a conversation with someone that's honest you can't decide what to leave in and what to take out it's just well that's partly also why i deal with the press the way i do yeah if i'm going to have a full conversation it's like i'm willing to take the hits yeah and and i understand what you're saying but that's one of the reasons why it frustrates me so much is that i see what they're doing and i'm like what you're doing is ancient what you're doing is it's it's this is what people did 20 years ago 30 years ago for you can't really do that anymore you can't misrepresent people you used to be able to if you were in the press you could take people quote them out of context do whatever the [ __ ] you wanted put an article about them and they couldn't do a goddamn thing about it it happened to me in 1908 boy it was like 99 i did a co i had a comedy cd that came out and this woman wrote an article about it and it just she just lied she lied about my perspective she lied about the bits she misquoted the bits she didn't just paraphrase them she changed what the bits were to make them you know misogynist or hateful or whatever it was and in doing so i there was no recourse there was nothing that i could do about that i'm like wow i've never experienced that before i was like this is stunning then i found out this person did that a lot and this is what she did and there's ultimate power that comes with being the person that has the pen being the person that has the typewriter and you you're the person who works for you know the boston globe or whatever the publication is that that is uh something that existed forever you know and that you had to be either a friend of the press you had to play ball you had to you had to bend to their will you had to do what they wanted you to do and they could misrepresent you and choose to paint you in any way they like and it's one of the reasons why i don't do anything anymore i don't do any interviews anymore i don't do anything i don't want to do anything yeah this i do enough man you want to know about me [ __ ] there's a thousand podcasts there's more than a thousand there's i think there's there's eleven hundred and there's a bunch of other ones right right it's just it doesn't make any sense yeah well that that's that that it may also be the position that i increasingly find myself in i think it's the right position because then the misrepresentations don't exist anymore so then the only problem is the dispute over the actual ideological conversations or the the the actual concepts but you know the thing is you know you made a point there that's quite interesting is like we are in a new media landscape so now if someone comes out as a as a media figure with some institutional credibility and misrepresents it's exposed and so then the question is how much risk should you shoulder to expose the proclivity for media misrepresentation and the answer to that might be some now it might be moving you know maybe i've done enough of that i mean it would be easier for me in many ways if i just stop doing it but but there's some utility in having it play out and so well so i'm trying to i'm trying to only take those opportunities that appear to have more benefit than risk and when i'm defining benefit well the question is then what constitutes benefit and i guess what constitutes benefit is while that would further the attempts that i'm making to bring information to a vast number of people that could conceivably help them stabilize and improve their individual lives that's worth a certain amount of risk well it certainly increases your profile increases your profile and even if you know you have 60 percent of these people are going to get a bad perception of you 40 of these people that never heard of you now are going to understand who you are because they do further investigation yeah so there's some benefit in that but the the negative i mean i get text messages from random people that i was friends with years ago that say this jordan peterson is just such a lying sack of [ __ ] and he's this not only i don't even know who the [ __ ] you are and then second of all like why are you contacting me you're not even saying hi you're saying jordan peterson is it this yeah yeah well there's an emergency at hand he's a scam artist he's a fraud he's a and i'm like wow and so they'll see an interview you know like the the jim jeffries clip which is a minute long or whatever it is or the vice piece or the the initial kathy newman piece and they just form this determined position on you and then read hit pieces on you and then this is where they take their opinion on this is where it's from it's and it's i i feel like these are the last gasps of a dying medium i really do i just i think too i don't i don't think that people appreciate it i think the people that are listening to this that do appreciate long-form conversations and with all warts and all all the ugliness and the mistakes and the critical errors and the the people that appreciate that they they they have a real hate for being lied to you know because it's it it changes when when you're trying to being treated as if they're stupid yes which they aren't yeah that's both it's just it's it's deceptive when you when you edit someone and take their words out of context and change them around you're being deceptive and the new york times did that again this week they had some philosophy professor from hong kong university write a piece on me and he he took they quoted me it was a sentence there's like the first phrase was in quotes and then there was some joining words and then the second phrase was in quotes and there were some joining words and then the third phrase was in quotes and the three quotes added up to a statement that bore no resemblance whatsoever to what i was saying how can they do that in the new york times that seems to me to be something that should be the the i don't think this is what they stand for i don't think they can joe i think they're killing their brand so fast that they that they can't but it's so disturbing to me as a person who's been a fan of the new york times forever i just don't understand how they could allow that to happen how could you allow your what what is the gold standard for journalism how could you allow it to become something that willfully misrepresents someone they never did to push an ideology i never did put my book on the new york times bestseller list it's quite comical how's that possible oh they have rules which they don't disclose but one of them apparently is well if the book is published in canada and distributed in the united states then it doesn't count even though they've had books like that on the new york times bestseller list before and i think okay well is this bad or good it's like well it's bad because to the degree that i might want to be on the new york times bestseller list although i haven't been losing any sleep over but you're selling i know how many books you're selling yeah it's basically been the best-selling book in the world since january you know it's gone up and down to some degree but right fundamentally it should be the number one new york times best-selling book so they they they have their reasons and but i look at that and i think oh well you can only do that 10 times until you're done like because it's a fatal error you have the gold standard for measurement you're not measuring properly you're burning up your brand you think well we're the new york times so we can burn up our brand it's like no you can't newsweek is gone time magazine is a shallow is a shell of its former self like the big things disappear and they disappear when they get crooked and ideologically rigid and so that's what's happening at the new york times and not with everyone there but with plenty of them and it'll die faster than people think but it's so confusing to me that it didn't used to be that yeah and now it is and are they just responding to this new world where you have to have clickbait journalism and you know some people are struggling to find people to actually buy physical newspapers which is well it's a different thing it's hard to say like because maybe see it's weird because you don't have to resort to click bait because these long-form discussions are the antithesis of click bait right right but are they struggling in terms of like how many people buy their newspaper oh absolutely every newspaper the newspapers in canada went cap and hand to the federal government for subsidies about six months ago because they're dying so fast and so some of it is they're being supplanted by technology that's a huge part of it but as they are supplanted they get more desperate they publish more polarizing stories that works in the short term to garner more views but it alienates people from the brand and speeds their demise classic death spiral of a big of a big organization and that's going to clean things out like mad i mean i don't know where cnn is in the cable news rankings now or cable show rankings but it keeps falling but it's falling in the rankings as cable itself disintegrates and dies why do you need cable tv right no one needs cable tv the only people who have cable tv are the people who figure haven't figured out yet that you can replace it entirely online for like one tenth the price with with much less hassle but the idea is people want a location they can go to to find out what's going on in the world and this is the one thing that they used to represent and you know i mean i don't think fox news is any better i think you just have these ideological extremes left and right and i remember very clearly watching the election coverage before the election like leading up to the election i would go fox news and then i'd go cnn i just would go back and forth with them on my cable and i would just be laughing like what is really happening in the world because i'm getting two different stories i'm getting russia and i'm getting hillary's emails this is i don't know what the [ __ ] is what what is happening i'm getting [ __ ] grabbing and i'm getting you know uh benghazi yeah you know i'm this is what i'm getting and i don't understand like why this is obviously ideological this is not just look it might be that as the technology is supplanted the ideological polarization increases as the thing dies right they're struggling for anyone to pay attention and this is the way they have to do it to ensure and i think what's happening on the other side which is the side you occupy say is that a new technology that's long form that deals with many of those problems is emerging and it's going to emerge it's going to be victorious but in the mean might already be victorious in the meantime clickbaity stuff still exists in the digital world you know and then you're getting a lot of the articles that are written about you people are absorbing these articles not from a physical form you're getting it from from digital yeah well okay so then the sense is well do you have fundamental trust in the judgment of your fellow man let's say my answer to that is yes because although i've been pilloried to a great degree by the radical types in the commentariat in in the classic journalists um the comments with regards to me on youtube are fifty to one in my favor and and that's even the case when the ideologues put up videos about me they're designed to discredit me and i've sold a million and a half books it's going to be published in 40 countries and thousands of people are coming to my lectures and so i would say the attempts to discredit me aren't working

Channel: JRE Clips

Views: 2,530,648

Keywords: Joe Rogan, JRE, Joe Rogan Experience, JRE Clips, PowerfulJRE, Joe Rogan Fan Page, Joe Rogan Podcast, podcast, MMA, Joe Rogan MMA Show, UFC, comedy, comedian, stand up, funny, clip, favorite, best of

Id: uYGj04Iti3E

Length: 15min 38sec (938 seconds)

Published: Mon Jul 02 2018