If You Master This SKILL, You'll Be More WEALTHY! | Ed Mylett

what skill do I think is the most important as an entrepreneur if I could go back and you could only give me one skill to begin with and I had to build from all of it I can tell you for sure what it would be for me without that skill set the vast majority of my wealth does not exist it's the number one skill that I see most people not spending the most time on if you were really good at that you'd be more wealthy the number one thing is a business leader that you should be evaluating is one of the questions I get asked the most often is about what skill do I think is the most important as an entrepreneur that's a really difficult question but if I could go back and you could only give me one skill to begin with and I had to build from all of it I can tell you for sure what it would be for me and that would be the ability to influence so it's the ability to persuade people without that skill set the vast majority of my wealth does not exist if you can't persuade people if you can't influence people to make decisions that are in their own best interest but that also grow your business your brand your company your net worth you can't ever become successful one thing that everybody I know that's a leader and everything they do can do is persuade people no I watch people do that in all different types of way some do it through intimidation some through do it through force some do it through humor some do it through persuasive strategies transfer of energy you name it but all leaders can persuade all successful people can get people to make decisions on their own best interests that also get them to participate with their company it's the number one skill that I see most people not spending the most time on is their ability to communicate their ability to persuade people and because they're constantly trying to go to a different course or they think that somehow if their product is good enough or they get the right sales pitch that somehow they're gonna win but the fact of the matter is you've got to become a better personally working on that skill and refining it my ability to persuade from the stage through the camera here to make to get you to make the decisions that are in your own best interest to persuade you that I can help you to persuade my children when I'm negotiating on buying a company or buying a car or buying a jet it's my ability to persuade people to make the decision that's in their own best interest to participate with me and so if I was a quarterback in football it's my ability to persuade the team to work the hardest to run best routes to get open to give it all they've got head coaches in football school teachers their ability to persuade and influence pastors you name it personal trainer they've got to persuade people to do the exercise of it they're the expert so it's our ability constantly to influence and persuade people that I think is the number one skill in life and so if that's the case what are some of the keys in doing that so number one thing is a business leader that you should be evaluating is are you constantly refining constantly getting better constantly making alterations constantly being aware of how you can improve in all of these areas the thing that happens when I say that to most people that are average let me tell you what their response is I already have that I already got that down I'm already persuasive I already can do that and even as I say that to people I hear people all the time say oh I'm already good at that let me be very very clear with you as a friend if you were really good at that you'd be more wealthy you'd be happier you'd have a bigger business you'd have a better family life than you have so it's your vast overestimation of your ability about that one skill set that is probably going to hold you back more than anything as a friend let me tell you you're nowhere near as good as you think you are at that skill and the fact that you think you're great at it may be your greatest detriment to moving forward in your life because you don't think there's this gap between where you should be and where you are that'll cause you to do the work to get there and so I never overestimate my ability to persuade I always think I can get better I always think I can grow and I know there are multiple areas and sectors in which we persuade people so I might be really good speaking from the stage but the question is how am i in front of 30,000 people or 100 people how about one on one how about in my family how about to a group of three what about in a boardroom what about the white-collar people what about the blue-collar people what about in my personal life right what about getting people just to make their best effort what about in putting money somewhere and so there are thousands of areas of which we persuade people persuade people to like you persuade people to laugh at your joke right so constantly when you buy something persuade them when you sell something persuade them persuade your children so it's your s it's your overestimation and thinking you're great at that that constantly holds you back nowhere near as good at that as you think you are and the fact that you think it is already an indication you're not very good at it so you might be great in one area but not great in the others and so please don't check the box and think you're outstanding at that because if someone who spoken in front of millions of people on stages from sixty thousand people to six people who's made millions and hundreds of millions of dollars in business traveled the world and multiple different businesses in athletics I've coached athletes entertainers politicians businesspeople one-on-one and I coach in large groups if I know I need to get better in those areas I would submit to you that you probably do as well because I'm not as good as I could be or as good as I should be in almost every area of persuasion having said that let's take the business context for a second one thing I want to challenge you to be is a leader of your business whether it's just your leader of one which is you as a salesperson or a leader of ten as a team or a company of twenty five thousand employees is you must become evangelical about your cause and your mission the greatest businesspeople have an evangelical property about them they're evangelizing all the time they're propagating the the strengths the benefits of their business of their mission of their claws one of the great evangelists of all time is Steve Jobs is a great book written by a guy named Guy Kawasaki many years ago called selling the dream and in that book he talks about the way that Steve Jobs sold the dream of Apple and he literally called him an evangelist for the cause there's a great story in that book about Steve Jobs and he was recruiting he knew he needed to have a CEO of his company and he wanted to have the best and at that time there was a man named Scully who was the head of Pepsi and Jobs was this young kid in his 20s trying to recruit this executive who'd made millions of dollars and he couldn't get him and he couldn't get him and he couldn't get him and finally he gets the voicemail back in those days the answering machine actually of Scully and he says listen listen man when you're tired of selling sugar water to kids over there at Pepsi and you want to come change the world frickin call me back and we'll do it together boom and he hangs up right he was Evangeline ëcause sugar water in Pepsi changed the world at Apple right and Scully was making millions of dollars he's CEO of one of the most powerful companies in the world looks to his wife and she says I think he's right we aren't changing the world it was that one cause oriented evangelical phone call from Steve Jobs and it exuded out of his pores every stage speech he gave everyone on one every board meeting when he'd meet with their software engineers when he'd meet with the programmers he was always evangelical internally and externally and built a culture of one of the greatest movements of all time in the history of business there's great lessons there about being evangelical the greatest presidential or political leaders have an evangelical property about them the greatest salespeople do the greatest dad's the greatest pastors their evangelical aren't that so you've got to become more of an evangelist for your cause and your mission number one number two you have to sell a big enough dream to your team to your company to your clients do the people around you that the dreams of everybody associated with you can fit inside the one year selling it's got to be big it's got to be bold it's got to be expanding number three it's got to be repetitious you can't get tired of saying the same things over and over and over again one of the deficiencies of leaders that are weak is they constantly think they have to say new things to old people creating new things to say to old people the best leaders say old things to new people they say the same things over and over again - more and more new people new teammates new employees new recruits new clients new speeches new groups right they say old things the new people they're repeating over and over the vision and the cause of their business of their movement these are great communicators the next thing all great communicators understand whether it's words physiology the look you give somebody or writing influence is energy it's the transfer of energy it's getting you to feel about my company feel about my mission feel about my product feel about my cause what I feel they're conscious of transferring energy to people because that's what moves people that's what gets them to act it's not just the words it's not just your face it's not just how you're dressed it's an energy transfer there's a hook by the way you can't transfer to me that what you're not experiencing yourself you have to physically be experiencing it in the moment it can't just be the words you're reading from sheet you have to really believe it one of the reasons a lot of salespeople struggle or a recruiters struggle is they just don't believe enough they don't spend enough time making the case like a lawyer litigating to themselves about how powerful what they do is and the more and more you really be very true believer you can evangelize your product you can evangelize your message so invest more time in your own belief in your research in your knowledge finding third-party articles magazines blogs things that reinforce whatever it is you're doing that feeds your own belief that way you can give it to me you can't give it to me if you don't have it and so they don't spend enough time spend more time feeding your own belief and be conscious of the transfer of energy to another person there's a great study out right now that I was just reading about bees and then deciding which flower to pollinate is based on the energy the flower puts off they sense the energy from the flower and they move towards that one deciding to pollinate that one well if you want more people to pollinate your business pollinate your life if you want to track the right relationship the right amount of money the right clients the right employees the right recruits the right vendors the right support you got to be putting off that energy because people are going to pollinate it somewhere you want to pollinating with you right and that's an energy feeling they get from people the bottom line is people got to be when they get around you they got to feel something special about you special about where you're going special about your cause special about your mission that some specials happening something historic something big a big old dream in fact one big enough that my dream could fit inside the one these people are selling me right and so this is the key of moving people the number one skill go all the way back to the beginning my number one skill but if I could keep only one would be this right here the ability to persuade people in multiple areas of my life how do I get better out at transfer energy number one feed your belief number two number three make sure that it's repetitious over and over again say old things the new people right and you got to be evangelical and sell a big old dream the bottom line is that this is a process that never ends of growing us of growing our ability to persuade people one of the things about communicating as well is doing it with a lot of specificity great communicators great influencers great force waiters are very specific and very clear about what their message is and so even communicating yourself and leading yourself I grew up walking this Beach right here this exact Beach and I didn't live like this but I told my family someday told myself someday I'm gonna live on this beach I didn't know who these people were they don't off these Beach houses I didn't know exactly how you got one but I began to repetitiously transfer that energy to myself about my dream over and over again literally thousands if not millions of times and now someday it happened now that day is here and I live on this Beach is one of four homes that I own and so that's how you communicate with yourself and others that transfer of energy I can tell you that in my own situation I'm always trying to how do I of all but how do I modify how do I feed my own belief more how do I sell it bigger how do i back it up with more facts the best leaders sell a big old vision they tell a great story the best people I know are great storytellers remember this facts tell stories sell most people make decisions emotionally from the story they rationalize it logically with the facts so make sure you're selling a big dream a big story and then you give people the facts this is the way we begin to move people in our lives this is the skill of entrepreneurs this is the skill of building something big and building something small and building something permanent - is your ability to persuade focus on your energy focus on your belief level and focus on refining your message the last thing is this say it faster and say it quicker less is more you don't have to tell them everything you know leave a little bit to the imagination one thing that happens the longer and longer were in business the longer and longer we're around the more and more we learn we feel compelled to tell someone everything we know about our product everything we know about the business and that's not how you energize people you give them just enough and then shut up my dad used to tell me when I was a kid when I be asking for money to take my girlfriend to the movies he say hey don't sell past the close right he had already agreed not keep selling I keep selling I mean sometimes I'd lose them with his extra BS I'd be giving them so I want to challenge you don't sell past the clothes so of all things in business right time management goal setting vision identity all those things we're gonna talk about in the on this channel are very important but if you can't communicate if you can't persuade you are toast the last thing I would say to you how do I get better there's lots of books lots of tapes but it's really for me it's modeling I learned to model certain people initially and then modify model and modify so I would model people not copy them but I would model certain people's styles one or two different people and then I'd modify it to fit my own personality model and modify right don't try to create everything on your own and don't try to copy somebody else that's different than you you got to be you so model and modify the last thing I would tell you is to the extent that you can transfer this skill to other people will be to the extent that you can scale your business so it's one thing to be able to persuade yourself and transfer energy it's an entirely other thing to equip other people around you to do likewise the best leaders are not just evangelical about their cause can't just transfer energy they have the ability to transfer that skill of transferring energy to other people and then you begin to build your movement whether that's one or two or ten or twenty five thousand or millions and millions of people sometimes your clients can be your top evangelizers for you when they use your product so it's your ability to transfer that skill and you have to do that through repetition the way to transfer the skill of trance of energy to people is through repetition and roleplay repetition and roleplay far too many people just talk and teach their teams how to do things they talk at them rather than work with them the way you get me to do it is there's no substitute for experience a hundred hours in the classroom is worth one hour in the field a hundred hours of teaching is worth one hour of roleplay where we do it together getting them on the stage getting them when I started speaking one of the great speakers that he was an older guy so this is gonna date him but when I first started speaking I got on the stage and I would open up for this one speaker and when I'd come offstage he was really older guy but he'd say what was it like to play on stage with Elvis meaning he was the Elvis right but I got to know what it was like to be on the same stage with the Elvis of speaking at that time and in business too often we just talk at people and don't let them get on stage with you Elvis there's not enough role play there's not enough engagement and so it's repetition over and over repetition as the mother of learning repetition is the mother of skill it's the mother of owning it over and over and over and over again until it becomes reflexive because when the words and the message and the energy becomes reflexive then when you're under pressure when you're stressed when you're down when the clients objecting you reflexively respond with your habit but if you don't have that habit that reflex you begin to respond and lose energy and so the reason repetition matters is it allows your responses to be reflexive under pressure and then the second thing is role play there's no substitute for that experience of being on stage with Elvis I say it you say it I say it you say it and it's not just the words it's the feeling it's the transfer of energy the number one skill of entrepreneurs and leaders of entrepreneurs is the ability to persuade and hope these were some of the tips that you should be conscious of of becoming world-class at it knowing you'll never be world-class at it knowing we can always get better we can always stretch we can always grow and improve our skills and multiple areas hope this helps you max out hey guys thanks for sticking around if you'd like more click the videos right here they're exactly what you need to see next and if you're new here get subscribed and become a part of the max outt community and tell me what you think about the videos in the comments below I read all of them every week and I select winners that get all kinds of prizes gear coaching calls with me make a comment

Channel: Ed Mylett

Views: 228,861

Keywords: ed mylett, mylett, persuasion, master this skill, sales, sales tips 2019, sales tips 2018, motivation, money making, how to become a millionaire, motivational tips, motivational speakers 2018, success motivation, persuasion audiobook

Id: uAnNfO6cUq0

Length: 17min 13sec (1033 seconds)

Published: Mon Jan 21 2019