How to use SEO Tools To Rank #1 in Google My Business

So Google My Business SEO tools are really  useful because they'll speed up the process   of being ranked number one in your particular  business locally and that's what most people   are after with their Google My Business listing  they want to be prepared they want to make sure   they're putting the right information in so that  they get found when people are searching for them   and that's what we're going to look at today is  to see what tools are needed to help you to rank   number one ready for 2020 well these are seven  tools that I've put together but I'm also going   to explain a bit more depth to why these tools are  useful and how you can then use them in a strategy   that's going to grow your business and I understand the problems that many of you   are facing by reading some of your questions on  my blog and reading some of the questions on the   youtube often it's just in case you don't know  where to start and with so much advice out there   sometimes it feels like you've made progress  in one direction and then the following week   it seems to be going backwards again in fact the  other day on our community I put the question here   how is your business going and does it need  a boost and 29 of you said it's not growing   56 percent said it's growing but it's slowly  and i think most people can relate to that   ten percent said it's been speeding up and five  percent says it's flying along so we all want to   get into that five percent don't we that's what  we're aiming for but the realism of it is it's a   it's a slow burn process but i'm going to see what  we can do to speed that up today while i was there   i did just ask if there's any particular tools you  enjoy using and we're going to show you some tools   you haven't mentioned but I just noticed that 61  of you enjoy using GMB Crush and that is a useful   tool and you'll notice on there it particularly  again brings to the fore this idea of being in   the top three being in the map pack and that's  when we speak about going green on this video   that's the key is getting into the top three  results so let me explain why that going green is   so important if you notice here you've chosen your  best seo tool for saving time is gmb crush and the   reason being is if you go to GMB crush you'll see  here that it shows you what the top three are for   a particular search keyword so I've put in here  web design and that's what's come up and you'll   notice it's then red when it's outside of the  top three now why is that so important and why is   number one obviously so important well the reason  is is if you go to search terms in google so if   I put in here need a web designer so I'm a person  looking for a web designer you notice they pay for   that that's an advert they pay for that that's  an advert they pay for that that's an advert   and then the first actual then return you get  that's free is this one here now what do you think   they're paying for for that search term i need a  web designer well if i go to adwords and i type   in their need a web designer for me to get  number one in google I'd be paying anything   between 98 pounds so that's about 150 or so to  nine pound 13. so there's quite a range there   but you'll notice that potentially to be number  one i'd be paying 50 pounds or 40 pounds a click   to just get someone who's interested in a web  design and yet for no money at all i can get   on this page here still the first page in google  results and i can be number one on google maps   and i can be number one in the search results as  well and if there's no one paying 50 or 60 quid   then i would be right at the top so that would be  the results would be like that and that's going   to then get clicks so if someone clicked on that  it cost me nothing at all if someone clicks on   there it costs them a hundred pounds or so that's  the difference that's why we talk about google   my business and the reason we talk about the top  three is because there those three are shown you'd   have to click into here to get them the top 10 and  google maps or the top 20. so even being in the   top 20 does give you some return but you notice  these people are paying for these returns whereas   i'm not paying for it i'm not an advert and that's  the reason it's when you suddenly understand the   cost of adverts that you understand why we talk  of the map pack or the top three that's the key   and that's what we're going to try and do for  you today seven tools from a google my business   seo point of view that's going to help you get  into the top three and it's not always just about   making sure your google my business listing is  optimized but because google my business also   works on the authority you have as a brand then  your website and your listings and your citations   and your domain authority and the optimization on  your website and the loading speed of your website   all those things build up an overview of what  google thinks about your brand so even external   things can affect your ranking of your google  my business in the top three so seven tools are   going to help you and what i thought i'd do first  of all is before i pick the seven tools i'm going   to write down the things that i think you need  to optimize google my business so i'm just going   to jot down these now and then i'll put them up on  the screen as well and really i think it's down to   monitoring it you need to monitor first of all  i think you also need to have authority which i   mentioned the seo authority i also feel keywords  is important i think you need to make sure you   can reverse engineer success you need a content  that's unique you need to make sure that the   grammar and spelling is correct and that you  understand keywords as we mentioned and also you   just want to keep on enhancing it too so there's  my list of things there i'm going to put those up   on the screen for you and then i'll then decide  on what the tools are that are going to be ideal   to help you in those areas and then at the end  of this video i'll then put together a kind of   step-by-step bespoke plan for your business  so that you can follow that through as well   so this is going to be a very valuable video for  you and of course if you if you're new here for   the first time then make sure that you give  us a thumbs up if you're enjoying this video   check out the rest of the videos that i've  done i've done over 300 videos now to help   you will google my business improve your local  listing on seo and on your business listing   and also to improve within google's rankings so  the first thing we mentioned was to monitor it so   how can you know you're improving unless you're  monitoring something you need to monitor to see   that you've put a peg in the ground and then this  is the progress made and as you go back over a   few months what you're wanting to see is you're  wanting to see you get further and further into   that top three and so when you then make changes  if it improves you'll know that when you monitor   it you'll you'll notice those changes of actually  being effective which is what you're looking for   so then you need to make those changes again and  some things can be more effective if you continue   to do them on a regular basis as well so you might  just test something realize it doesn't actually   seem to give you any benefits straight away but  that doesn't mean it won't give you benefit if   you keep doing it as well the second thing we  mentioned was authority so you want to just   link out get authority by internal links external  links you need to know where your links are and   things like basic seo stuff like h1 h2 tags  those things will always help build authority   for your brand so whether it's on your website or  whether it's just linking through to google maps   your listings in google my business  making sure you've got plenty of   ranking juice from all of the branding things  you do so whether it's facebook twitter you're   looking for opportunities as well to see how you  can improve your ranking so a tool that will give   you opportunities to build your authority  that's we're going to look at in a moment   the third area of keywords well we know that you  can't write about something you can't optimize   something if you don't know what the words are  that your potential clients are using to find you   and sometimes you need to know also the value of  those keywords so as we saw if you know that the   value of looking for a web designer near me  is of great value or find me a web designer   if it's worth 50 60 pounds well that means it's if  it's valuable if people are paying adverts for it   then it means that they're likely to become  customers quite quickly if they come in contact   with your business and you're offering the service  they're looking for so look for ways of helping   people solve their problems and you can do that by  making sure that the right keywords are being used   whether it's for a video for a post through  questions and answers on google my business   that's another great way to do that just think of  the keywords think about what people are using to   try and find your business and especially within  the title of your blogs and your videos and really   whenever you can try and use the keywords so  that it captures the interest of your clients the   fourth hour we mentioned is just trying to reverse  engineer try and understand how you can get   a success google my business success is very much  a case of not reinventing the wheel but reverse   engineering what google's currently rewarding and  google changes so what google rewards today it   doesn't reward tomorrow so it never really stays  still but if you're working and constantly making   sure that you improve what you have you'll find  that over time things will improve so internal   linking is a great way to do this understanding  where people are coming from when they're linking   to your competitors sites gives you an opportunity  to link and ask for links to your site too   the fifth area unique content is so important  because if your content isn't unique google   doesn't reward it google is only interested  in rewarding businesses that actually offer   something different something new something unique  so to write or find a tool that helps you to   put unique content out there if you're not a  writer that can be a tool that will save a lot   of time so i'm going to find a tool in a moment  that will give you unique content quickly and will   enable you to fill in certain areas of google my  business that most people have forgotten in fact   there's something that i'd forgotten to focus on  that i'm going to cover in a moment on this video   now the sixth area is grammar so my grammar  is not particularly good and i know i need   a spell check whenever i'm writing i know that  things tend to not always go according to plan   and i love grammarly so i'll show you a great tool  uh grammarly that enables you to make sure you   haven't got spelling mistakes but also sometimes  just rewords the grammar so that it sounds correct   and reads correctly as well and then finally we  need to enhance so i wrote down their enhance   because you can't just do all these things  and leave it you need to keep building on it   so you need stronger links coming through you need  to improve your authority improve your expertise   think about the search intent we mentioned with  keywords think about search volumes as well if no   one's actually searching for it then don't focus  on it and also what are others saying about you   what are others doing what are they doing well  well you can enhance your business by looking   at what others are doing well so there's some  great tools out there some chrome extensions   we'll look at one or two of those in a moment and  show you how i do that and then of course you want   to put it all together with a plan as well which  we'll cover at the end of this video so the first   tool that's going to really help when it comes to  monitoring is surfer local and server local has a   free tool as well which is fantastic if you click  on the free tool on surfer local you can type in   your business and it will just do a scatter gun on  your business so i'm just going to take a random   business i don't know let's uh there you go read  insurance brokers let's just imagine i don't know   if it's car insurance but i just put insurance  so this is a free tool as it collects data what   it then tells me is what the potential is and how  it ranks so you can see if you were to be in the   area where it exists it will be number one but  ideally you want all these to be green as well   so we can see that if you go in this direction  from where it's based it gets number four so   this area seems to be getting um it gets found  if you're in this area searching for insurance   but if you were to go towards the pool area and  along from the left of bournemouth you notice   it's still plus 20 but for some reason it kind of  gets 17 out here so this just gives you an idea of   where to perhaps aim what areas to aim and so on  but of course if you don't monitor it you can't   make things go green and being green is going  to help if i go to this one here it seems that   these are monopolizing these are the ones that you  need to go so these are competitors that are doing   it right so if you were wanting to improve on your  branding you would look at your competitor and see   what are they doing well so this is a fantastic  tool i'll put a link down below so you can   follow through you'll notice here i've gradually  used it so you can have different areas as well   but as you gradually grow you you're looking for  if you've got the green outer circle it means that   you can potentially come number one if you get  an orange it means it's much more competitive   much more of a challenge if you get a red red area  that's even harder but we've got many oranges here   so there's a in in time then as i go in this  direction i should be able to improve as well   but this is a little bit about understanding how  you can optimize your google my business listing   but if you don't monitor it you can't optimize and  see the effects so the second thing i want to look   at was authority and this tool i've selected it's  called cano rank i saw it mentioned the other day   on a website i'll put a link down below as well  it's an absolutely brilliant tool and i'll tell   you why you just it's again it's free so you go  for a free trial you put in your website and then   it runs some analysts and tests it takes a while  to run but it's well worth it because it then   gives you some scores as to where you can improve  what you can do how you can optimize now you might   say well this is nothing to do with google my  business but just bear in mind that your website   also gives authority to google my business your  branding gives authority to google my business   google my business is not just based on what you  put into google my business listings but it's also   based on what google considers about your business  on the whole and the reason i like this if i click   on opportunities there it's given me things that i  can do with my website so it takes other people's   blogs it takes other people's it analyzes to see  what relevancy so here for instance neil patel's   done a blog so suggesting that um a blogger neil  patel just wrote about google my business so i   could go to this page here i could speak to neil  i could say neil could you give me a link back   and that would be one way in which the word google  my business could help optimize and give me some   authority in my google my business and so what  it does it looks at how easy is it to obtain   what type of authority would it give you ideally  you're looking for obviously the higher the score   so i've got these in order so this one is the  one it's suggesting i do next it's saying if you   got this done it would be potentially worth about  five thousand dollars now we're not sure how they   calculate that and that's what's so useful and in  fact what i've done here is i've taken quite a few   and i've completed them already and i've already  seen some progress in the benefits of that as well   so you may just again like the idea of the fact  that it gives you a genuine look at things you can   do and things that you can apply to your business  and there's some easy ones to do as well some take   longer than others but if you look again it tells  you this one for instance will take an hour and a   half it says i find it it's not normally a lot  quicker than that but again it's just a case of   reaching out to people and it shows you what to  do so you can put put it here i want to do this   or you can delegate it to someone to do it for me  or you can just decline it together so if i say   i want to do this i can click on that and that  will then put it into my to-do list so i go to   the top here so in progress and if i then want  to know a bit more about how to do that then it   takes me through the actions as well of how to  do it so brilliant tool here one that i'll put   a link to down below now the third tool i want  to speak to is just about keywords and we've   got quite a few keyword tools that i've used  this is one that i've just come across recently   if i type in here google my business let's just  say if i was looking for um how to so you've got a   selection there of various things you can do wild  cards as well um so actually you might want to do   a google my business but put wild card in there  so anything to do with google my business so it   could just be google business do a search for  that you can choose where the area is i'm going   to go for global it then has picked up quite a few  matches so i'm going to go for this get keywords   and here i get a list but the beauty of this  is is it tells me on average how many people   are searching for it each month a lot of  this information has come from google itself   and it will give me some great ideas of things  to write about so this is telling me the search   intent so if i want to know how many people have  searched for google my business this month well   we've got over a million people so i mean that's  going to be really hard to achieve top 10 on but   you might find these things here so if i wanted to  perhaps write about google email for business then   you know for that's more achievable google local  business again that might be a keyword once you've   got a keyword of course you can use in your title  you can use it on your alt tags you can use on   your h2 tags and so this is a really useful tool  and again you can do the same thing with questions   so what questions are people asking about google  my business let's try that again it asks do you   want to ignore certain words so if you're familiar  with google my business and particularly google   ads you'll know you can put negative words  as well so sometimes there's more than one   understanding of a word so if you feel there's  some words here that you don't want included   you can add those or take them away i'm going  to go for all of that and so this is a bit more   like a question here is google my business  free so that's a question people are asking   and it's a much more reasonable amount of volume  there that i can probably achieve with my business   as well why is google my business important so  there's lots of people that are searching for   that each month 170 is there much competition  for that is the volume high or low i could look   at other articles read up on these articles and  then apply myself and this is also important   what is google rewarding is it rewarding long  articles or short articles you notice here that   sometimes the average words is one just under two  thousand so we're just looking again to see what   is google rewarding because certain keywords  will have or require more words to be um given   authority on than others so it's important to  also understand how google ranks things now my   fourth area is google my business success how do  you get google my business success well here's one   that is a chrome extension that's i think really  really helpful it's called gmb everywhere and if   you go to do a search on say google maps you'll  find that what it does it will provide you with   the categories the prime one but it reveals also  all the other categories as well that's being used   so you can get this chrome extension here and  then it will just very easily give you information   about what people are doing and how often  they're posting so you can get a post stored it   you get a review audit you can get a basic audit  let's just try one of these so on the basic audit   will give you things like the urls of various  ones if you want to link through a knowledge   panel link so this is really nice if i click on  this it just gives the knowledge panel itself just   as it is that is it so that's quite a nice way of  getting someone to see your knowledge panel uh if   you wanted to say your reviews to request review  you can click on this link and share this link and   it will then enable the area to put the reviews in  so another really nice little feature here lots of   other features as well basic audits reviews post  audits the next thing we mention is unique content   and unique content is really important because  google only rewards unique content but there's   an area that most people have forgotten about and  it's services now i've been finding people have   been adding services people have watched my videos  they see offer certain services and my services   have grown not because i've put them in there but  because people have submitted them and google's   approved them and if i go to here i've now filled  all these in but there was a point where this was   all empty and i think you'll find if you go to  your services you may well find that quite a few   of the services have been added and you haven't  put information in here so how can you write   about all these different services well the simple  way would be to click on one of the services and   if you don't have a price it doesn't matter but  you just want to put up to 300 characters in here   and the best way to do that is to literally to  take perhaps a piece off your website this is   what i would have done then to go to something  like autowriter which i'll put a link down below   and if i just put that in there it rephrases  the information that i've got on my website   so i can input some unique content so if i  generate that professional you'll notice that   it starts off here search engine optimization  is a process of improving the quality   but you notice seo is the act of improving the  quality and quantity or search engine optimization   is a process of improving they're all very very  similar sentences but they're all different   they're all unique and that's a great way of  making sure that google doesn't suddenly say   all your content is the same and so it keeps it  unique and especially important if you're writing   information into google my business and you're  just wanting to take the information from your   website then that's a tool i'd recommend it gives  you keywords but it also keeps it unique now the   seven there is another tip that i just want you to  consider is when you go to your google my business   live website there's a section for the about page  and most people don't actually fill this in so let   me show you where this is so you get this whole  section here and this is an ideal place to put   lots of links now you may remember that there were  some links that we come across here so these links   here you can add requesting for urls for say a  post or a question answer information or it could   just be that you want to link through to your  website or you want to you've got these external   links as well for audits and so on there's so  many bits of information here that you can use   and all of it will enhance your google my business  listing so let's just go back to this bit here so   you might want to put some of the areas you cover  that will help with some links through to google   maps you might want to link through to your  website or your phone number but you're trying   to tie in really your brand you're trying to time  keywords as well and things that are important to   your brand and even keywords here in the title  as well web designer near me and bournemouth   well that's again relevant to my clients my  customers as well so do optimize this but   optimize it well but one of the other reasons  i'm here is because grammar is also important   so not just unique content but grammar as well  if you notice i get a little red underline   i have over 20 years web design experience  and it's suggesting of web design experience   which is probably more grammatically correct and  you'll notice also say for instance if i put here   um if i just change the spelling  so imagine i i spelt design wrong you notice now immediately finds it and it wants  to correct my spanx and this is grammarly and   it's just a really nice piece of kit nice tool  so if you're editing on google my business or   say for instance you're in wordpress and you're  writing an article and you're embedding certain   information about your business you notice again  after you run it after you've written it you can   just go back through it all and it's just picking  up things several predictions are links linked to   the exact yeah that's probably grammar grammarly  speaking that's right seven predictions are linked   is linked so you again sometimes you might want to  overrule it comments should be double m so we've   got spelling there and when you're happy with that  then you can update it as well so that's just one   of the things i find really helpful grammarly  and you can even go on to grammy's app and you   can just copy and paste and if you've got any  information it will just again it will suggest   where these are it also tells you whether it's  engaging whether it's clear whether delivery is   right whether it's professional words here like  hesitation misspelt let's just get that right   it should have a apostrophe so if your spelling  isn't brilliant if your grammar's not great you're   gonna find this tool amazing and then we speak  about enhance as well so what does enhance mean   well we want to just make sure that the intent  and we just grow the strength of the brand we grow   the availability of linking through local  rankings very much about building your brand   and your social elements and one of the things i  find really helpful is pepper pepper's got some   great tools you can get go to the chrome web store  and you can get an extension there which will help   you to have some local seo tools there but amongst  the tools it produces is it just means when you go   to google and you do a search i've done a search  for web design here and you see what comes up you   can then see what categories everyone's using you  can see a percentage so not every web designer is   web designing but they're also hosting as well  they're graphic designers and this gives you a   breakdown of the top 20 but also there's other  things as well so you can go to reviews you can   see what the average review ratings are for  that search you can go to attributes and see   what attributes people are now including on  their ranking you can go to business hours   see what the average person is ranking there so  prepper's got some great little tools that i would   again recommend you use and if you go into various  things as well within the business so i've clicked   onto my business here it will give you a lot more  information so for instance it will tell me uh   whether i'm on bing whether on apple whether i'm  found on yale or my facebook page you can check   all these things out you can also do things  like is it mobile friendly is it fast loading   how does it work on various platforms and also  you've got the categories here as well so a   lot more personal information on each business  if you click along the businesses you get that   information too so prepper is ideal and really  going to help you build your authority so if you   use those tools on a regular basis can you imagine  how your google my business listing would grow   can you imagine the search engine optimization  benefits that would come from regularly using   tools like the ones we've just mentioned but  ultimately every business category is different   and i said to you that we would make a bespoke  plan together and in some ways this video has got   so long that i need to go back to a previous video  that most people haven't seen this is a real gem   that enables you to put together a step-by-step  bespoke plan for your business and i'm going to   guide you all the way through it so join me on  this video now and i'll show you how that works

Channel: Zanet Design

Views: 2,000

Keywords: zanet design, google my business optimization, google my business seo, google my business, local seo, google my business tutorial, google my business seo tips, google my business tips and tricks, google my business tips, how to use seo tools, seo tools for 2022, google my business seo tools, google my business 2022, google my business #1, rank first in Google my business, rank in google maps, google maps, google my business seo 2021, Google My Business SEO, local seo 2022

Id: bbtLzdS5EXc

Length: 28min 1sec (1681 seconds)

Published: Mon Oct 25 2021