Hi, I'm Bex for measureschool.com.
And in today's video, I'm going to show you how to set up
your remarketing using Google ads remarketing code, and Google tag
manager. Now, before we get started, there are three main components here that
you need to be able to have access to and have available when setting up
Google ads remarketing. First of all, you have to have your website that has to have Google tag
manager already installed on it. You have to have your
Google tag manager account, and you also have to have the Google
ads account that you're gonna be using. So now let's get started where I
will show you how to set this all up. As you can see, I'm
already in Google ads. Um, and I'm actually already in the
area where we're going to set up the remarketing. For those of you who don't
know, I came into my Google ads account. I headed over to tools and settings,
and then I clicked on account manager. Now, if you're setting up Google
ads remarketing for the first time, this is a screen that you'll be greeted
with. So we wanted to come over here, to set up an audience source.
Once we've clicked on that, we're now going to get this
window, as you can see, there's lots of different
sources you can use. And for the purpose of this video,
we're going to use the Google ads tag. So we're gonna go over
and hit, set up tag, and this is going to be step one of
us, basically creating our data source. As you can see, we have two methods
here, general website visitors, and collecting specific data
on specific actions for people that have performed different things on
the website to show personalized ads. For the purpose of this video. We're
just gonna click this one here. This is the very general
and basic remarketing setup. Down here, we also have a restricted
data processing checkbox. Now, unless you are going
to be targeting the USA, there is probably no need for
you to check this box. However, this account will be used to
target people in the USA and to ensure that we comply with
data laws in California. I'm gonna check this box here. This
basically means, as it says here, that no users based in California will
be added to your remarketing list. So if there's any chance that
somebody might be in California, I highly recommend ticking this box. So now that we've set up this step one, let's head over to save and continue. Now, this part here is asking us to
install the tag on our website. As you can see here, there
are three different options, but as I mentioned at
the start of this video, we're going to be using
Google tag manager. So I'm going to come over here and click
Google tag manager, as you can see, there's some detailed instructions. But the main thing that we want here is
we're going to grab this conversion ID. I'm just gonna control C. And
now that I've grabbed that, I'm going to head over to Google tag
manager and we're gonna get started there setting up remarketing
within Google tag manager. So now we're here in our Google
tag manager container for our demo shop. And if we come into
the overview here, you can see, it allows you to create a new tag. You can also create the tag directly
in the window that we were just in by pressing new. Now we've got our window here to set
up our tag configuration as well as our trigger. So first step is to
come to our tag configuration. And as you can see on the right hand side, Google tag manager already
has some prebuilt tags. And obviously we're setting
up Google ads remarketing. And I have my conversion ID that I
grabbed from the Google ads account. So we're gonna select this
and here it says here, your conversion ID. Now we
head back just to remind you, this is what we have
here, our conversion ID, and as a best practice, I always like to set up my
conversion ID as a variable. The reason for this and why
it is best practice is a Google ads conversion ID
is unique to every Google ads account. It never changes. So if you end up setting
conversion tracking up later on, it does mean that you can just take
this variable and pop it in here for any conversion tracking. And you don't have to keep going
back to the Google ads account. The only thing that is different every
single time is a conversion label. So let's set up the variables. So
we have it there for future use. So I'm going to click on
this little Lego brick, and it's gonna take me over
to the choose a variable. I want to head over to the top right
and press the blue button and the variable configuration.
I just wanna click, and now I want to scroll down to constant. And then here I am just going
to control V that conversion ID. And I'm gonna name it,
Google ads conversion ID. So it's really easy to find later
on if we ever need to use it again, I'm gonna to click save. And because I saved it and I used
this little Lego brick here to set up, it's already inputted
that for me. As I said, the conversion label is unique every
time. For this, we don't need this. And we're actually not going to change
any of these other settings here. And we're just gonna head straight
over to triggers. And for this, we're gonna select all pages. So now we've set up our tag
configuration and our triggers. Let's give this a name. And now we're gonna hit save. So now we've set that up. Let's test to make sure that this
actually works in our website. So we're gonna put it into preview mode. And then we're gonna head over to our
demo shop and we're gonna refresh. And here we have our Google
tag manager preview mode. Now at this stage, nothing
is live on our website. This is purely putting your browser into
a special state to allow us to test the tags that we've just set up. And as you can see here when I
refresh the window down here, we've got the Google ads
remarketing and it fired once. So we know now that we've
set that up correctly. So let's head back over to the Google
tag manager and let's hit submit. And this means we're now officially
going to publish our container. That we've just set up with the
Google ads remarketing code on it. And then that means it will be live
on our website. So let's hit publish. There we go. And another good step to do, just to make sure that everything is
working correctly. Once your live, you can just refresh your page
again and then head over to the Google tag assistant extension
again, click it and there, you can see it. There is our Google ads remarketing
tag live on our website using the conversion ID. This number here that matches what we have inside of Google ads. Now that everything is set
up on Google tag manager, we wanna come back into Google ads
and head over to our audience list. And this is where we will
be able to create our first
audience list. Click here, this blue button, and you
wanna select website visitors. You want to give it a name. So
let's call this all visitors. We're gonna leave this at visitors
of all pages and match any rule. Page URL contains. So we're gonna take our root domain
and we're gonna put it in here and we're going to remove everything around it. So we just
have the URL as it stands there. And you can select here pre-fill options. You can start with an empty list
or pre-fill from the last 30 days. I always just like to leave it on this
standard, your membership duration. This basically means how long do you
want someone to stay in the list. You can have up to a maximum of 540 days, but let's put this list
to 90 and actually let's improve our naming convention as well.
So we're gonna have this called all day, all visitors, 90 days, you can obviously change this and your
membership duration to whatever best suits you. Once we've done
that, just hit create audience. And there we have it. We have our all day
visitor, all visitors, sorry, 90 days, I'll set up and it's gonna
start populating here. You're going to probably have to wait
anywhere between 24 to 48 hours for these figures to appear. So now that your remarketing is
all set up directly in Google ads, with the help of Google tag manager, you can now go ahead and start creating
your Google ads remarketing campaigns. All right. Did you enjoy this video? Then let us know in the comments down
below. And if you also have any questions, put them down there. And you
haven't yet? Well, you should. Subscribe to our channel right over
there because we'll bring you new videos, just like this one every week. Now,
my name is Julian. Till next time.
