How to Set Up Amazon PPC Ads Campaigns - Launch and Rank w/ PPC Only! Complete PPC Guide for 2024

Amazon PBC is it essential that you turn on PBC and run PBC for brand new product launches how long do you actually have to keep your campaigns running what keywords do you run inside manual campaigns or what even types of campaigns do you set up I'm going to go over all those questions in today's video a complete tutorial Amazon [Music] PPC welcome to the channel if you're new welcome back those of your my subscribers my name is Brian Newton I'm a full-time Amazon FBA seller mentor and Coach right here on this YouTube channel I release monthly videos covering everything Amazon e-commerce and personal development if you enjoy those types of videos do me a favor right now head on down and press subscribe I can see each and every one of you who take just a minute to press subscribe and I appreciate each of you also give me a like on this video it helps support my channel and bring you more helpful videos like this one my job right here is to help educate teach impact as many lives as possible sharing and documenting my journey of how I went from a struggling broke drug addict to building multiple sixf figureure online businesses let's jump into it up first let me just kind of go over uh is it essential to set up Amazon PPC campaigns do you still need to run them the answer is yes guys Amazon's more competitive than ever it's going to be essential that we're setting up PPC different types of campaigns including automatic campaigns manual keyword campaigns and product targeting campaigns to really push your product into the uh push your product into the market to start ranking for your main keywords getting reviews and collecting data on good or profitable keywords and asens so in this video today I'm going to be going over what types of campaigns to set up for new product launches what to set for your budgets your bids uh what types of keywords to Target what types of campaigns to set up how long do you you know keep them running all of that all right so let's go over first what do you when do you set up these campaigns and what do you need in order to uh set up the campaigns themselves so I recommend setting up your campaigns most of these campaigns all the auto ones I'm going to show you the manual keyword ones Broad and phrase and the product Harding campaigns from day one of launch uh I would wait until you had a couple reviews only on like the exact match campaigns for all the other campaigns guys we're going to be setting up eight to 15 eight to 15 different campaigns for a new product launch I would set all those up from day one so we're going to set up campaigns as soon as your listing status goes active you have at least 50 to 100 units available and checked in at the Amazon warehouse and your list ing is completely ready you've uploaded all your images you've got a really optimized good title you've got really good bullet points five really good bullet points some selling features you've done your description you've optimized the back end with good keywords uh you're going to be completely ready to go if you're not at that stage yet where you haven't optimized your listing or you need help finding the best keywords to put in your listing and for PBC uh I have some other videos on my channel I will try to link those down below or there'll be a popup that comes up above where you can go and check out uh how to create your listing how to find the best keywords uh and how to optimize your listing okay so let's go over what I'm going to be showing you today so the goal of campaigns really both Auto and manual are going to be to launch the product to start getting sales to start ranking uh in the first seven pages of results the truth is your product and listing probably you will not be able to find it uh for more competitive niches on the first first seven pages even even after your listing is live so don't freak out if you can't find your product as long as your listing says active uh and you've got units available you are live uh but typically Amazon won't show you in the first seven pages of results until you've made a couple sales so that's why it's even more important that we turn on these PPC campaigns so you start uh getting sales uh you start getting shown in the first seven pages uh and where you want to start getting some reviews from uh the sales that we make reviews are going to help with ranking and uh these PBC campaigns perform better and we want to collect as much data as possible so yes it sounds like a lot we're setting up eight to 15 different campaigns each one is going to have at least a $10 to $100 daily budget that doesn't mean you're going to spend eight times10 $80 a day it just means the campaign can go up to that you'll have some campaigns that only spend a few dollars every couple days and you may have some campaigns that max out their daily budget but hopefully they're also bringing you sales and that's the whole goal but also to collect data we want to find which keywords and asens convert best for your product so that way after two to four weeks you can come in uh and shut down some of the campaigns just wasting money and really just kind of hyper Target on the campaigns keywords uh targeting groups asens that are performing best okay so uh we're going to be running all these different campaigns we're going to be setting up five automatic campaigns we're going to be setting up one or two broad match campaigns one or two or one to three phrase match campaigns one to two exact match campaigns and two to five different product targeting campaigns okay all right we're going to start all those from day one once the listing is done it's showing active in Seller Central in manage inventory and um you have at least 50 to 100 units checked in all right so I'm going be going over what to name your campaign how long the campaign should run the daily budget you should set uh what types of campaign Auto or manual do you do we're going to be doing both uh the bidding strategy you should select uh placements placements are very powerful you can use placements to get your ad shown uh more in the search results and get more clicks more sales hopefully so definitely we're going to be wanting to use placements uh how to adjust bids by targeting groups inside an auto you have four targeting groups close match loose match substitutes compliments I'll show you that and then um do you run to other marketplaces and then how to use and when to use negative targeting on key wordss or asens wasting money shut those off all right and then I'll also be going over manual campaigns uh the three match types for manual campaigns are broad phrase and exact how many keywords do you put in each one uh how do you segment them out based on search volume um and then uh how many of each type to set up and then we'll go over product or asent targeting campaigns you want to Target asens of competitors that you have a good chance of making sales off of all right guys let's go into campaign manager and you're going to go to your advertising Campa manager you're going to click create campaign it's going to bring you to a screen like this now uh we're going to be setting up all sponsored product campaigns that's really all you need guys to launch a new product uh once you have brand registry meaning you filed the trademark on your brand uh and you've submitted for brand registry and you got approval you'll have access to these ones as well sponsored brands that includes headline and video ads and sponsor display ads uh but right now we're just going to be focusing on sponsored products that's really all you need for the first month of launch and then once you have brand registry you've got a bunch of data from all your sponsor products campaigns then you can slowly start going over here and running video ads headline ads and sponsor display all right we're going to click continue on sponsored products I'm going to show you first how we're going to set up these automatic campaigns all right so uh this one is going to be Auto one it's going to be um ice machine all for targeting groups okay so we're putting the name of the product we're putting Auto one ice machine all four targeting groups we're going to copy this that's going to be uh down below it's going to be our um campaign name so what is AD group so ad group guys uh you really don't have to worry too much about ad groups I don't use different ad groups for automatic campaigns mostly I'll use it sometimes in manual campaigns it's just a different section so I could have five or 10 keywords in ad group one and I could have five or 10 keywords in ad group two I just recommend setting up separate campaigns entirely if you want to do that um but just name your ad group uh same as a campaign name that's what I do okay then we're going to click add the product that you want to run PPC on okay put it there uh then we're going to come down is this an automatic campaign or a manual campaign this is an automatic campaign is it set default bid or is it set bids by targeting group it's going to be this one set bids by targeting group inside an automatic campaign guys we have four targeting groups close match loose match substitutes and compliments what is that close match and loose match are more keyword related so Amazon's going to show you on closely related searches so if I'm selling an ice machine for knee Amazon may show it for uh knee ice machine or uh recovery knee machine very closely related loose match maybe the customer is not typing exactly what uh I'm selling but it's Loosely related substitutes and Compliments are going to be more product related so switching out ASN and showing your product over there on product pages uh so this campaign is Auto one it's all four targeting groups turned on bids guys you can increase this a little bit if you'd like you don't have to I usually will just go up a few cents and the reason you don't need to go super high you can go 10 to 20 10 to 30 cents over the suggested bit if you'd like the reason I don't is I use placements to do that for me so I'm going to show you that next down below placements allow me to increase my bid or have Amazon increase my bid instead of having to do it here okay so you can increase it a little bit if you'd like nothing for negative keyword nothing for negative products I don't have any data yet this is a brand new product I don't have any data that shows me which keywords or products uh I should negative or wasting money uh after two to four weeks you will have some data in your search term reports then you can negative Target those ones okay all right we're going to come down here we're going to paste the ad group name same as the campaign name let's talk about bidding strategy all right you have three bidding strategies Dynamic bids up and down Dynamic bids down only and fixed bids I usually never recommend fixed bids in the beginning you can blow through a lot of money quickly if you don't know what to set you know there's no data even if you try to go off the data you get from uh helium 10 cerebro suggested PPC bid or jungle Scouts bid suggested bid it usually RAR rarely works so we're going to be going with these two Dynamic bids down o up and down I usually always go with that one uh you're going to be safe using that one okay so you can do Dynamic bids up and down what does that mean uh and then let me just say this Dynamic bids down only uh I use that one only for very specific types of campaigns maybe for a discovery Auto a discovery category targeting campaign or like if I'm testing kind of a group of related keywords that I'm not sure are going to work or a small group of related asens I would do down only to preserve the budget longer um but typically you're always going to be safe guys just selecting the first one up and down but what does that actually mean Amazon PBC is all a bidding war it's all about your competitors how many other competitors are running PBC how many other competitors are targeting the same keywords how many other sellers there are selling your product in your category all these things affect the suggested bid the suggested bid does change every 24 hours but basically how this works guys is you can see I have a suggested I have a bid set of 0.29 if I have this up and down selected that means my bid's at 0.29 if my competitor is bidding 30 cents uh 0.30 and Amazon can increase my bid to 31 0.31 1 cent over theirs so that I would get the ad or get more placements of my ad and my listing shown to customers if you have down only selected your bid's at 0.29 the competitor bids 0.30 you would not get the ad because Amazon can only go down on your bid okay unless you have placements uh going which I'll show you that in a minute so we're going to do Dynamic bids up and down basically across all these campaigns to be safe and then here guys guys adjust bids by placement uh placements are very powerful um because you can get uh more customers seeing your product and get more clicks and more sales and especially during the launch phase it's crucial to get both of those done so what are we going to do for placements and what are they all right guys so when we are running Amazon PPC there's only a couple places that your product is going to go when you run these PPC sponsor product campaigns you can be shown at the top of the first page that's right here you can see sponsored sponsored sponsored POS sponsored sponsor position one 2 3 4 this is organic position one here uh but your product may go here all right uh at the top of the first page your product may go down here kind of in the middle of page one there's a video ad that's different but you can see right here this is kind of the middle of page one that's rest of search or the top of page two that's rest of search or it's going to go like right here on your competitor's listing right here sponsored see this uh that's product pages you're going to show up on your competitor's listings that's product pages all right and then this is a sponsor display ad right here okay let's go back to setting that up so what we can do here is I can tell Amazon all right I think my product's going to do pretty well so I'm going to go a little aggressive on my bids this is Auto one this is all four of those targeting groups turned on uh I'm going to go a little more aggressive here so I'm going to do top of search 101% rest of search 22% product p Pages 44% so uh you just won't know what works best uh typically rest top of search will always do well for click-through rate because that's where Amazon's customers are going to see your product mostly but I have some products that do extremely well uh on product pages especially if you changed the product you improved it your offer is super compelling your product may do really well against your competitors in product pages that's why I like to do asent targeting campaigns a lot of those too um or I have some products to extremely well on rest of search so that's top of page two middle of page one uh bottom of page one that kind of stuff but we won't know uh until we run these campaigns for at least two weeks uh where it's performing best all right so we're going to set some pretty aggressive placement bids there for this Auto one campaign uh you can add it to a portfolio or set up a portfolio you don't have to the campaign name same as the ad group name this one's going to go for a minimum of four weeks guys I'm not going to set an end date just cuz I always come in and check at least once or twice a week on all my campaigns uh the daily Budget on this one's going to be 15 switch this off we're not going to launch to other marketplaces just now and then click launch campaign and you've just successfully created uh your first automatic campaign it's all four targeting groups turned on that's going to start delivering right away and hopefully getting you Impressions clicks uh and uh and sales next up guys is going to be auto2 launch ice machine just close match just close match okay we're going to copy this we're going to add the product that we want to run PPC on is it an automatic or a manual campaign it's an automatic targeting campaign next up guys here uh we're going to be set bids by targeting group then we're going to switch off everything but close match we're just going to have close match turned on we'll increase this a little bit okay now why do we do just close match and then you're going to see the next campaign is going to be just loose match the next campaign is going to be just substitutes and the final Auto five the fifth Auto is going to be just compliments the reason I like to do it this way guys is the auto one has all four of these on those will typically that campaign will be more to drive sales uh to to start being pretty aggressive with my bidding uh to blast my product out there start getting reviews and all that these ones are more to collect data you may make some sales for them sure usually I will but it's more to collect data on which keywords and asens uh and Search terms customer Search terms are performing best uh it just helps me control my spending and Amazon's spending and targeting better all right so we increased the bid slightly it's just close match turned on for this Auto 2 we'll paste the campaign name here auto2 launch just close match it's going to be dynamic bids up and down again for bidding strategy we'll be a little more conservative here on our um bidding uh placement bids okay all right and this is just close match I did 65 1834 you could do a little bit higher lower if you'd like again we're going to do kind of these placements for at least two to four weeks and then adjust them uh based off the data by the way guys all of the uh settings that I'm doing the campaign um the the bid the bidding strategy the placement bids the uh time it's going to run the budget all of these can be changed later in fact after two weeks you're going to have to come in here and change the bids the placement bids uh all of that okay because we're going to be looking at the data we're going to be optimizing these campaigns uh at least one to two times per week based off what's working and what's not working we're actually going to be shutting off some campaigns that don't work so that you can really just start focusing on what's driving the most sales that kind of stuff okay all right so we've set the campaign name it's going to run for at least four weeks I'm not going to set an end date because I can just shut it off um and then it's going to be a $10 daily Budget on this Auto two and then launch campaign all right now we've just set up an auto one an auto two you're going to do three more Autos guys just like I just walked you through it's going to be Auto three it's going to be loose match only okay we're going to add the product it's automatic targeting this one's just loose match turned on everything else switched off that's a really high bid um I'm not sure where that's coming from but I'm not going to go much higher than that that's that's super high again these suggested bids will change every 24 hours nothing for negative keywords negative products we're going to do Dynamic bids up and down uh that bid is already really high so I am going to bring this down Okay if that makes sense why I'm doing that this is just loose match uh then this will be just loose match here for uh Auto 3 all right and then again same thing it's going to run for four weeks it's going to be a $10 daily budget and launch campaign all right guys so now we've just set up three walks you through setting up three Autos you'll just set up two more you're going to set up one uh one more Auto for just substitutes turned on all the same settings below and then come back in and set up one more Auto for just compliments turned on all the same settings as down below all right guys that goes over setting up all your automatic campaigns now let's go over setting up your manual keyword targeting campaigns so manual keyword targeting campaigns let's go over that uh all right so first of all where do you get the keywords that we're going to be running all right you're going to come to cerebro from Helium 10 you're going to paste the top five to 10 competitors Asin in here click on get keywords you're going to do some filters 300 to let's say 50,000 organic rank one through let's say 80 that's page one two three roughly match type is going to be organic and then click on apply filters how many are we left with we're left with 82 keywords that's very manageable so did did that make sense how I did that I did five to 10 of my competitors's asend here pasted that uh I did 300 to 50,000 search volume filter organic rank 1 through 60 or 1 through 80 match type organic and now I'm left with kind of the best keywords for this product all right so how do you go through here well uh what we want to do is we're going to be setting up a campaign this is going to be manual broad one top 10 keywords okay we're going to add the product and it's a manual targeting campaign is it keywords or product targeting it's keyword targeting next up are we going to do suggested keywords uh enter list upload file you can look at some of the suggested keywords if you'd like um but we're going to be entering a list uh it's going to be just broad match all right now here's where it gets uh trick when you set up these manual broad campaigns and phrase campaigns and exact match campaigns you have to segment them out so we're going to be setting up just broad match campaigns with roughly five to 15 keywords in each broad campaign then phrase is going to be a whole another campaign just phrase match in that camp those c those keywords just phrase match in their own campaign and then you're going to set up an entirely different campaign just for exact match so we're creating different different campaigns with five to 15 keywords in each for just broad match and just phrase match okay for exact match I only do one to three keywords per exact match campaign and not only do we want to separate them out based on Match type you also don't want to put a keyword like this one ice machine knee for knee after surgery with 8,300 search volume you wouldn't want to put this keyword in this campaign with this keyword down here ice therapy machine shoulder it's only got 400 search volume if you end up putting those two keywords in the same campaign it's not going to work Amazon is going to spend all your money your budget uh on this keyword with the high search volume and you won't get any much data on the lower search volume keyword even though that lower one may really work so we're we're going to set up different campaigns based on the match type broad has their own campaign phase has their own campaigns exact has their own campaign but we're also within the broad and the phrase we're going to do it like this so this is Broad one this is like the top five to 10 asens or five to 10 keywords so I would do like this keyword this keyword this keyword this keyword probably those let's say those uh five okay I would click on uh export to CSV file or to Frankenstein to process the keywords quickly instead of copying them one by one but then we're going to copy the keyword we're going to go over over here we're going to put it in here this is just broad match we're going to paste it here click add keyword it'll move it to the right I would just go with the suggested bid for now and then you're going to do that with these other ones and I'm just going to do these five keywords because these are higher search volume keywords um I would just do it like that so add the other three you're going to have roughly five to 10 keywords in this broad one and then uh I'll finish setting this campaign up and then I'd come back in and set up another broad campaign broad two with like 10 keywords uh down here with lower search volume so probably like 1,000 or under so I would go like this one and this one and this one and this one and this one and this one and this one and this one and do like those 10 okay in Broad two uh and then you've just set up uh you've segmented them out by search forume so you can go with the suggested bid after you've got your 5 to 10 keywords over here just broad match you just leave it as the suggested nothing for negative keywords don't have any data yet that tells me which keywords are too expensive it's going to be dynamic bids up and down we're going to use some placements we don't have to be so aggressive here with placements but I do like to set some okay we'll set it like that it's going to be manual broad one it's actually like top five keywords instead of 10 but you can bring it broad one launch something like that so you know okay and then it's going to run for at least four weeks two to four weeks it's going to be a $10 daily budget then click launch campaign so I've just set up broad one then you want to come back in and do broad two same settings with these 10 keywords down here then for phrase you're going to do the same thing except for when you come over here you're just going to do all the same settings as above and below it's manual campaign uh it's manual targeting it's keyword targeting we're going to do enter list but it's just phrase match and then we're going to select those five keywords again uh up above here copy this keyword this keyword this keyword this keyword this keyword copy and paste it into here okay and just phrase match do those five keywords and then we're going to launch that one and we have phrase going okay with those five keywords then we're going to do another phrase campaign with these keywords down here okay 10 of those so no more than five to 15 keywords per campaign the reason I did 10 these 10 on on the second Broad and second phrase is because they have lower search volume and the reason I only did five on Broad one and phrase one campaign is because they have the higher search volume all right and then same thing down below guys Dynamic bids up and down you can add a little bit of placements it's going to be broad two top 10 keywords low search volume or lower search volume runs for four weeks $10 daily budget launch campaign now we have all of our Autos going we have two broads going we have two phrase match going let's talk about exact match up next I would set up exact match once you have like two reviews to your listing once you have two reviews on your listing then you can set up exact match just targeting the top three uh keywords that you have in your title does that make sense so just do the top three keywords that are in your title so if it's like uh Frozen ice circulation therapy machine you would Target uh maybe ice circulation therapy machine that'd be the first keyword in my exact match campaign uh and then let's say pain post surgery cryotherapy for joint pain would be keyword number two you could put that in the exact match and maybe just run those two keywords in the exact match let's go over the settings for that it's going to be at the top the it's going to be manual exact match top three keywords in my title add the product it's manual targeting it's keyword targeting it's going to be enter list exact match just one to three keywords the top ones in your title you will have to go higher on your bid here I would go at least 20 to 50 20 to 60 cents over the suggested bid um ice KN let me just show you that okay so if this if the suggest bit is $ 299 I would go like 322 save uh because this is exact match it's going to be the most expensive all right and then Dynamic bids up and down you can go kind of aggressive here on your placements uh you're going to need to because it's pretty competitive with having no reviews or low reviews versus all the other competitors who are running it as exact match um and then this is manual exact match top three title keywords this one's only going to run for two two to four weeks got to watch this one closely because it'll spend a lot of money and I would do like a $15 Budget on this could be 20 25 and launch campaign okay now we have the exact match going finally let me go over product targeting so if this was my product um and let's say I don't have any reviews and I'm $49.99 you're going to want to pick out guys some some um some asens of competitors on page one who either have a higher price than you uh okay like these ones $198 mine's only 50 149 mine's only 50 or if I have higher reviews you can Target asens with less reviews or Target asens with a higher price or Target ones that don't come with all the features and accessories as yours does so so um you can see like this one looks pretty nice it I can see like three different items here with this I only see kind of one item so I would Target that as mine looks nicer does that make sense so let's go over setting up a product targeting this is going to be manual product targeting top five competitors okay we'll add the product that you want to advertise for copy this it's going to be a manual targeting campaign it's going to be keyword targeting it's going to be enter uh sorry it's going to be product targeting not keywords we're going to do product targeting it's going to be individual products it's going to be uh inter list it's going to be expanded in the beginning later once you find some asens that really work well in your auto Search terms or even in these ones we're setting up now then you're going to set up new product targeting campaigns and just select exact but for now do expanded that means Amazon's going to show the product actually on other asens that are really similar and that's going to work best uh usually in the beginning so we're going to pick out guys like three to five Asin here on page one where you're have a good chance you're you have a good chance of making a sale off of that Asin so let's say they have you know higher price not as much uh accessories not as good quality we're going to just click this right here copy we're going to come here and paste it there and then click Target and then over here guys I would go up so the highest one is 1.78 I would go there or even slightly higher than that okay uh so we're going like 30 20 30 cents over the suggested then we're going to come down here it's Dynamic bids up and down we're going to leave these placements kind of where they're at 56 oh sorry top of search is not super relevant here but the rest of these two are so for rest of search I'd probably go 26 or 46 U and then for product pages yeah we're going to go 46 48 you know I just kind of pick random numbers but um rest of search and product pages this is an asent targeting campaign that's where your ads are going to show and then this one was not that it was was product targeting top five hastens okay and then it's going to run for four weeks guys going to be $15 daily budgets fine launch campaign all right guys that goes over setting up all these automatic campaigns for launch oh this desk has a drawer I didn't even know that all right now that all these campaigns are running let's say they've been going for two weeks now how do you come back in what you uh check how do you optimize so let's go into there you're going to come into a campaign manager I would work on optimizing the Autos first so let's go here let's click on an auto first thing you're going to do to optimize the auto after it's been running for at least let's say you know one to two weeks come here guys placements going to click on placements then here you're going to be able to see those placement bids we had Set uh top of search rest of search product pages where performed best for you and you'll adjust these on each campaign okay so here you can see top of search Impressions is pretty strong 2,800 customers saw the ad 141 40 customers clicked on the ad that's a CTR of 5% that's good $53 in spend cost per click is high 19 orders $579 in sales so in this case I've already brought this down but you could see this one was probably at the 50 or 60 or higher level I brought it down to 15% because we're trying to decrease the spend for the sale next up rest of search I think I had probably 18 or 14 uh set here you can see um 3,600 customers saw the ad nine customers clicked on the ad in the rest of the search placement area that his clickr rate under 1% not good $112 in spin for one sale I would decrease that five or 10 down finally product pages 72,000 customers saw the ad 47 customers clicked on the ad the CTR is nowhere near 1% or higher spent $84 but I did make six sales or 181 in uh sale um sales for 84 and spend so if this was at like a 26% I would actually consider increasing this even though the CTR isn't good the spend is much lower than the sales so if this was at 22% or 26% I would go up maybe five or six uh points okay uh the other ones came down though because the spend is quite high for the amount of sales you made then you're going to go back here this is an auto campaign you're going to click on the uh targeting group name right there then you're to come here click on targeting and then you can see here you have the four targeting groups and you'll have data here you'll need to adjust these targeting group bids first up close match how' it do 75,000 customers saw the ad 192 customers clicked on the ad the CTR is not uh 1% or higher not it's h quite low 590 and spin for 25 orders 761 in sales I would actually bring this down um about 10 to 20 cents down we're trying to decrease the spend for the amount of sales you made you're going to have quite low CTR in the beginning like this often times guys as you're just trying to test different main images maybe different price points that work well but those are the main things that affect CTR click through rate main image price title and reviews once you have some reviews your CTR will also increase here uh loose match section 3900 customers saw the ad four customers clicked on the ad I spent $8 and I made one sale I would probably just reset that bid if it's at 69 I would probably just reset it to 71 or 73 just because I like that it brought one sale these other two compliments and substitutes you can see there's no Impressions at all or one and nothing in that case you're going to have to increase the bid up this would be for your Auto One all four targeting groups you'd want to increase that five or 10 um cents higher to try to get Impressions um if this is uh same thing if it was just one of the one ad groups turned on if I just had uh compliments on you'd want to still increase it try to get some Impressions then you're going to come to search terms guys you're going to come here I like to sort this first hiow by spin for a new product launch and you're going to go into your Search terms here and this is going to show you all the keywords and asens that Amazon showed your product for and which keywords and Asin brought you sales and which ones you need to shut off so so this one this first keyword brought a sale for $8 what do you do with that I would keep it running in here I'd also make sure I move it or it's running in my Broad and my phrase campaigns if it continues to perform Super well in here I would add it to an exact match campaign you will not compete against yourself guys if you're running this keyword in here as Auto and you're also running it as broad or you accidentally put this keyword in Broad uh two times Amazon has stated that as long as you're running from the same seller account you will not compete against yourself on keywords okay and then this so we looking for this is another one right here guys you can see here this keyword I made a sale for $140 I would want to make sure I keep that one running in here it's working and I'd also want to make sure I'm running that in my Broad and my phrase and possibly in my exact match to continue testing and figure out where it works best and then optimize from there and then finally guys we're looking for any keywords or asens wasting money this one is getting close the CTR is not over 1% it's already got four clicks it spent almost $6 and brought no sales how would you shut that off you're going to copy the keyword if it's got like 10 clicks or more or $10 in spend or more and a low CTR copy it the keyword or the Asin come over here to negative targeting click on add negative keywords paste it here as always negative exact and click add keyword and save and now you've just told Amazon I don't want to waste any more money on that keyword it had 10 or more clicks or 10 or more spend a low CTR way under 1% and I want to shut that off okay so you'll stop wasting money on that always negative exact guys okay don't do negative phrase um because that will shut off any keywords related to that one so that's how you're going to optimize your auto for a manual campaign it's similar a little bit different so you'll click on the manual campaign from campaign manager uh let's I'll show you a product targeting one you'll go to placements same thing we're going to adjust the placements based off how it's doing here 1,400 customers saw the ad 72 customers clicked almost 5% CTR that's good 255 in spin for 9 in sales I would leave this placement where it's at or even increase it five this one I'd also increase it 281 in spin for 578 in sales I'd increase it five or 10 this one 60 and spin for only one order go down I would go down 10 or 20% on that placement then come over here to add groups come down here click on the ad group name go to targeting on the left side and you're going to want to adjust your bids on the keywords or Asin themselves by looking at the data first up 301 in spin for 359 in sales I would bring this bid down like 2.88 2.66 68 bring it down 10 or 20 cents keep it running next up 246 and spin for 693 in sales CTR is kind of low uh but I would increase that 5 or 10 cents up next one $30 in spend for only two sales we could not spend $15 a sale I would decrease that five or 10 cents this one seven clicks $12 in spend a very low CTR that one is wasting money I would switch it off or just start by cutting it by 30 to 50% Let It Go for another week or two if it doesn't generate a sale at the lower one then you can switch it off entirely okay guys that's going to be how you go in and optimize your autos and your manuals after they've been running for two to four weeks I hope you enjoyed this video going over Amazon PBC uh in-depth tutorial I look forward to seeing you on my next video thanks for your support I'll see you on the next one [Music]

Channel: Brian Noonan

Views: 1,288

Keywords: amazon ppc, amazon ppc strategy 2024, amazon product launch, amazon ppc launch, amazon sponsored ads, amazon ppc management, amazon ppc for beginners, amazon ppc tutorial, amazon ppc step by step, amazon ppc 2024, amazon ppc tutorial for beginners, amazon fba ppc tutorial, amazon advertising, amazon ppc ads, amazon ppc reports, amazon ppc guide for beginners, ppc amazon, amazon ppc explained, how to setup amazon ppc

Id: 91p6_BY1AsM

Length: 38min 25sec (2305 seconds)

Published: Tue Apr 16 2024